“Singha Drinking Water” announces the “Select the right fresh, Select Singha Drinking Water” campaign to strengthen its leadership position in the market regarding consumer trust in the product and manufacturing quality on the world’s stage and the overall development attending to consumer’s needs. The campaign will feature “Nadech Kugimiya,” the brand’s presenter, in a 360 campaign communications.
Mr. Titiporn Thammapimookkul, Chief Marketing Officer – Brand of the Boonrawd Trading Co., Ltd., reveals that the company has planned Singha Drinking Water’s marketing strategies and initiatives while still focusing on product quality which is the staple of the product. The closed system manufacturing process and the Smart Micro Filter, Singha’s proprietary technology, responding to the ever-changing consumer needs and keeping sustainability in mind have all contributed to positive feedback from consumers.
This year, Singha Drinking Water is back with “Nadech Kugimiya,” Thailand’s leading actor, as the brand’s presenter. He will help raise brand awareness and communicate the stories of product quality, the Smart Micro Filter technology, and environmentally-conscious activities, which will be held all year in every region.
Singha Drinking Water has firmly held its market-leading position by bringing world-class characters like Doraemon and collaborating with The Walt Disney (Thailand) Co., Ltd., in bringing Mickey Mouse and Frozen characters onto the labels. The brand has also developed ‘Singha Rewards,’ a customer relationship management program to provide perks and benefits for their customers.
According to a research by Infosearch, a US leading marketing research institute, about top-of-mind drinking water bottle brands during the past ten years, Singha Drinking Water stood firm as the no.1 brand among Thais. Additionally, Singha Drinking Water’s brand loyalty has been at no.1 during the past decade. The brand has become the most preferred brand with accolades from multiple awards like the No.1 Brand in Thailand and Thailand’s Most Admired Brand. Singha Drinking Water remains the leader of the drinking water market with the most market share today.
CIMB Thai Bank recently launched its latest product “Maxi Flexi ESG” structured notes that protect the principle at 100% and provide a return on investment (ROI) at 0.25% to 0.75% annually*. The Maxi Flexi ESG aims to help Thai investors increase their wealth regardless of market conditions under good governance practices.
Key features:
Based on Citi FlexiBeta ESG USD VT5 index
Increase the chance of ROI from the movement of reference index at 3-6% p.a.
3-year duration
Can invest in Thai Baht and US dollar*
Focus on equities and government bonds related to ESG (Environmental, Social, and Governance)
Automatically adjust investment ratio
Guaranteed ROI at 0.25% to 0.75% annually* regardless of market conditions
Principle is protected at 100% by CIMB Thai Bank
For high net worth investors only
Paul Wong Chee Kin, president & chief executive officer of CIMB Thai Bank PCL and Tan Keat Jin, head of consumer banking, said that CIMB Thai is promoting investment in the fields related to ESG (Environmental, Social, and Governance) to ensure investors that their money will be used for the benefits of environment and society under good governance practices. The bank also aims to design products that can protect the full amount of investors’ principle amid the market’s fluctuation to give the investors a total ‘peace of mind’ when investing with the bank.
CIMB Thai’s latest product Maxi Flexi ESG structured notes target high net worth and ultra-high net worth investors, as they are on top of the social pyramid and have high potential to share their wealth to strengthen the society and guide others toward the sustainable development of the country.
Phudinan Setthanan, the bank’s assistant managing director and head of financial product development, said “It is undeniable that in the past year there has been a high fluctuation in the investment market. This has made products that protect investors’ principle become more popular as they can guarantee a return on investment regardless of market conditions. Maxi Flexi ESG is a new form of investment that automatically adjusts the ratio based on investment principle and utilizes rule-based framework management strategy to access global assets both bonds and shares, relieving investors from having to monitor the index movement all the time.”
“Maxi Flexi ESG structured notes offer additional yield from the increased price of Citi FlexiBeta ESG USD VT5 index, which is available exclusively at CIMB Thai. Furthermore, the weakening of Baht will also create an opportunity to invest in foreign assets in US$ currency and earn extra profits from future currency exchange rate,” he added.
Examples of equity instruments in investment portfolio: ASML Holding (Arabesque’s ESG score 69/100), Visa (63/100), and Walt Disney (55/100).
CIMB Thai is the 8 years running winner of Best Bank for Investment Solutions from The Asset Triple A, as well as other 34 awards.
* Depending on investment format. For more information and investment criteria, contact any branch of CIMB Thai banks or tel. 02-638-8277.
