Off the beaten track

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http://www.nationmultimedia.com/detail/thailand/30346783

  • Kuaytiew Pinto, noodle soup in a tiffin, is very popular in Wang Krod.
  • Offering alms to the monks at the Wall of Loyalty is a highlight of any trip to Phichit.
  • Wang Klom Shrine, adjacent to the Nan river, is a historical landmark of Wang Krod.
  • Baan Luang Prathuang Khadee tells the story of the Wang Krod people.
  • Phad thai wrapped in lotus leaf is a signature dish.

Off the beaten track

Thailand June 02, 2018 01:00

By Kitchana Lersakvanitchakul
THE NATION

3,149 Viewed

Phichit town and the adjacent community of Wang Krod come into their own as tourist destinations

Phichit – a lush and green province in the lower north of Thailand that’s known for its captivating legends, interesting culture and long history – is bringing an old town in Wang Krod sub-district back to life and promoting it as a travel destination.

“Phichit is a small city with a lot of temples, It’s quiet, not crowded with tourists and has a lot of charm,” says the provincial governor Verasak Vichitsangsri.

 

“Visitors can offer alms to the monks at Kampaeng Haeng Kwam Phakdi or the Wall of Loyalty on Bussaba Road in front of the old Phichit Provincial Hall, which is painted with 84 portraits of the late King Rama IX. The murals were painted by locals to express their sincere gratitude for the King’s hard work for his people during his reign. After the alms offering, they can visit Nad Nee Puea Nong Market, which was built up by a group of students who grew and produced food for sale. Before I became Phichit’s governor, this market didn’t have cooked foods and desserts but now it does. It also offers organic agricultural goods at affordable prices,” he adds.

 

After assuming his position in 2016, one of the first tasks the governor undertook was to fill Bueng Si Fai Lake. Water levels had reduced considerably following almost four years of drought but now it is third largest lake in Thailand and welcomes pilgrims from far and wide during Loy Kratong. It also boasts a statue of a giant crocodile that’s six metres wide, five metres high and more than 38 metres long representing Chalawan from the Thai folklore “Krai Thong.”

Verasak is also planning to build a bicycle lane around the lake and has set aside Bt65 million for the purpose.

 

Another of his initiatives has seen the conversion of a former landfill site for waste disposal and a slum near Phichit Railway Station into a market. This officially opened at the end of January close to a building that dates back to the reign of King Rama V and which has undergone a thorough cleaning. And work is currently proceeding on the construction of a wooden skywalk from one giant monkey pod tree to another.

 

“Right now, I am working on a campaign that will promote Phichit as a tourist destination throughout the year. From June to August, we mark the ‘Dok Krachiao Yak’ Festival that celebrates the blooming of Siam tulips in the Baan Khao Lon community. Our dok krachiao yak are much larger than the ones that grow wild in Chaiyaphum. The villages traditionally ate the stalks with nam phrik, the spicy, chilli-based sauce typical of Thai cuisine,” says Verasak.

 

I take the governor’s advice and take a walk through Nad Nee Puea Nong market, admiring the organic produce as well as such delightful snacks as Mahachanok mango, the traditional Thai sweets khanom kong and look choup, and the crispy rice noodles known as mee krob. Old-fashioned coffee is also available and the sweet milky nectar is welcome on this early morning.

 

Refreshed and awake, I catch the train to the old town of Wang Krod. It’s only six kilometres from downtown Phichit but I can’t resist embarking on this rail journey that takes no time at all and costs a mere Bt2.

“The Wang Krod community is more than 100 years old and in its heyday boasted some 200 to 300 barns around the Luang Prathuang Khadee Building, as well as two mills,” says Traisit Rhiandamrongporn, mayor of Wang Krod Municipality.

 

“The bend in the Nan river here looks just like the belly of a dragon. Its head is at Wat Bueng Takon and its tail is at Kha Mang sub-district. The Mon boats used to moor at the pier and the paddy was then transported to the mills. That’s why this community had so many barns in former times. Today, of course, they have all gone.

