Tag Archives: Corporate

MVNO Club asks NBTC to relax regulations

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ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/MVNO-Club-asks-NBTC-to-relax-regulations-30285071.html

TELECOM

USANEE MONGKOLPORN
THE NATION May 2, 2016 1:00 am

The Thailand MVNO Club has asked the licensing body to revise and relax some rules to increase the number of mobile virtual network operators and make it easier for them to run their business.

An MVNO is an entity that does not have its own network but leases airtime on the network of a telecom operator to provide service.

Until recently, when an MVNO applied for mobile-phone numbers for the first time, it was allocated a maximum 200,000 numbers by the National Broadcasting and Telecommunications Commission. It could apply for additional numbers only after at least 70 per cent of the original allocation was sold out.

However, the club recently told the NBTC that MVNOs had found that 200,000 phone numbers were not enough to serve customers in the initial period. In addition, if they have to wait until 70 per cent are sold out before they can apply for additional numbers, they can face service disruptions, as it takes time for the additional numbers to be assigned.

The club recommended that the NBTC assign 1 million numbers to MVNOs on their first request and exempt them from the 70-per-cent rule. This would make it easier for them to run a business.

NBTC deputy secretary-general Korkij Danchaivichit said the commission recently increased the initial allocation of phone numbers to MVNOs to 500,000 from 200,000.

The club also wants the NBTC to lower the network interconnection charge for MVNOs.

The interconnection charge is what a caller’s network pays to the network of the call recipient on a mutually agreed basis. The more subscribers of the former call out, the more the networks of the callers pay to the latter.

The club also asked the NBTC to set up a special team to help the MVNOs understand the regulations and listen to their problems.

Korkij said the NBTC had considered lowering the annual licence fee for all telecom licence holders across the board.

Currently licence holders with annual revenue of up to Bt100 million are subject to an annual fee of 0.25 per cent of gross revenue, while those with revenue of Bt100 million to Bt500 million pay 0.5 per cent, those with Bt500 million to Bt1 billion pay 1 per cent licence fee, and those earning revenue of Bt1 billion and up pay 1.5 per cent.

He added that the interconnection fee was expected to be reduced to less than 20 satang a minute next year from the present 34 satang.

The MVNO Club has four members – i-mobile Plus Co of Samart I-Mobile, Data CDMA Communication Co, 168 Communication, and The WhiteSpace Co. All are part of CAT Telecom’s MVNO network providing third-generation cellular service on the 850-megahertz spectrum.

There are 33 MVNOs in Thailand, of which eight are active: IEC , Loxley, 168, M Consultant, i-mobile, Data CDMA, The White Space and Real Move. Chaiyod Chirabowornkul, chairman of the Thailand MVNO Club and chief executive officer of The White Space, said the company had quickly acquired about 100,000 subscribers after the service was launched one month go.

Asia Cement follows four-pronged CSR strategy for long-term growth

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http://www.nationmultimedia.com/business/Asia-Cement-follows-four-pronged-CSR-strategy-for–30284731.html

CSR STRATEGY

SOMLUCK SRIMALEE
THE NATION May 1, 2016 1:00 am
Asia Cement Plc’s management team donates stationary to students who study around its production plant in Phetchaburi province.

Asia Cement Plc’s management team donates stationary to students who study around its production plant in Phetchaburi province.

THE ENVIRONMENT, education, society and safety are the keys to long-term business growth, Asia Cement co-managing director Napadol Ramyarupa said in an interview with The Nation.

In 2014, the company celebrated its 25th anniversary by initiating the installation of solar cells at schools in Bangkok and in Nakhon Sawan, Phetchaburi and Saraburi provinces. It called this campaign the ’25 Renewable Energy Schools Project, which aims to establish 25 renewable-energy-powered schools by this year.

“We started this in 2014, and now have completed the project in 15 schools in Nakhon Sawan, Phetchaburi and Saraburi. The remaining 10 schools will be set up this year,” he said.

Under this campaign, the company is installing 4-kilowatt on-grid rooftop photovoltaic panels to be used in conjunction with electricity supplied by the Provincial Electricity Authority in small and medium-sized schools situated near the company’s cement plants.

