Guys get the “Menllennial” treatment

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Guys get the “Menllennial” treatment

lifestyle August 30, 2018 15:35

By The Nation

2,756 Viewed

Gaysorn Village invites discerning gentlemen to attend a series of exclusive events on the theme “Gaysorn Menllennial” from September 6 to 30.

“Gaysorn Menllennial is an interactive event where gentlemen, epicureans and those with meticulous taste can share inspiration for living life to the fullest in their own unique ways. This is the driving force behind the stylish transformation of Gaysorn Village into a destination to hangout with likeminded people, offering various aspects of life experiences. For the event, gentlemen are invited to indulge in their favourite pastimes and to embark on a mindset where lifestyle meets the millennial man. We hope our customers can experience a versatile concept which can be defined in two words – life & style,” says Charn Srivikorn, chairman of Gaysorn Property.

One of the highlights is “The Great Wine Harvest” that aims to turn Gaysorn into a wine enthusiasts playground, offering more than 150 labels of artisan, organic and rare wines.

On September 6, representatives from investment firm Yuanta Securities will be hand for discussions, while Dr Pramote Rienjaroensuk, editorial director of I Am Watch magazine , will talk about the latest timepieces.

Visitors are also invited to join a community of wine lovers and meet wine experts in the wine talk at Riedel Wine Bar & Cellar from September 6 to 9.

The wine harvesting festival, “Les Vendanges”, returns to Gaysorn Village from September 6 to 9 and offers an opportunity to find out more about the wine growing process from experts in the industry along with some of the wine makers themselves.

Then meet passionate importers of boutique wines from both Old and to New Worlds with over 150 labels to sample. Making their mark this year are the artisanal and bio-dynamic wines where growers take extra measures to ensure crisp, clean and sustainable wines for the entire world to enjoy.

Visitors can enjoy the finest wines throughout Gaysorn Village as 20 participating branded boutiques host special wine tasting pop-ups and each will serve a wine that truly reflects their brand identity.

For the fashion conscious The Artisan’s Royal Club brings together fashion and grooming essentials for men including Truefitt & Hill – one of the world’s oldest barbershop and grooming service, crafted shoe maker Mango Mojito , Selvedgework with custom made jeans, Notch with bespoke suit tailoring and Duke, a contemporary whiskey & cigar bar and art gallery.

The first flagship store in Thailand of the renowned Italian fashion brand Etro will hold a grand opening party on September 12.

Moreover, for those who love luxury cars, there’s a Car Showcase featuring Bentley, Porsche and Ducati Big Bike Ducati. The new Porsche Cayenne E-Hybrid will be unveiled for the first time in Thailand.

Lastly, check out the Men Market which offers every gentleman’s must-have items, accessories and cool gadgets, including Japanese handmade eyewear, clothes, hats, shoes, bags and much more.

For more information, visit Facebook.com/GaysornVillage/

G-Shock shows it can take it

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

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  • Central Marketing Group president Edwin Yap Hawson, second left, Viroj Supitak, right, CPN chief operating officer Pakorn Partanapat, second right, and Casio Marketing (Thailand) managing director Koji Shinjo, left.
  • G-Shock watches can be tried on – and hurled at a wall to test their toughness – at the new store at CentralWorld.

G-Shock shows it can take it

lifestyle August 30, 2018 01:00

By THE NATION

2,349 Viewed

Casio opens a new shop at CentralWorld to sell the new range

Casio G-Shock Thailand recently celebrated its 35th anniversary by opening a store in the heart of Bangkok, on the third floor of CentralWorld, featuring innovative technology and interactive zones filled with hard-to-find collaborative pieces, available only at this locale.

“It’s a concept store built with the user-experience in mind,” says Viroj Sukpitak, senior vice president of Casio & Hardline.

“Exclusively for Thailand, G-Shock has created a space that encompasses everything G-Shock, showcasing an extensive product range and the latest inline watches.” The durability of the G-Shock Origins DW-5600 watch was demonstrated when it was dropped from the third floor to the ground.

Not only did it not shatter, the watch was totally unfazed, “still working!” as someone shouted.

