Profit forecast cut for Asian airlines

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Profit forecast cut for Asian airlines

ASEAN+ June 03, 2019 01:00

By THE STRAITS TIMES
ASIA NEWS NETWORK
SEOUL

FOR EVERY passenger flown, Asian carriers including Singapore Airlines (SIA) are expected to earn an average of just US$3.51 (S$4.82), as the region continues to take the brunt of rising fuel prices and a substantial weakening of world trade.

Collectively, airlines in Asia are expected to deliver a net profit of US$6 billion (Bt188.72 billion) in 2019, down from US$7.7 billion in 2018.

Accounting for about 40 per cent of global air cargo traffic, the region is the most exposed to weakness in world trade, said the International Air Transport Association (Iata), which unveiled its latest industry forecast on Sunday (June 2).

Speaking at the opening of the association’s 75th Annual General Meeting, Iata chief executive and director-general Alexandre de Juniac said that the current challenges have led to a cut in profit forecast.

Instead of a global collective profit of $35.5 billion (forecast in December), airlines are now expected to make $28 billion in 2019.

In 2018, estimated profit was $30 billion. de Juniac said: “This year will be the 10th consecutive year in the black for the airline industry. But margins are being squeezed by rising costs right across the board – including labour, fuel, and infrastructure.

Singapore Airlines chief executive Goh Choon Phong told The Straits Times that from about 50 per cent market share, low-cost carriers increased their presence in the region to 52 per cent in 2017.

Passenger capacity (in available seat kilometres) grew 6.4 per cent, while load factor, which measures how full a flight is, inched up 0.1 percentage point to 79.6 per cent.

“Stiff competition among airlines keeps yields from rising. Weakening of global trade is likely to continue as the US-China trade war intensifies.”

While this primarily impacts the cargo business, passenger traffic could also be impacted as tensions rise, he warned.

“Airlines will still turn a profit this year, but there is no easy money to be made,” he stressed.

Turning to the other regions, Iata warned that carriers in the Middle East like Emirates and Etihad Airways can expect to have an even worse year than their Asian counterparts.

Together, they are forecast to lose $1.1 billion in 2019.

“The region has faced substantial challenges in recent years, both to the business environment and to business models,” Iata said.

Airlines there are going through a process of adjustment, and announced schedules point to a substantial slowdown in capacity growth next year.

Juniac said: “Aviation needs borders that are open to people and to trade. Nobody wins from trade wars, protectionist policies or isolationist agendas. But everybody benefits from growing connectivity.”

He stressed: “A more inclusive globalisation must be the way forward.”

Addressing more than 1,000 airline and airport heads, as well as other industry partners, Mr de Juniac said at the AGM held at the COEX Convention Centre that the industry is also dealing with many other issues.

These include challenges around infrastructure, the environment and safety.

Critically congested airports are spread the world over, he said. Sao Paolo, New York, London, Amsterdam, Mumbai, Bangkok and Sydney are all examples of airport bottlenecks due to capacity constraints.

On safety, de Juniac acknowledged that while overall numbers show clearly that flying is safe, the facts give no comfort to those who have lost family or friends in aviation tragedies.

The two recent Boeing 737 Max crashes – in Ethiopia and Indonesia – have put the industry’s reputation in the spotlight.

Turning to the environment, de Juniac stressed that the way forward is not to reduce flights.

“That would have grave consequences for people, jobs, and economies the world over. It would be a step backward to an isolated society that is smaller, poorer and constrained. And the overall impact on global emissions would be small,” he said.

With new aircraft technology, the recent launch of a global carbon offsetting and reduction scheme for airlines, the development of sustainable fuels, and close partnership with airports and air traffic controllers to better manage flights, Iata is confident the industry can meet its goals.

AEC Feed

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AEC Feed

ASEAN+ June 03, 2019 01:00

By Asia News Network

Malaysia will use Huawei ‘as much as possible’: PM

Malaysia will continue using Huawei products “as much as possible”, bucking a global trend prompted by security concerns and a US ban on the Chinese firm, the country’s prime minister said last week.

Mahathir Mohamad, speaking at a conference in Tokyo, acknowledged the security concerns but said they would not deter Malaysia.

“Yes, there may be some spying. But what is there to spy [on] exactly in Malaysia? We are an open book,” the 93-year-old said.

Mahathir said Huawei had access to research “far bigger than the whole of Malaysia’s research equivalent”.

