“Singha Drinking Water” aims high for 2022 with the “Select the right fresh, Select Singha Drinking Water” campaign with “Nadech Kugimiya” as the brand’s presenter

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“Singha Drinking Water” announces the “Select the right fresh, Select Singha Drinking Water” campaign to strengthen its leadership position in the market regarding consumer trust in the product and manufacturing quality on the world’s stage and the overall development attending to consumer’s needs. The campaign will feature “Nadech Kugimiya,” the brand’s presenter, in a 360 campaign communications.

"Singha Drinking Water" aims high for 2022 with the "Select the right fresh, Select Singha Drinking Water" campaign with "Nadech Kugimiya" as the brand's presenter

Mr. Titiporn Thammapimookkul, Chief Marketing Officer – Brand of the Boonrawd Trading Co., Ltd., reveals that the company has planned Singha Drinking Water’s marketing strategies and initiatives while still focusing on product quality which is the staple of the product. The closed system manufacturing process and the Smart Micro Filter, Singha’s proprietary technology, responding to the ever-changing consumer needs and keeping sustainability in mind have all contributed to positive feedback from consumers.

This year, Singha Drinking Water is back with “Nadech Kugimiya,” Thailand’s leading actor, as the brand’s presenter. He will help raise brand awareness and communicate the stories of product quality, the Smart Micro Filter technology, and environmentally-conscious activities, which will be held all year in every region.

"Singha Drinking Water" aims high for 2022 with the "Select the right fresh, Select Singha Drinking Water" campaign with "Nadech Kugimiya" as the brand's presenter

Singha Drinking Water has firmly held its market-leading position by bringing world-class characters like Doraemon and collaborating with The Walt Disney (Thailand) Co., Ltd., in bringing Mickey Mouse and Frozen characters onto the labels. The brand has also developed ‘Singha Rewards,’ a customer relationship management program to provide perks and benefits for their customers.
 

According to a research by Infosearch, a US leading marketing research institute, about top-of-mind drinking water bottle brands during the past ten years, Singha Drinking Water stood firm as the no.1 brand among Thais. Additionally, Singha Drinking Water’s brand loyalty has been at no.1 during the past decade. The brand has become the most preferred brand with accolades from multiple awards like the No.1 Brand in Thailand and Thailand’s Most Admired Brand. Singha Drinking Water remains the leader of the drinking water market with the most market share today.

Published : May 20, 2022

By : THE NATION

CIMB Thai introduces “Maxi Flexi ESG” structured notes, protecting the principle at 100% with minimum ROI 0.25% – 0.75% p.a.

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CIMB Thai Bank recently launched its latest product “Maxi Flexi ESG” structured notes that protect the principle at 100% and provide a return on investment (ROI) at 0.25% to 0.75% annually*. The Maxi Flexi ESG aims to help Thai investors increase their wealth regardless of market conditions under good governance practices.

CIMB Thai introduces “Maxi Flexi ESG” structured notes, protecting the principle at 100% with minimum ROI 0.25% - 0.75% p.a.

Key features:

  •      Based on Citi FlexiBeta ESG USD VT5 index
  •      Increase the chance of ROI from the movement of reference index at 3-6% p.a.
  •      3-year duration
  •      Can invest in Thai Baht and US dollar* 
  •      Focus on equities and government bonds related to ESG (Environmental, Social, and Governance)
  •      Automatically adjust investment ratio
  •      Guaranteed ROI at 0.25% to 0.75% annually* regardless of market conditions
  •      Principle is protected at 100% by CIMB Thai Bank
  •      For high net worth investors only

Paul Wong Chee Kin, president & chief executive officer of CIMB Thai Bank PCL and Tan Keat Jin, head of consumer banking, said that CIMB Thai is promoting investment in the fields related to ESG (Environmental, Social, and Governance) to ensure investors that their money will be used for the benefits of environment and society under good governance practices. The bank also aims to design products that can protect the full amount of investors’ principle amid the market’s fluctuation to give the investors a total ‘peace of mind’ when investing with the bank.

CIMB Thai’s latest product Maxi Flexi ESG structured notes target high net worth and ultra-high net worth investors, as they are on top of the social pyramid and have high potential to share their wealth to strengthen the society and guide others toward the sustainable development of the country. 

Phudinan Setthanan, the bank’s assistant managing director and head of financial product development, said “It is undeniable that in the past year there has been a high fluctuation in the investment market. This has made products that protect investors’ principle become more popular as they can guarantee a return on investment regardless of market conditions. Maxi Flexi ESG is a new form of investment that automatically adjusts the ratio based on investment principle and utilizes rule-based framework management strategy to access global assets both bonds and shares, relieving investors from having to monitor the index movement all the time.”

“Maxi Flexi ESG structured notes offer additional yield from the increased price of Citi FlexiBeta ESG USD VT5 index, which is available exclusively at CIMB Thai. Furthermore, the weakening of Baht will also create an opportunity to invest in foreign assets in US$ currency and earn extra profits from future currency exchange rate,” he added.

