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https://www.nationthailand.com/business/corporate/40022398

“Super Balance Thailand 2022” showcases junior balance bike tournament with over 2,000 participants

THURSDAY, NOVEMBER 24, 2022

To support the growth of children between the ages of 1.8 and 5 years old, the Happy and Healthy Bike Lane collaborated with Siam Commercial Bank (SCB) and Airports of Thailand PCL (AOT) to hold a “Super Balance Thailand 2022” national-level tournament.

The event, held from November 19 to 20 at the Happy and Healthy Bike Lane at Suvarnabhumi Airport, sought to promote exercise and strengthen family ties. The response exceeded expectations, with almost 2,000 children and their families attending.

Speaking about the event, Siam Commercial Bank Chairman of the Board of Directors Dr Vichit Suraphongchai, revealed that, “Recognizing the importance of youth development and the promotion of a better quality of life for people in local communities, society, and the nation, Siam Commercial Bank continuously engages in initiatives, either alone or in collaboration with network partners and other organizations. The Happy and Healthy Bike Lane at Suvarnabhumi Airport was inaugurated in 2015 thanks to a partnership between SCB and Airports of Thailand PCL. This world-class cycling park is managed by Cycling Track Management Social Enterprise Co., Ltd. and serves as a place allowing people of all ages and genders to exercise for free.

“In 2020, a new balancing bike park was constructed for young children to enhance physical development, strengthen muscles, and exercise problem-solving skills, which garnered an excellent response from parents who brought their children to enjoy the facility. We kicked off the inaugural “Super Balance Thailand 2022” competition during November 19-20. Over 2,000 children and family members attended the event, highlighting the significance of young children’s physical and mental development for skill-building, promotion of sportsmanship, and extracurricular learning. The time spent together doing these activities can be rewarding.”

The “Super Balance Thailand 2022” tournament was the first of its kind on a national level and a huge success, receiving overwhelming attention and favorable feedback from families. A total of 430 children of varying ages took part in the competition. It also garnered the attention of parents, including cyclists who came to participate in a variety of activities, surpassing all expectations. Young winners took home trophies and medals. In addition to the competition, the event included engaging activities such as plaster and cloth bag painting, “Say No to Plastics” environmental games, and an inflatable playground, allowing youngsters to participate in fun and exciting activities during the course of the two-day event.

The Happy and Healthy Bike Lane at Suvarnabhumi Airport is regarded as a top-tier racetrack and is equipped with top-notch facilities, safety measures, and a quality management system. By hosting this tournament, it encourages the growth of children and serves as a true gathering place for families.

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https://www.nationthailand.com/business/corporate/40022390

Sports apparel, equipment maker Warrix plans IPO this year to pursue expansion

WEDNESDAY, NOVEMBER 23, 2022

Nongluck Ajanapanya

Sports apparel and equipment manufacturer Warrix Sport has revealed plans to list on the Stock Exchange of Thailand by the end of the year in order to transition to a healthy, active lifestyle company.

Wisan Wanasaksrisakul, Warrix Sport’s chief executive officer, told a press conference on Wednesday that the move would help the company get liquidity to expand into other sports-related fields.

He said that Warrix has a registered capital of 300 million baht, which is made up of 600 million ordinary shares with a par value of 0.5 baht each.

The total paid-up capital is 210 million baht, divided into 420 million ordinary shares, and the company will issue 180 million ordinary shares in the initial public offering.

Warrix’s only funding source at the moment is the bank, so listing on the stock exchange will enable the company to expand, including the opening of its first sport sciences centre on Rama 9 Road and a new lifestyle community at Siam Square in 2024, he said.

“Aside from selling our products, the centre offers treatment, rehabilitation, consultation, nutrition knowledge, and specialised courses for football, marathon, golf, cycling, and office syndrome from a team of licenced physiotherapists and professional trainers,” Wisan explained.