“So we try to make use of their technology as much as possible.”

“Everybody knows, if any country wants to invade Malaysia, they can walk through, and we will not resist because it’s a waste of time,” he added.

His comment came after a wave of controversy over the Chinese telecommunications firm, which has been hit by allegations of espionage and faces a US ban.

A number of countries have blocked Huawei from working on their mobile networks and companies have stepped back from the firm after the US ban, citing legal requirements.

The spat comes as the US and China raise tariffs in tit-for-tat moves along with blistering rhetoric accusing each other of unfair trade practices.

Mahathir warned about the heated exchanges between Beijing and Washington, which come as the powers and their allies lock horns in the hotly contested South China Sea.

Mahathir said the US and “the West” must accept that Asian nations now produce competitive products, and should not “threaten” business rivals.

“Yes, I understand Huawei has tremendous advance[s] over American technology even,” he said. – The Star

Banks rush to issue bonds for long-term capital hike

Vietnamese banks have continued issuing a large amount of bonds to raise capital to meet State Bank of Vi?t Nam (SBV)’s stricter regulations on credit safety limits and capital adequacy.

Last week alone saw the Asia Commercial Bank (ACB) and VietinBank announce bond issue plans worth up to 15.5 trillion dongs (US$665 million, Bt2.1 trillion).

ACB’s board of directors approved a plan to issue two-year and three-year bonds worth 5.5 trillion dongs, with a maximum interest rate of 6.75 per cent.

ACB said the money raised from this issuance would be used to increase the bank’s working capital to satisfy rising credit demand.

In April, ACB also approved the first private placement in 2019 with total face value of 2.5 trillion dongs.

According to the audited financial statement, by the end of March, the bond value issued by ACB was more than VNะ7.96 trillion.

Meanwhile, VietinBank last week also received the SBV’s approval to issue 10 trillion dongs worth of bonds. – Viet Nam News

Garuda ordered to pay A$19m for price fixing

Australia’s Federal Court has ordered flag carrier Garuda Indonesia to pay 19 million Australian dollars (US$13.13 million, Bt413 million) for colluding on fees and surcharges for air freight services, according to a statement issued by the Australian Competition and Consumer Commission (ACCC).

The statement says the penalties followed the ACCC’s court action against a global air cargo cartel, which has so far resulted in penalties of 132.5 million Australian dollars against 14 airlines, including Air New Zealand, Qantas, Singapore Airlines and Cathay Pacific.

The Court found that between 2003 and 2006, Garuda made agreements that fixed the prices of security and fuel surcharges, as well as customs fees from Indonesia. It was ordered to pay A$15 million.

A further A$4 million was fined for the imposition and level of insurance and fuel surcharges from Hong Kong.

According to the statement, the ACCC commenced legal action against 14 international airlines between 2008 and 2010 under the 29174 Trade Practices Act for conduct that occurred between 2002 and 2006.

Meanwhile, Garuda Indonesia VP corporate secretary M. Ikhsan Rosan said the airline denied price fixing and such punishment could not be imposed on Garuda.

He also said the court decision was not binding yet and the airline still had the opportunity to submit an appeal. – The Jakarta Post

Regional income disparity widens in Philippines

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Regional income disparity widens in Philippines

ASEAN+ June 03, 2019 01:00

By PHILIPPINE DAILY INQUIRER
ASIA NEWS NETWORK
MANILA

INCOME DISPARITY across the Philippines’ regions has widened, which means the rich are getting richer and shows that population growth dampens the rise in income, according to the National Economic and Development Authority (Neda).

Neda Undersecretary Adoracion Navarro said in a media briefing the government was continuing to address inequality among the regions even as economic growth at the subnational level “remains robust.”

In 2018, 12 of the country’s 17 regions exceeded the overall national growth pace of 5.2 percent.

Navarro said that in the regions, growth was still mostly consumption-driven, but the investment sector was slowly increasing its contribution.

Thanks to revved up construction activities in both public and private sectors, Bicol grew fastest last year at 8.9 per cent, Davao and Mimaropa completed the top three with 8.6 per cent.

A decline in the manufacturing sector nudged the National Capital Region to the bottom three with 4.8 per cent. Vulnerability to natural calamities limited growth in Cagayan Valley at 3.3 per cent and a slowdown in mining pegged Caraga’s at 3.2 per cent.

Observations made over the past three years show that no region was consistently the highest nor the lowest in terms of growth. The best performer in 2016 was Eastern Visayas while 2017 had the Cordilleras.

