The 3D EXPERIENCE Forum and its Playground demo section which took place in Bangkok on March 21 attracted a large number of Thai business executives and enthusiasts who were excited by the latest technology for designing, simulating, prototyping and manufacturing new products.

Dassault Systèmes, which organized the event, showcased a wide range of innovative solutions for manufacturing, transportation and mobility, smart cities, oil and gas, SMEs, among others using state-of-the art software and gadgets such as VR and mixed-reality goggles.

In the automotive playground section, for example, Dassault Systèmes walked attendees through a comprehensive process for the automotive and electric vehicle industry.

The 14-step process starts with briefing and social ideation for market analysis and social collaboration on cloud, followed by portfolio and product planning.

Next is the styling and packaging step in which the 3DEXPERIENCE platform helps stimulate creativity to explore concepts and alternative design studies—followed by a performance-driven architecture that optimizes multi-discipline and domain vehicle performance.

3DEXPERIENCE Playground

The process includes autonomous and connected vehicles as well as a physical product architecture with a continuous product development circle and data exchange and collaboration.

For electric vehicles, the process includes e-drive engineering for electric powertrain, automated engineering, as well as manufacturing engineering and simulation to speed up new product launch and ramp-up of production.

Regarding manufacturing execution and optimization, the process includes monitoring and optimizing global supply chain of part and component makers.

Last but not least, the platform includes customer engagement using memorable multi-channel and interactive marketing experiences.

Industry Tracks

For SMEs, Leon Group was showcased for using the latest technology to design, simulate prototype and manufacture motorbike parts and components.

Masaki Sox Konno, managing director, Asia Pacific South, Dassault Systemes, said PTT Global Chemicals (PTTGC) is also one of the major Thai customers for turnaround management to boost its business and operational efficiency.

“We don’t just digitize for the sake of digitization. We need to identify specific areas that will lead to some kind of improvement or innovations.”

“The process is called value engagement. It’s like a doctor doing a diagnosis. We go to the customer doing an assessment or workshop to see what kind of tech they are using, the current process, what’s the culture etc,  then we identify the areas we can improve on, then we come up KPIs jointly with the customer to deliver better products, better quality, less downtime, faster lead time as well as a way of tracking the new performance.”

“Usually, we start with a small project to show it is working first, then deploy to a wider area.”

Konno said the firm is also working with the Thai government on the Eastern Economic Corridor (EEC) mega-infrastructure programme covering Chonburi, Rayong and Chaserngsao provinces.

Plenary

Since EEC is going to have a new city with train stations, a new airport and other facilities, the firm’s solutions enable a new city to be planned efficiently in an integrative way using the 3DExperience platform for design optimization and simulation.

Konno said the firm also has affordable solutions for SMEs who can in fact disrupt many industries, citing JFox of Thailand as an example of new small electric plane maker as any newcomer   can design, simulate, fabricate and outsource the production of a new plane with the firm’s software and other solutions.

The Oval Collection comprises a beautifully and thoughtfully designed wash basin, faucet, shower head and mirror with built-in LED, reflecting the minimal aesthetics of the oval form and functional elements that embody the amalgamation of warmth, comfort and luxury.

explained Kittipong Photharanon, Managing Director of Siam Sanitary Ware said: “Since COTTO continues to walk the path as the leading design conscious brand with our World-Class Designer Collaboration strategy, we have created special collections that target users in the high-end real-estate market as well as the hotel and hospitality industry.

“We have been searching for designers with distinctive style and body of work to be our collaborators. Through these collaborations, we are driven to deliver products of world-class standard, both in the aspect of design and functionality, following our intention to create timeless design creations.

“So far, we have launched two amazing collections. ‘Pætchwork/ Collection’ is our debut project, in which Cotto collaborates with Piero Lisson, leading Italian designer and architect in the realisation of design that celebrates the Minimalist aesthetics.

“Following the success of ‘Pætchwork/’ is the well-received ‘Skive Collection’ where we work together with Jacob Jensen, prominent Danish designer in translating the Scandinavian Ultra Modern beauty to the form and functionalities of sanitary ware. And for 2019, we’ve put together yet another amazing design coalition with iconic Japanese product designer, Naoto Fukasawa.

