BTS Group World Class Sustainability Industry Leader

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009412


Ranking first globally in the Transportation and Transportation Infrastructure Industry for two consecutive years.

BTS Group has been selected as DJSI member for the fourth consecutive year, ranking first globally in the Transportation and Transportation Infrastructure Industry for two consecutive years, as well as the inclusion in the 2021 THSI list, containing listed companies that operate sustainable businesses with outstanding efficiency in all dimensions.

Published : November 30, 2021

How a shift in focus turned the Covid-19 crisis into a big opportunity for Asian Group

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009448


The company has recently announced that it will list its pet food and tuna products manufacturing subsidiary Asian Alliance International in the stock exchange by the end of next year.

Though economies across the world have been hit adversely by the Covid-19 pandemic, Asian Group has been one of the few companies to report outstanding operating results.

The Asian Group, which started as a family business more than 40 years ago, is now a major manufacturer and distributor of food products ranging from frozen food and tuna products to pet food and aquatic feed. Its newest pet food, sold under the brand “Monchou” has received good feedback from pet owners.

The main reason that the company has done well during the pandemic is because of the huge changes it made to its commodity business, which was volatile and made low profits.
The company decided to close down one small factory and had its two other frozen food factories working in full capacity. It also stopped producing commodity goods, especially shrimp products for the US market.
Instead, the company shifted its focus to frozen ready-to-cook meals. The Asian Group has held on to the belief that pet food and ready-to-cook meals can compete sustainably in the market of value-added products.

This shift pulled down sales and profits in 2019 due to the cost of reorganising factories and laying off employees, as well as the gradual shift to new products. However, it paid off during the Covid-19 lockdowns when the demand for pet food and ready-to-cook meals surged as people were forced to work from home and maintain social distancing.

How a shift in focus turned the Covid-19 crisis into a big opportunity for Asian GroupHow a shift in focus turned the Covid-19 crisis into a big opportunity for Asian Group

From 2018 to 2020, Asian Group’s yearly income stood at 9.8 billion baht, 8.3 billion baht and 8.8 billion baht, respectively with net profits of 362 million baht, 133 million baht and 818 million baht.
In the first nine months of this year, the company’s total sales revenue came in at 7.11 billion baht with a net profit of 779 million baht.

How a shift in focus turned the Covid-19 crisis into a big opportunity for Asian GroupHow a shift in focus turned the Covid-19 crisis into a big opportunity for Asian Group

The company has recently announced that it will list its pet food and tuna products manufacturing subsidiary Asian Alliance International in the stock exchange by the end of next year.
The application will be submitted to Thailand’s Security and Exchange Commission in April.

How a shift in focus turned the Covid-19 crisis into a big opportunity for Asian GroupHow a shift in focus turned the Covid-19 crisis into a big opportunity for Asian Group

Apart from its pet food products doing exceptionally well, Asian Group is confident that its frozen food and ready-to-cook meals will continue bringing in big profits.

Published : November 30, 2021

Digital marketing agency Primal, led by Forbes 30 under 30 Mark McDowell #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40009390


Digital marketing agency Primal, led by Forbes 30 under 30 Mark McDowell, joins global digital agency group with exclusive NFT project

Thailand’s fastest-growing digital agency didn’t get there by chance. Their rapid growth has been fuelled by their dedication to innovation and by constantly pushing the boundaries.

And they are at it again.

Headed up by Forbes 30 Under 30 Mark McDowell, Primal is a part of a larger network of agencies that are now being consolidated under one umbrella ‘superbrand’ – Superist.

With Primal leading the way, Superist is looking to make its mark on the global digital scene. As well as launching their new ‘superbrand’, Superist is also offering their own NFTs and plans to accept cryptocurrency for client payment in the upcoming months.

As part of its launch, Superist has released nine NFTs on OpenSea, each depicting a key leader in the global group. Each NFT also comes with one hour of each leader’s time, which can be redeemed straight away, or at a later date. The longer the owner of the NFT holds on to the time, the more valuable it becomes as the group achieves more success.