Examples of equity instruments in investment portfolio: ASML Holding (Arabesque’s ESG score 69/100), Visa (63/100), and Walt Disney (55/100). 

CIMB Thai is the 8 years running winner of Best Bank for Investment Solutions from The Asset Triple A, as well as other 34 awards. 

* Depending on investment format. For more information and investment criteria, contact any branch of CIMB Thai banks or tel. 02-638-8277.

Warning: Structured notes are a high-risk and complicated investment instrument. Please study the conditions, return on investment and risk as well as seek additional counsel before investing.

Published : May 20, 2022

By : THE NATION

Asia’s largest F&B trade show held in Bangkok next week

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DITP, Thai Chamber of Commerce and Koelnmesse Announce Readiness  to Grandly Host THAIFEX – ANUGA ASIA World-class Food and Beverage  Trade Show Both On Ground and Virtually This 24- 28 May 

Asia’s largest F&B trade show held in Bangkok next week

The Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce (TCC) and Koelnmesse (KM) Germany, announced to organize THAIFEX – ANUGA ASIA on the full scale under the name, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition.”

Asia’s largest F&B trade show held in Bangkok next week

This Asia’s largest and most comprehensive international food and beverage trade show is ready to be the ultimate connector and world-class trade platform for business operators in the food and beverage industry to meet, establish valuable business networks, create new marketing opportunities, gain new inspirations and insights into the emerging F&B breakthroughs and technology. THAIFEX-ANUGA ASIA 2022 is taking place in the form of both On Ground Trade Show between 24th -28th May 2022 at IMPACT Muang Thong Thani and a Virtual Trade Show at http://www.thaifex-vts.com. It is anticipated to generate total revenue of over 10,000 million baht for the country. 

Mr Phusit Ratanakul Sereroengrit, Director-Phusit Ratanakul SereroengritPhusit Ratanakul SereroengritGeneral of Thailand’s Department of International Trade Promotion, revealed that before the outbreak of the COVID-19 pandemic, THAIFEX-ANUGA ASIA has been organized grandly as the annual on-ground trade exhibition. However, with the unprecedented and widespread COVID-19 pandemic last year, the organizers were prompted to adjust the event’s format to the THAIFEX – Virtual Trade Show (VTS) and hold the Virtual – Online Business Matching (V-OBM) on http://www.thaifex-vts.com. As the pandemic situation starts to improve this year, leading many countries, including Thailand, to lift the strict measures and reopen to international travellers, all the three organizers have, thus, agreed to grandly host THAIFEX-ANUGA ASIA as the physical trade show, while also organizing the THAIFEX – Virtual Trade Show on the virtual platform, to hybrid all business possibilities under the name, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” under the concept Re-imagine the Future of Food & Beverage Industry.

“THAIFEX-ANUGA ASIA 2022 is destined to be Asia’s largest and most comprehensive food and beverage trade exhibition, as well as the ultimate world-class trade platform that brings together international business operators in the food and beverage industry to connect and meet with their potential partners in fruitful business matchings both onsite and virtually. The physical trade exhibition is taking place this 24th -28th May at Challenger Hall 1-3 and IEC Hall 5-10 IMPACT Muang Thong Thani, opening for trade visitors for all 5 days. Public visitors are invited to shop and visit the exhibition booths on the last day of the trade event. To ensure the safety of the exhibitors and visitors, all the precautionary measures will be strictly adhered to and prioritized, affirmed Mr Phusit.

Jurin Laksanawisit , Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit , Deputy Prime Minister and Minister of Commerce
Mr Phusit further added that, upon hearing that this year THAIFEX-ANUGA ASIA will be held On the Ground once again, both Thai and international business operators all respond positively to our invitation. Meanwhile, 58 Thailand’s Offices of Commercial Affairs around the world also invited buyers and importers and the number of their attendants is anticipated to climb up considerably.

At the same time, Koelnmesse, our co-organizer, has also extended the invitation to a wider list of buyers and importers. Therefore, we are confident that this trade exhibition would achieve the target and bring tremendous success, ultimately enabling to realize the Thai Food, World Food initiative of the Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit to expand the Thai food products to the global market. 


In addition, THAIFEX-ANUGA ASIA 2022 is expected to welcome a total number of 75,000 on-ground visitors and over 3,500 online visitors at http://www.thaifex-vts.com. It is forecasted that this event will generate a total purchase order of approximately 10,000 million baht, divided into orders from the physical trade event valued at 9,550 million baht and orders made via http://www.thaifex-vts.com valued at 450 million baht.

