Some of the common body areas that women are most affected by are the tummy, hips, thighs and the upper arms. These women seek non-invasive treatments that can correct the stubborn fat in problem areas.

Not an entirely new technology, CoolSculpting, the fat-freezing procedure formally called cryolipolysis, has gained attention in recent years. Why is it so popular? Because it’s well tolerated with only mild discomfort during the procedure, no recovery time, and the result –less bulging of the treated area – is noticeable within three to four months.

Not content with resting on its laurels, CoolSculpting Technology recently developed a larger applicator for treating bigger areas such as the tummy. That’s good news as it means that patients can now ditch stubborn body fat faster.

CoolSculptingis a non-invasive fat reduction treatment which utilises cryolipolysis or fat freezing technology. It was approved by the United States Food and Drug Administration (FDA) in 2012 and clinical trials showed an average of 20 to 25 per cent reduction of fat cells in the treatment area. Most patients start to notice the effects a few days after the procedure, but it often takes up to four months for the full results to show.

The procedure involves utilising vacuum-pressure applicators that draw skin and adipose tissue into an applicator cup. The applicator cup then uses cooling technology to freeze only the fat cells. The dead fat cells are then passed out naturally by the body, resulting in a more sculpted and contoured body. The treatment time for the procedure with the old applicator is 60 minutes whereas treatment time with the up–to–date applicator is 35–45 minutes, shortening the treatment time significantly. A shorter time allows for less discomfort and less risk of bruising following treatment. The number of treatments is dependent on the area and patient: the flanks typically require one treatment, whilst tummy and thighs often require two or more. Treatments should be spaced about one month apart to allow sufficient recovery time between procedures.

Losing fat fast is no longer a dream: just think, your fat can be zapped away during your lunch break!

THANISORN THAMLIKITKUL MD |is a member of the American Society of Cosmetic Dermatology and Aesthetic Surgery and certified in dermatological laser surgery. Send your questions for her to info@romrawin.com

The launch, with “Rebel Girls” as its concept, drew a posse of celebrities to Benedict Studio, including Nataporn Temeerak, Chermarn Bunyasak, Pattarasaya Kruesuwan, Wiritipa Pakdeeprasong, Violet Wautier, Ploy Horwang and Not Panayanggoon.

Mee looks set to build on the success of last year’s “Love Story” line with another appealing collection featuring meticulous cutting and her signature embroidery. The clothes lend themselves readily to mixing and matching.

The marbletone venue was decorated in an elegant and minimalist style with chairs lining both sides of the room, draped with Tshirts in the same neon colours of the collection.

Mee gathered inspiration from French and British postcards of the late ’60s to mid’70s. It was a time when women did far more than dress up for afternoon tea as their forebears had done. They played sports and did so competitively too. These were the “rebel girls” of the 20th century.

The vintagestyle details in the clothing are a new venture for Landmee. Dresses and sportswear (tennis apparel, swimsuits and racing overalls) with distinctively retro looks meet streetwear that also hints at musical memories from the ’70s and ’90s.

Among the more remarkable pieces are a highslit jumpsuit dress and short jumpsuits, carried over from previous collections but noticeably dissimilar.

The emphasised neon violet, pink, blue, yellow and green gives the clothes a fun and lively yet relaxing sweetness. Made with sportswear fabric that lends itself well to clever cutting, they’re designed for active use, too.

“I used neon colours to make dressing up more fun,” Natedao said. “I used sportswear fabrics and parts of sport shirts at the collars and wristbands to create new designs for dresses. You don’t have to use only chiffon fabric or some other floating, light fabric. We can use sportswear material to mix and match in dressmaking.”

Landmee has a store on the second floor of Siam Square One.

Kihachiro Onitsuka started the brand back in 1949 based on the idea that sport had the power to transform lives. He wasn’t wrong and the brand’s rich heritage and top Japanese craftsmanship have continued to lift athletic wear on to the fashion and lifestyle scene.