Also, Neda’s estimates showed that regional inequality in income per capita across widened over time—from 2009 to 2018.

“Since the high-income (individuals or households) tend to be located in high-income regions, this means the rich are getting richer,” Navarro said.

Another observation was that regions with the lowest per capita growth rates have relatively high average annual population growth rates.

In particular, Eastern Visayas and Muslim Mindanao have the lowest average per capita growth rates and they also have relatively high poverty rates.

She said that, considering these, the government had to continually increase its efforts in pushing for regional and rural development.

“We need to improve connectivity across regions and enhance the efficiency of transport, communications, and overall logistics network,” she said. “Poor regions must catch up fast.”

Neda has lined up six recommendations for the government to sustain economic growth in the regions:

l Improve connectivity and enhance the efficiency of transport, communications and the overall logistics network.

l Improve agricultural productivity, efficiency and income especially among small farmers.

l Promote greater diversification and strengthen commodity value chain.

l Strengthen convergent efforts to enhance competitiveness of local industries especially the small and medium enterprises

l Improve access to social services, especially in rural areas.

l Strengthen resilience against natural and man-made disasters and risks.

Indonesia wins S&P upgrade

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Indonesia wins S&P upgrade

ASEAN+ June 03, 2019 01:00

By THE JAKARTA POST
ASIA NEWS NETWORK
JAKARTA

INDONESIA won a sovereign rating upgrade from S&P Global Ratings for its “strong economic growth prospects” and prudent fiscal policy, brightened by the re-election of President Joko Widodo as the nation’s currency, stocks and bonds rallied, according to a Bloomberg report.

The rating was increased to BBB from BBB- and put on a stable outlook, S&P said in a statement on Friday. The long-term rating may be raised again if Indonesia’s external settings improve materially from their current levels, or if its fiscal settings improve over the next two years, it said.

“We raised the ratings to reflect Indonesia’s strong economic growth prospects and supportive policy dynamics, which we expect to remain following the re-election of President Joko Widodo recently,” S&P said. “The sovereign ratings on Indonesia continue to be supported by the government’s relatively low debt and its moderate fiscal performance.”

The rating upgrade will be a shot in the arm for Widodo, who’s pledged to bolster growth and expand an ambitious infrastructure drive that’s estimated to cost more than US$400 billion in his second term. It puts Indonesia at the same level as Hungary and Uruguay, but a notch below the Philippines, which won an upgrade from S&P last month.

“The upgrade validates our view that Indonesia’s fundamentals are sound and reform prospects remain good after the elections,” said Euben Paracuelles, an economist at Nomura Holdings Inc. in Singapore.

Not in Singapore’s interest to manipulate currency: Heng

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Not in Singapore’s interest to manipulate currency: Heng

ASEAN+ June 03, 2019 01:00

By THE STRAITS TIMES
ASIA NEWS NETWORK
TOKYO

SINGAPORE is not a currency manipulator, visiting Singapore Deputy Prime Minister Heng Swee Keat said last week, in his first comments on the United States placing the country on its currency watch list with eight others, including China and Japan.

“It is not in our short-term nor long-term interests to manipulate the currency,” Heng, who is also Finance Minister, said in his reply to The Straits Times.

Speaking to Singapore journalists at the end of a three-day visit to Tokyo, he said the Monetary Authority of Singapore is unique in how it uses the exchange rate as its monetary policy tool, unlike most central banks that use interest |rates.

“Many years ago, we have already realised that, being such an open economy where trade is a much bigger percentage of our gross domestic product – today it is three times our GDP – the exchange rate has a far bigger impact on inflation and economic conditions than interest rates,” he said.

“Our monetary policy seeks to achieve price stability that is compatible with growth.”

Singapore was placed on the watch list for its large current account surplus and net foreign currency purchases of at least US$17 billion (S$23.4 billion, Bt534.72 billion) last year, or 4.6 per cent of the GDP, which is more than double the US threshold.

The US said it will monitor countries on the list to see if they are purposely devaluing their currencies to gain a trade advantage.

Heng said it will be unsustainable for Singapore to manipulate its exchange rate.

Holding it deliberately low will cause hyperinflation, while keeping it artificially high will result in severe deflation, he added.

Singapore does not use exchange rate to achieve an advantage, he said, because “you may get a short-term boost, but you will end up with longer-term problems”.

