Meet the metaverse: Women’s summit deep dives into internet 4.0 era

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https://www.nationthailand.com/business/40017042


The metaverse, cryptocurrency, non-fungible tokens (NFTs) and e-sports are now driving the digital era, female business leaders at the Global Summit of Women 2022 declared on Saturday.

Meet the metaverse: Women’s summit deep dives into internet 4.0 era

The three-day international summit wraps up at Bangkok Convention Centre in CentralWorld today (Saturday).

Patama Chantaruck, country managing director of management consultancy Accenture Thailand, said the pace of change has accelerated over the past three decades – from the internet of data era in 1990s to the internet of people in the 2000s, internet of things in the 2010s and internet of place and ownership in the 2020s.

She said the latest change is powered by blockchain, which is driving the metaverse, NFTs, cryptocurrency and e-sports with its transparency, immutable transactions, security and smart contracts.

“Lots of people want to spend not just cash but also cryptocurrency,” she pointed out. She also noted that more men were investing in crypto than women.

The metaverse, meanwhile, was being popularised by leading business figures and celebrities such as Tesla and SpaceX CEO Elon Musk and boxing great Mike Tyson.

Even car manufacturers are getting in on the act.

“For example, famous German automaker BMW is allowing customers to see production from beginning to end by working at the [metaverse] factory then bringing in e-sport to ensure they are in touch with potential customers,” said Patama.

The global e-sports audience is expected to reach 532 million this year, up 8.7 per cent from 2021.

She also advised entrepreneurs to build a growth mindset across their organisation, create investment roadmaps, define their metaverse strategy and establish new ecosystem partnerships in order to benefit from the metaverse era.

Thanks to modern technologies such as virtual reality (VR) and augmented reality (AR), the metaverse closely resembles our real lives, said Maria J Alonso, founder and CEO of Qaleon, a software company in Spain.

She said the metaverse was a shared platform of virtual products and digital experiences that are highly immersive and interactive.

“Metaverse is a shared world because you see it as real and unreal at the same time,” she explained

She said metaverse helps create virtual products with real, not hypothetical, value – including everything from bags, hotel rooms, experiences, and luxury cars to education.

She highlighted new tech that would power the metaverse era, including 5G and 6G networks, Cloud, Edge infrastructure, chips, processors, VR headsets, AR glasses, high-res graphics, and artificial intelligence (AI).

“When you wear glasses or goggles, and you can handle things in your hand, you’ll be completely immersed in the [metaverse] situation,” she said.

The metaverse can be used for a variety of activities, such as entertainment, commerce, education, health treatment, safer training, accident prevention, operations and infrastructure testing, she added.

She also pointed out that sectors facing metaverse disruption are fashion, retail, gaming, sports, fitness, real estate, financial services, cybersecurity, advertising, workplaces and collaboration tools, education, events and law.

“In fashion, start-ups are selling hi-res virtual-only fashion to be overlayed on to buyer’s photos and videos.”

Alonso said the final stage of the metaverse is still uncertain and in the hands of consumer trends such as digital identities.

“The metaverse is a vision, not a specific technology, and there’s still much more to come.”

Meet the metaverse: Women’s summit deep dives into internet 4.0 era

Meanwhile NFTs are not as complicated as you might think, said Monica Jimenez, chief metaverse officer of Chameleon 3.0, an organisation in Mexico that creates tools for digital disruptive communities.

She explained that NFTs can take the form of vehicle registries, land registries, patent ownership databases, copyright registries, property titles, degree certificates, voting rights, carbon credits, painted canvasses, baseball cards, trademark lists, concert tickets and club memberships.

She said a basic NFT contract comes in the form of a two-column list, similar to a Microsoft Excel spreadsheet, with identity details tagging the token and its owner, represented by a blockchain public address.

NFT contracts also have a “transfer” function to change the ownership, “minting” to add the number of owners, “metadata” to make NFT more meaningful, and royalties which give a percentage of the income from secondary sales to authors.

“Everything that can be digitalised will be digitalised,” she predicted. “It’s the meaning we decide to give NFT that actually provides the value.”

Published : June 25, 2022

By : THE NATION

Thailand’s e-commerce queens offer survival tips for small businesses

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https://www.nationthailand.com/business/40017029


E-commerce is coming to the rescue of millions of small merchants and entrepreneurs struggling to survive during Thailand’s Covid-19 crisis. That was the hopeful message delivered by female digital business leaders at the “Global Summit of Women 2022” on Friday.

