Super Bowl ads look to score in spite of ‘astronomical’ pricing

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Super Bowl ads look to score in spite of 'astronomical' pricing

Super Bowl ads look to score in spite of ‘astronomical’ pricing

FRIDAY, FEBRUARY 10, 2023

Reuters

The big game’s kickoff may still be a few days away, but commercials for the Super Bowl LVII are already generating buzz.

This year crypto is out, and beer is in.

“Going back years, it’s a Budweiser show and now we have new entrants,” said Derek Rucker, marketing professor at Northwestern University’s J.L. Kellogg School of Management. “That’s going to be really fascinating, because not only are they trying to make their mark within the Super Bowl, but there is going to be talk about who did it best.”
 

While Anheuser-Busch will retain a commanding presence, the beverage giant gave up its rights to be the exclusive alcohol advertiser this year. Heineken, Molson Coors, Sam Adams, and Remy Martin are among its competitors in the beer and spirits business planning to run ads during the February 12 event.

As in years past, star power is front and center.

“We’ve seen a lot of celebrities being teased, you know, and we see teasing as part of what brands are doing to get the most value out of their ads,” Rucker said, adding that celebrities, along with animals, humor and special effects are all “common Super Bowl ad themes.”

Actor Miles Teller and his wife Keleigh Sperry dance in Bud Light’s ad. Singer and songwriter Sarah McLachlan makes a cameo for Busch Light, and former NFL star Ron Gronkowski will take a live kick in the third quarter for sports betting company Fanduel.

The price tag for brands to showcase their products on one of the most-watched television broadcasts is steep.

Rihanna and Nadeska Alexis pose for photos during the Halftime Show Press Conference.Rihanna and Nadeska Alexis pose for photos during the Halftime Show Press Conference.
 

“The pricing is incredible this year,” said Derek Rucker, marketing professor at Northwestern University’s J.L. Kellogg School of Management. “We’re hearing numbers around $7 million for 30 seconds, which is just astronomical.”

The National Football League’s annual final playoff game pulls in on average some 100 million viewers. For some brands, that massive reach makes the expense worthwhile.

“The Super Bowl isn’t just seeing that commercial for 30 seconds. When you buy a spot, there’s an opportunity to both excite people about your brand’s appearance before the spot and excite them afterwards. So those are some of the elements that really make the Super Bowl so appealing for brands,” Rucker said.

The Kansas City Chiefs and the Philadelphia Eagles will play for the Super Bowl LVII title from the State Farm Stadium in Glendale, Arizona on Sunday (February 12).

New mom Rihanna excited to return to stage for Super Bowl halftime show

New mom Rihanna excited to return to stage for Super Bowl halftime show

New mom Rihanna excited to return to stage for Super Bowl halftime show

FRIDAY, FEBRUARY 10, 2023

Reuters

Nine-time Grammy Award winner Rihanna will make her highly anticipated return to live performance at Super Bowl 57 on Sunday, headlining a halftime show that will highlight her Caribbean culture.

The Barbados-born singer has not released a solo album since January 2016 and fans will be clamoring for the 34-year-old chart-topper when she takes the stage for an audience of millions at State Farm Stadium, where the Philadelphia Eagles will take on the Kansas City Chiefs.
 

The global superstar said she was inspired to take on the challenge after giving birth to her first child in May.

“When you become a mom there’s something that just happens (and) you feel like you can take on the world, you can do anything,” she told reporters in Phoenix on Thursday (February 9).

“So as scary as that was because I haven’t been on stage in seven years, there’s something exhilarating about the challenge of it all. And it’s important for me to this, this year. It’s important for representation, it’s important for my son to see that.”

Her only solo music released in the last seven years came in October, when she released “Lift Me Up” in tribute to late actor Chadwick Boseman for the Marvel film “Black Panther: Wakanda Forever,” for which she was nominated for an Academy Award.

It marks the second time that Rihanna was asked to perform at the Super Bowl, after she reportedly turned down an offer in 2018 out of solidarity for quarterback Colin Kaepernick and his protest against racial injustice.

Rihanna and Nadeska Alexis pose for photos during the Halftime Show Press Conference.Rihanna and Nadeska Alexis pose for photos during the Halftime Show Press Conference.
 

While the details of the annual halftime show are as closely guarded as the opposing teams’ playbooks, Rihanna hinted that she would incorporate elements of her Carribean culture in the performance.

