“Singha”, German Embassy continue the “Dual Vocational Training” project to prepare Thai students for working in Europe
TUESDAY, DECEMBER 20, 2022
Boon Rawd continues the “Dual Vocational Training” project by joining the German Embassy and cooperating with the German-Thai Chamber of Commerce to increase the standard of education from Germany, a country with a vocational education curriculum that is recognized worldwide as a guideline for developing and enhancing the capabilities of Thai vocational children with Real-studying and Real-learning by being an internship with the factory “Pathumthani Brewery” to train a good foundation and get a German standard certification that indicates the ability to work in Germany and many other European countries.
Mr. Piti Bhirombhakdi, Duputy First Senior Executive Vice President, Boon Rawd Brewery Co., Ltd., who leads the management of all Boon Rawd Brewery factories, informs that Germany is one of the world’s leading countries in industrialization and is also recognized for its high standards of vocational education. Over the past 3 years, Boon Rawd Brewery has worked with the German Embassy, the German-Thai Chamber of Commerce, and the Don Bosco Technological College to jointly bring standards of knowledge to improve skills in vocational education. However, to develop Thai youths in the education system to have the capability to become professionals in the global job market. To get to that point, curriculums have been designed according to German standards along with real learning and working with Boon Rawd Brewery’s production plant to ultimately build Thai youths to become more and more talented. And at the end of the course, Thai youths will receive a certificate approved by the German Ministry of Education, which can be used as evidence when applying for jobs in Germany and Europe countries.
This year, the program has expanded the success from the previous year, developing vocational education and training courses in the Mechanic field. Previously, personnel were created for the High Vocational Certificate in Electronic control specialization. This is because it is a field that coordinates with the needs of the industrial sector and that expands in the future to increase the job opportunities for Thai vocational youths. More significantly, the company is also the first Thai private company in the ASEAN to receive Level A accreditation from the German Ministry of Education.
However, the training program endures for 2 years according to the standard of German education or GTDEE (German -Thai Dual Excellence Education) and Thailand. Besides, studying theory in the classroom, students will accomplish actual work training at Pathumthani Brewery Co., Ltd. in the Boon Rawd Brewery Group, an organization that has been in business for more than 89 years to gain experience, grow the knowledge and abilities of Thai vocational youths and international skills to ready for work in the future, specifically in Germany, which is a developed country and its industry is excellent advanced that it gains worldwide recognition.
For the production of vocational students who will become professionals under the training program “Dual Vocational Training” in 2023, up to 10 Thai youths will be enrolled for training and ready to join the Thai and European industries in the future.
Pi Securities welcomes their new CEO, Bob Wouters – ready to unlock Pi’s potential and drive the digital transformation
TUESDAY, DECEMBER 20, 2022
Bangkok, Thailand – Pi Securities Public Company Limited or “Pi”, one of Thailand leading securities brokers and provider of comprehensive investment services appointed their new Chief Executive Officer Mr. Bob Wouters to drive the growth and digital transformation of the company.
Bob is a seasoned transformation leader in financial services with a strong track record of building and growing companies. He joins Pi Financial from bolttech and FWD Insurance where he was CEO of its non-life insurance company in Thailand and as country manager also responsible for Bolttech’s Thai digital insurance broker and device protection business.
Bob has over a decade of experience in the Thai market where he initially helped divesting ING Life’s operations to FWD. His experience in transforming, digitalizing and growing companies in the Thai market provides him with the background needed to guide Pi Financial through the rapidly changing landscape of securities brokerage.
“I am excited to join the team at Pi and help capture the lead in the digital disruption that has started in the Thai securities brokerage space. In leveraging Pi’s strong technical and commercial capabilities to our newly developed digital platform I believe we can provide superior support to our existing customers and win a new generation of investors.
We will continue to invest in our traditional business and aim to grow that part through “digital with a human touch” by minimizing paperwork our customers and advisors can truly focus on the opportunities in the market – both in Thailand and globally.
