#ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

Get lucky with dtac’s popular ‘personalised lucky mobile phone number’

Aug 27. 2020Dtac chief marketing officer How Lih Ren, left, and Thai numerologist Tossaporn Sritula, widely known as Ajarn Chang 

By The Nation

Total Access Communication (Dtac) has seen impressive sales growth of its popular “personalised lucky mobile phone number”, a campaign for which was launched a month ago.

Dtac has been working with popular Thai numerologist Tossaporn Sritula, widely known as Ajarn Chang, since 2005 to predict its customers’ fortunes via their telephone numbers. The practice is no less popular in 2020.

A recent dtac survey found that 74 per cent of Thais attribute lucky numbers to their fortunes in love, finance, friendship and more.

“This year, we have offered our most personalised lucky numbers service yet,” Dtac chief marketing officer How Lih Ren said on August 26. “Our number health check platform provides an all-inclusive computation assessment that covers all aspects of Ajarn Chang’s numerology theory. Our continued partnership with Ajarn Chang has also been strengthened by a comprehensive media plan that offers content tailored for television and new media channels, including a Facebook Live-streamed fortune-telling event.”

Further success was driven by dtac’s recent partnerships with CSC and IT City, two of the largest smartphone and IT retailing chains in Thailand. With more than 300 outlets nationwide, CSC and IT City have dramatically expanded dtac sales channels while increasing the visibility of its lucky numbers project.

A personalised partnership

A worldwide belief dating back thousands of years, numerology reaches different conclusions throughout the region. For example, in China the number 8 is considered lucky because it is homophonous to the word for wealth, while in Japan the same is true for 7, or “nana”. In Hong Kong, 6 is homophonous to the Cantonese word for luck, and in Thailand 9 is homophonous to the word for progress.

“However, to find a lucky number specific to each person, we need to delve into astrology and its relation to the stars,” said Ajarn Chang. “The numbers represent the stars. For example, the sun is number 1 and Jupiter is number 5.”

Ajarn Chang’s 3 theories of lucky numbers

Dtac this year worked with Ajarn Chang on an algorithm that considered each of his three lucky number theories.

The first theory takes its prediction from the sum of all numbers in a 10-digit phone number, which usually falls between 40-60. The second theory determines a person’s luck by the presence of pairs, with the last seven digits being particularly ominous for one’s good or bad luck. The third theory looks to astrology, and a person’s birth date and zodiac sign in connection to the first two theories.

According to Ajarn Chang, there are two types of lucky numbers: those considered generally lucky, and those which are only lucky for particular individuals, or personalised lucky numbers. Dtac’s number health check platform lets users get to know their personalised lucky – and not so lucky – numbers on a rating scale from D to A+. If their current score is low, the user can purchase an available lucky number from monthly packages starting as low as Bt499.

“The personalised lucky number programme helps you access a genuinely lucky number according to my methodology,” Ajarn Chang said. “Compared to a human sales consultant, who might want to sell a number that’s long been available, this platform is impartial. This is an evolution of fortune telling that allows greater accessibility and accuracy. Many of these numbers would certainly fetch five-digit prices on the open market.”

The system narrows down each customer’s personalised lucky number from more than 100,000 that are available to only 10-100.

Whatever network you are subscribed to, dtac has created two websites that lets you check for your own lucky numbers. Dtac subscribers can visit www.dtac.co.th/checknumber and key in all the fields to discover whether their number is compatible with fortune in love, work and money.

Both dtac and non-dtac subscribers can also search for a new mobile phone number manually at http://www.dtac.co.th/searchnumber, or at any dtac service centre nationwide.

#ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

Thai industry recovering – but slower than expected

Aug 27. 2020

By The Nation

Thailand’s industrial sector is showing signs of recovery after the manufacturing production index (MPI) rose for three consecutive months, the Office of Industrial Economics (OIE) said.

Thongchai Chawalitpichaet, OIE director-general, revealed that July’s manufacturing production index rose by 3.12 per cent on June. Capacity utilisation was 56.01 per cent, up from 55.07 per cent in the previous month.

However, the MPI also fell by a bigger-than-expected 14.69 per cent in July from a year earlier. Reuters had forecast a fall of just 13.9 per cent in July.

Meanwhile capacity utilisation remains lower than its highpoint in March this year of 67.78 per cent.

“Capacity utilisation hit its lowest point at 51.27 per cent in April this year,” said Thongchai.

The factory output figures showed the industrial sector has bottomed out and begun to recover – provided a second wave of Covid-19 wave does not hit Thailand, he said.

However, Covid-19 and other crises also presented an opportunity for Thailand, he added.

The pandemic in partner countries, the US-China trade war and floods in China had disrupted the global supply chain, resulting in the relocation of production bases to diversify risk.

“This is an opportunity for Thailand to encourage foreign investors to relocate their production bases here for the skilled labour and effective containment of Covid-19,” said Thongchai, pointing to the Eastern Economic Corridor.

He said Thai industry is recovering steadily, with segments such as food and chemicals meeting growing demand and expanding by 2.7 per cent and 0.7 per cent year on year, respectively.

“We expect the industrial sector to return to normal in 2021,” he said.

Industries which expanded well in July this year were as follows:

Beer industry expanded by 24.96 per cent year on year as firms accelerated production to compensate for temporary closure during the lockdown period, and received orders from retailers, restaurants and entertainment venues allowed to reopen.

Chemical fertiliser industry expanded by 48.23 per cent year on year as the demand from farmers increased during the rainy season.

Animal food industry expanded by 9.68 per cent as demand for pet and fish foods grew steadily.

Household appliance industry expanded by 19 per cent as people stayed home during the Covid-19 crisis, while the export of household appliances increased after the countries eased lockdown measures.

Palm oil industry expanded by 14.53 per cent as production increased during the rainy season, and demand for biodiesel and palm oil remained robust.

#ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

B Grimm Power added to FTSE Asia Pacific large-cap index

Aug 25. 2020

By THE NATION

Energy generator B Grimm Power (BGRIM) will on September 18 be added to the list of companies on the FTSE Global Equity Index Series Asia Pacific Ex Japan and Ex China in the category of Large Cap Index.

The selection and decision to upgrade BGRIM from the Mid Cap to the Large Cap category reflected investors’ confidence in the company’s performance and business strategy, said B Grimm Power president Preeyanart Soontornwata. It could also enhance the firm’s liquidity and market cap while being selected in the new category was a positive sign for both retail and institutional investors, she added.

BGRIM has also been chosen to join the FTSE4Good Index Series designed to measure sustainability standards, the MSCI ESG index (with a BBB rating), the Thailand Sustainability Investment list (THSI) and the ESG 100 group. The company says the selections reflect B Grimm Power’s strong focus on environmental, social and governance (ESG) principles to create long-term value for all stakeholders.