 

“When public transport came to Wang Krod, the young people relocated to other provinces to find work and left the elderly behind. Wang Krod became quiet. Later, Wang Krod Sub-district Municipal Office and the Wang Krod Conservation Community joined up to bring it back to life and turn it into a tourist destination. We seem to have succeeded too as Wang Krod has managed to retain its charming two-storey wooden houses and the locals still live much the same way as they did decades ago.”

Stopping outside an old house, Traisit tells me that it used to be a popular place for khao man gai [chicken rice] prepared in Hainan style.

 

“In the old days, Phichit people would pay one salueng [dime] to catch the ferry to this house. The people of Wang Krod are mainly Chinese – 90 per cent Chaozhou and 10 per cent Hainan. This municipality has 700 households and there are also 200 households in Wang Krod proper. Nowadays, Wang Krod is part of the tourism drive in Phichit and we have visitors staying, which helps generate more income for the residents. Otherwise, the main income comes from rice.”

 

I walk to Wang Krod market from the Clock Tower in front of the railway station and find myself surrounded by old-fashioned two-storey wooden houses. Some are now serving as museums, another has been converted into a tourism information centre and lots of them offer food like kuaytiew pinto (noodles in a tiffin) and sago sai moo. Other signature foods are phad thai hor bai bua (phad thai wrapped with lotus leaf), moo satay (pork satay), which was traditionally sold at performances of Chinese opera, kaeng khee lek (Siamese cassia curry), kaeng yuak kuay (banana curry), khanom phak kad (fried radish cake), and Thai traditional coffee, which amazingly costs a mere Bt6.

 

Leaving the market, I visit the Wang Klom Shrine, one of the important historical landmarks of the area and admire the vintage architecture. Continuing along the river, I stop at Baan Luang Prathuang Khadee, a European-style building that is now a museum displaying the old way of life of Wang Krod of the past. Luang Prathuang Khadee, I read, was the first mayor of Phichit during the reign of King Rama VI.

“Today, people of Wang Krod community don’t sell their products for profit but out of pride,” says Traisit. “As the governor says, ‘money isn’t the most important thing in life; pride is how we can preserve our charming identities.”

Thai Taste Festival for tourists and tummies

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http://www.nationmultimedia.com/detail/Tourism/30346946

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Thai Taste Festival for tourists and tummies

Tourism June 04, 2018 12:25

By The Nation

The Tourism Authority of Thailand (TAT) is bringing together 134 restaurants and street-food vendors for the Amazing Thai Taste Festival from June 8 to 10 in Bangkok’s Siam Square

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The main attractions at the event, which has as its theme “Eat Thai Food, Feeling Good”, will be the three street-food vendors recommended in the prestigious Michelin Guide.

Other highlights will be a unique fruit buffet and, for the first time anywhere in the world, the unveiling of Khao Tom Mad Tu-rian Lava.

Khao tom mad is a dessert of steamed sticky rice and banana wrapped in a banana leaf, but for this event, the filling will be “the king of fruits” – durian.

Visitors will also be able to taste jasmine rice from Ubon Ratchathani, which can fetch up to Bt300,000 per tonne.

TAT Deputy Governor Sujitra Jongchansitto said on Monday the event aims to open “new shades of experiences for tourists” through gastronomy tourism.

The festival is expected to attract eight million visitors and generate Bt40 million.

Thai Airways to end Bkk-Samui flights

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/detail/Tourism/30346868

Thai Airways to end Bkk-Samui flights

Thailand June 02, 2018 20:20

By THE THAIGER

13,005 Viewed

Thai Airways is scrapping its Bangkok-Samui flights from September this year.

The airline has flown Bangkok to Samui International Airport, return, twice a day in a Boeing 737 carrying up to 149 passengers after negotiating a contract with Bangkok Airways in 2008.

The private airport on Koh Samui was built by Bangkok Airways in 1989 and has been managed by that airline ever since.

