Nissan touts new ‘retail concept’ at first showroom in Northeast

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Nissan touts new ‘retail concept’ at first showroom in Northeast

Auto & Audio February 01, 2019 13:35

By The Nation

Nissan recently opened its first showroom in the Thai Northeast under the Nissan Retail Concept (NRC).

The Nissan Nat Autocar Ban Chan showroom-service centre is in Udon Thani.

Nissan claims it is also first Nissan Electric Vehicle (EV) dealership in the Northeast authorised to sell the Nissan Leaf – the world’s best-selling mass-market full Battery Electric Vehicle (BEV).

The Nissan Retail Concept aims to improve all aspects of the customer experience, including facility design, service processes and the digital environment.

More than 400 dealerships in 30 countries have already made the change.

Nissan aims to implement NRC at more than 9,000 dealerships in 170 countries by the end of fiscal 2022.

Nat Autocar’s showroom in Udon Thani at the Samprao intersection is capable of servicing more than 1,200 vehicles a month.

It also has a premium paint and body shop that can take up to 400 vehicles per month.

Currently it has a showroom display area for eight vehicles and is servicing 600 vehicles per month. Nissan now operates 182 outlets across Thailand.

Ford opens Bangkok community centre

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Ford opens Bangkok community centre

Breaking News January 31, 2019 19:13

By The Nation

Ford Motor Company Fund, the philanthropic arm of Ford Motor Company, in Bangkok announced plans for a new Ford Resource and Engagement Centre (FREC), which will serve as the new home for some of the city’s most innovative, environmentally conscious NGOs.

 The Bangkok centre is a partnership between the Ford Fund and several NGOs, aimed at investing in and bringing new resources to Bangkok’s historic Nang Loeng neighbourhood. Ford Fund hosted a kick-off event that brought NGO partners residents together to preview the facility and learn more about plans for the new community centre.

“Our mission at the Ford Fund is to strengthen communities and help make people’s lives better, and that’s exactly what our Ford Resource and Engagement Centres are designed to do,” said Mike Schmidt, director of the Ford Motor Company Fund. “Around the world, each of our FRECs provide access to resources and services that reflect the needs and culture of the surrounding community. We have excellent partners at FREC Bangkok, and we look forward to working together to bring new programmes and opportunities to the residents in this community.”

Ford Resource and Engagement Centers are an innovation from the Ford Motor Company Fund that bring non-profit partners together in a collaborative environment to support the surrounding community and help make people’s lives better. The newest center complements two that already exist in Detroit, in the US; and one in South Africa (2017) as well as one in Craiova, Romania (2018).

FREC Bangkok is modeled after the original Center that opened in 2013 in Detroit, which has become an anchor in the vibrant community, assisting more than 85,000 people with food distribution, tax return preparation, education and job initiatives and legal assistance.

“Ford strives to build strong relationships and support communities where we operate, and FREC will takes Ford’s community outreach in Thailand to a new level,” said Wichit Wongwatthanakan, managing director of Ford Thailand. “FREC Bangkok will foster meaningful relationships between Ford and residents of the community, delivering mutual and tangible benefits.”

Mitsubishi sees boost in domestic sales

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2018 Mitsubishi Triton
2018 Mitsubishi Triton

Mitsubishi sees boost in domestic sales

Auto & Audio January 31, 2019 17:38

By The Nation

Mitsubishi sold 84,560 vehicles in Thailand last year, posting a 21.3-per-cent growth year-on-year.

In comparison, the automotive market grew 19.5 per cent with a total industry volume (TIV) of 1,041,739 units.

The automaker’s market share also grew to 8.1 per cent, Morikazu Chokki, Mitsubishi Motors (Thailand)’s president and CEO, said in a press conference.

He explained that Mitsubishi’s outstanding performance in Thailand came from an improvement in hardware, including newly designed showrooms.

“Soft skills, such as dealer service and operations, have also been successfully implemented,” he said.

On export, Mitsubishi grew 4.2 per cent year-on-year with combined built-up (BU) and knocked-down (KD) volumes totalling 347,000 units, surpassing earlier projections. At supporting sister plants in Indonesia, Philippines, Russia and Brazil, BU exports were steady and further propped up by a massive 37-per cent growth in KD volume.

In terms of production, Mitsubishi Motors (Thailand) registered a significant 11.2 per cent growth, with 444,000 vehicles leaving the assembly lines at Laem Chabang Port.

This year, the Japanese automaker plans to continue focusing on growing market share, bolstered by strong models like the Triton, Xpander and models with minor changes.