Warning: Structured notes are a high-risk and complicated investment instrument. Please study the conditions, return on investment and risk as well as seek additional counsel before investing.
The Huawei APAC Digital Innovation Congress, jointly held by Huawei and the ASEAN Foundation, began on May 19, Topics included ongoing advancements in ICT, speeding up digital transformation across industries, as well as green and low-carbon development. During the congress, Huawei is committed to increasing support for a intelligent and Digital APAC.
The Huawei APAC Digital Innovation Congress gathering officials, experts, researchers, parteners from over the Asia Pacific region. Ms. Ajarin Pattanapanchai, Permanent Secretary of Ministry of Digital Economy and Society of Thailand was also invited to this congress. She remarked that, Thailand fully supports the implementation of the ASEAN Digital Masterplan 2025, which is a strategic approach that places top priority on post-COVID-19 economic resilience, maximizes the potential of ICT and digital technologies for equal access to public and private services, and mobilizes ASEAN’s digital economy.
During her speech, she highlighted digital technology and its potential in driving an economy and improving people’s quality of life. “Thailand also emphasizes collaboration and involvement at the regional levels among relevant stakeholders in a more integrated 6 manner. With regard to the ASEAN Digital Sector, Thailand supports an implementation of the ASEAN Digital Masterplan 2025 which is a strategic approach putting top priority on post COVID – 19 economic resilience, maximizing the potential of ICT and digital technologies for equal access to public and private services, and mobilizing ASEAN’s digital economy.”
As we can see that in the Asia-Pacific region, not only Thailand is concerned about the importance of digital economy development, but the whole Asia-Pacific region is concerned about the importance of digital economy in post pandemic. Ken Hu, Rotating chairman of Huawei, mentioned in today Huawei APAC Digital Innovation Congress, “The Asia-Pacific region is one of the most culturally and economically vibrant regions in the world. It has long played an important role in global economic growth, and now plays an equally important role in digital innovation,” he continued, citing the fact that many APAC countries have elevated digital transformation to a strategic policy level and are actively going green.
A digital Asia-Pacific is coming. In this process, it’s inspiring that Asia-Pacific countries have released clear policies for digitalization and low carbonization. Huawei regards Asia-Pacific as a strategic market. Over the past 30 years, with the support and trust of the customers and partners, Huawei is proud to be part of the region’s digital transformation.
According to Huawei 2021 annual report, Asia Pacific accounted for 16.7% of Huawei’s total revenue. Huawei achieved progress in delivering an intelligent experience across all consumer scenarios. All of these factors resulted in a revenue of CNY53,675 million from this region in 2021.
Simon Lin, Vice President of Huawei Asia Pacific, delivered speech titled “Innovating nonstop, together for a better green digital life”, he points out Asia Pacific is one of the most important markets out of China. At Huawei Global Analyst Summit 2022, Ken Hu, Rotating Chairman of Huawei also pointed out APAC is a big market with a huge population. “ Over the years, Huawei has taken root in the Asia Pacific region. We have established strong bonds and commercial ties with governments and carriers in most Asia Pacific countries. Moving forward, we will continue to honor our commitments in the Asia Pacific region and provide support as it pursues digital transformation”.
Simon explained how will Huawei use innovation to build a better green digital life from three aspects.
First, build leading digital infrastructure as the foundation for digital economy. Huawei hopes to help Asia-Pacific build a leading and green infrastructure, including 5G, broadband, and data centers. So far, Huawei has provided connectivity for more than 90 million households and 1 billion mobile users in Asia-Pacific. According to the Gartner report, Huawei’s IaaS market share ranks No.2 in China, No.4 in the emerging Asia Pacific market.
Second, Huawei committed to building an open and healthy industry ecosystem with customers and partners. In Asia Pacific, Huawei has established partnerships with 7,900 enterprise partners, 2,000 cloud partners, and 200 universities. Huawei launched last year that it plans to invest 100 million USD in Spark project over the next three years.
Finally, Huawei re-emphasized commitment to building an inclusive digital Asia-Pacific. Through the Huawei ASEAN Academy and Seeds for the Future, Huawei has worked with partners to train 170,000 local talents. In the next five years, we will continue to train 500,000 digital talent.
Simon finalized his speech by emphasized Huawei vision- In Asia Pacific, for Asia Pacific. “Coming together is a beginning, working together is a success. In the past 30 years, Huawei is rooted in the region’s fast digitalization journey. As always, Huawei is confident and determined to work with customer and partners, becoming a key contributor to Asia-Pacific digital economy. Innovating non-stop, together for better green digital life!”
