JBIC SUPPORTS HIGH-SPEED RAIL PROJECT

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JBIC SUPPORTS HIGH-SPEED RAIL PROJECT

Economy March 15, 2019 01:00

By The Nation

Japan Bank for International Cooperation or JBIC is continuing its support for building a high-speed train in Thailand, as well as supporting small and medium-sized Japanese enterprises expanding their investment in the Eastern Economic Corridor, Finance Minister Apisak Tantivorawong said after meeting with JBIC’s management yesterday.

He said the management team management supports the proposal to develop a high-speed train link between three international airports – Don Meuang, Suvarnabhumi and U-tapao. They are also interested in the development of a smart city in the EEC, he added.

Economic future lies in partnering, says Prayut

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http://www.nationmultimedia.com/detail/Economy/30365829

Economic future lies in partnering, says Prayut

Economy March 15, 2019 01:00

By   THE NATION

PRIME MINISTER Prayut Chan-o-cha yesterday shared his proposals for plans and projects that he says would boost investor confidence, including a promise that as the Asian chair this year, the country would drive expansion of the Asean economy to become one of the world’s four largest economic groupings.

Speaking to a seminar held by CLSA Securities (Thailand), Prayut said this was an important year for Thailand. As the Asean chair, it could cooperate with other Asean countries for mutual gain and eventually grow the regional economy to the fourth largest world grouping.

Prayut said he expects to finalise the Regional Comprehensive Economic Partnership (RCEP) soon. Thailand is also interested in being a member of Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and other important economic alliances, he said.

Asean will see more connectivity through trade, investment and tourism, along with cooperation in innovation, industrial reform and labour skill development. The Digital Asean concept will also be promoted for technological advancement, higher regional competitiveness and cyber safety, he said.

“The global situation is constantly changing and countries need to partner. Thailand can be an answer for foreign investors as the country is situated in the centre of Asean with a large potential market,” he said.

The Thai government supports infrastructure projects, aiming to consolidate Thailand as a key economic corridor within Asia, he said. In the initial period the government has pushed for special economic zones, particularly the Eastern Economic Corridor (EEC), as the region’s trade and investment centre.

In response to a question on the long-term EEC development, Prayut said the government had set an ongoing budget for this project and put it into the 20-year national strategic plan along with the EEC bill and the EEC Office. Foreign investors feel reassured with the planned Digital Park Thailand (EECd) and Eastern Economic Corridor of Innovation (EECi) which will also have continued budget and project assessment on a five-yearly basis.

He said Thailand’s competitiveness will be enhanced through three concepts: extension from the past – the economic roots, identity, culture, tradition, living style and diverse natural resources, along with technology and innovations; adjustment in the present through transportation networks, scientific, technological and digital infrastructure, along with environmental improvement for future industrial and service development; and build-up of new value in the future via increased capacity of business operators, development of new-generation people, along with business remodelling to match market demand amidst rapidly-changing technologies, he said.

Thailand’s development directions are inline with the three-part Asean theme: advancing, partnership and sustainability.

“The private sector will come as a strength to develop Asean, aiming to narrow gaps and grow together for long-term development,” Prayut said.

Tobacco farmers seek support from political parties against tax hike

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

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Tobacco Farmers Association meets with representatives of political parties to discuss the affect of the new cigarette tax rate on tobacco farmers.
Tobacco Farmers Association meets with representatives of political parties to discuss the affect of the new cigarette tax rate on tobacco farmers.

Tobacco farmers seek support from political parties against tax hike

Economy March 14, 2019 13:38

By The Nation

5,483 Viewed

A network of tobacco farmers is calling on political parties to help ease the impact of the 40 per cent excise tax rise on cigarettes that is scheduled for October 1 this year.

Songkran Pakdeejit, president of the Burley Tobacco Farmers Association of Phetchabun, on Thursday met with representatives from the Democrat Party, Pheu Thai, Bhumjaitahi, Chartthaipattana, and Seri Ruam Thai to discuss the affect of the new tax rate on tobacco farmers.

Cigarettes are liable for tax both in terms of volume and value, regardless of price, under the current excise tax structure. The tax based on value is divided into two rates, or 20 per cent of suggested retail price for cigarettes priced below Bt60 per pack and 40 per cent for those priced more than Bt60.