“That’s a big part of why this is important for me to do this show: representation, representing for immigrants, representing for my country, Barbados, representing for Black women everywhere,” she said.

It will take a crew of 300 to 400 workers to assemble the stage in just eight minutes – and break it down just as quickly – a feat of ingenuity requiring military-like precision for the 13-minute halftime concert.

“It’s incredible – it’s almost impossible,” said Rihanna, who told an overflow crowd of reporters on Thursday that she hadn’t slept the night before when an on-site rehearsal ran long.

“I’ve been so focused on the Super Bowl I totally forgot that my birthday is coming up,” she said. “I totally forgot about Valentine’s Day. I am just like, Super Bowl, Super Bowl, Super Bowl.”

Super League only way out for European football says A22 CEO

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Super League only way out for European football says A22 CEO

Super League only way out for European football says A22 CEO

FRIDAY, FEBRUARY 10, 2023

Reuters

The European Super League project has adapted to criticism from two years ago when it was first launched but still remains the only solution to European football’s growing problems, the CEO of A22 Sports Management, a company formed to sponsor and assist in the creation of a breakaway soccer league, said on Thursday (February 9).

Earlier on Thursday, the company published preliminary results of talks with 50 European clubs and stakeholders of football, saying “the vast majority of them share the assessment that the very foundation of European football is under threat, and it is time for change.”
 

European heavyweights Real Madrid, Barcelona and Juventus were among 12 clubs to announce a breakaway Super League in April 2021.

But the move spectacularly collapsed within 48 hours after an outcry from fans, governments and players forced most teams to pull out, leaving the three as holdouts.

The ESL took its case to a Spanish court which subsequently sought guidance from the Luxembourg-based Court of Justice of the European Union (CJEU).

At issue in the ongoing court case is whether statutes of UEFA and FIFA that allow the European and world soccer governing bodies respectively to block rival events and bar clubs and players from taking part conform with EU competition rules.

“This project has now evolved,” Bernd Reichart told Reuters in an interview. “It has adapted to some criticism, it has adapted to some conclusions, to some evolutions in the market and it will also adapt once we have a certain legal certainty about how we can proceed with our proposals.”

Super League only way out for European football says A22 CEO

A future European Super League could include as many as 80 teams split into several divisions, breaking what Reichart said was a monopoly of competitions run by UEFA.

“We see competitive imbalances making it harder and harder for clubs to dream about European success and to be competitive with leagues like the English Premier League which is increasing the gap and their dominance,” he said.

“Their dominance is scary for clubs who have the vision to compete at the highest level.”

Reichart said the Super League would boost revenues for clubs and would allow them greater control.

“I think it’s in the interest of the whole industry … that we try to create and to run the most attractive, most appealing, most exciting sporting event there is.

“Currently the European competitions are not living up to their potential.”

The preliminary findings released on Thursday, however, triggered angry reactions from national and European leagues as well as European club and fan associations who oppose the Super League project.

“In the end, we want to enable clubs to run their own destiny and clubs to run the European competitions in a very similar fashion as they do in their domestic leagues,” Reichart said.

Super League only way out for European football says A22 CEO

“I’m pretty convinced that they (fans) also believe that the destiny of the club should be in the hands of a club government,” he added.

UEFA, the biggest opponent to the ESL plan which it sees as threatening its own Champions League club competition, did not comment on Thursday.

“UEFA is running an activity – European club football – where they have no competition, which is something they would like to defend because it’s a very, very comfortable situation,” Reichart said.

“It’s even understandable that they want to continue to save the status quo, but the question is whether or not the clubs agree on that and whether or not the need for alternatives and for innovation and for reforms is stronger.”

Thailand, France team up to advance space technology sector

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Thailand, France team up to advance space technology sector

Thailand, France team up to advance space technology sector

FRIDAY, FEBRUARY 10, 2023

THE NATION

House of Representatives’ subcommittee on space economy and security, chaired by Settapong Malisuwan, had invited Rémi Lambert, Minister Counsellor of the Embassy of France in Bangkok to discuss the promotion of space innovation and modernisation of both countries’ images.

