The Swarovski truck travels to popular locations to help fashionable ladies explore and embrace the many facets of their personality with the new Remix collection.

The truck is decked out with Swarovski micro crystals made from 30 metres of Swarovski Crystal Fabric, an eye-catching and innovative material consisting of a carrier fabric completely covered by millions of tiny cut and round crystals.  The truck perfectly encapsulates Swarovski’s dedication to bringing fashion-forward and exciting activities to the Thai fans.

The crystallized open vehicle is equipped with styling corners so you can express your style instantly. Whether you’re a rocker at heart or femme romantic, timeless woman or ultra-glam fashionista, everyone can make their everyday sparkle with a simple click. All four looks are presented by Karlie Kloss, Swarovski’s brand ambassador, to provide inspiration to the modern woman and creating on-trend and limitless looks.

Praya Lundberg, Thailand’s Friend of Swarovski, visited the truck during the launch and confirms that Swarovski knows how to perfectly embody what it means to be a modern and multi-faceted woman. “These accessories are great ways to help women elevate their everyday look with versatile pieces. The new Swarovski Remix collection allows women to embrace their personal style in unlimited ways and shine a little bit brighter, no matter what the occasion is,” she says.

Other fringe activities travelling along with truck are styling corners, crystal tattoos, a photo booth, crystal manicures and DJ booth. Each brilliant Remix strand retails at Bt3,490 and the Remix Collection is now available in every Swarovski boutique.

JIM THOMPSON’S flagship store at Siam Paragon has reopened following a facelift that underlines the company’s ambition to become Southeast Asia’s first global luxury brand.

The sophisticated surroundings testify to its recognition of wider acceptance of what “luxury” means today, bringing Jim Thompson’s rich heritage forward to give it a resolutely contemporary style.

A major challenge for Jim Thompson is to heighten its positioning for future competitiveness and to articulate its identity in the global scene of luxury brands.

The Jim Thompson flagship store at Siam Paragon has been given a sophisticated facelift, a refined interior pooling with garden and retail space.

“To start off this endeavour, the focus of attention has been team-building, to reinforce our brand,” says group chief executive Gerald Mazzalovo.

“For instance, our design-and-development team of leading Thai and foreign designers has rationalised merchandising by introducing a seasonal logic, along with more complete men’s and women’s ready-to-wear collections and the introduction of new product lines, including leather handbags, silk and canvas handbags, neckties and scarves.”

The new concept at the Siam Paragon store will be applied to future ventures in London, Paris, Singapore, New York, Hong Kong and Shanghai, an an e-commerce site will be in operation soon.

The men’s ready-to-wear collection

Inspired by Jim Thompson House, well known for its unique meeting of architecture, refined interiors and tropical garden, the store seeks the same harmony between garden and domestic space and between exoticism and intimacy.

The physical space plays with a harmonious contrast between the atmosphere of a garden and the alcoves distributed all around the shop to accommodate the ready-to-wear and home furnishings.

The garden simulates the rich, mysterious, enveloping, noble, powerful, and fertile atmosphere of tropical nature. The iridescent, deep-green silk curtains transcend space. Green has been allied with brown and black to create the natural colours of Jim Thompson.

From the garden, where the products are presented as a concert of colours thanks to the richness of the silk and the prints, one can explore the alcoves and their domestic atmosphere, which has been created with precious refined notes and decorative details borrowed from Thai culture.

Dialogues such as those between West and East, culture and nature, domesticity and wildness, the past and present and darkness and colours are omnipresent in the creative process, because they come directly from its identity and continuously accompany its history.

Home furnishing abound

“These dialectics determine the physical environment of the brand and the design of the products,” |says creative director Jean-Christophe Vilain. “We must add the substance to it, because Jim Thompson is really a brand of |substance, obviously thanks to silk, and also thanks to the strong presence of tropical nature in the creative sourcing.

