Price cuts aim to move units before April 1 measure kicks in

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Price cuts aim to move units before April 1 measure kicks in

Real Estate March 04, 2019 01:00

By Somluck Srimalee
The Nation

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Property firms have launched aggressive marketing campaigns to drive sales in the year’s first quarter before a Bank of Thailand mortgage measure kicks in on April 1.

The campaigns also allow the firms to reduce their high inventory at a time when the economy has slowed down.

Noble Development Plc, for example, has launched it latest marketing campaign, with a 29 per cent discount for customers who buy into its Noble Ploenchit by offering prices of Bt190,000 per square metre, down from Bt270,000 per square metre.

The project now has about 200 units sized between 44 and 110 square metres and selling for about Bt2 billion.

“We expect this campaign will sell out this project,” the company’s assistant managing director Sira Udon said recently.

Assetwise Co Ltd offers a discount price of up to 20 per cent for its H2 Condominium Ramindra 21, reducing from Bt3.53 million per unit to a discounted Bt2.79 million per unit, along with a free transfer fee.

Origin Property Plc is offering a discount price for Knightbridge Tiwanond,  from the original of up to Bt3.66 million to the new price of Bt3.39 million, drop of 7.3 per cent.

Sena Development Plc offers free down payment and a discount of up to Bt1 million for its 18 residential projects nationwide, with residential units priced between Bt1.2 million and Bt8.2 million. The company expects sales of  Bt1.2 billion from this event that runs from now till the end of March, 2019.

Supalai Plc offers a discount of up to Bt270,000 per unit.

Sansiri Plc offers a discount price up to Bt12 million, or about 48 per cent, for its Baan Mai Kao, Phuket from a starting price of Bt25 million per unit. The company has also launched other campaigns such as a free transfer fee and public area fee, free to stay in the first two year. The campaign runs from now till March 15, 2019. The company expects sales of about Bt2 billion from the campaign.

From now till March 24, 2019 Grand Unity Development Co Ltd is offering a discount price of up to Bt2 million, along with a free-to-stay offer for the first two years for all customers who buy its brand U, and U-Delight condominiums nationwide. The company expects sales worth up to Bt2 billion from this campaign.

Most property firms also showcase their latest marketing campaigns at the 40th House and Condo Show 2019 between March 21-24, 2019 at Queen Sirikit National Convention Centre.

The event expects above 100,000 visitors and sales values of up to Bt8 billion during the show. Most property firms and commercial banks are also offering a special price and financial package before the Bank of Thailand measure comes into effect on April 1, 2019.

Building more while carrying a high backlog

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Building more while carrying a high backlog

Real Estate March 04, 2019 01:00

By Somluck Srimalee
The Nation

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Seventeen listed property firms are carrying a high backlog of sold units awaiting transfer to their customers. The backlog reaches above Bt338.11 billion as of the end of last year, with the firms also expecting presales worth over Bt432.93 billion in this year.

They also expect to achieve total revenue of Bt319.19 billion, a double-digit growth over last year’s sales. All of the firms are confident they will sustain their income from 2019 through 2022.

According to a recent survey by The Nation, listed property firms have announced a high backlog as of December 31, 2018 worth over Bt300 billion combined. Nearly 10 per cent or about Bt30 billion of that total backlog involves sales to foreign buyers.

Sansiri Plc shows high backlog totalling Bt63.5 billion, with up to Bt14 billion tied to overseas customers including in Mainland China, Hong Kong and Singapore (see graphic).

Meanwhile, all listed firms continue to expect this year’s presale target to record over Bt375 billion in transactions from both domestic and overseas customers.

“Our high backlog has secured our income for the long term,” Sansiri Plc’s president Srettha Thavisin said in a recent interview with The Nation.

The company has confidence that it would complete the presales with successful transfers of all units to customers, he added.

Foreign buyers must make a down payment of 25-30 per cent of total residential values. “Most of our foreign buyers are individuals and also made a high down payment. This secures our business in the long term,” Srettha said.