“The Oval Collection that is the result of this collaboration answers to users with a taste and preference for elegant and timeless design aesthetics.”

Tananitya Ratananenya, Marketing Manager of Siam Sanitary Ware Company Limited, further added that ‘to successfully deliver the value and positive experiences to the targeted customers, we have to ensure that The Oval Collection truly embodies the design philosophy of world-class designer such as Mr. Fukasawa.

“The use of high quality material and advance manufacturing technology is complemented by the craftsmanship skills of experts whose 30 years experience enable them to render details of such level of perfection. All these elements combined allow The Oval Collection to reach the hands of the consumers as the finest work of design that fully reflects Mr. Fukasawa’s design intuition.

“To best deliver the streamlined details and elegant forms of all the pieces in the collection, especially the washbasin, we incorporate the Cotto innovation that renders the unique features of the oval shape with thin edge while offering great durability, following Mr. Fukasawa’s design concept. The faucet is manufactured with digitally controlled technology of a global standard, resulting in the accurate temperature control, functionality and impeccable beauty.

“The Oval Collection marks another important step of Cotto’s continually developing potential and ability to create products that are both diverse and high in quality, as the brand continues to successfully answer to every aspect of demands from the high-end real-estate market and hotel industry.”

The company said that through this iconic collaboration, ‘The Oval Collection’ offers the functional comfort that corresponds with human’s physical proportions and movements. Every piece in the collection is realised to collectively complement each other. And underneath the simplicity, The Oval Collection truly embraces both aesthetic and functional aspect of a great design creation.

Cotto also put together an exhibition and lecture “Integrity of Things” by Naoto Fukasawa, featuring the designer’s impressive track records and body of work, including the story behind The Oval Collection, his first ever collaboration with Cotto. The event welcomed overwhelming interest from designers, architects and students as well as design lovers and Minimalism enthusiasts.

The company said in a press release on Thursday that to promote its newly launched product, it has signed up six representatives from the girl group BNK48 as presenters to create brand recognition among students, undergraduate students, and young generations, while it is confident to get 10 per cent market share within two years.

Itthipat Peeradechapan, Chief Executive Officer of Taokaenoi Food and Marketing Public Company Limited or TKN, said that with the policy of Taokaenoi to become an innovative food company bringing happiness to global customer, the company has continued to develop innovative products, while bring modern technology to use in our production process. Recently, the company has successfully developed a new product “Tinten” – salted egg cuttlefish snack, which will be promoted under the slogan “Full of cuttlefish taste, full with real salted egg” with the fantastic taste of cuttlefish combined with egg yolk from salted egg as the first salted egg sauce snack in Thailand making it rich in flavor, good smell and tasty.

“Tinten” is a cuttlefish snack product that is different from current cuttlefish snack in the market, the company said. Apart from ‘Tinten salted egg’, there is also ‘Tinten Roll’ – a fish roll with grilled squid flavor which is crispy, delicious, and have unique taste, while easy to eat. Both products are targeted on group of students, teenagers and working people, who want a snack that is delicious, new and unique or unlike others.

Under its marketing strategy, the company has planned to spend over Bt25 million for 360-degree marketing to create awareness in all channels through the strategy of “presenter marketing”.

Six representatives from girl group BNK48 will represent the young generation. “Vee”, “June”, “Font”, “Mayu”, “New” and “Munich” will be presenters for our newly snack brand. The girls will be on our advertising film on TV (TVC) so called “”Salted Egg Cuttlefish”, which will be presented under the concept “Full of cuttlefish taste, full with real salted egg”. The six BNK48 girls have a newly composed advertising song to help increase awareness and re-emphasise the brand recognition. The new advertising film is starting to be broadcast in March. There are also various advertising media via online channels, billboard, and the point of sale materials and ‘Tinten’ Fanmeet activities. Specially, Taokaenoi Tinten – salted egg cuttlefish, is available in six patterns of special packaging BNK48 Limited Edition.