Tong Twopee of the hip-hop duo Southside performed a mini-show that featured the new song “Aow La Woii”, and there was a fashion show with street-style celebrities modelling the different looks of G-Shock DNA.

“I believe G-Shock is one of Thais’ most favourite watches,” Tong enthused. “Especially with its rubber strap, it is attractive, durable and smart. We wear them when we’re kids and we still wear them even when we grow up because they’re more comfortable and functional.”

Tong was wearing a G-Shock MTG with a stainless steel strap. “It’s very basic, classic and simple and has 20-bar water resistance.”

“Absolute Toughness” is the concept behind the timepieces and the store, which looks as bold and futuristic as the latest streetwear.

The interactive areas include the “Tough Test Zone” where you can throw your watch at a wall, “#RareItems!” with limited editions, “3D Hyper-Visual Movies” with videos of shock-resistance testing, “G-Shock Bar” where you can Touch & Try every model, and “Fast View!” with a giant digital touchscreen catalogue.

Check out http://www.CasioCMG.com and the “Casio Watches Thailand” Facebook page.

Need some guidance?

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http://www.nationmultimedia.com/detail/lifestyle/30353244

Need some guidance?

lifestyle August 30, 2018 01:00

By THE NATION

2,179 Viewed

If you need help figuring out what you want and how to get it, TK Reading Club and Bookscape are hosting an event on Saturday about the book “Designing Your Life: How to Build a Welllived, Joyful Life”.

The advice of authors Bill Burnett and Dave Evens – both Silicon Valley design innovators – will be discussed that afternoon in Mini Theatre Room 12 on the eighth floor of TK Park at CentralWorld.

Asian Leadership Academy co-founder and chief executive May Sripatanaskul and Rawit Hanutsaha, who translated the book into Thai, will lead the chat. Joining them will be Narin Jitpraneechai, co-founder of the social enterprise called achieve, which helps put Thai students on the right career path.

There’s no admission charge. Find out more at https://bit.ly/2OC4t9X.

Take your sunglasses

The 62nd Bangkok Gems & Jewellery Fair at Impact Arena from September 7 to 11 will have 900 domestic and overseas companies represented at 2,000 booths. Prepare to be dazzled by the diamonds, pearls, gold and other precious metals and costume and fashion jewellery, as well as the astonishing equipment used in the trade.

Metro Men/LGBT, The Moment, Heritage & Craftsmanship, Spiritual Power and Beyond Jewelry /Jewelry Crossover will participate in “The Niche Showcase”, featuring eyeglasses, mobile phones, clocks and home décor.

The show’s open to trade people from September 7 to 9 and the general public on September 10 and 11. Learn more at (02) 507 83923 and http://www.BkkGems.com.

Build a library

The Bangkok Art Book Fair will be held at Bangkok Citycity Gallery on Sathorn Soi 1 from September 6 to 9 with every kind of tome imaginable on sale. One speciality will be books on contemporary art and techniques for making contemporary art prints.

Get the details at (083) 087 2725.

‘Dorian Gray’ onstage

Oscar Wilde’s gothic and philosophical novel “The Picture of Dorian Gray” hits the stage at the Chatrium Residence Riverside’s Culture Collective Studio on Charoenkrung Soi 70 in Bangkok from September 13 to 16.

Director Loni Berry sets the play in a Bangkok jazz cabaret of the 1940s and ’50s. Tickets cost Bt1,000 at http://CultureCollective.com/productions/thepictureofdoriangray. Find out more at (089) 876 5400 and info@culturecollective.com.

Hoist a glass with O’Malley

O’Malley’s Irish Pub is opening a new branch in the basement of the United Centre Building on Bangkok’s Silom Road on Saturday.

Your favourite new “Irish local” will have the same extensive range of classic ales and pub food and a warm, welcoming staff.

