Monthly Archives: May 2018

Big Data mined to boost services

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Big Data mined to boost services

Economy May 03, 2018 01:00

By WICHIT CHAITRONG
THE NATION

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BIG DATA gathered from customers’ accounts with public utilities and state-owned banks will be crunched under a pilot project destined for expansion across all government departments in an effort to make public services more efficient.

Deputy Prime Minister Somkid Jatusripitak, yesterday presided over a signing agreement between the State Enterprise Policy Office, the National Credit Bureau Co (NCB), four state-owned enterprises and nine specialised financial institution on the data-sharing initiative. The initial scope will cover electricity and tap-water services as well as the financial services of state-owned lenders.

The government aims to provide better services for the people and use Big Data to formulate more effective government policies, said Somkid. Useful information would be shared and the public also should be able to access such data, he said.

Currently, most of the information retained by the government departments is treated as classified information, resulting in the data not being shared among the departments.

Somkid assigned the National Economic and Social Development Board (NESDB), a state think-tank, and the Finance Ministry to act as twin centres for aggregating the government data from these customer accounts.

Somkid said that many government departments lack sufficient data to support policy development, hindering the economic management of the country as a whole.

“With more available data, the government will be able to implement a tailor-made programme to address the needs of specific groups of people, while data privacy considerations would apply in some cases,” Somkid said.

Finance Minister Apisak Tantivorawong, said that state enterprises would join together to set up a data company and the NCB would be the largest shareholder of this entity.

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The NCB provides credit information for financial institutions and for people who want to take out mortgages or other types of loans from banks.

Apisak said that it would take about six months to set up the company and begin aggregating sufficient data from the relevant agencies.

The Finance Ministry is also working on information-sharing plans between the tax collection agencies: the Revenue Department, the Excise Department and the Customs Department, he said.

Apisak believes that the Big Data initiative would help small and medium-sized enterprises to more easily obtain loans from banks.

He also said that a more comprehensive data set would help the government to better lay out economic policies, especially on the fiscal front to support low-income groups. Ultimately, the enhanced information gathering could benefit the 11.4 million people registered under the welfare card programme and who receive cash handouts of Bt300-Bt500 a month, the finance minister said.

Asked about progress on the welfare programme, Apisak conceded that some 1.5 million poor people had not yet joined a career training programme offered under the scheme. Most of them are senior citizens, are sick or have disabilities. “Many of those who do not wish to join the training programme are satisfied with the current monthly cash handouts, so we will not force them to participate,” he said.

Ekniti Nitithanprapas, director general of the State Enterprise Policy Office, said that that under the pilot project, the Metropolitan Electricity Authority, the Provincial Electricity Authority, the Metropolitan Waterworks Authority and the Provincial Waterworks Authority would share their information with the state-owned banks. Information from the NCB would also be used as a tool for making policies to promote SMEs.

The next phase of the project may include Thailand Post, Ekniti said.

With the latest initiative, there are now two approaches being implemented to harness the potential of Big Data for the country.

The Big Data scheme of the state enterprises is a bottom-up approach, while a top-down approach on data analytics is being implemented by the Electronic Government Agency (EGA), a public organisation.

The top-down approach, which aims to aggregate all the information of government, has progressed slowly, according to government officials.

US Fed decision awaited for clues on interest rate path

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US Fed decision awaited for clues on interest rate path

Economy May 02, 2018 08:41

By Agence France-Presse
Washington

The Federal Reserve is not expected to change interest rates on Wednesday, but the policy statement will be searched for any hints of how aggressively it plans to address incipient inflation.

After raising the benchmark lending rate in March, the Fed was on track for two more increases, but with prices and wages finally showing signs of rising, markets have become jittery about the prospects of a fourth increase this year.

Futures markets on Tuesday afternoon gave about a 50 percent chance the Fed would raise rates in June, September and December.

And the chances also have increased for the Fed to make four increases in 2019, rather than the three previously expected.

“The big question is what happens next year and from what I can tell, the market’s only pricing in maybe one more rate hike for next year,” said Kathy Bostjancic of Oxford Economics.