He also noted that the funds raised from the “Market for Alternative Investment” (MAI) stock market will enable his company to continue investing in in-house R&D, data-driven transformation systems, and working capital in a variety of projects, including sponsorship of major sporting events such as the Fifa World Cup, AFF Mitsubishi Electric Cup, and Olympic 2024.

He assured retail investors that the company could continue to grow at the same rate as it has since its inception 12 years ago, with a clear and viable goal and path to becoming the leader in the holistic integrated sports, wellness, and lifestyle industry.

Warrix’s main revenue currently comes from the sale of non-licensed products, such as classic, collection, and made-to-order products, with revenue proportions of 34.90%, 28.26%, and 16.21% respectively in the first nine months of 2022.

The rest of the revenue is generated by products in the licensed category, which includes national football team products (12.68% of revenue), football club products (3.99%), and other licensed products (1.89%).

There is also 0.54% revenue from other product sales and 0.47% revenue from physical clinic services.

Nongluck Ajanapanya

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https://www.nationthailand.com/business/corporate/40022388

European brand Beko eyes bigger share of Thai home appliances market

WEDNESDAY, NOVEMBER 23, 2022

Nongluck Ajanapanya

Beko, a leading European home appliance brand, is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year.

Beko Thai’s commercial director, Pornchai Trakultechadej, said in an interview the decision was made after the company discovered that less than one in 10 Thai people can still pronounce the proper name of Beko, despite the brand being in the country for seven years.

Some people recognised the brand, but not enough to switch to Beko, he noted.

He revealed that the company plans to double its marketing investment in the Thai market next year, with 85% of the budget, or approximately 200 million baht, going towards digital campaigns focusing on home appliances such as refrigerators, washing machines and dryers, and air-conditioners.

Meanwhile, Beko is targeting 200% growth in online channels with major domestic appliances to contribute around 13% of total market next year, excluding omnichannel.

“We expect our overall sales to reach 1.6 billion baht this year and more than 2 billion baht next year. We still view the overall market positively, as the country’s economy is gradually recovering with the revival of the tourism and services industry,” Pornchai said.

He believes that domestic consumption in the home appliances market has already begun to increase, and that the recovery of the tourism and service industries will provide some liquidity to Thai households, allowing them to replace some of their home appliances, particularly air-conditioners and refrigerators.

Besides, he noted that the increase in the electricity bill next year would push Thai consumers to look for energy-saving models of home appliances to replace old ones.

“Consumer trends today have shifted to emphasise healthy and sanitary living, which aligns with Beko’s goal of promoting healthy living and sustainability through home appliances. As a result, we must raise brand awareness among our target group,” said Pornchai.

Nattinee Techarungnirun, Beko Thai’s marketing and product management director for Asia-Pacific, stated that Beko’s business goal for 2023 is to build strong trust in power and growth while positioning itself as one of Thailand’s top home appliance brands.

“Beko aims to increase brand exposure, brand preference, and drive sales conversion in Thailand, particularly with the help of the right influencers,” Nattinee explained.

Recently, the company revealed its first official Thailand presenter, Bebe Thanchanok Ritnaka, who is highly regarded not only as a healthy lifestyle icon but also as a role model for the modern generation, successful in both work and health.

“We will achieve our goal thanks to our collaboration with Bebe and our advanced but affordable technology,” Nattinee said.

She added that Beko’s premium products segment is driving growth, focusing on pushing large capacity, front-load washing machines, dryers, dishwashers, and coffee machines.

Beko is the international home appliances brand of Arçelik, a multinational household appliance manufacturer with 12 brands and 45,000 employees worldwide. It is now one of Europe’s top three home-appliance brands, focusing on designing and manufacturing energy-efficient products for healthy living.

Nongluck Ajanapanya

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https://www.nationthailand.com/business/corporate/40022385

Nation Group’s board approves acquisition of Thansettakij for THB240 million

WEDNESDAY, NOVEMBER 23, 2022

The board of directors of Nation Group (Thailand) Plc has approved buying the entire stake of Thansettakij from News Network Corporation (NEWS) for 240 million baht, the Stock Exchange of Thailand (SET) was informed on Wednesday.