Sansiri has set presale targets for 2019 to 2021 that will reach Bt160 million combined, and generate income to the company from this year through 2024.

Also carrying a high backlog is AP (Thailand), with Bt41.8 billion on the books to provide revenues from 2019 through 2022.

The company also expects its presales to hit Bt60 billion in the year 2022, and is setting aside a Bt10 billion yearly investment budget from 2019 to 2022.

“We have boosted our presales to secure our revenue in the long term,” Anuphong Assavabhokhin, AP (Thailand)’s chief executive officer said recently.

The company’s success in speeding up its presale value has been helped by joint ventures with its Japanese partner Mitsubishi Real Estate Group. The joint venture has supported AP’s financial budget as well as improving its product designs, he said. Up to 60 per cent of its presale for condominium projects, which has been recorded at half of its total presales of Bt41.8 billion, has come from joint venture projects.

Prasert Taedullayasatit, honorary chairman of Thai Condominium Association, said the 2018 property market recorded total presale values for the combined 121,193 combined projects at Bt512.17 billion, up 18 per cent from the year 2017. That Bt512.17 billion included Bt293.72 billion from condominium projects, up 19 per cent from 2017 and spread over 70,066 units. Next was Bt122.58 billion from single detached houses, up 22 per cent from 2017, spread over 18,601 units. The remaining Bt87.57 billion from townhouses, up 13 per cent from 2017, was for a combined 30,914 units.

“Most of condominium projects sold last year included sales of up to 20 per cent to Chinese investors, which includes both the individual investors, and the brokers and agencies who bought more condominium units than they could sell to individual investors on the China mainland,” he said.

Following high recorded presales in 2018, some homebuyers have been rushing to transfer their residential purchase before a new measure by the Bank of Thailand kicks in on April 1, 2019. The BOT measure increases the required down-payments by reducing loan values from the current allowable 90 per cent to new limits of 80 per cent or 70 per cent for customers who buy second and third homes.

According to a survey by the Real Estate Information Centre of Government Housing Bank, in the fourth quarter of the year 2018, property transfers worth Bt339 billion were recorded for 92,500 units nationwide. This is the highest recorded in the past 12 quarters. The bump reflects the rush by homebuyers and property developers to finish transfers before the BOT measure begins.

The centre also forecasts that the property market will slow down after the Bank of Thailand measure begins, with 307,000 units transferred with a value of about Bt747 billion.

Meanwhile, Terdsak Taweethiratham, vice-president at Asia Plus Securities, is warning that both listed and non-listed property firms should be concerned about both their backlog and inventory as the country’s economy, and the property market, are due to slow down in this year compared with last year.

He added that a high backlog is normally better for property firms when they have product being sold on-hand and to be delivered to customers when the project is completed.

However, at this time of slow economic growth and the impending BOT restriction on mortgage loans, some customers may be not be able to complete the transfer when the construction is completed. This would impact the financial results of property firms, said Terdsak.

Meanwhile, both listed and non-listed property firms have high inventory worth above Bt520 billion as of 2018 year-end.

The Asia Plus Securities’ research found 12 listed property firms with inventory worth a combined Bt520 billion, with 10 per cent of the Bt520 billion tied to construction already completed and the remainder for projects to be completed in this year and the next.

All of the inventory will take time to sell out – between 18 months and as long as two years, the research found, and this will impact directly on property firms as they shoulder the costs until the payments are made.

“We see more property firms also planning to launch new residential projects, while they also carry more inventory. That is both an opportunity for sales, also a burden if they cannot sell,” Terdsak warns.

LGT opens Bangkok office

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LGT opens Bangkok office

Corporate March 06, 2019 17:10

By The Nation

LGT has opened its Bangkok office, LGT Securities Thailand Limited, in the Pathum Wan District. It said the office will provide investment and wealth management services to the bank’s clients across Thailand, complementing LGT’s private banking operations in Hong Kong and Singapore.