Onitsuka Tiger’s 2018 collection global campaign kicked off with the debut of the Mexico 66 SD. While it retains some of the elements of the classic Mexico 66 in terms of thin sole, stripes, and iconic heel flap, the new model uses a new last for a slimmer, more modern silhouette. The sole in particular has been improved for better performance by combining multiple materials. The toe and heel portions are made of cushioning material fuzeGEL, developed by the ASICS Institute of Sport Science, with a precise placement of the gel along the midsole to improve cushioning and resilience. Cushioning and fit are also better, with the addition of OrthoLite that offers excellent resilience in the insole.

With a retail space of 237 square meters, the pride of new store is the exclusive Nippon Made collection. The basic components of the shoes are first assembled, after which the leather making up the upper is washed and processed in hot water. The footwear is then carefully squeezed and dried, leaving the shoes with a wrinkly, vintage look when dry. Every step is skilfully executed by hand and no two pairs of shoes are alike.

The artisanship of the Japanese brand extends to the store interior that is accented by Sumi mortar, a distinctly unique material that has the texture of wood, amplifying the store’s intricate yet edgy look. A complex eight-step process goes into the formulation, which uses ingredients such as Asagi Tsuchi, a special type of Japanese soil used to prevent cracking, and Sumi paint (water, Sumi ink and acrylic emulsion).

Clothing brand OVS has opened its first store at Megabangna, kicking off an “Italian Style” fast-fashion campaign.

Boasting high quality, authentic Italian style and affordable prices, OVS has been dressing Italian men, women and children for nearly 50 years. Today it has more than 1,300 stores around the world.

On hand for the recent grand opening were celebrities such as Prin “Mark” Suparat, Kimberley Anne Woltemas, Pakorn “Boy” Chatborirak, and May Fuangarom and her daughter Mayu.

Meanwhile Jongkol Palarit and Sombatsara “Tue” Tirasaroch shared tips on creating chic Italian looks.

The party continued with music by Note “DJ Notep X 0809” Panayanggool and Jirayu “Kao” La-ongmanee.

General manager Nisakorn Masunthasuwan said Italians are skilled at mixing and matching clothes.

“We have a vast variety of choices from a highly experienced team of fashion directors, designers and product managers, as well as collaborations with guest designers and design students from top schools around the world,” she said.

“The aim is to keep track of fashion trends and buyers’ interests and ensure a constant renewal in the product range.”

One in two Italian children wear clothes from OVS Kids, which targets youngsters up to 14 years old.

“Our commitment is eco-friendly, with textile growers enhancing our reputation in organic cotton,” Nisakorn said, “so children’s clothes are one of our strengths in terms of brand recognition and design. We also have licences to use many popular cartoon characters.”

This spring and summer, the key look is casual, cool and colourful in shirts, T-shirts, jeans and jackets. Sombatsara suggested going for “neat and clean”.

The OVS store is designed for convenience and pleasure, mimicking the flagship store in Milan designed by Vincenzo De Cotiis, who also designed Excelsior Milano.

The brand is also sold at Phuket Jungceylon and Terminal 2 at Don Mueang International Airport.

A hot ticket item among Hollywood superstars – and inscribed on the list of intangible cultural heritage by Unesco since 2012, the Ecuadorian Panama hat now has a presence in Bangkok with the recent opening of Ecua-Andino at Central Chidlom.

Alejandro Lecaro, chief executive and co-founder with Edgar Sanchez, brought along his daughter Alejandra to the launch and spoke about the wonders of this hand-woven natural fibre hat from Central America that has long covered many renowned heads. In 1906, Theodore Roosevelt, wore the Ecuadorian hat while visiting the construction site of the Panama Canal. His picture was displayed all around the world and made his headgear so famous that it became known as the “Panama hat”.

Since then, the hats have become headgear for several leaders including former UK Prime Minister Winston Churchill, and a must-have fashion item among superstars and celebrities like Paul Newman, Sean Connery, Ines de la Fressange, Katy Perry, Monica Bellucci, Jessica Alba, Kourtney Kardashian and Heidi Klum.