We are unlocking the potential of the company through our people so our “Pi Application” and platform will help grow financial inclusivity in Thailand by bringing attractive products and new ways of trading and investing,” Bob said.
Centara Extends Management Agreement with Centara Pattaya Hotel and Centara Nova Hotel & Spa Pattaya
TUESDAY, DECEMBER 20, 2022
This exciting arrangement will see Centara managing these properties for another five years
Centara Hotels & Resorts has confirmed the signing of hotel management agreement extensions by Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, Rony Fineman, owner of Centara Pattaya Hotel and Centara Nova Hotel & Spa Pattaya, and Lon Ballard, owner of Centara Pattaya Hotel, to continue managing these renowned properties in one of Thailand’s most popular tourist destinations for a period of five more years.
Located in the heart of central Pattaya, a short walk from shopping, restaurants and the famed Pattaya Beach, Centara Pattaya Hotel provides a haven of relaxation in the midst of all the action.
Guests have access to a sparkling outdoor pool, two bars, an all-day dining venue and a rejuvenating spa. With a variety of guest rooms, including family-friendly studios and spacious suites, and multifunctional meeting spaces, this hotel offers convenience and comfort during every stay.
Ideal for families and couples, Centara Nova Hotel & Spa Pattaya offers 79 tastefully designed and well-appointed rooms and suites, each with a furnished balcony overlooking the pool, complete with a swim-up bar, terrace, jacuzzi and children’s pool.
The hotel also features an all-day dining venue, a pool bar, the award-winning SPA Cenvaree and modern meeting spaces. Just minutes away from sprawling Pattaya Beach, this hotel’s central location means local attractions, shopping, food, golf and water sports are always within easy reach.
Both Centara Hotel Pattaya and Centara Nova Hotel & Spa Pattaya are only a 90-minute drive from Bangkok’s Suvarnabhumi International Airport.
Hotel airport pick-ups and transfers can be arranged through the hotel at the time of booking.
Marriott International expects to introduce more than 35 luxury hotels around the world in 2023
TUESDAY, DECEMBER 20, 2022
From the expansive savannas of Kenya to the pristine shores of the Caribbean, Marriott International is set to expand its global luxury footprint and is reimagining high-touch hospitality
Cannes, France – December 8, 2022 – From International Luxury Travel Market (ILTM) Cannes, Marriott International, Inc. today announced plans to introduce more than 35 luxury hotels in 2023, delivering the unique and meaningful experiences desired by today’s luxury traveler. Boasting an unrivaled portfolio of luxury brands including The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection, EDITION, JW Marriott and Bulgari Hotels & Resorts, Marriott International continues to push the boundaries, reimagining travel with a globally inspired perspective that defines the future of luxury. With an unparalleled footprint of nearly 500 luxury hotels and resorts in 68 countries and territories today, Marriott International is poised to further its position as the global leader in luxury hospitality with more than 200 luxury properties in the development pipeline. From Kenya to Singapore and Japan to Mexico, more than 35 new hotels are slated to open next year in sought-after and emerging destinations around the world.
Luxury’s Great Reimagining
The world has experienced a seismic cultural shift following the events of the last several years, according to a study exploring the impact on the values and aspirations that matter most to guests, conducted in collaboration with creative agency Team One. “We are looking to the great reimaginers, people who perceive crises as moments of opportunity to rethink their lives and reimagine the world around them. Our collective mindset has changed from viewing travel as a luxury commodity to an activity vital to overall well-being,” said Tina Edmundson, Global Brand and Marketing Officer, Marriott International. “More than ever before, our guests are prioritizing more meaningful travel and time spent with loved ones, looking for experiences that reflect their personal values and enhance their overall quality of life.”