Charoen Pokphand Foods Public Company Limited (CP Foods) will be among leading companies around the world that join the upcoming ThaiFex-Anuga World of Food Asia 2022, bring innovations with the concept of “Food for the next Decade” to promote the sustainable food system.
The plant-based “Meat Zero” named the THAIFEX-ANUGA Taste Innovation Show winner and will be highlighted at the exhibition.
This year, CP Foods’s pavilion will showcase “’FOOD FOR THE NEXT DECADE” focusing the company’s roles and mission to deliver hygienic, sustainable and healthy foods to ten billion people by 2050. The booth consists of 5 exhibition zones. The first zone is for “Meat Zero”, innovative plant-based product and the winner of THAIFEX-ANUGA Taste Innovation Show 2022. The second zone will exhibit fresh meat products, highlighting Benja Chicken and Cheeva Pork, award-winning U-FARM’s products from the superfood-fed animals raised with high animal welfare standards, making the best quality meats that are antibiotics-free and having high nutritional values. Moreover, “CP SELECTION” brand, high quality products from animals fed with probiotic will be included in this zone.
The third area is ready-to-eat meals which showcases variety of delicious frozen menus, including chicken products, shrimp wonton, spaghetti, healthy high-fiber, low-calorie menus etc., The fourth part of exhibition displays healthy drinks brand INNOWENESS and Jelly BlackBit, a jelly mixed with herbs, white galingale, will be debuted at the event. The last zone is Cooking Helper products, such as soups, sauces, seasonings to help make cooking at home much easier.
CP Foods strives for sustainable food production under the vision of “sustainable Kitchen of the World” to deliver high quality and nutritious foods for ten billion consumers across the world by 2050. The company has adopted multiple hi-tech technologies such as AI technology, automation, Smart Farm and Smart Factory to improve efficiency and, in turn, minimize the company’s footprint. This will, consequently, help Thailand to transition toward becoming BCG Economy in the next decade.
Thaifex-Anuga World of Food Asia 2022 will be held between 24 and 28 May 2022 from 10.00-18.00 hrs. CP Foods pavilion will be located at the booth number U01 and U05 in the Challenger Hall 2, IMPACT Muang Thong Thani, Bangkok.
Thailand will promote micro-entrepreneurs, small and medium-sized enterprises (MSMEs) to use the Bio-Circular-Green (BCG) model for sustainable economic development, Commerce Minister Jurin Laksanawisit said on Friday.
He made the remarks during the opening of the Asia-Pacific Economic Cooperation (Apec) BCG Symposium 2022.
He explained that the BCG model includes three essential elements:
Bio-economy: Using biodiversity to boost the economy.
Circular economy: Using resources effectively and in an environmentally friendly way in line with 3Rs: reduce, reuse, recycle.
Green economy: Developing manufacturing and service sectors to become environmentally friendly.
Thailand added the BCG model to the national agenda on January 19 last year, which is in line with the United Nation’s Sustainable Development Goals (SDGs), he said.
He added that many countries have implemented plans in line with SDGs, such as Australia’s bio-industry development in Queensland, Singapore’s zero-waste masterplan, China’s five-year development plan and Canada’s bio-digital convergence.
“Thailand’s BCG model will generate beneficial outcomes for all economic zones worldwide,” he said, “Today, we are focusing on enabling MSMEs to use the BCG model for environmentally friendly manufacturing and services.”
He added that the Commerce Ministry has applied the BCG model category which covers various products and services, such as future products, functional foods, food supplements, organic foods and lifestyle products, to boost economic value.
In the past six months — from the fourth quarter of last year to the first quarter this year — trade value in this category has increased by seven times, he said.
He added that the ministry also hoped that the Apec BCG Symposium 2022 would enable its members to exchange knowledge and seek new cooperations in line with this year’s theme: “Open. Connect. Balance”.
The baht opened at 34.42 to the US dollar on Friday, strengthening from Thursday’s close of 34.52.
The Thai currency is expected to move in a range between 34.35 and 34.55 to the dollar on Friday, according to Krungthai Bank market strategist Poon Panichpibool.
Poon said the baht rose due to a weakening dollar. But he added that the market has not fully opened to risk so the baht might fluctuate and weaken further to its resistance level at 34.70 to the dollar.