Casa Lapin gets bigger – but cosier

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

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  • Casa Lapin partners Surapan Tanta, third left, Ekachai Sukhumvitaya, centre, and Termpong Yoovidhya, third right, greet Pranai Phornprapha, Atcha Charoenrasmikiat, Chompunood Rojsiriruch and Supachai Kanjanasakchai.
  • Casa Lapin celebrates its sixth anniversary with the opening of another branch, this time on the third floor of CentralWorld.
  • Orange Garnish is one of two new beverages on the menu.

Casa Lapin gets bigger – but cosier

lifestyle August 30, 2018 01:00

By THE NATION

2,301 Viewed

Coffee lovers are buzzing about the newest branch in Bangkok

The remarkable décor and the heady aroma permeating the latest branch of Casa Lapin at CentralWorld is enough for regular patrons of the six-year-old chain, but clearly the management is reaching for more.

“Because this branch is in the heart of Bangkok, we wanted to develop something much more complete than you see elsewhere,” says Ekachai Sukumvitaya, a partner in the business with Surapan Tanta and Termpong Yoovidhya.

“From the decoration to the extra spaciousness and added comfort, this is a great place for urbanites and tourists to enjoy a coffee in a cosy, chilled-out ambience.

“We never stop creating new dishes and beverages to please every customer. The coffee beans we use are selected with the emphasis on local produce, which features in our Supreme House Blend, because we aim to support Thai farmers.

“We regard this branch as our flagship outlet with its all-in-one function and we hope it will become another popular place to hang out.”

Casa Lapin is known for its characteristic coffee-making techniques such as Slow Bar and Aero-press and its innovative Steampunk coffee machine, a digital system guaranteed to bring out the best taste and aroma.

Its Single Origin coffee beans come from the best sources in Thailand, such as Ban Mae Chan Tai in Chiang Rai and Ban Mae Ton Luang in Chiang Mai. Beans are also imported from Ethiopia, Kenya, Costa Rica and Colombia according to season.

The menu offers two new fruity beverages.

Orange Garnish has Supreme House Blend coldbrewed with nitrogen and mixed with mandarin orange. Nitro Peach Tea gets the same nitrogen chill to evoke a soft and subtle texture, sweet taste and light aroma.

Favourites food orders on the menu include the French Toast Breakfast – a full Western-style breakfast with a thick slice of brioche dipped in egg and milk and roasted, grilled sausage, crispy bacon, spinach, stir-fried mushrooms and baked carrot.

Salmon Cream Cheese is a slice of fermented bread topped with cream cheese and presented with smoked salmon and vegetables.

Pork Spicy Miso is rice stir-fried with pork shoulder that’s not too fatty and concentrated Japanese miso sauce fired up for the Thai palate. That comes with tofu and seaweed miso soup.

For dessert there’s French Toast Berries, which is more of that egg-dipped brioche pan-grilled with berry sauce, and Chocolate Chip Hot Cake, the dough for which combines the textures of cake and cookies. It arrives with vanilla ice cream and Sea Salt Caramel.

Celebrities attending the opening included Prairpun Tumwattana, Pumi Sarasin, Alena Piamkulawanich, Vasuwat Kuhapremkit, Pirachai Bencharongkul, Ariya Tejapaibul, Supachai Kanjanasakchai, Kerika Chotivichit, Ployvarin Songpakorn, Rinrata Indamra, Kalayada Lohacharoenvanich, Atcha Charoenrasmikiat, Kwansupha Panyawuthikrai, Wanvisa Jitsakdannont, Sittamon Pholdee, Chompunood Rojsiriruch, Pitchanat Sakhakorn, Virithipa Bhakdiprasong, Chartayodom Hiranyathiti, Pimthong Washirakom and Kamolned Ruangsri.

Alena confessed to being a coffee addict in need of an iced Americano fix before work every morning.

“An Americano gives you the authentic taste of coffee and I can really enjoy it completely and feel alert. I personally like coffee from Thai beans because they have a unique aroma and fine taste,” she says.

Ployvarin loves inhaling the aroma at the café. “I generally order iced mocha that’s rich in both coffee and chocolate flavours and a sweet taste. I have it with a croissant.”

Vasuwat’s preference is an iced cappucino. “I find it easy to drink with the rich flavour and creamy texture, especially the soft milk foam, which makes it more delicious. I occasionally try whatever’s new. In summer I enjoy coffee infused with fruit juice because it’s refreshing.”

