Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

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Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

THURSDAY, SEPTEMBER 29, 2022

THE NATION

Bangkok (September 28, 2022) – Siam Piwat Co., Ltd. – a leading retail and property developer, the owner of world-renowned retail destinations, including Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok – has taken its digital ecosystem to the next level by partnering with world-class player ZEPETO, which has over 300 million users, in a mission to advance the Metaverse experience and take the Thai fashion industry on a pioneering foray into the virtual world.

The collaboration took center stage at Siam Paragon Bangkok International Fashion Week 2022 (BIFW 2022) in the form of an innovative lifestyle phenomenon where customers could shop items from the latest runway collections both to wear in the real world and to customize their avatars with in the Metaverse.

Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

Ms. Chanisa Kaewruen, Head of Corporate Strategy Group of Siam Piwat, says “Delivering experiences beyond expectations to customers is the fundamental strategy that has transformed all shopping centers in Siam Piwat Group into the ultimate destinations for visitors across the globe and earned it robust customer bases both in Thailand and overseas. However, thanks to the ease with which technological advances today can connect people living in different parts of the world to their desired destination, the idea of what constitutes a community has increasingly shifted from an actual space in the real world to a virtual space. As such, Siam Piwat has created new ways to deliver a diverse range of experiences both in the real and virtual worlds to its customers across the globe. Beginning late last year, we have developed a digital ecosystem and launched ONESIAM SuperApp to create a universe of experiences that our customers can access from anywhere and at any time.”

Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

“With this initiative, we are seeking to continue our long-standing success in supporting and taking the Thai fashion industry to the global stage. By leveraging Siam Center’s position at the frontier of Thai fashion over the past 48 years, we have given young designers an opportunity and a platform to show their power of creativity as well as nurtured and incubated new generations of designers for Thailand’s fashion industry. In today’s world, where the digital world plays a vital role in every realm, Siam Piwat is thus joining forces with ZEPETO, a world-class Metaverse player, to introduce something completely novel and different to the world of fashion – an area of expertise of Siam Piwat – by taking the innovative creations of young Thai fashion designers into the virtual world, thus showcasing their talent and offering them an opportunity to learn about the fashion world of the future.”

Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

In early 2022, Siam Piwat embarked on the first collaboration with ZEPETO, the world’s premier 3D avatar platform with over 300 million users worldwide, in ONESIAM x ZEPETO Metaverse Songkran Festival 2022 – a campaign that delivered happiness and joy to people across the world through virtual water splashing in celebration of the Thai festival. Seamlessly connecting the real and virtual worlds, the event drew a large number of participants and truly delivered perfect parallel experience. The most recent collaboration was the creation of an innovative lifestyle phenomenon at Siam Paragon Bangkok International Fashion Week 2022 (BIFW 2022), held on September 21-25, 2022, in which featured fashion shows both on an actual runway and on a virtual runway, allowing customers to experience the event and shop in both worlds.

Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

Mr. Heesuk Ricky Kang, the Head of Business for ZEPETO, adds, “We are pleased to be working with the true pioneers of the global retail industry in Siam Piwat. Together, we have connected virtual fashion with real world fashion, creating a unique experience that has never been done before. I hope this collaboration is the first of many virtual-to-offline experiences Siam Piwat and ZEPETO will build together.”

Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

Born out of the determination to create a community for younger generations, especially Gen Z, BIFW featured a grand runway showcasing fashion items by leading brands. However, the main attraction was a fashion show that integrated the real world and the virtual world, in which fashion designers were invited to design fashion items for avatars on ZEPETO’s platform. The selected works were not only made available for sale in the Metaverse, but were also tailored and featured on the real-world runway of BIFW 2022 in the show entitled Absolute Siam Presented by Zepeto: Sculpture Studio x Waterandother x Fill in the Bag.

Siam Piwat partners with ZEPETO to make a foray into the Metaverse with an integrated real-world/virtual fashion phenomenon

The designs featured on Absolute Siam’s runway were also transformed into items for avatars on ZEPETO’s platform, allowing users to customize theirs with items from Absolute Siam’s latest collection just as they can in the real world. In addition, ONESIAM and ZEPETO invited KOLs to join the virtual platform and organized fun activities where their real-world followers could have up close and personal interactions with them. These were all part of the fashion phenomenon where real-world runway shows featuring tangible fashion were organized in parallel with virtual fashion shows enjoyed by viewers worldwide.