When a school has a rooftop PV system, its electricity bills can be reduced by about 80-90 per cent, thus allowing it to increase its annual operating budget by 13-16 per cent.

Furthermore, participating schools serve as learning centres on renewable energy, knowledge that locals can apply to their daily lives, he said.

Besides installing the rooftop solar panels, the company has prepared educational handbooks on various scientific topics such as renewable energy, energy production and environmental protection, and energy conservation. These are distributed as teaching and study materials.

Napadol said that despite the fact that solar energy had been used for some time, the technology was still new in Thailand because of high installation costs.

Asia Cement has spent about Bt7 million on this project and has been able to reduce electricity costs by Bt720,000, which equates to 90,000 kilograms of carbon dioxide per year. Most important, the company has been able to educate and instil a sense of responsibility in future generations, which is invaluable, he said.

This project not only helps a school reduce its electricity bills, it provides education on the use of alternative energy and also teaches the children about technology. This is a project that supports the education of the community, he said.

At the same time, the company has tried to improve the quality of life of people in the communities near its cement plants in Nakhon Sawan, Phetchaburi and Saraburi provinces. Napadol said most of its CSR (corporate social responsibility) programmes arose from the suggestions of these communities.

For example, the company has provided paramedics for the communities around its cement plants. It also provides scholarships for students at nearby schools, and other activities to serve the communities’ needs, he said.

Asia Cement also has been running a Youth for Environmental Protection Camp since 2011. The camp’s objective is to instil in youth an understanding of environmental problems, leading to better solutions.

The project gives students exposure to these issues and the chance to return to their families and communities to share their knowledge regarding the importance of the environment, he said.

The company is also striving to make changes in the way it does its business, especially reducing carbon-dioxide emissions from the cement-production process.

It has also adopted a policy to reduce waste and electricity consumption at its plants. The company invested Bt1.3 billion to build a waste-heat-recovery and power-generation plant that opened in 2013.

The plant uses state-of-the-art technology that can generate electricity without the use of traditional fossil fuels. It can also thereby reduce heat, dust and other pollution and is completely environmentally friendly.

The plant generates electricity by using the residual heat generated from the clinker burning process. Instead of releasing this heat into the atmosphere, the hot gases are used to generate steam, which in turn is sent to a turbine that drives a generator to produce electricity. This helps reduce energy costs while also minimising the use of fossil fuels, a way to develop clean energy that can help reduce greenhouse-gas emissions, he said.

This state-of-the-art 21-megawatt power plant can produce 150 million kilowatt-hours per year without using fossil fuels, and reduce carbon-dioxide production by 120,000 tonnes per year, equivalent to the reforestation of 150,000 rai (24,000 hectares) of land.

Meanwhile, the company works to improve the efficiency of its production process to reduce waste. It is researching and developing innovative products, in support of its business goal to be environmentally friendly.

From its three current locations, Napadol said Asia Cement would expand to other locations in the future including Bangkok and Prachuap Khiri Khan. They will join its CSR education programme.

In the area of safety, the company aims to reduce accidents on the job this year to less than 6 per cent.

Napadol said Asia Cement’s CSR strategy resulted in communities trusting the company and recognising that its plants would not have any negative impacts on them.

“We can conduct business in such a way that our stakeholders including our staff, our shareholders, and the communities near our plants get quality of life. This is my goal,” he said.

Giant global consumer firms drop Malaysian palm oil supplier

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http://www.nationmultimedia.com/business/Giant-global-consumer-firms-drop-Malaysian-palm-oi-30284728.html

PALM OIL

Philippine Daily Inquirer
Asia News Network

May 1, 2016 1:00 am

Three global consumer giants have aborted transactions with Malaysia’s No 2 palm-oil company because of its alleged involvement in forest fires and haze that have depleted Indonesia’s green cover.

Unilever, a company owning 400 brands including Dove, Ponds and Vaseline, announced last week that it would cancel its supplier agreements with palm-oil producer and trader IOI over its involvement in Indonesia’s massive forest fires.