Nation Group informed the SET that its board had approved the purchase of 20,074,998 shares, or 100% of shares of Thansettakij Multimedia Company Limited (TMM), from NEWS at 11.96 baht per share at its meeting on Wednesday.

Thansettakij has a registered capital of 200.75 million baht with 20,075,000 shares at 10 baht per share.

Thansettakij is a media company with printed media, TV programmes and online media. Thansettakij also organises events and business seminars.

Following approval from the Nation’s board, the deal is expected to be completed within the next month.

Nation Group already owns Krungthep Turakij, a business-focused media, and with the purchase of Thansettakij, Nation Group’s expertise in business and economic reporting will be strengthened.

Nation Group had acquired other assets during the previous six months and the value of the acquired assets during the six-month period has boosted the value of Nation Group by 55.56%.

Since the new acquisition is from a company related to Nation Group and because of the value of the acquired entity, Nation Group is obliged by the regulations of the Securities and Exchange Commission to inform the SET about the board’s decision.

NEWS is associated with Nation Group and the assets to be acquired are valued at over 20 million baht, hence in accordance with the rules, Nation Group informed the SET.

Because of the valuation of the transaction, Nation Group will need approval from three-fourths of its shareholders.

The board approved the appointment of Finnex Advisory Co Ltd as an independent financial adviser in charge of providing opinions on the purchase of Thansettakij’s shares to Nation Group shareholders at least 14 days before the meeting of shareholders would be held to seek approval for the purchase.

Nation Group CEO Shine Bunnag said the board approved the purchase of Thansettakij’s shares because this investment would strengthen the media group, as Thansettakij is acknowledged as a leading media entity in the country.

“Under the One Nation strategy, Thansettakij will complete the media business of the group to win acceptance from all sectors of society,” Shine said.

He added that Thansettakij would help steer the development of the organisation through synergy of operations among media under the group in terms of content, personnel and other operations in all dimensions for the ultimate benefit of the group.

Thansettakij is a leading media house of Thailand in the economic, finance and investment fields and has been operating for over 43 years. It has a strong editorial operation with potential to generate income from offline, online and on-ground platforms.

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https://www.nationthailand.com/business/corporate/40022384

AMCHAM honours outstanding members with CSR Excellence Awards

WEDNESDAY, NOVEMBER 23, 2022

Neena ML.

The American Chamber of Commerce (AMCHAM) Thailand handed out its annual CSR Excellence Awards 2022, with three additional special awards.

This year three additional special awards were presented to Harmless Harvest, WHA Industrial Development, and PCS Security and Facility Services for focusing on an inclusive society and contributing to the Bio-Circular Green (BCG) economy.

Out of the 100 companies who are members of AMCHAM, 91 were recognised as meeting the minimum criteria to demonstrate a commitment to conducting business responsibly and giving back to local communities, people and people and environment.

Minister of Natural Resources and Environment Varawut Silpa-archa, US Ambassador to Thailand Robert Godec, Thai Trade Representative ML Chayotid Kridakon, and AMCHAM president Jeff Nygaard presided over the awards ceremony.

The AMCHAM CSR Excellence Recognition is awarded to member companies for their long-term efforts to support Thailand’s sustainable development. Qualifying companies should have CSR programmes with measurable results that create both economic and social gains for a year or more, high levels of employee involvement, and strong strategic partnerships with Thai organisations. The company mission must also align closely with the goals of their CSR activities. 

“The BCG economy is a very important initiative that needs to be driven in an economic model because we want to promote the Bio-Circular-Green economy from made, used, recycled, refurbished and create that circle. It’s actually a strength for Thailand as well because Thailand is definitely trying to promote two big things — green energy or renewable energy, and plastic recycling — which kind of affect the beginning of the circle and the end as well,” AMCHAM president Jeff Nygaard, who is also executive vice president of operations and technology of Seagate Technology, said.