The ceremony was attended by LGT’s chairman, HSH Prince Philipp von und zu Liechtenstein, and board member, HSH Prince Hubertus Alois von und zu Liechtenstein, as well as LGT Private Banking Asia’s CEO, Dr Henri Leimer. They were accompanied by Karn Karuhadej, managing director of Asia LGT Bank, and Ekkapob Makeguljai, CEO of LGT Thailand, who will head up the office.

Myanmar telcos take advantage of role on international stage

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Myanmar telcos take advantage of role on international stage

Corporate March 06, 2019 14:55

By KHINE KYAW
THE NATION
BARCELONA, SPAIN

ALL FOUR TELECOM operators in Myanmar managed to capitalise on their participation at the recent Mobile World Congress2019 in Barcelona last week, said an official and senior executive of the telcos.

Soe Thein, the permanent secretary at the Ministry of Communica-tions and Information Technology who led the Myanmar delegation to MWC19, said all the operators gave impressive demonstrations at the event when he visited the booths of Telenor, Ooredoo and Mytel.

“In Myanmar, the network security system plays a very important role. The devices manufactured by Viettel [which takes the majority of Mytel’s shares] made the biggest impression on me,” he said.

He said the Ministry’s preparations are well underway for Myanmar’s future embrace of 5G, and will continue to support all operators.

“Currently, we are in the process of developing the environment and the legal basis to get ready for the upcoming 5G technology wave,” he said.

The official said the deployment of 5G networks by Myanmar telcos would emerge over the next few years, as all operators vied for the leadership position in 5G technology.

Vikram Sinha, board member of Ooredoo Myanmar, made a presentation on the telco’s commitment to support the nation’s digital transformation journey. “We showcased what we have done at Ooredoo Myanmar, to put Myanmar in the global digital arena on par with developed countries,” he said.

“Our team is geared up to provide more innovative digitalised services and products, combined with the best customer experiences to continue leading as a digital enabler.”

Serving more than 10 million SIM subscribers, Ooredoo Myanmar now covers 92 per cent of Myanmar’s population with its network. Driven by digitalisation and customer centricity, the firm launched many digital-based products and services last year and achieved many milestones in its digital journey, said Sinha.

“Everyone thinks of Myanmar as a Third World country, and so now is the best time for us to showcase Myanmar on track for transformation to a digital country,” he said.

Sharad Mehrotra, chief executive of Telenor Myanmar, took part in the congress along with its chief technology officer, Jai Prakash.

“We understand that MWC is an important arena to engage and collaborate with partners, businesses and authorities from markets in which Telenor operates, as well as those outside our footprint,” said Mehrotra.

He said the Myanmar telco also joined several representatives from Norway’s Telenor Group parent and its business units around the world to participate in the event. Serving more than 18 million customers with 8,300 sites and over 100,000 points-of-sale nationwide, Telenor Myanmar recently introduced a low-cost data-roaming package for its users visiting Thailand.

Zaw Min Oo, chief external relations officer at Mytel, said the operator launched the latest solutions and products in four core areas at MWC19 – smart telco, smart cities, network security and smart marine communication.

Having achieved more than 5 million subscribers after only seven months in operation, Mytel plans to double that to 10 million subscribers in Myanmar by year-end, he said.

DKSH becomes Thai market leader for scientific instrumentation

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DKSH becomes Thai market leader for scientific instrumentation

Corporate March 06, 2019 14:51

By The Nation

DKSH has signed an agreement to acquire the highly profitable and growing distributor SPC in Thailand. With this move, DKSH has further consolidated the market and its Business Unit Technology becomes the largest player for scientific instrumentation in Thailand.

The Business Line Scientific Instrumentation offers laboratory equipment and sector-specific services in industries such as pharma and cosmetics, as well as oil and gas. This growing market segment is attractive for DKSH as local manufacturers are increasingly facing higher quality requirements driven by the growing inner Asian trade. DKSH, with headquarters in Switzerland, helps these clients with tailored analysis instruments on-site or through services in DKSH’s own labs.

