KFC celebrates 1,000th store in Thailand with plans to super-size next year

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KFC celebrates 1,000th store in Thailand with plans to super-size next year

KFC celebrates 1,000th store in Thailand with plans to super-size next year

WEDNESDAY, DECEMBER 14, 2022

Celebrations to mark the opening of KFC’s 1,000th store in Thailand on Wednesday were boosted by plans to open 30 more branches next year.

Central Restaurants Group (CRG) said it will spend 400 million baht to add about 15 new KFC branches in Bangkok and the rest upcountry.

CRG already runs 320 KFCs in Thailand while the rest are operated by Restaurants Development (250) and The QSR of Asia (430), according to brand manager Yum Restaurants International (Thailand).

Yum managing director Sakechai Choomuenwai hailed KFC’s customers and employees as crucial to the brand’s successful 38-year journey in Thailand.

From its first store at Central Ladprao in 1985 to its recently opened 1,000th quick-service restaurant, KFC has always been by the Thais’ side, he said.

“The 1,000-store celebration is more than just a celebration of the brand’s success, but rather a celebration of all of the customers and employees who made that success possible,” he said.

He added that KFC still has potential to expand in Thailand, with brand performance expected to grow 24% this year as the economy and tourism recover.

“All thanks go to food delivery platforms, such as Foodpanda, Grab and Line Man, for enabling the brand to cope with the Covid-19 crisis,” he said.

KFC celebrates 1,000th store in Thailand with plans to super-size next year

“KFC is paying value to about 20,000 employees nationwide, of which 40% are from the young generation,” he continued.

The brand has also granted 1,000 scholarships worth over 10 million baht to employees in a bid to equip them with skills for the future.

“These 1,000 opportunities are just the beginning,” Sakechai said. “KFC has more initiatives to develop people’s potential through 2023.”

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Thai Airways is recruiting 1,000 workers for Suvarnabhumi

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Thai Airways is recruiting 1,000 workers for Suvarnabhumi

Thai Airways is recruiting 1,000 workers for Suvarnabhumi

WEDNESDAY, DECEMBER 14, 2022

Thai Airways International is recruiting about 1,000 ground workers, mainly to tackle delays in luggage handling at Suvarnabhumi International Airport, its acting CEO Suvadhana Sibunruang said on Wednesday.

Suvadhana admitted that it took more than 30 minutes to handle one flight’s luggage at Suvarnabhumi airport earlier this year and that some flights were delayed due to slow luggage handling.

He said the carrier realises this is an issue and is recruiting more staff to deal with it. About 1,000 positions are open at the carrier’s Suvarnabhumi operations. These are positions for ground services, including baggage handlers, drivers of vehicles in the airport, and kitchen staff, he said.

“THAI is recruiting employees to fill ground positions to meet the rising number of passengers,” Suvadhana said, adding: “The new recruits will have to undergo training for four or five weeks in line with the regulations of the Civil Aviation Authority of Thailand.”

He said he is confident that during the long New Year holidays, THAI ground staff would be able to handle baggage efficiently and would do it within a 30-minute per-flight limit.

Currently, THAI provides 80% of ground operations for flights at Suvarnabhumi.

Asked to comment on a report that the Transport Ministry may select a new ground service operator to take about 40% of this work from THAI, Suvadhana said a new company might face the same issues THAI did so it would be useless to reduce its operation at the airport.

Suvadhana replied that the delays earlier this year were caused by staff shortages in the aviation industry as a whole.

Flagship Burger King store takes a leap into the future

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https://www.nationthailand.com/business/corporate/40023047

Flagship Burger King store takes a leap into the future

Flagship Burger King store takes a leap into the future

TUESDAY, DECEMBER 13, 2022

Nongluck Ajanapanya

Burger King, the franchise burger restaurant under Minor Food Group, has launched a brand-new flagship store in Thailand equipped with advanced service technology in response to the digital lifestyle trend.

Burger King (Thailand) general manager Tanawat Damnernthong stated that it is the first branch in Thailand to use technology to adapt to the digital lifestyle trend, with a unique exterior building design that blends seamlessly with a touch of American style.

The Ratchadaphisek branch will be the first in Thailand to bring together the best in terms of both products and services, with a focus on introducing modern-day innovations to increase consumer convenience.

Meanwhile, this branch is Asia’s new flagship store, with three highlighted innovative features.

It has Asia’s first new flame-grill burger broilers, which allow customers to see the meat being grilled with a flame in the Burger King style.