Recent economic statistics offer increasing reason to believe policymakers may feel compelled to move less gradually.

The Fed’s preferred inflation gauge, the personal consumption expenditures (PCE) price index, hit the central bank’s two percent annual target last month for the first time in a year.

And a monthly survey of the manufacturing sector showed prices paid at a seven-year high, spurred by steel and aluminum tariffs the US imposed in March.

Inflation ran ice cold in 2017 despite falling unemployment and steady job creation, baffling economists and the central bank.

But analysts say 2018 is likely to be the year a convergence of factors — a weak dollar, recovering oil prices, synchronous growth among major economies and trade worries — finally combine with the tight labor market to light a fire under price pressures.

The Fed announces its decision at 2:00 pm (1800 GMT), and while markets will hang on every nuance of the policy statement, some economist say it may be very cautious and give away little.

“The Fed will do nothing and say little that’s new after its meeting today,” said Ian Shepherdson of Pantheon Macroeconomics.

And it may be too early to sound the alarm: inflation hit two percent early last year as well, but then retreated.

Joseph Gagnon, a senior fellow at the Peterson Institute for International Economics, told AFP he expected inflation to exceed Fed targets unambiguously by year’s end.

“I think they’ll do their hikes in March, June and September and when December comes around they will say, ‘we need to hike,'” he said.

“The real risk is that they might have to react to more inflation next year at some point or the year after and they have to cause a recession basically to stop the inflation.”

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News Feed

Economy May 02, 2018 01:00

By The Nation

EXPORT E-MARKET DRAWS BT5 BILLION IN SEVEN YEARS

Thaitrade.com, the Department of International Trade Promotion’s business-to-business (B2B) digital marketplace, has amassed a trade value of Bt4.92 billion since its establishment in 2011, the department said yesterday.

Thaitrade was set up to increase export opportunities by hosting products in one e-marketplace, a more effective and convenient way for trading partners around the world to find what they needed in Thailand.

The products involved in the most transactions include food and beverages, beauty and health products, ornaments and fashion items.

Director general Chantira Jimreivat Vivatrat said the department planned to boost the number of traders registered with the marketplace from the current 23,607 traders selling 256,414 products. The department will focus on encouraging small and medium-sized enterprises to join the listings.

The website has had more than six million foreign visitors, mostly in India, China, South Korea, the United States, Taiwan, Malaysia, Britain and Australia.

Of that total, 163,136 registered as buyers.

How deep learning can boost corporate earnings

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How deep learning can boost corporate earnings

Economy May 02, 2018 01:00

By THE NATION

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ANALYSIS of more than 400 specific use cases across 19 industries and nine business functions shows that application of deep learning techniques based on neural networks can improve performance in a broad range of business challenges beyond what is achievable using more conventional analytics techniques.

Three neural network techniques alone could enable the creation of between US$3.5 trillion and US$5.8 trillion in value annually, or 40 per cent of the value of all analytics. These advanced techniques, while still young, are widely applicable across the economy. Business functions that show the greatest potential for value creation include marketing and sales, and operations, including supply chain, logistics, and manufacturing.

Capturing the value potential of AI requires organisations to solve both technical and organisational challenges.

A new discussion paper by the McKinsey Global Institute (MGI) and McKinsey’s Analytics Practice finds that the most advanced forms of artificial intelligence — deep learning based on neural networks — can play a transformational role in business, with a wide range of practical applications and the potential to capture trillions of dollars in value. The paper, Notes from the AI frontier: Insights from hundreds of use cases, draws on a library of more than 400 existing and potential uses of analytics and AI across sectors and business functions that was compiled by MGI and McKinsey Analytics. It included deep learning techniques that use artificial neural networks—techniques that are in the vanguard of AI today—and maps the specific techniques, problem types and data required to solve these problems, as well as estimates the economic potential of these techniques, across industries and business functions. In all, the cases cover 19 industries, from aerospace and defence to travel and the public sector, and nine business functions ranging from marketing and sales and supply chain management to product development and human resources.