Prairpun is a fan of tea and chooses hers based on the aroma. “I find that the aroma enhances the flavour. I often drink hot matcha green tea with cake and enjoy the flavour of dessert even more.”

Kid you not: Goats can read your face

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http://www.nationmultimedia.com/detail/lifestyle/30353209

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Kid you not: Goats can read your face

lifestyle August 29, 2018 07:53

By Agence France-Presse
Paris

Goats can distinguish smiling human faces from frowning ones on photos, and actively seek out snapshots of happier individuals, a study said Wednesday.

Shown two pictures of the same person — one with a happy expression and the other angry — 20 domesticated goats in an experiment were more likely to approach the smiling image and touch it with their snout, said researchers from Europe and Brazil.

“Goats looked and interacted on average 1.4 seconds with the happy faces and 0.9 seconds with the angry faces,” study co-author Christian Nawroth of the Queen Mary University of London told AFP.

“That means that goats spend approximately 50 percent more time to look and interact with happy images compared to angry ones.”

The study, published in the journal Royal Society Open Science, claims to provide the first evidence of goats reading human emotional expression.

The findings suggested “livestock species have very sophisticated minds to interpret their environment,” said Nawroth, and “likely adapt their behaviour” based on human facial expressions.

Goats, unlike dogs or horses, were not domesticated because of their ability to read and respond to human moods, but to provide their milk, meat, dung, and coats.

“The study has important implications for how we interact with livestock and other species, because the abilities of animals to perceive human emotions might be widespread and not just limited to pets,” said Nawroth’s colleague Alan McElligott.

The team found goats were even more likely to approach happy pictures when they were placed to the right of the angry image, suggesting the animals use the left side of their brain to process positive emotion.

Taiwan gay marriage faces new hurdle with referendum proposal

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http://www.nationmultimedia.com/detail/lifestyle/30353152

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Taiwan gay marriage faces new hurdle with referendum proposal

lifestyle August 28, 2018 14:33

By Agence France-Presse
Taipei

Conservative campaigners on Tuesday threw a roadblock in the path to legalising same-sex unions in Taiwan, proposing a public vote on the issue and saying any reforms would jeopardise “family values”.

Taiwan’s top court ruled in May 2017 that preventing same-sex marriage was unconstitutional and gave a two-year deadline for its legalisation — which would make the island the first place in Asia to do so.

But there has been little progress on the issue since then, with President Tsai Ing-wen saying society is still divided on the issue.

The anti-gay marriage Happiness of the Next Generation Alliance submitted a referendum petition to election authorities on Tuesday to try to prevent the civil code from being amended to recognise same-sex partnerships.

If successful, the move may instead require a separate law to be enacted for civil unions between same-sex couples — a move that gay marriage campaigners say would be discriminatory and offer fewer legal protections.

“The bottom line of basic family values shouldn’t be overturned,” alliance spokesman Tseng Hsien-ying told reporters after the petition was brought to the election commission.

“The collapse of the family system will deal a huge blow to society.”

Last year’s court decision did not give specific guidance on how same-sex relationships should be legislated.

The petition collected more than 678,000 signatures. If vetted and approved by the Central Election Commission, the referendum will be held to coincide with local elections in November.

The group said it would also lodge two more petitions with the commission later Tuesday.

One would remove same-sex education from the school curriculum, while the other redefines the civil code’s definition of marriage as being between a man and a woman.

The commission said it had a number of other referendum proposals to process first and will handle the group’s petition later Tuesday or Wednesday.

Gay rights campaigners are also rushing to gather signatures for their own referendum proposal, which would ask the public to vote to enshrine same-sex marriage in the civil code.

“We have to let those in power see very clearly the wishes of the people, and we hope they can amend the legislation as soon as possible,” said Miao Bo-ya, a key activist behind the campaign.

Referendum proposals in Taiwan are put to a public vote if they are supported by 1.5 percent of the electorate — a little over 280,000 signatures.

