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https://www.nationthailand.com/pr-news/more/pr-news/40023124

“Singha” launches 100% biodegradable packaging as the first company in Asia

THURSDAY, DECEMBER 15, 2022

“Singha” launches “Singha Sustainable Pack” by changing from plastic to paper that is 100% biodegradable and eco-friendly for the first time in Asia. Furthermore, using soy-based inks on the packaging, which are not harmful to animals, strengthens the brand’s social responsibility and environmental consciousness.

Mr Thitinand Chumpani, Marketing Director for Alcohol Business, Boon Rawd Trading Co., Ltd. revealed that Singha is always aware of the priority of combining business operations with environmental protection, following the policy of Mr Bhurit Bhirombhakdi, CEO of Boon Rawd Brewery Co., Ltd. by increasing production to reduce the impact on the global environment and making the best use of resources. Recently, Singha launches new packaging “Singha Sustainable Pack” by changing from using Shrink Film to using 100% biodegradable paper, starting with 3 SKUs in the beverage line, including Singha Cancollar: size 320 ml., packed in 4 cans, and size 320 ml., packed in 6 cans, and including Singha Basket, size 490 ml., packed in 4 cans.

The new packaging is made from Virgin Fiber, which can be disposed of in a landfill or left in nature. It is 100% biodegradable and does not contain a white coating that makes the paper difficult to degrade. Besides, the ink used to print the messages on the packaging is made from soybean oil instead of petroleum, which is more environmentally friendly and will not harm animals or plants if the packaging falls into a river or sea. It also contains Volatile Organic Compounds (VOCs), which reduce air pollution and make it easier to separate ink from printed matter and recycle packaging. Although the packaging is plastic-free, the product retains its weight even if it is stored in the refrigerator or an environment with high humidity for a long time.

Furthermore, Singha has also collaborated with GEPP Sa-Ard, a team specializing in waste management and recyclable materials to bring technology to support managing waste more conveniently by organizing the “One pack one piece” campaign. This campaign stands for Eco-friendly packaging. When a customer buys 1 pack of a product, Singha will donate to an organization that manages waste from Thailand for recycling, and each pack is labeled with a QR code to track waste collection. Singha aims to reduce the amount of plastic waste by 2 million pieces per year. This is equivalent to a decrease in greenhouse gas emissions of 30,930 kilograms of carbon dioxide equivalent (kgco2e) per year. Those who are interested can follow the details of the campaign “One pack one piece” at https://www.singha.com/singha-experience/experience-thainess/1pack1piece

In the past, Singha has concentrated on environmental activities, including the development of production as well as marketing promotion activities that use more eco-friendly materials such as Singha Food Festival 2022, which did not use Single-Use Plastic, but instead used paper plates and cups. However, as for the plan to reduce environmental impact in the future, Singha will expand into the food business, waste management, using natural materials, and eliminating single-use plastic to achieve the goal of zero waste.

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https://www.nationthailand.com/pr-news/more/pr-news/40023104

Giant fruit juice company from Taiwan visits PM80, head office of longan beverage ‘P80 Longa’

THURSDAY, DECEMBER 15, 2022

Chairman Prayudh Mahagitsiri, President of PM80 Co., Ltd., recently welcomed Mr Pat Yang, President and CEO, Mr Anderson Yang, Marketing Director, and management team of Chia Meei International from Taiwan.

Other PM80’s executives including Mr Chalermchai Mahagitsiri, Chief Executive Officer, Mr Kamolsut Dabbaransi, COO, Mr Jirawat Dechasathien, Managing Director, and Mrs Pranee Wittayaphasit, Supervisor senior management, were also present.

The Taiwanese manufacturer giant has over 40 years of global juice manufacturing and supplying experience. In addition to the core business, the company extends its expertise in juice and beverage through a newly established company, Yun Ding Food & Beverage Co., Ltd., to target emerging global beverage trends such as functional beverages, healthy juices, and Taiwanese bubble (boba) tea.