When THAI began flying the route, the national airline said it would be convenient for travellers flying through Bangkok on Thai Airways to transfer to a TG flight to the island through the one airline.

It was also considered a breakthrough at the time, ending a monopoly for the Bangkok-Samui flights sector. Bangkok Airways dominates the route, offering around 19 flights daily each way. Thai Airways feels it is justified in cancelling the service this September following the signing of a codeshare agreement with Bangkok Airways last year.

The airline can ticket its European or Asian passengers through to Samui on any of the daily Bangkok Airways flights at agreed fares that are competitive for TG to resell.

The resulting monopoly for Bangkok Airways means that flights could cost up to more than double that of routes of a similar distance around the region.

Samui Island’s airport was developed as the country’s first privately owned airport but has faced constant criticism from hoteliers on the island who claimed Bangkok Airways made it difficult for competitors to serve the island.

At one point the government threatened to build a second airport on the island but land appropriation costs were too high. However, the tactic did result in THAI gaining landing rights for two flights per day.

According to Airlineroute’s timetable information, Thai Airways will on September 2 end its TG281 service departing Bangkok at 7.45am, and TG287 departing Bangkok at 3.30pm.

Travel industry needs new mindset, approach to zero in on millennials

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http://www.nationmultimedia.com/detail/Tourism/30346471

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Travel industry needs new mindset, approach to zero in on millennials

Tourism May 29, 2018 01:00

By   THE NATION

4,490 Viewed

MILLENNIALS represent more than 45 per cent of Asia Pacific’s population, and with 60 per cent of the world’s millennials expected to live in Asia by 2020, according to the latest survey by Amadeus.

According to the survey it’s a group that no one can afford to ignore. What does it take to win their hearts, minds and wallets?

Amadeus shines a light on what 18 – 35 year olds in APAC want when it comes to travel.

Journey of Me Insights: What Asia Pacific Millennial Travelers Want is the latest in a series of Journey of Me reports that Amadeus first launched in August 2017. Conducted in collaboration with YouGov across 14 markets in Asia Pacific, the research surveyed 6,870 respondents, 45 per cent of whom were millennials at the time the data was collected.

More so than the generations that have come before them, millennials are embracing new technology, experiences, and ways of traveling. 42 per cent of millennials say they often use ride-sharing apps when they travel, and 35 per cent frequently use sharing economy services for trip accommodation.

They are also overall more open to new technologies that enrich their experiences. For example, 77 per cent of Thai millennials show interest in augmented reality apps that delivers digital overlays containing interactive information about the culture or history of the site, compared to 67 per cent regionally.

Targeting millennials’ desire for new experiences is a golden opportunity for travel providers. In fact, the research found that after recommendations that help them save money (37 per cent), millennials are most interested in recommendations that expose them to new experiences (27 per cent).

They are also open to travel providers sending them these recommendations or updates through alternative platforms. While APAC millennials prefer to be contacted by email, 45 per cent of Thai millennials actually prefer to be contacted via social media.

Karun Budhraja, Vice President, Corporate Marketing & Communications, Asia Pacific, Amadeus said, “The Millennial generation is indeed an extremely interesting generation. They grew up with the Internet and technology is second skin to them. They have an openness to new experiences and a willingness to rattle the status quo. They want different experiences in travel, so the industry must serve them differently. Travel providers will need to adopt new technology, new strategies, and above all, new mindsets if they want to secure millennial mind and market share.

By understanding what drives Asia Pacific millennials and what they value when they travel, businesses will be better placed to meet their needs.”

“While millennials may still look to influencers to curate trends, ideas and inspiration, I believe they are also becoming more sophisticated in how they evaluate them. With so many influencers becoming brands unto themselves, some of the authenticity that made them so appealing in the first place starts to get lost. ‘Real’ is more important than ‘perfect’, and that is an important lesson for the industry to understand,” added Budhraja.

