Palestrato Apparel was only launched six months ago, but has already managed to catch the attention of fitness enthusiasts from the United Kingdom, Malaysia, Singapore, the Philippines, Hong Kong and several countries in Europe.
Syaima has already sold over 300 pieces including tights, sweatpants and T-shirts. Her last line was sold out in less than a month.
“Locals make up the bulk but I have had orders from basically everywhere.
“The Brunei market is just a stepping stone and I don’t intend on just staying here,” she said in yesterday’s briefing organised by Darussalam Enterprise (DARe).
Palestrato Apparel gets its growing international clientele mostly through its Instagram account and the company’s website.
Bruneians wearing her apparel in running events overseas also draw the attention of potential customers.
“Every day, I meet someone new because there’s always someone asking about the product,” she said.
There are others approaching her who are keen to invest in her clothing brand. Syaima decided to start her own fitness apparel business after she got tired spending thousands of dollars on imported brands.
Thinking that it was something she could do herself, she did her research and tried to understand the business better.

This was announced by deputy governor of the State Bank of Viet Nam (SBV) Zao Minh Tu at a workshop in Hu Giang Province. Tu said as many as 16 credit contracts worth 10 trillion gong were signed at the event.
As part of the Mekong Delta Economic Co-operation Forum 2016, the workshop on bank credit for the Mekong Delta region’s socio-economic development was an opportunity for localities, enterprises and experts to discuss credit policies in particular and banking activities in general to help the region’s development.
Truong Cnh Tuyen, deputy chairman of the Hu Giang provincial people’s committee, said besides the state budget, capital from banks had made important contributions to the socio-economic development of the Mekong Delta region in general and Hu Giang Province in particular.
Thanks to bank loans, many businesses and farming households in the region had more resources to expand production and improve the quality of agricultural products.
According to the SBV, the region’s capital mobilisation accounts for about 7 per cent of the total capital mobilised for the national economy. Bank credit has also seen a gradual increase in recent years. From the beginning of the year, the total outstanding loans of credit institutions based in the southwestern region reached 400 trillion dong, up 3.3 per cent year-on- year, comprising 8 per cent of the country’s total outstanding loans.

When told that the UN-backed Permanent Court of Arbitration (PCA) in The Hague had ruled that the Panatag (Scarborough) Shoal was part of the Philippines, Daroca’s face lit up.

Chen Shi Qiu, a delegate of experts from China’s Public Diplomacy Consulting Committee, had expected Indonesia to take a more “objective, just and fair position” as it had in the past. “I think the more objective and fair view would be in conformity with the factual situation and the behavior of the tribunal and the wrongdoings of the Philippines side on this issue,” Chen said in Jakarta on Wednesday in a discussion with the press organized by the Chinese Embassy in Indonesia.

Wisma Putra, in a statement yesterday, said that Malaysia believed all parties could peacefully resolve disputes by full respect for diplomatic and legal processes.

Beijing is keen to build an aerospace industry of its own, and almost all orders for the long-delayed ARJ21 aircraft — which was supposed to have taken to the air years ago — have so far come from domestic buyers.