According to the French Embassy in Thailand, since 2023 is designated to be “France-Thailand Year of Innovation 2023 (YOI)”, France hopes to develop its relationship with Thailand, which is its ally in the Indo-Pacific region, into a strategic partnership in terms of transportation and space technology by 2024, said Settapong, who also heads the committee on communications, telecom, digital economy and society,
 

Thailand, France team up to advance space technology sector

He added that there will be cooperation in the space and technology sector, including information sharing between the governmental sectors of the two nations and scholarships for Thai undergraduates studying astronomical technology, with the purpose of strengthening both short- and long-term relationships.

The support from the French embassy corresponds to the Thai government’s plans as the subcommittee on space has been working closely with Geo-Informatics and Space Technology Development Agency to invent  “Space Technology Laboratory” in the Chiang Rai province, he said. 

Settapong revealed that there is also other effort to advance space technology in the country, such as the partnership between the Airbus business and King Mongkut’s Institute of Technology Ladkrabang.

Thailand, France team up to advance space technology sector
Thailand, France team up to advance space technology sector

Amata powers ahead with European smart city

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Amata powers ahead with European smart city

Amata powers ahead with European smart city

FRIDAY, FEBRUARY 10, 2023

Amata Corp has signed a memorandum of understanding with B.Grimm Power that paves the way for its Amata European Smart City, which will draw hi-tech investment from Europe to Chonburi province.

The industrial estate operator is collaborating with B.Grimm Power on its plan to locate the new smart city on 200 rai (32 hectares) inside Amata City Chonburi Industrial Estate. It aims to attract investment in high technology industries from Europe, in addition to the existing zones for Japan, China, Korea, and Taiwan. Amata’s partnership with B.Grimm Power will support investment in the eastern economic corridor.

Both parties intend to extend their cooperation throughout Thailand, and to Cambodia, Laos, Myanmar, and Vietnam.

Amata powers ahead with European smart city

Vikrom Kromadit, Chairman of Amata Corporation Public Company Limited, or AMATA, revealed that on February 9, 2023, AMATA signed a Memorandum of Understanding with Harald Link, President of B.Grimm Power Public Company Limited, or BGRIM, to jointly develop the project of “AMATA European Smart City” in AMATA City Chonburi Industrial Estate, in order to support investment in high-technology industries or so-called s-curve industries from European countries, which are likely to expand their production bases to Asia.

Thailand is also one of the key targets of this relocation and this project is expected to gear up the growth of investment in the Eastern Economic Corridor (EEC).

“Asia nowadays is considered a potential emerging market with high purchasing power. We are always looking for cooperation not only in Thailand but also in CLMVT. These countries are having promising economic growth and they are attracting European investors to relocate their production base to this region,” said Vikrom.

AMATA Group, the largest private developer of industrial cities in Thailand, has more than 1,000 customers, most of whom are investors from overseas companies. The industrial estates cover an area of approx.. 80 square kilometres; furthermore, AMATA City Chonburi Industrial Estate, which is being transformed towards a ” Smart City”, designed to maximize the synergies of the key S-curve industries under Thailand 4.0, and is located at the heart of the EEC, to contribute towards accelerating Thailand and the EEC’s ongoing transformations of a leading innovation-driven economic powerhouse in Asean.

Amata powers ahead with European smart city

“This MOU will lead to the implementation of future projects, and it is also regarded as the progress of a smart city, in which 15 projects are on the advancement, e.g., smart energy, smart mobility, smart manufacturing, etc. We are conducting the study on the allocation of the zone for European countries so that we will be well prepared to support entrepreneurs from Europe who has advanced technology and innovations and tend to expand their production bases to Southeast Asia, especially Thailand,” said Vikrom.

The development of the smart city is one of the main strategies to enhance the industrial town, which is expected to become a low-carbon city in the long run and in compliance with the green economy. This is also in line with AMATA Group’s business commitment to promoting entrepreneurs who manufacture non-polluting products. 

Harald Link said, “AMATA is B.Grimm’s first business partner, and we have jointly studied and pioneered the private electric power industry in Thailand since 1993. At present, B.GRIMM is operating 10 combined cycle power plants in Amata City Chonburi Industrial Estate and Amata City Rayong Industrial Estate, with a total capacity of 1,321 megawatts. Additionally, we also encourage the use of clean energy in the industrial sector of Thailand by producing and distributing electricity generated by solar rooftops for industrial customers within these two industrial estates. This is corresponding to B.Grimm’s “GreenLeap – Global and Green” strategy, aiming to become a leader in sustainable and safe energy development with social and environmental responsibility based on B.GRIMM Power’s business commitment to ‘Empowering the World Compassionately’.”