The research shows that Thai millennials are less likely to avoid visiting a destination that has extreme weather, a recent terror attack, or safety or security issues like a spike in crime. While 71 per cent of Thai baby boomers would avoid a destination which has had a recent terror attack, only 61 per cent of millennials say the same.

However, the research also finds that millennials are less open than older travelers to sharing their personal information with travel providers, in return for more relevant offers or personalised services.

73 per cent of Thai Generation X travellers say they are somewhat open to sharing their information, compared to 65 per cent of Thai millennials. This caution may be due to millennials being tech-savvy digital natives, and therefore more likely to be aware of security and privacy issues.

NAKHON PATHOM QR Code service launched for tourists

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http://www.nationmultimedia.com/detail/Tourism/30345937

NAKHON PATHOM QR Code service launched for tourists

Tourism May 22, 2018 01:00

By The Nation

9,903 Viewed

The Department of Tourism and provincial authorities of Nakhon Pathom have jointly launched the QR Code service under the Thailand Scan Me programme to give visitors a quick and easy digital access to the information about Nakhon Pathom’s tourist attractions.

The launch ceremony took place recently at Wat Phra Pathom Chedi Temple, one of the eight main tourist attractions in Nakhon Pathom that offers QR Code service to the tourists.

According to Anan Wongbenjarat, Director General of the Department of Tourism (DOT), Ministry of Tourism and Sports, the offering of QR Code service is an effort of the DOT to make it more convenient for the visitors to get information while travelling.

Nakhon Pathom now offers 13 QR Code stands in eight main tourist attractions: 2 at the Wat Phra Pathom Chedi Temple, 1 at Wat Phra Prathon Chedi, 1 at His Majesty the King Insect Park, 1 at Wat Lam Phaya Floating Market, 1 at Wat Rai Khing Temple, 3 at Don Wai Floating Market, 3 at Thai Film Archive, and 1 at Buddha Monthon.

THAI TRAVELLERS : Majority regrets missed opportunities: survey

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http://www.nationmultimedia.com/detail/Tourism/30345940

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THAI TRAVELLERS : Majority regrets missed opportunities: survey

Tourism May 22, 2018 01:00

By The Nation

9,267 Viewed

Whether it’s wishfully thinking about that long distance vacation you could’ve booked, or that road trip you should’ve taken, Booking.com research reveals that a whopping 81 per cent of Thai travelers have had regrets over missed travel opportunities.

 Booking.com has conducted a research across 20,500 global travellers from Australia, Germany, France, Spain, Italy, China, Brazil, India, the USA, the UK, Russia, Indonesia, Colombia, Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Maxico, the Netherlands, Sweden, Sinagapore, and Israel in March this year. It revealed that Thai travellers, the biggest missed travel opportunities included not traveling more often (44 per cent), not traveling more when younger (38 per cent), not doing more adventurous travel (38 per cent), not going to more remote destinations (38 per cent), not visiting a destination when he/she could afford to (37 per cent) and not seeing more of the countries traveled to (35 per cent).

However, regrets are a lot higher amongst Generation Z with half of this age group regreting not traveling more often (52 per cent) and about 34 per cent regrets not being more adventurous.

It’s also no surprise that 42 per cent of the selfie generation (18 to 24 year olds) found it upsetting when they failed to capture more photos to commemorate their trips. This figure stood at only 34 per cent for overall travelers.

Despite their sense of regret, chiefly stemming from perceived barriers around language, expense, directions and safety in the unknown, most (83 per cent) of all Thai travelers have overcome their worries about travelling to a new destination and have traveled there.

Baby boomers are the most willing to face their travel anxieties head on with the majority (85 per cent) say they have. This has positive impacts as it encouraged 52 per cent to travel more widely in the future, 49 per cent gained increased confidence in life and 25 per cent a sense of personal achievement. Traveling deepen existing and create new relationships with almost a third (31 per cent) of Thai travellers becoming closer to their families and one in three (34 per cent) making new long-lasting friendships while on vacation.