The collaboration with world-class partner ZEPETO is in line with Siam Piwat’s key strategies, which are:
1) To deliver a universe of infinite experiences, foster engagement with customers across the world everywhere and at all times, and curate activities that fulfill lifestyle needs, create interactions, offer enjoyment, and enable everyone to enjoy a diverse range of experiences in novel ways to maximize satisfaction and maintain the top-of-mind position among Thai and international customers 
2) To expand and penetrate new Gen-Z customer bases, particularly those who are drawn to gamification
3) To generate income from new ecosystems and compete with other platforms on the global level, thus allowing Siam Piwat to go beyond its primary business model 

Thus, this collaborative endeavor marks another crucial step for Siam Piwat in strengthening the digital ecosystem and win the world for Thailand. Learn more information on ONESIAM SuperApp and ZEPETO.
 

THE NATION

Japan’s Muji coming out with quality items to meet Thai consumer needs

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Japan’s Muji coming out with quality items to meet Thai consumer needs

Japan’s Muji coming out with quality items to meet Thai consumer needs

WEDNESDAY, SEPTEMBER 28, 2022

THE NATION

Japanese product distributor Muji Retail (Thailand) is developing a variety of quality products to meet Thai needs, the company’s managing director said on Wednesday.

Akihiro Kamogari said the firm had witnessed Thailand’s potential for business expansion as many of its products have been snapped up by Thais.

He said consumers were most interested in Muji’s line of clothing, followed by household utensils and food.

“The company has seen an increase in revenue this year, thanks to a recovery of purchasing power by both domestic and international consumers,” he noted.

Japan’s Muji coming out with quality items to meet Thai consumer needs

Kamogari explained that more than 60 per cent of Muji’s customers are women. He said its customer groups according to demand ranged from 25-34 years, 35-44 and 45-54, respectively.

“Muji now plans to expand its customer base to a new generation of people, especially first jobbers and the working group aged between 25 and 34, as well as the middle-aged group and students aged 18-24,” he reported.

Furthermore, Muji is going in for more marketing activities to penetrate the men’s market segment, Kamogari said.

Japan’s Muji coming out with quality items to meet Thai consumer needs

Muji opened its 26th branch at The EmQuartier department store in Bangkok on Wednesday.

Kamogari said the company planned to open an additional 8-10 branches by next year.

“We hope The EmQuartier branch will be a model for Muji’s business expansion in Thailand,” he added.

Japan’s Muji coming out with quality items to meet Thai consumer needs

Muji The EmQuartier – considered the company’s third largest branch in Bangkok after those in Samyan Mitrtown and Central Chidlom – is spread across an area of 1,500 square metres and sports more than 3,000 items on sale.

Japan’s Muji coming out with quality items to meet Thai consumer needs

Apart from a variety of apparel, household utensils and furniture, the branch features an expanded Muji Coffee Corner, where various types of food and desserts are served.

It also has something called a “Normal Shop”, where organic products for daily life are available under Muji’s zero-waste concept for a green lifestyle and to reflect brand sustainability in its business operations.

Japan’s Muji coming out with quality items to meet Thai consumer needs

For more information, visit the firm’s Facebook page Muji Thailand or its Instagram account Muji_Thailand.

THE NATION

AIS, China’s ZTE connect to develop smart 5G network

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AIS, China’s ZTE connect to develop smart 5G network

AIS, China’s ZTE connect to develop smart 5G network

WEDNESDAY, SEPTEMBER 28, 2022

Nongluck Ajanapanya

Advanced Info Services (AIS) has teamed up with China’s ZTE Corporation to open Thailand’s first “5G A-Z Centre”, with the goal of developing a smart 5G network and smoothly transforming the country into one with a leading digital economy.

AIS Chief Executive Officer Somchai Lertsutiwong said at a press conference on Tuesday that the 5G innovation hub would provide Thais with “tangible benefits” while giving the country a significant competitive advantage.

He strongly believes 5G is the technology that would power the country.
The centre is located at Tipco Tower 2.

“As a network service provider with the most frequency spectra in Thailand, we give top priority to sustainable innovation,” said Somchai.

The strategic partnership with ZTE will foster innovation and, in particular, improve digital infrastructure to be resilient and provide solutions to the industrial sector, he added.

AIS, China’s ZTE connect to develop smart 5G network

Xu Ziyang, president of ZTE, China’s leading digital technology developer, said the A-Z Centre would usher in a wide range of technological innovations.

Using a 5G network as a foundation for research and development, in particular, will cater to both customer demand and expanding business opportunities, he noted.