The Thai currency would be supported by sales of gold but will not strengthen significantly unless foreign investors begin buying Thai stocks continuously, Poon said.
The expected ceiling for the baht is 34.40 to the dollar, at which point importers would purchase the greenback.
Poon advised businesses to use hedging tools such as options to manage risks in the highly volatile currency market.
DITP, Thai Chamber of Commerce and Koelnmesse Announce Readiness to Grandly Host THAIFEX – ANUGA ASIA World-class Food and Beverage Trade Show Both On Ground and Virtually This 24- 28 May
The Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce (TCC) and Koelnmesse (KM) Germany, announced to organize THAIFEX – ANUGA ASIA on the full scale under the name, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition.”
This Asia’s largest and most comprehensive international food and beverage trade show is ready to be the ultimate connector and world-class trade platform for business operators in the food and beverage industry to meet, establish valuable business networks, create new marketing opportunities, gain new inspirations and insights into the emerging F&B breakthroughs and technology. THAIFEX-ANUGA ASIA 2022 is taking place in the form of both On Ground Trade Show between 24th -28th May 2022 at IMPACT Muang Thong Thani and a Virtual Trade Show at http://www.thaifex-vts.com. It is anticipated to generate total revenue of over 10,000 million baht for the country.
Mr Phusit Ratanakul Sereroengrit, Director-Phusit Ratanakul SereroengritGeneral of Thailand’s Department of International Trade Promotion, revealed that before the outbreak of the COVID-19 pandemic, THAIFEX-ANUGA ASIA has been organized grandly as the annual on-ground trade exhibition. However, with the unprecedented and widespread COVID-19 pandemic last year, the organizers were prompted to adjust the event’s format to the THAIFEX – Virtual Trade Show (VTS) and hold the Virtual – Online Business Matching (V-OBM) on http://www.thaifex-vts.com. As the pandemic situation starts to improve this year, leading many countries, including Thailand, to lift the strict measures and reopen to international travellers, all the three organizers have, thus, agreed to grandly host THAIFEX-ANUGA ASIA as the physical trade show, while also organizing the THAIFEX – Virtual Trade Show on the virtual platform, to hybrid all business possibilities under the name, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” under the concept Re-imagine the Future of Food & Beverage Industry.
“THAIFEX-ANUGA ASIA 2022 is destined to be Asia’s largest and most comprehensive food and beverage trade exhibition, as well as the ultimate world-class trade platform that brings together international business operators in the food and beverage industry to connect and meet with their potential partners in fruitful business matchings both onsite and virtually. The physical trade exhibition is taking place this 24th -28th May at Challenger Hall 1-3 and IEC Hall 5-10 IMPACT Muang Thong Thani, opening for trade visitors for all 5 days. Public visitors are invited to shop and visit the exhibition booths on the last day of the trade event. To ensure the safety of the exhibitors and visitors, all the precautionary measures will be strictly adhered to and prioritized, affirmed Mr Phusit.
Jurin Laksanawisit , Deputy Prime Minister and Minister of Commerce Mr Phusit further added that, upon hearing that this year THAIFEX-ANUGA ASIA will be held On the Ground once again, both Thai and international business operators all respond positively to our invitation. Meanwhile, 58 Thailand’s Offices of Commercial Affairs around the world also invited buyers and importers and the number of their attendants is anticipated to climb up considerably.
At the same time, Koelnmesse, our co-organizer, has also extended the invitation to a wider list of buyers and importers. Therefore, we are confident that this trade exhibition would achieve the target and bring tremendous success, ultimately enabling to realize the Thai Food, World Food initiative of the Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit to expand the Thai food products to the global market.
In addition, THAIFEX-ANUGA ASIA 2022 is expected to welcome a total number of 75,000 on-ground visitors and over 3,500 online visitors at http://www.thaifex-vts.com. It is forecasted that this event will generate a total purchase order of approximately 10,000 million baht, divided into orders from the physical trade event valued at 9,550 million baht and orders made via http://www.thaifex-vts.com valued at 450 million baht.
As for the On Ground Trade Show, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” presents the 11 following zones, namely, Fine Food, Drinks, Sweets & Confectionery, Seafood, Meat, Frozen food, Rice, Fruits & vegetables, Coffee & Tea, Food Service and Food Technology, as well as Tools/Appliances/Equipment and various services related to the food and beverage industry. The exhibition also features special showcase zones for halal food, organic food, innovative food as well as the top selected food products from various provinces across Thailand, following the initiative of the Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit for bridging cooperation among the provincial commerce offices as the provincial salesman to become the Nation’s salesman. Many other highlights include the Thai tropical fruits promotion such as durian and mangosteen that visitors can pre-order directly from the farmers at the event, or the Future Food exhibition that presents a showcase of Thai entrepreneurs who are becoming known and internationally recognized across the industry.