“Culture – the wealth and diversity of Southeast Asian cultures, an inexhaustible source of inspiration – and substance, give the brand its natural dimension, its legitimate vocation to be a true luxury brand and to radiate within and outside of Thailand.

The women’s ready-to-wear collection

“It’s a long story, which constitutes the guiding thread in the permanent elaboration of the style and the quest for continuity. It is silk, combined with the richness of patterns and colours, which constantly interrogates and characterises the design of products and their vitality.”

In addition to home furnishings, Jim Thompson aims to play a key role in the food-and-beverage trade by opening a luxurious Thai-food restaurant in downtown Bangkok in the first quarter of next year.

PAST MEETS THE PRESENT

The Jim Thompson flagship store at Siam Paragon is open daily from 10am to 9pm.

Call (02) 129 4450 or visit http://www.JimThompson.com or the “JimThompsonThailand”

Facebook page.

Organised by the Department of Industrial Promotion, Ministry of Industry and Siam Paragon, the project aims to support and promote the potential of the Thai fashion industry and foster the sustainable growth of both Thai and foreign fashion businesses.

Jirawat, 25, has made the cross-stitch his signature, using it to create elaborate designs while also introducing new techniques and materials for perfect mixing and matching. For the Spring/Summer 2018 collection, Jirawat has drawn inspiration from the clashes of concepts in the art of Chad Wys, a contemporary artist who brings together a sense of delirium and disorder. His work juxtaposes classical art history with digital ideologies and technology, creating an overlap of past and present, a chaotic conflict that looks perfect.

Techniques include lace embroidery, cross-stitch and machine embroidery and vivid colours are mixed in a fun way, reflecting the artistic practice of Wys.

Titat followed his fashion dream by studying design at the Raffles International Design School while doing his bachelor’s degree at the Faculty of Communication Arts, Chulalongkorn University, before working for another degree in menswear at the London College of Fashion. He has interned with and worked for James Long, a wellknown menswear brand that regularly shows at London Fashion Week Men.

His “Rite” collection has been inspired by the cultural roots of Asian people – their livelihoods, clothing, religions and rituals. The quest for a simple, peaceful life and religious practice, such as Buddhist meditation, has been interpreted on the fabrics and through the use of colours including grey, dark blue, olive, black and white. Each design has been inspired by different sources, such as clothing for farmers, monks and fishermen.

Thakorn founded his brand Takara Wong in 2015 with the design concept “trial and error”. His collection has been inspired by his favourite sci-fi movies and the portrayal of humans in the future. The collection comes in different designs but stays true to the brand’s identity. The clothes offer fun gimmicks, such as clear plastic pockets into which are stuffed objects from an outdated society such as a newspaper, an old cell phone and a pager; and sarcastic quotes such as “I am FutuResistance,” which mirrors the popular quote “No Future” of the British punk movement of the 80s.

The materials used convey a futuristic world, such as plastic, patent, PVC, nylon, cotton denim and waterproof fabrics. They are mixed with natural fibres such as cotton to communicate a feeling of nostalgia and a simple life. Among the techniques implemented are rubber printing, transfer printing, plastic deconstruction, double stitching and pairing of complementary colours. The colour scheme in this collection resonates with technological advances, perfectly contrasted with shades from nature.

Siam Paragon’s Chanisa Kaewruen noted that every designer chosen to participate in the project gains theoretical and practical knowledge from highly qualified and experienced professionals in the Thai fashion industry. At the same time, each of them joins workshops and coaching sessions by the iconic designers from the Bangkok Fashion Society (BFS).

Find out more about the projects and see the winning designs at http://www.ThaiTouchProject.com.

Gucci’s Alessandro Michele last week unveiled a loud and proud ode to the 1980s on the opening day of the Milan Fashion Week, with big bangs, square suits and enough sequins to drown a disco.

Michele burrowed further into his love for the bookish chic that has led the once-flagging house to enjoy white-hot success since he took creative control in 2015.

Gucci’s spring-summer 2018 collection had plenty of large round glasses, satin and even a striped and shiny tracksuit.