“The economy goes through cycles, and changes in exchange rates and fiscal policy help us to dampen the amplitude of those cycles,” he said.

Given Singapore’s ageing population, Heng also stressed the need for structural policy changes, through the industry transformation maps, to protect long-term growth.

He said: “If we manipulate our exchange rate for some short-term gains, we will set ourselves further behind.”

Yogyakarta to implement car-free policy at iconic Jl. Malioboro

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Travelers walk along the sidewalk of Jl. Malioboro. Photo/The Jakarta Post
Travelers walk along the sidewalk of Jl. Malioboro. Photo/The Jakarta Post

Yogyakarta to implement car-free policy at iconic Jl. Malioboro

ASEAN+ June 02, 2019 16:52

By The Jakarta Post
Asia News Network

Yogyakarta is set to implement a car-free policy along its iconic street, Jl. Malioboro, after the Idul Fitri holiday season.

Yogyakarta Deputy Mayor Heroe Poerwadi said it was planned to make Malioboro a strictly pedestrian zone that could only be accessed by non-motorized vehicles such as becak (pedicabs), andong (horse-drawn carriage) and bicycles.

The only motorized vehicles allowed on the street will be Trans Jogja buses.

“We will conduct the trial starting June after Idul Fitri,” Heroe said as quoted by tempo.co on Monday.

However, the exact date of the trial is still tentative as the administration is still discussing the reroute scenario as well as obtaining the necessary permit.

Heroe said the change might cause confusion among citizens as they adapt to the new route, as Malioboro has been an important street to access many main streets. “We will also anticipate the effect on the economy,” Heroe said.

The Yogyakarta administration has been working hard to reduce the worsening traffic congestion, however the geography of the city does not allow for the construction of more streets or widening of existing streets, Heroe said. Hence the car-free policy is considered to be the most viable option.

The head of the Yogyakarta Transportation Agency, Sigit Sapto Rahardjo, said that in order to anticipate the car-free policy on Jl. Malioboro, the agency would add more parking spaces using empty lots along the area.

China issues white paper on China-US trade talks stance

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The State Council Information Office on Sunday issued a white paper to provide a comprehensive picture of the China-US economic and trade consultations. Photo/China Daily
The State Council Information Office on Sunday issued a white paper to provide a comprehensive picture of the China-US economic and trade consultations. Photo/China Daily

China issues white paper on China-US trade talks stance

ASEAN+ June 02, 2019 15:46

By Jing Shuiyu
China Daily
Asia News Network

2,073 Viewed

The United States should take entire responsibility for the setback in economic and trade consultations with China, a Chinese government white paper has said.

The US government has backtracked on its commitments in the China-US trade negotiations and should bear the sole and entire responsibility for the stalled talks, the paper said. The State Council Information Office released the white paper, titled China’s Position on the China-US Economic and Trade Consultations, on Sunday.

Speaking at a news conference, Vice-Minister of Commerce Wang Shouwen said the US accusations of China reneging on the agreement are groundless. When consultations are in progress, it is not uncommon for both sides to propose for adjustments to the text of an agreement, Wang said.

“Nothing is agreed until everything is agreed,” he said. Wang said the US government has been unreasonable in negotiations with China.

For example, it insisted on including certain requirements concerning China’s sovereign affairs in the agreement, he said. The Ministry of Commerce announced recently that China will establish a list of “unreliable entities” – a blacklist of foreign parties that harm the interests of Chinese companies.

Details about the list will be announced soon, Wang said.

The white paper devotes three sections to elaborate on the damages of the trade frictions provoked by the United States, the US backtracking on its commitment in the consultations, and China’s commitment to credible consultations based on equality and mutual benefit.

Since it took office, the new US administration has used trade deficit and intellectual property as excuses to frequently provoke economic and trade frictions and unilaterally imposed additional tariffs against China, forcing China to take strong measures to defend its interests, Chinese vice-commerce minister Wang Shouwen said at a news conference in Beijing Sunday.