The new structure, which will come into force on October 1, will see tax for cigarette packs priced Bt60 or lower raised to 40 per cent, or the same rate applied to packs priced above Bt60.

That means the retail price for a pack will also increase.

According to the network, it is expected that the retail price per pack will increase by about Bt30 per pack to cover the new tax rate.

The network said that the new rate will push some consumers to buy illicit cigarettes which are cheaper.

Songkran said around 50,000 households of tobacco farmers in North, Northeast, and upper Central region were struggling with the cigarette tax rate that increases every year.

That would affect the cigarette production and sale volume of the state-run Thailand Tobacco Monopoly that would reduce the quota of tobacco they buy from farmers, Songkan said.

“We are so concerned if we have to quit our career,” he said.

Previously, the network asked authorities to delay enforcement of the next tax hike but so far there is no response, he added.

As the election is going to be held in the next two weeks, Songkran asked the parties to recognise their concerns and bring the issue to their parties in order to win the votes from the farmers.

Democrat Mallika Boonmee-trakool said she would take the concern to the Finance Ministry asking for a delay in enforcing the new tax rate. Her party would find a long-term measure to help the farmers, such as finding additional farming for them, she added.

At the meeting, the Thai Tobacco Trade Association released a poll result showing most grocery shops were opposed to the increase.

Jointly conducted by the association and Nida Poll in February, 81 per cent of respondents from 1,056 retailers across the country believed the new tax would increase the sale of illicit cigarettes.

Ninety-one per cent of respondents said they would be affected by the tax rate.

Association director Waraporn Namat said that in the past four to five years the government has gradually increased the tobacco tax rate in the hope of reducing the number of smokers.

“But the number [of smokers] hasn’t decreased significantly and instead they opt for buying illicit cigarettes or tobacco which are cheaper,” she added.

How AI, robotics becoming a supertrend

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http://www.nationmultimedia.com/detail/Economy/30365748

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  • Yong

How AI, robotics becoming a supertrend

Economy March 14, 2019 01:00

By SPECIAL TO THE NATION

2,136 Viewed

ARTIFICIAL intelligence is a trend that continues to preoccupy entrepreneurs. From the days of the first industrial robot in the mid-1900s to the sensor-laden world today, the potential to automate our lives is seemingly endless.

Step out of your office, and a self-driving car might bring you home. Reach your doorstep and you can command a device to play your favourite music.

Smart robots have not taken over the world, yet. But they continue to take over tasks traditionally performed by humans. Today, there are 74 robots for every 10,000 workers in the manufacturing sector of developed countries excluding Japan, according to the International Federation of Robotics. This ratio is lower in emerging markets, which employ 15 robots for every 10,000 workers.

Robots are proving to be able helpers. As labour markets tighten and a number of economies reach full employment, cobots or collaborative robots, can continue to gain favour with businesses. Cobots make repetitive or physically challenging tasks safer for workers. They also ensure higher work quality and are more productive. Beyond factories and logistics fulfilment centres, cobots can also assist people in their everyday lives and help in areas like care for elderly people.

The increasing digitalisation of our homes, our industries and our cities is giving rise to opportunities in the field of artificial intelligence (AI). This refers to human-like intelligence in machines used to solve challenges society faces such as energy consumption, traffic flow and healthcare costs. Whether in medical imaging and diagnosis or in creating a perfect retail store experience, there are increasingly more concrete test cases of AI reaching full commercialisation.

Healthcare a key growth area

While the headlines focus on the large industrial and tech names expanding their AI and robotics capabilities, smaller firms and start-ups are enjoying increased funding and stronger interest around mergers and acquisitions.

A key growth area is healthcare. The medical hardware and equipment space has been revolutionised with the introduction of robotics, which improve the precision and speed of surgical and treatment procedures. Yet it is perhaps in the medical imaging field where the use of AI-enabled automation can blossom.

Give a machine an X-ray to read, and it might be able to, from its database of thousands of similar X-rays, diagnose a problem you might have – all without the help of a doctor. Research firm Tractica identifies medical imaging as the most important use case in the healthcare AI market, be it in software, hardware or services. This market can reach US$19.3 billion (Bt611.16 billion) by 2025, according to the firm.

