Thonglor Pet Hospital enters Phuket market through purchase of majority stake in facility

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Dr Kitika, left, and Dr Anucha.
Dr Kitika, left, and Dr Anucha.

Thonglor Pet Hospital enters Phuket market through purchase of majority stake in facility

Corporate October 11, 2018 01:00

By KWANCHAI RUNGFAPAISARN
THE NATION

THONGLOR Pet Hospital yesterday announced that it has bought a majority stake in a Phuket facility, marking the company’s expansion into the South.

The company said it had formed a joint venture for the investment deal with Chalong Phuket Pet Hospital, which has operated in Chalong Beach on the resort island for more than 16 years.

Thonglor Pet Hospital owns 51 per cent of the venture, Thonglor Chalong Phuket Pet Hospital, with the rest is held by Chalong Phuket Pet Hospital.

Dr Kitika Chaisupatanakul, chief executive of Thonglor Pet Hospital, said the company currently operates owned 11 branches of Thonglor Pet Hospital, and that the additional 12th branch is its first joint venture.

“With the joint venture, we (Thonglor Pet Hospital) will jointly provide support on internal management as well as the use of an IT system in enhancing the database and medical records of all pets being treated at the hospital,” she said.

“About Bt10 million of an investment budget will be allocated to the facelift and improvement of the existing pet hospital in Phuket.”

Kitika said the company will use its first joint venture in Phuket as a pilot model for other possible joint ventures to enhance pet hospitals in remote provinces in the future.

Kitika said that Thonglor Pet Hospital will also invest about Bt200 million in the next two years by opening four new owned pet hospitals in the next two years (from 2019), of which three will be in Bangkok and one in Rayong.

She said the pet market in Thailand is estimated to see growth of 10 per cent over last year, to about Bt32.2 billion. Pet healthcare accounts about 32 per cent (Bt10.2 billion) of the market, while 45 per cent (Bt14.6 billion) is for pet foods, and 23 per cent (Bt7.4 billion) for pet products. Pet foods, in particular, have seen the highest growth, at 20 per cent a year.

“We are under discussions to explore taking our pet hospitals outside Thailand to potential markets overseas,” said Kitika.

Founded in 1994, Thonglor Pet Hospital opened its first facility in Sukhumvit Road 55 (Soi Thonglor). It is the first pet hospital in Thailand that provides medical care services and treatment for pets 24 hours a day. The pet hospital posted Bt560 million in total revenue in the first nine months of this year and aims to reach up to Bt750 million for the whole period of this year. About Bt860 million in revenue is targeted for 2019.

Dr Anucha Chaisomboonsuk, manager of Chalong Phuket Pet Hospital, said that the hospital has been providing medical treatments for pets in Phuket for more than 16 years.

“It is time for our pet hospital to have greater demand for new management know-how and technology to be enhanced in doing business,” Anucha said.

“The partnership with Thonglor Pet Hospital, which is one of the leading pet hospitals in Southeast Asia, will ensure that we provide better quality services to our pet-loving customers.”

Cabinet backs draft law on financial services

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Cabinet backs draft law on financial services

Corporate October 11, 2018 01:00

By THE NATION

THE CABINET yesterday approved a draft law from the Finance Ministry that governs financial service providers as officials seek to deal with an increasingly diverse landscape for financial services.

This is especially so for those services that have yet to be regulated by the state authorities.

Some of these financial services include the granting of loans that require vehicle registration documents as collateral.

Under the draft law, an independent committee will be set up to assume this specific task. The law also defines the terms for the providers of loans, and for those providers of financial services that are similar to loans.

A regulator to oversee these financial service providers will be established and chaired by the Finance Ministry’s permanent secretary. The Cabinet will also be authorised to consider scrapping the licences of these companies if they fail to comply with the related laws.

According to a Bank of Thailand recommendation on this draft development, the term financial service provider in the draft does not cover the providers of “home for cash” services. There are many such service providers and they have become popular. Therefore, the draft should include this kind of home for cash service into it, the BOT said.

