Learn and have fun on a Thai “school holiday”

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A Thai cooking class. Photo: Tourism Authority of Thailand
A Thai cooking class. Photo: Tourism Authority of Thailand

Learn and have fun on a Thai “school holiday”

Travel log April 30, 2019 01:00

By Story: Tourism Authority of Thailand

11,179 Viewed

Some offer the joy of education, some offer certificates, others give diplomas, and all of them offer learning. Thailand has a different take on a school holiday where you visit the kingdom and vacation in school, not from school.

The classes and the learning are fun, and the settings can be spectacular. Spend five days learning to sail including overnighting on a yacht earning an internationally recognized competent crew classification. Or spend a few days under water earning a scuba license from PADI.

Learning to cook Thai cuisine can be fun and a great skill to take home. Thai massage skills will put you in high demand when you go home, too. Or for something totally different, be the first one in your town to learn how to be a mahout, an elephant trainer. Or learn to rock climb on the spectacular beachside cliffs in Krabi.

For a longer commitment, several Thai universities, including the kingdom’s oldest – Chulalongkorn University in Bangkok, offer semester courses or semester exchange programs, and even degree programs taught in English. But for a short stay, you can learn for a day, a week or a month.

Thai food is appreciated the world over, and the secrets of Thai cuisine are a very usable skill to take home. Many of Bangkok’s top hotels offer cooking classes, including the Mandarin Oriental Bangkok where classes run from 8 a.m. to noon every day in a teak house.

Classes at most schools can be a half-day lesson on carving Thai fruit to daylong courses learning specific Thai dishes. Students learn how to prepare the cuisine, and some include visiting a local market to buy ingredients with a chef, but most of the preparation is done by school staff so students can focus on the cooking.

Students often work in teams with the chef’s supervision including a lot of one-on-one instruction. The classes focus on traditional Thai dishes that family and friends back home will be most impressed with. Classes are also relaxed and fun.

Massaging Your Holiday

Here is a practical skill to take home, and you can turn it into a job, company, or just to enjoy and share with family and friends and promote general wellbeing.

Centuries-old Wat Pho next to the Grand Palace and the Chao Phraya River in Bangkok offers General Thai Massage, a total of 30 hours of study, and Advanced Thai Massage, a total of 60 hours and several other types. Schedules can be 6, 5 or 3 hours a day and they start every day.

The school is in a large hall that is lined with mattresses on both sides. Wat Pho focuses on nuad phaen boran, meaning “ancient-style massage”. There are other places to learn massage too, and many hotels can recommend classes in most cities.

Underwater Learning

For scuba diving, PADI Open Water diver courses are the world’s most popular that can earn you a license to dive anywhere in the world. You can join the more than half-a-million people who have a PADI license. The best part is the islands and areas where you can take the 4-day Open Water courses. More advanced courses are also available once you have your open water license.

Competent Crew

This is schooling where the classroom is hard to beat. Five-day competent crew sailing courses are partly taught on yachts including at least one overnight stay while sailing on the water. When you finish, you have a certificate you can use it to work as a crew member on a sailing yacht as big as 24 metres. There are a few limits to jobs you can get after completing a competent crew course, like how far out to sea you can work, but after the course there are more advanced classes available if you find you like your sea legs better than learning on land.

Rock Climbing

Krabi in Thailand’s South is known for its beautiful beaches and spectacular setting next to the Andaman Sea. It is also known the world over by rock climbers for its climbs above those clear waters, ranging in difficulty from easy to very challenging. Climbs are available for the first-time novice climber, to challenging routes seasoned climbers travel the world to try. Several schools are available to learn the ropes, so to speak. Maybe the best part is after the climbing, returning to a beach resort or guest house and some great local food.

Mahout School

For something different when you return home, you can study elephant training. There are several mahout (rider, trainer, or keeper of elephants) schools around Chiang Mai where the student learns an appreciation for elephants. Half-day to three-day courses designed for tourists are available where students learn to care for and bath elephants and give basic commands. Other more intense courses can range up to 30 days and include learning how to ride elephants.