As for the On Ground Trade Show, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” presents the 11 following zones, namely, Fine Food, Drinks, Sweets & Confectionery, Seafood, Meat, Frozen food, Rice, Fruits & vegetables, Coffee & Tea, Food Service and Food Technology, as well as Tools/Appliances/Equipment and various services related to the food and beverage industry. The exhibition also features special showcase zones for halal food, organic food, innovative food as well as the top selected food products from various provinces across Thailand, following the initiative of the Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit for bridging cooperation among the provincial commerce offices as the provincial salesman to become the Nation’s salesman. Many other highlights include the Thai tropical fruits promotion such as durian and mangosteen that visitors can pre-order directly from the farmers at the event, or the Future Food exhibition that presents a showcase of Thai entrepreneurs who are becoming known and internationally recognized across the industry.


As for the Virtual Trade Show, THAIFEX – Virtual Trade Show (VTS) offers a unique virtual trade show experience via http://www.thaifex-vts.com. This ultimate platform combines Virtual Trade Fair and Virtual – Online Business Matching (V-OBM), enabling real-time virtual business matching for buyers all over the world including China. Visitors can select the product category of their interest, visit exhibition booths, watch videos, view 3D product catalogues, and view 2D products in 360-degree which can be rotated and zoomed in to read the label details. The industry professionals can also make an appointment for an online business matching via Chat, Voice Call, or Video Call or watch product presentations of various top exhibitors and innovative product startups via our digital live streaming platform.


Mr Visit Limlurcha, Vice Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand revealed that the food and beverage industry in Thailand made a contribution to GDP worth, generating approximately 5.5% of the country’s gross domestic product. Thailand is the 13th largest food exporter in the world, accounting for 2.3% of the world market share, and is the 4th in Asia after China, Indonesia and India. This THAIFEX-ANUGA ASIA would enable Thai business operators, both large SMEs and new entrepreneurs to expand their products and services to both the international and domestic market, offering them the opportunities to meet with potential buyers both On the Ground and Virtually, while showcasing their innovative and creative products in response to the global demands and future food trends. THAIFEX–ANUGA ASIA is, thus, ready to support the business operators in the F&B industry to succeed and thrive.


“THAIFEX-ANUGA ASIA 2022 is so well responded among both domestic and international F&B business operators who are very much ready to showcase their quality and innovative products to the world over. In addition, new products have been developed in response to the new emerging trends as well as the ever-changing market and consumer demands, such as the eco-friendly packaging that could be handled conveniently to maintain both the product’s quality and hygiene. As of now, over 722 Thai exporters, including over 400 SMEs, have confirmed their presence as the exhibitors, altogether comprising 2,085 exhibition booths. Meanwhile, we are contacted by a large number of trade visitors through various channels travelling from both within Thailand and overseas to join us. All these would make THAIFEX-ANUGA ASIA 2022 encompass a wide variety of products ranging from Niche Market to Commodity and involved the industry players from every market level,” Mr Visit further added.


Mr Mathias Kuepper, Managing Director of Koelnmesse, revealed that this year’s event has attracted 815 international exhibitors and importers to showcase their products in a total exhibition space of 11,592 square meters, a figure that doubled from 2020. Despite the ongoing rigorous travel regulations in some countries, this increased number of international exhibitors affirms the pivotal role of this trade exhibition in driving the recovery of the food industry in the region.

Altogether, the overseas exhibitors and importers come from 35 countries, with the largest number of exhibitors from South Korea, followed by Vietnam, Italy, Malaysia and Turkey, many of which are enrolled in the Hosted Buyers program. In addition, major global companies such as Dole Asia and NTUC have confirmed to attend the event. This demonstrates that the physical trade show would play an extremely important role in expanding business opportunities. Meanwhile, exhibitors who are unable to attend the fair in person such as in China, also show their commitment to join virtually. This has proven that all businesses aspire to be part of this mega trade show and have done every possible way to overcome their travel restrictions.


“Meanwhile, we have witnessed a new emerging trend, which is the environmentally-conscious products and packaging designed for sustainability. This also includes products made from plants and the products with Clean labels, all of which will be displayed at this year’s THAIFEX-ANUGA ASIA, covering over 20% of the total exhibition space. In response to the latest future food trends that focus on sustainability, the organizers have joined hands with Scholars of Sustenance (SOS), an international food rescue foundation to take care of the food surplus and ensure that there is no food waste left from this event. At the end of the event, the SOS team will collect all food surplus from the exhibitors and redistribute them to the low-income communities, orphanages and shelters, reaching all the vulnerable communities in society,” said Mr Mathias.


For further information on THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition,” please contact the Department of International Trade Promotion (DITP) at 1169. Those interested can register for an On a Ground visit at http://www.thaifex-anuga.com and the virtual trade show at www. thaifex- vts.com.

For further information, please contact:
Public Relations Department, Integrated Communication Co., Ltd., 


Tel.: 0 2354 3588 / Website:  www.incom.co.th 
Ms. Usanee Thavornkarn / Tel.: 081 984 5500     / Email: usanee@incom.co.th

Published : May 19, 2022

Roche Thailand invites you to Life Talk “Window to Change”

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Everyone was born with a pair of eyes; how can we keep them healthy and maintain our vision for as long as possible?