Today, Yun Ding Food & Beverage offers juice customization, beverage distribution and white-labelling services, bringing healthier and innovative food products to the market. The Taiwanese company’s visit in Thailand entails inspection and validation of the production process of the longan-extract essence (P80 Essence) and longan-based soda (Longa). Both parties formed a memorandum of understanding to expand PM80’s innovative products throughout Greater China and ASEAN regions. Senior executives and sales teams from both companies were seen taking a tour throughout Thailand’s vast number of distribution channels, where the company’s products are currently available for sale.

Mr Sorakrit Wannalak, Senior Advisor and Public Communication to PM80, revealed that the Company’s series of food and herbal products all derive from the original longan extract concentration, which holds many health benefits supported by international medical institutions. There are currently 6 products expected to be released in the market soon. 

In most recent news, the management team, led by Mr Monsut Dabbaransi (COO), flew to Vietnam to thank and officially launch the company’s PM80 products via Sapua, Vietnam-based beverage distributor, who will be jointly selling Longa in the first lot, totaling to an export of over 10 million bottles.

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https://www.nationthailand.com/more/pr-news/40023091

DBS launches new buildings and world-class auditorium

THURSDAY, DECEMBER 15, 2022

DBS Denla British School announced the official launch of the two new senior school buildings and the Araya Hall, a world-class auditorium with over 600 seat capacity.

These new facilities are equipped with international standard innovative technologies to support the senior school’s expansion and shore up the development of students with well-rounded skills essential for their success in the future.

This is in accordance with the British Independent School Curriculum which not only focuses on academic aspects but also encourages students’ self-discovery skills and uncovers their talents at a young age as well as develops self-learning skills that will be with them for the rest of their lives. 

Arn Pandejpong, the Chairman of DBS Denla British School

During the “Araya Hall Grand Opening”, Arn Pandejpong, the Chairman of DBS Denla British School and Jonny Liddell, the Headmaster of DBS Denla British School, together the others jointly launched the official opening ceremony of the new senior buildings and the Araya Hall at DBS Denla British School, Nonthaburi. 

Arn Pandejpong mentioned that the opening of the new senior school buildings and the Araya Hall certified with international standards will accelerate the potential of our students and the teaching quality and allow the students to excel in their knowledge and skills and further develop into limitless success in the future. 

“ We built these facilities with our heart especially for the students, not for myself, but for them since I want to see the seeds from DBS grow, be successful and become great global leaders”, revealed Arn.  

Jonny Liddell, the Headmaster of DBS Denla British School

Jonny Liddell added that DBS will use these amazing conditions for the perfect journey of self-discovery for all children to become great global leaders in whatever they choose to do, and as they go through their time at DBS on a journey of self-discovery. With access to amazing facilities, they will achieve amazing things through the identification and nurturing of their passions and ensure that they burn brightly so that they do marvellous things both in school and beyond.

Additionally, DBS students impressed audiences with performances, such as the choir of 300 students on “Zadok the Priest”, classical music, live art and design shows, and many more. These shows proved to everyone the reputations of DBS students on their potential and well-rounded skills. Guests, parents and the press were taken on the school tour to witness the new building, the Araya Hall and all the facilities that were delicately selected for the students. 

“Building for the best didn’t finish when we built these new facilities. It was just the end of the beginning. The real building starts now in the hearts and minds of our students to whom we dedicate what we do every day. We have built for the best because they are the best”, closed Liddell . 

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https://www.nationthailand.com/more/pr-news/40023055

Chubb Life continues with ‘Education@Heart – Say Yes to Less Plastic’

WEDNESDAY, DECEMBER 14, 2022

Chubb Life Thailand held its Regional Day of Service, Chubb’s annual corporate social responsibility initiative across 12 countries in Asia Pacific, under the program ‘Education@Heart – Say Yes to Less Plastic.’

This year’s program aims to increase educational opportunities for underprivileged youths and to raise awareness of mangrove forest protection in coastal areas.

Held at Mangrove Forest Resources Education and Development Center, Samut Sakhon, more than 50 volunteers from Chubb Life accompanied 50 elementary school students to explore and learn about the mangrove forest ecosystem, while also enjoying the natural habitat of animals in the area. The students, from grades seven to nine, are supported by the Teach for Thailand Foundation. The activity also allowed the participants to clean up the area and learn about the production of biochar and aromatic salt, retail products created in the Center to support the costs and expenses of its operation.


