Esso to further grow station network

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Esso-to-further-grow-station-network-30278102.html

Esso fuel station.

Esso fuel station.

AFTER shrinking its fuel-retailing network for nearly two decades, Esso (Thailand), the local subsidiary of US oil giant ExxonMobil, has resumed its downstream expansion, with the number of new outlets opened last year exceeding the number of closed outlets for the first time since 1997.

And the company is gearing up to accelerate its fuel-pump expansion even more this year, Esso spokesman Mongkolnimit Auacherdkul said yesterday.

Jesada Chancherngkij, Asia-Pacific marketing communications manager, fuels and lubricants, of ExxonMobil, said the company opened nearly 20 new service stations last year, and after deducting some pumps that were closed during the year, its net addition was about 15.

“That was the first time since 1997 [the Asian economic crisis] that we had a positive net addition” of petrol outlets, Mongkolnimit said.

Jesada said the company had recently set up a team to take care of its pump-expansion plan since it aimed to open even more outlets this year, at least 30.

All outlets will be invested by its dealers, with costs excluding land of more than Bt20 million for each station.

Loyalty programme

Esso is also scheduled to unveil a loyalty programme to allow its customers to accumulate points, similar to PTT’s Blue Card campaign, in May, he said.

The company currently has more than 500 petrol stations in Thailand.

Esso’s renewed expansion of its retail network came as petrol consumption in Thailand surged by 13.2 per cent last year, the highest growth in more than a decade, thanks to a sharp decrease in prices. Diesel demand also rose 3.7 per cent last year.

Mongkolnimit praised the government’s policy to eliminate subsidies and allow fuel prices to reflect their true costs. Now only ethanol is still being subsidised, he said.

He said the general public might not understand why fuel prices could not be cut more, as world oil prices have shrunk to only around US$30 a barrel. The reason is the cost of ethanol, which is currently as high as Bt21 a litre, which is blended with petrol to make gasohol.

The government has maintained the subsidy on ethanol because it wants to assist farmers who supply sugar cane and tapioca to ethanol plants. Nevertheless, some energy experts have suggested that the government allow ethanol prices to reflect the true cost and provide subsidies directly to farmers.

Ogilvy & Mather bullish on opportunities

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Ogilvy-&-Mather-bullish-on-opportunities-30278077.html

Paul Heath, chairman of Ogilvy & Mather Asia Pacific.

Paul Heath, chairman of Ogilvy & Mather Asia Pacific.

Ogilvy & Mather upbeat on opportunities for marketers and brands in Asia this year

Ogilvy & Mather Asia Pacific has started the year with an optimistic view about the opportunities for marketers and brands in Asia, despite bearish economic forecasts in several parts of the world.

The demand for social and digital media will continue to increase rapidly for the agency, along with other service areas such as consulting, content development and data analytics, it said.

However, the company sees both creativity and effectiveness staying at the heart of the marketing agenda, particularly in the changing digital-media landscape.

Paul Heath, chairman of Ogilvy & Mather Asia Pacific and worldwide executive director, said during a visit to Bangkok this week that the Asia-Pacific market remained highly promising.

Despite slowdowns in big markets like China, overall economic growth in the region is high compared to that in Europe and other markets.

Ogilvy & Mather therefore has strong confidence in many Asian markets, especially China, India and Vietnam.

“There will be lots of good news in 2016. The Olympic Games in Brazil later this year and elections in some key markets will create fresh opportunities for marketers,” he said.

The changing media landscape driven by the growth of social and digital media has changed the way communications work is done. As digital media and mobile devices have become part of people’s lives, they are engaged more with online conversations.

To win in this environment, a brand has to become interactive and be part of consumers’ conversation, rather than interrupting their activities to catch their attention, like in the past, Heath said.

Brands and marketers have to use good story-telling techniques to touch the hearts of the people and be part of their conversation.

“We believe in making brands matter,” said Heath. “As consumers continue to move to more social media, mobile and digital content, we see a lot of great opportunities for marketers in the region to grow their business.”

Ogilvy Asia now has a diverse range of skills across the communications spectrum, from consulting services with Ogilvy RED, to production and delivery through H+O – its specialist production unit – he added.

