ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation
BUSINESS STRATEGY
WHA CORPORATION, the country’s largest industrial-estate developer, aims to secure recurring income from any new business models driven by its support unit, the digital hub.
“After Hemaraj was integrated with WHA, we now cover all market segments of industrial estates,” Jareeporn Jarukornsakul, group chief executive officer, said in a recent interview to The Nation.
She said WHA’s group of companies would also move forward under a new group brand with logos expected to be launched in August.
The WHA group is No 1 in the industry in land sales, with more than 30 per cent of the market since 2008. The group has eight operating industrial estates and four in development, for a total of 45,000 rai (7,200 hectares).
The group is also the leader in built-to-suit logistics facilities. A pioneer in this segment, it secured new contracts for 223,000 square metres last year.
Meanwhile, the utilities and power and digital hubs started generating revenue last year, with Bt2.54 billion and Bt686 million respectively.
Jareeporn said the group from now on would focus more on new services and products or new business models to drive it ahead with recurring income through the digital hub as a support unit.
She said the group aimed to make its digital hub a one-stop service for data-centre developers and providers by collaborating with reputable partners.
The hub with eight services such as data management and fibre optics will focus on the group’s clients, especially those renting its industrial estates or built-to-own customers.
Moreover, Jareeporn said the digital hub would be connected with the other hubs as a central unit to create new business models for the group under supervision of the steering committee, which she chairs.
When a new business is proposed and its conceptual process completed by the steering committee, it will be sent to the relevant hub to be developed further.
“If we are big, we need to control things so that we can focus our direction,” Jareeporn said.
The remainder outstanding of company’s acquisition loan of Bt17 billion will be cleared by the end of this year, earlier than planned, lowering its debt-to-equity ratio to 1.8 times from the current 2.5 times, she said.
Last year, WHA posted total revenue of Bt13.10 billion, of which about 75 per cent was from its industrial-estate and logistics businesses and the rest from the utilities and power and digital businesses.
This year, Jareeporn said the company would balance the growth of the auto and non-auto segments for land sales in its industrial estates, and maintain its status as the No 1 developer of built-to-suit logistics facilities.
She said WHA maintained its target for this year’s sales at Bt17 billion, based on whether the targets of the four business hubs could be achieved.
In 2019, the company will focus more on recurring income, expecting sales of Bt18 billion.