AIS, China’s ZTE connect to develop smart 5G network

AIS and ZTE insist the centre is the most comprehensive innovation and solutions hub, with base stations providing “every radio frequency spectrum” for experimentation and trial.

It is a prototype network technology that will transform Thailand’s 5G development, as well as 5G vertical industry applications and smart terminals, they say.

Several trials and demonstrations are currently underway in the first phase, including next generation products for 5G capability growth, radio composers, RIS (reconfigurable intelligent surfaces), 5G use cases such as natural navigation AGV, 5G Machine Vision, 5G XR Explorer, 5G Holographic Diversified, and 5G terminal devices such as CPE and routers.

AIS, China’s ZTE connect to develop smart 5G network

“All of these highlight ZTE’s capabilities as the only end-to-end service provider working with AIS,” Xu added.

Somchai said the centre is a “watershed moment” for Thailand to realise its full potential and propel the country forward, with focus on business and industry.
This collaboaration between AIS and ZTE is “an important step in developing 5G into a smart autonomous network”, he said.

AIS, China’s ZTE connect to develop smart 5G network

It will lay the groundwork for Thailand’s future digital economy, as well as develop innovations and solutions that respond to changing social behaviour, Somchai added.
 

Nongluck Ajanapanya

APEC council draws up plans to rejuvenate region’s economic engine – MSMEs

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APEC council draws up plans to rejuvenate region's economic engine – MSMEs

APEC council draws up plans to rejuvenate region’s economic engine – MSMEs

THURSDAY, SEPTEMBER 29, 2022

Nongluck Ajanapanya

The APEC Business Advisory Council (ABAC) has released its first draft proposal to revitalise and support all-important micro, small, and medium enterprises (MSMEs).

The proposal will be presented to Asia-Pacific Economic Cooperation (APEC) leaders at their November summit in the hopes of providing some guidelines on business operations to promote MSMEs, said ABAC chairman Kriengkrai Thiennukul during a media interview.

Although the overall economy is gradually recovering, MSMEs are still extremely vulnerable and have been negatively impacted by Covid-19, he pointed out.

“MSMEs are the Apec region’s economic engine. They employ more than 50 per cent of all workers and make up over 97 per cent of entrepreneurs. Given that MSMEs are responsible for between 40 and 60 per cent of GDP, future GDP growth is possible if these small business owners are inspired to realise their full potential,” Kriengkrai noted.

The proposal was compiled from three previous ABAC meetings.

APEC business leaders and leading analysts all agreed that promoting and supporting MSMEs is critical to driving the region’s economic recovery and sustainability.

It will meet the needs of APEC policymakers looking for ways to expand new possibilities, he said.

The recommendations made to the APEC meeting to promote MSMEs will centre on four major areas.
 

The first proposal is to create an enabling environment for these enterprises to use digital technologies by leveraging public-private partnerships to accelerate the development of digital skills.

Policymakers should subsequently encourage and improve sustainable practices.
The next step is to create a concrete digital market infrastructure ecosystem for supply chain finance.

Lastly, it must assist underrepresented MSME groups such as women, indigenous peoples and youth in overcoming production barriers and constraints, as well as in balancing economic risk diversification.

Kriengkrai emphasised the importance of promoting MSMEs.

He believes the APEC economy will be able to sustain its growth if MSMEs receive adequate funding or access to global markets, as well as increased business knowledge and skills, support for competitiveness growth, digital entry into international markets, coordination with large corporations, and inclusive promotion.

Nongluck Ajanapanya

Food security high on Apec’s priorities, especially in aftermath of pandemic

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Food security high on Apec’s priorities, especially in aftermath of pandemic

Food security high on Apec’s priorities, especially in aftermath of pandemic

WEDNESDAY, SEPTEMBER 28, 2022

THE NATION

Food security is an important issue for members of the Asia-Pacific Economic Cooperation (Apec) to enable people to access quality foods, a senior Thai Foreign Ministry official said on Tuesday.

Deputy director-general of the ministry’s Department of International Economic Affairs, Prinat Apirat, was speaking during the 8th Apec Media Focus Group “Apec and Food Security: Sustainability beyond global uncertainties” at King Mongkut’s Institute of Technology Ladkrabang in Bangkok.

She said Apec economies are paying attention to three aspects related to food security — production, distribution and sustainable food system.

She also pointed out that sustainable food system is a pain point for Apec economies as food production has been disrupted by the Covid-19 crisis and geopolitical conflict.