Thailand’s e-commerce queens offer survival tips for small businesses

The international forum is being held at Bangkok Convention Centre in CentralWorld until Saturday.

Jackie Wang, country director for Google Thailand, said Southeast Asia has entered its “digital decade”, with 60 million new digital consumers since the beginning of the Covid-19 pandemic in 2020. According to Google’s annual study of Southeast Asia’s internet economy, 34 per cent of digital merchants in Thailand said they would not have survived the pandemic without e-commerce platforms. These include the Kingdom’s vast army of street-food merchants, about 80 per cent of whom are female, according to the Thai street vendors network.

Meanwhile, Wang estimates that the value of the internet economy in Southeast Asia will reach US$1 trillion by 2030.

She said Google Thailand was continuing to empower Thai business operators with digital skills, so they could harness the power of digital disruption and maintain sustainable growth.

Maneerat Anulomsombut, CEO of Sea Thailand, the operator of the e-commerce platform Shopee, said Covid-19 has accelerated Thailand’s online shopping trend as merchants adopt the new technology.

She said 81 per cent of Thai small and medium enterprises (SMEs) are using the e-commerce ecosystem to overcome Covid-19 by reaching more customers outside their local areas.

“Thai SMEs have also witnessed increases of up to 370 per cent in total sales after shifting to e-commerce, while 82 per cent of SMEs reported an increase in household income due to e-commerce,” she said.

She added that Sea Thailand is supporting micro, small and medium enterprises (MSMEs) via Shopee in three ways:

First by helping them set up on the e-commerce platform, then by handing them the Shopee tools and technology to grow their business, and finally by opening doors to new markets in Shopee’s Southeast Asia network.

Thailand’s e-commerce queens offer survival tips for small businesses

Jamie Brennan, head of Amazon Global Selling Thailand, said e-commerce offered entrepreneurs short cuts for exporting their products.

She also had four pieces of advice for Thais who want to use e-commerce to reach foreign markets:

  • Understand the overseas market and evaluate the potential of product categories.
  • Evaluate the competition via the current top brands.
  • Monitor dynamic changes of brands to seek the key factors for success and failure of leading brands so as to replicate their success and avoid pitfalls.
  • Observe changes in consumers’ preference through trending products.

Published : June 25, 2022

By : THE NATION

Young female CEOs share their formula for success

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https://www.nationthailand.com/business/40017028


Apart from large corporations, young entrepreneurs also play an important role in stimulating the global economy, the Global Summit of Women 2022 learned on Friday.

Young female CEOs share their formula for success

The international forum, which wraps up on Saturday, is being held at the Bangkok Convention Centre in CentralWorld.

Yada Piyajomkwan, co-founder and CEO of investment platform AJAIB (Thailand and Indonesia), said she decided to start a business while studying about trade at school.

She said passion was key to running a business because it motivates people to do what they want to do or want to be. She said she prefers hiring employees who are passionate about their work.

Meanwhile, Ponglada Paniangwet, co-founder and CEO of food supplies platform Freshket (Thailand), said she strived to learn as much as she can to keep up with the fast-moving world.

She added that being a CEO is not easy, because a CEO must make snap decisions and ensure that all decisions go toward building the business.

Young female CEOs share their formula for success

Karla Huerta, founder and CEO of APB Sistemas (Mexico) – the country’s largest auto car-parking management company – said she built her business by learning how to work with others, respect others and conduct business ethically. At just 26, Huerta was the youngest participant in the forum. She said apart from keeping up with changes, her advice is for young entrepreneurs to be disciplined and take responsibility to achieve success.

Nguyen Ngoc My, CEO of Alphanam Real Estate ISC (Vietnam), said there were many factors necessary to build a business, such as intelligence to run the show, balanced emotions to manage people, respect in diversity and a mindset to think out of the box.

She said her company overcame the Covid-19 crisis by finding a way of reconnecting the industry, controlling costs and motivating people to return.

She said for the sake of survival, entrepreneurs should learn to forgive themselves for the mistakes they make because they are only human.