Among the key insights are that these techniques, while still young, can provide an incremental lift in performance above and beyond that from traditional analytics techniques. Indeed, the paper estimates that these AI techniques could generate as much as 40 per cent of the total potential value that all analytics techniques could provide. While they are applicable throughout the economy, certain areas have the greatest potential for creating value -marketing and sales, and operations, including supply chain, logistics, and manufacturing.

“We have explored the techniques at the practical frontier of AI, and find that while adoption will take time, they are applicable to today’s problems,” said Michael Chui, a partner at the McKinsey Global Institute who led the research. “Our use cases demonstrate just how powerful deep learning can be. It has the potential to be applied across all sectors of the economy and with considerable value.”

In all, the deep learning techniques that are the focus of the paper — feed forward neural networks, recurrent neural networks, and convolutional neural networks — together have the potential to create between $3.5 trillion and $5.8 trillion in value annually, MGI estimates. Within industries, that is the equivalent of between 1 and 9 per cent of 2016 revenue.

Neural networks are a subset of machine learning techniques. Essentially, they are AI systems based on simulating connected “neural units,” loosely modelling the way that neurons interact in the brain. Computational models inspired by neural connections have been studied since the 1940s and have returned to prominence as computer processing power has increased and large training data sets have been used to successfully analyse input data such as images, video, and speech.

AI practitioners refer to these techniques as “deep learning,” since neural networks have many (“deep”) layers of simulated interconnected neurons. Prior to deep learning, neural networks often only had three-five layers and dozens of neurons; deep learning networks can have seven to ten or more layers, with simulated neurons numbering into the millions.

Potential practical applications are numerous, the study finds. One application of AI that is applicable across multiple sectors is predictive maintenance, since deep learning is able to analyze very large streams of high dimensional data, from vibrations and other sensor data, to audio and image, that can provide insight into the operation of various types of machines. This means the systems can be used to detect anomalies and predict failures, thereby reducing downtime and operating costs.

Other uses of AI techniques include optimising logistics, for example by optimising routes of delivery traffic and even coaching drivers in real time to reduce fuel consumption. Customer service management and personalisation of sales and marketing “next product to buy” offers are a third practical application that is already significantly lifting sales conversion rates at some companies.

These deep learning techniques require vast quantities and a large variety of data to “train” algorithms. Moreover, this training data needs to be refreshed frequently; the research finds that one in three of the AI systems requires model refreshes at least monthly and sometimes daily. But effectively capturing value from AI requires that practitioners overcome not only technical challenges, but organisational ones as well.

“We know that adopting these advanced AI techniques is a significant organisational challenge for companies, but we can also see from this research, and from our work with clients, that the value they can generate, when organisations bridge the ‘last mile’ problem of connecting superior insights to changes in the way an organisation operates at scale, makes the effort more than worthwhile,” said Nicolaus Henke, a McKinsey senior partner and global leader of McKinsey Analytics. “Ultimately the value of AI is not to be found in the models themselves, but in companies’ abilities to harness them.”

Other limitations highlighted in the discussion paper are difficulties in explaining results generated by neural network techniques, and potential bias in data and algorithms. Societal concerns and regulation can also constrain their use. While there is economic potential in the use of AI techniques, the use of data must always take into account data security, privacy, and potential issues of bias.

James Manyika, a McKinsey senior partner in San Francisco and chairman of MGI, said the study was instructive in highlighting the transformational nature of advanced AI techniques in myriad ways already today. While some previous MGI research has shown that many companies are reluctant to embrace AI because of worries about technical complexity and return on investment, the economic value and practical applications highlighted by the study are compelling. “The scale of the potential economic and societal impact creates an imperative for all the participants—AI innovators, AI-using companies and policy-makers—to ensure a vibrant AI environment that can safely capture the economic and societal benefits,” Manyika said.

Thai export e-market draws Bt5 bn in seven years.

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Thai export e-market draws Bt5 bn in seven years.

Economy May 01, 2018 15:06

By The Nation

Thaitrade.com, the Department of International Trade Promotion’s business-to-business (B2B) digital marketplace, has amassed trade value of Bt4.92 billion since its establishment in 2011, the department said on Tuesday.