University Degrees

For something a little more substantial Thailand’s leading universities offer international programs with classes taught in English. You can study for an exchange semester, for a four-year undergraduate degree, or masters and even PhDs.

Knowing Your Stones

Thailand is a world centre for trading coloured stones from all corners of the world. The weekend gem market in Chanthaburi in the country’s east and Mae Sot in the northwest are well-known to gem traders. Bangkok also has schools offering three-month and longer courses awarding internationally recognized diplomas in gemstone grading and pricing.

May is the perfect month to visit Hong Kong: here’s why

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May is the perfect month to visit Hong Kong: here’s why

World May 02, 2019 01:00

By THE NATION

Hong Kong is honouring its Chinese past with three unique ancient festivals, namely the Cheung Chau Bun Festival and the birthdays of Buddha and Tam Hung.

“The Hong Kong Tourism Board is proud to support the culture and heritage that makes Hong Kong such a vibrant city,” said Anthony Lau, executive director of Hong Kong Tourism Board. “We invite visitors to immerse themselves in these ancient celebrations, which truly capture the colour and lively spirit of the city.”

From May 9 to 13, the Cheung Chau Bun Festival will take place on the charming island of Cheung Chau. The famed Bun Festival was named one of the “Top 10 Quirky Local Festivals” by Time Magazine and for good reason. As the story goes, the villagers summoned Pak Tai, a powerful deity, to protect them from a devastating plague, and then paraded through the streets to ward off evil spirits. For more than a century, the villagers have celebrated the festival with the vibrant Piu Sik (Floating Colours) Parade, papiermache effigies, Chinese opera performances, lion dances, and delicious food throughout the week.

 

Where do the buns come in? Every year, local vendors produce tens of thousands of ping on bao, aka “lucky buns”. Be sure to mark your calendar for the main event: On May 12 at 11.30pm, the mind-boggling Bun Scrambling Competition takes off. Competitors scale a 14-metre-tall bamboo tower covered with 9,000 imitation buns and try to collect as many buns as possible in three minutes.

From May 6 to 12, the city marks Buddha’s Birthday with a week of carnivals and spiritual experiences. A common ritual is Bathing the Buddha, where worshippers wash Buddha statues with water to show respect. Then there’s the Celebration Carnival for Buddha’s Birthday in Victoria Park, the Buddhist Birthday Charity Concert at the Hong Kong Coliseum, and various events at Po Lin Monastery, on lush Lantau Island.

May 12 is considered the birthday of Tam Kung – a sea deity worshipped by fishing communities. Tam Kung is known for his ageless face and ability to forecast the weather. Every fourth lunar month, villagers celebrate the god at the centuryold Tam Kung Temple in Shau Kei Wan. One of the highlights is the lion and dragon dance parade, which begins on Shau Kei Wan Street Main East and ends at Tam Kung Temple.

Find out more at visit http://www.DiscoverHongkong.com/eng/seedo/eventsfestivals/chinesefestivals/index.jsp.

Primitive moves, digital images and post-rock music

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Primitive moves, digital images and post-rock music

World May 02, 2019 01:00

By PAWIT MAHASARINAND
SPECIAL TO THE NATION
Taipei, Taiwan

A new work proves that Cloud Gate 2 choreographer Cheng Tsung-lung is up to his new task

After winning the hearts of dance aficionados around the world for almost five decades, Asia’s renowned Cloud Gate Dance Theatre of Taiwan will go through a major transition next year. Its founder and artistic director Lin Hwai-min whose name and works are almost inseparable from the company’s will step down and hand the torch to Cheng Tsung-lung, currently the artistic director of Cloud Gate 2.

 

Notwithstanding the name, Cloud Gate 2, founded by Lin 20 years ago, is more like another company than a second company. Cloud Gate only performs works by Lin while Cloud Gate 2’s dancers are younger and do not necessarily aspire to be in Cloud Gate but would rather enjoy working with a variety of choreographers. Lin has been carefully preparing this transition in his company for two decades now, and it’s clear that he wants people to focus on works and the philosophies behind them, not certain individuals, which is probably why he didn’t put his name in the company’s.