Separately, the Cabinet yesterday approved plan by the Ministry of Social Development and Human Security to start an apartment project under phases 2 to 4 of a plan to replace the old Din Daeng flats, totalling 6,212 units worth Bt10.115 billion.

The Finance Ministry will borrow domestic funds for the project and the National Housing Authority will borrow such funds from the ministry at an interest rate of 2.15 per year. The project is expected to yield a return of investment of 7.53 per cent per year and the break-even period will be reached in 14 years.

The second phase will see the construction of 1,247 apartments at a cost of Bt1.954 billion, with work expected to be completed in 2021. In the third phase, 3,333 apartments will be built at a cost of Bt5.275 billion; construction is expected to be finished in 2022.

The final phase will see the roll-out 1,632 units at a cost of more than Bt2.885 billion, with construction due to finish in 2024.

The first phase of the construction involved the construction of 334 units.

INVESTORS LEARN DATE FOR FUTURE FUND ALLOTMENTS

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INVESTORS LEARN DATE FOR FUTURE FUND ALLOTMENTS

Corporate October 11, 2018 01:00

Retail investors who subscribe to the long-awaited Thailand Future Fund (TFFIF)’s initial public offering (IPO) units will receive the announcement of the number of their allotted fund units on October 22.

The infrastructure fund will make its IPO of 4-4.47 billion units , offering about 1.845 – 2.056 billion units to retail investors at a minimum of 1,000 units each at Bt10 apiece. The subscription period is scheduled during October 12-19.

For individual investors subscribing to the fund units over the minimum of Bt10,000 or 1,000 units, the leftover portions of Bt1,000 or 100 units will be marked out in the following rounds until the units are completely sold out.

Investors can buy the fund units at the head offices and branches of Bangkok Bank, Krungthai Bank, Phatra Securities, Krungthai Asset management, MFC Asset Management and Finansa Securities.

According to the Cabinet resolution, about 45 per cent of future revenue from two expressways – Chalong Rat and Burapha Withi expressways will be used to back the infrastructure fund’s units for 30 years from the date of the revenue transfer agreement, said Anuwat Ruamsuke, head of capital markets at Phatra Securities – the fund’s financial adviser.

Both expressways are owned by Expressway Authority of Thailand (Exat) which is expected to use the proceeds to finance construction of its expressway projects connecting Rama III Road with Dao Khanong and the Western Outer Ring Road, and the third stage of the northern expressway connecting to the Eastern Outer Ring Road.

Chavinda Hanratanakool, chief executive officer of Krungthai Asset Management which will manage the TFFIF, said the infrastructure fund’s policy is to pay dividend to its unit-holders at least twice a year if the fund has generated sufficient profit.

The fund’s first-year return is estimated in a range of 4.75-5.30 per cent

The Ministry of Finance will hold no less than 10 per cent of the TFFIF units for five years from the date the units start trading on theSET. Retail investors will be waived from tax levied on the fund’s dividend for eight years.

CARRIER GROUNDED OVER OVERDUE DEBT

The Civil Aviation Authority of Thailand has officially suspended the Air Operator certificate (AOC) of Orient Thai Airlines Co Ltd for an indefinite period, after finding the airline had failed to pay overdue debt to several aviation state agencies, Chula Sukmanop, director-general of CAAT, said.

He added that the airline was also found to lack liquidity. It can ask for the return of its permit once it has cleared its debts.

COST OF DISASTERS LINKED TO WARMING SOARS: UN

The economic cost of climate related disasters hit $2.25 trillion over the last two decades, an increase of more than 250 percent compared to the previous 20 years, the UN said yesterday.