Smart lockers facilitate food delivery by separating take-out orders and reducing contact. This innovative solution assists food delivery riders who serve customers via the app-based delivery platform. To open the locker, simply enter the corresponding order code on the screen.

Tanawat Damnernthong and first new flame-grill burger broilers of AsiaTanawat Damnernthong and first new flame-grill burger broilers of Asia

To help reduce emissions while adhering to the organisation’s sustainability policy, electric vehicle charging stations are installed. EVs can be fully charged in under 15 minutes. In addition, a solar rooftop has been installed to convert solar energy into electricity.

Tanawat noted, “The opening of this new flagship store is expected to create new experiences for consumers in all aspects while also encouraging sales growth in accordance with the predetermined target.”

Tanawat expected this new flagship store to be one of its top five best-seller branches, based on the concept of “Restaurant as a Future”.

Since the initial launch on December 6 this year, sales have exceeded expectations.

Flagship Burger King store takes a leap into the future

The brand new branch is situated on a 400-square-metre plot of land in the Ratchadaphisek neighbourhood, with ample parking for up to 20 cars. The store’s interior is an entirely new concept, with 60 seats available for customers.

Tanawat stated that Burger King’s new decoration style concept will be applied to another 123 branches across the country by 2030.

Furthermore, the brand intends to open 10 more branches in Bankgok and its environs, including Nonthaburi, Samut Prakan, and Pathum Thani, as well as major tourist destinations in the province.

Tanawat stated that the return of foreign tourists has increased Burger King’s overall sales by 30%. He predicted that growth would continue next year, with a 20% increase target.

However, because the majority of Burger King’s ingredients and materials are imported, inflation and currency exchange are factors for concern. Tanawat promised that Burger King would manage the cost so that it has the least impact on its customers.

Flagship Burger King store takes a leap into the future
Flagship Burger King store takes a leap into the future
Flagship Burger King store takes a leap into the future
Flagship Burger King store takes a leap into the future
Flagship Burger King store takes a leap into the future
Flagship Burger King store takes a leap into the future
Flagship Burger King store takes a leap into the future

Nongluck Ajanapanya

Bangkok Airways upbeat, predicts 4.5m passengers next year

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Bangkok Airways upbeat, predicts 4.5m passengers next year

Bangkok Airways upbeat, predicts 4.5m passengers next year

TUESDAY, DECEMBER 13, 2022

Bangkok Airways reckons it will be able to fly nearly 3 million passengers this year, and about 4.5 million next year now that Thailand has lifted all Covid-19 restrictions.

In an interview with Thansettakij, the airline’s president and CEO Captain Puttipong Prasarttong-Osoth said bookings began rising as soon as the government lifted the Thailand Pass registration system.

In the first nine months of this year, the number of Bangkok Airways bookings has risen to 40% of pre-pandemic levels, he said.

Puttipong said 1.7 million passengers took Bangkok Airways flights from January to September, marking a 528% increase compared to the same period last year. In the first nine months of 2021, Bangkok Airways only had 270,000 passengers.

During the same period this year, the airline earned 8.12 billion baht and its seat-occupation ratio has risen to 74%.

“We have already gone beyond our target. Our aim was to earn 8.18 billion baht in revenue and achieve 73% seat occupation this year, and we have crossed that target in just the first nine months,” he said.

“Based on this, we can safely say we will have 2.64 million passengers in total this year and earn about 10 billion baht.”

The number of domestic passengers was higher earlier this year, but bookings on international Bangkok Airways flights began picking up since September 1, he added.

Puttipong said 50% of Bangkok Airways flights are to and from Koh Samui, while the other 50% is covered by flights to other local destinations and neighbouring countries like Cambodia, Laos, Myanmar and Vietnam.

“Our situation is gradually returning to normal now that Thais can travel overseas,” Puttipong said.

The ratio of foreign passengers to domestic passengers now stands at 60:40 compared to 80:20 before the pandemic, the CEO added.

In the first nine months of this year, Bangkok Airways reinstated flights to 17 domestic airports and to seven international ones.

From January to September, the airline completed 19,000 flights compared to just 4,800 in the same period last year.

Before the pandemic, Bangkok Airways flew to 34 destinations, 17 in Thailand and 17 overseas.

He said the airline expects to achieve bookings of up to 80% of pre-Covid levels, getting some 4.5 million passengers compared to 6 million before the pandemic.