The idea guiding the show, according to Michele, was a refusal “to turn the page and stubbornly dwelling on a narration that consolidates on the beauty of the show”.

That meant a runway best described as Atlantis on a foggy night, set among massive sculptures of some of humanity’s greatest symbols including a smiling Buddha and Thoth, ancient Egypt’s long-beaked god of magic and wisdom.

The clothes were confident in their embrace of the past, including a satin outfit trimmed in sequin stars that looked like something out of David Bowie’s wardrobe.

There was also a brown three-piece suit that you could almost imagine in a faded Kodachrome photo – except that the model wearing it had slick white shades and hands encrusted in rings.

The show was Gucci’s first since Kering announced a pledge earlier this month to ban ultra-thin models from its brands’ advertising and runways. Judging by appearances, it seems to have kept its word.

VERSACE

Donatella Versace authored the defining moment of Milan Fashion Week on Friday with a blockbuster show honouring her late brother Gianni. It closed with a surprise supermodel reunion that brought the cheering crowd to its feet.

Security guards had to brush back the audience when it rushed the catwalk once a white curtain at the head of the room peeled back at the show’s close to reveal the guests of honour.

Out stepped Cindy Crawford, Carla Bruni, Naomi Campbell, Helena Christensen and Claudia Schiffer in gold lame as the George Michael anthem “Freedom ’90” pounded from the sound system.

All the women – now in their 40s or 50s – had worked with Gianni during their years on the runway.

There were his iconic baroque designs on dress and trouser combinations, a glittering number bearing Andy Warhol’s pop-art Marilyn Monroe and rock ’n ’roll leather adorned with shimmering tassels.

Broad, square-shouldered suits, tight pastel-coloured velour-looking dresses as well as swimsuits adorned with sea stars and shells defined the collection.

Gianni Versace was shot dead on the steps of his Miami Beach mansion in 1997. The gunman took his own life days later, after an inexplicable crime spree that left at least five dead.

ARMANI

Giorgio Armani’s show earlier on Friday aimed for the same determined joy, which flew in the face of a world that seems dogged by disaster at the moment – some natural and some man-made.

The clothes he sent down the runway were bright and modern, all vivid prints and crisp cuts.

What was not there was outrage over Donald Trump, fear that North Korea’s cold war might get hot and no trace of the carnage left by a string of earthquakes and monster hurricanes.

“It’s not because it’s a sad moment that I have to make women sad on the runway,” the veteran designer told reporters after the show.

Impressionist paintings – but no one in particular – drove him to create a collection with plenty of flowers, bright silky pinks and lots of sequins.

On the catwalk there were plenty of small jackets, short dresses with sloping hemlines and luminous pleated skirts. The models also showed off vertiginous, see-through high heels.

Gauzy jacket and trouser suits embellished with bright designs as well as silky green or silver skirts were major themes.

FERRAGAMO

Salvatore Ferragamo gave the finger to the gathered glitterati on Saturday as the backdrop for the label’s glitz-and-glam runway show.

The finger in this case was the notorious massive marble sculpture outside Milan’s stock exchange of an outstretched middle digit that has sparked debate in the Italian fashion capital.

But there was no mention by organisers of the artwork looming over the show, which was all bright colours, exotic materials and vertiginous high heels – not exactly a statement of aggression.

The sculpture, by Italy’s most famous living artist, Maurizio Cattelan,

is titled “L.O.V.E”. But it has been criticised as being anti-capitalist due to its location, something the artist denies.

When asked about the collection, creative head for women’s ready-to-wear Fulvio Rigoni stuck to the clothes, saying, “The idea was of taking different pieces from different VIP clients of Salvatore Ferragamo last century and mixing them up.”

The hand-painted python skin, flapper-type dresses bursting with tassels and satin gowns at Ferragamo, were the antithesis of the collection unveiled earlier by minimalist label Jil Sander.