Digital marketing agency Primal, led by Forbes 30 under 30 Mark McDowellDigital marketing agency Primal, led by Forbes 30 under 30 Mark McDowell

The group, which is currently comprised of Appscore (Australia), Chili (Brazil, Panama, Mexico), CODI Agency (Australia) First Page (Australia, Hong Kong, Singapore), Lisnic (Australia), Primal (Malaysia and Thailand), Removify (Australia) and USEO (Middle East) provides a multitude of services including digital marketing, content creation, reputation management, app and website development, celebrity speakers and online mentoring.

“This is an exciting time for the agency as we use our regional experience in a more collaborative manner to deliver integrated results across the region and achieve strong growth for brands as a unified global group with a plethora of offerings”, says Primal CEO, Mark McDowell.

Primal CEO, Mark McDowellPrimal CEO, Mark McDowell

Primal co-founder and Australian Rich-Lister Nick Bell is the driving force behind Superist. After recently launching the Australian arm of his agency First Page, Bell realised there was a gap in the market for a more dynamic and independent digital group that would make it easy for companies to achieve global digital success.

“As we aren’t a listed group, Superist is completely independent, meaning we don’t have to answer to shareholders so we can always put the needs of our clients first”, explains Bell. “We can push the boundaries with first to market initiatives that will help our clients stand out in the increasingly competitive digital landscape.”

Clients for the group include McDonald’s, Intel, Mercedes Benz, Uber, Colgate, L’Oreal, Bayer, Rolex, McLaren and the co-Founder of Netflix, Marc Randolph.

Link to Superist website: https://superist.com/

Link to NFT auction on OpenSea: https://opensea.io/collection/superist-launch

Published : November 29, 2021

B.Braun donates 13,000 bottles of Softa-Gel hand sanitizer to schools across Thailand to reduce the risk of COVID-19 infection during school opening. #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009388


This is another activity from B. Braun that supports and protects Thai academic personnel and students from infection, and sustainably promotes health practices among the youth.

Mr. Sayan Roy (3rd from left), Managing Director of B. Braun (Thailand) Co., Ltd., together with representatives from B. Braun Thailand CSR Club, jointly delivers 13,000 bottles of alcohol-based hand sanitizer “Softa-Gel” to Mr. Thoetchat Chaipong (3rd from right), Assistant Secretary-General of the Basic Education Commission, Ministry of Education. This is another activity from B. Braun that supports and protects Thai academic personnel and students from infection, and sustainably promotes health practices among the youth.

Published : November 29, 2021

PT Max Card holders can get THB100 off on kitchen gas cylinder if they also have state welfare card #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009312


PT Max Card members who also hold a state welfare card will be granted a 100 baht discount per person for the purchase of a gas cylinder at all PT stores nationwide.

PTG Group is offering a discount on LPG household gas cylinders to PT Max Card holders who also hold a state welfare card.
This subsidy runs until the end of the year and is limited to 30,000 tanks worth a total of 3 million baht.
Suwatchai Pitakwongsaporn, managing director of PTG Group subsidiary Atlas Energy, said PT Max Card members who also hold a state welfare card will be granted a 100 baht discount per person for the purchase of a gas cylinder at all PT stores nationwide. The discount applies to all sizes of tanks, ranging from 4 to 15 kilograms.
“The aim of this promotion is to ease members’ burden amid the Covid-19 crisis and help the country pull through as soon as possible,” he said.
Suwatchai said those eligible can also get the discount via https://pro.pt.co.th:8082/government_card/.
Call (02) 032 8888 from 8am to 5pm for more information.

Published : November 26, 2021

GULF teams up with IEAT and PEA ENCOM for the joint study and investment in a power business in Samut Sakorn Industrial Estate #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009310


Gulf Energy Development Public Company Limited (GULF) has signed a Memorandum of Understanding (MoU) with the Industrial Estate Authority of Thailand (IEAT) and PEA ENCOM International Co. Ltd. (PEA ENCOM) for a joint study and investment in a power business in Samut Sakorn Industrial Estate.