The United Nations Office for Disaster Risk Reduction (UNISDR) noted that “climate change is increasing the frequency and severity of extreme weather events” such as floods and storms. Between 19781997, total losses for climaterelated disasters was $895 billion (780 billion euros), UNISDR said in a report by the Centre for Research on the Epidemiology of Disasters (CRED) at the Universite Catholique de Louvain in Belgium.- Agence France-Presse

Fitbit lets you pay from the wrist

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Fitbit lets you pay from the wrist

Corporate October 10, 2018 18:08

Visa and Fitbit have made Fitbit Pay available in Thailand for the Fitbit Ionic or Fitbit Versa models and will next month include the Fitbit Charge 3.

Customers of Kasikornbank, KTC and Siam Commercial Bank can add their Visa credit or debit card to their device, enabling them to make payments on the go directly from their wrists.

Visa’s Consumer Payment Attitudes Study found that seven in 10 Thais preferred electronic forms of bill payment, including cards, mobile devices and wearables, to cash.

“At Visa, we continue to provide payment experiences across a wide range of form factors and are pleased to partner with Fitbit,” said Suripong Tantiyanon, country manager for Visa Thailand.

“There is much potential and opportunity for such wearables to create convenient and relevant payment experiences that truly change the way people make their day-to-day payments, particularly at places that are traditionally heavy on cash.

“This is another step forward in the growth of Internet of Things and shows how Visa is enabling companies across the technology industry to help us all move towards a cashless future.”

LAW CHANGE FOR FUNDS TO HOLD SHARES IN AIRLINES

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LAW CHANGE FOR FUNDS TO HOLD SHARES IN AIRLINES

Corporate October 10, 2018 10:44

Chula Sukmanop, director-general of the Civil Aviation Authority of Thailand, said after a meeting yesterday that the board had agreed in principle to a plan to revise an aviation law to allow funds established under the Thai exchange law and provident funds to hold shares in airlines.

Under the current aviation law, in use since 1954, only general companies are allowed to hold airline shares. The amendment will be made as an announcement of Ministry of Transport, which will be forwarded to the Cabinet for approval.

“Funds which will be allowed to hold shares in airlines must be Thai funds and fund managers must be Thais only,” Chula said.

NBTC TO APPEAL RULING IF

DTAC FAILS TO SUBMIT BID

The National Broadcasting and Telecommunications Commission (NBTC) will lodge an appeal in the Supreme Administrative Court on October 16 against the recent Central Administrative Court ruling granting an interim protection measure to Total Access Communication (DTAC)’s 850MHz customers, if DTAC fails to submit its bid for the 900MHz licence before the submission deadline of October 16. NBTC secretary-general Takorn Tantasith said yesterday that DTAC insisted it would submit the bid within the NBTC deadline of October 16. He added that if it failed to do so before October 16 midday, the watchdog would file its appeal with the Supreme Court the same day.

He added that the NBTC had already finished drafting the appeal paper and would ask for the NBTC board’s resolution today to lodge the appeal if DTAC did not submit a a bid.

The NBTC had declined to grant an interim period of extension to DTAC to continue providing service on the 850MHz spectrum to its customers after its concession ended on September 15 this year. DTAC took the case to the Central Administrative Court, which ruled last month that DTAC should be allowed to continue using the 850MHz spectrum until December 15. The NBTC has until October 16 to file an appeal.

DTAC on Monday said it was confident of completing a feasibility study and making a final decision whether to bid for the 900 MHz within NBTC’s submission deadline. The company welcomed the flexibility from the NBTC to extend the bid submission deadline to October 16, in the event of no bid submission yesterday.

FINANCIAL SERVICES DRAFT LAW GOES TO CABINET

The Finance Ministry will table before the Cabinet today a draft law to regulate financial services, such as loan offers that require a vehicle registration book as collateral, according to a Government House source.

The law will propose the establishment of a regulator.

DHL DEPLOYS LATEST

TECH INNOVATIONS

Courier company DHL has launched its latest innovation Ring Scanner, a lightweight Bluetooth-enabled wearable scanner that allows quick barcode scanning while letting staff keep both hands free for related tasks. It is also putting into operation Vision Picking, which brings augmented reality into warehouse operations using smart glasses that enable a portable, high-quality viewing experience, and Collaborative Robots, which work safely alongside people to support complex and repetitive tasks.