Toyota banks on stimulus to keep sales at 1 million units

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Toyota banks on stimulus to keep sales at 1 million units

Auto & Audio January 23, 2019 01:00

By   KINGSLEY WIJAYASINHA
THE NATION

TOYOTA MOTOR Thailand (TMT) Co Ltd expects Thailand’s auto sales to remain at the 1-mllion-units level this year due to the continuing economic stimulus and the launch of a large number of new models.

“Last year we expected the market to reach 900,000 units but due to the effective economic stimulus measures as well as attractive promotions all year round, the market was able to grow to over 1 million units,” senior vice president Vudhigorn Suriyachantananont said.

In Thailand, the company plans to grow sales by 4.7 per cent to 330,000 vehicles this year. Exports, however, are expected to drop by 5.8 per cent due to weaker markets in the Middle East and Latin America.

Despite several major automakers lowering their production in China due to the China-US trade conflict and shifting it elsewhere, Toyota executives have confirmed they have no plans to relocate Chinese production to Thailand.

While Toyota has big plans to produce hybrid and EV passenger cars in Thailand, it has no plans to introduce the technology to the large number of commercial vehicles that it produces here. The company plans to roll out over 180,000 one-ton pickups and PPVs this year, Vudhigorn said.

“We think the best thing for pick-up trucks is using biodiesel rather than EV technology, which has been found to be effective in lowering emissions in diesel engines,” said Ninnart Chaithirapinyo, who chairs the TMT board.

Last year a total of 1.039 million vehicles were sold in Thailand, marking a growth of 19.2 per cent, added Michinobu Sugata, TMT president.

Almost 400,000 passenger cars were sold in in Thailand 2018, 15 per cent above the previous year, along with 641,616 commercial vehicles, up 22 per cent. Sales of one-ton pick-up trucks, which make up the majority of commercial vehicles, amounted to 447,069 vehicles, rising 23 per cent.

“This is the third time that auto sales have exceeded the 1-million-unit mark in Thailand,” he said. “The Thai auto market grew by 19.2 per cent last year due to the economic stimulus measures from the government that helped raise the GDP level to 4.2 per cent,” Sugata said.

He said this year the market should also reach a million units, “due to clear and ongoing government investment projects, which help stimulate investment from the private sector, as well as introduction of new models into the market.”

Toyota remains Thailand’s largest automaker, and in total sold a combined 315,113 vehicles in 2018 (up 31.2 per cent), followed by Isuzu with 177,864 units (up 10.8 per cent) and Honda with 128,290 units (0.4 per cent).

Toyota is also the largest auto exporter from Thailand. Last year it shipped out 293,940 CBU vehicles worth over Bt154.5 billion (down 1.8 per cent) along with OEM and parts worth over Bt119.2 billion. Thailand is one of the largest production hubs for Toyota worldwide – in total, the company produced 588,939 vehicles in Thailand last year for both the domestic and export markets.

Ford’s Quick Lane arrives in Thailand for post-warranty vehicle repairs

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Ford’s Quick Lane arrives in Thailand for post-warranty vehicle repairs

Auto & Audio January 18, 2019 20:11

By The Nation

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Quick Lane Tire & Auto Centre, a service and maintenance provider owned by Ford Motor, opened its first outlet in Bangkok on Friday.

Quick Lane is entering Thailand to meet the fast-growing demand for quality parts, regular check-ups and repair services for vehicles of all brands after warranty coverage.

The provider is known in the auto industry as a “fast fit” business, because it provides convenient and affordable basic maintenance services, such as changing oil, filters, tyres and servicing brakes, suspension/shock absorbers and batteries. Its parts inventory consists of genuine Ford, Motorcraft and Omnicraft parts, which are produced and endorsed by Ford Motor for non-Ford vehicles.

“As the volume of vehicles on Thailand’s roads continues to grow, Quick Lane provides a quick and convenient solution for aftermarket parts and basic maintenance for vehicles of all brands,” said Frederiek Toney, president of Ford’s global customer services.

Launched more than two decades ago in the US, Quick Lane operates more than 1,000 stores around the world, and is further expanding to a number of additional strategic global markets.

Quick Lane is planning to quickly expand in Thailand using a franchise model, with a target of opening 35 locations within this year and 100 nationwide by 2022. This is part of Quick Lane’s wider global expansion strategy, with a focus on greater Asia, including Thailand, China and Australia, as well as Europe, South Africa and the Middle East.

The Quick Lane franchise business model also caters to the Thai entrepreneurial spirit, while providing all franchisees the benefits of start-up support, training, equipment and the expertise of a leading car manufacturer.

“Thai drivers today are increasingly turning to fast-fit centres for their post-warranty, light repair requirements. Our mission is to serve vehicles of all brands, with quick and professional service at reasonable prices,” Warangkana Mayalarp, director of Quick Lane Asean, said.