Gulf Energy Development Public Company Limited (GULF) has signed a Memorandum of Understanding (MoU) with the Industrial Estate Authority of Thailand (IEAT) and PEA ENCOM International Co. Ltd. (PEA ENCOM) for a joint study and investment in a power business in Samut Sakorn Industrial Estate. The purpose is to jointly develop an independent power supply (IPS), microgrid and smart metering systems as well as an energy platform to serve the higher electricity demand of industrial customers. The MoU will be valid for a period of two years.

Mr. Veeris Ammarapala, Governor, IEAT, stated after the signing ceremony: “The mission of the IEAT is to acquire land and develop it into an industrial estate by providing utility services and facilities that accommodate business operations for the industrial and service sectors. The power system is considered the main factor in running the business along with other economic-related activities. This cooperation is to strengthen the stability of the power system in Samut Sakhon Industrial Estate and enhance confidence for operators and investors. Hopefully, the results of the study will turn out well and help optimize the power system of the industrial estate, which will subsequently drive the country’s economy, trade and investment.”

GULF teams up with IEAT and PEA ENCOM for the joint study and investment in a power business in Samut Sakorn Industrial EstateGULF teams up with IEAT and PEA ENCOM for the joint study and investment in a power business in Samut Sakorn Industrial EstateMs. Porntipa Chinvetkitvanit, Deputy Chief Executive Officer, GULF, said: “GULF is honored to be a trusted business partner of both the IEAT and PEA ENCOM in collaborating on this feasibility study for energy business development in Samut Sakhon Industrial Estate. This joint endeavor is in line with our company’s business direction as we are always on the lookout for new business opportunities. GULF is equipped with technology and investment funding plus a well-established and a globally-connected network with leading energy technology suppliers. GULF is ready to invest in energy innovations including renewable energy and the digital energy business to help strengthen the country’s energy security and drive towards the future of energy transition. We hope that this cooperation will be effective in meeting the electricity demand of the industrial sector and will support the sector striving forward.”

Mr. Khemmarat Sartpreecha, Acting Managing Director, PEA ENCOM, said: “PEA ENCOM is very pleased to have the opportunity to be a part of this feasibility study, jointly investing in a power business with the IEAT and GULF. The joint study and development of power plant is key infrastructure and an important factor in response to the growth of Thailand’s industrial sector. It will also boost industrial customers’ confidence as the strength and cooperation between partners will strengthen the stability of the electricity supply. The feasibility study on an IPS, microgrid, and smart metering as well as an energy platform will definitely transform the energy industry of the future as we move forward into the era of smart energy. PEA ENCOM hopes that this collaboration will lead the way for other business partnerships in the future.”

Published : November 26, 2021

Thailand Prime Minister Meets Huawei CEO to Promote Collaboration on Digital Transformation and Talent Development #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009269


Today H.E. General Prayut Chan-o-cha, Prime Minister of Thailand, attended a virtual executive meeting with Mr. Ren Zhengfei, CEO of Huawei Technologies.

Today H.E. General Prayut Chan-o-cha, Prime Minister of Thailand, attended a virtual executive meeting with Mr. Ren Zhengfei, CEO of Huawei Technologies. H.E. Gen Prayut expressed appreciation for Huawei’s continued support of Thailand’s digital transformation and post-pandemic recovery, and his eagerness to further strengthen cooperation with Huawei to promote the Thailand 4.0 strategy and digital talent cultivation.

During the meeting, Gen Prayut and Mr. Ren exchanged views on how to consolidate digital competitiveness and build a stronger foundation for ICT talent in Thailand. Participants included XXX, Simon Lin, President of Huawei Asia Pacific, and Abel Deng, CEO of Huawei Thailand.

Gen Prayut also stressed the important role that advanced ICT technologies and digital innovation would play in supporting Thailand’s economic resilience and sustainability, stating that “Huawei has provided profound contributions to Thailand’s fight against the pandemic and the country’s digital transformation. I am deeply impressed by Huawei’s history and dedication. Going forward, Thailand is eager to continue working with Huawei in various areas, including the digital economy, 5G Smart Hospitals, cloud and computing, digital power, smart logistics, and further data centers.”