Plebiscites are legally binding and the government is obliged to propose laws that reflect their results.

No drinking please, it’s dangerous

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

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No drinking please, it’s dangerous

lifestyle August 28, 2018 01:00

By AGENCE FRANCE-PRESSE
PARIS

A new study concludes there is no safe level of alcohol

Even an occasional glass of wine or beer increases the risk of health problems and dying, according to a major study on drinking in 195 nations that attributes 2.8 million premature deaths worldwide each year to booze.

“There is no safe level of alcohol,” said Max Griswold, a researcher at the Institute for Health Metrics and Evaluation in Seattle, Washington and lead author for a consortium of more than 500 experts.

Despite recent research showing that light-to-moderate drinking reduces heart disease, the new study found that alcohol use is more likely than not to do harm.

“The protective effect of alcohol was offset by the risks,” Griswold said in summarising the results, published in medical journal |The Lancet on Friday.

“Overall, the health risks associated with alcohol rose in line |with the amount consumed each day.”

Compared to abstinence, imbibing one “standard drink” – 10 grammes of alcohol, equivalent to a small beer, glass of wine or shot of spirits – per day, for example, ups the odds of developing at least one of two dozen health problems by about half-a-per cent, the researchers reported.

Looked at one way, that seems like a small increment: 914 out of 100,000 teetotallers will encounter those problems, compared to 918 people who imbibe seven times per week.

“But at the global level, that additional risk of 0.5 per cent among (once-a-day) drinkers corresponds to about 100,000 additional deaths each year,” said senior author Emmanuela Gakidou, a professor at the University of Washington and a director at the Institute for Health Metrics and Evaluation.

“Those are excess deaths, in other words, that could be avoided,” she told AFP.

The risk climbs in a steep “J-curve”, the study found.

An average of two drinks per day, for example, translated into a seven per cent hike in disease and injury compared to those who opt for abstinence.

With five “units” of alcohol per day, the likelihood of serious consequences jumps by 37 per cent.

The “less is better, none is best” finding jibes with the World Health Organisation’s long-standing position, but is at odds with many national guidelines, especially in the developed world.

Britain’s health authority, for example, suggests not exceeding 14 drinks per week “to keep health risks from alcohol to a low level”.

“There is always a lag between the publication of new evidence and the modification and adoption of revised guidelines,” said Gakidou, who admitted to being an “occasional drinker” herself.

“The evidence shows what the evidence shows, and I – like 2.4 billion other people on the planet that also consume alcohol – need to take it seriously.”

Overall, drinking was the seventh leading risk factor for premature death and disease in 2016, accounting for just over two per cent of deaths in women and nearly seven per cent in men.

The top six killers are high blood pressure, smoking, low-birth weight and premature delivery, high blood sugar (diabetes), obesity and pollution.

But in the 15-49 age bracket, alcohol emerged as the most lethal factor, responsible for more than 12 per cent of deaths among men, the study found.

The main causes of alcohol-related deaths in this age group were tuberculosis, road injuries and “self-harm”, mainly suicide.

King’s College London professor Robyn Burton, who did not take part in the study, described it as “the most comprehensive estimate of the global burden of alcohol use to date.”

The examination of impacts drew from more than 600 earlier studies, while a country-by-country tally of prevalence – the percentage of men and women who drink, and how much they consume – drew from another 700.

Both were grounded in new methods that compensated for the shortcomings of earlier efforts.

Among men, drinking alcohol in 2016 was most widespread in Denmark (97 per cent), along with Norway, Argentina, Germany, and Poland (94 per cent).

In Asia, South Korean men took the lead, with 91 per cent hitting the bottle at least once in a while.

Among women, Danes also ranked first (95 percent), followed by Norway (91 per cent), Germany and Argentina (90 per cent), and New Zealand (89 per cent).

The biggest drinkers, however, were found elsewhere.

Men in Romania who partake knocked back a top-scoring eight drinks a day on average, with Portugal, Luxembourg, Lithuania and Ukraine just behind at seven “units” per day.