Other highlights include Ogilvy’s leading regional network of social-media services throughSocial@Ogilvy, automated marketing services through Verticurl, consulting services and public relations through Ogilvy PR – all of which have enjoyed robust growth over the past 12 months.

“The development of digital technology means that communications and commerce move faster than ever. Ogilvy has the full breadth and depth of skills and systems to truly integrate all the skills needed to deliver seamless modern marketing,” said Kent Wertime, chief operating officer of Ogilvy Asia, who is based in Bangkok.

Opportunities lie ahead in Asean

As Asean becomes integrated, marketers are looking at a broader market and a larger group of diversified consumers and businesses, Wertime said.

“Most marketers are now considering which strategy they should take, to look across all the markets or at an individual market. They need experts to help them analyse and select the right strategy to grow,” he explained.

Ogilvy RED, for example, provides front end consultancy service, helping marketers build the right strategy across markets, while OgilvyOne helps marketers manage relationship with their customers across media platforms.

Another trend observed in Asean is emerging middle-class consumers who have high purchasing power.

“It’s a matter of choice. There are lots of choices for consumers these days. Our role is to help brands and marketers understand consumers as well as B2B customers, and sell their products and services. We help build their brands as the preferred choice,” the COO said.

BES sets strategy to make Thailand the epicentre of global exhibitions

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/BES-sets-strategy-to-make-Thailand-the-epicentre-o-30278075.html

WITH THAILAND’S exhibition industry expected to experience good growth driven by a recovery of the local economy and implementation of the Asean Economic Community (AEC), Bangkok Exhibition Services Co has revealed its strategy to turn Thailand into an international exhibition hub.

BES general manager Justin Powell said the Thai economy was expected to see good signs of recovery this year driven by investment and the government’s economic stimulus schemes as well as benefiting from the growth of trade and investment in the AEC countries.

In addition, the private sector has seen this opportunity and is overhauling production technology and business capacity, which will significantly help the local exhibition industry.

Powell said BES was set to turn Thailand into an international product-exhibition hub. This year it aims to organise six events, two in Thailand and four in Myanmar, with the domestic events expected to generate more than Bt31 billion, an increase of 15-20 per cent over 2015.

He said that despite Thailand’s economic deceleration last year, the exhibition-organising business, particularly in the industrial group, could have grown by about 15-20 per cent, since manufacturers and business operators sought more opportunities and new customers. They considered it worthwhile investing in product exhibitions rather than other channels since they could meet a great number of targeted customers at one time and immediately close sales.

He said the product-exhibition industry would continue to grow this year since the world economy had started to recovery, while trade and investment within the AEC would grow along with investment in infrastructure and government stimulus here in Thailand.

These factors have built up the private sector’s confidence to invest and develop product and service production capacity in order to become more competitive, which has tended to boost the industrial-product exhibition business in the past years.

BES plans to organise six international industrial-product exhibitions this year, two of them in Thailand.

“ProPak Asia” is the region’s biggest exhibition of processing and packaging of industrial products, production technology, food and beverage processing, medical-supply packaging and containers. “Food & Hotel Thailand” is an industrial-product exhibition of international food and hospitality services. These two major events will occupy more than 65,000 square metres of combined space.

The other four industrial-product exhibitions BES organises this year will be held in Myanmar, including “Food & Hotel Myanmar” and “ProPak Myanmar”. “CommuniCast Myanmar” is an exhibition focusing on communication and information systems, and “Construction, Power & Mining Myanmar” showcases the construction, electricity, alternative-

energy and mining industries.

Exhibiting in Myanmar, considered one of the most attractive countries for investors worldwide, can benefit businesspeople and investors from Thailand, since the two countries have several things in common both in their economies and society, BES believes.

BES has set up strategies to turn Thailand into the Asean hub for industrial product exhibitions, since the company has seen Thailand’s potential and strong economic foundations that can be further developed. If the politics remain calm and the economy shows some sign of recovery, it believes Thailand will get back on track as one of Asean’s most attractive countries for investment.

Orisma Technology launches Taximail e-mail marketing solution to match customer needs

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Orisma-Technology-launches-Taximail-e-mail-marketi-30278074.html

ORISMA Technology Co has launched Taximail, which enables users to create an e-mail that matches different customer needs.