“Whether it’s a focus on nurturing closer relationships, a desire to be more present, or finding ways to make a positive impact, across our luxury brands we are evolving to allow our guests to focus on what they believe matters most,” said Chris Gabaldon, Senior Vice President, Luxury Brands, Marriott International. “As we grow our portfolio of luxury hotels and resorts in some of the most iconic and compelling destinations globally, our expanding footprint allows us to offer the transformative experiences that lead to a renewed sense of purpose and enhanced mental and physical well-being for the modern luxury traveler.”
The Ritz-Carlton Leads Through Innovation While Pursuing Global Growth
Showcasing a new, contemporary aesthetic and the renowned brand’s legendary service, The Ritz-Carlton continues to lead through innovation as it thoughtfully grows its portfolio in the world’s most exciting destinations. In 2022, the iconic brand drove global buzz with debuts in New York’s NoMad neighborhood and in Amman, in addition to celebrating the launch of Evrima, the first yacht from The Ritz-Carlton Yacht Collection. In the year ahead, the brand expects to open two new hotels in North America, including its first property in America’s Pacific Northwest region with The Ritz-Carlton, Portland, and The Ritz-Carlton Paradise Valley, The Palmeraie in Arizona’s coveted Scottsdale area. Set above the city skyline, The Ritz-Carlton, Melbourne is slated to grow the brand’s footprint in Australia next year, while The Ritz-Carlton, Fukuoka is expected to deliver a new offering in the business district of this southwestern Japanese city. Ritz-Carlton Reserve anticipates expanding its exclusive portfolio in 2023 with Rissai Valley, a Ritz-Carlton Reserve close to the historic Chinese valley of Jiuzhaigou and Nujuma, a Ritz-Carlton Reserve located off the West Coast of Saudi Arabia and part of the country’s Red Sea project.
St. Regis Celebrates its Vanguard Spirit in Alluring New Destinations
St. Regis continues to solidify its position as a global luxury icon by bringing its vanguard spirit, signature glamor and celebrated rituals to some of the world’s most desired destinations. Highlighting a commitment to growing its resort portfolio, in 2023 the brand expects to debut The St. Regis Kanai Resort, an enchanting haven nestled in a 620-acre nature reserve along Mexico’s Yucatán Peninsula with ocean views from every guestroom. In the year ahead St. Regis also anticipates expanding its footprint in North America with The St. Regis Chicago, an exquisite architectural marvel envisioned by Jeanne Gang Studio. The iconic brand is also slated to bring its acclaimed Butler Service and storied legacy to Belgrade and is expected to open its first two properties in Saudi Arabia by debuting a hotel in Riyadh and a resort located on its own private island within the Red Sea project. This past year also marked St. Regis openings in Qatar, India, Kuwait and Indonesia.
W Hotels Continues Pushing the Boundaries & Expanding to Iconic Destinations
In 2022, W Hotels introduced an evolved lens on its unassuming approach to luxury and is set to infuse subtle sophistication into each of its 67 hotels around the world. W pushes the boundaries of elevated design, regionally inspired programming and its iconic “Whatever / Whenever” service, which has been refined for the next generation of travelers. With the opening of W Algarve – atop the dramatic cliffs of Southern Portugal – and W Costa Navarino – located along the sandy shorelines of Greece – the brand debuted in two sought-after locales in 2022, providing a glimpse into W’s new vision. This year also brought further growth in the Middle East with the addition of W Dubai – Mina Seyahi, rising 31 stories above the Arabian Gulf, and in Canada with the W Toronto, which nods to the city’s rich musical heritage with Canada’s first W Sound Suite – the brand’s signature recording studio experience – and celebrates Toronto’s storied art scene, diversity of culture and legacy of inclusivity. Looking ahead to 2023, W Hotels anticipates debuting in Prague, Budapest, Edinburgh, Sydney, Macau and Milan. Also slated for later next year, W New York – Union Square and W Hollywood are expected to emerge newly transformed, embodying the fully reimagined W experience.