SCRUBBERS ON VESSELS

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SCRUBBERS ON VESSELS

Corporate October 10, 2018 01:00

Sulphur dioxide scrubbers will be installed on vessels of a major Thai container shipping |container company, to bring emissions in line with requirements of the International Maritime Organisation.

Regional Container Lines Public Co Ltd (RCL) recently co-signed a loan agreement worth US$6.5 million (Bt214 million) with the Export-Import Bank of Thailand to finance the installation. The move will also enhance the efficiency of the RCL’s containership fleet.

SUSTAINABILITY 

KBank first to launch bonds to finance green, social projects

KASIKORNBANK is the first bank in Thailand and the Asean bloc to launch sustainability bonds to finance green and social projects

The bonds issued under the programme are aimed at supporting the development of Thai and regional capital markets. They should also promote investments that generate returns in parallel with driving sustainable growth in Thailand and global communities.

KBank issued sustainability bonds totalling US$100 million (Bt3.3 billion) for foreign investors, making it the first bank in Thailand and Southeast Asia to offer such bonds.

The proceeds will be used to finance projects to bring about environmental and social benefits in accordance with international standards set up by the International Capital Market Association (ICMA) and the Asean Capital Markets Forum (ACMF).

The sustainability bonds of KBank are senior, unsecured bonds with a floating interest rate based on LIBOR plus 0.95 per cent.

Under a five-year term, the maturity will be in 2023. The entire amount was offered to foreign institutional investors via KBank’s Hong Kong Branch.

Related parties include BNP Paribas, which acts as the sustainability bond framework structuring advisor and sole lead manager. Also, Sustianalytics – an independent global provider of ESG and corporate governance research – will provide a second party opinion on the sustainability bond framework.

EASY ONLINE BANKING

Krungsri plans new service to help |customers open savings accounts online

Krungsri (Bank of Ayudhya) has a plan to launch a service for opening online savings accounts. The service would make it more convenient and easy for customers to apply as only a national ID card or a passport and Krungsri Mobile Application (KMA) are required.

In addition, Krungsri is currently in the process of developing a new product based on electronic Know Your Customer technology (e-KYC), which will be rolled out by this year-end.

MANAGEABLE OUTCOME 

IFRS 9 to have credit neutral impact on APAC |banks’ credit profiles, says Moody’s

Moody’s Investors Service says that the implementation in Asia Pacific banking systems of the International Financial Reporting Standard 9 (IFRS 9) will have a credit neutral impact on banks’ credit profiles, because small reductions in capital ratios are offset by improved problem-loan coverage.

“The transition to IFRS 9 so far has resulted in average declines of 10 basis points in the banks’ common equity tier 1 (CET1) ratios, a very manageable outcome that is more modest than the impact on European banks,” said Eugene Tarzimanov, a Moody’s vice president and senior credit officer.

“In addition, credit provisions have increased at many APAC banks while impaired loans have remained unchanged, resulting in higher impaired loan coverage ratios and offsetting reductions in their capital buffers,” added Tarzimanov.

Moody’s conclusions are contained in its just-released report, “Banks – Asia Pacific: Capital Takes a Modest Hit Under IFRS 9 but Provisioning Improves”.

Developed systems are leading the way, with IFRS 9 having come into effect on January 1, 2018 in Hong Kong, Singapore, Korea and Taiwan, while implementation in Australia and New Zealand will be completed by the end of the year. Most emerging markets are set to follow in the coming years, with the exception of banks in Malaysia and the Philippines, which have already implemented the new standard.

Moody’s report covers the banking systems of Australia, Bangladesh, China, Hong Kong, India, Indonesia, Korea, Malaysia, Mongolia, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

FLYING MORE

AirAsia adds two new routes between Bangkok and India 

AirAsia is further connecting Thailand and India by flying direct Bangkok-Visakhapatnam four times a week (departing Don Mueang Airport every Monday, Wednesday, Friday and Sunday) starting December 7, and Bangkok-Bhubaneswar three times weekly (departing Don Mueang Airport every Tuesday, Thursday and Saturday) starting December 6.