As for the Virtual Trade Show, THAIFEX – Virtual Trade Show (VTS) offers a unique virtual trade show experience via http://www.thaifex-vts.com. This ultimate platform combines Virtual Trade Fair and Virtual – Online Business Matching (V-OBM), enabling real-time virtual business matching for buyers all over the world including China. Visitors can select the product category of their interest, visit exhibition booths, watch videos, view 3D product catalogues, and view 2D products in 360-degree which can be rotated and zoomed in to read the label details. The industry professionals can also make an appointment for an online business matching via Chat, Voice Call, or Video Call or watch product presentations of various top exhibitors and innovative product startups via our digital live streaming platform.
Mr Visit Limlurcha, Vice Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand revealed that the food and beverage industry in Thailand made a contribution to GDP worth, generating approximately 5.5% of the country’s gross domestic product. Thailand is the 13th largest food exporter in the world, accounting for 2.3% of the world market share, and is the 4th in Asia after China, Indonesia and India. This THAIFEX-ANUGA ASIA would enable Thai business operators, both large SMEs and new entrepreneurs to expand their products and services to both the international and domestic market, offering them the opportunities to meet with potential buyers both On the Ground and Virtually, while showcasing their innovative and creative products in response to the global demands and future food trends. THAIFEX–ANUGA ASIA is, thus, ready to support the business operators in the F&B industry to succeed and thrive.
“THAIFEX-ANUGA ASIA 2022 is so well responded among both domestic and international F&B business operators who are very much ready to showcase their quality and innovative products to the world over. In addition, new products have been developed in response to the new emerging trends as well as the ever-changing market and consumer demands, such as the eco-friendly packaging that could be handled conveniently to maintain both the product’s quality and hygiene. As of now, over 722 Thai exporters, including over 400 SMEs, have confirmed their presence as the exhibitors, altogether comprising 2,085 exhibition booths. Meanwhile, we are contacted by a large number of trade visitors through various channels travelling from both within Thailand and overseas to join us. All these would make THAIFEX-ANUGA ASIA 2022 encompass a wide variety of products ranging from Niche Market to Commodity and involved the industry players from every market level,” Mr Visit further added.
Mr Mathias Kuepper, Managing Director of Koelnmesse, revealed that this year’s event has attracted 815 international exhibitors and importers to showcase their products in a total exhibition space of 11,592 square meters, a figure that doubled from 2020. Despite the ongoing rigorous travel regulations in some countries, this increased number of international exhibitors affirms the pivotal role of this trade exhibition in driving the recovery of the food industry in the region.
Altogether, the overseas exhibitors and importers come from 35 countries, with the largest number of exhibitors from South Korea, followed by Vietnam, Italy, Malaysia and Turkey, many of which are enrolled in the Hosted Buyers program. In addition, major global companies such as Dole Asia and NTUC have confirmed to attend the event. This demonstrates that the physical trade show would play an extremely important role in expanding business opportunities. Meanwhile, exhibitors who are unable to attend the fair in person such as in China, also show their commitment to join virtually. This has proven that all businesses aspire to be part of this mega trade show and have done every possible way to overcome their travel restrictions.
“Meanwhile, we have witnessed a new emerging trend, which is the environmentally-conscious products and packaging designed for sustainability. This also includes products made from plants and the products with Clean labels, all of which will be displayed at this year’s THAIFEX-ANUGA ASIA, covering over 20% of the total exhibition space. In response to the latest future food trends that focus on sustainability, the organizers have joined hands with Scholars of Sustenance (SOS), an international food rescue foundation to take care of the food surplus and ensure that there is no food waste left from this event. At the end of the event, the SOS team will collect all food surplus from the exhibitors and redistribute them to the low-income communities, orphanages and shelters, reaching all the vulnerable communities in society,” said Mr Mathias.
For further information on THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition,” please contact the Department of International Trade Promotion (DITP) at 1169. Those interested can register for an On a Ground visit at http://www.thaifex-anuga.com and the virtual trade show at www. thaifex- vts.com.