In addition, three special awards were given to three member companies:

● The Ambassador’s Award for Excellence in Thai-US partnership went to Harmless Harvest for its “Coconuts Agriculture Project”. The project promotes regenerative agricultural practices among Nam Hom coconut farmers. The award, handed out by US Ambassador Godec, recognises a CSR project that supports innovation in the BCG economic model through US-Thai partnership for transfer of technology or skills.

● Thai Development Award went to WHA Industrial Development for its project “WeCYCLE”. The upcycling project uses water hyacinth fiber from constructed wetlands and recycled PET bottles. The award, presented by Minister of Natural Resources and Environment Varawut, honours a company that fosters sustainable development in alignment with the principles of the BCG model.

● The Excellence in CSR Award was won by PCS Security and Facility Services for its project, “Neighbouring Country Colleagues Programme”. It fosters and invests in a diverse and inclusive work culture. The award, presented by Nygaard, is given to a company that nurtures an inclusive society by embracing diversity to reduce inequality.

“The chamber of commerce membership is comprised of 50% US affiliated and about 33% of Thai companies and another 18% are international, so it’s a big group of companies that share the same values,” said Nygaard.

He stressed during his speech at the opening ceremony that “CSR activities strengthen stakeholder engagement and support, whether they are shareholders, business partners, customers, employees, governments, or the broader community. Our best path for success is when community and industry work together.”

Throughout the year, the CSR Committee shares these best practices with the membership, providing support and resources for member companies who are developing or improving their CSR strategies. Through the AMCHAM CSR Excellence Awards, these companies are awarded for their long-term efforts to support Thailand’s sustainable development.

Neena ML.

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https://www.nationthailand.com/business/corporate/40022382

BTS Group collaborates with top domestic banks to introduce a new dimension of investment: “Sustainability-Linked Bonds”

WEDNESDAY, NOVEMBER 23, 2022

Bangkok, November 23, 2022 – BTS Group Holdings Public Company Limited or BTS Group, together with Bangkok Bank Public Company Limited, Krung Thai Bank Public Company Limited, Kasikorn Bank Public Company Limited, Siam Commercial Bank Public Company Limited, and CIMB Thai Bank Public Company Limited, held a seminar on the topic of a new dimension of investment “Sustainability-Linked Bonds”.

The goal of this seminar is to provide information to investors and gain an overview of the ESG Bond and Sustainability-Linked Bonds (SLB), as well as create awareness for investors on the topics of: How will  these bonds positively impact the environment, society and create sustainability?

Ms. Ariya Tiranaprakit, deputy managing director of the Thai Bond Market Association (TBMA), said that the overall ESG Bond market, including Green bond, Social bond, Sustainability bond and Sustainability-Linked Bond, in the first 10 months of 2022, had a total issuance value of 158.140 billion THB. This consists of 105 billion THB or 66% of issuance by the government sector and 53.140 billion THB or 34% by the private sector, resulting in ESG Bonds having an outstanding value of 449.636 billion THB, an increase of 50% from the end of 2021 at 299.296 billion THB.

The trend of the ESG bonds is growing steadily through the implementation of government policies and the fundraising strategies of various companies. In the first half of 2022, the group with the highest share of ESG bond holdings is  insurance companies at 25.56%, the second highest is banks at 20.16%, followed by 18.84% for GPF funds, and 17.89% for foreign investors.

This seminar is one of the ways to create awareness in ESG bonds. Moreover, it helps investors for easier access to ESG information which can lead to efficient fund raising by the issuer.

Mr. Surayut Thavikulwat, Chief Financial Officer of BTS Group Holdings Public Company Limited, said that the Sustainability-Linked Bonds that the Company will offer this time is a new dimension for investment in that everyone who invests will be involved in creating sustainability together with the Company, with a satisfactory return on investment and acceptable risk level. He is confident that it will be well received by investors.