Chief executive officer Phaiboon Trikanjananun said Taximail was developed to provide a world-class and complete e-mail solution for the first time in Thailand, offering both marketing and transactional services with a sending speed of 40 e-mails per hour – the highest in Thailand – in addition to other features such as real-time tracking and personal assistance.

Planning to expand the business presence across Asia in 2016, the Orisma Technology’s CEO said: “E-mail marketing is a form of online marketing that uses electronic mail as a means of communicating commercial messages to target audience. It was originated in the initial era of the Internet and has evolved significantly until the present time.

“It has more outstanding marketing features than other media, especially in terms of the ability to identify the right target audience, fast delivery, cost effectiveness and instant measurement of success.

“According to VentureBeat, e-mail marketing offers competitive advantages over traditional e-mail, TV, radio, banner ads and even paid search marketing. It is also found that this marketing tool offers the highest ROI [return on investment], with every US$1 spent [able to] generate a return of $38, or 38 times the money invested. For this reason, e-mail marketing has become the most powerful marketing tool.

“However, management of e-mail delivery and technical complexities make the use of e-mail marketing a challenging task for many organisations. Common problems with sending e-mails to desired destinations, or late delivery, can cause unfavourable results: for example, low speed when sending bulk e-mails, getting e-mails blocked by recipients, or [being] moved to the junk folder.

“As an online marketing agency whose services include website development and online marketing campaigns, we have also experienced these problems. Once a campaign had been completely developed and had to be publicised, we outsourced e-mail delivery tasks to providers available in the market. Unfortunately, we did not get what we want,” Phaiboon said.

To address such common issues, Taximail has been developed as a cloud-based solution to simplify the entire e-mail marketing process, eliminating all concerns and restrictions of today’s e-mail distribution.

Taximail comes with innovative marketing tools to assist users in their strategic e-mail delivery planning, database update, and spam evaluation before sending an e-mail – making identification of the target audience an easy task – and analysis of customer response. These give users “full control” of e-mail marketing service at their own pace.

After the completion of the development and a product test and trial, a Taximail customer shared the experience: “Previously, we sent 100,000 e-mails but only 100-200 were opened, which represents only 0.2 per cent. But when we have realised the essence of e-mail marketing and then opted for Taximail, now we receive a 25-to-40-per-cent response for every campaign.”

Regarding the business direction for 2016, Phaiboon said Orisma Technology would focus on two strategies.

The first is to help marketing professionals better understand how to use their e-mail marketing more effectively. Customers need to know how to deal with problems when e-mail delivery failure happens or a mail gets stuck in the junk folder. Content customisation can also help increase response rates: for example, by specifying the name of the Taximail recipient. As an e-mail marketing solution provider, Taximail considers this can make a difference and wants to encourage better understanding in the Thai market.

The second strategy is to expand the scope of e-mail marketing. In addition to being a promotional |e-mail, a Taximail e-mail can be transactional: for instance, subscription e-mail, confirmation of order or e-invoice.

Taximail currently assists a telecom provider in distributing its |e-invoice via e-mail in a faster and more efficient way. It also assists |in customer-relationship tasks of a life-insurance firm by sending birthday wishes via e-mail. These e-mails help improve their corporate image and increase traffic in their websites. It is evident that e-mails have an important role in the business process, and from here organisations can make use of e-mail marketing analytics to create more competitive advantages.

Site for solo travellers launched

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Site-for-solo-travellers-launched-30278059.html

TRAVEL

Astrid Solo Travel Advisor (www.AstridTravel.com) has launched its new website for solo travellers looking for affordable luxury ideas worldwide, to cash in on the growing trend. It based the decision on Visa finding that one in five are now travelling solo.

The company is convinced that solo travel represented nearly one third of all travel in 2015. Research from TripAdvisor also showed that 62 per cent of travellers feel solo travel helped them become more independent and self-reliant. This trend is on the rise with those that travel solo having taken an average of 10.9 trips alone, and 58 per cent of the women in that group planning more than one solo trip in the same year.

“I’ve been traveling with family, friends and solo for more than 40 years both domestically and abroad,” said Astrid R. Clements, chief executive officer and founder of Astrid Solo Travel Advisor. “Traveling solo is truly a transformative experience, and I want to bring that understanding to my readers. Being a senior hasn’t slowed down my thirst for new experiences. My unique approach to travel, with a tech-savvy edge, will show solo travellers new ways to explore other cultures with character and class, or how to just get away for a memorable weekend trip.”