 

Adrian O’Brien, Chief Digital and Transformation Officer of Chubb Life Thailand., said “Chubb Life has always been focusing on increasing educational opportunities for underprivileged Thai youths. We believe that knowledge of our environment is important, so this year’s program aims to encourage the children and our volunteers to better understand the need for environmental preservation, as well as the impact of plastic bags on marine pollution. This is the reason we also included rubbish collection and sorting activity. We trust that educating young children on the importance of environmental sustainability is a backbone for a healthy planet, as this will help to protect the environment for future generations, as well as improve our communities in the long-term.”

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https://www.nationthailand.com/pr-news/more/pr-news/40023054

Korean Product Marketplace ‘Gomi Mall’ 2.0 Launched

WEDNESDAY, DECEMBER 14, 2022

Gomi Corporation, a South Korean commerce company, has launched ‘Gomi Mall’ 2.0, an e-commerce platform for purchasing Korean products in Thailandc.

Gomi Mall is an online marketplace where customers may purchase K-products in various categories ranging from beauty to dental, health, fashion, accessories, living, and food. Over 600 Korean brands have joined the platform to meet Thai customers.

Gomi Corporation, headquartered in Seoul, South Korea, directly signs sales contracts with Korean brands. The company then exports, imports, and clears customs from Korea to Thailand in order to sell only 100% genuine products to customers.

New features coming to Gomi Mall 2.0 include an improved user interface and multi-language compatibility based on a visitor’s web browser settings. Gomi Mall accepts Thailand’s local payment methods, including mobile payment in a much easier process. Customers can also easily track the delivery status of local courier services in Thailand, such as J&T Express.

At its branch office in Bangkok, Gomi provides a full CS solution. Customers can contact the customer service centre and get a rapid response to any questions they have about products, orders, and delivery during their visit to Gomi Mall. Gomi operates a warehouse to ensure that customers can expect speedy shipping and have the option to simply return, exchange, or receive a refund for their ordered goods.

Gomi announced a major update to its branding strategy and company logo in conjunction with the launch of Gomi Mall 2.0. Customers will not just purchase Korean products at Gomi Mall; they will be introduced to a new cultural space to quickly gain insight into the latest trends in Korea and discover popular products. The company’s trademark bearing character ‘GOMGOMI’ will be dressed in Thai clothing and will greet customers as an ambassador for Gomi Mall.

Meanwhile, Gomi plans to introduce a new product category to Gomi Mall beginning next year: Baby and kids. Various K-products for children, parents, and families will soon arrive at Gomi Mall to satisfy the needs of customers in Thailand. Gomi has recently signed an exclusive sales contract with ICONIX, a major Korean entertainment company, whose portfolio includes some popular animated TV series, including ‘Pororo the Little Penguin,’ ‘Tayo the Little Bus,’ and ‘Chiro and Friends.’ Customers will be able to purchase products featuring those well-known animated characters at Gomi Mall.

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https://www.nationthailand.com/pr-news/more/pr-news/40023049

“Waan Thai” Restaurant – Enriches the taste of Thai desserts, local ingredients served both savory and sweet plates

TUESDAY, DECEMBER 13, 2022

After the success of R-HAAN restaurant, “Piti Bhirombhakdi” and Chef Chumpol Jangprai, a famous professional chef of Thai cuisine, recently opened “Waan Thai” restaurant to create food and traditional Thai desserts with authentic Thai taste by promoting local ingredients from each region and combining them with fineness in every step of making to serve customers.

Mr Piti Bhirombhakdi, founder of R-HAAN Restaurant, and Waan Thai revealed that his passion and interest in Thai cuisine inspired him to open R-HAAN restaurant, an authentic Thai restaurant with a Fine Dining style, in collaborating with Chef Chumpol Jangprai, which aims to promote the unique and precious Thai food culture and to give Thais and foreigners the opportunity to taste authentic Thai food. We focus on selecting the best local ingredients across the country to create authentic Thai food dishes and present a beautiful impression to reflect Thainess. Presently, R-HAAN restaurant’s success is guaranteed by the Michelin star award, which is an award granted to quality restaurants that are recognized around the world and have been awarded the Michelin Star for the fifth year in a row, achieving a 1-star Michelin since its first year of opening, and held 2-star Michelin for the past four years. Besides, R-HAAN restaurant was chosen to create Thai menus to welcome the 21 leaders of the ASEAN Economic Area at the 2022 APEC conference, which was highly appreciated by leaders from many countries.