“For the past 35 years, Ecua-Andino hats have been among the most popular. Our hats are known and much loved in Europe, America and Asia. My partner and I were classmates and now our daughters have started to get involved. They benefit from a combination of European education and their Latin roots. We believe this is priceless for the future of the brand.

We have also travelled a lot so as to catch up with the unique fashion sensibility and worldwide trends and learn what our international clients want. This is the main secret of Ecua-Andino. We want everyone to feel that a Panama hat is a must-have item for men and women,” he says.

The headgear is made from hand-woven natural fibres of the carludovica palmata or toquilla trees found in Central America. The fibres are soft but durable, and when woven into a hat, give it its beautiful detail. Thanks to the craftsmanship, the first shop in the centre of Guayaquil became very successful among travellers and today the hats are produced by more than 3,500 artisans in five provinces. Some 200,000 hats are exported every year.

“We handle every process. We have our own farm and take care of the harvest of the raw materials, as well as the cooking process of the fibres, then the weaving techniques. That is how the brand can control the quality of such a unique style.”

Ecuadorian craftsmen use the finest young shoot of natural straw from the toquilla palm to elaborate each hat.

The stalks are split using a special tool with a metal needle then tied into bundles (known as “cogollos”) before being boiled for about 20 minutes, with each batch stirred during the whole process. Once the cogollos are cooked, the artisans take them out of the cauldron and hang them on strings to dry in the sun. The finest fibres are then selected for the hats.

The weaving of the hat begins with two straws making a circular “button” at the centre of the crown. It can take one week to six months to make a hat depending on its quality and the thinness of the straw. Interestingly, only in the first hours of the day and the late afternoon is the combination of light and freshness right for sewing the hat.

Once the weaving is completed, the craftsmen tie the end of the brim and gently hammer the hat to get the weave even and then press it with an iron from crown to brim to avoid the brim falling apart.

Ecua-Andino has managed to combine South American identity with European vision of fashion. There are various styles and collections for customers to choose from, available in two main categories – natural fibres and natural wool.

Apart from the Sunshine Classic, Brush Boater, and For Hatters collection, new styles and colours have been introduced to Thailand including the Sunshine Dumont, an ode to the sun.

“Each year we develop two collections that are presented in Paris,” Lecaro says.

The transformed “Men & Unisex” zones on the were unveiled this month with a showcase of the latest collections from more than 300 leading fashion brands.

Celebrities Sukollawat “Weir” Kanarot, Darvid “Tae” Kreepolreuk, Tanapol “Tee” Jarujittranon and Itthipat “Got” Thanit joined models on the catwalk for the stylish fashion show “Men on the Move”, which ended with a mini concert by Apiwat “Stamp” Eurthavornsuk. Spotted in the crowd were Jarudech Boonyasit, Suriyon Sriorathaikul, Nutthapong Piboonthanakiat, Niti Ekpathomsak, Kunakom Polpanich, Ratt Maneeratana, and Norraphat Vilaiphan.

The celebrity-packed event got off to a great start with live music by indie singer Twopee. DJ Tob manned the decks for the funky soundtrack to the fashion show, which mixed and matches separates from well-known fashion brands.

Store president Natira “Oad” Boonsiri said: “To meet all the demands of new generation lifestyles, Zen Department Store spent more than Bt200 million on emphasising our leadership by revamping the zones on fifth and fourth floors. Our latest project creates vivacious and colourful feelings for every customer and is the perfect destination for shopping and daily activities of cool urbanites.”

Celebrity Jarudech “Ford” Boonyasit was enthusiastic about the revamp, telling the press that he occasionally goes shopping with his mother. “Zen’s new zones really respond to my needs because I shop more comfortably with my mother. I prefer unfussy clothes and accessorise with cool items to jazz up my look and Zen has everything I need.”