Here are the highlights of the white paper:

China does not want but is not afraid of a trade war

US-imposed tariff measures harm others and are of no benefit to itself

US-provoked trade friction perils entire world

US accusation of China IP theft, forced technology transfer unfounded

China-US trade, investment are mutually beneficial

US backtracks on commitments in China-US trade consultations

China committed to credible consultations based on equality, mutual benefit

China will not give ground on issues of principle

No challenge will hold back China’s development

Cooperation is only correct choice for China and US

Indonesian cities empty out as millions leave to mark end of Ramadan

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  • People queue up to board a ferry headed for their hometowns on Java island from the port of Gilimanuk in Jembrana ahead of Eid al-Fitr to mark the end of the Ramadan, on the majority Hindu island of Bali on June 1.//EPA-EFE
  • Lines of cars heading to Central Java queue on a toll road in Cirebon, West Java, Indonesia on June 1.//EPA-EFE
  • People queue up to board a ferry headed for their hometowns on Java island from the port of Gilimanuk in Jembrana ahead of Eid al-Fitr to mark the end of the Ramadan, on the majority Hindu island of Bali on June 1//AFP

Indonesian cities empty out as millions leave to mark end of Ramadan

Breaking News June 02, 2019 12:51

By AFP

Jakarta – Millions of Indonesians were on the move at the weekend as they returned home to villages and towns across the world’s biggest Muslim nation to mark the end of Ramadan.

Some 15 million people were expected to clear out of Jakarta alone — about half the megacity’s population — in an

annual exodus known as “mudik” that leaves the capital’s usually traffic-clogged streets nearly empty.

The migration takes a toll on Indonesia’s roads, and travellers who pack their families and luggage into cars or

motorbikes to face gruelling trips that can last up to 24 hours.

In past years scores of people have been killed in road accidents during the exodus.

Highways on Java island, which is home to more than half of Indonesia’s 260 million people, were packed with

travellers eager to celebrate the end of Ramadan with loved ones.

Holidaymakers also crowded into airports, train stations and ports to reach destinations across the 17,000 island

archipelago.

Some even made their getaways on a bajaj, a three-wheeled taxi usually confined to city streets.

“The travel time will be between 14 to 20 hours. If the traffic is okay, it’s 14 hours but if things are congested it will

take 20 hours or even more,” said Jakarta-based bajaj driver Sugeng Puji who was headed to Kebumen in Central

Java.

But unlike previous years when travellers were stuck in hours-long traffic jams, this year’s congestion was relatively

light.

Dwi Soejatmoko, who was making the 550 kilometre (340 miles) journey from Jakarta to Indonesia’s cultural capital

Yogyakarta, said the trip had so far been headache-free.

“There aren’t a lot of traffic jams this year,” he told AFP. “Our car was crawling, but it wasn’t at a standstill.”

Like China’s Lunar New Year holiday or Christmas, the mass movement kicks off an extended holiday when many

Indonesians celebrate Eid, the end of the holy fasting month, with family.

Indonesia’s former first lady Ani Yudhoyono dies at 67

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  • Ex-Indonesian President Susilo Bambang Yudhoyono (3-L) prays in front of his wife. Kristiani Yudhoyono’s coffin accompanied by Indonesian Presidents, Joko Widodo (5-R), BJ Habibie (4-L) at Yudhoyono residence on June 1.//EPA-EFE
  • Former president Susilo Bambang Yudhoyono accompanies his wife, Ani Yudhoyono, who cast her ballot while on her treatment bed at the National University Hospital in Singapore on Sunday.//Courtesy of Anung Anindito
  • Then-first lady Ani Yudhoyono waves next to Mufidah, the wife of outgoing vice president Jusuf Kalla and Herawati Budiono, the wife of incoming vice president Budiono, as they arrive at the legislative building on October 20, 2009 .//AFP

Indonesia’s former first lady Ani Yudhoyono dies at 67

ASEAN+ June 02, 2019 12:32

By The Jakarta Post
Asia News Network

2,068 Viewed

Former first lady Kristiani Herrawati, better known as Ani Yudhoyono, passed away in Singapore at 11:50 a.m. local time on Saturday after battling blood cancer since February.

Her death was first announced by Democratic Party deputy secretary-general Andi Arief on his Twitter account on Saturday.

Prior to her death, Ani had undergone blood cancer treatment at the National University of Singapore Hospital in Singapore. Her health condition had begun deteriorating on Thursday and she was admitted to intensive care for a high fever.

Ani was known as an outspoken supporter of her husband and sons’ political endeavors.