Recently, extending its success by opening “Waan Thai”, which is a traditional Thai restaurant and Thai dessert that combines wisdom and authentic Thai taste through the concept of “Thai Cuisine, Thai Dessert” by selecting well-known ingredients from each region of Thailand such as Aromatic Coconuts from Ban Phaeo-Phetchaburi Province, Black Sticky Rice from the North, Brown Rice from the top of the mountain that contains Gaba and high nutritional value, etc. to create with a modern cuisine technique with a special recipe for both Thai food and desserts that are unique to the restaurant, which has been combined with a sophisticated process, delicate, and presented in a more modern international style.

For “Waan Thai” restaurant, there are savory and sweet dishes with authentic Thai tastes such as Waan Thai High Tea, Water Chestnut Ruby in Syrup with Coconut Milk Ice, Muskmelon Coconut Milk Soufflé, Thai Taro Custard Mille-Feuille, Crepe Suzette. However, the savory food menu includes: Homemade Pork Sausage with Steamed River Fish Mixed with Ground Roasted Served with Betel Leaves, Thai Rice Noodles with Vegetables Served with Sweet and Sour Coconut Milk Curry, Beef Curry with Roti, Boiled Duck Egg and Pork in Thai Gravy Stew, Sweet and Sour Crispy Rice Vermicelli Served with Grilled River Prawn, KULAO TAK BAI Dried Salted Fish Fried Rice with Fresh Chilis Served with Sour-Vide Duck Egg Yolk, etc. There are also a variety of drinks that enrich the taste , including premium tea made with a special recipe from Singha Park Chiang Rai Province, cold-pressed juices, cold-pressed herbal juice, coffee, etc.

Waan Thai Restaurant is located at Thonglor Soi 9, open daily, from 11:00 a.m. to 5:00 p.m. For more information, call 094-215-3945 or www.waanthai.com FB, IG: @waanthaidessert

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https://www.nationthailand.com/pr-news/more/pr-news/40023036

AstraZeneca vaccine highly effective at preventing COVID-19 severe outcomes and death when used as first or second booster: study

TUESDAY, DECEMBER 13, 2022

WHO recommends COVID-19 Vaccine AstraZeneca as booster in revised Good Practice Statement on the use of COVID-19 Boosters, based on latest data

BANGKOK – AstraZeneca’s COVID-19 vaccine (ChAdOx1-S [Recombinant]) was highly effective at preventing Omicron-related COVID-19 severe outcomes or death when used as a first booster, irrespective of the type of vaccines previously given, with an 89% relative risk reduction. Following a second booster, protection increased further with no severe outcomes or death being observed. The data from Thailand’s Chiang Mai University and Chiang Mai Provincial Health Office, et al, was published in the International Journal of Infectious Diseases. In all schedules studied, a booster with COVID-19 Vaccine AstraZeneca was shown to offer comparable protection to mRNA vaccines. 

Based on the latest data, including that from the Chiang Mai University, and following advice issued by the Strategic Advisory Group of Experts (SAGE) on immunisation, the World Health Organisation (WHO) has revised its Good Practice Statement on the use of COVID-19 boosters to include the use of viral vectored vaccines, including COVID-19 Vaccine AstraZeneca, as first or second boosters as part of any COVID-19 heterologous vaccination schedule.

WHO has also concluded that currently available data are not sufficient to support a preferential recommendation for bivalent variant-containing vaccine boosters over other currently available viral vector and mRNA vaccine boosters.

Data from an earlier analysis of the same data set, posted as a preprint in Research Square, show that a first booster with COVID-19 Vaccine AstraZeneca was also effective at preventing COVID-19 infections due to Omicron, offering comparable protection to mRNA vaccines.