Commissioned by the National Performing Arts Centre (NPAC), Taiwan ROC – National Theatre and Concert Hall (NTCH), the National Taichung Theatre, and the recently opened National Kaohsiung Centre for the Arts (Weiwuyin), “22? Lunar Halo” had its world premiere at the latter venue during our Songkran weekend. It was then the closing act at the Taiwan International Festival of Arts (TIFA) 2019 in the capital before travelling to Taichung last weekend. Tickets were hard to find in all three cities. While I had watched Cloud Gate in many cities around the world, it was at NTCH where I had my first, and clearly not last, experience of Cloud Gate 2 in Cheng’s“22? Lunar Halo”.

 

The substantial support from three theatres meant that Cheng could specifically request to work with his composer of choice – that’s Iceland’s post-rock band Sigur Ros and their longtime collaborator music director Kjartan Holm. The result was original music as unpredictable and riveting as the dance itself. The album has also been released and listening to it by itself, without recalling the images from the stage, would definitely create significant sensations and meaning.

In accordance with the title, which is derived from the natural phenomenon when the moonlight is refracted by 22 degrees through millions of ice crystals in the atmosphere causing a halo, the 70-minute work revealed the uninhibited to the point that it occasionally looked primitive or even animalistic. The six young female and eight young male dancers were up to every task.

 

Another star of the work was the visual design highlighted by the three LCD screens of different sizes and angles which frequently caught our eyes by surprise, sometimes acting as mirrors reflecting stage actions and on which videos were shown. As striking as these visual elements were, they never stole the spotlight from but always supported the dancers, a task that required close collaboration between visual designer and director Jam Wu, video designer Ethan Wang and lighting designer Chen Pohung.

It’s evident from this work that Cheng not only knows how to create a unique dance choreography but also how put all these elements together into an artistically unified production too. “22? Lunar Halo”, it’s been reported, will soon tour in Europe and be part of Cloud Gate’s repertoire once Cheng begins his tenure – fittingly so.

Cloud Gate nearer home

– As part of the Esplanade—Theatres on the Bay’s dan:s series, “Cloud Gate 45th Anniversary Gala Programme — Lin Hwai-min: A Retrospective” with excerpts from nine internationally acclaimed works, like “Moon Water”, “Bamboo Dream”, “Wind Shadow”, “Cursive”, “Pine Smoke” and “Rice”, is at the Esplanade Theatre in Singapore tomorrow and Saturday, 8pm.

– Tickets are from SGD 40 (Bt940) to SGD 120. For more info, visit http://www.Esplanade.com

– Keep track of Cloud Gate and Cloud Gate 2 at http://www.CloudGate.org.tw

Deliciously vegetarian

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Deliciously vegetarian

World May 01, 2019 01:00

By THE NATION

To celebrate the 10th anniversary of its culinary collaboration with Hiltl of Zurich restaurant, Swiss Airlines this month is serving an exclusive vegetarian three-course Hiltl meal for Economy Class travellers on selected long-haul flights.

The long-standing partnership began in 2009, when Hiltl vegetarian meals were first offered aboard SWISS flights as part of the airline’s award-winning “Taste of Switzerland” inflight food service programme.

“Hiltl is a byword for varied high-quality vegetarian cuisine. As a premium airline, we greatly appreciate being able to count on our collaboration with them to offer our guests such tasty vegetarian meals,” says Jan Trachsel, Swiss’s manager of inflight culinary development.

The three-course anniversary meal includes a starter of a spicy beetroot tabbouleh, a main course choice of penne with vegetarian bolognaise or a massaman curry and a vegan mango mousse for dessert. Travellers, who do not wish to forgo their meat, can still order any of six a la carte meals via Swiss.com in advance of their flight.

First and Business Class travellers also have the additional option for the main course of a vegetarian Tofu Mirsang, while Swiss Business travellers can opt for potato gnocchi in a saffron sauce.

“I am delighted that Swiss’s awareness of the potential offered by vegetarian cuisine has risen so much in the last ten years,” says Rolf Hiltl, owner and chief executive officer of Hiltl.