Amata powers ahead with European smart city

“Referring to this MOU, B.GRIMM shall play an important role in the development of utilities and energy innovations. We will promote the use of renewable energy, increase clean energy storage with efficient technology and modern innovations, and strengthen business competitiveness for the customers in AMATA European Smart City. This will also bring about more confidence among foreign investors and meanwhile expand the growth in Eastern Economic Corridor (EEC), leading to Thailand’s economic enhancement and achievement of greenhouse gas reduction as well as the target of Net-Zero Carbon Emissions by 2050,” added Link.

The aforementioned MOU shall be effective for two years, ending on 9 February 2025. The two parties will join forces to develop the area of 200 rai so as to accommodate investment from European countries, including the high-potential industrial clusters. This project, thus, will have a very significant role in attracting more foreign direct investment (FDI) to Thailand.

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Two hearts united against breast cancer

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FRIDAY, FEBRUARY 10, 2023

Two hearts united against breast cancer | The Nation

Make this Valentine’s Day memorable and meaningful by giving your loved ones the true gift of love, caring and good health. Here we learn firsthand what true love means from a couple that has been together for 30 years and is still going strong. We meet Khunying Finola Chatamra, honorary adviser to the Queen Sirikit Centre for Breast Cancer (QSCBC) Foundation, and the foundation’s director, her husband Dr. Kris Chatamra MD. They have dedicated their lives to raising awareness and helping underprivileged patients in Thailand. The couple have worked closely and shared their vision, passion, love and care not just for themselves, but also others through the ups and downs of three decades together.

Smart cooker lends amateurs star-chef touch to an app

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Smart cooker lends amateurs star-chef touch to an app

Smart cooker lends amateurs star-chef touch to an app

FRIDAY, FEBRUARY 10, 2023

Cooking has long required a dash of skill and a knack for interpreting recipes. One needs the experience and intuition of a professional chef to get the heat and seasoning just right. But now, even this age-old art is being transformed by digitization.

Step by step
Tomomi Misawa, 43, a part-time employee in Tokyo, finds herself using, again and again, the Hestan Cue smart cooker she got in January last year after an acquaintance recommended the device. This made-in-the-US system works by pairing a special cooktop with an app via Bluetooth.

The app contains 450 recipes, ranging from home-style dishes such as sukiyaki and kakiage tempura, to those crafted by famous chefs around the world.

Users select a recipe and follow the steps shown in a video on their smartphone, making it easy to attempt new recipes. When you put in the ingredients listed, the cooktop reads the relevant program, adjusts the time and the temperature of the heat by as finely as 1 C and starts cooking. It’s just like automated driving.

“For many years, I didn’t really know how long I had to cook certain dishes such as stew before they were done. But with this cooktop, a beef and vegetable stew is done in about 10 minutes,” Misawa said. “I can prepare it in the optimum cooking time, which saves time and makes things convenient.”

Even her husband, a novice cook, now makes such complicated dishes as kakuni braised pork belly, she said.

According to Tokyo-based Felicidad, a distributor for the cooker, the Hestan Cue system was developed in 2015 from a desire “to provide a cooking experience free of glitches to everyone,” and it is currently being distributed in 20 countries. The price for a cooktop and pan set is rather steep at ¥88,000, but the product has nonetheless proved popular, especially among men and women in their 50s. Hestan Cue also sells a frying pan for the system.

Blending seasonings
Anyone intimidated by seasonings might find relief in Luna Robotics Inc.’s Colony, a seasoning printer. This boxy 30-square-centimetre machine stores up to 19 liquid seasonings, including soy saucesakesesame oil and salt water, kept in printer-like cartridges, and outputs the appropriate amount of each.

Users connect the printer to a dedicated app and select a recipe, which causes the printer to automatically blend the necessary seasonings. All you have to do to make a tasty dish is simmer or bake the ingredients with the prepared seasoning.

The printer’s blending abilities cover several hundred recipes, including nikujaga meat and potato stew and ohitashi steeped vegetables, and new recipes are added regularly. Luna Robotics, based in Shizuoka Prefecture, will soon begin renting Colony printers to the food service industry and plans to sell them for household use in a few years.