EDITION’s Rapid Expansion Continues in Top Destinations
EDITION, a unique luxury collection of individualized hotels considered the next chapter in the lifestyle hotel story, expanded into Madrid and Tampa in 2022. Known for sophisticated design, a curated taste of the locale, and modern service, EDITION Hotels is rapidly expanding internationally in 2023 with new openings planned across several regions, including the brand’s first properties in Italy, Mexico and Southeast Asia. With 15 hotels currently in the global portfolio, EDITION is projected to grow its personal and intimate hospitality experience to 21 total destinations by the end of 2023, with expected openings next year to include Rome, Riviera Maya at Kanai, Tokyo, Ginza, Singapore, Jeddah and Doha.
The Luxury Collection Brings Transformational Experiences and Destination-Rooted Authenticity
The Luxury Collection’s growing ensemble of more 120 hotels around the world offer the promise of authentic experiences that are highly immersive and deeply reflective of the destination. In 2022, the brand showcased elevated palatial interiors and world-class epicurean delights in Madrid with the opening of Santo Mauro, brought luxurious coastal charm to the idyllic Greek island of Paros through Cosme, and made its debut in Australia with the opening of The Tasman in Hobart, a waterfront city steeped in rich history. With each hotel serving as a portal to the destination’s unique charms, The Luxury Collection anticipates debuting properties next year in enthralling locations that span the globe, including Turkey, Barbados, Japan, Mexico and Tbilisi, Georgia.
JW Marriott Celebrates Guests through Well-Being Experiences and Exceptional Service
Inspired by its legendary namesake and offering experiences that encourage guests to be fully present, JW Marriott caters to sophisticated, mindful travelers who seek a balance in mind, body and spirit. In 2022, the brand celebrated openings in captivating destinations including São Paulo, Changsha, Istanbul, Bangalore and Frankfurt, marking the brand’s debut in Germany. In the coming year, JW Marriott anticipates continuing to bring its distinct style of warm, authentic service to established and emerging destinations with planned openings from Madrid to Jeju Island, South Korea, and Dallas to Xi’an and Berlin. The brand is also slated to enter the luxury safari segment in 2023 with the expected opening of JW Marriott Masai Mara Lodge in Kenya.
One Bangkok sweeps Asia’s Best Landmark Mixed-Use Development and Thailand’s Best Office Development awards
TUESDAY, DECEMBER 20, 2022
One Bangkok, the largest holistically integrated district in the heart of Bangkok has been awarded Asia’s first Best Landmark Mixed-Use Development and Best Office Development (Thailand) for its office Tower 4 at the prestigious PropertyGuru Asia Property Awards Grand Final 2022.
These awards recognise the excellence demonstrated by One Bangkok through its outstanding quality, unique design concept, location, quality of amenities, construction, success in the marketplace, the accomplishment of overall development goals, sustainable function, and innovation.
The PropertyGuru Asia Property Awards Grand Final 2022 is one of the region’s most renowned real estate awards where top country winners vie to be recognised as ‘Best in Asia’. One Bangkok had earlier won ‘Best Mega Mixed-Use Development’ and ‘Best Office Development’ at the 17th PropertyGuru Thailand Property Awards.
Lim Hua Tiong, Chief Executive Officer, One Bangkok, said, “Recognition from Property Guru is a testament to the confidence of industry leaders in One Bangkok. Our vision and ambition for One Bangkok go beyond real estate. The design principle of One Bangkok focuses on sustainability, a people-centric and smart city. We want to make impactful changes to the city, and to be part of Bangkok city evolving into one of the world’s greatest metropolises.”
“The offices at One Bangkok emphasize health, well-being, sustainability, and quality in every detail as an affirmation to create the ultimate workplace ecosystem of the future. For office Tower 4, we engaged world-renowned consultants to deliver beautifully designed, high-performance environments with flexibility and efficiency for the best occupant experience. It is also the first office tower in Thailand underpinned by future-ready smart technology, targeting WiredScore and SmartScore certifications, and is designed for WELL Platinum certification, ensuring the physical and social environments will benefit the health, well-being, and performance of occupants.” he added.