The decision came after IOI was suspended by the Roundtable on Sustainable Palm Oil (RSPO), a group of environmental stakeholders in the global palm-oil sector, according to The Straits Times.

Because of the suspension, IOI’s reputation as a top-10 global palm-oil company was tarnished. Unilever is one of the buyers of IOI palm oil.

Aside from Unilever, reputable US food manufacturers Mars and Kellogg’s have removed IOI as their prime supplier of palm oil. Both companies initiated steps to drop contracts with IOI’s refining subsidiary IOI Loders Croklaan, which has refineries in Malaysia and the Netherlands.

The immediate actions of the three global companies will tremendously affect the palm-oil company’s sales.

Palm and kernel oil are main ingredients in many of the products people consume daily, such as ice cream, biscuits, soaps, shampoos, and many more.

The cancellation of IOI palm-oil contracts will also have a domino effect on Malaysia’s palm-oil industry as other global companies vowed to source their materials from suppliers that don’t violate environmental safety laws and never employ child workers.

Last July, Indonesian forests in West Kalimantan were scorched for weeks after “slash and burn” forest practices caused the forest peatlands to ignite and cause haze. Palm-oil and paper companies were strongly blamed for the environmental catastrophe. –

Philippine Daily Inquirer

Firms urged to play part in sustainability push

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http://www.nationmultimedia.com/business/Firms-urged-to-play-part-in-sustainability-push-30284727.html

SDGS

Viet Nam News
Asia News Network May 1, 2016 1:00 am

Vietnamese businesses were urged to play their roles in meeting sustainable development goals (SDGs) to promote a more inclusive, sustainable and equal global economy by 2030, a conference heard.

The conference “Meet to Meet the SDG” was co-organised by the Vietnam Chamber of Commerce and Industry (VCCI) and the United Nations Industrial Development Organisation (UNIDO), under the umbrella of the UN Global Compact Network Vietnam, as an initiative for all interested stakeholders to share experiences, ideas and support to achieve sustainable goals.

Leaders of 193 UN member states last September adopted the Agenda 2030 with 17 SDGs addressing challenges of economic development, social inclusion, environmental sustainability, and good governance.

Seen as a call for innovation, reform and inclusion, the Agenda 2030 saw businesses as the key driver to achieving SDGs, with responsibilities and opportunities for the private sector of critical importance.

Speaking at the conference, Pratibha Mehta, UN resident coordinator in Vietnam, said SDGs were particularly suited to complex issues faced by middle-income countries like Vietnam.

In order to meet SDGs, the government, businesses and civil society must all participate, she said.

“The role of businesses will be central in achieving SDGs. Businesses have the power [to] lead change for social good. And businesses can innovate for inclusive and equitable societies.”

There should be no inherent conflict among economic, social and environmental impacts with SDGs, Mehta said.

According to Nguyen Quang Vinh, deputy general secretary of the VCCI, making SDGs come true is not only a duty, but also a great opportunity for businesses.

Vinh said the VCCI with its Office for Sustainable Development for Business would provide the private sector with guidance, networking, know-how, and recognition to make SDGs succeed for all businesses in Vietnam.

Florian Beranek, UNIDO’s lead expert on societal responsibility, said meeting SDGs would depend on inspired, creative and successful entrepreneurs.

Economic expert Pham Chi Lan said meeting SDGs was critical for Vietnam to achieve the aspirations of “Vietnam 2035: Towards Prosperity, Innovation, Equity, and Democracy” – the report launched last month by the World Bank and the Vietnamese government. The government, businesses and society will all benefit from meeting SDGs.

Lan said Vietnam must speed up institutional reforms, improve the business climate, and renovate the growth model from extensive to intensive.

In addition, businesses must strive to enhance competitiveness and to improve productivity and efficiency to compete amid rapid global integration.

Bosch enhances vocational skills of disadvantaged hilltribe youth

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http://www.nationmultimedia.com/business/Bosch-enhances-vocational-skills-of-disadvantaged–30284726.html

EDUCATION

The Nation

May 1, 2016 1:00 am

Education is something that develops human well-being. Unfortunately, quality education is in many cases still out of reach of a large number of disadvantaged people, such as hilltribe children. These young people lack continuous education because of poverty and living in remote locations.