JIL SANDER

Husband and wife duo Luke and Lucie Meier’s first show at the creative helm of the German-founded house sent models down a spare outdoor runway wearing the white, flowing garb of a mystic, offering an antidote to the fashion-week flash.

The designs were an embrace of “purity – we’re not interested in excess at all”, Canadian Luke Meier told reporters after the show.

There was also a suggestion of innocence in the designs, with a handbag made to look like a schoolboy’s books wrapped in a leather strap, and suits big enough to look like adult clothes on children playing dress up.

The Meiers, a rare married duo of co-directors, come from Dior (for her) and Paris-based menswear brand OAMC via iconic streetwear label Supreme (for him).

BOTTEGA VENETA

At the other end of the spectrum, Bottega Veneta had Hollywood star Lauren Hutton bobbing her head to hip-hop earlier in the day as it showed off a playful, nightclub-ready collection heavy on jewels, mirrors and fringe.

The venerable Venetian outfit transformed a warren of rooms and halls at the Palazzo Archinto into a sprawling runway.

The co-ed collection featured airy shirt-dresses, fringe strung with tiny glass beads and several slinky floor-length dresses covered in rhinestones.

Kardashian mum Kris Jenner was front and centre, watching her daughter Kendall pass in a geometric-pattern swimsuit and shiny trench coat.

Bottega regular Hutton – who famously sported a red-leather Bottega purse when she starred alongside Richard Gere in “American Gigolo” – sat in the front row tapping her toe to rapper 50 Cent’s “In Da Club”.

“It’s all these easy pieces,” Bottega’s long-time creative chief Tomas Maier said. “Even the long dresses are like T-shirts.”

The women’s silhouettes were clean and utilitarian, but there was tonnes of embellishment – with tiny round mirrors, exotic skins like anaconda and metal eyelets of varying sizes.

Designs for the blokes were sporty but sharp, including dapper tapered trousers and pointy shoes. Materials like antique satin, suede and cotton pique ruled the day.

DOLCE & GABBANA

It was all crowns and queens on Sunday as Dolce and Gabbana unveiled a collection that paid joyous homage to women.

The Sicilian duo went wild with dresses, jacket and legging combinations as well as tops emblazoned with a Queen of Hearts playing-card motif.

It was typically playful Dolce and Gabbana that also included glittering gold crowns on many of the models, but some of whom were also swinging fancy bags with produce poking out of them.

One silky pyjama-like pairing of a loose top and trousers was printed with fluffy baby chicks and halved oranges.

There were striking three-piece suits in solid colours and slim stripes that had shiny fabric, wide lapels and roomy trousers that didn’t quite make it to the ankle.

The 10 members of Thai group Bangkok Fashion Society (BFS) celebrate the arrival of |the cool season with collections on three themes: Feministo, Opposite Attraction, and Culturism.

Unveiled recently at EmQuartier, Asava and ASV, Greyhound Original, Issue, Kloset, Milin, Tutti & tutti frutti, Vickteerut, Patinya, and T and T, presented Feministo lines that underlined the charms of the fairer sex through soft silhouettes. Their “Opposite Attraction” designs focused on mix and match items through stunning colour contrasts, sharp patterns and a wide choice of fabrics and strongly suggested mixing vertical and horizontal stripes. “Culturism”, meanwhile, was inspired by the diversity of cultures experienced by the designers on their travels around the world.

The BFS show has now been around for seven years and continues to direct and create fashion trends that have won the hearts of an international market. Working with NYX makeup to create stunning looks for its models, BFS revealed the hottest trends in colour for the autumn-winter season, choosing neutral shades, namely beige, grey and earth, and setting them off with pops of hot red and pink, classic black, blue and white and a range of sorbet tones.

Favoured silhouettes for the season included “Elongate” – with lengths showcased in dresses, tops and skirts, “Oversize”, a look achieved by wider sleeves and plenty of draping, and “Flared”.

