OVER the years, the BMW 3 Series have always set the benchmark for driving dynamics, but the new model to be introduced in Thailand next year has more to offer.

Since 1975, more than 15.5 million 3 Series models have been sold worldwide, and it is indeed the best-selling model from the Munich-based manufacturer. This is the model that the “Sheer Driving Pleasure” slogan really applies to.

But the world today is full of innovations, and despite BMW claiming that the new model is the most dynamic 3 Series ever, the car comes with a bundle of modern and innovative features that reflects the level of modern technology put into the seventh-generation 3 Series.

As the world gears up for autonomous drive, the new 3 Series also gives you a taste of that, offering a good number of driverless features, and there is even a BMW Intelligent Personal Assistant that actually talks to you. This is a digital personality that reminds you of KITT from Knight Rider (or Siri for the new generation). In this case it is a lady’s voice (you can name her apart from the default “BMW”) and does many things for you, ranging from car systems to onboard entertainment and even making dinner reservations.

The new 3 Series was unveiled at the Paris Motor Show in October this year, and will be marketed around the world starting from March 2019. The global media drive event has been taking place during the past month in Portugal with the 320d, 330i and 340i being offered for motoring journalists.

The 320d is the model destined for Thailand at the launch next year (I’d guess around the Bangkok Motor Show in late March).

It is powered by a turbocharged 2.0-litre common-rail diesel engine that pumps out 190 horsepower and 400Nm. Apart from the smoothness, drivers would also enjoy the nice torque delivery that gives it sports-car acceleration. The 320d takes just 6.8 seconds to get from 0-100km/h, and has a top end of 240km/h.

According to BMW, the small high-pressure turbocharger and the variable geometry turbine geometry in the larger turbocharger team up to provide instant response and maximum torque when driving “flat out”.

What you always expect from a 3 Series is great handling and the new model certainly puts a smile on your face. All sorts of improvements have been made, including upgraded chassis and damper technology, increased stiffness, wider tracks, as well as lower weight (minus 55kg) and centre of gravity. And, of course, it still has a 50-50 front-rear weight distribution.

The aerodynamics have also been improved, with the Cd being lowered from 0.26 to 0.23. This helps with lower cabin noise and better fuel economy.

Taking the 320d through winding Portuguese country roads was highly entertaining. The new damping system provides sporty driving along with better comfort, even at low speeds. There was plenty of grip during sharp corners and the car never felt nervous when changing directions quickly. It’s still the best handling car in its class.

However in terms of comfort, the suspension still felt stiff despite the new damping, and a softer setting might be more suitable for Thailand conditions.

Inside the cabin, there’s more space, but that’s also the result of a larger exterior dimensions. The new 3 Series is as big as the older 5 Series from many years ago (while the 5 Series is like an old 7 Series), and although this is also happening to other brands as well, it just puts the 3 Series into another size category for me. It surely isn’t that compact sports sedan I was used to.

Despite the driver’s car handling, the interior of the new model isn’t exactly driver-oriented, with the console appearing pretty modular, no leaning towards the driver (you’ll need two parts for left- and right-hand drive models then).

The driving position however, is pretty good and the controls are easy to use. There is more shoulder and legroom for all occupants, although at the rear it’s not that significant.

While the analogue display has been replaced with a digital screen, it would be a shock to many 3 Series fans that the format has been totally changed. No more classic amber lighting and two dials – the space between the speedo and rev counter has been widened in order to display more information. In general, the layout is pretty boring and has no relation to BMW – it looks more like something from Audi.

But wait for the worst part – the rev counter moves counter-clockwise like those British super-luxury cars. You just wonder why on earth did they want to do that?

Meanwhile, the “big small car” now comes with many driving aids. Apart from Active Cruise Control, there are also fully automated Parking Assistant Plus and Reverse Assistance functions. It is still not clear whether they will be offered in Thailand, so let’s wait until next year.

But one thing is for sure, and that’s in terms of driving performance, the new 3 Series is still the driver’s car. And that’s a reason to celebrate.

But it is also a core model from BMW that reflects the changing requirements of global customers, and is the recipient of a very high level of new technologies for the modern lifestyle. Even things you don’t need.

At the drive event in Portugal, BMW said the new 3 Series will come with more features with no price increase, making it even more attractive against competitors. It will be interesting to see what kind of features are offered in the model offered for Thailand and also whether the pricing strategy will be used here as well.

BMW 320d specs

Engine: 4-cylinder DOHC 16-valve common-rail diesel with twin turbochargers

Displacement: 1,995cc

Bore and stroke: 90x84mm

Compression ratio: 16.5:1

Max power: 190hp/4,000rpm

Max torque: 400Nm/1,750-2,500rpm

Transmission: 8-speed automatic

Ratios: 5.250/3.360/2.172/1.720/1.316/1.000/0.822/0.640

Final drive ratio: 2.813

0-100kmh: 6.8 secs

Top speed: 250km/h

Average fuel economy:

22.2-23.8km/l

Average CO2: 110-117g/km

Suspension (f/r): McPherson strut, stabiliser/multi-link, stabiliser

Steering: electrically-powered rack-and-pinion

Turning circle:

Brakes (f/r): vented disc/vented disc

Dimensions (mm)

Length: 4,709mm

Width: 1,827

Height: 1,442

Wheelbase: 2,851

Track (f/r): 1,589/1,604

Weight: 1,455kg

Wheels: 16-inch alloy

Tyres: 205/60 R16

Fuel tank capacity: 40 litres (optional 59)

Under the improved used car business, vehicles now go through a 167-point check, with the additional checks for hybrid electric vehicle systems and batteries. In addition, the vehicle age limit has been increased from five years to six years, or 130,000 kilometres.