Bangkok Airways also plans to launch six new international flights next year, from Koh Samui to Hong Kong, Kuala Lumpur, Chengdu and Chongqing and from Bangkok to Mandalay and Phu Quoc in Vietnam.

However, Puttipong said his airline will take into account Covid restrictions in other countries and the global economic situation before launching the new routes.

Apart from resuming flights, Bangkok Airways will also invest in the development of the U-Tapao Airport in Rayong and the Eastern Aviation City project through its subsidiary, U-Tapao International Aviation Co Ltd (UTA).

Puttipong said the U-Tapao Airport project will be delayed for a year, while UTA negotiates the extension of investment phases from four to six. He said UTA believes the growth of passengers will be slower than initially expected.

He added that Bangkok Airways will also invest in the expansion of its airport in Trat by extending the runway to accommodate larger planes and expanding the passenger terminal.

World Bank urges government to increase tax revenue and reduce inequality

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https://www.nationthailand.com/thailand/economy/40023082

World Bank urges government to increase tax revenue and reduce inequality

World Bank urges government to increase tax revenue and reduce inequality

WEDNESDAY, DECEMBER 14, 2022

Nongluck Ajanapanya

The World Bank is urging the government to speed up efforts to increase tax revenue and better target spending so that it focuses on helping the most vulnerable groups to reduce inequality.

It also lowered Thailand’s growth forecast for 2023 from its June estimate of 4.3% to 3.6% now, citing declining exports as one factor.

The World Bank provided its analysis and recommendations at the launch of its “Thailand Economic Monitor (TEM) : Fiscal Policy for a Resilient and Equitable Future”.

The report describes Thailand’s economic performance over the previous six months, and provides a summary of economic and policy developments in Thailand within national, regional, and global contexts.

Fabrizio Zarcone, World Bank country manager for Thailand, said the Thai economy was showing resilience despite global headwinds, pointing to its 4.5% annualised growth in the third quarter. A resurgence of private consumption and strong inflows of tourists are driving growth, Zarcone said.

Although growth is expected to be 3.4% this year and 3.6% in 2023, Thailand faces a number of challenges, the report says. 

These include geopolitical uncertainty, the possibility of prolonged high energy prices, a deeper slowdown in global economic activity, and further deterioration of Thailand’s fiscal space.

Thailand must transform its economy to sustain its growth momentum, Zarcone said.

Fabrizio ZarconeFabrizio Zarcone

The World Bank has identified three key areas where Thailand can build a more resilient and equitable society in the medium and long term.

First, Thailand’s policies should prioritise increasing the potential rate of growth and economic resilience by increasing public investment in areas such as innovation, skills, and digital infrastructure to improve human capital. Furthermore, Thailand must liberalise the services sector and accelerate the process of household debt reduction.

Second, the government needs to ensure adequate fiscal space to meet the additional spending needs associated with an aging society and to provide a buffer for future shocks.

Lastly, focusing on more targeted social assistance spending is a cost-effective way to mitigate the pain associated with the rising risk of a prolonged period of high energy prices and other future shocks. Thailand’s low tax revenue collection contributes to a lack of investment in pro-poor spending.

According to World Bank senior economist Nadia Belhaj Hassine Belghith, inequality is one of Thailand’s most significant long-term challenges.

Despite Thailand’s low poverty rate, income distribution is very uneven, with a large revenue gap between the rich and the poor.

Belhaj proposed raising tax revenue without burdening the poor and eliminating some generous deductions and allowances to improve tax collection while making the system more equitable.

“Stop using the current universal energy subsidy scheme because it creates an unnecessary burden for the government to bear and instead focus on groups in need,” the senior economist said.

Kiatipong Ariyapruchya, senior economist for Thailand at the World Bank, added that the current crisis serves as a catalyst for much-needed structural reforms to improve the quality and allocation of spending while also raising structurally low revenue.

“Meeting the spending need while also improving the distributional impacts of fiscal policies and undergoing fiscal consolidation necessitates more efficient and targeted spending as well as additional revenue mobilisation efforts,” he said.

Nongluck Ajanapanya

Japanese restaurants see record-breaking growth in Thailand

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Japanese restaurants see record-breaking growth in Thailand

Japanese restaurants see record-breaking growth in Thailand

WEDNESDAY, DECEMBER 14, 2022

The number of Japanese restaurants in Thailand rose 21.9% in 2022 over the year before, the highest jump since the Japan External Trade Organisation (Jetro) began keeping track in 2007, Jetro said on Wednesday.