For further information, please contact: Public Relations Department, Integrated Communication Co., Ltd.,
Paul Kanjanapas, chief executive officer of Bangkok Land Public Company Limited, has started an organic farm to not only support local farmers but also promote healthy eating through the consumption of organic products.
He himself made several trips to Chiang Mai to visit at least 69 organic farmers who are willing to work in harmony with nature. Inspired by the wealth of high quality, local produce Chiang Mai had to offer, he decided to purchase organic products directly from the farmers as he envisioned using organic products in every restaurant operated by IMPACT.
Paul Kanjanapas, chief executive officer of Bangkok Land Public Company Limited, said “It was like a light bulb moment that sparked my idea of wanting my kids and family to have a long-term health condition, which can be achieved by many alternatives, but to me through the consumption of vegetables and fruits that are grown completely chemical free is the most effective and safest method. I’ve talked to, exchanged, and shared knowledge with some prospects in the hospitality industry, and I got surprised by the fact that many of the foods we eat daily are most likely contain toxic chemicals. Certain chemicals can pose a long term damage to the immune system. It’s time for me to explore organic farming opportunities and embark on this path. I met an organic producer and active member of a local organic farming community center in Mae Taeng District, Chiang Mai, Ms. Phathum Suriya, who is dedicated to organic methods and supplies high quality organic produce. She also mentioned that organic farming produces lower yields in comparison to conventional farming.”
He continued “I want to support local farmers and let them make more income through supplying high quality organic vegetables to our restaurants. So far IMPACT Farm has had approximately 69 members. We buy organic vegetables and fruits directly from the local organic farming community center and sell them through https://impactyummy.foodie-delivery.com/#/home; LINE: @impactmuangthong; Tel: 065-496-6949.
Our store carries a diverse array of produce such as green salad, bok choi, white mugwort, curl leaf kale, eggplant, cherry tomatoes, and wolffia arrhiza (seasonality will influence the availability.)
“All the vegetables and fruits we buy from them allow our chefs to create authentic and modern cuisine that is exceptionally pleasing to every palate. Hong Kong Fisherman, Hong Kong Suki, Tsubohachi, Uwajima, Breeze Café and Bar, and Thonglor Thai cuisine, all under the management of IMPACT, feature organic produce in their menus. We buy products in large quantities to feed millions of customers and visitors since IMPACT Exhibition and Convention Center allures more than 10 million visitors every year. Most organizers use “IMPACT Catering” to provide meals for their guests, so I tell my staff to treat customers as their own friends. Think about when we host a party at home, we most likely use top notch ingredients to make wonderful dishes for friends and family,” Paul added.
“The world still spins around, and everyone has to make a living to put food on the table regardless of the COVID-19 pandemic. The future is unpredictable, and life is full of surprise. Let’s us focus on ourselves today. I found myself thinking about foods and well-being over the past 2 years. I wouldn’t hesitate to admit that we still have a lot to catch up on an organic farming journey, but we will do our best to do what it takes to achieve organic farming business. Working toward the same goal (everyone deserves to eat healthy) with the organic producers in Mae Taeng District, Chiang Mai, is a fortune,” explained Paul.
Ms. Pathum, a fierce advocate for what organic farmers need, said “I’m thrilled to work with Bangkok Land Public Company Limited., that has the same passion for supporting as well as empowering organic farming business while supplying fresh, organic fruits and vegetables such as longan, banana, guava, lime, baby jackfruit, and green salad to dine-in and online customers. First and foremost, the organic farmers from the local organic farming community center can make a living selling high quality produce all year round.
When was the local organic farming community center founded?
Ms. Pathum: “I embarked on this journey in 1995 while I was pursuing my master’s degree. You all know research paper is required to fulfill a master’s degree. My interest lied in the topic of fermented beans. Not only did I get hooked up by this research topic, but it made me rethink about the future of agriculture in Thailand. Many questions popped up in my mind, but misconceptions about Thai farming had me worried the most. I didn’t understand why developed countries valued organic farming significantly while underdeveloped countries looked down on farmers? In Thailand, famers were labeled as impoverished. In 1996, I got a job as a teacher who wanted to school students in Thai agriculture. Taking advantage of the teaching opportunity, I loaned 200,000 baht from the bank to help me with funding for my 9 rai farm land. I put aside some money to build water systems with a total of 2 rai, leaving me 7 rai for other agricultural needs. Like most startups, failure is inevitable. I started on conventional farming with a little to no knowledge, so did my fellows. Plus, we didn’t keep track of income and expenses. Then I switched to organic farming business using comprehensive strategies coupled with land improvements. Finally, I managed to achieve great results in 2 years and gave up my school job to become a full-time organic famer,” explained Ms. Pathum.