Clements will embark on a trip to seven countries – Portugal, Morocco, Egypt, UAE, India, Thailand and Vietnam – to kick off this venture. She will travel 22,000 miles and operate on an affordable luxury budget. The base cost of the trip is US$25,000, with another $3,000 for shopping and general miscellaneous expenses. She will be flying business class internationally and staying in five star rated luxury hotels with this $560 per day budget. Also included is a luxury cruise down the Nile River with Uniworld.

The new site features tales from past and current trips, videos tips and planning resources, to help solo travellers feel confident, safe, inspired, and engaged.

The site follows the travels of its writers who visit solo-friendly hotels with top notch concierges, shop at one-of-a-kind boutiques or flea markets, eat at hot new restaurants or take specialty tours of landmarks and gorgeous local gardens. Astrid Solo Travel Advisor also leverages technology to get around efficiently and recommends the best in location, menu, and safety apps along with gadgets that take the worry out of traveling solo

Thai accommodations lauded

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Thai-accommodations-lauded-30278057.html

HOTELS

Thanabhumi and @Box Hostel from Thailand, one of nearly 300,000 properties worldwide on Booking.com with average guest review score of eight or more out of 10, came close to perfection with scores of 9.9.

Worldwide, only 262 properties showed the score of 10. In Thailand, 3,520 properties received the score above 8.

The website features over 850,000 properties.

“Each and every award in Thailand reflects a long line of satisfied guests,” said Parichat Haehnen, Booking.com Thailand Area Manager. “And this includes all types of accommodation, from major Thai hotels to island bungalows to urban hostels and countryside retreats. The one thing all these properties have in common is that guests love them, and gave them rave reviews for service that went above and beyond expectations.”

Another property in Thailand, Baan Jaru in Chiang Rai was ranked among the top 10 “Hosts with the Most” category of properties. The award is in recognition of the property hosts who demonstrate a commitment to go the extra mile to provide the best possible guest experience.

SF targets cinema expansion in emerging CLMV economies

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/SF-targets-cinema-expansion-in-emerging-CLMV-econo-30278012.html

INVESTMENT

Suwat Thongrompo Chief executive officer poses in front of 47th SFX Cinema complex at 4th floor of the Crystal Veranda on EkkamaiRamindra Rd. SFX Cinema will be officially open today.

Suwat Thongrompo Chief executive officer poses in front of 47th SFX Cinema complex at 4th floor of the Crystal Veranda on EkkamaiRamindra Rd. SFX Cinema will be officially open today.

SF Corporation plans to explore the cinema business in CLMV countries in the next two years.

The company will also spend Bt600 million in Thailand this year to open five new cinemas in The Crystal Ekkamai-Ramindra, Big C Bang Phli, CentralPlaza Nakhon Si Thammarat, Terminal 21 Nakhon Ratchasima and Robinson Lifestyle Centre Lop Buri.

Chief executive officer Suwat Thongrompo said yesterday the company has identified great “blue ocean” opportunities for the cinema and other entertainment businesses in the rapidly emerging economies of Cambodia, Laos, Myanmar and Vietnam, which are known as the CLMV countries.

The economies require significant players and time to be developed, Suwat said.

“Our key success criteria and concerns are to acquire the right prime locations and find the right partners, particularly in the CLMV countries.

“Our cineplexes will range widely in size from three to four screens up to eight to 10 screens depending on the location. Average investment per screen will be Bt15 million,” he said.

“We have been proposed [to] by potential investors in all CLMV countries to open theatres in their own market,” he said.

Sivit Thongrompo, chief operating officer, said some negotiations with potential partners were more than 50 per cent finalised.

Cambodia, Myanmar and Vietnam would be the priorities, he said, adding that Laos’s cinema market will take time to be developed and ready for foreign investors.

“Regarding the different regulations applied in those markets, we can better utilise space for our cinemas. That means we can open more screens at certain locations with the same space as Thailand,” Sivit said.

In Thailand, SF runs theatres at 47 locations in Bangkok and 22 in the provinces with 316 screens and 70,000 seats. The 47th cineplex opens today at The Crystal Ekkamai-Ramindra with eight screens and 1,450 seats. It cost Bt200 million to open, which the company plans to recoup within five to seven years based on projections it will cater to about 600,000 moviegoers per year.