Behind the demand for sophisticated kitchen appliances seems to be a change in family norms. According to the Cabinet Office, the number of two-worker households has been on the rise and reached 11.77 million in 2021. There are now twice as many such households as there are those composed of a working husband and a homemaker wife.

“There is a strong demand for simplified cooking, especially among two-worker households,” said Takahisa Ikegami, general manager of Sharp’s Kitchen Appliance Business Unit.

In 2015, Sharp released Hotcook, an automated cooking pot. Simply add the necessary ingredients and seasonings to the rice cooker-like pot, and sit back as it prepares such dishes as curry and chikuzen-ni simmered vegetables. Consumers have taken to the convenience, buying up some 500,000 of the devices.

“We hope to make people’s lives easy, and reduce their time spent on housework,” Ikegami said.

Cooking robots
The food service industry has struggled with Japan’s labour shortage and tried to cope by introducing robots.

E Vino Spaghetti, a restaurant that opened in Tokyo last June, employs one such machine. It juggles up to four frying pans at once, mixes sauces and loads plates into the dishwasher. Meals can be served in as little as 45 seconds.

“Our strength is that the taste is always the same,” said a spokesperson for Pronto Corp., the company that runs E Vino Spaghetti. “Many of our customers eat their food without realizing it was made by a robot.”

TechMagic, Inc., a Tokyo-based company that jointly developed the robot with Pronto, hopes to create cooking robots for home use in the future.

Wayo Women’s University Prof. Kyoko Oishi, who specializes in cooking science, said that despite the variety of recipes offered by such machines, some people may not be satisfied with dishes cooked in a one-size-fits-all way.

“The cooking process, in which you adjust seasonings according to your mood or who you’re eating with, is where the true pleasure of food lies,” she said. “I understand the convenience of cooking appliances, but their spread will be limited, I think.”

The Japan News

Asia News Network

More than 21,000 people died in Turkey-Syria earthquakes

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More than 21,000 people died in Turkey-Syria earthquakes

More than 21,000 people died in Turkey-Syria earthquakes

FRIDAY, FEBRUARY 10, 2023

Cold, hunger and despair gripped hundreds of thousands of people left homeless after the earthquakes that struck Turkey and Syria three days ago as the death toll passed 21,000 on Thursday.

The death toll across both countries has now surpassed the more than 17,000 killed in 1999 when a similarly powerful quake hit northwest Turkey.

Hundreds of thousands of people across both countries have been left homeless in the middle of winter. Many have camped out in makeshift shelters in supermarket car parks, mosques, roadsides or amid the ruins, often desperate for food, water and heat.

Authorities say some 6,500 buildings in Turkey collapsed and countless more were damaged.

The death toll in Turkey rose to 17,674, Health Minister Fahrettin Koca said. In Syria, already devastated by nearly 12 years of civil war, more than 3,370 people have died, according to the government and rescue service in the rebel-held northwest.

At least 78,124 people were injured across both countries, according to authorities.

In the Turkish town of Iskenderun, streets were flooded as a result of the tremors, as tractors were deployed to help clear the streets from thick residues of mud.

Ukrainian rescue teams searched through the debris of residential buildings in Hatay with the aid of sniffer dogs. Kyiv has sent 88 people to Turkey to help with the disaster. The team includes specialists in search and rescue operations, doctors, dog handlers and firefighters.

The German army unloaded relief goods for Turkish earthquake victims at Incirlik Air Base after being rerouted from Gaziantep.

According to the German army, three Airbus A400M transport planes carried tents, cots and electric heaters.

Incirlik air base, which hosts US nuclear warheads, is located some 220 km (136 miles) by road west of Gaziantep.

Greece sent thousands of tents, beds and blankets on Thursday to help those left homeless by the quake, in an act of solidarity with a neighbour that is a Nato ally but also a historic foe.

Many in Turkey have complained of a lack of equipment, expertise and support to rescue those trapped – sometimes even as they could hear cries for help.

After facing criticism over the initial response, Erdogan said on a visit to the area on Wednesday that operations were now working normally and promised no one would be left homeless.