The design details of the collection can be broadly divided into four categories. “All about textures” embellishes designs with feathers, tulle or lace, “Sporty meets fashion” is all about comfortable yet still smart outfits for work and play, and “Multi tones”, a riot of prints and colours creating charm and adding fun to the look. The last, “Ruffles”, meanwhile, adds femininity to the outfits.

The show also introduced three signature patterns: “Typo t-shirt” bears font and brand logo patterns, along with trendy quotes on chic T-shirts. “Fantasies blooms” add love while “Sport stripes” in both vertical and horizontal form emphasise the possibilities for mix & match styling.

“You should try mixing a Chinese or Oriental style with your look. Some items like a Chinese style top, hair accessory and handbag can create an exotic style that’s coherent with the global trend of wearing, say, sport pants with high heels or a chiffon top and layers dress with sneakers. If we think out of the box and step out of our comfort zone once, we will become more confident next time,” said Mollika Ruangkritya of Kloset.

“Today’s fashion is about street or sportswear. Separates can stand out if you wear, for example, sneakers with above-the-ankle floppy trousers or bomber or long jackets with graphic prints. Or opt for an oversized dress to create an edgy look through a strong silhouette,” added Greyhound Original’s creative director, Vichukorn Chokdeetaweeanan.

Not all women can be models, Dior designer Maria Grazia Chiuri said Tuesday after a show inspired by the feminist artist Niki de Saint Phalle, who is famous for her fat ladies.

The Italian designer, who has made much of her own feminist credentials since becoming the first woman to head the storied French label last year, led out her spring-summer collection at Paris Fashion Week with a Breton jumper bearing the slogan, “Why Have There Been No Great Women Artists?”

The ironic rallying call kicked off Chiuri’s most colourful show for Dior, which fizzed with Saint Phalle’s primary colours and liquorice pinks and yellows.

But the designer stopped short of casting larger models in her homage to the great Franco-American artist who glorified the fuller female form in her voluptuous “Nanas” sculptures.

“Not all girls can be a model,” Chiuri said as she praised a new charter banning ultra-thin models from the Paris catwalk.

“I think it’s a great idea… because I’m a woman, I have a daughter.

“At the same time we have to explain that not all people can be a model,” she added.

Chiuri’s comments came only two weeks after a wave of “plus-size” models led byAshley Graham made headlines at New York Fashion Week.

“Because sometimes now everybody wants it all. If you want to be a singer you have to have a voice. If you want to be a climber you have to be athletic. There is something that is specific,” Chiuri said.

The public often has the wrong idea about designers, she argued. “I don’t want to use anorexic girls. Sometimes people forget that it’s a job.”

“We work on a Stockman dummy. It is size 37. We don’t work on 40 because it is too difficult afterwards to make the other sizes. So there are some sizes that are good for making the first prototype. So we need the girls who have the talent and are naturally born in this size.”

Earlier in the day the young French brand Jour/ne used a plus-sized model in its Paris catwalk show, although it preferred to call her “someone with curves”.

“We don’t want to pigeon-hole models,” a source at the label said after the show, which raised eyebrows by using Coca-Cola branding on some of its clothes.

Chiuri said she loved models “that have personality. I love (the British model) Ruth (Bell) because she has a strong personality. I think that you can feel it.”

The designer created a huge and spectacular cave with mirrored mosaics to show Dior’s collection in a nod to similar instalments that Saint Phalle created in Hamburg and Italy.

Chiuri began her reign at Dior with a |t-shirt bearing the slogan “We should all |be feminists”, and borrowed the “great women artists” line in her new show from an essay by the American feminist art historian Linda Nochlin.

The size of models has become a hot-button issue, with many critics claiming that fashion presents young women with an unhealthy and unattainable ideal of beauty.

Plus-size model Ashley Graham received a rapturous reception when she stepped out for Canadian lingerie brand Addition Elle in New York, and larger models Candice Huffine, Precious Lee and Sabina Karlsson also featured in other top shows.