Thaitrade was set up to increase export opportunities by hosting products in one e-marketplace, a more effective and convenient way for trading partners around the world to find what they needed in Thailand.

The products involved in the most transactions include food and beverages, beauty and health products, ornaments and fashion items.

Director general Chantira Jimreivat Vivatrat said the department planned to boost the number of traders registered with the marketplace from the current 23,607 traders selling 256,414 products.

The department will focus on encouraging small and medium-sized enterprises to join the listings.

The website has had more than 6 million foreign visitors, mostly in India, China, South Korea, the United States, Taiwan, Malaysia, Britain and Australia.

Of that total, 163,136 registered as buyers.

Recycling idea finds green pastures for sales

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Rattanin Supuritpanish, left, and her husband Thanavate Siriwattanagul, founders and owners of Thai TRS Co Ltd
Rattanin Supuritpanish, left, and her husband Thanavate Siriwattanagul, founders and owners of Thai TRS Co Ltd

Recycling idea finds green pastures for sales

Corporate May 05, 2018 01:00

By SOMLUCK SRIMALEE
THE NATION

WITH consumers ever more open to the recycling ethos, Thanavate Siriwattanagul has reaped the rewards of a move to produce eco-friendly office accessories.

Backing his faith in the durability of a consumer trend towards products with green credentials, Thanavate quit his job seven years ago to set up Thai TRS Co Ltd as a venture that makes use of recycled and other natural materials. The company has leveraged growing sales in the domestic market to reap export success in overseas markets, including in mainland China, Taiwan and Singapore. Sales at the company – which Thanavate runs with his wife Rattanin Supurtipanish – now total about Bt2 million a year.

“We decided to establish our business and create our own brand for a green product line after Rattanin and I saw that we could draw on our long experience of working in advertising and from our background in design. We had graduated with bachelors’ degrees in product design in the architecture field,” Thanavate said in an interview with The Nation recently.

For their first product, the couple struck upon the idea of making gift-wrapping paper that can have a second use. Their assessment of the market showed strong demand for gift paper, but they wanted to overcome the problem that such paper is produced as a throwaway product.

“We designed our gift wrapping to be made from paper that can be used for a second time by making perforations in the paper. After a gift is unwrapped, people can cut the paper along the perforation line and then use the paper as a notepad,” Thanavate said.

Rounding out the green appeal of the product, the company uses recycled paper as well as environmentally friendly soybean ink.

Thanavate said they had secured intellectual property rights for the product from the Commerce Ministry.

In the first year of the product’s launch in 2012, the gift wrapping paper – sold under the Apiece(s) off Paper brand – notched sales of Bt100,000.

While the first-year sales came in lower than their expectations, Thanavate said they picked up after they displayed the product at an exhibition.

The wider exposure from the exhibition inspired Thanavate and Rattanin to create more green-themed and recycled products. They have since brought to the market notebooks, gift boxes, cosmetic bags, stationery bags and the like. Most of them use recycled and other natural raw materials.

The couple are particularly proud of one of their designs that won acclaim this year. The Eco-Envelope Folder is an envelope that can be transformed into a document file. It was among the winners in the Thailand Green Design Awards 2018 (TGDA2018). The Eco-Envelope Folder won in the category for resource efficiency for a product by entrepreneurs. The awards were conducted by the Kasetsart Agricultural and Agro-Industrial Product Improvement Institute (KAPI) of Kasetsart University, with the winners announced in March.

“As I receive many envelopes over a typical month, I asked myself how I can recycle them rather than throw them into the rubbish bin. As a result, I designed an envelope that becomes a document file after it is opened. The innovation that we came up not only reduces the amount of garbage but gives consumers a new product to use,” Thanavate said.

With their success in the TGDA2018 event, Thanavate plans to apply with the Commerce Ministry for intellectual property rights protection for the Eco-Envelope Folder. The company also plans to export the product abroad.