“This has also enabled us to grow increasingly bold in our inflight meal creations. Some 40 per cent of Swiss’s Economy Class travellers now opt for the vegetarian meal offering.”

Since 2016 Hiltl has also been providing special vegetarian meals for Swiss such as for vegan travellers or those with certain food allergies or intolerances. And last year saw the collaboration further extended with the addition of an exclusive Hiltl meal to the pre-bookable quality a la carte selection that is available for Swiss longhaul flights.”

Find out more at http://www.Swiss.com.

Emaar expands holdings in Dubai

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Emaar expands holdings in Dubai

sleep April 29, 2019 01:00

By THE NATION

Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties, will open four new hotels in Dubai under its premium luxury Address Hotels + Resorts and upscale lifestyle Vida Hotels and Resorts, this year. Rove Hotels, the joint venture of Emaar Properties and Meraas, will also open a new property, adding to the contemporary mid-scale hotel choices in the city.

Downtown Dubai will see the opening of Address Fountain Views and Address Sky View while the new hotels to open under Vida Hotels and Resorts are Vida The Hills and Vida Harbour Point. The new Rove Hotels property is Rove At The Park. All the hotels have commenced online booking.

Chris Newman, chief operating officer of Emaar Hospitality Group, said: “The five new hotel openings further cement our competencies as the leading homegrown hospitality provider, welcoming visitors from around the world with a diverse portfolio of hotels that meet their lifestyle aspirations. The new hotels also strengthen our role as the Official Hospitality & Hotel Partner of Expo 2020 Dubai.”

 

Featuring 193 hotel rooms and suites, Address Fountain Views is a visually striking three-tower offering views of Burj Khalifa and The Dubai Fountain and direct access to The Dubai Mall through a link bridge. Address Sky View has two resplendent towers linked by a Sky Bridge. Also located in the heart of downtown Dubai, the hotel has 169 rooms overlooking the iconic Burj Khalifa.

Vida Harbour Point is a new haven in Dubai Creek Harbour, the six-square-kilometre mega-development just 10 minutes from the Dubai International Airport and features 275 rooms. An elegant, 157-room upscale lifestyle hotel, Vida The Hills is situated in the tranquil Emirates Hills neighbourhood, only 10 minutes walking distance from the city’s leading golf course – Emirates Golf Club and Address Montgomerie.

Rove At The Park is located within Dubai Parks and Resorts, home to three world-class theme parks, as well as a water park. It has 579 comfortably sized rooms, many of which are interconnecting, perfect for families.

Emaar Hospitality Group will be showcasing its portfolio of operational and upcoming projects in the UAE and international markets at the Arabian Travel Market, the region’s leading travel industry event.

In contemplative meditation

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The new meditation hall at Museum San (courtesy of Museum San)
The new meditation hall at Museum San (courtesy of Museum San)

In contemplative meditation

World April 27, 2019 01:00

By Im Eun-Byel
The Korea-Herld
Asia News Network

South Korea’s Museum San introduces mindful relaxation with the opening of a new hall designed by Tadao Ando

LOCATED in the high mountain valleys of Gangwon Province, Museum San offers more than just art. It also invites visitors to experience its verdant surroundings.

A recent addition to the museum may motivate more visitors to embark on the two-hour drive from central Seoul – a new meditation hall designed by the famed Japanese architect Tadao Ando has finally opened.

Ando, who also designed the 72,172-square-metre museum, was commissioned to design the new hall to mark the museum’s fifth anniversary last year.

“We think that Museum San’s essence is about more than just art.

“It is about relaxation and finding peace. This meditation hall is an extension of |that idea,” head curator Kim Yong-min explains.

“The architectural philosophy – that Museum San should be a place to rediscover the energy to live – encouraged the building of the meditation hall,” Kim adds.

The new meditation hall at Museum San (courtesy of Museum San)

The new space also falls in line with Ando’s desire to offer “energy for life” through the museum.

Located next to a stone garden, the meditation space is an extension of the architectural style that dominates the garden. From the outside, it looks like an ancient tomb, a stone mound.