Roche Thailand invites you to Life Talk “Window to Change”

Have you ever tried covering one eye at a time to detect any visual problems? In case you haven’t, join us in doing this basic eye examination during Roche Thailand’s Life Talk Series III “Window to Change” on Saturday May 21, 2022 from 7pm onwards.

Thanapong Somkijrungroj, MD (ophthalmologist) is going to show you some early signs to watch out for. You will have a chance to hear from a neovascular Age-related Macular Degeneration (nAMD) patient about his treatment experience and outcome. nAMD is an eye disease that affects over 21,000 Thai people annually, and its incidence rate keeps rising. Prompt yourselves and your loved ones to consult professional eye doctors before vision loss.

In addition, Roche Thailand, a leader in innovative treatments and biotechnology, has teamed up with Give Vision, a European-based startup that develops wearables for visually impaired people. Not only does the gadget enhance vision quality, but it also monitors eye symptoms remotely and reports such data to doctors in real-time. This collaboration brings about a brighter future for Thais. Whether you are a patient or a caregiver, access to treatment and technology customized for your vision restoration will be localized soon. 

Roche Thailand invites you to Life Talk “Window to Change”

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Published : May 17, 2022

By : THE NATION

Metaverse Thailand is now live on Bitkub Chain!

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Prepare to buy using KUB Coin with the new features “Land Office” on Bitkub Metaverse soon

Metaverse Thailand is now live on Bitkub Chain!

Bangkok, May 13 – Bitkub Blockchain Technology Co., Ltd, a blockchain leading company, in cooperation with Metaverse Thailand, a leading visual world development platform company, announced the new roadmap to connect Metaverse Thailand with Bitkub Chain and enhance the land area’s expansion in the future.

Under this press announcement, Metaverse Thailand have already moved the infrastructure on Bitkub Chain and allowed the users to trade the land using KUB Coin. This has demonstrated the owners’ rights of the land along with business expansion on visual world. Moreover, the users can also swap META Coin with KUB Coin.

In addition, with the new plan announcement, Metaverse Thailand also invest in Bitkub Metaverse land to build “Land Office” and allow the users to trade the land using KUB, MVP and KUSDT along with announced the new features such as staking and mortgaging. Moreover, the new set of land will be sold under Asoke and Prompong areas for 33 KUSDT, 3 KUB or 333 MVP per 1 HEX, which will be opened for sale on May 30 from noon to 8pm.
 

Metaverse Thailand is now live on Bitkub Chain!

Passkorn Pannok, CEO of Bitkub Blockchain Technology said “With the new plan announcement, we will expand the current users on Metaverse Thailand on Bitkub Chain. Also, the Land Office on Metaverse Thailand will be opened for sale and allowed the users to trade on Bitkub Metaverse using KUB, MVP and KUSD coins.”

Pongsakorn Udombua, from Metaverse Thailand, said “Under this new roadmap, the new zone (Prompong area) will be added up with 80,000 HEXAGON, which we have followed our community’s suggestion for this new update. We have already reduced the unnecessary area including street, canal and garden in order to enhance the platform’s potential for everyone.”

For more news and updates on Bitkub Chain, visit https://www.bitkubchain.com/ or https://metaversethailand.io/

Published : May 17, 2022

By : THE NATION

Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya

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(PR News) Opening August 1, 2022, you will embark on a new travel adventure.

Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya

Grande Center Point Space Pattaya, a new landmark in the heart of North Pattaya, a city that never sleeps, is Thailand’s first “Space themed” hotel. Escape the hustle and bustle to explore new leisure experiences in a concept design hotel with a full space theme from the front to the interior and services.

Grande Centre Point Space Pattaya, a soon-to-be-opened hotel inspired by space travel, from the space shuttle to the exterior and landscapes of outer space, features 490 rooms with aurora and star lights on the ceiling to make you feel like you’re on a spaceship. Every room has its own balcony with views of the Pattaya ocean, with sizes ranging from 45 to 133 square meters. Amenities includes a four-figure bathroom and cutting-edge technology like a washlet, smart mirror, 55-inch smart TV, and Bluetooth.

Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya
Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya

The flagship hotel of the LH Mall & Hotel group is Thailand’s first completely space-themed hotel. It’s unique and fascinating because it combines space travel as a design concept with the comfort of guests of all ages, with attractions ranging from a massive water park spanning 11,500 square meters in four zones, such as an adventure in the space forest, to a huge water park spanning 11,500 square meters in four zones.
 

Space Water Park has a space pirate beach with white sand and realistic-looking waves. Visitors may float down the lazy space forest river through caverns, waterfalls, jacuzzis, and intergalactic jungles. A modern spaceship-themed facility featuring a kids club and games room, as well as outdoor recreational facilities including a playground, sandpit, and mini golf, are among the other amenities.

Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya
Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya

There are also additional facilities such as restaurants, cafés, and rooftop dining. and a huge conference room area at the Space Convention Center that can host gatherings for up to 900 people and has cutting-edge equipment such as a 12.48 x 5.40 m LED screen.