The Unisex zone on the fourth floor boasts a Sports Fashion Zone, a Unisex Fashion Zone divided into Cutting-Edge Street, Sneaker and Activewear and Designer Denims, while the Men’s Zone on the fifth floor is home to Topman, a Smart & Contemporary Business Zone, Bags & Men’s Accessories Zone, Watch Zone, Men’s Furnishings Zone, Alto Coffee Roasters, and Barbersmith, a barbershop by Baberford.

BJ Jeans (Thailand) recently invited famous mums to view its wide selection of BJ Junior jeans for youngsters and shared tips and tricks on choosing the perfect outfits for different activities.

Kallayanee Kamolvisit, the boss at BJ Jeans and creator of the BJ Junior Collection, was on hand at the event at the Funarium on Sukhumvit Soi 26 with her husband, Pornthep Kamolvisit, and their son Valentine and two daughters.

“At BJ Jeans we have experts in quality jeans fabrics with skills matching international standards,” Kallayanee said. “Four years ago, when we saw that parents were starting to pay more and more attention to children’s styles, we saw an opportunity to create our children’s line, BJ Junior.

“Apart from our expertise in jeans designs, we also focus on the fabric quality, which affects the texture of clothes. The fabric goes directly on our children’s sensitive skin, so our tops are mainly made from 100 per cent cotton, while spandex blends are used in the bottom parts for extra flexibility and safety.”

Nisakorn Sihanatkathakul, there with her four-year-old son Marvin, said she has “more freedom” in choosing because she has a son rather than a daughter.

“Although boys are very active, so the clothes have to be durable, and jeans are always the go-to item for both mums and kids. They have the much-needed flexibility and it’s really cute when we wear matching jeans.

“Now that Marvin is four, he has his own opinions about clothes, but I’m always there to help with the styling. The straight cut is his favourite style because he says it’s cool.”

Pornthip Collins said her son Harper isn’t particularly active, preferring to read and do art, especially painting.

“His style is cool, and I think jeans are very cute and suitable for his age. But us mothers worry about the texture, so we try to select ones with spandex stretch that won’t irritate the skin.”

Panchalita Chantrakul said she and her daughter Pitaa have a lot of fun dressing up because they have similar styles.

“She always picks shoes to match the colour of my clothes! I also want the best for her. She’s a girlie girl, but likes smarter, cooler styles and she always wants to wear jeans when I do. I have to pick ones with good quality and texture that’s smooth to her skin. There are so many to choose from today with lovely designs suitable for her age too.”

Keep up to date on trends at leading department stores and the “BJ.JEANS.THAILAND” page on Facebook.

And over time, failing to protect our skin from UV rays is bad news for the complexion.

Most people already know that UVA rays cause wrinkles and hyperpigmentation in the form of freckles and melasma, while UVB rays cause sunburn.

It’s important therefore to protect your skin from the sun’s harmful rays. Other than staying out of the sun, sunscreen keeps the skin safe from damaging sunlight.

Here are few tips for keeping your skin healthy all summer and beyond.

Firstly, choose a sunscreen with the words “broad–spectrum” on the label which indicates that it will be effective against both UVA and UVB rays. Or choose a sunscreen with a sun protector factor (SPF) of 15 to higher than 30, which is a measure of sunscreen’s ability to block UVB. It should also have a “protection grade” (PA), which is a Japanese measurement of sun protection against UVA, from PA+ to PA+++. Always remember you need a different SPF and a different PA for different activities.

If you plan to stay indoors, I recommend using an SPF of 15 while for all extended outdoor activities, you should go for an SPF of 30 or higher.

Secondly, wear sunscreen the right way. Most people don’t use nearly enough sunscreen, which means they are not adequately protected from UV rays. The “fingertip unit” is the recommended amount of sunscreen to cover your face and neck.

And the American Academy of Dermatology (AAD) suggests applying sunscreen to dry skin 15 minutes before going outside, because it takes approximately 15 minutes for your skin to absorb the sunscreen and protect you.