The Sustainability-Linked Bonds offered during November 2022 have 4 tranches, with semiannually interest payment. The subscription period is on 25 and 28-29 November 2022 through 5 leading financial institutions, Bangkok Bank, Krung Thai Bank, Kasikorn Bank, Siam Commercial Bank, and CIMB Thai Bank. The bonds have been rated “A” according to the TRIS Rating. A minimum subscription has been set at a value of 100,000 THB and will be sold in increments of 100,000 THB.

“This issuance of this SLB is in line with BTS Group’s long-term climate strategy by maintaining carbon neutrality and increasing the proportion of electricity consumption from renewable energy sources in at least 10% of operations.” said Mr. Surayut.

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https://www.nationthailand.com/business/corporate/40022377

Grab launches post-paid option for consumers to pay for services with single bill

WEDNESDAY, NOVEMBER 23, 2022

Nongluck Ajanapanya

Grab, a leading superapp in Southeast Asia, is expanding into digital financial services in Thailand with the launch of “PayLater by Grab”.

Worachat Luxkanalode, country head of Grab Thailand, said at a press conference on Wednesday that the objective of this facility is to provide more payment options for all Grab services in one single bill.

Beginning next month, this post-paid service will provide Grab users with enhanced flexibility, seamless experience and extra benefits across mobility as well as deliveries of food, parcel, and on-demand everyday goods, he said.

“To provide a better experience to our users, we have introduced ‘PayLater by Grab’, starting with the launch of the post-paid service to enable Grab users to pay for all services in one single bill each month,” Worachat said.

The move follows the increasing popularity of digital commerce in the past few years, which have given rise to new digital financial services that can better serve customers’ needs.

According to a report by e-Conomy SEA 2022, the total transaction volume of digital payment in Thailand is expected to reach US$113 billion in 2022 and grow by 12% within 2025. One of the fastest-growing services is the “Buy Now, Pay Later” service, which allows customers to manage their expenses more conveniently.

Worachat pointed out that today, almost two-thirds of Grab users choose cashless payment methods, including GrabPay Wallet and debit/credit cards.

He added that the post-paid service under PayLater by Grab has three key advantages:

● Flexibility — users can combine all transactions into one single bill and pay for it the following month;
● Seamless — users can choose the post-paid method before confirming an order across all Grab service applications; 
● Extra points — users can earn up to two GrabRewards points for every 16 baht spent on Grab.

Worachat said that the launch of PayLater by Grab is part of the company’s efforts to respond to consumer behaviour by providing financial liquidity to Grab users.

He vowed to continue expanding its service offerings in the future to meet the various digital payment needs of both users and partners.

Nongluck Ajanapanya

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https://www.nationthailand.com/business/corporate/40022378

BTS Group drives the Intelligent Mass Transit Systems in the Thailand Smart City Bangkok Model Conference

WEDNESDAY, NOVEMBER 23, 2022

November 15, 2022 – Mr. Surayut Thavikulwat, Chief Financial Officer, BTS Group Holdings Public Company Limited or BTS Group, participated in the “Thailand Smart City Bangkok Model” conference and discussed the topic of “Smart Commuter, Smart Transportation, and the Intelligent Mass Transit Systems for the Growth of Bangkok”.

The conference aimed to drive the business operation to support the carbon reduction.

BTS Group has been certified as a carbon-neutral company by the Thailand Greenhouse Gas Management Organization (Public Organization) or TGO, and is the first carbon-neutral rail company in the world.

BTS Group will officially operate the monorail trains in Yellow and Pink lines which utilize environment-friendly materials such as rubber wheels that can reduce friction and noise pollution, and will and carry out a feasibility study on solar PV rooftops at its Pink and Yellow Line Monorail depots.

Moreover, to serve the Smart City initiative, BTS Group continues to promote and expand the coverage of financial services from Rabbit Digital to align with the Smart City concept that focuses on the development of technology to enhance the safety and quality of life.