The Let’s Relax Onsen & Spa, with a floor space of up to 3,000 square meters and the first sea view onsen in Thailand, is one of the highlights as well as popular treatments like spa and Thai massage. Grande Center Point Space Pattaya is bringing the dream of going to space closer to reality. Reservations are now available at tel. or +66 33 268 888 or https://www.facebook.com/gcpspacepattaya/

Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya
Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya
Escape to Thailand’s 1st space themed hotel and explore the extraordinary accommodations in the centre of Pattaya

Published : May 17, 2022

By : THE NATION

“Singha Soda” aims to inspire new generation of Thai NFTs in the world market with NFT art contest

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https://www.nationthailand.com/pr-news/business/40015628


“Singha Soda” ventures into the NFT world with the “Singha Soda NFT Art Contest,” bringing five creators to spark new ideas in their styles and create the one-and-only art piece with a chance to win 400,000 Baht and visibility in the “Singha Soda” account in ‘Opensea’ the biggest NFT marketplace in the world.

“Singha Soda” aims to inspire new generation of Thai NFTs in the world market with NFT art contest

Mr. Titiporn Thammapimookkul, Chief Marketing Officer – Brand of the Boonrawd Trading Co., Ltd., revealed that Soda Singha has never stopped driving innovative marketing campaigns in line with the future to excite consumers constantly. “Singha Soda” has moved the market through collaborations with the fashion, music, and art industry, for example, the “Singha Soda Battle of the Year Thailand,” which is one of Thailand’s biggest hip hop competitions and one of the most long-running campaigns from Singha Soda, the collaboration with Mister Cartoon, a global tattoo artist, in his limited edition label design, and the collaboration with “Dry Clean Only,” an international Thai fashion brand, launching a special collection available worldwide, all of each has represented the brand’s identity and resonated with its target audiences.

Singha Soda has recently shaken the market once again by going digital with “Singha Soda NFT Art Contest,” which invites everyone to relish their creativity and design Singha Soda in their way. The digital art contest will reward up to 400,000 Baht with top NFT artists like Palm Instinct, PUCK, Sahred Toy, Jeff Aphisit, and Jecks bkk, who are looking to inspire contestants. The winner’s work will be sold on Singha Soda’s Opensea account. The campaign will strengthen the brand’s image of excitement and innovation, creating new ways of consumer engagement throughout the ages.
 

“Nowadays, there are a lot of intellectual properties with high value in the world market. You don’t have to be the best at drawing, but you need the best idea. We will select the 50 best ideas from Thais to sell in Opensea, which is the world’s biggest NFT marketplace. The company will pass on full income from the sale to the artist. This is a new milestone of creativity from Singha Soda which will resonate with the new generation,” Mr. Titiporn said.

Create your digital art with the “Singha Soda NFT Art Contest” with refreshing, creative, and unique ideas under the concept “Singha Soda’s Style In Your Own,” showcasing “Singha Soda’s” brand identity in your ways featuring Singha Soda’s logo design or bottle in your works creatively. Submit your works now at www.singhasodanftartcontest.com from now until June 15, 2022.
 

Published : May 17, 2022

By : THE NATION

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

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https://www.nationthailand.com/pr-news/business/40015548


Bangkok, May 13 – SHR reveals strong business recovery with the total revenue in the first quarter of 2022 (Q1/2022) at Bt. 1.69 billion. The growth momentum is expected to continue to improve quarter-on-quarter towards 2022 on the back of the relaxation of travel policy across the world, brought up the estimated 2022 revenue to hit Bt. 8.50 billion or doubling the YoY growth.

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

SHotels and Resorts PCL (SHR), the flagship hospitality arm of Singha Estate PCL, announced its financial results, showing revenue from sales and services during Q1/2022 at Bt. 1,690 million, tripled the revenue over the same period last year. Adjusted EBITDA in the said quarter stood at Bt. 261 million which was the third consecutive quarter of positive adjusted EBITDA, reflecting the performance recovery of the Company.

In Q1/2022, the revenue from the UK and Maldives hotels portfolio made up to 78% of total revenue. The lift in Covid-19 restrictions, the borders reopening to international travelers together with the rise in travel demand in Thailand, Fiji, and Mauritius brought up the revenue from Thailand and Outrigger hotels in Q1/2022. This reflects a positive signal for future revenue growth when tourism sector recovers to surpass pre-pandemic level and the international flights resumes to its normal schedule.

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

The reopening borders policy and the government’s economic stimulus measures in several countries have allowed the travel demand to recover, starting from the second quarter this year onwards. The Company foresee the positive trend which reflected by the operation performance in April 2022, showing an increase in average occupancy of the overall portfolio of 60%. The growth performance is projected to keep its momentum towards 2022 in accordance with the entering into high travel season of each county. Given the aforesaid positive factors, the well-diversified hospitality portfolios, upgraded services and offerings to reach high tourist demands, and enhanced direct booking channels are the elements driving the Company performance to achieve its target of Bt. 8,500 million, pushing SHR to become the No. 2 highest revenue Thai hotel operator.

