ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation
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Allianz Ayudha aims for Bt33 bn in premiums as it puts strategies to work
Corporate March 01, 2019 01:00
By THE NATION
ALLIANZ Ayudhya Assurance has a set a goal of booking Bt33 billion in total premiums this year, with its efforts underpinned by five strategies.
The company said its five strategies are: Digital, Life and Health Protection Leader, Sales with focusing on Professional Agency, a single point of contact for customers under one Allianz Ayudhya brand and True Customer Centricity at heart.
The company’s president and chief executive officer Bryan Smith said that last year was another year of success for Allianz Ayudhya.
In addition to achieving the total premiums as planned, its business in Thailand continued to grow.
“Allianz Ayudhya is one of the most important income-generating markets for Allianz in Asia,” Smith said.
“To be in line with the regional business development plan, Allianz Ayudhya has, therefore, set a strategy, to grow its business for seven years until 2025,” he said.
Go-Jek
“For digital, the company is focusing on seeking the right digital partners to develop new business. For example, the company will leverage the global partnership between Allianz and Asian unicorn Go-Jek in exploring business opportunities in Thailand.”
In health leadership, the company aims to become a health insurance company of the future.
“Allianz Ayudhya continues to strengthen our partnership with Thailand’s biggest medical group – BDMS and together provide digital health services,” Smith said.
“The company will also grow Healthy Living to a larger online health community. The objective is to not only to build the engagement between customers and Allianz Ayudhya, but the platform is also acting as a source of data for further developing new business and services.”
With professional agency, the company is developing sales channels through agents, focusing on creating and developing quality agents. The agents are being trained up to serve high-net-worth customers, and there will also be digital-oriented agentS that are set to paperless by 2020.
“The one Allianz Ayudhya concept combines the strength of life and non-life business under the Allianz Ayudhya brand. This allows us to expand our brand value proposition and offer a complete range of products and services to a customer in a one-stop service model.” Smith said.
“The True Customer Centricity (TCC) culture has always been a key driving strategy of Allianz Ayudhya.
“TCC doesn’t cover only policyholders, but sales staff and business partners and agents are also regarded as customers.
“To ensure a successful TCC culture in the organisation, key indicators that we use for measurement include an NPS score, which is a customer satisfaction to the extent that they want to recommend product and services to other.
Internally, we also measure the employee engagement index or Allianz Engagement Survey as a key indicator of a healthy TCC internally.”
Smith said these strategies required the cooperation of all employees.
“We are confident that we will be able to grow Allianz Ayudhya’s business and become the insurer of choice for both customers and employees,” he said.
“In 2019, we are confident to achieve a total premium of Bt33 billion, annualised new premiums of Bt6.5 billion and to become a strong leader in life and health protection.”