Earlier this month French fashion’s two biggest players – LVMH and Kering – said they were banning overly thin and under-age models from their catwalks.

Models must now be at least 16 years of age and size 34 or over (size six in Britain and zero in the US).

Launched in May 2017, Alexa Chung has become the brand of the moment. It is the brainchild of British fashion icon Chung, who is considered one of the most influential figures in the business. She launched her namesake brand of ready-to-wear clothing after working on collaborative collections with several leading brands like Madewell, Superga, Marks and Spencer, Longchamp and Mulberry.

The “Prom Gone Wrong” collection draws inspiration from both the beauty of “Wuthering Heights” and Stephen King’s novel “Carrie” with extreme contrasts created by pairing masculine tailoring with feminine design details such as sequin embroidery on velvet and crushed satins. The highlights include graphic tees emblazoned with slogans such as “Lonely Hearts Club” and “Boy Crazy”.

Palmer Harding is a British brand specialising in shirts and is admired by celebrities and influencers. The co-founders, Levi Palmer and Matthew Harding, are often referred to as “The Shirt Boys”. To welcome the new season, they jointly designed a collection inspired by old photographs from Levi’s childhood in Texas. The collection shows rebellion and individuality while maintaining the brand signature. The duo introduces oversized and layered shirts with meticulous cutting and great functionality. Incorporating playful characteristic, the collection uses different types of fabrics, namely wool, velvet, cotton and leather in combination with printed fabrics. Key colours mimic the period from dawn to dusk, including black, white, evergreens, blue lichens, pink sunsets and golden sunrises.

Maggie Marilyn was founded by Maggie Hewitt, a 23-year-old designer from New Zealand. After graduating from New Zealand University, she flew to Paris to study design and launched her first collection in 2015. At the beginning of this year, she featured her Autumn/Winter collection on the runway of Paris Fashion Week 2017. Fresh and innovative, her creations catch the eyes of fashionistas with fluid ruffles decorating sleeves and hem of skirts and trousers. This gently softens more robust and hardy outerwear like jacket, shirts and wide-leg pants. This collection has a palette that further builds on the designers’ strong and intuitive sense of colour, from cobalt blue silks and wools to indigo or red-and-white stripe denim. Highlights include a Cornflower blue cashmere oversized coat.

Check out the collections at Siam Discovery and receive special discounts through the “Siam Discovery Adds Love” promotion, which runs from today until October 31, 2017.

For further information, call (02) 658 1000 extension 3400.

The iconic California clothing maker, which has a legacy reaching back to Gold Rush in the mid-1800s, will mine the mobile internet boom with a “Trucker Jacket with Jacquard.”

The denim jacket aimed at bicyclists has a sleeve cuff made of special Jacquard fabric that synchronizes wirelessly with smartphones, enabling a limited set of commands using swipes or taps, a video posted at YouTube by Levi Strauss showed.

“As we see it, this isn’t just about technology for technology’s sake – it’s about addressing a real need for our consumers on the go,” said Levi vice president of global product innovation Paul Dillinger.

“This garment allows cyclists to literally navigate their rides, and manage other simple tasks, while never having to take their eyes off the road.”

Google engineer Ivan Poupyrev said in a blog post that first and foremost, “it’s a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag), it’s durable, designed to be comfortable for cycling and it’ll keep you warm on and off the bike.”

Poupyrev said the garment enables users to “perform common digital tasks — like starting or stopping music, getting directions or reading incoming text messages — by simply swiping or tapping the jacket sleeve.”

The Levi’s Commuter Trucker jackets will be priced at $350 when then become available in select US shops beginning Wednesday and at the levi.com website on October 2.

Slightly more than two years ago, Google used its annual developers conference in San Francisco to reveal Project Jacquard and to spotlight Levi Strauss as its first partner.

Named after a Frenchman who invented a type of loom, Project Jacquard is in the hands of a small Google team called Advanced Technology and Projects (ATAP).