Mr. Dirk De Cuyper, Chief Executive Officer of S Hotels and Resorts PCL, revealed that “We foresee the increasing demands in the hospitality business, including our properties in the five top leisure destinations, particularly in the UK and Maldives. Moreover, SHR’s strategy in driving the business using digital marketing to create customized platforms for the wider implementation of direct booking has given the company more resilience and adaptability. The property renovation and the creation of value-added features in all identified potential properties to cater to guests’ various preferences and lifestyle needs is another key factor that will drive 2022 revenue.”

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

Performance of CROSSROADS Phase 1 Hotels in Maldives for Q1/2022 continued to recover, accomplished the occupancy rate of 74%, well above the industry average. This was mainly from its outstanding design and composition of the project which are different from other typical resorts in Maldives. CROSSROADS project is the first and only fully integrated leisure lifestyle destination in Maldives that serves variety types of guests. Thanks to the fast recovery in tourism, its unique selling points, and the proactive marketing strategy to attract customers from several regions across the globe, CROSSROADS Phase 1 Hotels are predicted to maintain favorable occupancy rate throughout the year 2022 and able to enhance ADR by the Company’s strategies on product upgrades and high spending customer concentration, for example tourists from Europe, America, and Middle East. Regardless, SHR is confident that once the tourists from Asian countries such as China, Korea and Japan, which used to be one of the key source markets in Maldives, have their borders fully reopen, the performance of CROSSROADS Phase 1 Hotels will grow even stronger and become a dream destination of travelers from all over the world. 

The resumption of travel demand in UK and a solid performance are expected to continue starting from April to year end, in accordance with the high travel season. SHR projects the performance to return to the pre-pandemic level of 2019 as the hotels in UK portfolio are regional hotels, located in key leisure and economic destinations which gain more popularity from pent-up domestic travel demand. In addition, SHR intended to enhance the efficiency and return of UK hotels portfolio with the plan to further invest in the potential hotels to increase ADR and improve the profitability from Q3/2022 onwards.

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

Moreover, with the optimistic view on the recovery of MICE (Meetings, Incentive Travel, Conventions, Exhibitions) business in the UK, Maldives, and Thailand, especially SAii Laguna Phuket, this is another upside to boost up the 2022 performance.

“Amidst the most challenging environment. SHR will continue the long-term growth to continuously improve efficiency and returns of our hotel portfolio. A total budget of Bt. 2,800 million has been set aside for a three-year-plan to enhance its asset rotation strategy for existing properties and the construction of SO/Maldives, which is targeted to launch in 2023. The other earmarked budget is set for the merger and acquisition plan for new properties. We also aim to focus on being a hotel operator, either through a flagship homegrown brand or partnership with leading international brands for business expansion to gear up for accelerated growth and enhance competitiveness.” added Mr. Dirk De Cuyper.
 

Published : May 14, 2022

By : THE NATION

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

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https://www.nationthailand.com/pr-news/business/40015541


(PR News) SHR reveals strong business recovery with the total revenue in the first quarter of 2022 (Q1/2022) at Bt. 1.69 billion. The growth momentum is expected to continue to improve quarter-on-quarter towards 2022 on the back of the relaxation of travel policy across the world, brought up the estimated 2022 revenue to hit Bt. 8.50 billion or doubling the YoY growth.

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

SHotels and Resorts PCL (SHR), the flagship hospitality arm of Singha Estate PCL, announced its financial results, showing revenue from sales and services during Q1/2022 at Bt. 1,690 million, tripled the revenue over the same period last year. Adjusted EBITDA in the said quarter stood at Bt. 261 million which was the third consecutive quarter of positive adjusted EBITDA, reflecting the performance recovery of the Company.

In Q1/2022, the revenue from the UK and Maldives hotels portfolio made up to 78% of total revenue. The lift in Covid-19 restrictions, the borders reopening to international travelers together with the rise in travel demand in Thailand, Fiji, and Mauritius brought up the revenue from Thailand and Outrigger hotels in Q1/2022. This reflects a positive signal for future revenue growth when tourism sector recovers to surpass pre-pandemic level and the international flights resumes to its normal schedule.

The reopening borders policy and the government’s economic stimulus measures in several countries have allowed the travel demand to recover, starting from the second quarter this year onwards. The Company foresee the positive trend which reflected by the operation performance in April 2022, showing an increase in average occupancy of the overall portfolio of 60%. The growth performance is projected to keep its momentum towards 2022 in accordance with the entering into high travel season of each county. Given the aforesaid positive factors, the well-diversified hospitality portfolios, upgraded services and offerings to reach high tourist demands, and enhanced direct booking channels are the elements driving the Company performance to achieve its target of Bt. 8,500 million, pushing SHR to become the No. 2 highest revenue Thai hotel operator.
 