Emeritus Professor Suwat Chariyalertsak, MD, Dr.PH, Faculty of Public Health, Chiang Mai University, Thailand, commenting on the data produced in collaboration with the Chiang Mai Provincial Health Office, said: “Our studies provide important data showing that COVID-19 Vaccine AstraZeneca and mRNA vaccines are both effective as first or second boosters in reducing the risk of Omicron-related severe COVID-19 or death when used as part of a heterologous schedule. Adopting a heterologous, or ‘mix and match’, vaccination schedule may help enhance ongoing efforts to increase population coverage of booster doses.”

John Perez, Senior Vice President, Head of Late Development, Vaccines & Immune Therapies, AstraZeneca, added: “These new data further support our expectation that additional boosters of COVID-19 Vaccine AstraZeneca can help protect against all severities of Omicron-related COVID-19 from mild symptomatic to severe disease including hospitalisation and death. COVID-19 Vaccine AstraZeneca will continue to play an important role in helping to protect against currently-circulating COVID-19 variants as part of a primary or booster vaccination schedule.”

To date, over 3 billion doses of COVID-19 Vaccine AstraZeneca have been released for supply to more than 180 countries around the world, of which over two thirds have gone to lower- or lower-middle income countries. Based on model outcomes, COVID-19 Vaccine AstraZeneca is estimated to have helped save over 6 million lives during its first year of use.

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https://www.nationthailand.com/more/pr-news/40023020

Megabangna Opens Magic Factory of Festive Fun and Gifts

TUESDAY, DECEMBER 13, 2022

Megabangna kicks off the holiday season, bringing special gifts from the “MEGA HAPPINESS SEASON 2022: THE MAGIC FACTORY” today until January 5.

Megabangna Shopping Centre has opened the doors to its factory of joy for the grand celebration of Christmas and New Year with “MEGA HAPPINESS SEASON 2022: THE MAGIC FACTORY”, which runs from November 5 to January 5, bringing every customer the greatest happiness during the most festive time of year.

Campaigns and promotions have been planned for Megabangna fans to win incredible prizes throughout the month, with over THB 6.8 million in gifts and special prizes, as well as fun activities happening in almost every corner of the shopping mall.

Themed “THE MAGIC FACTORY,” this year’s decoration takes on the concept of a magical factory of happiness in the Atlantic where super-cute workers prepare infinite happiness and smiles for everyone.

Another special surprise is that CHANEL is joining the festivity with the amazing CHANEL HOLIDAY INSTALLATION.

Situated at the main entrance, the installation comes with the concept “GIVE WONDER, GIVE CHANEL,” making the moment of happiness even more complete. Last but not least, the “MEGA COUNTDOWN 2023” features the best lineup of Thailand’s leading musical acts, including POLYCAT, MEAN X SLAPKISS, THE TOYS, BOWKYLION, COCKTAIL, SLOT MACHINE, and GETSUNOVA, bidding farewell to 2022 and ushering in the new year with a spectacular display of music, sounds, and illumination.

Held on Saturday, December 31, 2022, the event will conclude the celebration of Megabangna’s 10th anniversary. 

Palinee Kongchansiri, President of Megabangna Shopping Centre, recounts the inspiration behind this incredible event. “For the past ten years, we have been operating under the philosophy of ‘WE CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE.’ Each of our activities is designed to best meet our customers’ requirements and expectations, providing them with the time of their lives so that every moment they spend at Megabangna counts as the best quality time imaginable”

MEGA HAPPINESS SEASON 2022 has a budget of THB 70 million to provide clients with a wide range of events from November 15, 2022, to January 5, 2023. The event will be divided into four distinct zones.

Megabangna’s intention with the special “Christmas Decoration” is to bring the greatest happiness to everyone with the wonderful styling of the shopping mall’s space for everyone to snap and share their moments of happiness.

Joining the ride are the lovely characters from ‘THE MAGIC FACTORY’ of the Atlantic in the land of snow-covered mountains and glaciers, from Santa Clause and friends who come bearing gifts, passing over the joy and happiness to everyone.