Thailand Prime Minister Meets Huawei CEO to Promote Collaboration on Digital Transformation and Talent DevelopmentThailand Prime Minister Meets Huawei CEO to Promote Collaboration on Digital Transformation and Talent Development

Mr. Ren expressed his gratitude for the Thai government’s trust in Huawei and congratulated Thailand on its successful 5G rollout. He emphasized that “Huawei and Thailand have been working together to build a strong digital infrastructure foundation for many years. We look forward to further accelerating the integration digital technologies in Thailand’s key industries, especially in port and airport capabilities.”

“We strongly believe in Thailand’s successful digital transformation and talent development. Our local team will continue working closely with Thai customers and partners to serve the country’s social and economic development with technology solutions.” Ren said.

Driving towards Thailand’s digital blueprint of becoming the ASEAN digital hub, Huawei and Thailand have been closely cooperating in two key areas.

First, in line with the Thailand 4.0 strategy, Huawei has worked with its customers to accelerate Thailand’s digital transformation and ICT infrastructure innovation. Through the adoption of 5G, Cloud, and AI, Huawei and its industry partners are enabling Thailand’s key sectors and creating exciting opportunities across multiple sectors, including healthcare, education, transportation, e-government, and smart city, to bolster Thailand’s long-term socioeconomic development and digital ecosystem.

Alongside this, the session flagged the important potential cooperation of Huawei and Thailand on smart ports and airports. Mr. Ren introduced the company’s best practices regarding Smart Port and Smart Airport Solutions in China, where it builds automation capabilities based on all factors — people, vehicles, goods, enterprises, and places — to help build safe, efficient, and intelligent world-class ports and airports.

Thailand Prime Minister Meets Huawei CEO to Promote Collaboration on Digital Transformation and Talent DevelopmentThailand Prime Minister Meets Huawei CEO to Promote Collaboration on Digital Transformation and Talent Development

Secondly, Gen Prayut and Mr. Ren also highlighted their commitment to cultivate and upskill digital talent in Thailand in order to drive Thailand’s digital transformation and long-term development. Both men stressed that the public and private sector must work together to build an open, shared ICT talent ecosystem that benefits all.

Aimed at cultivating Thailand’s ICT talent and digital workforce, Huawei established the Huawei ASEAN Academy (Thailand) in 2019, which has since trained over 41,000 ICT professionals and provided training to 1,300 small and medium-sized enterprises. Huawei has also signed MOUs with more than 20 Thai universities. With a digital world fast approaching, Huawei is determined to ensure that no one is left behind through digital inclusion initiatives that enhance the digital knowledge and employment prospects of vulnerable groups.

Since its establishment in Thailand in 1999, Huawei has fulfilled its mission to “Grow in Thailand, Contribute to Thailand” by continuously working to support Thailand’s digital transformation journey and contribute value to society. Huawei Thailand currently has over 2,800 employees, 86% of whom are local employees, and indirectly generates more than 8,500 job opportunities. In March 2021, Huawei Thailand  was chosen for the Special Prime Minister Award as the “Digital International Corporation of the Year”, with the award recognizing Huawei for its valuable support and outstanding contributions to Thai society, as well as its efforts to support digital transformation. It is the only company to receive this award.

Published : November 25, 2021

MARRIOTT BONVOY SERVES THAI TRAVELERS WITH DEDICATED LOCAL LANGUAGE WEBSITE #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009268


New Thai website enables customers to search for and book stays at Marriott Bonvoy’s portfolio of hotels and resorts all around the world – including many desirable domestic destinations

Marriott Bonvoy is rolling out the welcome mat for Thai guests by offering a dedicated website and booking platform that allows travelers to make reservations and pay for their stays, all in their own language.

With its spectacular scenery and captivating culture, Thailand has always been a popular holiday destination for international visitors. In recent years however, domestic travel has also become a key source of business for Marriott’s hotels and resorts within the Kingdom. This trend has accelerated in the last 18 months, as border restrictions led many Thai nationals to explore their home country.