Ukranian women who drink were in a league of their own, putting away more than four glasses or shots every 24 hours, followed by Andorra, Luxembourg, Belarus, Sweden, Denmark, Ireland and Britain, all averaging about three per day.

The most abstemious nations were those with Muslim-majority populations.

In celebration of Indonesia

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http://www.nationmultimedia.com/detail/lifestyle/30353060

In celebration of Indonesia

lifestyle August 27, 2018 17:17

By The Nation

Discover the very best Indonesian products this week as six of the country’s most noteworthy brands bring their crafts to Bangkok in “Remarkable Indonesia”, continuing at Exploratorium on the fourth floor of Siam Discovery through Sunday.

Among the brands is Lungsin, a modern reflection of Indonesian cultural heritage inspired by traditional hand-woven textile, which offers casual and formal accessories in a blend of East and West designs.

Apip’s Batik is presented by well-known designer and artist, Afif Syakur, who has brought the batik culture of Pekalongan to his gallery in Yogyakarta, where he showcases more than 4,000 pieces of vintage batik while producing some 200 new pieces every month. The textiles have their own characteristics and designs, which utilise patterns from all over Indonesia in modern colours.

Wignyo Tenun Gaya is a local fashion brand that uses ethnic fabric for a modern ready-to-wear collection designed and developed by Wignyo Rahadi, the deputy chairman of the Indonesian Fashion Chamber. The products are well known and loved by their loyal clients because of the quality of the hand-woven fabrics and the simple designs.

Batik Kemayu, a brand established by Finny Sigar, an Indonesian national residing in Thailand, actively promotes Indonesian batik and other traditional fabrics.

“Remarkable Indonesia” also includes jewellery by Runi Palar, created for those who value individualism and which makes precious, one-of-a-kind talismans.

Ugari Collection, meanwhile, offers brooches, necklaces, rings, bracelets and earrings in exclusive designs characterised by traditional Indonesian motifs.

HOOQ ready for more fresh talent

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http://www.nationmultimedia.com/detail/lifestyle/30353046

HOOQ ready for more fresh talent

lifestyle August 27, 2018 12:46

By The Nation

Southeast Asia video-on-demand service HOOQ has announced the judges for the second season of “Filmmakers Guild”, including directors Banjong Pisanthanakun and Adisorn Tresirikasem of Thailand, Mouly Surya and Joko Anwar of Indonesia and Jun Robles Lana of the Philippines and award-winning Filipino actress Agot Isidro.

Chief content officer Jennifer Batty said the judges had “given us their vote of confidence by contributing their time and invaluable experience to seek out talented filmmakers in Asia to showcase their best scripts”.

“The successful first season and the positive response towards ‘HOOQ Filmmakers Guild’ paved the way for this second season and is a testament to our commitment to supporting the Asian film industry by providing an opportunity for talented filmmakers around the region to turn their ideas into a TV series.”

The panel will select the region’s most imaginative scripts and together with HOOQ help turn the stories into realities.

US$30,000 will be spent turning five selected scripts into a pilot episode that will debut on HOOQ, and the judges and viewers will decide which one deserves a complete season.

“I am really looking forward to seeing what creative, original and incredible stories will be developed that reflect the diversity and dynamism of Southeast Asia,” Robles Lana said.

“This is an exciting time for the industry in Asia,” Anwar added. “The scene is booming and there is a growing appetite for local productions. ‘HOOQ Filmmakers Guild’ opens the door for undiscovered filmmakers to show Asia and the world what they’ve got.”

Banjong said he was “proud to be representing Thailand with Adisorn on the judging panel”.

“Being a homegrown director myself, I am excited to be on this journey to discover the next batch of emerging talents in the region for the industry to continue to flourish.”

Surya, returning for the second year, said the judges and producers “were only scratching the surface in terms of discovering Asian talents last year, and yet we were blown away by the entries. I cannot wait to uncover more hidden gems in the second season.”

The winning series will be part of HOOQ’s original productions including “Yowis Ben”, “Ayat Ayat Cinta 2”, “Marlina the Murderer in Four Acts” and “Saranair Love You”.