One Bangkok, a joint venture between TCC Assets Co Ltd and Frasers Property Holdings (Thailand) Co., Ltd. is located at the corner of Wireless and Rama 4 roads with direct linkages to the city’s burgeoning mass transit systems. One Bangkok comprises workplaces of the future, a new retail loop, superlative residences, hotels with the finest five-star hospitality, a world-class live entertainment arena, the presence of art and culture, and a vast, welcoming public realm that covers 50 rai (8 hectares) of the district. As a well-equipped smart city with sustainable infrastructure, One Bangkok aims to be the first project in Thailand to be awarded LEED for Neighborhood Development Platinum certification and WELL Building Standard to support human health and wellness.
Epic wins for BBDO in Asia and MENAP at the Epica this year, focusing on impact first
MONDAY, DECEMBER 19, 2022
Middle East and Asia, December 16, 2022 – At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field.
In contrast to other design and advertising awards, the Epica Awards are judged by the industry’s press, composed of 35 editors and senior reporters from marketing magazines. Out of the 3099 entries that were made this year, some work took home top honours. Among those who got recognised for their work were IMPACT BBDO, BBDO India and BBDO Bangkok.
In response to these wins, Josy Paul, Chairman of BBDO India, who has spoken at Cannes Lions in the past about the future of advertising said; “It’s evident from the work celebrated here, among all of the winning work that approaching advertising with a mindset of creating acts, not ads, is the way to go. The future of advertising should be about driving meaningful action. That’s what good advertising does. It goes beyond just selling physical goods. It has the power to help us see societal issues differently.”
In recent years, brands have been shifting their focus from the pursuit of just profit to purpose-driven work.”It’s truly a remarkable time to be creative. You have the power and the opportunity to truly make your work bring about a real impact on society, and make a positive change,” said Ali Rez, Chief Creative Officer IMPACT BBDO MENAP.
BBDO India’s see ‘Equal #ShareTheLoad’, for P&G’s Ariel detergent brought home gold at the Epica Awards for Creativity 2022 last week. Since 2015, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. The works have won multiple Cannes Lions since then, but most importantly, they’ve made an impact in India. In 2015, 79% of men believed that laundry is a woman’s job. Today, that number has dropped to 26%.
Regarding their latest Epica win, Josy said; “We are thrilled that our work has been recognized at the Epica Awards for Creativity 2022. We started the brand movement for social change in 2015 and it’s rewarding to see its impact on brand and culture. It’s the longest-running movement for any brand in India that’s been winning year after year. We thank our enlightened client and all our media, PR and activation partners for this record-breaking win. Our latest film has been viewed over 115 million times across platforms and we’re humbled to see so many people that keep watching the work, keeping the impact going.”
Thasorn Boonyanate, Chief Creative Officer, BBDO Bangkok added; “#ShareTheLoad has helped us see gender equality and in-home equality from a different perspective. This is not about content, but context and insights.”
Provoking change is sometimes referred to as changing the way we approach change. “In a time when newspapers are dying, AnNahar with the help of Impact BBDO decided to show how important they are. It’s one of the most powerful pieces of work I’ve seen so far in 2022,” said Thasorn Boonyanate.
IMPACT BBDO brought home gold for this work dubbed “The Elections Edition”, a campaign that was directed at Lebanon’s government claiming they couldn’t hold elections due to ink and paper shortages. Driven by this, the local newspaper AnNahar and Impact BBDO created a campaign to donate ink and paper to the government’s printing associate instead of using it to print their daily edition. To take a stand, the daily paper ceased publishing for the first time in its 88-year history. The powerful message of support spread like wildfire across the nation as citizens donated books, magazines, and paper to the government to secure the election.