SF Corporation earned Bt300 million on Bt4 billion in revenue last year. Revenue was up 10 per cent over 2014.

This year, its aims to achieve Bt5 billion in total revenue and Bt380 million in profit, a 20-per-cent increase from last year.

About 65 per cent of revenue will come from ticket sales and the rest from concessions and other sources.

“We expect to see a strong line-up of Hollywood blockbusters this year, especially superhero and franchised films,” he said.

The firm is preparing to list on the local stock exchange to raise funds for future expansion and build an international image, but is waiting for market and investor sentiment to improve.

Under new name, Grab ride-hailing service

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Under-new-name-Grab-ride-hailing-service-30277992.html

BUSINESS PLAN

Amid intense competition in the Bt25-billion ride-hailing-application service in Southeast Asia, including Thailand, GrabTaxi, which has been renamed “Grab”, continues to invest to enhance its personalised service and customer experience in helping to grab more targeted passengers as well as corporate clients from its rivals.

Anthony Tan, chief executive officer and co-founder of the leading ride-hailing platform, said yesterday that its navigation system had been gradually developed to make it easier for customers, while passengers are able to pay by credit cards as well as cash.

Driven by data analytics, the Malaysia-based tech start-up firm has spent US$100 million (Bt3.58 billion) on research and development. To bring in more talent, the firm has branched out its engineering hubs to Beijing, Singapore, and recently Seattle.

From now on, Grab is expending more effort on expansion of cloud infrastructures being developed by its 30 information-technology experts.

The latest navigation system is able to allow passengers to select their preferred pick-up and drop-off points. The revamped application will also offer new features like “auto-retry”, which helps a passenger who fails to get a vehicle on the first attempt without having to go through the booking process manually. Live driver tracking is also available in this app.

The firm will also add a “Flash” feature to help passengers find the closest taxis. The in-app feature will be available next month.

“Apart from the rebranding, the firm also revamped its new interface application under the concept of ‘light, fresh and new’. We also take a hyper-local approach to understand what users in each Southeast Asian city prefer, from language preference to payment options,” said Grab co-founder Tan Hooi Ling.

“GrabPay”, which is set to launch in Thailand in the first half of the year, enables passengers to go cashless by using credit cards. A single-credit-card service is now available in Singapore, Indonesia, the Philippines and Malaysia, while multiple card service will be fully introduced by the end of this month.

Entering a new market segment, the firm also offers “GrabWork” to attract corporate passengers who would want get consolidated business or personal statements for claim-submission purposes. The in-app feature is integrated with GrabPay to toggle between personal and corporate payment options.

“After gaining a better understanding about different demands, we therefore have to create and offer more flexible service for different needs. The payment options are among our priorities. For instance, students at Chulalongkorn University might prefer to pay by cash while corporate-credit-card payment might be convenient for SCG officers,” Anthony Tan explained.

He said the key revenue driver for his business was the emergence of the middle class in Southeast Asia countries, which is expected to double by 2020.

To date, there have been more than 11 million Grab app downloads in 28 cities of six countries for ride-hailing services ranging from taxis to private cars, motorbikes, carpooling and delivery.

The company was founded in 2012 in Malaysia and has received crowd funding of Bt700 million from major investors Vertex Ventures Holdings (Temasek), GGV Capital, Qunar, Tiger Global, Hillhouse Capital, Softbank, China Investment Corporation, Didi Kuaidi and Coatue.

HP Thailand expanding in Indochina

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/HP-Thailand-expanding-in-Indochina-30277989.html

BUSINESS DIRECTION

HP Inc (Thailand) plans to expand in the Indochina market, utilising Thailand as a digital hub to cover the high-potential market.

The company also announced “device as a service” (DaaS) to cover small and medium-sized enterprises and the commercial market.

Pavin Vorapruck, managing director of HP Inc (Thailand), said Hewlett-Packard would use the Thai unit as a hub to expand in the Indochina market, including Myanmar, Cambodia and Laos. The move started early this year. As the digital hub of the Indochina market, the Thai unit will provide marketing, consultant work and products to the three countries, which are large-potential markets.