Outside of healthcare, another key growth area is logistics, such as storage planning or last-mile delivery. The use of AI can lead to insourcing: companies solving complex logistics problems themselves, instead of relying on outside help. Meanwhile, autonomous vehicles like drones, self-driving cars or robo-taxis can reduce the economic costs of traffic jams or offer new services for consumers and businesses.

Yet the growth of the robotics and AI market can lead to challenges such as regulation. The potential for global adoption might be limited as governments fear the consequences of technology and data being centralised in the hands of a select number of firms.

How to invest

So how does one invest in the robotics and AI space?

We believe there are opportunities in smaller technology companies that are run by their entrepreneur founders. On the other end of the spectrum, legacy companies with disruptive technologies and which demonstrate a clear innovation focus can also be interesting investments.

Exchange-traded funds (ETF) investing in the sector are easy to access and low-cost. Another option is investing in diversified funds dedicated to the AI or robotics space. These funds tend to invest in more small and mid-cap firms, which offer a different risk-reward profile compared to an ETF.

Investors might also like to note that the market for service robots – robots doing tasks outside of the factory, including for personal, commercial or even military use – is larger than the market for industrial robots. Service robots include drone taxis, bakery robots or surgery robots.

Meanwhile, more data-intensive sectors like financials, software, media and healthcare might attract greater investor attention.

We believe the main beneficiary of AI and robotics is the IT sector. Those considering investing in robotics and AI equities will need to have a diversified exposure in this space. The market capitalisation of the IT sector has thus grown over time to become a quarter of total global market capitalisation.

At Credit Suisse, we witnessed good levels of participation from our clients on technology-related investment opportunities from as early as 2016, when we also anchored the launch of a robotics equity strategy. Client interest in robotics, and more broadly technology, remains intact throughout market cycles. In a volatile 2018, our fundraising for a digital health strategy, which has relatively meaningful robotics exposure, also achieved sizeable net sales.

Ultimately, AI and robotics is becoming more pervasive across all sorts of fields, even in traditional sectors like agriculture. AI and robotics are thus what we at Credit Suisse deem as a long-term investment theme: a supertrend.

Contributed by MARCUS SLOOR, market group head Thailand & Vietnam, Private Banking Asia Pacific, Credit Suisse and STUART YONG, fund solutions specialist, Credit Suisse Private Banking Asia Pacific

Next government should promote savings, say investment groups

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Next government should promote savings, say investment groups

Economy March 14, 2019 01:00

By THE NATION

INVESTMENT gurus want the next government to promote savings for capital-market investment in order to generate living expenses after retirement.

Paiboon Nalinthrangkurn, chairman of the Federation of Thai Capital Market Organisations (Fetco), expected the new government would set up a national pension fund for compulsory savings, while supporting a new type of fund as a replacement for the long-term equity funds (LTFs) that will run out at the end of this year.

While trade associations should be encouraged to invest in the Thai capital markets for higher returns than bank deposits, electronic transactions such as e-letters for meetings and video conferences should be allowed for convenience, he said.

A bill on financial technology may be required to make e-transactions legal and allowed as court evidence.

Another bill on trusts for personal asset management may also be needed to allow local financial institutions to manage personal assets, he said.

Given its expertise, Fetco will seek a role on the next government’s economic |committees to help drive the Thai economy, he said.

Sombat Narawutthichai, secretary-general of Investment Analysts Association, also urged the new government to promote efficient savings among the public, such as investing in capital markets for long-term return.

Currently, about 1 million people or less than 2 per cent of Thailand’s population invest in the capital markets.

Vasin Vanichvoranun, chairman of the Association of Investment Management Companies, also wants the new government to play a larger role in pushing for retirement savings through investments, as well as promoting compulsory savings through the national pension fund.

He also supports continuation of government support for a new type of fund to replace LTFs. Vasin also expected changes in investment conditions to cope with the current situation.

Pattera Dilokrungthirapop, chairperson of Association of Thai Securities Companies, supported Fetco’s call for the next government to promote higher savings and to provide investment-related knowledge to people at all ages, particularly children and elders who have never been involved in these matters.

“We want the government to see the importance of people-sector investment, regardless of what type of investment. The government may have to provide tax incentives as a means to push for public investment,” she said.

Details of airport rail link, mega EEC projects may get a closer look

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Details of airport rail link, mega  EEC projects may get a closer look

Economy March 13, 2019 01:00

By   THE NATION

3,074 Viewed

THAILAND’S political parties have vowed to continue development of the Eastern Economic Corridor (EEC), while Democrat Party and Pheu Thai Party will review the high-speed railway project.