SPC was established in 1976 in Thailand and focuses on sales, marketing, application engineering and after-sales services for scientific instrumentation. The company works with more than 140 international clients and has a large customer portfolio in both the public and private sector.

In addition to the distribution of products such as general lab equipment and analytical instruments, SPC provides consumables and calibration services for scientific research and biotechnology for petrochemical, pharmaceutical, chemical, food and beverage and other industries.

SPC generates sales of around 50 million Swiss francs (Bt1.58 billion) and is highly profitable. The acquisition will be immediately earnings accretive for DKSH. SPC’s 430 specialists and management team will join DKSH.

Hanno Elbraechter, head of business unit technology at DKSH, said, “We are proud to acquire the leading player in scientific instrumentation. Their business lines are complementary to DKSH’s existing activities and perfectly fit into our business model for technology in Thailand. Our clients and customers will benefit greatly from a bigger portfolio, better market coverage and more value-added services. DKSH will become the market leader in analytical instrumentation in Thailand and accelerate sustainable profitable growth.”

Nestle launches no-added-sugar malt drink, citing govt health policy

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Victor Seah, left, chairman and CEO of Nestle Indochina joins Chaiyong Sakulborrirug, right, business executive officer for Dairy
Victor Seah, left, chairman and CEO of Nestle Indochina joins Chaiyong Sakulborrirug, right, business executive officer for Dairy

Nestle launches no-added-sugar malt drink, citing govt health policy

Breaking News March 06, 2019 14:19

By The Nation

Saying they were responding to the government’s public health policy of encouraging Thais to consume an appropriate amount of sugar, Nestle on Wednesday said it is launching a Bt200 million campaign here to promote its new “MILO UHT no sucrose” chocolate malt ready-to-drink product.

The product contains no added sugar but delivers energy from milk and malt, senior executives, Victor Seah from Nestle Indochina and Chaiyong Sakulborrirug from Nestle (Thai) Ltd, told a press conference.

The product’s marketing concept, “No Sucrose, yet tasty and nutritious energy from milk and malt”, aims to attract mums seeking alternative healthier products for their children.

It’s a pioneering product that reflects the government’s public health policy of encouraging Thai people to consume an appropriate amount of sugar, the company says.

New MILO No Sucrose highlights the concept of “No Sucrose, yet tasty and nutritious energy from milk and malt” to attract modern moms who are looking for alternative healthier products for their children.

“As of today, Nestle has 48 SKUs with the Thai Healthier Choice Logo, and the company will continue to work with relevant authorities and stakeholders to do our part to support efforts to make Thailand a healthier nation,” Seah told the news conference announcing the product.

“Although the amount of sugar in our products has always met strict World Health Organisation guidelines, we understand the importance of sugar reduction. This is why we take a proactive approach to help individuals and families reduce their added-sugar intake through educational initiatives and by offering new choices to consumers.”

Minor makes food delivery even easier

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Paul Kenny, chief executive officer of Minor Food Group
Paul Kenny, chief executive officer of Minor Food Group

Minor makes food delivery even easier

Breaking News March 06, 2019 12:46

By The Nation

The Minor Food Group has unveiled an app called 1112Delivery, expanding its delivery service to include the Pizza Company, the Coffee Club, Thai Express, Swensen’s, Sizzler, Dairy Queen and Burger King.

Operated by a 3,000-strong professional in-house delivery team, the company aims to increase delivery sales by at least 50 per cent by year-end and become Thailand’s preferred delivery brand.

“Minor Food is bringing a new level of everyday convenience to our customers through the 1112Delivery service,” said chief executive officer Paul Kenny.

“Customers can place orders via the application, website or call centre and our courier will deliver the food from our outlets directly to customers. We believe in providing customers with a highly convenient experience and 1112 Delivery allows them to order their favourite foods with only a few clicks.”

The application went into service on February 14, mainly in Greater Bangkok, and will expand by mid-year to Phuket, Chiang Mai, Pattaya and Nakhon Ratchasima and to people living near Minor’s 1,600 restaurants nationwide.