Mr. Dirk De Cuyper, Chief Executive Officer of S Hotels and Resorts PCL, revealed that “We foresee the increasing demands in the hospitality business, including our properties in the five top leisure destinations, particularly in the UK and Maldives. Moreover, SHR’s strategy in driving the business using digital marketing to create customized platforms for the wider implementation of direct booking has given the company more resilience and adaptability. The property renovation and the creation of value-added features in all identified potential properties to cater to guests’ various preferences and lifestyle needs is another key factor that will drive 2022 revenue.”

Performance of CROSSROADS Phase 1 Hotels in Maldives for Q1/2022 continued to recover, accomplished the occupancy rate of 74%, well above the industry average. This was mainly from its outstanding design and composition of the project which are different from other typical resorts in Maldives.  CROSSROADS project is the first and only fully integrated leisure lifestyle destination in Maldives that serves variety types of guests. Thanks to the fast recovery in tourism, its unique selling points, and the proactive marketing strategy to attract customers from several regions across the globe, CROSSROADS Phase 1 Hotels are predicted to maintain favorable occupancy rate throughout the year 2022 and able to enhance ADR by the Company’s strategies on product upgrades and high spending customer concentration, for example tourists from Europe, America, and Middle East. Regardless, SHR is confident that once the tourists from Asian countries such as China, Korea and Japan, which used to be one of the key source markets in Maldives, have their borders fully reopen, the performance of CROSSROADS Phase 1 Hotels will grow even stronger and become a dream destination of travelers from all over the world. 

The resumption of travel demand in UK and a solid performance are expected to continue starting from April to year end, in accordance with the high travel season. SHR projects the performance to return to the pre-pandemic level of 2019 as the hotels in UK portfolio are regional hotels, located in key leisure and economic destinations which gain more popularity from pent-up domestic travel demand. In addition, SHR intended to enhance the efficiency and return of UK hotels portfolio with the plan to further invest in the potential hotels to increase ADR and improve the profitability from Q3/2022 onwards.

Moreover, with the optimistic view on the recovery of MICE (Meetings, Incentive Travel, Conventions, Exhibitions) business in the UK, Maldives, and Thailand, especially SAii Laguna Phuket, this is another upside to boost up the 2022 performance.

“Amidst the most challenging environment. SHR will continue the long-term growth to continuously improve efficiency and returns of our hotel portfolio. A total budget of Bt. 2,800 million has been set aside for a three-year-plan to enhance its asset rotation strategy for existing properties and the construction of SO/Maldives, which is targeted to launch in 2023. The other earmarked budget is set for the merger and acquisition plan for new properties. We also aim to focus on being a hotel operator, either through a flagship homegrown brand or partnership with leading international brands for business expansion to gear up for accelerated growth and enhance competitiveness.” added Mr. Dirk De Cuyper.
 

SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year
SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year
SHR reported a triple revenue in Q1/2022 and expected the most robust growth with an all-time-high revenue of THB 8.5 billion this year

Published : May 13, 2022

By : THE NATION

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

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https://www.nationthailand.com/pr-news/business/40015531


(PR News) Klongtom Heritage is making its selling point more unique and meaningful by showing the world how valuable its underground treasure can really be. Klongtom Salt Hot Spring, a one-of-a-kind natural wonder found in Thailand’s Krabi province, contains large amounts of dissolved minerals and is believed to have plenty of healing benefits in fighting against ailments.

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

To build on such significant advantages, the company has determined to develop a natural health rejuvenation program backed by the knowledge of modern medicine and services of global standards, especially for health lovers and those with health-related problems. The company is also welcoming domestic and foreign investors to be part of this large-scale project worth 13.7 billion baht, which has been expected to be a new world health destination.  

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

Mr. Wichai Poolworaluk, Chairman of Klongtom Heritage Co., Ltd., unveiled Krabi province is often known for its beautiful seas and beaches. The province becomes more famous for having Klongtom Salt Hot Spring, considered the world’s one-and-only natural underground asset. The salt hot spring, found in Krabi’s Klongtom district, is unique for having plenty of naturally dissolved minerals and comfortable water temperatures. The seawater seeps into the basement of the hot spring through the rock layers full of natural minerals. The water of the hot spring is special for having the least smell of sulfur, while unveiling only the taste of light salt unlike the strong salty taste of seawater. The major mineral contained in the hot spring is sodium chloride, while silica, potassium, and magnesium carbonate also exist in a high amount. The level of total dissolved solids (TDS) is maintained at 11,690, which is higher than the average levels of only 1,000-2,000 possessed by other hot springs.