“After we gained that award, that helped us to promote our brand and was especially important for a small firm like ours,” Thanavate said. “This gave us recognition and encouragement to create more innovative and green products. In this way, we can differentiate our products from others in the market. This also creates value for our products.”

He said the growing awareness among consumers for green-themed and recycled products was a positive factor for their business and that they were determined to keep coming out with products that addressed this market demand.

Cash-rich Thai oil explorer eyes assets worth up to $1 bn

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Cash-rich Thai oil explorer eyes assets worth up to $1 bn

Corporate May 05, 2018 01:00

By THE JAKARTA POST
ASIA NEWS NETWORK
JAKARTA

THAILAND’S PTT Exploration & Production Pcl is ready to shell out as much as $1 billion on an overseas petroleum asset this year, and possibly more, as it tries to prop up growth amid falling reserves, according to a Bloomberg report yesterday.

The upstream unit of state-controlled PTT Pcl is in talks to purchase a stake in oil, natural gas or liquefied natural gas assets in Southeast Asia and the Middle East, Chief Executive Officer Somporn Vongvuthipornchai said in an interview on Thursday in Bangkok. One or more deals could be finaliszed this year, he said.

PTT E&P, which has amassed $5 billion in cash and marketable securities, is on the hunt for deals after crude’s slump shook up the industry. While the company weathered the downturn by cutting costs and investments, it hasn’t revived reserves, which have dropped every year since a peak of about 1.1 billion barrels in 2009. Its 631 million barrels of proved reserves are enough to last five years at current production rates.

“We would finalise one or more deals this year with the size in a range of $300 million to $1 billion per deal,” Somporn said. The company plans to boost its reserves to sustain seven years of output through mergers and acquisitions, he added.

PTT E&P will favor projects in Southeast Asia, but is also looking in the Middle East where low production costs could help withstand price volatility, according to Somporn. Global benchmark Brent crude reached a nadir below $30 in 2016 and last month exceeded $75.

The company will accelerate final investment decisions on key developments, including an LNG venture in Mozambique, and is seeking to reach an FID with its partners on a Vietnam gas project as soon as this year.

Closer to home, it has teamed up with Total E&P Thailand to renew its concession for the Bongkot gas field, and is negotiating with Chevron about boosting its stake in the Erawan project.

“We’ve been operating the Bongkot gas field for 20 years with a good track record and competitive costs,” Somporn said.

“We’re in a good position for the bidding.”

The company targets sales volume of about 300,000 barrels of oil equivalent a day this year, similar to the levels in 2017. It has set aside $15 billion for investments over the next five years, and is seeking opportunities in LNG plants, power generation, battery storage and decommissioning old wells.

“We’ve been working on M&A activities over the past two years but it’s quite difficult to reach a deal,” Somporn said. “Sellers do not want to sell, while we’re selective.”

At A Glance

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  • Range of discount breakfasts on offer for students
  • Ichitan brings ‘Shizuoka’ from the tea capital to Thailand

At A Glance

Corporate May 05, 2018 01:00

By The Nation

Range of discount breakfasts on offer for students

Begin the new day with a breakfast of your choice. This new semester, Faimilymart invites students to try out its various dishes. It is cooperating with the Department of Internal Trade Ministry of Commerce to reduce all prices under its “Back to School” promotion. Students can enjoy upto a 50 per cent discount on more than 200 items in our stores.

Chiranun Poopat, president of Central FamilyMart , said that breakfast is an important meal; especially, for young children who are growing up because it helps with development in the body and brain for a good focus in learning.

“We would like the children to have delicious and high quality meal so that they can enjoy their daily activities. We select fresh food with lots of health benefits for a quick breakfast. We also have fresh fruit juice. Apart from the food , we also have many Japanese-style stationery for children to choose from,”

It provides discounts on more than 200 items such as milk, yogurt, health drinks along with discount unto 50 per cent. FamilyMart also offers many household items for the parents with the “7-days Promotion, Back to School” from April 30 to May 2018. The customers will also receive a redeem right from every Bt40 purchase from today to May 24 2019.

