Page and co-founder Sergey Brin will no longer be involved in day-to-day operations of Alphabet, the parent company, according to an announcement Tuesday, though they will keep their board seats. Brin was president of Alphabet.

It marks the first time Page won’t have oversight of at least some of the company’s operations. Page has turned over the CEO role once before, in 2001, to Eric Schmidt, but Page took on a product role. He took over Google again 10 years later when Schmidt stepped down.

“We are deeply committed to Google and Alphabet for the long term, and will remain actively involved as board members, shareholders and co-founders,” Page and Brin wrote in the announcement. “We plan to continue talking with Sundar regularly, especially on topics we’re passionate about.”

Pichai inherits sole responsibility for a company buffeted by antitrust investigations and the ire of President Donald Trump. Pichai had already become the public face for the company in recent years, meeting with the president, testifying in Congress and leading Google’s annual developer conference and quarterly investor calls.

Under Pichai, Google has been trying to become more buttoned up, amid a series of leaks to the media and worker pushback. Pichai often spoke at Google’s weekly all-hands meetings, acknowledging in October that the company was struggling with transparency and with how to deal with internal debate over controversial topics, according to a recording of the meeting obtained by The Washington Post.

In their letter Tuesday, the co-founders seemed to acknowledge the challenges Pichai faces, writing that he will be “accountable” for Google going forward and that they would act more as “proud parents” of the company.

Unlike his Silicon Valley peers at Apple and Facebook, Page has remained largely out of the public in recent years. He stopped attending the company’s weekly all-hands confab and skipped the annual shareholder meeting. One shareholder even confronted board members in June over Page’s disappearing act only to be told that he simply couldn’t make it.

He even scaled back the annual Halloween celebration at his home, replacing prior years’ elaborate displays and full-sized candy with mini-size treats and modest Christmas lights.

In 2013, Page acknowledged a health condition that affected his vocal cords and a chronic inflammation of his thyroid. On quarterly earnings conference calls, Page’s voice had sounded raspy.

But Page was active behind the scenes, signing off on millions of dollars in payouts to former officials who were accused of inappropriate relationships while working at Google. Last month, the company’s board hired a law firm and formed a special subcommittee to investigate complaints of sexual misconduct among senior executives. Alphabet is facing lawsuits alleging it failed shareholders by approving lucrative exit packages for executives despite credible claims of misconduct.

Brin and Page hold a majority of the company’s voting stock, meaning major board decisions still need their stamp of approval.

Page has been CEO of Alphabet since the holding company was formed in 2015 and Pichai was named

Google CEO. Alphabet oversees other divisions including X, from which experimental projects emerge, and several investment arms. Page also has outside interests, such as his flying car startup Kitty Hawk.

Founded by Brin and Page in a garage near Stanford University in 1998, Google has since ballooned to a $900 billion company that has taken aim at nearly corner of consumer life, from retail sales to autonomous cars to home automation to city planning. It has the world’s most used browser, Chrome, and the most ubiquitous mobile phone software, Android.

But the lifeblood of the firm remains advertising, which accounts for about 85% of sales. The company’s stranglehold on digital ad sales is likely central to antitrust investigations underway at the Justice Department and from nearly every state attorney general in the country.

Despite regulatory concerns over its reach, Alphabet announced nearly $5 billion in acquisitions in recent months, including fitness tracker Fitbit and data analysis firm Looker. The transactions drew sharp criticism from some lawmakers, and the U.K.’s competition watchdog launched a probe into the Looker deal.

More recently, employees have been protesting Google’s workplace conditions and the aims of the company, which include contracts with government agencies and a clandestine attempt to make software available in China, where the company is largely banned.

Four engineers were fired last month for what Google said were violations of its policies on accessing confidential internal files and calendars. But the engineers said it likely had more to do with their activism, which included creating petitions and discussing the possible formation of a union. Google has denied those claims.

Pichai, whom colleagues describe as deliberate and even-keeled, has been at Google since 2004. His work helped grow Android operating software and the Chrome browser before he ascended to the top Google job as part of the company’s restructuring.

“I want to be clear that this transition won’t affect the Alphabet structure or the work we do day to day,” Pichai wrote in a companywide email Tuesday.

Last month, Pichai halted the weekly all-hands meetings, known as TGIF, weeks after the leaked meeting, saying he would no longer field questions about cultural or personnel matters.

Of the three new properties, the first is located at Design Village community mall on Phutthamonthon Sai 2. Costing Bt70 million in investment, it will open on December 9 with a forecast revenue of Bt300 million a year.

The second, costing Bt60 million, is located at People Park Onuch community mall. It will open its doors on December 19 with an estimated sales revenue of Bt200 million a year.

The third outlet, and the first Gourmet Thai stand-alone supermarket branch to have commenced operation, is located at I’m Chinatown community mall. Costing Bt10 million in investment, it opened on November 29 and expected Bt50 million in annual sales.

In addition to the new openings this year, The Mall Group’s Home Fresh Mart supermarkets at Ramkhamhaeng and Thapra branches will be upgraded to Gourmet Market in 2020 after renovation.

Chairat expected the combined sales of Gourmet Market and Home Fresh Mart to exceed Bt12 billion this year, up from Bt11.8 billion last year.

This will enable the sellers to access financing at their fingertips, with instant approval, minimal documentation required and zero fees.

Customers can get loans within a minute.

KBank aims to lend Bt1 billion under this type of loan by the end of 2020.

Lazada Thailand deputy CEO Jack Zhang said technology can be leveraged to unlock more growth opportunities for financial institutions and small businesses.

“With this new lending model that removes the tedious manual process of assessing and validating information, a seller can apply and get cash instantly for a loan on his phone. With the partnership, we look forward to enabling more inclusive financial services for the many small businesses and sellers on our platform, as part of our mission to make it easy to conduct business anywhere.”

KBank senior executive vice president Wirawat Panthawangkun said that amid the present e-commerce craze in Thailand, online trading has seen brisk sales. As this channel continues to surge in popularity among traders, newcomers have recently jumped onto the bandwagon.

However, access to funding sources is among their top pain points due to hindrances such as insufficient documents and collateral to support loan applications and having no bank account.

Under the “Better Together” collaboration between KBank and Lazada, sellers on the platform are able to gain access to low-interest loans without the need to provide collateral or documentation and no fees.

The loan limit of Bt600,000 ensures that Lazada’s merchants have enough working capital for their business needs.

The agreement aims to maximise customer services and the sharing of infrastructure nationwide and will enhance both providers’ services, leading to additional revenue.

The move is also aimed at maintaining existing subscribers and widening the subscriber base with more extensive services, benefiting both consumers and the telecom industry.

Dtac currently has 20.4 million mobile phone subscribers and more than 400 customer service points. It provides third and fourth generation mobile services (3G/4G) and is preparing to usher in the 5G era.

TTTBB has a solid foundation with quality fixed broadband and a variety of services, covering a wide range of segments, such as retail customers and corporate clients, and boasts 3 million subscribers with more than 500 stores nationwide.

The partnership is expected to maximize customer value and serve the digital lifestyle.

The MoU covers a partnership on promotion and marketing, leveraging multiple services, namelu mobile broadband, Wi-Fi, over-the-top service and content distribution. Customers will also be able to subscribe and purchase products and services from both companies. Further business collaborations will also be explored in the future.

Jas has informed the Stock Exchange of Thailand that the collaboration will not only enhance its new business opportunities and additional sources of revenue, but also enable TTTBB to maintain existing subscribers and further expand new customer bases.