Published : June 25, 2022

By : THE NATION

Bangkok governor to speak at seminar on ‘Redefining the future ESG in Thailand’

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https://www.nationthailand.com/business/40016951


To celebrate its 51st year in business and promote discussion on sustainable approaches to national development, The Nation will co-host a virtual forum on “Redefining the Future ESG in Thailand” on July 7, 2022, from 1-4 pm with ANN, Asia’s leading media network.

Bangkok governor to speak at seminar on 'Redefining the future ESG in Thailand'

The Nation and Asia News Network (ANN) will host a virtual seminar on the management of companies in the next decade, with a focus on the “Environmental, Social, and Governmental” (ESG) concept for achieving sustainable growth.

The United Nations established the Sustainable Development Goals in 2015, which provide a 15-year timeline to improve the well-being of people around the world while simultaneously caring for society and the environment to achieve sustainable growth. Since then, corporate management has shifted its emphasis to environmental concerns.

An ever-increasing emphasis is being placed on “environmental priority” in the realm of business administration.

After the Covid-19 pandemic, the world economy and a number of industries are starting to get back on their feet. ESG is a concept that is spreading as a business model, focusing on the long-term success of a company.

Corporates are adopting ESG in order to conform to international business practices and to follow ecologically friendly standards that governments all around the world have implemented.

To celebrate its 51st year in business and promote discussion on sustainable approaches to national development, The Nation will co-host a virtual forum on “Redefining the Future ESG in Thailand” on July 7, 2022, from 1-4 pm with ANN, Asia’s leading media network.

The seminar is also honoured to have Chatchart Sitthiphan, the governor of Bangkok, express his vision on “The New Chapter of BMA: Make the Capital City better by using the ‘ESG’ strategy” alongside other guests in the session who will speak on: “SDGs and ESG matter for sustainable businesses”; “Net Zero in Action: Reduce your environmental footprint”; “New approaches for a greener future: innovative technologies and strategies”; and “Sustainable ESG investment in the green economy”.

Register now: https://nregister.nationgroup.com/NTESG

The virtual forum will be in English but simultaneous Thai translation is available via Zoom.

Published : June 23, 2022

Agriculture experts make strong case for lifting ban on some chemicals

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https://www.nationthailand.com/business/40016922


The Chemical Industries Club of the Federation of Thai Industries (FTI), academics, and farmers have urged the government to lift the ban on some chemical herbicides and pesticides to meet commercial demand and enable Thailand to achieve its objective of becoming the “kitchen of the world”.

Agriculture experts make strong case for lifting ban on some chemicals

Petcharat Eksangkul, member of the Chemical Industry Committee and vice president of the FTI, said that rather than focusing only on organic agriculture, it is time for the country to also focus on chemical agriculture which involves good practices at every step in the production of agriculture products, or GAP (Good Agricultural Practice). 

Petcharat was speaking on the topic of “Organic Chemicals: Thailand’s Opportunities Under the Global Food Crisis” during the third seminar on “Chemical: Hero or Villain?”.
These GAP methods help solve shortfalls in productivity due to plant diseases, pests and inclement weather.

“We need to accept that chemicals do cause both harm and benefits depending on the way we use them. Knowing how to use chemicals responsibly, along with proper management and scientific proof, will be the key to driving the use of chemical herbicides and pesticides for the benefit of the country,” said Petcharat.

The president of the Weed Science Society of Thailand, Chanya Maneechote, said most Thai people are told that chemicals are toxic. Hence anything involving chemicals is viewed as dangerous. Using chemical herbicides and pesticides is resisted as a result.

“These kinds of chemicals are only harmful if you directly consume them. However, if you strictly follow instructions with proper protection kits, there is no danger. Herbicides like paraquat are banned in Thailand, but widely used in America and Japan. If it is dangerous, why do these developed countries allow their farmers to use it?” said Chanya.

She also cited the case study of Sri Lanka, which banned all chemical fertilizers and pesticides at the beginning of 2021 in order to become a 100 per cent organic country. But it was forced to lift the ban in November 2021 as it could not take the burden from decreased productivity of major agricultural products such as rice and tea leaves.

Previously, Sri Lanka had banned the use of glyphosate (a chemical herbicide) in 2015 believing that glyphosate might cause idiopathic chronic kidney disease and possibly carcinogenic. At that time, Sri Lankan scientists and researchers had warned that there was no scientific concrete evidence to issue the ban but the government did not listen. Three years later, many economic crops, especially Sri Lanka’s main export crops, were severely damaged by the glyphosate ban and the government finally lifted the ban on glyphosate.