“We also provide convenience, as no appointment is needed, any day of the year. We ensure the service is completed within two hours, plus our customers receive a complimentary Vehicle Health Check every time they visit a Quick Lane for service.”

Nissan eyes Thai base as second hub for EV exports

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Nissan eyes Thai base as second hub for EV exports

Auto & Audio January 18, 2019 01:00

By Kingsley Wijayasinha
The Nation

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Nissan is studying the possibilities of exporting electric vehicles from Thailand, serving as an additional EV production base to Japan.

Yutaka Sanada, Nissan Motor Co’s senior vice president for Asia-Oceania, said Nissan is looking for a production hub for EVs outside Japan and there is much interest in Thailand.

“I believe that Thailand could be the first production hub for EVs outside Japan for both the domestic and export markets,” he said at Nissan’s 1-million-unit export ceremony at Laem Chabang port on Thursday.

“You can expect Thailand being used as an electrification production hub for both domestic and export markets in the future,” Sanada added. “We are working intensively on this project and will find a chance to announce it soon”.

Nissan had recently launched the Leaf EV in Thailand, and plans to introduce other electrified models such as the Note E-Power to the market in the future.

Last year Nissan increased exports from the Thailand by 19-per cent, and is the fifth-largest auto exporter from the Kingdom.

The company yesterday celebrated its 1-milliont-vehicle export milestone from Thailand, after starting up its assembly line here in 1960. Exports started in 1999 with the Frontier pickup trucks shipped to Australia.

Last year, top export markets from Nissan Thailand were the Philippines, Australia and Japan.

Other export destinations include Indonesia, Malaysia, South Africa, Vietnam, New Zealand, Dubai and Oman.

Nissan has two assembly plants in Samut Prakarn province, capable of churning out a combined 370,000 units a year.

It also opened a regional R&D test centre located next to the Samut Prakarn plants.

“Apart from the long history between Nissan and Thailand, the Thai production facilities are very important to Nissan,” said Antoine Barthes, president of Nissan Motor Thailand Co Ltd.

“The Thai facility is one of the few Nissan factories that export vehicles back to Japan and that shows the high quality of the products being made here,” he said.

“The Thai facility is also the model plant for the Navara pickup around the world.”

Overall vehicle sales hit 1.04 million last year, Mazda calculates

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MST president Chanchai (right) said Mazda will sell more than 75,000 vehicles in Thailand this year.
MST president Chanchai (right) said Mazda will sell more than 75,000 vehicles in Thailand this year.

Overall vehicle sales hit 1.04 million last year, Mazda calculates

Auto & Audio January 15, 2019 13:13

By The Nation

Approximately 1.04 million vehicles were sold in total in Thailand in 2018 for a spectacular growth of 19 per cent, according to figures from Mazda Sales (Thailand) Co Ltd (MST).

Mazda sold more than 75,000 vehicles in the country last year, an increase of 37 per cent over 2017, to achieve a 6.7-per cent market share, the company announced.

It plans to further grow sales by another 5 to 10 per cent this year, said MST president Chanchai Trakarnudomsuk.

“This year the projection for the Thai auto market is 1.03 to 1.05 million vehicles, and Mazda plans to sell more than 75,000 vehicles this year, said Chanchai at a company press conference in Bangkok on Tuesday.

Mazda achieved growth in 2018 despite having no new models that year, but in 2019 the plan plans to launch six new models in Thailand, said Chanchai.

Automakers brace for sharp slowdown in growth this year

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Automakers brace for sharp slowdown in growth this year

Auto & Audio January 15, 2019 01:00

By THE NATION

Major car brands are bracing for multiple challenges in 2019 after basking in the success of a 20-per-cent year-on-year growth in 2018.

Chevrolet highlighted the global trade war and the slumping prices of agricultural goods as hindrances to growth.

Auto giants Honda and Ford both predict the market to grow by 4-5 per cent, riding on the growth momentum of the market, which is propelled by the general economic outlook and public investment.

The automotive market enjoyed huge success last year with total sales of over 1 million vehicles without any government support. The challenge is to maintain the growth in 2019.

“This year, the automotive market will face various challenges from many factors such as the US-China trade war; we still don’t know how it will pan out, and how it will affect the Thai economy,” said Piyanuch Chaturaphat, sales and marketing general director, Chevrolet Sales Thailand. “We will have to keep a close eye on this issue,” she said.

Other internal challenges include the slowing of exports in the past year. This will impact various businesses as well as the general economic outlook of the Kingdom, she added.