“I think the Indochina market has high potential for growth, since the three countries also have high GDP growth and are new markets that have the potential to expand and leverage the market,” Pavin said.

He added that in Thailand the company this year was moving to divide its operation into three business units. The computing business unit will provide desktop computers and notebooks to the market, the second unit will provide printers, and a graphics solutions business (GSB) will provide digital printing such as building wraps.

The firm is also providing a new DaaS service to support SMEs and the commercial market, so that they can more easily acquire, deploy, manage and refresh personal-computer technologies.

The service has customers use their PCs as a utility – a customer will pay one price per seat on a monthly basis over a three- or four-year period. Meanwhile, customers can get customised services and support from HP such as PC configuration and installation, onsite repairs, data migration, and proactive support. Customers will also get the latest HP technology for subsequent contract periods.

The devices covered under DaaS are commercial desktops, notebook PCs, tablets and workstations.

Pavin said the company had also announced the new HP Elite x2, which is a versatile tablet that offers the productivity of a full notebook and is designed for mobile professionals.

Urban farming takes on more important role worldwide

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Urban-farming-takes-on-more-important-role-worldwi-30278361.html

GREEN CITY

Chris Naylor, head chef at Michelin-starred Restaurant Vermeer, picks his rooftop grown herbs in Amsterdam, the Netherlands, May 27, 2015. Dutch high-tech engineering firms have helped make the Netherlands the world's second-largest agricultural exporter

Chris Naylor, head chef at Michelin-starred Restaurant Vermeer, picks his rooftop grown herbs in Amsterdam, the Netherlands, May 27, 2015. Dutch high-tech engineering firms have helped make the Netherlands the world’s second-largest agricultural exporter

The idea of growing fruit trees on the top of buildings, or producing fruit and vegetables inside multi-storey buildings using artificial light, might have been viewed as a fanciful idea once, but not any more.

From Beijing to Sydney and Tokyo to Singapore, urban farming is becoming an integral part of the city landscape, not only in Asia but throughout the world.

Chris Williams, lecturer in urban horticulture at the University of Melbourne’s Burnley campus, said urban farming, in all its forms, was the new reality in a world where more than half the population is now urbanised.

That figure is expected to rise to 70 per cent by the middle of this century, according to United Nations data.

Williams said rapid urbanisation had pushed market gardens that once surrounded our cities and towns further out or simply covered them under concrete and asphalt.

Today, urban farming is the buzzword for urban planners, whether it is in the industrialised or developing world.

In such cities as Manila, Bangkok and Jakarta, people grow vegetables on any land they can find for day-to-day survival. Meanwhile, in Tokyo it is high-tech vertical farming on a massive commercial scale.

Williams said urban farming, however, should be put into perspective.

“There is a huge difference between urban agriculture in developing countries and what industrialised countries are doing,” he said.

He said that in such cities as Phnom Penh and Ho Chi Minh City, urban agriculture was a question of survival for the poor. “In Singapore, it is a question of national food security.”

He said the cities of the future would be a “patchwork” incorporating urban farming “and all the new technology that comes with it”.

In Milan, Italy, last October 20, mayors from more than 100 cities around the world, among them many from Asia, met to sign a pact on urban food policy to coordinate their food systems and urban agriculture better.

Tim Lang, professor of food policy at City University London and one of the world’s leading experts on the subject, said the Milan Urban Food Policy Pact “signals the return of city regions as powerful voices in modern food policy”.

“Many have been auditing how they are fed,” he wrote in a recent research paper. “They now recognise their food systems are in a delicate state even when the surface looks fine.

“Health and environmental impacts are high. Geopolitics are tricky. Aspirations for cheap food have become hard-wired into consumer expectations. Waste is rampant and governments bow too much to giant food companies selling sugary, fatty, ultra-processed food.”

Almost one-third of all agricultural output in Japan is generated by urban agriculture, and urban farmers account for 25 per cent of the country’s farming households, according to a report by Japan-based United Nations University.

In Tokyo, one of the largest and most congested cities in the world, among the intricate networks of railways, roads, buildings and power wires, local agriculture produces enough vegetables potentially to feed almost 700,000 city dwellers.