Another highlight has to be Santa’s fluffy and sweet helpers, the penguins and polar bears, who have nothing but love and happiness to give. Then there are the reindeer, the darling messengers that deliver Santa’s gifts to good people all across the world, and the snowman, who represents happiness and creativity. During the Christmas season, everything is ready for your finest Instagram moments for everyone to share with their loved ones.

ZONE 1: WELCOME GATE
Located near the entryway of the Mega Food walk, the zone is accompanied by the polar bear, who is waiting to greet visitors as they enter the MAGIC FACTORY.

ZONE 2: THE MAGIC FACTORY
The gift factory is situated in the midst of sparkling white snow, surrounded by little penguins and snowmen working their assigned tasks at the production, transportation, and quality control departments, ensuring that the best-quality gifts reach people all over the world. The security guards are an adorable army of gingerbread men, while everyone’s favourite person, 

Santa Clause, and his right-hand man, the polar bear, run the entire factory. Other attractions include the Polar Parade, Christmas Carols, and special shows performed by children from the Mega Smart Kids Institutes, who will delight consumers every weekend throughout December.

ZONE 3: MEGA SMILE REWARDS HAPPY STATION The activity and redemption zone is for Mega Smile Rewards members who purchase between 1 December 2022 – 3 January 2023. Bring your receipt to claim privileges and gifts every day throughout the month at the activity booth near Fashion Galleria Zone 

ZONE 4: CHANEL HOLIDAY
Megabangna partnered with one of the world’s biggest luxury brands to make this holiday season even more memorable. CHANEL joins the festivities with “GIVE WONDER, GIVE CHANEL,” a special installation inspired by a spaceship. Everyone is welcome to board the CHANEL spaceship to return to earth and celebrate the season of joy with their loved ones, along with exclusive gifts from CHANEL.

The next task is for all of the shoppers out there. “MEGA WISH” rings in the New Year with a bang. From now until January 3rd, 2023, Mega Smile Rewards members who shop a minimum purchase of THB 2,500 per receipt or redeem 3 Mega Smile Rewards points to get one chance to win THB 1.8 million-worth of prizes via the Megabangna application, including a Honda City Turbo RS CVT, the total of THB 100,000-worth of vouchers, Galaxy Flip 4 256 GB phones, products from brands such as GRAPHITE, Scooter Segway, the Apple Watch Series, and 31 other amazing gifts.

Another promotion that shoppers have been anticipating is the “ADVENT CALENDAR 2022.” From December 1st, 2022, to January 3rd, 2023, every Mega Smile Rewards member who dines or makes a minimum purchase of THB 3,000 per receipt will have a chance to play special games and win special gift cards and surprise gifts, including the big rewards from 80 shops that have joined this amazing campaign. Every day, 68 awards totalling THB 5 million are given away, ranging from cash cards to cosmetic sets, jewellery, diamond pendants, electrical appliances, musical instruments, IT products and gadgets, and fashion items. The total value of the rewards from the two campaigns comes to THB 6.8 million.

Don’t miss the legendary New Year’s Eve and Megabangna’s 10th-anniversary celebration, “MEGA COUNTDOWN 2023.” This iconic concert will cement Megabangna’s reputation as the landmark for the greatest countdown event in eastern Bangkok with an extraordinary lineup of Thailand’s hottest performers. Enjoy the final leg of Megabangna’s 10th-anniversary celebration with a stunning sound and illumination performance that will make the year’s final night more memorable than ever. See you on December 31st, 2022, from 16.00 onward.

Celebrate the season of happiness and welcome the year 2023 with us today through January 5th, 2023 at Megabangna Shopping Centre’s “MEGA HAPPINESS SEASON 2022: THE MAGIC FACTORY.”

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https://www.nationthailand.com/pr-news/more/pr-news/40023004

BTS calls for debt repayment in a new way

MONDAY, DECEMBER 12, 2022

BTS Group Holdings chairman Keeree Kanjanapas led executives and employees to worship at Thao Maha Phrom shrine near BTS headquarters on December 9 where they prayed for an unpaid debt owed to BTS to be repaid as soon as possible.