“Thailand must consider all aspects before banning any chemicals used in agriculture. Risk assessment and management of cost and economic worthiness of the use of agrochemicals are required in order to be able to make effective policy decisions. Many of the world’s leading agricultural countries such as Brazil, Japan, Mexico, China and the United States all provide this kind of assessment,” said Chanya.

Though the concept of organic agriculture is idealistic, a farmer and the CEO of Real Farm, Surawut Srinam, said this way of farming and cultivation is not cost-effective for commercial agriculture which needs to produce large quantities while the quality of production could be controlled.

In his opinion rather than only focusing on organic agriculture, the government should pay attention to GAP agriculture, which prioritises food safety. GAP means the use of chemicals and fertilizers in the specified amount and conditions are allowed as long as it comes along with global food safety standards with no residue left.

He added that the country’s farming industry is currently facing challenges from climate change, limited land and workforce shortage. If chemical herbicide is not allowed, farmers will have to hire more labourers to eliminate weeds and pests while struggling to find a way to increase their productivity.

Meanwhile using chemicals is convenient and economical for export. There are already some international measures for permissible residue content in fruits and vegetables. Most countries are more worried about pests and plant diseases than residue.

“Even though there is some demand for organic products in the world market, that demand is very niche. Organic agriculture is also difficult in terms of quality control and has a low volume of production. Besides, it can’t consistently produce large amounts to serve the needs of the food industry,” said Surawut.

He added that many farmers had to give up organic production and turn to GAP agriculture, which has received good feedback from both domestic and international markets, because buyers are interested in competitive prices and the products meet the export and import standards abroad.

The academic secretary of the Thai Fertilizers and Agricultures Supplies Association, Supak Laodee, said chemical fertilizers are not toxic. It is an essential plant nutrient that helps increase productivity for the Thai agricultural sector, especially now that farmers need more productivity to fight the rise in production costs.

“Choosing an efficient chemical or organic fertilizer is, therefore, an important solution. This will not only reduce the cost of production per unit but also add vital organic matter to the soil,” said Supak.

This requirement was raised as the Thai government is focusing on transforming into a 100 per cent organic agriculture country. So, many chemicals and pesticides are banned. Some experts and farmers pointed out that organic agriculture could not serve Thailand’s objective to become the “kitchen of the world”, therefore, it would be better to promote chemical agriculture in parallel.

A government sector representative, the secretary-general of the Office of Agricultural Economics at the Ministry of Agriculture and Cooperatives, Rapeepat Chantarasriwong, said the office keeps doing research and development in both organic and chemical agriculture.

“The production factors are intensively controlled, including chemical, organic and bio-fertilizers for farmers to use appropriately and adequately to eliminate pests and weeds as well as increase productivity,” said Rapeepat.

He said the government realised the importance of organic and chemical agriculture and was ready to support both groups of farmers. As for chemical usage, it needs more discussion from related sectors.

Published : June 22, 2022

PacRim offers wisdom of 30 leaders through online forum

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https://www.nationthailand.com/business/40016782


After the Covid outbreak, although the path of human resource management has altered, upskilling of management teams is critical to quickly transform the organization.

PacRim offers wisdom of 30 leaders through online forum

PacRim held a press conference at the JW Marriott Bangkok Hotel on June 15, on “Decoding the Great and Enduring: Wisdom from 30 Leaders”, an event being held online on July 7 to mark the group’s 30th anniversary.

Research shows that 80 percent of team leaders’ success comes from people skills. The research by Harvard University, the Carnegie Foundation, and Stanford University concluded that 85 percent of job success comes from having well-developed soft skills.

To be successful in the future, organizations should focus on developing future leaders at all levels she said. They are: 


• Build a company that is ready for change and has the same mindset as leaders who are eager to learn.
• Learn new skills and establish a clear organizational culture that allows everyone to feel like they are a part of the team. 
• Create leaders who are open to change, take action, and achieve the desired outcome.


PacRim Group is a premier leadership development and results-driven consulting organization.

Porntip Lyimapun.Fouder&CEO of PacRim GroupPorntip Lyimapun.Fouder&CEO of PacRim Group 


PacRim conducted in-depth interviews with 30 leaders who symbolize successful persons in sectors such as industry, government, and education to share their principles, ideas, insights, and leadership practices on the occasion of its 30th anniversary. 