Santisuk Klongchaiya, CEO of Thai AirAsia, said that for the latter half of 2018 the airline plans to continually expand in the Indian market in light of its strong growth potential, and as Indian travellers are already the sixth-largest group to visit Thailand annually.

Visakhapatnam is a key port city that is undergoing notable growth and is the home of many world-class companies in the medicine, minerals and heavy industries. Bhubaneswar meanwhile is the capital of the state of Odisha and is well endowed with historical sites significant to the Buddhist faith, making it a prime destination for devout Buddhists. Known as the City of Temples, Bhubaneswar has also become a beacon for telecommunications and technological investment.

Thai AirAsia currently flies direct from India to Bangkok on five routes – from Chennai, Bangalore, Kolkata, Jaipur and Kochi. Between 80 and 90 per cent of passengers on the routes are Indian and they maintain a load factor average of 87 per cent.

KEEPING HOUSE 

Chic plans IPO on MAI in this quarter 

Chic Republic (CHIC), the distributor of furniture, home decor, and house wares, and a standalone store under the brand “Chic Republic (CHIC) and “Rina Hey”, will launch an initial public offering (IPO) of 360 million shares in the Market for Alternative (MAI) in the current quarter.

The proceeds will be used as working capital, investment in branch expansion and to repay debt to financial institutions.

At present, CHIC’s paid-up capital stands at Bt500 million. After the IPO, its registered capital will be increased to Bt680 million with a par price of Bt0.50.

It plans to launch five new branches in Thailand and abroad within the next five years, starting from this year.

Of the five new branches, the Cambodia branch in Aeon Mall 2, Phnom Penh, is expected to be opened before the end of the year, the Ram Intra branch in 2019 and the Udon thani branch in 2020.

Currently it has four stand-alone outlets in Praditmanutham, Bang Na, Ratchapreuk branch, and Pattaya.

Major Cineplex pushes for e-sports

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Major Cineplex pushes for e-sports

Corporate October 10, 2018 01:00

By KWANCHAI RUNGFAPAISARN
THE NATION

MAJOR CINEPLEX Group, the operator of multiplex theatres, yesterday expanded its cinema business with the launch of a new “e-sports theatre”, claimed to be the first in the world.

The cinema operator has converted the fourth movie theatre at Esplanade Cineplex Ratchada into the “Dell Gaming Esports Cinema”.

Narute Jiensnong, chief marketing officer of Major Cineplex Group, said the move is in line with the company’s strategy to cater to Thailand’s growing market for e-sports competition, which is estimated to grow 12 per cent annually to Bt10 billion in market value this year. There are about 2 million gamers in Thailand.

“The target customers of our e-sports theatre are a new generation, those aged between 12 and 35, same as those of moviegoers. We want to go beyond just ordinary theatres. The launch of an e-sports theatre will help Major Cineplex to expand its revenue as well as customer base,” he said.

Dell Corporation (Thailand), the world leading manufacturer of computer equipment for gamers, is to be the main sponsor for the new e-sports theatre. In addition, leaders in IT technology and computers like Intel, Neolution and True Online are also partnering the venture. This joint effort will ensure e-sports will be an official sport and will encourage gamers to utilise the e-sports theatre for practice sessions and later international stage competition.

Narute said that Major Cineplex Group was strongly entrenching its position as a leader in the lifestyle entertainment business, especially in an era when technology and digital gadgets are the prerequisites, making the cinema business more than just a theatre.

“As a leader in the lifestyle entertainment business, we are determined to incorporate the latest developments in innovation and technology to the cinema business, for Thai users to experience the impeccable entertainment service, especially in the tech and digital era,” said Narute.

The launching of the e-sports theatre is considered to be a significant leap in the cinema business and is expected to expand to more outlets.

