To bring on a lucky beginning in the Year of the Golden Pig, FamilyMart has launched the campaign with special discounts of up to 50 per cent with a full-stream portfolio of consumer products. The convenience store chain says it is moving forward to support the government’s economy-stimulus measure aimed at boosting consumer spending during the lunar new year.

Ruedee Euachongprasit, vice president of Central FamilyMart Co Ltd, said: “The overall picture of the retail market in Thailand during the Chinese New Year is expected to see a robust growth even though individual shoppers decided to save more and buying just necessity products.

“The government’s measure for VAT refund plays a vital part in encouraging people’s spending. FamilyMart itself has increased the number of payment channels for individual shoppers, who can make their payment using the bank’s debit card without minimum purchase requirement.

“We also launched “Heng Heng Ang Pao Rub Choke Song Tor”, which means to give our customers a fortune and wealth at this important festival of the Chinese and Thai people with Chinese lineage.

“According to the Kasikorn Research Centre, it is expected that there will be about Bt13.56 billion of money to be circulated in the market during the Chinese New Year this year, up 0.9 per cent over the same Chinese festival last year.”

Ruedee added: “For the sacrificial offerings of the coming Chinese New Year, we will focus on selecting good quality and good taste products as well as recipes that symbolise good fortune. This is to cater new generation customers, who give importance to convenient and easiness for the purchase of those sacrificial offerings for the Chinese New Year, such as fried noodles, rice cake, stuffed dough pyramid, Thai sponge cake, orange cake, house cleaning equipment, and Ang Pao envelope.”

Shoppers can participate in the “Heng Heng Ang Pao Rub Choke Song Tor” campaign with any purchase of only Bt40 at the FamilyMart store. For the first tier of the campaign, they will be able to join the redemption programme. Shoppers will be able to join the second tier of the campaign and enjoy opportunity to earn special rewards, comprising cash coupon and special discount of up to 50 per cent, Ruedee said.

She said customers can apply vi the Line app, on (Line)@FamilyMart Thailand and register using the 17 digits of the receipt number.

Shopee has announced Blackpink as the official campaign ambassador for its latest Shopee 2.2 Double Double Sale, along with the launch of the highly-anticipated Blackpink television commercial in Thailand.

Happening from January 21 to February 2, the campaign will feature a wide range of unbeatable promotions including flash sales from as low as Bt22, 200 per cent Shopee coins cashback and a grand pool of 20 million Shopee coins to be won.

Leading international and local brands, including Sabina, Wacoal, Unicharm, L’Oreal, Olay, Philips, Grab, Cartoon Network, and Nadz Project will also be joining in the hype with exclusive brand deals and promotions offered.

Agatha Soh, head of Marketing, Shopee Thailand, said, “We are pleased to start off the year with the double excitement of Shopee 2.2 Double Double Sale and the release of our latest television commercial featuring Shopee’s first-ever regional brand ambassador, Blackpink, in Thailand.”

“As a young, talented and passionate group of artistes, Blackpink is the perfect representation of Shopee’s brand values and spirit. We look forward to working with Blackpink and YG Group to co-create exciting initiatives to engage with our users in Thailand.”

Along with this, avid Blackpink fans in Thailand can also now enjoy easy access to a range of YG official merchandise on the newly launched YG Official Shop on Shopee Mall.

Double the happiness with a massive line up of deals and promotions

From January 21, Shopee users can shop 12 days of promotions leading up to the finale Shopee 2.2 Double Double Sale on 2 February.

Key highlights include:

– Unbeatable promotions including deals from as low as Bt22, vouchers offering up to 120% cashback, free shipping promotions and daily sessions of all-time favourite in-app games, Shopee Quiz and Shopee Shake Shake.

– Up to 90% off popular products from leading brands on Shopee Mall; including Sabina, Wacoal, Unicharm, L’Oreal, Olay, Philips, Grab, Cartoon Network, and Nadz Project.

– Additional discounts and perks from participating partners including KTC, Krungsri Credit, Government Savings Bank, Booking.com, Klook and many more.

For instance, from February 2 to February 14, KTC card users who spend a minimum of Bt1,200 on Shopee can enjoy Bt200 off their purchase and receive a Bt100 McDonald’s e-voucher. They can also redeem a Bt200 Shopee discount code with just 1,000 KTC points via the TapKTC application.

“In light of the tremendous popularity of K-pop in Thailand, we are confident that the new television commercial featuring Blackpink will be extremely well-received. We are excited to kick off our first big shopping event of the year and we look forward to a successful Shopee 2.2 Double Double Sale,” said Soh.

This move will benefit even more organizations in the four countries when they plan corporate meetings and incentives to Thailand.

Varong Israsena Na Ayudhya, Bangkok Airways’ vice president-sales, said, “We are delighted to be an exclusive airline partner of TCEB for the ‘Fly and Meet Double Bonus – Redefined’ campaign for the second year running.

The positive feedback we received last year reflected the tremendous potential traffic in meeting and incentive sectors from the CLMV markets. The airline’s longstanding presence in these markets and the fact that it is a full-service carrier make it very suitable for corporate travelers.

“With 2019 re-arranged package that provides more privileges to our customers, I strongly believe this ‘Fly and Meet Double Bonus – Redefined’ campaign will attract a growing number of business travelers from Cambodia, Laos, Myanmar and Vietnam”.

Nooch Homrossukhon, director of Meetings and Incentives Department, TCEB, said “With the number of MICE travellers from Cambodia, Laos, Myanmar and Vietnam growing 206 per cent in 2018 and the opening of many new attractions, Thailand Convention and Exhibition Bureau and Bangkok Airways launch the new ‘Fly and Meet Double Bonus – Redefined’ campaign.

It will be with a lower requirement of only 30 persons to encourage more outbound corporate meetings and incentives from the four countries to Thailand.

The countries are rated among the fastest growing MICE markets for Thailand. The business landscape in these markets remains very dynamic, with the growing economy, investment and enterprises”.

The 2019 campaign will provide ease of travel, convenience and excellent return-on-investment. The benefits include financial support, fast-track immigration service at Suvarnabhumi airport, cultural performances, meet-and-greet services, 1 free ticket of every 30 tickets purchased, pre-assign group seating, priority boarding and extra baggage allowances.

To qualify, each group must comprise at least 30 persons, fly to Thailand on Bangkok Airways, stay for at least two nights, or hold an event at a venue recognized by the Thailand MICE Venue Standard (TMVS) or a registered hotel.

Application is open now until August 31, 2019, with travel completed by September 30, 2019. For more information, please visit http://www.businesseventsthailand.com