It is also home to the world’s biggest indoor farm, which covers 2,300 square metres. The farm produces 10,000 heads of lettuce a day – 100 times more per square metre than traditional methods. It uses 40 per cent less power and 99 per cent less water than outside fields, according to WebUrbanist, an online magazine featuring urban architecture.

Similar vertical farms are being developed for Hong Kong, Russia and the Chinese mainland.

With 70 per cent of China expected to become urbanised by 2030, according to UN data, farmland is fast disappearing to the developers.

Throughout China, cities have been encouraging the development of urban farming as a way of bringing food production closer to consumers and reducing its environmental footprint.

Beijing was one of the early pioneers for integrating urban agriculture into its strategic development plans.

Recognising the importance of urban agriculture to sustainable urban development, Beijing’s municipal government has supported the development of “agro-parks”, which not only produce food but also attract tourism and are used as educational tools, according to Chinadialogue, a website devoted to climate change and the environment.

“Beijing has created five zones that govern the type of agro-parks in the city,” the site said.

The “inner urban core” focuses on gardening, landscaping, and exhibition. The “inner suburban plain” specialises in recreational agriculture, which attracts tourism, and precision agriculture, which utilises smart technologies such as moisture monitoring for automatic irrigation.

The “outer suburban plain” emphasises large-scale, modern agricultural production and processing. The “mountainous” zone is devoted to special fruit and ecological protection.

And finally, the “regional cooperation” zone helps to bolster food security by facilitating relationships with nearby cooperatives and assists to ensure the quality of imports, according to the website.

In South Korea, interest in city farming has increased in Seoul after the incumbent mayor, Park Won-soon, came to power in 2011. Park declared 2012 as the start of an urban farming era and unveiled a plan to secure enough farming space in the congested capital.

According to the local government, the number of city farmers in Seoul surged from 287,000 in 2011 to 440,000 in 2012. The total area of land for urban farms in the city grew from 29.1 hectares in 2011 to 84.2 hectares in 2012.

In Singapore, urban farming has become an issue of national security, while in Bangkok, it is a cheap, convenient way to help feed the poor.

The challenge facing governments will be to find sustainable ways of providing enough food to feed the urban masses.

The situation is particularly acute in Asia, where cities have grown at a faster rate than any other region in the world, according to the Food and Agriculture Organisation (FAO).

The UN body says Asia has urbanised at unprecedented speed during the past 20 years and feeding its mushrooming urban population will be one of the biggest challenges facing urban planners in the 21st century.

According to Hiroyuki Konuma, the FAO’s assistant director-general and regional representative for Asia and the Pacific, 13 of the 20 most populated urban areas in the world are now in Asia.

“Asia is urbanising at unprecedented speed,” he told a conference on urban farming in Bangkok in 2013.

Though still predominantly rural, this upward trend is expected to continue for many years to come. In this decade alone, it is anticipated that two-thirds of the growth in the world’s cities will occur in Asia, raising its urban population by another 411 million, Konuma said.

“Migration, primarily rural to urban, is a key driver of this growth. However, together with natural growth, reclassification of rural areas is also an important contributor: Every year millions of people become city dwellers by this way even without movement, as their communities are transformed into cities because of rapid urbanisation.”

Nicholas Williams, urban ecologist and associate professor at the University of Melbourne, said: “It is the story of urbanisation.”

Throughout history, market gardens existed around towns and cities to feed the urban population, he noted. “What we are seeing today, however, is rapid urban growth on a scale not seen before and all that productive land disappearing to roads, rail and housing.”

Urban farming is not a new concept, he said. But it has taken off in many cities on a larger scale in recent years.

Williams cited Singapore as an example where food security and water are seen as national priorities. South Korea is also a supporter of the concept.

“In the South Korean city of Incheon, entire urban blocks have been given over to urban farming. Not only do they provide food but a meeting place, especially for older Koreans.”

On the fringes of the global climate change summit in Paris in December, many of the world’s city mayors met on the sidelines to promote the Milan Urban Food Policy Pact.

The global food system is both victim and perpetrator of climate change. Food production and consumption contribute up to 30 per cent of the total greenhouse gas (GHG) emissions and the impact of climate change on food security could be dramatic.

In a statement, the mayors said many cities are already adopting climate-smart strategies.

However, the large-scale shift of the global food system towards more sustainable production and consumption patterns has yet to begin.