Food security high on Apec’s priorities, especially in aftermath of pandemic

“So, sustainability is a key part of this discussion, including of natural resources, environment biodiversity and waste management,” she said.

She added that the discussion will also focus on implementing a regulatory framework, policies, partnerships and practices for production.

Food security high on Apec’s priorities, especially in aftermath of pandemic

Meanwhile, Pasinee Napombejra, senior policy and plan analyst at the Agriculture Ministry’s Office of Agricultural Economics, said food security has become a major concern for Apec economies more than it was 10 years ago.

She added that Thailand has implemented a road map for food security, covering food safety and trade facilitation, improving the livelihood of people, sustainability of natural resources and environment, digital innovation in the agricultural sector and balancing the economy, social and environment with the Bio-Circular-Green economy model.

THE NATION

MPC raises key policy rate in bid to tame impact of inflation on economic growth

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MPC raises key policy rate in bid to tame impact of inflation on economic growth

MPC raises key policy rate in bid to tame impact of inflation on economic growth

WEDNESDAY, SEPTEMBER 28, 2022

THE NATION

The Monetary Policy Committee (MPC) on Wednesday further raised the policy interest rate by 25 basis points to 1.00 per cent per annum with immediate effect.

The latest hike by 0.25 percentage point followed a similar increase last month.

The MPC has sent out a strong signal since June that it would increase the policy rate to cool down inflation. In June, the MPC voted to maintain the policy rate at 0.50 per cent while three members voted to increase the rate by 25 basis points.

MPC secretary Piti Disyatat said the committee voted to raise the policy rate because the Thai economy was still recovering, driven by the tourism sector and spending by the private sector, while inflation was still high.

Piti said the MPC expected Thailand’s economic growth would be 3.3 per cent this year and 3.8 per cent next year because of the push from from the tourism sector and spending by the private sector. He said the MPC saw the tourism sector’s recovery had exceeded expectations and more sectors of the economy were improving.

The MPC expected headline inflation would be 6.3 per cent this year and 2.6 per cent next year, Piti said. He explained that the MPC expected lower inflation next year because it believes global oil prices would go down while supply issues related to raw materials for manufacturing would also ease.

Piti added that the MPC expected core inflation this year and next year would be 2.6 and 2.4 per cent respectively.

He said the MPC expected inflation to rise because of increasing cost of manufacturing and surging demand for raw materials, but the MPC would closely monitor inflation and try to control it.

The MPC also saw that Thai banks still enjoyed stability with strong reserves, while businesses and households have better capabilities to repay their debt.

Piti said the MPC regarded the overall financial situation was still easing with government bonds offering higher yields and private firms having the capacity to mobilise funds via bonds.

The MPC would also monitor the volatile exchange rate and the baht’s depreciation, which has weakened along with other currencies in the region, Piti said.

Since the MPC see potential for growth of the economy, but is facing a risk from rising inflation, the MPC had decided to gradually increase the policy rate to ensure sustainable economic growth in the long run, Pitti said.

THE NATION

New business registrations rise 33 per cent year on year in August

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https://www.nationthailand.com/thailand/economy/40020501

New business registrations rise 33 per cent year on year in August

New business registrations rise 33 per cent year on year in August

WEDNESDAY, SEPTEMBER 28, 2022

THE NATION

More than 7,400 new firms were registered in August, a sharp 33 per cent increase year on year, the Business Development Department said on Wednesday.

Thosapol Thangsubut, director-general of the department, said 7,418 new limited partnerships and limited companies were registered in August, up 27 per cent over the previous month and 33 per cent more than in August last year.

He said the new firms have a combined registered capital of 24.393 billion baht and the top three registered businesses are construction firms, property developments and restaurants.

Thosapol noted that restaurants are the third highest number of new businesses registered for seven consecutive months.

He noted that the high number of new restaurants being registered could be attributed to the recovering economy and tourism after Thailand fully reopened to foreign tourists.

Thosapol said the high number of new businesses being registered in recent months was proof of investors regaining confidence after the country allowed businesses to resume operations fully following the Covid-19 pandemic. The fact that schools and universities have resumed normal classes and foreign arrivals are on the increase also have boosted the confidence of business operators, he added.

Meanwhile, a total of 1,941 businesses reported an end to their operations in August, an increase of 26 per cent compared to July and 65 per cent compared to August last year. The top three sectors that registered the most number of closures in August were also in the same sectors as new business registrations – construction, property and restaurants, Thosapol said. The 1,941 firms had registered capital of 12.5 million baht.