Therefore, Bosch is strengthening its long-standing commitment to Chiang Mai‘s Skills for Life Foundation, by providing educational opportunities to underprivileged hilltribe children and contributing to their overall well-being.

Joseph Hong, managing director of Bosch (Thailand), commented on Bosch’s commitment to this programme during a recent visit to the Skills for Life Foundation.

“Bosch has every intention of continuing to support education for underprivileged young people worldwide through its various global projects, namely Primavera, which is an association founded by Bosch associates and retirees to help children in developing and emerging countries have a better start in life.

“We have been supporting the Skills for Life Foundation in Chiang Mai since 2015 with funds and new kitchen appliances for vocational training. The objective is to enhance education and vocational training that are needed for children to achieve autonomy and self-sufficiency.”

Dominique Leutwiler, founder of the Skills for Life Foundation, shared her insights regarding the foundation’s vision.

“The Skills for Life Foundation was established to assist underprivileged hilltribe children in remote areas by meeting basic needs and providing education.

“Most importantly, the foundation commits to encouraging young people to take responsibility and become autonomous in the future. To assist them in doing so, we offer educational and training opportunities, specifically suitable vocational training, throughout their education.

“The foundation has developed special activities for these children to learn new things and develop closer bonds with friends. These include mini-golf, painting their own elephants at the Colour Factory shop, and a tour of the Night Safari at Chiang Mai Zoo.

“In support of vocational training, we have received continued support from Bosch, who have been providing an array of new kitchen appliances that allow children to apply their baking and packaging design skills. These new appliances also bring joy and happiness to the children, who were able to bake cookies that they sold at auctions and charity events. These cookies raised an amazing Bt150,000 for the children’s scholarship, other vocational training, and upcoming baking sessions,” she said.

Vietnamese fertiliser company to expand to Asean markets, including Thailand

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http://www.nationmultimedia.com/aec/Vietnamese-fertiliser-company-to-expand-to-Asean-m-30285006.html

pic

HOME AEC CORPORATE SAT, 30 APR, 2016 1:00 AM

HANOI – Binh Dien Fertilizer Joint Stock Company (BFC) plans to pay a 30-per-cent dividend in cash for 2015 and will enter the regional markets of Cambodia, Myanmar and Thailand this year, the company said at its general shareholder’s meeting in Ho Chi Minh City on Wednesday.

BFC said that after some introduction campaigns, its fertiliser brand Buffalo Head had gained a lot of trust from farmers in Cambodia and Myanmar, adding that sales in the two countries kept increasing.

The fertiliser company also plans to make gains in Thailand’s market with special products that are developed to serve specific plantations. According to the company, with its strong agricultural production, Thailand is a big market for three-component fertilisers that provide nitrogen, phosphorus and potassium (NPK fertiliser products).

However, the locally produced fertiliser products in Thailand are mostly generic for all plantation types, and are less effective than BFC products that are developed for specific types of plantations. Thus the company said the Thai market was a good destination for development.

BFC reported that it earned 6.1 trillion dong (Bt9.55 billion) in revenue and 203 billion dong profit after tax in 2015, adding that its sales and profits saw some reduction due to less consumption by Central Highland farmers under the impact of a prolonged drought and lower coffee prices.

This year the company plans to produce more than 650,000 tonnes of fertiliser, up 17 per cent from 2015. It also scheduled revenue of 6.6 trillion dong and a before-tax profit of 369 billion dong, for year-on-year increases of 9 and 5 per cent respectively. BFC leaders told shareholders that if they met these targets, they would pay another 20-per-cent dividend this year.

Also at the meeting, BFC announced the issuance of 9.5 million bonus shares at the ratio of 5:1 for existing shareholders this year. After the issuance, the total shares of BFC would reach 57 million, with a charter capital of 570 billion dong.