Fruits of their labour

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

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Novice farmers harvest vegetables at “The Hundredth Monkey” or “Le 100e singe” collaborative farm in Belberaud near the southern French city of Toulouse. /AFP
Novice farmers harvest vegetables at “The Hundredth Monkey” or “Le 100e singe” collaborative farm in Belberaud near the southern French city of Toulouse. /AFP

Fruits of their labour

lifestyle August 25, 2018 01:00

By Agence France-Presse
Belberauld, France

A French farm is aiming to grow a new crop of farmers

THEY BANDY about terms like “co-working” but instead of coding and developing algorithms in open space offices they work out in the open trying to tease tomatoes from the soil.

Welcome to the Hundredth Monkey Farm where aspiring farmers can benefit from the same type of coaching and shared resources that many hi-tech start-ups get from business incubators or co-working.

The name pays homage to the hundredth monkey effect, the concept that an idea or behaviour will spread rapidly once it is adopted by a critical mass.

Novice farmers harvest vegetables at “The Hundredth Monkey” or “Le 100e singe” collaborative farm in Belberaud near the southern French city of Toulouse. /AFP

This farm in Belberaud outside the southern French city of Toulouse is seeking to promote a “more sober, more durable” alternative to industrial farming, one that is adapted to small holdings.

And its “monkeys” aren’t necessarily born into farming.

Sacha Danjou, 25, is a former aeronautical engineer learning to manage a farm.

“Being a farmer is a different world, one that touches on a lot of different areas – biology, management, accounting.” he says, as he stands amongst rows of tomatoes, peppers, eggplants and other vegetables.

“When you are not part of it, it’s difficult to get started”, he adds.

Here, for roughly 300 euros (Bt11,300) per month, Danjou gets to test his hands with a parcel of 5,000 square metres that has access to water and electricity. Moreover, he has access to farm machinery that all the aspiring farmers share.

The tractors and tillers alone cost around 40,000 euros. Adding that to the cost of land shows how setting up a farm is a costly endeavour.

“The risk is there when you start,” Danjou notes.

“You buy, you have huge costs, you need to generate a certain amount of sales from the first year, you can’t make any mistakes. Without experience, it’s scary.”

Amandine Largeaud, one of the founders of the Hundredth Monkey Farm, calls their model “agricultural co-working”.

Co-working emerged a decade ago as an option for freelance employees and internet start-ups, where renters share not only office space but form a community where they can share experience and expertise.

Largeaud acknowledges some might find it surprising applying the concept to the fields, but “it’s like office co-working, actually. We simply share the spaces and tools”.

In 2016, after several years in the solidarity economy, she joined up with 11 other people to launch the Hundredth Monkey Farm on a 19th-century holding of five hectares.

Largeaud notes that as the French agricultural system is based on handing down land and skills through families, it is difficult for outsiders to break into the sector.

A woman sits at her computer in a converted barn as another checks her mobile phone at “The Hundredth Monkey”.

“When you want to get started you don’t realise how much paperwork there is and the different agencies that you need to deal with,” says Danjou. “You don’t learn that overnight.”

That is why the Hundredth Monkey Farm is also a business incubator, offering aspiring farmers training and coaching as well as some administrative and legal assistance.

The aspiring farmers all sign a special type of pact that guides associations in France which help entrepreneurs that define what help they receive and as all have been recognised by the authorities as switching professions, they continue to receive unemployment benefits or payments for low-income workers.

So far the Hundredth Monkey Farm has accepted six projects, including raising vegetables, snails, and aquaponics where plants and aquatic animals are raised together.

After the initial one-year period, the projects can be renewed for up to two years.

Largeaud said that before starting the farm she was struck by how many unhappy employees wanted to retrain to work in the farm sector.

That was the case for Danjou.

“I wanted a job that satisfies me, with the power to make decisions, far away from a gargantuan hierarchy,” he says. “I want to see the fruit of my labour.”

They may not have reached their hundredth monkey, but the idea of a farmer incubator appears to be catching on.

The farm has more than a dozen candidates, and Largeaud says she has been helping people seeking to create similar incubators elsewhere in France.