The 130sqm space inside the mound reflects Ando’s signature style – the smooth use of concrete and the wonders created out of light. The exposed concrete walls create a cosy atmosphere where light comes in through a thin, arch-shaped skylight.

“The dome structure allows visitors to focus on meditation, while creating a sense of stability,” says curator Noh Eun-sil, who is in charge of activities in the new hall.

The museum offers guided meditation in the form of 30-minute audio recordings produced by a yoga and meditation centre. Visitors can choose from four of these guided journeys.

On the weekends, the museum runs special sessions led by visiting yoga instructors, art curators and other professionals. Yoga classes and music performances are among the events.

Meanwhile, “Geometry, Beyond Simplicity”, an exhibition that examines how geometry can be used as a means of communication, is on view at the gallery through August 25.

A total of 20 artists, including Koo Hyun-Mo and Kang Eun-hye, created geometry-inspired paintings, photos, sculptures and installation pieces.

The museum also exhibits “Looking Into Korean Art, Part V: Abstract Painting”, featuring some 30 paintings by nine Korean artists, including Kim Whan-ki and Rhee Seund-ja. The exhibition is slated to run until March 1, 2020.

For those who are more into installation art, a separate building displays four works by James Turrell, a celebrated American artist.

IF YOU GO

>> Admission to the gallery, the James Turrell building and the meditation hall is 38,000 won (Bt1,060) for adults and 28,000 won for students. Tickets for just the gallery and the meditation hall cost 28,000 won for adults. Most programmes in the meditation hall are for adults.

>> For more information, check out http://www.MuseumSan.org.

CBRE sees strong tourism growth

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CBRE sees strong tourism growth

Tourism April 25, 2019 11:54

By The Nation

CBRE, a leading international property consultant, said in a press release on Thursday that the Thai tourism market is as resilient as ever.

Earlier this year, the Ministry of Tourism and Sports (MOTS) announced it is expecting more than 40 million tourists to Thailand this year, up from the record-breaking 38.3 million in 2018.

According to the latest numbers released by MOTS, the first two months of 2019 showed a 2.5 per cent Y-o-Y growth in international tourist arrivals at 7.3 million, compared to 7.1 million the previous year.

In the first two months of 2019, the total number of Chinese tourist arrivals decreased slightly by 2.2 per cent Y-o-Y from 2.17 million in 2018 to 2.12 million. Chinese tourist arrivals in February, the month in which the Chinese New Year was celebrated this year, decreased by 12.3 per cent Y-o-Y.

Looking back at 2018, there was a 23.8 per cent M-o-M jump in Chinese tourist arrivals from 0.97 million in January to 1.20 million in February. This year, it was a 1.5 per cent M-o-M decrease in the same market.

Other key feeder markets like Malaysia, India, Korea, and Japan showed double-digit growth in the first two months, with India having the highest figure at 20.1 per cent Y-o-Y.

Even though the combined number of tourists from these four feeder markets was smaller than that of the Chinese market alone, this positive trend could help lessen the impact from the loss of Chinese tourists. The challenge remains for Thailand to win back this biggest feeder market now that the most significant holiday for Chinese people has passed.

Bangkok still attracts tourists from around the world. The number of international tourist arrivals to Bangkok in the first two months of 2019 as reported by MOTS was 4.68 million, a 3 per cent Y-o-Y growth.

The development of a third runway in Suvarnabhumi International Airport, which was approved by the government on 17th April this year, will strengthen Bangkok’s capacity to handle larger numbers of tourists in the future.

“In the first quarter of 2019, Rosewood Bangkok, a 159-key luxury hotel next to Phloen Chit BTS station, opened its doors to the public. This was one of Bangkok’s most highly-anticipated luxury hotel openings together with Capella Bangkok and Four Seasons Hotel Bangkok at Chao Phraya River, both of which will open later this year, underpinning renewed interest in the riverside area and capitalizing on recent developments outside of the hotel sector,” said Atakawee Choosang, Head of Capital Markets – CBRE Hotels in Thailand.