The aim is to benefit and inspire the next generation of leaders, as well as the general public, she said. 
“Wisdom from 30 Leaders” will be the focus of the e-book and movie on July 7, 2022, at 9.30 am, by Zoom application online, for the 30th anniversary.


Paul Walker, CEO of FranklinCovey, a global consulting organization with a 160-country network of experience, will one of the highlights of the program. He has collaborated with a number of world-class organizations and offers lessons from Covid-19 with a global view on how to build new sorts of leaders in the future. He will speak live from Salt Lake City, Utah, in the United States.


Porntip said: “Today, we were honored to have 30 leaders who allowed us to interview them about their leadership paths in three key success areas — Lead Self, Lead Team, Lead Organisation — to pass on significant experiences and insights to future generations of leaders.”

The ability of organizational leaders and employees, as well as the readiness of people in the organization to overcome hurdles and emergencies, including a lack of sense of urgency, were problems encountered in organizational management during the Covid-19 outbreak.


Insufficient budget and time were challenges. As a result, the transformation had to be completed quickly, and the organizational culture had to be altered to turn the crisis into a chance for continual growth and sustainability, she added


She suggested the solutions start with leaders who can inspire their teams.


“An organization’s inability to transform is limited by unclear directions, so the leader must have a clear goal to transform effectively, have the ability to alter leadership, ideas for employees to adopt the same attitude, is willing to develop and collaborate, and, most importantly, trust if everyone has it.Top management alignment is advantageous, Porntip added.


On the 30th anniversary, PacRim will award Special Contribution Programs to three major groups that contribute to the organization’s and the country’s future growth and sustainability: business executives, management of human resources, and educational institutions’ leaders.
 

Published : June 18, 2022

By : Varunsuda Karunayadhaj

ESG and Impact on Company Value

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https://www.nationthailand.com/pr-news/business/40016641


With the increasing awareness of the 17 Sustainable Development Goals (SDGs) with 169 targets set by the United Nations and worldwide collaboration to achieve the goals, Environmental, Social and Governance (ESG) factors have become increasingly important not only due to the regulatory frameworks, but also changing priority of banks, institutional and retail investors.

ESG and Impact on Company Value

ESG factors become more and more crucial aspects in the investment consideration process as well as capital allocation for both capital providers (shareholders and creditors) and users of capitals (corporations).

Sustainable finance or green finance plays an important role in driving the sustainable transformation of the economy, encouraging companies’ management to redesign their business models to incorporate ESG framework into their capital budgeting process, supply chain management and sustainability reports to their stakeholders to mitigate ESG risks and achieve sustainable financial performance.  Financial sector players that consider ESG aspects in their decision-making processes increase long-term investments in sustainable activities and business projects, significantly contributing the mobilization of capital necessary to achieve the SDGs.

ESG ratings have been necessary tools for assessing ESG risks in investors’ investment assessment processes, and have been growing in importance as investors, asset managers, financial institutions and other stakeholders increasingly rely on ESG assessment and rankings.  As opposed to traditional credit ratings which assess companies based on financial factors using well-defied ratios, ESG ratings are considered based on non-financial data with a variety of indicators and less structured assessment criteria, which mostly focus on the broadly defined E, S and G areas, to evaluate a corporate ESG strategy.

Although the general perception is that ESG disclosures are typically non-financial in nature and that they do not have a financial impact, this view fails to recognize that ESG represents a multitude of factors to assess the long-term financial viability and sustainability of an enterprise. According to the International Valuation Standards Council (IVSC), ESG is better characterized as pre-financial information and should be incorporated in the valuation practice and standards in a systematic approach.

While this emerging trend is becoming more mainstream, there is still a degree of opacity on the relationship between ESG performance and company value; namely which ESG elements have the biggest impact on value, and whether companies with strong ESG performance attract a premium. 

The lack of global ESG reporting standards has resulted in a lack of standardization when calculating and reporting on ESG performance although the developments for standardization are still underway, including the development of global ESG reporting standards under the International Sustainability Standards Board. Meanwhile, ESG ratings provided by various third-party agencies provide a useful proxy to understand and compare companies’ ESG performance. However, each of these third-party agencies utilize their own proprietary methodologies and lack alignment. Researches found that the average correlation of ESG scores for seven of the largest ESG rating providers is only 0.45, compared to an average of 0.99 for credit ratings by major agencies. Despite their shortcomings, ESG ratings are now widely used by a range of stakeholders to assess ESG performance.