In February, Major Cineplex Group initiated its business expansion into the gaming business for the first time by partnering with Imax, the world leader in screening technology. It opened the first Imax VR in Southeast Asia at Paragon Cineplex, considered as the first to offer a hands-on experience in virtual reality and it has received a huge response from Thais and foreigners, drawing up to 300 people per day, Narute said.

With governmental support, the registration of e-sports as an official sport has been approved and it is likely to be included as a new sport in the Asian Games and the Olympics in the near future.

Dell Gaming Esports Cinema will be a mixed-use theatre, designed to fit screening as well as e-sport activities. With a 4K screen, 14.6 x 6.1 metres in size equal to a 622-inch TV screen, Dolby Surround Sound System 7.1, and stadium-style seating, it can host up to a maximum of 60 contestants with 200 in the audience. The optimum quality of visual and sound system is expected to enhance the experience.

The service fee for the e-sport theatre comes in two types: an all-day pass for Bt200,000 and a half-day pass for Bt100,000, with time options of 10am to 3pm or 5pm to 10pm. The fee is inclusive of equipment and Internet usage.

Anothai Wettayakorn, vice president of Dell EMC Indochina, said that Dell Gaming and Alienware was delighted to join Major Cineplex Group in opening the Dell Gaming Esports Cinema. The venue will become a centre of e-sport service to support massive gamers as well as interested peers in computer games.

Dell Gaming Esports Cinema, offers multiple gaming equipment in various models, from Dell Gaming and Alienware, to ensure an exciting experience for users of Laptop Dell G7 Gaming, Desktop Alienware Aurora (R7), Dell 24 Gaming Monitor Screen (S2417DG) and others.

Sontiya Nujeenseng, president of distribution of CCG Platform in Asia Pacific and Japan, Intel Technology Asia Pte Ltd, said that Intel truly valued the potential of the e-sports market and gaming in Thailand. Therefore, the investment in the support of e-sport and gaming competition in international leagues has long been planned, as well as the creation of a partnership ecosystem to facilitate collaboration with partners and the continuous development in technology to deliver advanced gaming experience for gamers.

Bayer and CP Foods share insights on animal welfare

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Bayer and CP Foods share insights on animal welfare

Corporate October 09, 2018 13:02

Bayer Thai Co Ltd executives Jim Kennelly (right), managing and Chief Financial Officer and Guido Grassi (left), country head of animal health for Thailand jointly present a souvenir to Dr Payungsak Somyanontanakul, DVM, vice president and animal welfare expert of Charoen Pokphand Foods Public Co Ltd (CPF).

The invited speakers shared their experiences about animal welfare and innovative technologies to an audience of doctors, veterinarians, pharmacists and executive from Bayer. The event was held to celebrate World Animal Day on October 4 at Bayer’s office in Bangkok.

KBank first to launch bonds to finance green, social projects

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KBank first to launch bonds to finance green, social projects

Corporate October 09, 2018 12:57

KASIKORNBANK is the first bank in Thai and the Asean bloc to launch sustainability bonds to finance green and social projects The bonds issued under the programme are aimed at supporting the development of Thai and regional capital markets.

They should also promote investments that generate returns in parallel with driving sustainable growth in Thailand and global communities.

KBank issued sustainability bonds totaling US$100 million (Bt3.3 billion) for foreign investors, making it the first bank in Thailand and Southeast Asia to offer such bonds.

The proceeds will be used to finance projects to bring about environmental and social benefits in accordance with international standards set up by the International Capital Market Association (ICMA) and the Asean Capital Markets Forum (ACMF).

The sustainability bonds of KBank are senior, unsecured bonds with a floating interest rate based on LIBOR plus 0.95 per cent.

Under a five-year term, the maturity will be in 2023. The entire amount was offered to foreign institutional investors via KBank’s Hong Kong Branch.