THANISORN THAMLIKITKUL MD is a member of the American Society of Cosmetic Dermatology and Aesthetic Surgery and certified in dermatological laser surgery. |Send your questions for her to info@romrawin.com.

AT THE forefront of fashion for more than four decades, Jaspal has always aimed to bring outfits both chic and casual to the public at an affordable price. Now the Thai brand has broadened its ambitions by announcing its collaboration with legendary designer Karl Lagerfeld for a special collection that will be available from May 4 at its boutiques nationwide.

In the belief that fashion is alive, dynamic, limitless and indefinite, the brand was founded in 1947 by Jaspal Singh, an immigrant from India looking for a fresh start in life. He diligently and relentlessly worked his way up and established a solid foundation for his family in Thailand. He was among the first to import terry cloth from the US and focused on popular local brands before expanding to imported bedding. He later set up his own factory to manufacture products under the Santas brand and subsequently introduced the Jaspal, CPS Chaps, CC-Double-O, Lyn, Lyn Around, Footwork, Footwork Noir and Misty Mynx lines.

The ready-to-wear fashion apparel brand Jaspal, which was introduced in 1972 and produced in Thailand since 1980, is under the management of Visith Singhsachathet, a second-generation member of the family and Visith’s son Viseth. The brand has kept up with fashion trends and is quick to respond to changes in the global lifestyle. “Jaspal is a Thai brand but we are brave and determined enough to flag our core strategy from generation to generation and always operate in line with global standards,” Viseth says.

“Jaspal is the first and only Thai label to feature top international celebrities in each season’s commercial campaigns and we have worked with such big names as Cindy Crawford, Kate Moss, Linda Evangelista, Claudia Schiffer, Gisele Bundchen, Milla Jovovich, Mischa Barton, Selma Blair, Jessica Stam, Alexa Chung and Hugo Chakrabongse Levy.

This would have been impossible if the brand were not trust-worthy and credible. Going forward, Jaspal will continue bringing in global celebrities and is working hard to push Jaspal into a global brand position by expanding to Singapore, Philippines and Hong Kong.”

Viseth has continuously entered into collaborations for Jaspal’s special collections. The brand joined up with international fashion label brand run by Thai designer by Nuj Novakhett, which is favoured by the Hollywood elite for its 2012-13 winter collection, and invited 11 artists to come up with creative works by its “F.O.R. Jaspal Limited Edition Collaboration T-shirt” project, namely Kult Teerawut, Logan, May-T, Miss Ink, Nariss, P7, Mamafaka, Rukkit, Tawan, TRK and Yuree.

In 2015, the brand teamed up with Disney Pictures for the special “Jaspal x Starwars Collaborative Project”,.

`And now, as it celebrates its 46th anniversary, Jaspal becomes the first brand in Southeast Asia to collaborate with global designer Karl Lagerfeld. The special “Karl Lagerfeld for Jaspal” collection will feature a range of classic cuts with just enough chic for all fashionistas to mix and match to perfection.

Well-known photographer Tada Varich was charged with the photo shoot of confident ladies posing to win in the brand’s signature freeform triangle bras.

“For the past 14 years, Boudoir by Disaya has received satisfying feedback from customers because apart from our focus on variety of designs, we see that the most important part of feminine beauty is the self-confidence that shines through to the outside. With the Be Boudoir campaign, we aim to update the Boudoir girls with the Boudoir inner feeling and external attitude. We also want to see every woman feeling confident and ready to reveal her real self when wearing the Boudoir Lingerie, says Disaya Sorakraikitikul.

“I am very honoured to work with Boudoir by Disaya on this anniversary campaign. At today’s casting, all the contestants shone with their feminine charms,” Tada adds.

Update the fashion trends and witness Boudoir- style feminine beauty with “Be Boudoir” campaign today at Facebook or Instagram: Boudoir By Disaya.