In a recent publication by Deloitte (“Does ESG impact company valuations? An Australian perspective”, April 2022), in relation to the Australian market, Deloitte analysis of companies in the ASX200 (as a proxy for the Australian listed market) over a three-year period from 2019 through 2021, has highlighted the following key insights:

  • There is a ‘size effect’.  Larger companies have better ESG ratings, despite similar reporting scope coverage.
  • There seems to be a reasonable positive correlation between total shareholder returns (TSR) and improvements in ESG scores over a three-year horizon. This holds for excess (industry-adjusted) as well as absolute TSR.
  • Improvements in ESG scores also correlate positively with improvements in valuations multiples (EV/EBITDA, EV/Revenue and P/E) over this horizon.

Of the three ESG pillars, the Environment or ‘E’ score seems to be the most persuasive when it comes to excess TSR, whereas the Social or ‘S’ score is most closely matched with earnings multiple improvements.

Despite survey evidence suggesting a decrease in the cost of capital for companies that improve their ESG metrics, with evidence of a greater weight of capital seeking ‘ESG friendly’ investments, Deloitte analysis of the Australian listed market does not show such relationship.

So, what can companies do to improve their ESG performance to drive increased value?  The question remains as to whether ESG-linked outperformance represents a market inefficiency that will eventually disappear over the longer term horizon.  However, in the interim, it is vital that corporate and private equity companies prioritize the following:

  • Have an informed understanding of the ESG issues relevant to their business and/or portfolio companies, value chain and key stakeholders
  • Disclose performance data relating to material ESG issues in a transparent and consistent manner
  • Prioritize investment in ESG initiatives that align with these material issues and the strategic priorities of the business and/or portfolio companies.

In summary, ESG frameworks and sustainable finance are inevitable. Companies can use their ESG risk assessment and data to carry out sustainability initiatives, enhance performance and attract capital.  Investors expect active and responsible ESG approach from their investees and are more interested in financing the ones that demonstrate good ESG performance. Like other market participants, for valuers to successfully incorporate ESG framework into valuations, they need a reliable ESG metric reporting that is consistent between companies, across geographies, and over time.

By Benchamaporn Piyakulvorawat, Financial Advisory – Valuation and Modeling – at Deloitte Thailand

Published : June 14, 2022

By : THE NATION

Business messaging emerging as key tool to connect with customers

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https://www.nationthailand.com/business/40016640


Messaging is playing an important role in people’s daily lives, reflecting the accelerating shift in how people interact online and how they want to connect with a business in the same way they chat with their friends and family.

Business messaging emerging as key tool to connect with customers

During a panel discussion via Zoom application on Tuesday, Facebook Thailand from Meta said 76 per cent of Thais prefer messaging over email and phone, and 81 per cent feel more connected with a business they can message directly.

Business messaging emerging as key tool to connect with customers

With one billion people worldwide – and 78 per cent of Thais – connecting with a business account across Meta’s messaging services every week, it said the volume of daily conversations between people and businesses grew 50 per cent year on year.

Ankur Prasad, director of business messaging for Facebook and Instagram, Meta.Ankur Prasad, director of business messaging for Facebook and Instagram, Meta.

“Even before the beginning of the pandemic, we have seen businesses in Thailand and the region leading the way when it comes to business messaging,” said Ankur Prasad, director of business messaging for Facebook and Instagram, Meta.

“In fact, a lot of the features we have built are inspired by how businesses in Asia Pacific are using our platforms to find and connect with customers in a personal, timely, and relevant way.”

He added that the company will continue to invest in features that create seamless discovery and messaging experiences for Thai business and consumers to meaningfully connect.

Methit Mukdasiri, industry head at Facebook Thailand from MetaMethit Mukdasiri, industry head at Facebook Thailand from Meta

Methit Mukdasiri, industry head at Facebook Thailand from Meta, added that with the significant rise in conversational commerce around the world, and with 74 per cent of people in Thailand saying they message a business more frequently since the pandemic, customers want to be met where they already are, which is increasingly on the messaging platform of their choice.