CBRE believes that Bangkok will continue to be one of the top tourist destinations in the world with new luxury hotel openings, improved infrastructure, and attractions that appeal to a wide range of tourists.

Every Thai to get Bt1,500 as govt tries to boost domestic tourism

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Every Thai to get Bt1,500 as govt tries to boost domestic tourism

Tourism April 23, 2019 01:00

By The Nation

7,840 Viewed

The Finance Ministry is launching a new stimulus package to boost the country’s domestic tourism by giving Thais Bt1,500 per person to spend when they travel to 55 provinces under a promotion campaign, a source from the ministry said.

Under the campaign, Thais aged 18 and over can register for the programme. The government will then deposit Bt1,500 into their accounts through the e-payment system. They can use the funds to make e-payments to the shops that have joined the project.

“We are collaborating with the Tourism and Sport Ministry and Krung Thai Bank for the campaign and have set a budget of up to Bt15 billion. We will now propose the programme to Deputy Prime Minister Somkid Jatusripitak to consider and to the Cabinet as soon as possible. We aim to launch the campaign before July this year,” a source from the Finance Ministry said.

The ministry expects up to 10 million Thais to register, he added.

Anusorn Tamajai, dean of Rangsit University’s Economics Faculty, said he agreed with the government’s plan to boost the economy.

The drought has severely affected the welfare of people living in rural areas, he said.

Moreover, the overall economy was also adversely affected by the contraction in exports.

Exports in March dropped 4.88 per cent year on year and exports in the first three months of this year were down 1.64 per cent due to the global slowdown and impact from the trade tensions between the United States and China.

The Finance Ministry was worried that economic growth would weaken to 3 per cent in the first and second quarters.

Finance Minister Apisak Tantivorawong had said previously that the government would inject about Bt20 billion into the economy and offer incentives to boost domestic tourism and extra cash to low-income earners who hold state welfare cards.

Push for sustainable travel to save the planet

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http://www.nationmultimedia.com/detail/Tourism/30368150

Organic farming and hand-picking of tea leaves are becoming popular activities in agro-tourism.
Organic farming and hand-picking of tea leaves are becoming popular activities in agro-tourism.

Push for sustainable travel to save the planet

Tourism April 23, 2019 01:00

By THE NATION

AS THE world marked Earth Day yesterday (April 22), digital travel platform Booking.com released findings from its annual sustainable travel report. Research reveals that almost three-quarters (72 per cent) of travellers believe that people need to act now and make sustainable travel choices to save the planet for future generations.

While results were relatively consistent across ages, almost three-quarters (74 per cent) of 46-55 year olds believe most strongly that this is needed, followed by millennials at 71 per cent.

The views expressed by travellers across the world are timely, considering the special report that the UN Intergovernmental Panel on Climate Change (IPCC) issued in 2018. The report warned that the world has just over a decade to restrict global warming to 1.5 degrees Celsius above pre-industrial levels, beyond which the risk of floods, droughts and extreme heat will significantly worsen.

Eco-mmodation

Consistent with overall intentions to make more sustainable travel choices, sustainable stays are growing in popularity, with almost three-quarters (73 per cent) of global travellers intending to stay at least once in an “eco-friendly” or “green” accommodation when looking at the year ahead. This is the fourth consecutive year that Booking.com research has seen this figure trend up, from 62 per cent in 2016 to 65 per cent in 2017, and 68 per cent in 2018. Additionally, 70 per cent of global travellers say they would be more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.

However, when it comes to recognising a sustainable place to stay, almost three-quarters (72 per cent) reported that they were not aware of the existence of eco-labels for vacation accommodations, while well over a third (37 per cent) affirmed that an international standard for identifying eco-friendly accommodation would help encourage them to travel more sustainably. Some 62 per cent would feel better about staying in an accommodation if they knew it had an eco-label.