Reuters

Zelenskiy hopes for EU jets, gets standing ovation in Brussels

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Zelenskiy hopes for EU jets, gets standing ovation in Brussels

Zelenskiy hopes for EU jets, gets standing ovation in Brussels

FRIDAY, FEBRUARY 10, 2023

Ukrainian President Volodymyr Zelenskiy said on Thursday that several European Union leaders were ready to provide Kyiv with aircraft to help it fight against Russia’s invasion.

Speaking during his first in-person meeting with all the 27 national leaders of a union Ukraine wants to join, Zelenskiy did not say who could provide jets, adding that some deals were still in the works, while others could not be made public.

EU countries have supplied large amounts of arms to Ukraine over the past year and have become increasingly comfortable with sending heavy weaponry such as battle tanks.

But they have yet to commit – publicly at least – to sending fighter jets and longer-range rockets, citing worries about a potential escalation of the conflict onto Russian territory.

“Europe will be with us until our victory. I’ve heard it from a number of European leaders… about the readiness to give us the necessary weapons and support, including the aircraft,” Zelenskiy told a news conference in Brussels.

He did not elaborate, but said more would be decided in bilateral meetings with some of the leaders later in the day.

With the EU preparing a 10th package of sanctions against Russia for the February 24th anniversary of the start of the war, Zelenskiy asked it to curb Russian tech exports and reduce Moscow’s ability to produce missiles for the war.

Ukraine, which wants to join the EU, is pushing for membership talks to start this year.

But while some EU countries are keen to give Ukraine the morale boost that would come with starting talks to join the bloc, others are much more cautious. They have stressed would-be members need to meet a range of criteria – such as cracking down on corruption – before they can even start negotiations.

Zelenskiy told EU leaders his country was “upgrading” its institutions.

“We are moving closer to the European Union. Ukraine will be a member of the European Union. Ukraine that is winning will be a member of the European Union that is winning,” he said.

The European Commission is set to say in October if Ukraine meets the criteria to start accession talks, and then it requires member states to unanimously agree on it.

Earlier in the day, in an address to the European Parliament, Zelenskiy expressed gratitude for the support of both politicians and ordinary citizens in the EU.

“Europe will always remain free until we are together and until we take care of our Europe, take care of the European way of life. I thank all of you…Glory to Ukraine,” he said, receiving a long-standing ovation from EU lawmakers, cheering and applauding, some of them wearing the blue and yellow colours of the Ukrainian flag.

Reuters

Thailand, Malaysia unite to restore peace in deep South

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Thailand, Malaysia unite to restore peace in deep South

Thailand, Malaysia unite to restore peace in deep South

FRIDAY, FEBRUARY 10, 2023

Thailand and Malaysia on Friday agreed to work together to end decades of insurgency on the Thai side of their shared border.

Visiting Malaysian Prime Minister Anwar Ibrahim met with Deputy Prime Minister Prawit Wongsuwan at a Bangkok hotel on Friday to discuss security issues involving the kingdom’s restive southern border region.

Both sides agreed to work together to end insurgent violence in the Muslim-majority provinces and pave the way for development in border areas, a source said.

Their goal is to improve the quality of life for people on both sides of the border, the source said.

Both sides agreed to work more closely on security and intelligence to build social and cultural trust, the source said, adding that Malaysia regards the insurgency issue as Thailand’s internal problem but offers its full support to solve it.
 

Thailand, Malaysia unite to restore peace in deep South

The source described Malaysia’s recent appointment of its facilitator as a “good sign” for the ongoing peace talks between Thai authorities and Muslim insurgent leaders.

Anwar is confident that the peace talks under Prawit’s leadership will succeed in ending violence and insurgency in the deep South, according to the source.

The Malaysian leader is on an official visit to Thailand. He met with Prime Minister Prayut Chan-o-cha at Government House in Bangkok on Thursday. 

In December last year, Prawit paid a courtesy call to newly elected PM Anwar at his official residence in Putrajaya, Malaysia.

Their discussion focused on strengthening bilateral ties and reducing unrest in Thailand’s deep South. During Prawit’s visit, Malaysian officials recommitted to facilitating peace talks between the Thai government and the Barisan Revolusi Nasional, a group pushing for independence for Thailand’s Malay Muslim-majority southern provinces.

Anwar reportedly assured Prawit that his government would facilitate the peace talks, which were halted during Malaysia’s election in November. They are expected to resume soon.

Thailand, Malaysia unite to restore peace in deep South