Related parties include BNP Paribas, which acts as the sustainability bond framework structuring advisor and sole lead manager. Also, Sustianalytics – an independent global provider of ESG and corporate governance research – will provide a second party opinion on the sustainability bond framework.

Coca-Cola partners with Doi Kham in support of farmers

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Coca-Cola partners with Doi Kham in support of farmers

Corporate October 09, 2018 01:00

By THE NATION

THE COCA-COLA system in Thailand, comprising ThaiNamthip Ltd, HaadThip Pcl and Coca-Cola (Thailand) Ltd, has announced a partnership with Doi Kham Food Products Company Limited to support Thai farmers through the sourcing of quality local produce from Doi Kham as ingredients in the company’s latest ready-to-drink juices under Minute Maid.

The two new Minute Maid variants are Tomato Juice with Orange Pulp and Passion Fruit flavoured with Honey and Lime. This is Coca-Cola’s first cross-brand collaboration in the ready-to-drink juice category in Thailand, aiming to combine Minute Maid’s position as the world’s number one juice brand with Doi Kham, the most popular juice brand in the country This partnership offers consumers a combination of high quality ingredients from natural fruits harvested from sources that are worlds apart but responds to the growing health trends in Thailand with tasty and healthy ready-to-drink juices.

Pornwut Sarasin, chairman of ThaiNamthip Company Limited said: “At Coca-Cola, we not only try our best to understand what people want and respond accordingly, but we are also committed to support sustainability practices in every country in which we operate in. Our partnership with Doi Kham is a perfect opportunity for The Coca-Cola system in Thailand to support the country’s farmers and sustainable agriculture by sourcing local ingredients. This step marks the first of many to come that Minute Maid will pursue to source fruits locally through Doi Kham. Minute Maid Tomato Juice with Orange Pulp and Minute Maid Passion Fruit Flavored with Honey and Lime offer the perfect alternatives to Thais who are now more health-conscious than ever before.”

In response to this growing health trend, Coca-Cola is offering its latest innovation, a ready-to-drink juice that will further expand on its current portfolio of extensive choices, responding to the evolving needs of today’s consumers. The two new product variants will strengthen the company’s position as the leader in the non-alcoholic ready-to-drink market in Thailand and aims to reinforce its image as a total beverage company.

According to the Retail Index Data from The Nielsen Company (Thailand), Thailand’s ready-to-drink juice market is estimated to be worth Bt12 billion and Minute Maid has 11.5 per cent of market value.

Under this partnership, Coca-Cola will be using locally-sourced high quality, chemical-free tomatoes and passion fruits from Thai farmers on Doi Kham in the two new variants of Minute Maid ready-to-drink juices.

Pipatpong Israsena Na Ayudhya, President and CEO, Doi Kham Food Products Company Limited, said: “Doi Kham was founded as a royal project of the late King Bhumibol Adulyadej and has been operating as a social enterprise for more than 50 years.

It is one of His Majesty’s many legacies and vision to enhance the quality of life of Thais through the concept of “Agro-industry for well-balanced society”. We are delighted to offer quality products which we can be proud of, including our signature tomato juice, which is currently number one in the market, and the passion fruit juice so loved by Thai consumers. We believe that this partnership will help promote Thailand’s agricultural sector, aiming to elevate the livelihood and well-being of Thai farmers as the late King Bhumibol Adulyadej – founder of the Doi Kham brand – would have wanted.”

The two new variants of Minute Maid, Tomato Juice with Orange Pulp and Passion Fruit Flavored with Honey and Lime, is a latest innovation representing uncompromisingly great taste and health benefits. Minute Maid Tomato Juice with Orange Pulp from Doi Kham, is a tasty and healthy juice that combines perfectly. A 335-millitre bottle of Minute Maid with Tomato Juice and Orange Pulp contains 2,418 micrograms of lycopene. Minute Maid Tomato Juice with Orange Pulp in 280ml and 335ml containers and Minute Maid Passion Fruit Flavored with Honey and Lime in 280 ml packs are now available to consumers.