Uttama Savanayana, leader of Phalang Pracharath Party, has pledged to continue the EEC policy and redistribute wealth, which is mainly centralised in Bangkok, to the regions.

The EEC, with some areas run by the current government, is to be extended and prepared for investments by the targeted industries.

It will also be extended to other regions in the concept of E-san 4.0 (Northeast), Lanna 4.0 (North) and Dam Kwan 4.0 (South).

The EEC is part of the Prayut Chan-o-cha-led government’s policies to boost Thailand’s competitiveness and help the country exits the middle-income gap in 2026 with an estimated per capital income of US$12,540 (Bt400,000) per year.

Korn Chatikavanj, deputy leader of the Democrat Party, said his party reserves the right to review the EEC plan, particularly its mega infrastructure investment.

In principle, the investment is necessary, he said, but if the Democrat Party is in power, it will review mega investments such as the high-speed railway project linking the country’s three main airports.

It will also negotiate with the bid winner on several issues, including the proposed profit guarantee of 6 per cent per year, he said.

“This project should not have a profit guarantee and we hope that the government will not rush for contract signing with the private enterprise,” he said.

As well, the Democrats will not confine the EEC to only three provinces. Special economic zones in border areas will also be developed.

Based on the continued expansion of border trade, an upgrade in several industries including processing and community products, will help increase income and redistribute wealth to other areas, going beyond Bangkok and its vicinities and the three eastern provinces, Korn said.

Chadchart Sittipunt, a leading member of Pheu Thai, said the party will continue the EEC development but needs to look at details of each project and the demand for the 12 targeted industries, and might extend the project to nearly all potential provinces for economic redistribution.

“Pheu Thai Party will certainly continue this project (EEC), like the Eastern Seaboard.

“We have to continue but will consider which project needs improvement or adjustment in details. For example, the high-speed rail project still lacks connectivity with other areas.

“We have to look at the U-Tapao Airport project in terms of the number of passengers,” he said.

EEC  law

Prachya Samalapa of the Thai Chamber of Commerce in the East, said the mega projects might remain unchanged in the initial period of the new government. If change is needed, it is expected to be in line with the EEC law, he said.

“Foreign investors see Thailand as an attractive investment destination. Therefore, although some projects may be delayed, they are still on the roadmap and the EEC infrastructure will benefit the country’s economy.

“Investors also gain confidence as the project moves ahead. And certainly, businessmen will come to invest but are waiting for the election result and the new government’s policy,” he said.

Somnuck Jongmeewasin, a member of EEC Watch, is urging that the political party that forms the new government reviews the EEC policy, as it has not passed a strategic environmental assessment (SEA).

Economic growth may slacken due to power

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http://www.nationmultimedia.com/detail/Economy/30365686

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Economic growth may slacken due to power

Economy March 13, 2019 01:00

By   THE NATION

2,734 Viewed

THE economic growth forecast for this year could be revised down to 3.7-4.2 per cent from the earlier estimate of 4-4.5 per cent, the Centre for Economic and Business Forecasting under the University of Thai Chamber of Commerce said.

The downward revision follows the expected power vacuum after Thailand’s election this month, impacts from the US-China trade dispute and lack of clarity on Britain’s exit from the European Union.

Thanavath Phonvichai, director of the centre, said that though the economy would be stimulated by short-term spending for the election, Thailand might have to wait until the third quarter of the year before a new government takes shape. There could be a vacuum period for new fund infusion to stimulate the economy with the only acceleration coming from the remaining budget disbursement.

Though the US-China trade war has been easing, there will be impacts on the global economy from the US move to impose 10 per cent tariff on US$200 billion worth of Chinese goods, while Brexit remains unclear, he said.

“Our earlier growth projection was 4-4.5 per cent for the Thai economy. But it may be lowered to 3.7-4.2 per cent with 3.8 per cent being the average figure. The centre is revising down the economic figures for 2019,” he said.

Thanavath urged the new government to come up with policies to attract foreign investment, boost Thailand’s competitiveness and push up the Thai growth to 5 per cent, a figure he expects will encourage foreigners to invest in Thailand.