Ali Rez, Chief Creative Officer IMPACT BBDO MENAP said “AnNahar truly believes in the impact purposeful work can have. They have consistently been incredibly courageous about using their newspaper to drive positive change in society – in this case, to protect Lebanese democracy. This campaign is the perfect example of how a traditional medium can be transformed into a highly integrated activation that is medium agnostic. In fact, the print medium for a newspaper in this case didn’t even exist.”
When it comes down to tackling serious health issues, Thailand has taken an unusually entertaining route. Responding to concerns raised by the Thai Health Promotion Foundation about the adverse effects of e-cigarettes on cognitive memory functions, with young Thais as the majority of users, BBDO Bangkok with lead Creative Head Thasorn Boonyanate wanted to approach this serious topic with a less serious tone.
The result? An entertaining animated mini-film called “The Experimental”, featuring a brilliantly funny fuzzball, Sunny, in a Korean laboratory and Baifern, his girlfriend, discussing Sunny’s e-cigarette addiction and its side effects. And for its approach, it won a Silver in the Public Interest – Health & Safety Online Film category.
“We were over the moon when we heard that we had won the Epica Award. Teens are crazy about e-cigarettes, but few are aware of the damage they actually pose. By adding a little humour, the video became a sharing hit, and even sparked the creation of memes among this young gen. Hopefully, more people will become aware of the effects of e-cigarettes. Thanks to Mum Films’ legendary commercial director Suthon Petchsuwan for partnering with us on this work,” added Thasorn Boonyanate, Chief Creative Officer of BBDO Bangkok.
Commenting on ‘The Experimental,’ Ali Rez said that “Thailand has an amazing reputation of making brilliant comedy work, and this is yet another fantastic example of it. A serious topic tackled in a humorous manner with memorable storytelling, engaging characters, and superb craft: absolutely brilliant.”
Josy Paul added, “The Experimental’ is fully mental! It is humour on steroids! A brilliant mix of animation and live-action story, this highly entertaining film presents genuine medical advice with ‘Thai’ lightness and quirkiness.The Thai Health Promotion Foundation and BBDO Bangkok promotes good health in a fresh and compelling manner.”
You can find the full results of this year’s winners at epica-awards.com.
GE Technology to use advanced recycling technology at new facility in S Korea
SUNDAY, DECEMBER 18, 2022
GE Technology will transform end-of-life plastic waste into Honeywell Recycled Polymer Feedstock (RPF) which can be used to create new plastics using Honeywell’s UpCycle Process Technology
Honeywell announced that GE Technology will license Honeywell’s UpCycle Process Technology at their planned advanced recycling facility in South Korea.
The plant will be able to convert mixed waste plastics into Honeywell Recycled Polymer Feedstock (RPF), which will then be used to create new plastics, and help enable the development of a circular economy for plastics.
Production is anticipated to begin in 2025 and is projected to be the first commercialized waste plastics recycling facility to use Honeywell’s UpCycle Process Technology in Korea.
The planned advanced recycling plant is expected to have the capacity to transform 30,000 metric tons of mixed waste plastics into Honeywell RPF per year.
“Honeywell’s UpCycle Process Technology not only allows us to reduce waste by expanding the types of plastics that can be recycled but also displaces the need for fossil fuels in the creation of virgin plastics,” said Woo-Hyun Shim, vice president, GE Technology.
“Enabling a circular economy for plastics in Korea is now possible through our licensure with Honeywell and their UpCycle Process Technology.”
Honeywell’s UpCycle Process Technology is a ready-now technology that utilizes molecular conversion, pyrolysis, and contaminants management technology to convert waste plastic to Honeywell RPF, which is then used to create new plastics.
The UpCycle Process Technology expands the types of plastics that can be recycled to include waste plastic that would otherwise go unrecycled, including coloured, flexible, multilayered packaging, and polystyrene.