BFC, one of Vietnam’s leading fertiliser producers, cancelled a plant in Dong Nai province because of local difficulties with infrastructure. Instead it plans to research and invest in a fertiliser factory in Myanmar to dominate the new market, said the director of the board.

To serve the export and import of the products better, the company said it would accelerate the construction of a 3,000-tonne port in Long An province, where it transfers goods via a local river.

Based in Ho Chi Minh City since 1973, BFC engages in the manufacture and trade of fertiliser, cattle feed and aqua-products. It also produces, processes and packages insecticides. It is among the largest fertiliser companies in Vietnam, serving 30 per cent of the nationwide NPK fertiliser demand.

With one plant in Long An and four subsidiaries in other provinces, BFC has the capacity to produce more than a million tonnes of fertiliser each year. Its distribution system of 200 wholesale points and more than 2,500 retail points also includes Laos, Cambodia and Thailand.

DTAC urges full spectrum allocation road map

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http://www.nationmultimedia.com/business/DTAC-urges-full-spectrum-allocation-road-map-30285004.html

THE NATION
April 30, 2016 1:00 am

TOTAL ACCESS Communication (DTAC) has recommended that the government draw up a spectrum road map for the allocation and auction of the 700-, 850-, 1,800-, 2,300- and 2,600-megahertz bands to support affordable and universal access to fixed and mobile broadband Internet.

The aim is to address Thailand’s lack of both fixed and mobile digital infrastructure coverage and mobile penetration compared with developed nations, particularly at the fourth-generation level.

The move will also increase online access at all levels of Thai society, mirroring the government’s 2016 aim to bring broadband to 30,000 villages through upgrades of the national basic digital infrastructure, DTAC said.

The recommendation forms part of the mobile operator’s white paper, which sets out a projected vision and recommendations for realising a world-class digital economy and society in Thailand.

The report – “Realising Digital Thailand: An Internet Not for the Few, but for the Many” – was formally presented at the “Asia Pacific Digital Societies Policy Forum”, held in Bangkok on Wednesday and Thursday and co-hosted by the GSM Association and the Information and Communications Technology Ministry.

The GSMA represents the interests of mobile operators worldwide.

The document outlines DTAC’s concrete propositions within six key government-defined pillars for building a digital economy by 2020, alongside proof points in each area to illustrate a wide-ranging commitment.

“This ‘Digital Thailand’ white paper is part of our long-term commitment to helping realise the country’s digital future and encourage cooperation from multiple stakeholders, including policymakers, the private sector and civil society,” DTAC chief executive officer Lars Norling said yesterday.

“The Thai government’s vision for a digital economy will benefit the nation, its people, the economy and regional competitiveness. We therefore focused this report on providing a tangible road map for accelerating the efforts that will make it possibly to achieve nationwide digitalisation by 2020.”

Thailand can and should reasonably expect to be the leading digital nation in Asean by 2020, according to the white paper.

To realise the ICT Ministry’s draft “2016 Development Plan for Economy and Digital Society” and become a digital leader within the Asean Economic Community, DTAC is outlining recommendations and is committed to contributing under six primary pillars, as follows:

Pillar 1/Spectrum Road Map : The company recommends the development of a spectrum road map for the allocation and auction of the 700-, 850-, 1,800-, 2,300-, 2,600-megahertz bands, as covered above.

Pillar 2/Digital Innovation Ecosystem: For the Thai economy to attain and increase its full potential, digital technology must be further incorporated within the Thai business community – specifically within small and medium-sized enterprises, which account for more than 99 per cent of all businesses in Thailand.

DTAC endorses the promotion of the digital start-up ecosystem through multiple partnerships with all stakeholders.

Pillar 3/Digital Technology for an Equitable Society: Last year, 48 million Thais remained unconnected to the Internet and were thus unable to avail themselves of the socio-economic and cultural benefits of this technology.

DTAC recommends undertaking public-private partnerships to digitise health, education, financial and agricultural services that promote greater equity among Thais.

Pillar 4/E-Government Services: Thailand is currently placed behind developed nations in the online availability of basic public services. The national “superhighway network” – or Super GIN (Government Information Network) – is currently being established to link existing government data systems.