CPF cuts prices of baby shrimp, feeds to help farmers

 

Pairoj Apiruknusit, Senior Executive Vice President of Charoen Pokphand Foods Plc, (CPF), said that the company is participating in an effort to alleviate the suffering of shrimp farmers due to the steep decline in domestic white shrimp prices. The company has reduced the price of baby shrimps to 16 satang per shrimp from 19 satang and lowered a 25 kilogramme bag of shrimp feeds by Bt25, to help reduce the cost of farming. Both measures are effective from today until the June 30.

“CPF is aware of hardship of farmers and is committed to support them to reduce farming costs by reducing production materials costs. This aims to assist farmers to continue operating their business and help Thai shrimp industry to gradually overcome the crisis, “said Pairoj.

Ichitan brings ‘Shizuoka’ from the tea capital to Thailand

 

Japan’s Shizuoka Prefecture, known as the world’s capital of premium tea, has made a significant move into Thailand by joining up with Ichitan Group in launching “Shizuoka” – ready to drink premium tea developed by famous tea master. The new product will benefit from the growing premium tea market in the country.

“Shizuoka” is made from 100 per cent imported first flush and second flush tea tips from Shizuoka and delicately brewed according to the special recipe developed by Satoru Fujimoto, a top tea master of Shizuoka. The product will be the first and only one with the right to use the “Fujipi”, the symbol of Shizuoka, and certified by the Shizuoka Tea Export Association. The Shizuoka branded tea will be available in two flavours – Original (no sugar) and Mildly Sweet, in 440-millilitre bottle. Priced at Bt30 per bottle, the tea is available at convenient stores and leading supermarkets and retailers nationwide.

Tan Passakornnatee, president of Ichitan Group, said that although Thailand’s ready to drink tea market has slowed down in the past three years. On the contrary, the premium tea segment has experienced constant growth with the premium tea market segment valued at Bt891 million. In addition, healthy tea consumption trend among health-conscious young generation is growing, driving demand for low and no sugar tea. After the soft launch in late April, we have received very good response. We expect that marketing opportunities for Shizuoka ready-to-drink premium tea is growing continuously and hope the new product to generate Bt130 million in sales by the end of this year.

Tesco links up with AIS to better serve the needs of 4.0 era customers

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Mark Roughley, left, customer director of Tesco Lotus, and Prattana Leelapanag, AIS chief consumer business officer, at the press conference to announce their strategic partnership yesterday.
Mark Roughley, left, customer director of Tesco Lotus, and Prattana Leelapanag, AIS chief consumer business officer, at the press conference to announce their strategic partnership yesterday.

Tesco links up with AIS to better serve the needs of 4.0 era customers

Corporate May 05, 2018 01:00

By THE NATION

Tesco Lotus, a major leading retailer, has joined forces with AIS, the country’s number one mobile service provider, in a strategic partnership to serve 4.0 era customers better in all four aspects, namely: products, experience, convenience, and value.

More than 15 million Tesco Lotus customers and 40 million AIS subscribers stand to benefit from this partnership, with infinite privileges and value.

Mark Roughley, customer director of Tesco Lotus, said: “Tesco Lotus is committed to serving our customers a little better every day. We strongly believe that through strategic partnerships with other industry leaders who are experts in their fields, we will be able to serve our customers’ needs better and faster. The partnership between Tesco Lotus and AIS will allow both companies to cater to all four needs of digital era customers. For products, we will be able to offer the latest handsets and accessories. For experience, customers will receive expert advice from dedicated staff.

For convenience, customers will be able to buy products and services under one roof. For value, customers will gain additional privileges from what they spend on products and services.”

Prattana Leelapanag, chief consumer business officer at AIS, said: “Today marks an important milestone of the cross-industry partnership between AIS and Tesco Lotus. AIS as the number one telecommunications company in Thailand plans to combine its telecommunications expertise to Tesco Lotus, the country’s leading retailer, whose expertise lies in a great understanding of customer shopping behaviours and nationwide reach.

The strategic partnership will allow both AIS and Tesco Lotus to offer an even better shopping experience, with a better range of products and services to serve digital era customers.