The minerals found in Klongtom Salt Hot Spring have distinctive properties, efficient in stimulating blood circulation, lowering blood pressure, reducing inflammation of the joints, treating diabetes and skin diseases, and nourishing the nervous and digestive systems. At present, the alternative medicine industry has started to rely more on the salt hot springs as the rich sources of natural minerals to enhance the efficiency of modern medicine, backed by the knowledge and desire of physiotherapists and regenerative medicine specialists in introducing new treatment programs for patients with various types of ailments. The Klongtom Heritage project unveils the first-ever health treatment program using a salt hot spring for medical rehabilitation and healthcare, together with a comprehensive range of health and wellness services certified with globally accepted standards.

“For people in Klongtom district, using the salt hot spring was originally a traditional way of life. They soaked themselves in the water of the therapeutic hot spring whenever they became ill. Currently, a massive number of more than 100,000 people have visited the salt hot spring each year, following people’s word-of-mouth belief that the amazing underground wonder can prevent and cure diseases as well as the government’s approval for the salt hot spring to be open for public services, where both local and foreign visitors can often indulge themselves in a more private and comfortable atmosphere with standardized and well-managed services. This has led to the development of the Klongtom Heritage project, located on an approximate area of 300 rai, where a massive number of benefits derived from the salt hot spring will be used and applied in line with modern medicine, together with services of world-class standards, to introduce appropriate health rehabilitation and treatment programs for patients and those who yearn for having excellent health and balanced living as well as greater privacy and convenience in obtaining high-quality health and wellness services. Other facilities in the project are also designed with attention to detail aiming for environmental sustainability, particularly in land use, to be in harmony with the community and its people. The Klongtom Heritage project has been expected to make Krabi’s Klongtom district a globally renowned health city for both Thais and foreigners, paving the way for the province to become one of the world’s must-visit health and wellness destinations.” 
 

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

The project has been initiated from the ‘Health Community’ and ‘Sustainability’ concepts, highlighted by the intention to sustainably foster good health and well-being of the society for people. The company is currently working on project planning and zoning, varying in the patient zone, the dependency and non-dependency zone, and the retirement and pre-retirement zone. The project will be divided into ten different zones including:
1)    Community Market
2)     Hotel  
3)    Town Center    
4)     Sports Enhancement
5)     Spa Medical
6)     Agriculture
7)     Branded Residences
8)     Resort Residences
9)     Amataya Residence
10)    Amataya Rehabilitation Hospital 

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

All ten zones will be divided into six major phases of operations. The first phase, to be implemented under the name of Amataya Wellness, consists of three minor parts, including Amataya Rehabilitation Hospital, Amataya Holistic Treatment, and Amataya Residence, expected to be open for services in June 2022.  

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

The second phase includes Community Market, Hotel, and Town Center, which will be open in 2024. The third phase or Spa Medical has been expected to be completed in 2025 while the fourth phase or Branded Residences will officially make its public debut in 2026. The fifth phase or Sports Enhancement and the sixth phase or Resort Residences will officially be completed in 2027 and 2028, respectively. In addition, Thailand has been named the host of Specialised Expo 2028 Phuket Thailand, which will be held in Phuket province in 2028. This grand health and wellness event is expected to be joined by a large number of participants from all over the world.

As the project consists of ten zones, with six phases to be completed, Klongtom Heritage is seeking potential investors and operators of both Thai and foreign nationalities who specialize in health and wellness and have similar visions to help generate greater development for the project, paving the way for this wonderland to become one of the world’s best health and wellness hubs with several interesting and fun-filled activities for everyone to explore. 

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

“Amataya Wellness in the first phase, expected to be open by mid-2022, is considered a significant pioneering part of the Klongtom Heritage project that allows everyone to fully experience the magic of the Salt hot spring to be followed by other parts in different phases. The project will announce the opening of a new physical therapy hospital for rehabilitation and treatment of stroke patients and other health lovers, with a comprehensive range of high-quality services related to the Salt hot spring. The project also unveils nature-inspired residences developed based on the natural living concept, with a private Salt hot spring pool in every unit. We are lucky to have strategic partners, such as TRPH Hospital, Wat Phra Chetuphon (Wat Pho) Traditional Medicine and Massage School, Ishii Stroke Rehabilitation Center, and Bangkok Healthcare Service (BHS). After the project’s official opening, we believe a revolutionary image of Krabi province will help accelerate the development of the Andaman Wellness Economic Corridor (AWC) project in a more distinctive way.” 

Klongtom Heritage boosts large-scale project, ready to become a world-class health and wellness hub after salt hot spring discovery

“Thailand is currently recognized as one of the world’s top five health tourism destinations and the market value of wellness tourism in the country tends to increase continuously. As the pandemic situations of COVID-19 are lessened, the government is setting its sight to focus more on promoting the expensive market, where the medical tourism and health and wellness tourism businesses have been expected to become more popular among tourists. The expenses of the two tourism groups have been estimated to cost around 80,000-100,000 baht per trip. Therefore, promoting and expanding the two tourism groups will generate more stable incomes as Thailand is poised to become one of the world’s most renowned international health and wellness hubs,” concluded Mr. Wichai.

Published : May 13, 2022

By : THE NATION