With 46 hotels and resorts now operating in Thailand and more than 30 in the pipeline, covering many of the country’s most desirable destinations, such as Bangkok, Phuket, Koh Samui, Pattaya, Hua Hin, Chiang Mai and many more, Marriott provides the ideal option for Thai couples and families seeking stays that blend the warmth and charm of Thai hospitality with world-class facilities and services.

The new Thai online service will not only allow Marriott’s hotels and resorts to book with confidence in Thailand however; it will offer access to all 7,900 Marriott properties all around the world! Guests will be guided through the entire process, from picking their perfect property and selecting their room, all the way through to confirmation and payment, all in Thai. This will help to boost confidence among Thai customers when they plan important vacations and celebrations in Thailand and worldwide.

MARRIOTT BONVOY SERVES THAI TRAVELERS WITH DEDICATED LOCAL LANGUAGE WEBSITEMARRIOTT BONVOY SERVES THAI TRAVELERS WITH DEDICATED LOCAL LANGUAGE WEBSITE

“Being a Thai GM working in Thailand, it is always an honor and a privilege to take care of our Thai guests. The creation of a Thai language website is a big step forward for us, as we strive to create a more personalized approach to hospitality. This move coincides with the government’s third stimulus package and I look forward to welcoming even more Thai customers to our hotel in future,” Aekphon Phothiphrom, General Manager of Le Meridien Chiang Rai.

MARRIOTT BONVOY SERVES THAI TRAVELERS WITH DEDICATED LOCAL LANGUAGE WEBSITEMARRIOTT BONVOY SERVES THAI TRAVELERS WITH DEDICATED LOCAL LANGUAGE WEBSITE

“In the last few years, we have experienced a sharp rise the number of Thai guests staying with us. The closure of international borders allowed many Thai nationals to rediscover the wonders of their own country. We love catering to our Thai customers and this new website will enhance our domestic business and make it even easier for local guests to travel anywhere in the world,” Rattapol Ratthaphothiwat, General Manager of Renaissance Koh Samui Resort & Spa

To discover Marriott International’s new Thai website, please visit https://www.marriott.com/th

Published : November 25, 2021

GPC Consortium signs PPP contract for Laem Chabang Port Phase III Project #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009262


GPC International Terminal Ltd. (GPC) has signed a public-private partnership (PPP) contract with the Port Authority of Thailand (PAT) to develop and operate the Laem Chabang Port Phase 3, Terminal F project in Chonburi province.

GPC International Terminal Ltd. (GPC) has signed a public-private partnership (PPP) contract with the Port Authority of Thailand (PAT) to develop and operate the Laem Chabang Port Phase 3, Terminal F project in Chonburi province. The investment value in terms of the berth structure development is 30,871 million baht. This joint endeavor aims to push the Laem Chabang Port towards the gateway of trade and investment, which will potentially drive Thailand towards becoming a regional hub and increase the country’s competitive edge. The port is expected to open for commercial operations by 2025.

GPC is a joint venture between Gulf Energy Development plc (GULF), PTT Tank Terminal Company Limited (PTT TANK) and CHEC OVERSEA INFRASTRUCTURE HOLDING PTE. LTD. (CHEC OVERSEA) where GULF holds a 40% stake, while PPT TANK and CHEC OVERSEA hold 30% of the shares respectively.

Mr. Anutin Charnvirakul, Deputy Prime Minister and Minister of Public Health, presided over the signing ceremony and gave congratulations on the signing: “The Laem Chabang Port Phase 3, Terminal F project is a significant infrastructure project of the Eastern Economic Corridor (EEC) development plan. It will boost the economy in a move to support the growth of future international sea freight as well as improve the well-being of the people following the government’s commitment as the development promotes the value chain and multimodal transport management to increase efficiency and reduce shipping costs. This will develop and expand the area behind the Laem Chabang Port to its fullest potential.”