During the first eight months of this year, 53,577 new businesses registered with registered capital of 334.109 million baht, while 9,493 firms with registered capital of 78.163 million baht reported end of operations.

Thosapol said his department expects about 68,000 to 72,000 businesses would be registered this year.

As of August 31, there are 849,410 registered businesses operating in the country with total registered capital of 20.39 trillion baht. The businesses comprise 203,074 partnerships, 644,971 limited companies, and 1,365 public companies, Thosapol said.

THE NATION

Thailand signs mini-FTA with Gyeonggi province, South Korea’s ‘Silicon Valley’

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Thailand signs mini-FTA with Gyeonggi province, South Korea’s 'Silicon Valley'

Thailand signs mini-FTA with Gyeonggi province, South Korea’s ‘Silicon Valley’

WEDNESDAY, SEPTEMBER 28, 2022

THE NATION

The Commerce Ministry on Wednesday signed a memorandum of understanding (MoU) with South Korea’s trade promotion agency, to promote international trading and cooperation between Thailand and Gyeonggi, South Korea’s most populous province.

The MoU was signed by Lee Gae-youl, head of Global Trade Department and executive director, Gyeonggi Business and Science Accelerator (GBSA), and Phusit Rattanakul Sereeruengrit, director-general at Thailand’s Department of International Trade Promotion.

The ceremony was witnessed by Deputy Prime Minister and Commerce Minister Jurin Laksanawisit, Commerce deputy permanent secretary Keerati Rushchano, and Korean Ambassador to Thailand Moon Seoung-hyun.

“Under the MoU with GBSA, both parties will seek to minimise trade obstacles and locate new opportunities for economic cooperation,” Jurin said. He added that the MoU will serve as a mini-free trade agreement between Thailand and the South Korean province, and will be the sixth mini-FTA that the ministry has signed with three countries to promote international trade and investment.

Five previous mini-FTAs were with China’s Hainan and Gansu provinces, India’s Telangana state, Japan’s Kofu city, and South Korea’s Pusan city.

Currently Thailand has 14 full FTAs with 18 countries worldwide. Jurin said his ministry is targeting more FTAs in the coming years.

Thailand signs mini-FTA with Gyeonggi province, South Korea’s 'Silicon Valley'
Thailand signs mini-FTA with Gyeonggi province, South Korea’s 'Silicon Valley'

Jurin added that Gyeonggi has the highest GDP among South Korean provinces and is considered the country’s Silicon Valley due to the advanced IT industry, which will be greatly beneficial to Thailand’s small and medium-sized enterprises.

Trade volume between Thailand and Gyeonggi in 2021 amounted to US$3.2 billion, while this year the trade volume in seven months has already surpassed $2 billion.

Ambassador Moon Seoung-hyun added that to further promote bilateral trade between the two countries, South Korea will organise “G-Fair Korea 2022” in Bangkok on Wednesday and Thursday in a bid to find Thai business partners and suppliers for South Korean entrepreneurs and vice versa. He also hoped that the mini-FTA would bring about more business cooperation, especially in electronics and soft power industries, and that it could be incorporated into the Regional Comprehensive Economic Partnership of which both Thailand and South Korea are members.

THE NATION

Top 7 Thai beauty market priorities as the market projects to grow by 5.4%

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Top 7 Thai beauty market priorities as the market projects to grow by 5.4%

Top 7 Thai beauty market priorities as the market projects to grow by 5.4%

WEDNESDAY, SEPTEMBER 28, 2022

WGSN reveals the top strategies include Traceability and Transparency, Science-First Skincare and Holistic Beauty

According to Statista, the SEA beauty, health, household and personal care segment is valued at US$18.5bn and is projected to grow at an annual rate of 16% during 2022-2026. Thailand’s beauty market is valued at US$5.42bn as of 2022 and is projected to have a CAGR of 5.4% (2022–2026). 

WGSN’s proprietary methodology predicts consumer trends on the 18 – 24 month horizon with 90 per cent accuracy, and the firm has unveiled its South & Southeast Asian beauty priorities analysis report that health is a concern that connects all countries in Asia.

In Southeast Asia and India, product safety and authenticity are particularly important, with counterfeit products and poor manufacturing processes posing a dangerous issue. 

Thailand is prioritizing skin health as consumers gravitate to cosmeceuticals formulated with clean, natural and herbal ingredients. In addition, Thai consumers are also concerned about product safety and value innovative brands that are trustworthy and ethical. 