About Bangkok Land Public Company Limited
Bangkok Land Public Company Limited or “BLAND,” is one of the leading real estate companies in Thailand that has been in business since 1973. The company’s main objective is to develop land with the evolution of advanced technology to transform Muang Thong Thani into a fully integrated international modernization center. The company was listed on the Stock Exchange of Thailand in 1992. Currently, Bangkok Land expands its business according to its main line of business, including real estate groups, exhibition and convention center, hotels under the management of IMPACT, retail businesses, and restaurants in the IMPACT group. For more information, please visit www.bangkokland.co.th or https://www.facebook.com/bangkokland
May 19, 2022 – dtac, together with Chaipattana Foundation and the National Electronics and Computer Technology Center (NECTEC, under the National Science and Technology Development Agency (NSTDA), announced a major breakthrough in their quest to farm Lingzhi mushrooms in single-digit temperatures (off-season) through 5G networks on 700 MHz spectrum equipped with internet of things (IoT) and machine learning (ML) technology.
This collaboration is enabling researchers to collect important data about cultivation factors and record high-resolution multispectral images for crop inspection. The partnership, continuing to focus on Lingzhi mushroom cultivation, also brings in the expertise of a new academic partner, the National Biobank. The resulting knowledge and expertise will be passed on to farmers in cold-weather areas, sustainably raising their quality of life and revenue.
The medicinal mushroom Ganoderma lucidium, commonly called Lingzhi, offers a high commercial value of 2,000 baht per kilogram for dried Lingzhi and 20,000 baht per kilogram for their spores. However, it grows best in warm conditions between 7–10 degrees Celsius. In a place like Chiang Mai, Lingzhi mushrooms can be cultivated in all but the winter months of November to February, when temperatures hover at 7–10 degrees Celsius and is too cold for them to flourish. The joint research project aims to make off-season cultivation and high yields possible, enabling farmers to grow Lingzhi mushrooms all year round.
dtac, Chaipattana Foundation and NECTEC teamed up in 2020 to create a pilot farm of smart greenhouses using dtac’s 5G network to support the full potential for IoT and machine learning (ML) applications at Chaipattana Foundation’s agricultural research and development site at Pong Nam Ron sub-district, Fang district, in Chiang Mai province. The collaborative research findings will be applied to large-scale farms, increasing revenue and margins for Thai farmers.
IoT devices – carbon dioxide meters, lux light meters and high-resolution cameras – generate significant data that allows farmers to grow Lingzhi more precisely by forecasting important factors such as air quality, temperature, humidity and light. All datasets are displayed through a purpose-built mobile application, enabling farmers to generate higher yields.
Anutra Wannaviroj, director of the Chaipattana Foundation’s Highland Agriculture Research and Development Project, said “Technology has become an integral role in agricultural development, by applying technologies in various aspects of farming, such as crop management, energy consumption and marketing. This is aligned with the challenges Thai farmers will face in the future, especially climate change. The foundation hopes that communications technology like the IoT will help address productivity problems in greenhouse farming.”
Prathet Tankuranun, Chief Technology Officer of dtac, said, “We bring our technological expertise in 5G development to make Lingzhi mushroom farming more precise and effective. dtac is a part of the project’s network design and IoT device installation, as well as the 5G network expansion on the 700 Mhz spectrum. Additionally, we also support the cloud system that stores all data related to cultivation research and have developed a mobile application to help researchers monitor and understand that data.”
In addition to data generated by various sensors, having detailed images throughout the mushroom growth cycle allows researchers to assess the size, shape and colour of the Lingzhi mushrooms and determine their quality. To facilitate this, dtac also provided the installation of high-resolution multispectral cameras.
dtac hopes this use case will raise public awareness about the potential of 5G to grow and diversify the Thai economy, as well as tackle the agricultural challenges of climate change.
“dtac is pleased to be showcasing 5G technology, especially in a project linked to agriculture, which requires specialized knowledge for product development. In addition, we hope that these research findings will be useful for Thai farmers who wish to diversify into controlled environment agriculture. dtac is also privileged to continue its long-term research and development partnerships with Chaipattana Foundation and NSTDA,” added Mr. Prathet
Thanks to these 5G and IoT solutions, researchers have been able to measure carbon dioxide and illumination levels, as well study greenhouse images between December 2021 and February 2022. This data gathering and analysis have translated into mature mushroom yields that are similar to in-season levels, when temperatures range between 25 and 28 degree Celsius. This success is an important step towards climate-change resilience in the agriculture sector.