For the majority (84 per cent) of Thai travellers, going on vacation has inspired significant life changes, rising to 89 per cent of 25 to 34 year olds, with nearly half (40 per cent) saying they found their purpose or passion in life, 29 per cent of people have overcome a major fear and 26 per cent learnt a new language.

Travelling can also be beneficial both physically and mentally with 60 per cent saying it had a positive effect on their mental health and 25 per cent deciding to improve their physical health.

NokScoot invites travellers’ applications

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http://www.nationmultimedia.com/detail/Tourism/30345645

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NokScoot invites travellers’ applications

Tourism May 17, 2018 16:37

By The Nation

7,730 Viewed

NokScoot is inviting hopefuls to compete to become one of 10 travellers the airline recruits to fly free from Bangkok to Tokyo as part of its “best job in Thailand” campaign.

Contestants who are passionate about travelling are encouraged to introduce themselves in unique, quirky and fun videos that capture their personality and wanderlust.

Selected winners will fly economy class with a guest for free to Tokyo on NokScoot, with accommodation provided by Expedia, plus Bt15,000 in pocket money from NokScoot. While in Tokyo the new recruits are expected to report back on hidden gems they come across in the Japanese capital.

“Successful recruits must be willing to shop, discover, explore, eat and make friends with the Japanese while sharing their experiences on Tokyo’s chic, urbane lifestyle,” said Yodchai Sudhidhanakul, CEO of NokScoot. “We expect them to generate considerable buzz on social media and heightened curiosity about visiting Japan, and we can’t wait to welcome them onboard NokScoot to help them begin this adventure.”

To apply, like the NokScoot Facebook page, then create a video to pitch to the airline on why you should be considered. When uploading the video clip to Facebook or Instagram, videos must be posted publicly. They must also be tagged @NokScoot so its judges can find them and have the #NokScoot hashtag.

Singapore Airlines and Silk Air to codeshare with Fiji Airways

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http://www.nationmultimedia.com/detail/Tourism/30345609

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Singapore Airlines and Silk Air to codeshare with Fiji Airways

Tourism May 17, 2018 09:58

By The Nation

8,220 Viewed

Singapore Airlines, SilkAir and Fiji Airways recently signed a codeshare agreement that will provide more convenient connections for customers travelling to Fiji from 10 destinations in Asia, including Thailand, and Europe through the Singapore hub.

Under the agreement, Singapore Airlines and SilkAir customers can access Fiji Airways’ non-stop flights between Singapore and Nadi. The island’s airline launched a third weekly seasonal service last month. Passengers can also travel on codeshare flights between Nadi and three domestic destinations, including the Fijian capital Suva, Labasa and Savusavu.

In turn, Fiji Airways customers will be able to access Singapore Airlines and SilkAir-operated flights to destinations in Thailand, Malaysia, China, Germany, Japan, South Korea and the United Kingdom.

Tan Kai Ping, senior vice president, Marketing Planning Singapore Airlines said: “We are delighted with the new agreement with Fiji Airways, which will add this beautiful island destination to the Singapore Airlines and SilkAir codeshare network. This is another example of how we are continuously looking to expand our reach to provide our customers with more travel options.”

Andre Viljoen, Fiji Airways’ managing director and chief executive echoed the sentiment, adding: “We’re pleased to sign this codeshare agreement with Singapore Airlines and SilkAir, which enhances the airline group’s impressive global distribution network and significantly grows our footprint across Asia and Europe, with some of these cities appearing on the Fiji Airways network for the very first time.

“We are confident that this codeshare agreement will allow more travellers from Thailand and around the world to experience the beauty of Fiji and the wider South Pacific region.”

The codeshare flights are subject to regulatory approvals. Tickets will be progressively made available for sale through the various booking channels following the approvals.

Transport Company eyes new Sa Kaew to Songkhla bus route

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http://www.nationmultimedia.com/detail/Tourism/30345132

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Transport Company eyes new Sa Kaew to Songkhla bus route

Tourism May 11, 2018 10:10

By The Nation

5,143 Viewed

The government-run Transport Company plans to open a new bus route from Sa Kaew to Songkhla for Cambodian travellers, the company’s managing director said on Friday.