BTS has carried the weight of the debt for more than three years. We are waiting patiently. We have proceeded according to the law. First, we requested the debt be rapid. Next, we clarified the facts. Third, we filed a complaint to the Administrative Court. We are waiting with hope, but still have not had a response from a government that is evading its responsibility. Today, we have to rely on sacred statues. #debtmustberepaid

More than three years weighed down by an unpaid debt. This is how BTS has been fighting so far. We called for debt repayment. We issued our first clarification about the debt. We waited… We filed a complaint with the Administrative Court. The court ruled [the government] had to repay the debt. We waited… The government evaded its responsibility. We issued our second clarification about the debt. We waited…with hope. But there was no response.

“I never thought that our company would be bullied by politicians.” No hope. We must pray to sacred statues. “We have done our best to ensure that people will not suffer, but the government was not concerned about us. We relied on many people involved in the debt, including the government. But the issue has not been settled. So we pray for Thao Maha Phrom’s kindness. Please settle many outstanding issues, especially the government’s debt, as soon as possible. We have done our best. May Thao Maha Phrom please have mercy.” Debt…must be repaid

Source: BTS

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https://www.nationthailand.com/pr-news/more/pr-news/40022982

Adidas reveals ‘Al Hilm’, the official match ball of the FIFA World Cup 2022™ Finals

SUNDAY, DECEMBER 11, 2022

Bangkok, 11 December 2022 – Today, adidas reveals Al Hilm – the Official Match Ball for the semifinals and final of the FIFA World Cup Qatar 2022™. Al Hilm, which translates as “The Dream” in Arabic, follows on from the Official Match Ball of the group stages, Al Rihla, which translates as “The Journey”.

Both balls feature the same technology, engineered to support the highest game speeds as they travel faster in flight than any other World Cup ball. Al Hilm is revealed with a unique graphic design, befitting of an occasion as historic as the final matches of a FIFA World Cup™.

The design is set on a textured gold base color which features a subtle triangular pattern, drawing inspiration from the sparkling deserts of the region that surround the city, the color of the FIFA World Cup™ trophy, and the pattern of the Qatar flag. Bold red accents complement the graphic, reflecting both the generative architecture of Qatar, and once again, the country’s flag.

The ball encapsulates its namesake, Al Hilm – “The Dream”, as it connects to the twilight hours, where the red sky meets the desert sand at dusk – a time when dreams are set to come true under the floodlights of the Lusail Stadium – the stage for the Final.

“Al Hilm represents a beacon of light on the power of sport and football to bring the world together. Millions will tune in from almost every country around the globe, united by their passion for the game. We wish all teams involved in the final stages of the tournament the best of luck as they compete on the largest stage that football has to offer” said Nick Craggs, General Manager – Football, adidas.

Designed from the inside out using data from rigorous testing in adidas labs, wind tunnels, and on-pitch, Al Hilm features the same new panel shape and surface textures introduced for Al Rihla:

• CTR-CORE – An innovative core within the ball that is tuned to support fast, precise play with maximum shape and air retention
• SPEEDSHELL – The ball’s polyurethane (PU) skin featuring micro and macro textures and a 20-piece panel shape

Utilizing the latest technological advances in ball design, Al Hilm includes the same unprecedented adidas ‘Connected Ball’ technology as Al Rihla, which has proven invaluable in helping match officials making faster and more accurate decisions during this World Cup.

Combined with player position data, the innovation offers Video Assistant Referees instant data, to help optimize decision making for a seamless fan experience. By combining the ball tracking data captured by sensors within the ball and applying artificial intelligence, the new technology provides an automated offside alert to the VAR team.

The ball was also designed with the environment at its heart – all components have been carefully considered, and Al Hilm is the first World Cup semifinals and final ball made using only water-based inks and glues.

The adidas Al Hilm Pro (5,000 THB) and Al Hilm Mini (500 THB) drop on 11th of December, 4 PM and will be available via adidas Brand Center, adidas app, www.adidas.co.th, and LINE: @adidasthailand, Ari Football, Supersports, and retail stores.

To find out more, please visit: www.facebook.com/adidasTH and Instagram @adidasThailand or @adidasfootball. Follow the conversation on Instagram and Facebook using #adidasfootball #FIFAWorldCup #ImpossibleIsNothing and #adidasThailand.