Vice Admiral Yutthana Mokkhao, Acting Director and Deputy Director, Financial Management and Corporate Strategy, PAT, said: “The Laem Chabang Port Phase 3 can accommodate the world’s largest cargo ships. It is also equipped with cutting-edge technology and automation. There will also be efficient logistics network integration between the port, road, rail and seas. It aims to be a green port, which takes into account the environment and local people’s quality of life, and strides towards its goal of becoming a world-class port.

GPC Consortium signs PPP contract for Laem Chabang Port Phase III ProjectGPC Consortium signs PPP contract for Laem Chabang Port Phase III ProjectMr. Ratthaphol Cheunsomchit, Deputy Chief Executive Officer, GULF, stated on behalf of GPC: “GPC is honored to collaborate with the government under this PPP. The GPC consortium is ready to leverage our expertise and bring together each partner’s strengths. GULF will use accumulated experience in developing and managing large-scale infrastructure projects in Thailand and overseas to develop the port. PTT TANK has extensive industry experience in port management, warehouse management and liquefied gas handling. CHEC OVERSEA, a subsidiary of China Harbour Engineering Company Limited, has a proven track record of expertise in construction, infrastructure development and leading container terminal projects worldwide. Following the signing, the design work will begin in parallel with the preparation of the Environmental Impact Assessment (EHIA) report to move forward. We are more than ready to cooperate with the government in pushing this port to become a strategic regional logistics hub that will eventually further support other relevant mega projects of the Ministry of Transport.”

For the development of the Laem Chabang Port Phase 3, PAT will be in charge of sea reclamation while GPC will be responsible for the design, construction, and operation and maintenance (O&M) services for F1 and F2 container berths to accommodate container throughput and implement automation technology for the operation of the project. The port can handle a container throughput capacity of 4 million TEU/year. GPC will receive remuneration as income from port operations such as berth hire, wharf handling charges, container wharfage and other related fees according to the scope and conditions of the 35-year PPP contract. Construction will begin on the F1 container berth in 2023 and commercial operations are scheduled for 2025 while construction will begin on the F2 container berth in 2027 and scheduled for commercial operations by 2029.

Published : November 25, 2021

Alibaba Cloud Reveals Innovations for a Sustainable and Inclusive 11.11 Global Shopping Festival #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40009204


Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, fully migrated all of Alibaba Group’s systems and operations onto the cloud ahead of the world’s largest shopping festival.

-World’s largest global shopping festival running 100% on cloud for the first time

– Computing resources reduced by half for every 10,000 transactions compared to last year

– Over 26,000 tons of carbon dioxide emission eliminated through use of renewable energy

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, fully migrated all of Alibaba Group’s systems and operations onto the cloud ahead of the world’s largest shopping festival. Use of 100% cloud-native technologies during the 11.11 Global Shopping Festival reduced computing resources by 50% for every 10,000 transactions compared to last year. Computing efficiency was also greatly improved with a boost of 20% in technology deployment efficiency and 30% in CPU resource utilization.

“We are committed to offering ‘green computing power’ to meet the exponential demand from our customers for a low-carbon digital transition, and to drive the sustainable and inclusive development of our society,” said Li Cheng, Chief Technology Officer, Alibaba Group. “Alibaba Group’s 11.11 Global Shopping Festival is an important opportunity to continue pushing our boundaries with green technology and smart innovation. We’re excited to serve more customers with these proven technologies across all industries and sectors.”

Levering cloud innovations to enhance sustainable shopping

Alibaba Cloud used green technologies such as liquid cooling and wind energy at its hyper-scale data centers to make 11.11 a more sustainable shopping festival. This year, the use of renewable energy in Alibaba’s Zhangbei County data center helped to reduce carbon emissions by over 26,000 tons, equivalent to the amount of CO2 absorbed by one million trees annually.

The scaled deployment of Hanguang 800, the first AI inference chip launched by Alibaba Cloud in 2019, significantly improved efficiency of product search and recommendation during the 11.11 Global Shopping Festival. The algorithm performance for the search function on Taobao marketplace improved by 200%, while energy costs were reduced by 58%.