Adisai Thammaromdee, head of omnichannel & digital marketing, Central Department Store Co Ltd and Robinson Plc under Central Retail.Adisai Thammaromdee, head of omnichannel & digital marketing, Central Department Store Co Ltd and Robinson Plc under Central Retail.

During a panel discussion, multi-format, multi-category retailing platform Central Retail delved into the importance of business messaging and their commitment to delivering seamless end-to-end customer experiences.

“With a strong foundation of next-gen omni retail built on digital infrastructure, we have the potential to fully connect customers and department stores in a limitless shopping experience without borders that creates further opportunities for sustainable business growth,” said Adisai Thammaromdee, head of omnichannel & digital marketing, Central Department Store Co Ltd and Robinson Plc under Central Retail.

Chanakarn Chinchatchawal, Zwiz.ai’s chief executive officer and co-founderChanakarn Chinchatchawal, Zwiz.ai’s chief executive officer and co-founder

Zwiz.ai also shared how they have successfully helped businesses such as Thai apparel brand era-won grow to handle larger orders and enquiries by leveraging Meta platforms – with their Messenger-powered digital assistant creating an eight times return on ad spending – and highlighted the importance of businesses using the latest technologies and solutions to become more efficient and make their shopping experiences more fun and seamless.

“In an era where customers are trying to find the easiest way to communicate with businesses when buying or selling, business messaging provides a crucial opportunity that every brand must focus on and prioritise for sustainable growth,” said Zwiz.ai’s chief executive officer and co-founder, Chanakarn Chinchatchawal.

Published : June 14, 2022

By : THE NATION

Cannabis replaces antibiotics as chicken farmers in Lampang go organic

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https://www.nationthailand.com/business/40016557


A farming community in Lampang has been feeding its chickens cannabis and claims this new feeding regime has improved the quality of meat and eggs.

Cannabis replaces antibiotics as chicken farmers in Lampang go organic

Sirin Chaemthet, president of the Peth Lanna community enterprise, said on Saturday that the experiment was conducted in cooperation with Chiang Mai University’s Faculty of Agriculture.

Cannabis replaces antibiotics as chicken farmers in Lampang go organic

She said farmers opted for marijuana after their brood was found to be suffering from avian bronchitis despite being injected with antibiotics.

Upon consuming cannabis, the chickens developed higher immunity against disease and were able to withstand inclement weather.

Eventually, the community enterprise decided to do away with antibiotics and only feed their chickens cannabis, she said.

Cannabis replaces antibiotics as chicken farmers in Lampang go organic

Sirin added that the enterprise has been selling chicken meat and eggs at 100 baht per kilo and 6 baht apiece, respectively, via its website.

She said chicken rice made from the cannabis-fed chickens has received a good response, adding that the enterprise plans to sell roast chicken in the future. Sirin added that these products meet the demands of consumers who want healthy and organic food.

Prapat Panyachatrak Prapat Panyachatrak

Meanwhile, National Farmers Council president Prapat Panyachatrak warned that antibiotics in chicken meat and eggs harm consumers’ health, such as declining immunity and allergies. He added that apart from ensuring consumers’ safety, feeding chickens cannabis also helps boost the commercial value of chicken products.

Published : June 12, 2022

By : THE NATION

Price of ready-to-eat food has risen faster under Prayut: survey

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https://www.nationthailand.com/business/40016347


The price of ready-to-eat dishes has risen faster in the eight years since Prime Minister Prayut Chan-o-cha came to power, according to a survey by the Agency for Real Estate Affairs (AREA).

Price of ready-to-eat food has risen faster under Prayut: survey

The AREA survey has been conducted for the past 10 years on restaurants and food centres in the busy Bangkok areas of Silom and Surawong.

It found that the price of dishes such as rice topped with curry, and noodles, increased 5.2 per cent every year between 2012 and 2014. However, that figure rose to 6.7 per cent per year after Prayut came to power following the coup in 2014. Since then, the price of the ready-to-eat meals on which many Thais depend has risen by a total of 68.3 per cent, according to the survey.

“This proves that the government’s efforts to stimulate the economy have not been very successful,” AREA president Sopon Pornchokchai commented.

He added that the price of dishes rose by only 4 per cent between 2020 and 2021 amid the economic slowdown, but then jumped 7.9 per cent between 2021 and 2022 due to the rising oil price.

He forecast prices would rise further through 2023 amid the economic slowdown and rising inflation.

Published : June 06, 2022

By : THE NATION