But to have 5 per cent economic growth, the new government might have to continue with the 20-year national strategic plan and mega-infrastructure projects extending from high-speed rail, airports, ports to the Eastern Economic Corridor. The country needs to restructure its product manufacturing to add more value with innovations and create human resources for technologies and the digital economy.

Based on the centre’s survey of 2,239 people nationwide in February this year about confidence in the Thai economy, the Consumer Confidence Index (CCI) increased for a second straight month to 82.0 from 80.7 in January. The current CCI inched up to 55.7 from 54.5 and the future index rose to 93.6 from 92.3.

Thanavath cited certainty about the election schedule and an active election environment nationwide for the rise in the indices. Political parties are expected to spend about Bt30 billion to Bt50 billion for their election campaigns and activities.

Chinese tourists have also returned to near-normal levels, as reflected in information from chambers of commerce nationwide about their high occupancy rates, while prices of agricultural products including field corn, tapioca, pork, chicken meat, duck meat and eggs have gone up. The US-China trade war has also eased after two earlier rounds of negotiations, he said.

“Consumer confidence has improved while Chinese tourists are back, the trade war has not worsened, and the Thai election is a certainty. Therefore, the Thai economy is expected to gain from these factors particularly from the spending in election campaigns,” he said.

NYC graffiti hero UFO907 joins Bangkok street culture sale

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/detail/shopping/30365589

NYC graffiti hero UFO907 joins Bangkok street culture sale

shopping March 11, 2019 16:55

By The Nation

2,531 Viewed

“Siam Discovery: Discovery Street Culture” at the Bangkok mall from March 11 to 27 features the work of New York City graffiti artist UFO907 for the first time in Thailand.

Mounted in collaboration with the Chin gallery of urban contemporary art, the “Zero to Hero” exhibition has Siam Piwat Retail Holding chief executive Usara Yongpiyakul excited.

“Siam Discovery the Exploratorium is a lifestyle lab where everyone is welcome to experiment with their creativity and imagination, where every square metre is filled with stimulating experiences,” she says.

“Siam Discovery keeps up to date with every emerging trend, and street culture is big right now, so we’re inviting everyone to ‘come play with us’. We’ve selected the most prominent parts of street culture from around the world, from art and culture to fashion.”

UFO907 emerged in the 1990s with his signature UFO spaceships rendered in murals on public walls, abandoned buildings, homes and public transportation vehicles.

The exhibition has samples of his New York street art and his studio-oriented pieces such as “907 Bottles of Beer on the Wall” and “Mind Detergent, as well as never-before-seen sculptures.

“Mini Fibreglass Sculpture” has been reproduced in a limited number of 69 pieces.

Also on the schedule is the launch of Los Angeles-based streetwear brand Rip N Dip with images of Lord Nermal and Lil Mayo featured on all the merchandise –clothing, toys, accessories and miscellany.

And check out the newly revamped casualwear-multiwear store CAZH, where there’ll be workshops and activities all year round. That’s in the ground-floor Street Lab.

Major Development launches Bt1.4-billion luxury housing project in Krungthep Kreetha

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/detail/Real_Estate/30365592

Major Development launches Bt1.4-billion  luxury housing project in Krungthep Kreetha

Real Estate March 11, 2019 17:17

By The Nation

Listed property firm Major Development, through its subsidiary MJ One Group, on Monday launched its latest luxury detached-housing project, the Bt1.4-billion Mavista Prestige Village KrungthepKreetha.

Major Development chief executive officer Suriyon Poolvoralak said the Krungthep Kreetha location had vast potential for growth as it had easy connections with Bangkok’s central business districts and Suvarnabhumi Airport.

This offers convenient travel to Srinakarin, Pattanakarn, Rama IX Motorway and Kanchanaphisek roads, along with the transportation network of the Chalerm Maha Nakhon Expressway and the Airport Rail Link project, as well as the extension of the BTS Skytrain Yellow Line (Lat Phrao-Samrong) and Orange Line (Thailand Cultural Centre-Min Buri).

These extensions are under construction and due for completion by 2021 and 2024, respectively.

Moreover, the area is surrounded by facilities such as hospitals, international schools, golf courses and community malls, the CEO said.

The Mavista Prestige Village KrungthepKreetha project comprises just 14 three-storey detached houses, all of which are to be pre-built before the project opens for sales, Suriyon explained.