“Health is one of Thai consumersʼ top beauty priorities, making clean and safe formulations is a must among beauty brands. Brands should prioritize traceability and transparency processes as top strategies, as Thai consumers expect to see full transparency on product sourcing and performance,” said Christine Chua, Beauty Analyst, WGSN.

Top 7 Thai beauty market priorities as the market projects to grow by 5.4%

WGSN has revealed the top 7 beauty priorities for Thailand, which include:

1)    Traceability and transparency: Health is Thai consumer’s biggest beauty priority, making clean and safe formulations a must. Education is also important as they try to learn more and increase ʻingredient-fluencyʼ as 70 per cent of Thai consumers only recognise 3 out of 10 active ingredients and are looking to retailers to fill the gap. 

2)    Science-first skincare: Derma-backed beauty brands will grow in popularity, valued for perceived expertise and prestige branding. Alongside perennially popular all-natural formulations, ʻscience-madeʼ ingredients will gain traction. 

3)    Holistic beauty: A growing cohort of Thai consumers will continue to seek head-to-toe beauty and self-care products. Scalp care products will uptick, with hair loss one of Thai consumersʼ biggest beauty concerns. 

4)    Wellness products and services: Rising stress levels and burnout are driving demand for wellness products and services. Intentional products such as massage oils, foot baths, candles and aromatherapy-infused skin and body care will appeal to Thai consumers, while spending on professional treatments, spas and wellness retreats will continue to increase.

5)    Gender-neutral to gender-specific: Thai men are developing more sophisticated beauty needs. While gender neutrality is expected, informed consumers are seeking facial skincare custom formulated for their concerns. Thailand is also home to a prominent trans community. Products that address the skin dehydration and hair loss common with hormone replacement therapies will be in demand and offer a white space opportunity for brands and retailers.

6)    Experimental purchases: The growing affluence and usage of digital channels have created a thirst for innovation. 81 per cent of Thai consumers plan to spend more or the same as now on beauty, especially on new brands with good reviews. In addition, local brands are also leveraging local pride, using Thai art, food and heritage as their muse. 

7) Community-minded: Conscious Thai consumers are seeking brands that fulfil their Protopian beliefs, benefiting others and the planet as well as themselves. For example, a Bangkok-based farm-to-face brand uses every part of the moringa, including the leaves, branches and seed, leaving no waste behind. The moringa is harvested organically in small batches to prevent overworking the soil and helps ensure fair trade for local families the brand partners with.

Social media and e-commerce have radically changed the way Thai consumers discover new brands and products. Moreover, with the growing ageing population in Thailand, the anti-ageing category is now a prime territory for brands and retailers. Sunscreens and skin screens are also popular by association, especially with the all-year summer in the tropics region. 

Bangkok Airways wins two Best Regional Airline Awards 2022 for six consecutive years

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Bangkok Airways wins two Best Regional Airline Awards 2022 for six consecutive years

Bangkok Airways wins two Best Regional Airline Awards 2022 for six consecutive years

TUESDAY, SEPTEMBER 27, 2022

THE NATION

The Skytrax Institute has recently announced the winners of the 2022 World Airline Awards, dubbed as the Oscar of the aviation industry, and Bangkok Airways has once again been crowned the winner of two prestigious awards; The World’s Best Regional Airline and The Best Regional Airline in Asia.

This is a remarkable achievement for Bangkok Airways as it has now won these two titles for six consecutive years. The awards were presented to Puttipong Prasarttong-Osoth, President of Bangkok Airways Public Company Limited and airline’s management at the Grand Ballroom of The Langham Hotel, London. In addition, the airline was also ranked 23rd in the Top 100 World’s Best Airlines category.

Puttipong said, “On behalf of the management and staff at Bangkok Airways, I feel deeply honored and of course delighted to receive these prestigious awards. These awards show that Bangkok Airways has been striving to improve our services both onboard and on the ground, providing a unique passenger journey across all touchpoints while ensuring the highest safety and hygiene standards.”

“I would like to express our sincere gratitude to our customers around the world who continued to have trust and confidence in our products and services and for casting their votes for us. This recognition has now made us the only airline in the world that has won these awards for six consecutive years. Furthermore, I would also like to thank the ones that made it possible — our entire team at Bangkok Airways – who have worked hard to ensure every passenger of ours was well taken care of, despite the challenges we all had to face. These awards offer a great deal of encouragement for everyone at Bangkok Airways to continue to deliver the best to our passengers. We are all motivated to further deepen our commitment to provide high-quality service, hygiene, and safety to make sure every journey is an exceptional one,” Puttipong added.

THE NATION