Conductive threads can be woven into a wide array of fabrics, and be made to visually stand out or go unnoticed depending on designers’ wishes.

Delevinge is joined by Martin Garrix, the 21-year-old Dutch DJ and Chinese singer/actor Li Yifeng for Sabine Villard’s shoots, which are designed to speak to a younger audience, create trends and interpret the values of the brand. Delevinge, Garrix and Yifeng represent free spirits with street-wise and active personalities. Their tongue-in-cheek attitude shines through and they project themselves freely in their expressions and gestures, as they surrender themselves to the brand.

“For this campaign, I wanted three faces capable of recounting the individualist A|X spirit in a novel, unconventional way. These are three different and surprising individuals, all creative and free in their expression and whom I wanted to envelop in Armani style. Cara is an irreverent, chamleleon-like character interpreting different aesthetics and philosophies. Marin is capable of making magic with music and Li is a multi-faceted talent who speaks to a vast audience. A|X is Armani style at its most metropolitan,” declared Giorgio Armani.

The concept of the campaign is simple, yet makes a great impact; the letter A and X the brand’s logo are disassembled, used with an inventive and surprising ductile irreverence, and become props and games in the hands of the protagonists, such as magnifying glasses, vinyl records, rubber balls, pirate patches and light bulbs.

The highlight of this special collection was 100-per-cent cotton and featured innovations for Cotton USA licensees namely, Lee, Lee Cooper and Wrangler.

A fashion show was staged to showcase the special denim collection with Pakorn “Boy” Chatborirak, Mario Maurer, Thanapob “Tor” Leeratanakajorn, Kritsanapoom “JJ” Pibulsonggram, and Kanyawee “Thanaerng” Songmuang serving as honorary models.

“The 2016 Global Lifestyle Monitor revealed that more than 79 per cent of Thais consider that denim is best suited for fashion. Of all Thais, more than 41 per cent loved jeans and denim clothes more than any other type of apparel. The findings made clear that denim was hugely popular in Thailand. So in celebrating Cotton Day 2017, we collaborated with Central Marketing Group’s brand, Lee, Lee Cooper, Wrangler and Cotton Incorporated to develop cotton innovations for the CMG x Cotton Incorporated x Cotton USA collection,” said Kraipob Pangsapa, the Asean representative of Cotton USA.

“For this collection, Lee adopted Wicking Windows, a moisture management technology that can transfer moisture away from skin. This means the cling force is reduced by 50 per cent compared with general fabrics. Lee also adopted TransDRY, a moisture management technology that allows jeans to dry 33 per cent faster than others. As for Lee Cooper, its jeans for the collection adopted Touch Cotton for extra durability. This innovation strengthens the fabric, making it more resistant to abrasion while retaining original colour longer. Wrangler adopted Stay Dry, based on the Storm Denim technology, in its denim. It’s a water repellent technology that repels rain, droplets and more.

Lee’s special collection continues the “Re/DiscoverWorkLife” theme where the young generation finds passion in their work. The collection offers sports fashion for millennial men aged 25 years up to wear for both work and leisure. Meanwhile, the key concept of Lee Cooper is “Arts and Rock & Roll”.  Key items are Henry jeans for men and Pearl jeans for women. Thanks to the new technology, these are very special jeans with greater resistance to scratches, abrasion, with the ability to retain original colour longer. Leather tags behind the jeans now emblazon the Union Jack to underline the origin of Lee Cooper. The back pockets of jeans, moreover, feature the embroidered bird wings in two colours. Denim shirts and printed T-shirts designed by Takrit Krutphum a.k.a. OCTOBER29, a renowned graffiti artist, complete the collection. His graffiti prints reflect Lee Cooper’s brand identity – being a rebel. These t-shirts will be available for purchase in October.

Wrangler offers “Denim Performance” pieces with designs and functions suitable for all types of travels. The collection boasts durable features and has a palette of grey and black. The key items are “Spencer” that incorporate Stay Dry technology and they’ll also be available for purchase next month.