To support this governmental work, DTAC recommends engaging the private sector to accelerate the provision of e-government services, as seen in the creation of the company’s mobile financial service, Paysbuy.

Pillar 5/Human Capital: Thailand’s digital economy could be hampered by gaps in the educational system and the workforce’s digital readiness. A further challenge will be strengthening both digital literacy and English-language skills for Thais, beginning with building basic ICT skills for the population.

One way to initiate this is sourcing private-sector expertise and human capital to deliver up-to-date and relevant instruction, such as DTAC’s Net Arsa. To date, this has helped connect more than 50,000 Thais through more than 60 volunteer Internet coaches.

Pillar 6/Holistic Frameworks for a Digital Thailand: Thailand requires holistic frameworks for laws, regulations and criteria governing the digital sector. DTAC recommends revising Thailand’s digital-economy laws in a transparent manner through public consultation that offers a level playing field for state and private companies.

This also means guaranteeing the independence of the National Broadcasting and Telecommunications Commission in ensuring the allocation of spectrum through transparent and competitive auctions.

Centara, Hop Inn ink with FastBooking

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http://www.nationmultimedia.com/business/Centara-Hop-Inn-ink-with-FastBooking-30285001.html

THE NATION April 30, 2016 1:00 am

THAI HOTEL chains the Centara Group and Hop Inn have signed agreements with FastBooking, a France-based e-commerce solution service owned by AccorHotels Group, to boost their global reservations and online management.

FastBooking boasts that it enhances Internet booking engines and the connectivity of global distribution systems and payment gateways while serving as a new-generation channel-management tool.

Centara Hotels and Resorts operates 42 hotels in Thailand and elsewhere in Southeast Asia, as well as Maldives. It will soon open properties in the Middle East and the Caribbean. The company first started using FastBooking in 2004.

“As an independent hotel chain, we need a partner who can help us navigate the online market and at the same time develop our direct reservations business,” said Chris Bailey, chief operating officer of Centara Hotels and Resorts. “FastBooking has been able to do that for us effectively, which is why we are continuing our partnership.”

Hop Inn, a Thailand-based budget brand owned by the Erawan Group, is using the same technology to develop a website with an integrated booking engine that can help increase its online bookings. The group plans to increase its portfolio from 17 hotels to 30 inside and outside Thailand.

Youssef El Khomri, executive general manager of Hop Inn, said the company was interested in the FastBooking engine because of its capability to handle 37 languages and worldwide currencies.

Publicis One reshuffles management at Thai unit

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http://www.nationmultimedia.com/business/Publicis-One-reshuffles-management-at-Thai-unit-30285000.html

THE NATION April 30, 2016 1:00 am

AFTER RESHAPING its business model, France-based advertising and public relations group Publicis One has announced a management reshuffle at its Thailand unit.

Songkran Sethesompobe has been appointed chief executive officer of Publicis One Thailand. Songkran currently serves as CEO of the Leo Burnett Group Thailand ad agency. The firm says he is recognised as a leader in communication with more than 25 years of international and local experience in Thailand.

Louis-Sebastien Ohl, who has been given the new role of international business head for Thailand and Myanmar, will lead the collaboration with Publicis Groupe’s international clients and foster the development of solutions for clients. Ohl is currently CEO of Publicis/Saatchi & Saatchi Thailand.

Atipol Ithivatana joins the Publicis One local board as head of media, with a focus on leveraging the combined scale of Publicis One’s media assets to drive value for clients. Atipol is also CEO of Starcom/Mediavest and ZenithOptimedia Thailand. Patcharaporn Maneevachararangsee will be Publicis One’s chief financial officer in Thailand.

After the change, each agency brand will continue to exist with its individual, strictly enforced measures to protect client confidentiality within the Publicis One set-up, the firm says. Publicis One is a business model the Groupe will be implementing across 50 markets globally.