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https://www.nationthailand.com/business/corporate/40022352

AMCHAM Thailand Announces Winners for CSR Excellence Awards 2022

TUESDAY, NOVEMBER 22, 2022

On November 22, 2022, The American Chamber of Commerce in Thailand (AMCHAM) recognized 91 companies at the 2022 Corporate Social Responsibility (CSR) Excellence Awards to honour the CSR efforts of AMCHAM members in the Kingdom.

Minister of Natural Resources and Environment Varawut Silpa-archa, the US Ambassador to Thailand Robert Godec, Thai Trade Representative M.L.Chayotid Kridakon, and AMCHAM President Jeff Nygaard presided over the awards ceremony and recognized companies that demonstrate commitment to conducting business responsibly and giving back to local communities.  

AMCHAM CSR Excellence Recognition is awarded to AMCHAM member companies for their long-term efforts to support Thailand’s sustainable development.

Qualifying companies have CSR programs with measurable results that create both economic and social gains for a year or more, high levels of employee involvement, and strong strategic partnerships with Thai organizations.

The company mission must also align closely with the goals of their CSR activities.

Member companies are recognized with different tiers for consecutive years of achievement.

Silver level: 3 consecutive years, Gold level: 5 consecutive years, and Platinum level: 10 consecutive years.

This year twenty six AMCHAM members received awards for more than ten years of consecutive CSR Excellence. In addition, three member companies received special awards for their individual CSR projects:

•    Harmless Harvest won The Ambassador’s Award for Excellence in Thai-U.S. Partnership for their project, Coconuts Agriculture Project (ReCAP) which promotes regenerative agricultural practices among Nam Hom coconut farmers. Presented by U.S. Ambassador Robert Godec, this award recognizes a CSR project that supports innovation in the Bio-Circular-Green (BCG) Economic Model through US-Thai partnership for transfer of technology or skills. 

•    WHA Industrial Development won the Thai Development Award for their project WeCYCLE, an upcycling project using water hyacinth fibre from Constructed Wetlands and recycled PET bottles. Presented by Minister of Natural Resources and Environment Varawut Silpa-archa, this award honours a company that fosters sustainable development in alignment with the principles of the BCG Economic Model.

•    PCS Security and Facility Services won the Excellence in CSR Award for their project, Neighboring Country Colleagues Programme, for fostering and investing in a diverse and inclusive work culture. Presented by AMCHAM President Jeff Nygaard, this award is given to a company that nurtures an inclusive society by embracing diversity to reduce inequality (DE&I).

“CSR activities strengthen stakeholder engagement and support, whether they are shareholders, business partners, customers, employees, governments, or the broader community. Our best path for success is when community and industry work together,” said AMCHAM President Jeff Nygaard, Executive Vice President of Operations & Technology of Seagate Technology. “It’s appropriate we come together today, on the eve of Thanksgiving, to celebrate the CSR Excellence Awards and all the good work members are doing to help the broader community here in Thailand.”

Recognition List 

ACE Recognition 

1.    3M Thailand 
2.    Accenture Solutions 
3.    Agoda
4.    Amata Corporation
5.    Amazon Global Selling
6.    Asset World Corporation 
7.    BorgWarner PDS
8.    Chandler MHM 
9.    Dana Spicer  
10.    Danieli 
11.    Harmless Harvest
12.    HMC Polymers
13.    HP Inc
14.    Indorama Venture 
15.    INSEE Ecocycle 
16.    International School Bangkok
17.    Kudun and Partners
18.    Le Meridien Phuket Beach Resort
19.    Organon 
20.    Salary Hero
21.    Star Petroleum Refining Public Company
22.    Steps Community
23.    Thai Rayon 
24.    Thai Union Group
25. TPP Healthcare International 
 
ACE Silver 
 
1.    Aditya Birla Foundation for Community Initiatives
2.    Baker & McKenzie 
3.    Bayer Thai 
4.    Berli Jucker 
5.    Cardinal Health 222 
6.    Constant Energy Services 
7.    DKSH 
8.    Equator Pure Nature 
9.    Hilton Sukhumvit Bangkok
10.    International SOS Services 
11.    MSD
12.    PCS Security and Facility Services 
13.    Sanofi-Aventis 
14.    Sasin Graduate Institute of Business Administration of Chulalongkorn University
15.    Supara Group (GQ Brand) 
16.    Tilleke & Gibbins 
17.    TCC Technology
 