Another factor is the challenge faced by the agricultural sector from falling prices. Thailand is affected by the global agricultural price situation, which also saw price declines in the third and fourth quarters of last year. This problem is worsened by the fact that Thailand has a large number of consumers from the agricultural sector.

The agricultural problem will have wide-reaching effects, especially on sales of pickup trucks whose buyers are mostly from the agricultural sector, according to Piyanuch.

The tourism industry also slowed down in 2018, with no guarantee it would recover in 2019, she said. All these negative economic factors have led to a slowdown projection for the automotive industry this year.

Hence, the business strategy will have to be adjusted in accordance with market trends and the general economic climate. For example, car brands with substantial pickup truck sales may have to put more emphasis on regular four-door cars.

Car brands should focus more on SUV markets, as they have been seeing continual growth, increasing from single-digit to double-digit market share in a short period of time, she said.

The automotive market is going in a good direction, with sales of more than a million cars in the past year, especially when compared with total car sales of 870,000 in 2017, said Pitak Pruittisarikorn, the chief operating officer of Honda (Thailand).

However, growth in 2019 is expected to slow down to 5 per cent year on year, he said. This is due to certain uncontrollable factors such as the US-China trade war, the volatile currencies in the region with the Indonesian rupiah depreciating and the Thai baht appreciating. These factors will negatively affect Thai exports, as Asean is a large market for Thailand.

Slower growth in 2019 will mean higher competition in the industry, as firms will compete for a market share that will not grow significantly. They will have to offer various promotions for different types of buyers to boost sales, he said.

Wichit Wongwatthanakan, managing director of Ford Thailand, said though the growth rate this year will be substantially lower than in 2018, there are various supporting factors for the automotive industry such as the general economic outlook, including high public investment. Hence, total car sales are expected to grow at between 4 to 5 per cent or 1.1 million units, a slower rate compared to 2018.

The business strategy for 2019 is to make sure what the buyers demand, and set the correct pricing for the market. Ford uses the “right price right place” marketing strategy, which aims to hit the appropriate price point for consumers, he said.

Currently, Ford is focusing on the pickup and SUV markets, as these two markets have been growing continuously. The Ford pickup brand Ranger is ranked No 3 in the market in terms of total sales.

“Furthermore, we will have to reach out to more buyers by increasing service stations; Ford has increased the number of service stations from 140 to 155 in the past year, he said. The quality of services also will have to be improved such as through expanding the sales of spare parts.

Chevrolet launches campaign to help Pabuk victims

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Chevrolet launches campaign to help Pabuk victims

Auto & Audio January 11, 2019 16:02

By The Nation

Chevrolet Thailand and 13 of its dealers in the southern region have launched a campaign to help customers whose vehicles were affected by tropical storm Pabuk.

The company said in a press release issued on Friday that it is offering a 30-point vehicle check-up, a 30 per cent discount on spare parts and a 10 per cent discount on labour cost.

The company said that its “Chevrolet Helps Southern Families Fight Tropical Storm Pabuk” campaign will run until February 28.

The 13 Chevrolet dealerships participating in the campaign are:

1. Chansiri Auto Sales Co., Ltd. (Trang)

2. CMM Motor Co., Ltd. (Chumphon)

3. V.S.R. Autosales Co., Ltd. (Suratthani – A. Muang)

4. V.S.R. Autosales Co., Ltd. (Nakornsrithamrat – A. Muang)

5. T P Autosales Co., Ltd. (Satun)

6. V.S.T. Autosales (2002) Co., Ltd. (Krabi)

7. Thai Thana Prachuab Co., Ltd. (Prachuab Khiri Khan)

8. Hatyai Intercar and Service Co., Ltd. (Lobbureerameth Rd Songkhla)

9. Yala Autosales Co., Ltd. (Yala)

10. PTC. Auto Sales Co., Ltd. (Pattani)

11. Ranong Automobile Co., Ltd. (Ranong)

12. TK Automobile Co., Ltd. (Narathiwat)

13. TK Automobile Co., Ltd. (Phuket)

Rolls-Royce reaches ‘historic’ high in car sales

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Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars

Rolls-Royce reaches ‘historic’ high in car sales

Auto & Audio January 11, 2019 15:39

By The Nation

Rolls-Royce has achieved the highest annual sales in its 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018, the company said in a press release on Friday.

In a year of multiple records, the company said it also enjoyed unprecedented demand for its bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to international acclaim, the company said.

Reflecting on the company’s performance for the year, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world.

“At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”

The Americas remained the company’s largest market in 2018. The company said sales also grew across all regions during the year with buoyant customer demand across the model range. Phantom was a major growth driver, flanked by the Wraith and Dawn models.