Brands under the Publicis One Thailand umbrella include Leo Burnett, Arc, Alpha 245, Publicis, Nurun, Saatchi & Saatchi, Razorfish, Starcom, MediaVest, ZenithOptimedia, and others. “We are looking forward to the new possibilities we can create with Publicis One in Asia,” said Nicolas Menat, regional CEO at Publicis One.

“Over the years, we have developed a strong suite of capabilities via all our agency brands that address our clients’ communications needs. The Publicis One set-up will take us a step further, allowing us to offer our clients more holistic plans that address their needs for integration and specialisation today.”

Terminal 21, Foodland Supermarket forge alliance

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http://www.nationmultimedia.com/business/Terminal-21-Foodland-Supermarket-forge-alliance-30284997.html

THE NATION April 30, 2016 1:00 am
An artist's impression of the Terminal 21 retail complex in Nakhon Ratchasima.

An artist’s impression of the Terminal 21 retail complex in Nakhon Ratchasima.

TERMINAL 21 has joined forces with Foodland Supermarket to form a partnership for business expansion in supporting their strategic move to the high-potential markets in the provinces.

The partners says their collaboration brings mutual support by combining both parties’ strengths and competence in gearing towards the future together, with the first Foodland Supermarket in the Northeast to open at Terminal 21 Korat this year.

“The partnership with Foodland Supermarket is part of our key strategy to build supermarkets as an anchor tenant,” said Prasert Sriuranpong, president of Siam Retail Development Co, the operator of Terminal 21.

“Both Foodland and Terminal 21 have many business objectives in common – focusing on middle-class consumers, fostering quality of products and service, and gearing towards major provincial markets. This collaboration will strengthen [both of us] in walking towards the future together.

“The first Foodland Supermarket in the Northeastern region of Thailand will open at Terminal 21 Korat this year. Looking forward, our partnership will strive to bring new shopping experiences to local consumers as well as help raise the profile of local product development for a sustainable future.”

Somsak Teraphatanakul, chairman of Foodland Supermarket Co, said: “Building a partnership with Terminal 21 simply goes in line with our five-year growth strategy, which is devised to be more intensive than the previous years in order to reach new customers as well as retain the existing customer base while coping with today’s fiercely competitive world.

“In more than 40 years in business, Foodland has become a widely recognised and favourite supermarket brand, and still has a large potential for growth. Seeking the right business alliance that shares the same business policy, principles and direction is essential for us in growing towards the future together while constantly bringing a good quality of life to Thai consumers.

“We are confident that Foodland at Terminal 21 will bring a great experience to consumers looking for good-quality products and hearty service as well as the convenience of shopping at any time of day or night.

“Our first branch in northeastern Thailand, set on ample space of 2,500 square metres and costing about Bt200 million in investment, will come with a fresh new look and is expected to bring a brand-new shopping sensation to consumers in Korat and nearby provinces. We anticipate 5,000-6,000 customers daily.”

Foodland plans to invest Bt1 billion in this year’s expansions, including the opening of three new supermarkets locally. The company posted between Bt7 billion and Bt8 billion in sales last year. It plans to open a new Foodland supermarket at the Terminal 21 complex in Pattaya in the near future.

Foodland Supermarket has set a growth plan to open two or three new branches each year in Bangkok and other provinces. The company expects to reach the Bt10-billion revenue mark within three to five years, with the number of branches reaching 30.

Currently the retail space of Terminal 21 Korat is 85 per cent leased. Anchor tenants include the eight-screen SF Cinema City, The Rink Ice Arena, Fanpekka theme park, Foodland Supermarket, Sports World, HomePro Living, and Pier 21 food court, as well as a stationery zone, a health club, a large event hall, and mini anchor stores from 200 local and international brands.

The Urbanista Shop Zone, comprising 400 small retail units of about 6-20sqm, has been well received among fashion and local retailers, with more than 70 per cent now leased.

Established in 1991, Siam Retail Development Co is a subsidiary of Land and Houses. It set out to be the developer for retailing business under the business philosophy of international standards for building modern shopping centres in order to reflect the betterment of retailing business in Thailand.

The company currently operates four shopping malls: Fashion Island, Life Center, The Promenade and Terminal 21 Asoke.