“In the 30 years since the company started delivery service, we have learned to understand our customers’ needs and challenges,” Kenny said. “We strive to exceed their expectations by not only providing better services and convenience through our multi-platform sales channels but also by expanding more outlets to cover as many locations possible.

“In 2018 total sales amounted to Bt44 billion from 2,270 restaurants in 27 countries and we are expecting average growth of 10 per cent in 2019 from new outlets, increasing customers and expanding delivery.”

An introductory promotion for 1112Delivery is “Buy 1 Get 1 Free” across all seven brands.

Apollo Thailand marks 50th year by joining effort to save seas

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Apollo Thailand marks 50th year by joining effort to save seas

Corporate March 06, 2019 12:11

By The Nation

Apollo (Thailand) Co Ltd, a manufacturer and distributor of Idemitsu- and Daphne-brand lubricant oils, which is celebrating its 50th anniversary, recently signed an agreement on a Sustainable Ocean Ambassador (SOA) partnership to save reefs and marine life.

“Throughout our 50 years in Thailand as a representative of Idemitsu Kosan Co Ltd, we’ve produced over 70 million litres of lubricant oil per year at our world-class factory complex of 48,000 square metres in Chonburi,” said president Yuichi Matsuyama.

“The company has grown continuously and succeeded in becoming a leader in the industry. The key strategy to reinforce our strength and competitive advantage is cutting-edge technology. We pay great attention to research and development in order to deliver excellent products which cater to all needs of the customers.

“Today, we look forward to the future and plan for the next 50 years,” he said. “The world is changing rapidly and is affected by environmental issues, which we see as a challenge. We aim to always be ready to provide the best services in the industry. We have a very strong industrial plan to ensure a strong and firm growth, while we focus on sustainability and care for the environment in all production stages.”

Chakris Wahawisan, also president of Apollo (Thailand), said the company wanted to be “part of a better society” and was committed to social and environmental responsibility.

“We have made progress in many aspects in this regard, including improving air quality, ending the use of chlorine and chlorofluorocarbon to help fight the greenhouse effect, developing zinc-free lubricants and biodegradable products, and increasing product life for longer use. We have also utilized clean energy by installing solar panels and implementing heat recovery via a steam system, which provides energy for our production.

“This year, we are implementing the ‘zero waste’ policy, specifically buying back used oil and turning it into a value-added product, which in turn creates a circular economy for the industry.”

Apollo’s is now engageed with SOA, a programme under the Agricultural and Food Marketing Association for Asia and the Pacific that is also part of the Plant Genetic Conservation Project under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn.

Last year more than 120 artificial reef structures were laid in efforts to rehabilitate the sea around Samae San Island in Chonburi. The objects used for the reefs were designed in shapes and sizes suitable for the target location and were intended to help create feeding and breeding spots for marine life.

The project has seen positive results, with increasing numbers of marine creatures, including sea turtles, observed in the area.

“We focus on innovation, which is our strength, to offer high-quality products,” said senior marketing manager Pawat Kalpravidh. “This is a long-term strategy that has resulted in growth for the company.

“This year, the lubricant oil industry is in a recovery period and is ready to see better growth, as various infrastructure mega-projects of the government are expected to stimulate the economy as well as investments in the private sector.”

The company’s main strategy for 2019-2024 focuses on sustainable growth for its two brands.

The automotive lubricant Idemitsu is a successful business that grew continuously in the past five years and has gained the trust of consumers.

Daphne focuses on industrial oils. The company targets becoming the No 1 industrial lubricant oil distributor by 2024.

The company looks to tap into new customer groups and aims to increase its market share in the shipping industry by 20 per cent by developing new products to cater to customers in this sector. In addition, it targets OEM producers with production in Thailand.

Bangkok Airways to expand CLMV routes this year

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Puttipong Prasarttong-Osoth, president of Bangkok Airways Plc.
Puttipong Prasarttong-Osoth, president of Bangkok Airways Plc.