Alibaba Cloud’s proprietary large-scale AI model M6 also made its debut during this year’s festival, which improved AI-intensive operations such as AI-powered apparel design. By drastically shortening the time required to design new clothes from multiple months to less than two weeks, M6 drives efficiency improvements in the production chain. It is estimated that M6-enabled designs, along with incorporating use of more eco-friendly materials, can reduce the carbon footprint of T-shirt manufacturing by more than 30%.

Alibaba Cloud Reveals Innovations for a Sustainable and Inclusive 11.11 Global Shopping FestivalAlibaba Cloud Reveals Innovations for a Sustainable and Inclusive 11.11 Global Shopping Festival

Make shopping accessible for everyone

Alibaba Cloud aims to help merchants make online shopping more engaging and inclusive for customers through new innovations and proven technologies.

The enhanced speech recognition technology developed by Alibaba DAMO Academy was deployed as part of the new ‘senior mode’ on the Taobao app, which aims to make it easier for China’s growing elderly population to adapt to digital life. Leveraging DAMO’s proprietary algorithms for recognizing speech, a smart voice assistant called Taoxiaobao was embedded into Taobao “senior mode” to support voice search. The voice assistant can recognize Chinese-language commands in a wide range of local accents with a high accuracy rate, even against complex background noises. The voice assistant eliminates the need for users to enter text manually, addressing a pain point for elderly users who struggle to type on mobile devices.

Alibaba Cloud Reveals Innovations for a Sustainable and Inclusive 11.11 Global Shopping FestivalAlibaba Cloud Reveals Innovations for a Sustainable and Inclusive 11.11 Global Shopping FestivalA new “image search for medicine” feature that benefits the elderly was also introduced on the Taobao app during this year’s festival. Users can search for over-the-counter medicine by taking or scanning a photo of packaging or container using Pailitao, which is the image search engine of Taobao app. Using photographic-based search eliminates the need to type in long or difficult medicine names for the elderly. The search results will return information about the medicine and its functions. This large-scale product searching was built on multi-modal AI technology that integrates proprietary Optical Character Recognition (OCR), which recognizes text printed on images and enables a higher degree of accuracy when processing medicine images. Taobao first incorporated OCR technology in 2018, processing millions of images to provide visually impaired users with better shopping experiences.

Putting innovation into application

Alibaba’s last-mile logistics vehicle “Xiaomanlv” was deployed at over 200 campuses across China to support package delivery during this year’s festival. Over 1 million packages were delivered by 350 Xiaomanlv vehicles during the festival’s initial 10-day period, surpassing the entire package delivery volume of the 12 months since the logistics robot was launched in September 2020.

Tools developed by DAMO translated tens of millions of pieces of product information to support cross-border commerce during the festival. At the same time, Alibaba’s digital collaboration platform DingTalk processed 606,900 messages per second during peak time during this year’s event, enabling instant and smooth communication for users on more than 30 apps across Alibaba’s ecosystem.

Alibaba Cloud Reveals Innovations for a Sustainable and Inclusive 11.11 Global Shopping FestivalAlibaba Cloud Reveals Innovations for a Sustainable and Inclusive 11.11 Global Shopping Festival

About Alibaba Cloud

Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the digital technology and intelligence backbone of Alibaba Group. It offers a complete suite of cloud services to customers worldwide, including elastic computing, database, storage, network virtualization services, large-scale computing, security, management and application services, big data analytics, a machine learning platform and IoT services. Alibaba Cloud is China’s leading provider of public cloud services by revenue in 2019, including PaaS and IaaS services, according to IDC. Alibaba Group is the world’s third leading and Asia Pacific’s leading IaaS provider by revenue in 2020 in U.S. dollars, according to Gartner’s April 2021 report.

Media contacts

Gabbie Fu

Alibaba Group

funi.fn@alibaba-inc.com

Claire Mo

Alibaba Group

mopian.mp@alibaba-inc.com

Napa S.

FAQ Co., Ltd.

+66 81 867 2241, napa@pc-a.co.th

Published : November 24, 2021