 

Sustainable struggles

Despite the best of intentions, it’s not all plain sailing for would-be green travellers. The report also exposes the common barriers travellers face when making sustainable travel choices: 37 per cent of global respondents agreed that they do not know how to make my travel more sustainable, while 34 per cent agreed that although they do see options to travel more sustainably, other options tend to appeal more. About 36 per cent of the global respondents also said that they cannot afford the extra cost of sustainable travel, and 34 per cent agreed that their agenda constrains them in the sustainable choices they can make. Also, 34 per cent of global respondents agreed that sustainable travel destinations appealed to them less than other destinations, while 50 per cent said that they understand what they can do to travel more sustainably.

Travel companies have an important role to play here in the eyes of travellers: 71 per cent of respondents think that travel companies should offer consumers more sustainable travel choices. On the other hand, almost half (46 per cent) of global travellers acknowledge that they find it harder to make sustainable choices while on vacation than in everyday life. Almost a third (31 per cent) admitted their vacation is a special time during which they do not want to think about sustainability.

 

Aspirations to action

Research results also indicated that travellers would be more encouraged to travel sustainably if there were economic incentives offered, such as tax breaks, when choosing eco-friendly options (46 per cent). This is closely followed by online booking sites offering a sustainable or eco-friendly filter option (45 per cent).

When it comes to in-destination experiences, over half (52 per cent) of global travellers said they now alter behaviours to be more sustainable while travelling, such as walking, riding a bike or hiking whenever possible. Plus, 68 per cent would like the money they spend on travel to go back into the local community. Likewise, almost three-quarters (72 per cent) were seeking authentic experiences that are representative of the local culture, while two in five (41 per cent) request that travel companies offer tips on how to be more sustainable while travelling. As well, 56 per cent of respondents said that if there was an option to offset the carbon footprint on their vacation accommodation, they would do it.

“This is the fourth consecutive year that Booking.com has commissioned its sustainable travel report and it’s heartening to see the sustainable travel motivations and intentions amongst travellers, though it’s clear that complex challenges continue to exist when it comes to fully realising these,” said Pepijn Rijvers, senior vice president and head of accommodation at Booking.com.

“As a global travel leader, we are continuously looking at ways we can innovate across our platform, from accommodation to experiences and transport, testing different ways to best surface information and support customers in their sustainable travel choices, as well as providing support and investment to foster innovation in the sustainable tourism space through our Booking Booster, Cares Fund and Cares Lab start-up programmes.

It’s important that all those in the travel ecosystem, from established companies to startups, destinations, accommodation, transport and attraction providers as well as travellers themselves, come together, as it’s only through collaboration that meaningful change will continue to gain momentum.”

Guest reviews carry more weight that brand value: Expedia

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Guest reviews carry more weight that brand value: Expedia

Tourism April 22, 2019 12:46

By The Nation

2,405 Viewed

Price and guest ratings carry more weight than brand value as key attributes to hotel property selection, according to a new study conducted by travel platform Expedia Group and Unabashed Research, showing that independent hotels can more effectively compete today against their branded counterparts.

Abhijit Pal, head of research of Expedia Group, said that the consumer searching for a budget accommodation will look for the best value within their constraints, while someone with more disposable income may prefer a luxury option and be willing to pay more per night, but not more than they have to.

Guest ratings have a strong influence on consumer selection, with a 72-per-cent chance that any consumer will value guest ratings higher than hotel brand, according to the study. In fact, consumers are willing to pay more for higher guest reviews, and considerably more so than for more premium brands. Participants overall were willing to pay more for a hotel with higher guest ratings: 24-per-cent more for a 3.9-rated hotel versus a 3.4 rated hotel, and 35-per-cent more for a 4.4-rated hotel versus a 3.9-rated hotel.

Although the study was based on US travellers, these insights are crucial for Thai hoteliers as the US is the number one feeder market for Thailand according to Expedia Group data. US travellers are also amongst one of the high-value travellers as they spend 15-per-cent more on accommodation than the average international traveller,

“The research results are telling. As guest ratings carry more weight than brand when it comes to making a booking, hoteliers, especially independent ones who don’t have huge budgets for marketing, should focus on providing best services to guests during their stay so as to gather more positive reviews. This ultimately help hoteliers increase conversion and drive revenue,” said Pimpawee Nopakitgumjorn, director of market management at Expedia Group.