Connected champagne putting a cork in bogus bubbly

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  • This picture taken on May 6, 2019 shows a glass of champagne, and labels containing a QR code to guarantee the traceability of the bottle in Epernay, eastern France, at the General Syndicate of Winegrowers of Champagne (SGV).//AFP
  • Arnold Deregnaucourt, CEO of the Billet printing company in Damery, eastern France, on April 16, 2019 shows QR code and various champagne’s labels.//AFP

Connected champagne putting a cork in bogus bubbly

ASEAN+ June 02, 2019 12:22

By AFP

2,035 Viewed

Reims, France – Champagne is now connected: Thanks to tracking technology, champagne houses now have tools to better guard against fraud while gaining a new channel to interact with their customers.

Using a combination of unique QR codes and radio-frequency identification (RFID) emitters integrated into the label

or the bottleneck foil, each bottle of bubbly can now be tracked to help battle counterfeiting of the luxury product.

“In 2016, we didn’t print any connected labels. In 2019 we’ll be at one million! The market has doubled each year,”

said Arnold Deregnaucourt, head of Billet, a company which has specialised in printing labels for champagne bottles

for more than a century.

While a number of firms like Adents, Antares Vision and Tesa Scribos offer food and beverage makers a way to track

their goods, Billet hopes that its long history working with the champagne industry will give it an advantage in

adapting the technology to its practices.

Laurent Berns, founder of TraceAWine, a technology startup that has acquired Billet, said QR codes are sufficient for

smaller champagne houses, but for those with production lines that handle more than 12,000 bottles per hour the

RFID emitters are added to speed up the process as they allow for scanning bottles inside boxes.

With a QR code and RFID emitter on each bottle carrying a unique code, which is linked to a unique internet

address, one can track the journey each bottle makes from the champagne house to your house. Or not.

“We can detect anomalies like, for example, a bottle which is scanned in Britain but then ends up in Russia,” said

Berns. “Our system will alert the client.”

Champagne houses, like other makers of luxury products, don’t only worry about outright counterfeiting, but

controlling their supply chains to ensure prices aren’t undercut in parallel or grey markets.

 Foiling counterfeiters –

This is something that the owner of the Pierre Peters champagne house, located in the heart of the prestigious Cote

de Blancs region, knows about all too well.

“Our champagnes are sold to importers, restaurants, wine shops,” said Rodolphe Peters, who is also cellar master at

the house founded in 1854.

“We don’t sell to individuals any more except for a few long-time clients, but several were profiting by selling bottles

for two or three times higher.”

The connected labels helped him track down those who were reselling their bottles in the United States, putting

pressure on the prices he charged there.

The SGV trade association of growers and winemakers in Champagne wants to go further.

After six years of research and development, it began offering in 2017 a capsule integrating a QR code that not only

tracks the bottle, but acts as a guarantee of the authenticity of the champagne inside.

A capsule is what winemakers call the protective wrapping or coating at the top of the bottle, which was originally

developed to protect corks from rodents and weevils.

While other wine and alcohol makers have used QR codes and RFID emitters, the SVG believes that champagne

makers are the first to use them in the capsules.

– ‘A real revolution’ –

“What is new, and which isn’t easy to accomplish, is the integration of the technology in the capsules which are

made of complex materials and are manufactured with heat,” said Catherine Chamourin, head of projects at SGV.

“We chose to put the codes on the capsules rather than the labels or the bottle as the capsules are destroyed when

opening the bottle and can’t be reused,” she added.

This makes them much like the excise tax labels that some countries affix onto the top of alcohol bottles, which

makes it impossible for them to be used again, and provides an indication that the product is genuine and hasn’t

been tampered with.

French wine and champagne bottles sold domestically already carry an excise tax label on the capsule, which

consumers appreciate as it contains information whether the winery uses its own grapes or buys them from others.

Eric Lamaille, who heads up the capsule project at SGV, said winemakers are very enthusiastic about the capsules

with integrated QR codes and several million have already been sold.

He called it “a real revolution”.

The revolution is the not just in the tracking, but in connecting producers and consumers.

While both appreciate that the information about the product’s journey ensures it is genuine, when the customer

scans the QR code on their smartphone it is an opportunity for both to learn more about the other.

Reims-based champagne house Krug has been doing this with its ID bottles for the past six years. A code on the

back label is the key to a treasure chest of information.

“The history of the house and the bottle, the composition of the champagne, the land parcels used, how long it

spent in the cellar, serving suggestions and food pairing tips and even advice on what music to listen to,” said the

house’s director, Olivier Krug.

“Digital even allows our connoisseurs to meet,” he added.

With luxury brands eager to bolster the experience around their products, learning who their customers are and

drawing them into their websites is an important development that will have marketing managers lifting their glasses

in celebration.