ACE Gold 
 
1.    Cargill
2.    Caterpillar 
3.    Colgate-Palmolive 
4.    Conrad Bangkok
5.    Diversey Hygiene 
6.    Herbalife International 
7.    IBM Thailand 
8.    Jeunesse Global 
9.    Johnson & Johnson 
10.    Laguna Resorts and Hotels 
11.    Magnolia Quality Development Corporation 
12.    Marriott Hotels Thailand-Luxury Hotels & Resorts/Marriot Thailand Business Council (2022)
13.    Mondelez International 
14.    Nu Skin Enterprises 
15.    Raja’s Fashions
16.    Renaissance Bangkok Ratchaprasong Hotel
17.    Robere and Associates 
18.    Samitivej 
19.    Shangri-La Hotel, Bangkok
20.    The Athenee Hotel, a Luxury Collection Hotel, Bangkok
21.    The St. Regis Bangkok
22.    Western Digital 

ACE Platinum 
 
1.    AIA Company Limited
2.    Amway 
3.    Baxter Healthcare 
4.    Bumrungrad Hospital 
5.    Central Food Retail 
6.    Chevron Thailand Exploration & Production
7.    Cisco Systems 
8.    Citibank, N.A.
9.    Diageo Moet Hennessy 
10.    Dow Thailand Group
11.    Esso (Thailand) 
12.    FedEx Express
13.    Ford Motor Company
14.    GlaxoSmithKline 
15.    Grand Hyatt Erawan Bangkok
16.    Kenan Foundation Asia
17.    McThai 
18.    Minor International 
19.    Pfizer 
20.    Procter & Gamble Trading 
21.    Santa Fe 
22.    Seagate Technology 
23.    Standard Chartered Bank 
24.    The Hongkong and Shanghai Banking Corporation Limited
25.    WHA Industrial Development
26. YUM Restaurants International

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https://www.nationthailand.com/business/corporate/40022349

TUESDAY, NOVEMBER 22, 2022

Opal Varunsuda

For Thailand’s growing e-commerce industry, the metaverse is a new chapter. In the 22nd episode of Business Story, Kulthirath Pakawachkrilers, president of the Thai E-Commerce Association, believes e-commerce in Thailand will grow five-fold in the next three years.

Kulthirath said that we can expect more challenges next year, as consumer behaviour will continue changing, data security threats will keep rising and boundaries between physical and digital shopping will continue to blur.

Kulthirath Pakawachkrilers, president of the Thai E-Commerce Association,

“However, businesses that keep up with these trends will be able to seize opportunities to boost revenue and sales,” she added.

What is your working background?

I worked for and consulted with a lot of enterprises, such as Lazada, Big C Super Center, and Sephora Online. I have expertise in e-commerce, digital marketing, and IT. I am also president of the Thai E-Commerce Association.

What is your future direction?

I would like my company to help expand the business across the border to China and globally. We can see so many opportunities. We try to settle them legally in the countries where they would like to go. We will help and partner until the business reaches its goals.

Do you think Thailand can be the hub of technology in the future?

Yes, I still hope.

How does e-commerce integrate with the organization?

I believe that any business can go e-commerce and conduct online transactions.They either pay now or pay later.

Firstly, you have to make sure the platform application is totally ready. You cannot give the bud time. Secondly, you need to sell the products in the invisible store. You must ensure that your content, image, hashtag, and mechanism allow people to find your products.

Also, if the price is too high, it must be justified.Who will purchase them?You must have the promotion. You can’t be lazy with e-commerce by dedicating teams to it right away.

“How tall is the building, and how big is the e-commerce platform?” “You need to invest in people,” she said. 

Watch the full interview on the Business Story Programme on  at www.nationthailand.com.

Opal Varunsuda