This partnership is a great opportunity for AIS to enhance services offered to its current customers and expand its products and services to customers who visit digital zones in more than 190 Tesco Lotus hypermarkets nationwide.”

The strategic partnership between Tesco Lotus and AIS is made up of two key components:

AIS will operate the Digital Zones at all 190 plus Tesco Lotus hypermarkets nationwide. The Digital Zones will offer Tesco Lotus customers an opportunity to try out and purchase the latest handsets and accessories from the world’s leading brands. They can also benefit from a wide range of services from AIS, such as purchasing SIM cards, post-paid plans, AIS Fibre net subscription, and many other packages.

Privileges for Clubcard Members and AIS post-paid Customers:

Customers activating a new number, transferring from other service providers using the same number, switching from pre-paid packages to post-paid packages, and post-paid customers, can get 48 GB of internet (2 GB per month for 2 years) and unlimited access to Line and Facebook for two years by redeeming 1,000 Clubcard points or paying Bt100, and get double Clubcard points when paying AIS monthly bill.

Get a chance to buy iPhone 5S at a special price for only Bt2,900. This privilege is available only for customers activating a new number or switching from pre-paid packages to post-paid packages who sign up for AIS Hot Deal Package worth Bt499 or above.

Get a discount for AIS 4G Share Non-Stop family package with shared internet and call for up to Bt4,800 when activating a new number, transferring from other service providers using the same number, or switching from pre-paid packages to post-paid packages.

Interested customers can apply to receive the above privileges from now until June 30th, 2018. For more information, contact AIS call centre 1175 or Tesco Lotus call centre 1712.

“The strategic partnership announced today marks the first step of several important steps to come in the future. The synergy between Tesco Lotus and AIS will allow both companies to serve our customers better. Clubcard – the largest loyalty programme in Thai retail – offers value for money to more than 15 million Tesco Lotus customers through the form of privileges such as discounts on a variety of products and services. We hope that the partnership with AIS will also extend the same privileges to AIS customers simply by joining the Clubcard family,” Roughley added.

Big C launches stamp campaign for sales boost

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Big C is running a stamp collection campaign from April 26 to October 1, enabling customers to exchange stamps for luxurious German standard kitchenware.
Big C is running a stamp collection campaign from April 26 to October 1, enabling customers to exchange stamps for luxurious German standard kitchenware.

Big C launches stamp campaign for sales boost

Corporate May 05, 2018 01:00

By THE NATION

BIG C Supercenter, a retailer of BJC with an emphasis on “Customers at Heart,” has launched a stamp campaign under which customers can easily collect stamps through various digital channels to meet their requirements.

For those who love to cook, the highlight is stamp redemption for German standard kitchen ware. This promotion campaign is expected to push up sales by 5-10 per cent.

Athapol Uraipriwan, Executive Vice President, Marketing & Communications said “Big C is Thailand’s leading retailer. We have been providing impressive products and services to our customers.

Every year, customers’response and participation campaigns increase.

To meet customers’ satisfaction, from April 26 to October 1, Big C is running a stamp collection campaign, enabling customers to exchange stamps for luxurious German standard kitchenware.

Through the stamp collection campaign. Big C is offering luxury German kitchen equipment, such as Vivo made of stainless steel; ‘Teflon’ latex coating suitable for healthy cooking, using less oil available in nine models of pots and plates of various sizes including cookware for Bt19,500 which customers can redeem starting at only Bt1.

“This year’s campaign is very special. Big C will offer a promotion that makes it easier for customers to collect stamps.

“Every purchase of Bt200 will come with a stamp of Bt1 (from the previous year Bt300 for one stamp).

“This campaign will help push purchase and frequency of shopping. It is expected that this campaign will generate 5-10 per cent growth in sales from last year’s. ”

“In addition to facilitating customers in the digital age. Customers can collect stamps via the Big Stamp application or the Line Official account @ BigC.th or the website http://www.bigc.co.th/bigcard to get free five stamps when applying.

Also, big card members will get two stamps during the campaign period on purchase of Bt900.