Jetro recorded a total of 5,325 Japanese restaurants in Thailand this year, up 955 from 4,370 in 2021. It said the expansion of Japanese restaurants has been prominent in Bangkok and its surrounding provinces. However, since 2019, it has been possible to find Japanese restaurants in every province, according to Jetro.

Japanese restaurants see record-breaking growth in Thailand

“I’m glad that more Japanese restaurants are opening in Thailand … [they] offer a great opportunity for Japanese food lovers to taste Japan’s delicious dishes and expand the market for Japan’s food industry,” said Jun Kuroda, president of Jetro Bangkok.

“Jetro Bangkok will continue to promote Japanese cuisine among Thais and facilitate the import of high quality agricultural and food products from Japan to Thailand,” Jun added.

Japanese restaurants see record-breaking growth in Thailand

Jetro’s latest survey found that 1,404 new Japanese restaurants opened in Thailand this year: 448 were sushi restaurants, 263 offer Japanese cuisine, and 185 focus on ramen.

However, 105 Japanese restaurants shut down in Thailand this year, a number that is significantly lower than the tally in 2021, when the Covid-19 crisis forced 231 restaurants to close their doors, Jetro said.

In the survey’s interview section, restaurant operators said sales in 2022 have increased to about 70%-90% of pre-pandemic levels. Restaurants face other challenges, including rising costs of ingredients and labour, as well as the commission taken by food delivery services and the ongoing appeal of using these services.

Japanese restaurants see record-breaking growth in Thailand

Jetro said its Bangkok office launched several campaigns this year to boost sales of Japanese products and services, including the “Made in Japan: Genuine Japanese raw materials” campaign that runs from November 1 until February next year. The campaign will bring Japanese beef, pork and seafood to 236 restaurants in Thailand.

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Baht opens 34.58/dollar on Wed but all eyes on Fed meeting

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Baht opens 34.58/dollar on Wed but all eyes on Fed meeting

Baht opens 34.58/dollar on Wed but all eyes on Fed meeting

WEDNESDAY, DECEMBER 14, 2022

The baht opened at 34.58 to the US dollar on Wednesday, strengthening from Tuesday’s close of 34.80.

The currency will likely move between 34.50 and 34.70 against the greenback during the day, Krungthai market strategist Poon Panichpibool said.

Poon said that the baht strengthened quickly last night amid dollar weakening and gold sales after its price breached the resistance level.

However, baht strengthening will slow as investors wait for results of the US Federal Reserve meeting on interest policy on Thursday morning (Thai time), he added.

He said the baht might strengthen today before the meeting results as the market is in a risk-on state with investors buying Thai short and long-term bonds as US bond yield falls.

Poon estimated the baht’s key support level at 34.50 to the dollar.

He expected a stronger dollar and higher US 10-year bond yield if the Fed takes a “hawkish” view and raises its policy rate in line with a peak level beyond 5.00%.

However, he doubted baht would weaken past its resistance level at 35 as most investors are waiting to sell the dollar or short the dollar-baht market.

Poon also advised investors to use hedging tools such as options to manage risks in a highly volatile currency market.

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Tourism revival boosts Thailand’s industries sentiment index

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Tourism revival boosts Thailand's industries sentiment index

Tourism revival boosts Thailand’s industries sentiment index

TUESDAY, DECEMBER 13, 2022

The Thai Industries Sentiment Index (TISI) showed a month on month improvement, reaching 93.5 points in November, bolstered by the tourism sector despite concerns over energy price.

Federation of Thai Industries (FTI) president Kriengkrai Thiennukul and FTI executive committee member Pipope Chokvathana said that the TISI in November had increased slightly over the previous month to 93.5 points, thanks to the growing number of foreign tourists.

Since the country’s economic activity is already back on track, consumption and expenditure in the country have flourished.

“Meanwhile, the construction sector was likely to bounce back as the demand for construction products and building materials used for household repairs has recently been on the rise after the improvement in the flood situation,” the FTI said.

Also, exporters have benefited from the plunging freight rates, it added.

The FTI expects the TISI index to reach 97.0 points in the next three months, lower than the previous forecast of 98.8 points due to concerns among entrepreneurs about rising production costs, especially the energy price that still remains high, and inflation that has lowered the country’s purchasing power.

It also pointed out that 70% of entrepreneurs were worried about the global economy, citing its survey conducted on 1,315 entrepreneurs from 45 types of industrial sectors in November this year.