Chai Wutiwiwatchai, Executive Director of the NSTDA, said that the sensors, IoT cloud platform and cameras together have had a profound effect on the project. And with the simulation capabilities of the mobile app, the research team has been able to scale up the research and apply it across the greenhouse farm, under the responsibility of National Biobank (also under NSTDA).
“This collaboration is another milestone for agricultural research in the real world amid numerous digital challenges. Data is a critical part of artificial intelligence, while a reliable, fast network is like the blood veins of data transfer. Partnering with Chaipattana Foundation and dtac will foster a strong digital ecosystem for the public good. It will allow every stakeholder to achieve their organizational vision via advanced technology and propel us towards a stronger Thailand” said Mr. Chai.
Dnuja Sindhvananda, Member and Deputy Secretary-General of the Chaipattana Foundation, together with dtac’s Chief Technology Officer Prathet Tankuranun and NSTDA’s Executive Director Chai Wutiwiwatchai, visited the IoT-based automated greenhouse farm at Chaipattana Foundation’s highland agricultural research and development site at Pong Nam Ron sub-district, Fang district, in Chiang Mai province. The greenhouse project uses 5G technology on the 700 MHz spectrum to support the high-yield precision farming of valuable Lingzhi mushrooms.
Bangkok, May 19, 2022 – Bitkub Capital Group Holdings, blockchain technology development and cryptocurrency exchange in Thailand cooperate with Tao Kae Noi, the famous crispy seaweed snack producer and agree to sign a memorandum of understanding (MOU) to announce the campaign “NFT : THE PHENOMENON” to airdrop 600,000 NFTs on Tao Kae Noi physical snack packaging.
The customers can experience the new digital lifestyle by collecting non-fungible token (NFT) for both Tao Kae Noi and Bitkub collection. In addition, not only both Tao Kae Noi and Bitkub collection will be distributed throughout this campaign, the customers will also have a chance to collect the NFT collection “Yin War”, the famous Thai’s actors as the special collection and join the campaign in the future. Indeed, the users will have a chance to do the business pitching with Topp Jirayut Srupsrisopa, Founder and CEO of Bitkub Capital Group Holdings Co., Ltd., together with Tob Itthipat Peeradechapan, CEO of Tao Kae Noi Food & Marketing Public Co., Ltd.
The purpose of this cooperation is to push forward Thai’s startup and inspire new generation entrepreneurs by utilizing the efficiency of non-fungible token (NFT) and blockchain to adapt on physical snack packaging, which the users can scan QR code and receive NFT as the special collection by using Bitkub NEXT (digital asset wallet). The initial NFT airdrop will be started distributing in MOU signing press conference.
Due to this cooperation, there are 3 NFT collection which are “Journey of Tao Kae Noi”, “Journey of Bitkub” and “Idol Yin War 9 Collections” as special collections in which the users can collect and join the special campaign in the future.
Topp Jirayut Srupsrisopa, Founder and CEO of Bitkub Capital Group Holdings Co., Ltd. said “At this cooperation, it is not only just to create marketing campaign but it will also open the new experience for both Bitkub and Tao Kae Noi fans to be entertained and satisfied every time they tear off Tao Kae Noi snack package.”
Tob Itthipat Peeradechapan, CEO of Tao Kae Noi Food & Marketing Public Co., Ltd. said “We emphasize on approaching customers in every generation and trend. We want our customers to engage with the new technology, which we try to find something new for them to engage in the campaign. By combining both NFTs and physical snack package together, it is the new dimension of experience which our customers would be satisfied with our new activity.”
Phusit Ratanakul SereroengritGeneral of Thailand’s Department of International Trade Promotion, revealed that before the outbreak of the COVID-19 pandemic, THAIFEX-ANUGA ASIA has been organized grandly as the annual on-ground trade exhibition. However, with the unprecedented and widespread COVID-19 pandemic last year, the organizers were prompted to adjust the event’s format to the THAIFEX – Virtual Trade Show (VTS) and hold the Virtual – Online Business Matching (V-OBM) on 
Jurin Laksanawisit , Deputy Prime Minister and Minister of Commerce
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