Jirasak Yaowatsakul, managing director of the Transport Company, said the company is seeking permission from the Land Transport Department to open a new route linking the Aranyaprathet border checkpoint in Sa Kaew to the Sadao checkpoint in Songkhla.

The route would mostly attract Cambodians who wish to travel to Malaysia, he said.

Jirasak said most Cambodians travelled on chartered vans that often ended up in accidents, so a regular bus service could be safer for them.

Statistics from the two border checkpoints showed that more than 100 Cambodians travelled from Aranyaprathet to Sadao each day, Jirasak said.

He said permission may be granted in about a month.

Expedia data shows tourist growth areas

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http://www.nationmultimedia.com/detail/Tourism/30345058

Expedia data shows tourist growth areas

Tourism May 10, 2018 17:02

By The Nation

5,859 Viewed

Expedia Group, the world’s largest online travel company that includes Expedia.com, AirAsiaGo, Hotels.com and other online travel brands, has released its 2017 data After the hugely successful “Amazing Thailand” campaign in 2017, TAT’s new campaign positions Thailand as a destination that offers arts and culture, beach and nature and gastronomy.

Pimpawee Nopakitgumjorn, marketing chief at Expedia Group, said: “Hoteliers can effectively reap the benefits of this new campaign by aligning their properties with one or more of its themes. When linked with analytics and coupled with the appropriate outreach such as Expedia Group’s package offerings, hotel partners can effectively target new markets and find travellers who may potentially be more interested in their hotel due to a match in what they are looking for and what the hotel has to offer.”

There are many emerging trends found from Expedia Group’s 675 million monthly site visits from across the globe:

In arts and culture, Chiang Rai and Sukhothai recorded healthy growth of over 50 per cent year on year (YoY) in inbound demand.

Chiang Rai recorded 80 per cent YoY inbound growth thanks to hill tribes and their distinctive customs that make for an intriguing cultural mix. Chiang Mai, on the other hand, experienced a relatively slower but still healthy growth over 30 per cent.

While Asian travellers seemed more interested in experiencing customs, European tourists from France, Germany and United Kingdom showed greater interest in exploring Thailand’s historical ruins.

Sukhothai, known for its ruins of Thailand’s first kingdom dating back over 700 years, experienced over 50 per cent YoY in inbound demand. Europeans alone accounted for more than half of this growth.

In beaches and nature, package bookings drove higher average daily rates in beach destinations while Khao Yai National Park registered three-digit growth.

While the top five most visited beach destinations among international travellers remained the same as in 2016, Pattaya led the pack with YoY growth over 40 per cent followed by Phuket and Hua Hin with more modest growth of over 20 per cent. On the other hand, Koh Samui and Krabi recorded relatively slower growth at around 10 per cent.

Hotel partners operating in these top five beach destinations were told that Expedia Group’s package travellers paid 1.2 times more for their accommodation compared to standalone bookings. The Expedia Group’s packages offer both flights and hotels together. On average, package travellers tend to stay one more day and they are 50 per cent less likely to cancel their trips due to the non-refundable flights, compared with standalone bookings. The United States, Australia and the United Kingdom led the growth for package demand to Thailand’s key beach destinations.

Less visited Koh Chang and Koh Lipe both recorded a healthy over 30 per cent growth.

Khao Yai National Park, a Unesco World Heritage Site teeming with wildlife and thick jungles, recorded over 160 per cent growth YoY. Over half of these visitors are from South East Asian countries with Singapore topping the list, accounting for nearly 40 per cent of Khao Yai’s visitors.

Bangkok was named the world’s top street food city. Michelin launched its first guide to Bangkok, featuring 98 restaurants. These recent developments highlight how Bangkok embraces international dining while spotlighting its own rich culinary heritage and authentic Thai cuisine.