Meanwhile, 43.5% of entrepreneurs were concerned about the domestic political situation, while 43.3% had issues with loan interest rates,” the FTI said.

It said that some businesspeople had suggested the government should control production costs, for example, maintaining the electricity cost per unit to be no more than 4.72 baht or encouraging business owners to invest in renewable energy in manufacturing so as to reduce electricity costs.

“Businesspeople have also advised the government to implement policies supporting the country’s soft power in a bid to attract foreign tourists to Thailand,” the FTI added.

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New energy plan will save Thailand over THB500 billion in energy costs over 15 years

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New energy plan will save Thailand over THB500 billion in energy costs over 15 years

New energy plan will save Thailand over THB500 billion in energy costs over 15 years

TUESDAY, DECEMBER 13, 2022

Thailand’s revised Energy Efficiency Plan (EEP) will help save the country 532.46 billion baht in energy costs by 2037, the Alternative Energy Development and Efficiency Department (AEDED) said.

Prasert Sinsukprasert, AEDED director-general, said on Tuesday that the 2022 EEP, which will replace the 2018 plan and be in force until 2037, will boost energy conservation from 30% in 2018 to 36% over the next 15 years. He said the plan is to reduce the use of energy in the next 15 years by 49,064 kilotonnes of oil equivalent (ktoe), which will save the country 532.455 billion baht.

The 2022 EEP is among the five national energy plans that aim to push Thailand toward carbon neutrality within 2050 and net-zero emissions by 2065.

Prasert said the 2022 plan is still being drafted and should be ready by next year before it is submitted to the Energy Policy and Planning Office (EPPO) for endorsement and the Cabinet for approval. The plan should be implemented by mid-next year, he added.

He went on to say that the new plan will reduce energy intensity (EI) by 40% within 2050, conserving energy by 64,340ktoe.

The plan will be enforced in the form of 14 measures under three strategies covering five target groups, namely industries, buildings, households, agriculture and transport, he said.

Measures aimed at industry, for instance, would control energy consumption at factories, he said. For example, he said, a 2,000-square-metre factory will be required to meet standards in heat insulation, lighting, air-conditioning, hot-water system and alternative energy.

This measure would also include the enforcement of an energy code for factories, commercial buildings, households, and farming as well as measures for conserving energy in the transport sector.

The EEP plan will also promote the use of power-saving labels on four types of machinery including agricultural and construction equipment and household appliances. He said the EEP will also promote energy-saving innovations like smart home systems and smart farming.

In 2021, Thailand consumed 71,998ktoe in energy.

FTI urges government to provide relief in fuel costs

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FTI urges government to provide relief in fuel costs

FTI urges government to provide relief in fuel costs

TUESDAY, DECEMBER 13, 2022

The Federation of Thai Industries (FTI) asked the government to slow down the increase in fuel tariff (FT) from January to April 2023 to reduce the burden of high energy costs.

FTI vice chairman Isares Rattanadilok na Phuket said on Tuesday that energy price is currently fluctuating and is likely to increase continuously due to the Ukraine-Russia war and the Covid-19 situation.

These situations have caused inflation and recession, and industries, including the manufacturing, servicing, and household sectors, were greatly affected.

He said that the FTI had earlier sent a letter to Deputy Prime Minister and Energy Minister Supattanapong Punmeechaow and Samerjai Suksumek, chairman of the Energy Regulatory Commission (ERC), between August and November.

The federation had contacted them to seek a solution on energy costs and natural gas price structure, and sought a slowdown in the rate of FT cost but had not got an answer.

The FTI proposed to the government sector to reconsider and postpone the increase of FT cost from January to April 2023 and solve the problem at its root because every sector will have to shoulder the burden.

Isares said, “If [the FT cost] increases again in January to April 2023, electricity bills would go up substantially for two consecutive times and would affect every sector severely in adapting, causing recession worse than expected”.

Meanwhile, it will decrease Thailand’s competitiveness as the manufacturing and service sectors are major industrial sectors driving the country’s economy.

The government should review the guidelines to solve high energy costs and the decision to increase the electricity bill to be fair to every sectors so that businesses can operate with strengthen and compete on the global stage while also creating opportunities for investments in new industries.

Isares also asked the government to ease some operating obstacles such as getting a licence for factories or installing solar cells.

He also wanted cooperation with the Board of Investment to be quick and cover every business group. He suggested adjusting the oil formula of ethanol and gasoline.
 

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