Vehicles come with a standard one-year warranty, but the mileage limit has been raised from 25,000 kilometres to 30,000 kilometres. All vehicles also come with Nissan’s 24-hour emergency roadside assistance.

In addition, the facilities for Nissan’s used car business will be renovated in line with the Nissan Retail Concept initiative. The layout of the showroom connects customers to the entire service operation, whether they have come to buy a new vehicle or to get their existing vehicle serviced. It provides customers with a comfortable environment that enables Nissan dealer partners to provide any services Nissan customers need as efficiently as possible.

“We believe that Nissan Intelligent Choice Certified Used Car will be an ideal platform to the customers looking for quality tested reliable pre-owned car so as to not just meet, but to exceed their expectations,” said Antoine Barthes, president of Nissan in Thailand.

Nissan Intelligent Choice Certified Used Car is Nissan’s global business model for pre-owned cars and after its success in 10 markets: US, Canada, Mexico, Brazil, UK, South Africa, India, China, Philippines and Japan. The rebranding in Thailand is expected to be completed at the 21 Nissan dealerships with used cars businesses by March 2019.

In a press release issued on Friday, organiser Kwanchai Paphatphong said total revenues generated at this year’s show were estimated at over Bt56 billion.

Car sales were up by more than 10 per cent compared to last year with the top brand being Honda (6,842), Mazda (6,509), Toyota (5,907), Isuzu (4,437) and Mitsubishi (3,619).

Honda was also the top motorcycle brand with 1,531 orders followed by Yamaha (1,111), Lambretta (1,012), Kawasaki (775) and Vespa (605).

More than 1.5 million visitors came to the event, up 12.8 per cent

Samlowski is the successor of Markus Glaeser, who is set to take on a new position as Head of Retail Customer Experience, Dealer Qualification, responsible for BMW Motorrad’s global retail dealer network development based in Munich, Germany.

Samlowski holds a master’s degree in business administration from California State University Hayward. He has been working with the BMW Group since 2005, having previously served as Head of Area Management Sales, Region Asia-Pacific, China, Russia, Africa for BMW Motorrad in Munich, Germany.

In this role, he was responsible for the development of sales channels and strategies across the region.

The ACE Recognition Award honours Amcham corporate members who demonstrate a strong understanding of the links between their business operations and society and conduct business in a way that creates long-term economic and social value.

Now in its 9th year, the Amcham ACE Awards is a highly-regarded prize for CSR recognition within the US and international business community in Thailand.

“The ACE Recognition Gold Award, which we are receiving for the seventh consecutive year, demonstrates GM’s long-term commitment to giving back to the communities where we live and work and driving a better tomorrow for everyone, as we envision a future of zero crashes, zero emissions and zero congestion,” said Ian Nicholls, president of GM Southeast Asia.

Organiser Kwanchai Paphatphong said passenger cars and SUVs were popular, while motorcycles also received the expected attention.

A total of 21,476 orders were placed for automobiles with Honda snatching 3,804 orders followed by Mazda with 3,349, Toyota with 2,869, Isuzu with 2,134 and Mitsubishi with 1,643.

For motorcycles, 4,530 orders were placed – Honda with 915 orders, Yamaha with 556, Kawasaki with 464, Lambretta with 388 and Vespa with 286.

Kwanchai said auto sales are expected to reach 45,000 at this year’s show while the projection for motorcycles is 8,000 units.

More than 1.5 million visitors are expected for the event, which goes on until December 10.

According to a press release issued by the company on Friday, the move is based on the global brand message “Drive your Ambition” and intended to provide better customer experiences and also strengthen its brand image.

Morikazu Chokki, president and CEO of MMTh, said: “Overall performance is good, we are in the right track to 2018 target. However, we are still committed to emphasise improvement of products and services. To further evolve our brand, we will implement a new outlet identity to ensure that the customers can experience a consistent Mitsubishi-ness, including looks and feel, as well as service quality of Mitsubishi Motors Thailand wherever they are.”

Mitsubishi Motors Thailand plans to upgrade its 220 outlets nationwide by FY2020 while changes at the first 40 outlets will be completed within FY2018. Nine of them have been completed.

Kunat Lertratananon, CEO of Solar Gard, said presently Solar Gard has a total of seven dealerships, located in Rachayothin, Barom Ratchachonnanee, Ekamai, Ramindra, Rangsit and Pak Kret.

“Solar Gard plans to grow continuously in Thailand,” Kunat said. “We have a target of achieving 5 per cent market share from a market worth Bt1.5-1.6 billion per year.

“In 2019 we plan to appoint more dealers in major provinces such as Chiang Mai, Nakhon Ratchasima, Songkhla and Phuket respectively. We also plan to appoint seven more dealers in Bangkok.”

“Competition in the solar film market in Thailand is pretty fierce especially with car showroom groups. However, solar films have become a necessity that consumers are willing to pay for, compared to other goods in the car accessory segment,” he said.

The new car market this year is expected to exceed 920,000 units, which will benefit the solar film business due to this growth.