Each house occupies almost 1,000 square metres of usable space, with an elevator and private swimming pool as the developer pays attention to privacy and the needs of family members from three generations, he added.

Sansiri says it is building lives, not just towers

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/detail/Real_Estate/30365530

Sansiri says it is building lives, not just towers

Mar 10. 2019

Sansiri Plc’s chief creative officer, Ou Baholyodhin

Sansiri Plc’s chief creative officer, Ou Baholyodhin

Sansiri says it is building lives, not just towers

Real Estate March 11, 2019 01:00

By SOMLUCK SRIMALEE
THE NATION

2,111 Viewed

AS CUSTOMERS today change their purchasing behaviour and the market is increasingly competitive among both long-time and new players, Sansiri Plc has introduced “Siri House” in Singapore and Bangkok, to build its brand and create experience that customers expect from the company, Sansiri Plc’s chief creative officer, Ou Baholyodhin, said in a recent interview with The Nation.

“We have to design a residence that is comfortable to serves the customer demand, but how do we present both comfort and a design that attracts customers to learn about our brand? Siri House is the outcome of our idea to design a space and to create community and lifestyle within this space to explain what is Sansiri,” Ou said.

Ou took on the role of Sansiri’s chief creative officer last year, tasked with designing and creating the Sansiri brand, what it stands for, and positioning it as a top-of-mind brand in the property sector.

“Sansiri’s business concept is not limited to developing residential. We create complete living experiences, and so must find a way to reach our target customers and help them experience what it is to live in a Sansiri home,” Ou said.

“This is the way to help them to decide decision to buy our residence over buying it from our competition.”

In addressing the question of how they could provide an experience that makes it clear to customers what they can expect from Sansiri’s residential projects, the company chose to open Siri House at Singapore on January 11. This is challenge for its foreign customers to know and learn what a Sansiri residence is about and to also learn about Thai culture.

Siri House in Singapore has a total space of 300.5 square metres and is located at Dempsey Hillhouses. It is designed with additional facilities, including a restaurant, an art gallery that exhibits a roster of art shows by Thai and international artists, a retail shop featuring a hot list design brands to know and to watch from Thailand.

Ou said that its design for Siri House in Singapore includes spaces where potential customers can touch the interior features of a Sansiri resident. It attracts foreign buyers interested in buying residential in Bangkok, including current Sansiri residents.

“This looks like our showroom, but we do not directly offer our residential projects directly for sale here. Instead, we present our lifestyle, our community concept and inspire people to live in our residential projects. This is the way to build our brand to attract long-term customers,” he said.

Meanwhile, the house offers art exhibitions to present Thai and international artists. Kantapon “Gong” Metheekul, who works under the name Gongkan, was the kick-off artist with an exhibition under the theme of Another Dimension is Gongkan.

Kantapon is a former art director and illustrator based in New York and Bangkok. His work is best known for its minimal street art-inspired drawings and “Teleport” art works – a sticker and mural series featuring characters climbing out of dark holes scattered among public spaces. His work explores themes of freedom and inequality in race, sexuality and human rights.

Gongkan will be followed by exhibitions by other Thai and international artists aimed to inspire potential customers to learn about the lifestyle they could enjoy in a Sansiri community.

“As the next step, we may open the exhibition space for rental by other exhibitors to show their work,” said Ou. The house will soon generate income from both the restaurant and rental income,” he said.

However, producing on-site income is not the main objective for Siri House, but rather it is about presenting the business brand, he clarified.

He has translated the idea to design the 1,600-square-metre Siri House at Soi Somkid in Bangkok, which opens on March 15. The concept behind that space is “all-day living by design”.

The building will offer facilities to attract a wide range of people as an open house for all, said Ou, noting that it will reflect the approach taken in Sansiri’s residential projects such as a co-working space and creation of a community for all lifestyles that include a restaurant, retail shop and other amenities.

“We created Siri House to inspire our customers by demonstrating what they will get from Sansiri Plc. This is the way to build a strong brand for our customers – by building them a life rather than building residential,” said Ou.

Sansiri president Srettha Thavisin said that Siri House “is the way to present what we are”. From Singapore, and now Bangkok, the company is next studying opening its third facility at Hua Hin.

“This is the way to build our brand and talk with our customers, showing that we don’t just build residential buildings – we build their living solution and lifestyle,” he said.