Bangkok Airways to expand CLMV routes this year

Corporate March 06, 2019 01:00

By PHUWIT LIMVIPHUWAT
THE NATION

Bangkok Airways has its eyes firmly set on the CLMV (Cambodia, Laos, Myanmar and Vietnam) market in 2019, as it invests Bt1.815 billion in the purchase of two additional aircraft.

“Regarding our route expansion plan for 2019, we will continue to focus on expanding our network to cover the most important destinations throughout the CLMV region in order to support our passengers and our code-share partners,” Puttipong Prasarttong-Osoth, president of Bangkok Airways Plc, yesterday told a press conference.

The plan builds on successes from last year.

“In 2018, we had up to 30 flights per day from airports in Thailand to CLMV countries,” said Varong Israsena na Ayudhya, vice president of the Bangkok Airways sales department.

The airline plans to strengthen its presence at Chiang Mai Airport as a key transportation hub, and will add two new routes this year: Chiang Mai-Krabi and Chiang Mai-Luang Prabang. They will start running from March 31 and April 2 respectively, Puttipong said.

There will be three flights per week on the Chiang Mai-Krabi route starting March 31, with the flight frequency increasing to one flight daily from May 1. Meanwhile, there will be three flights per week on the Chiang Mai-Luang Prabang (Laos) route, according to the firm’s president.

This year, Bangkok Airways will also increase its flight frequency to popular destinations from Bangkok (Suvarnabhumi Airport), starting with the Bangkok-Danang (Vietnam) route, which will increase from seven flights per week to 14 flights starting March 1. As well, the Krabi-Bangkok route will see flights increased from 21 per week to 28 flights, starting from March 31, he added.

The Chiang Mai-Krabi flight will be one way, while the remainder of routes will offer two-way trips.

“Moreover, we will increase the number of our code-share partners. To date, Bangkok Airways is in partnership with 27 airlines around the world, including our latest partner, Philippines Airlines. In 2019, we expect to sign more agreements with two to three more carriers,” Puttipong said.

Apart from expanding flight routes, Bangkok Airways also plans to invest in new aircraft, airport extensions and IT system improvements.

“This year, the company has a total budget of Bt1.815 billion to purchase two ATR72-600 aircraft and aircraft spare parts,” Puttipong said.

The airline will also be adding an additional 20 aircraft to its roster over the next 10 years, he said, not revealing the investment budget needed.

“Newer aircraft have better technology that consumes less oil, lowering our costs in the long-run,” he told reporters.

“We will also renovate the Sukhothai and Trat airports as well as expand their runways, investing Bt958 million and Bt334 million, respectively,” he said, adding that the expansion and renovation are expected to be completed by 2020.

The airline also has IT projects, involving the improvement of passenger service systems and organisation development systems, with an investment budget of Bt193 million, Puttipong added.

In 2018, the company’s total revenue stood at Bt28.746 billion, with net profit at Bt249.26 million, down from last year’s net profit of Bt787.91 million, according from the Stock Exchange of Thailand.

Marketing president Prote Setsuwan said the airline’s strategy of targeting high potential markets in the CLMV region and launching various marketing campaigns through digital outlets, would likely reverse the negative trend seen last year, with positive results expected to show in the fourth quarter of this year.

In 2019, Bangkok Airways aims to increase its passenger numbers by 3 per cent, and revenue from passenger bookings by 3.5 per cent, said Puttipong.

“Passenger bookings make up 74 per cent of total revenue, with other revenue sources coming from the company’s other ventures such as the airport ground services and the catering business,” he said

STREET FOODS

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STREET FOODS

Corporate March 06, 2019 01:00

By The Nation

GSB to extend Bt5 bn in loans to operators

The Government Savings Bank (GSB) aims to provide Bt5 billion in loans to about 50,000 street-food operators this year, the bank’s president and chief executive officer, Chatchai Phayuhanaveechai, said yesterday.

The easy access to credit will help street-food operators improve their business and reduce non-performing loans in the segment, he said.

According to the bank’s survey, the market value of street foods in the country is worth about Bt40 billion a year.