When used in conjunction with other chemical and mechanical recycling processes – along with improvements to collection and sorting – Honeywell’s UpCycle Process Technology has the potential to help recycle nearly 90 % of waste plastics. This would represent a considerable increase in the number of waste plastics that can be turned into polymer feedstock
“GE Technology is the first company in Korea to license Honeywell’s UpCycle Process Technology, which will build upon GE Technology’s existing capability in waste collection and mechanical recycling,” said Barry Glickman, vice president and general manager, Honeywell Sustainable Technology Solutions.
“Honeywell’s technology can play a key role in driving a circular plastics economy to tackle the global challenge of plastic waste.” Today’s announcement expands the UpCycle Process Technology footprint, building on Honeywell’s recent announcements in the U.S., Spain, Turkey, China, and Egypt.
Honeywell’s UpCycle Process Technology was created within Honeywell’s Sustainable Technology Solutions (STS) business, which is part of Honeywell UOP.
This latest breakthrough technology builds upon Honeywell’s focus to deliver high-impact, environmentally sustainable solutions for customers and society.
Honeywell committed to achieving carbon neutrality in its operations and facilities by 2035. This commitment builds on the company’s track record of sharply reducing the greenhouse gas intensity of its operations and facilities as well as its decades-long history of innovation to help its customers meet their environmental and social goals.
Approximately 60 % of Honeywell’s new product introduction research and development investment is directed toward products that improve environmental and social outcomes for customers. About GE Technology
GE Technology is a leading waste management company in South Korea with the vision of Plastic Circularity, carbon reduction and Hydrogen Economy. With broad experience operating Material Recovery Facilities for years, GE Technology has been establishing strong value chains and offering full-service waste management and recycling optimization solutions.
Persistence to strive as the most sustainable data center in Thailand, SUPERNAP (Thailand) provides a solution for corporates, hyperscale’s and government desiring to consolidate their digitalization with better, and greener, digital infrastructure.
SUPERNAP (Thailand) celebrated the official opening of their first solar panel to power the most advanced data center in Thailand, reinforcing its position as the most sustainable colocation provider in the country.
With the continuous growth of data, and to cater to the green goals of global environmental protection, minimizing environmental impact by providing maximum energy efficiency and renewable energy is an urgent priority for cutting edge data centers.
During the ceremony, Mr. Yap Jin Yi, Chief Executive Officer of the company declared: “SUPERNAP (Thailand) position has always been being the leader in the industry of the region. Powering our data center IT load with renewable energy and being the most sustainable data center is another step to reinforce our position as frontrunner in the digital infrastructure in Thailand.”
As data centers are huge consumers of power, and electricity is the main cost of their operation, adding renewable energy to an energy efficient infrastructure is the key for data center sustainability.
Mrs. Ajarin Pattanapanchai, former Permanent Secretary at the Ministry of Digital Economy and Society and newly appointed Board of Director at WHA Industrial Development Public Company Limited declared during her congratulatory speech: “Data center are at the heart of the economy, as the digital backbone of businesses and governments, hosting data globally and making them accessible. […] SUPERNAP (Thailand) is once again a success story, pathing the way in Thailand of the global movement of industries changing from digital economies to green economies.”
SUPERNAP (Thailand) selected WHA Utilities and Power Plc. (WHAUP) to install the solar power system to provide green energy to the data center, with utmost confidence to WHAUP full turnkey approach to meet the company’s business sustainability objective.
The solar farm was built next to SUPERNAP (Thailand)’s data center premises located in the Economic Eastern Corridor (EEC), outside the Bangkok flood zone and close to international network landing station with links across the country of Thailand.
“SUPERNAP (Thailand) delivers higher service capabilities than any data center in Southeast Asia. Having SUPERNAP (Thailand) as our solar power customer reinforces WHAUP’s expertise and reputation as one of the leading service providers of solar power systems in Thailand”, said Mr. Somkiat Masunthasuwun, Chief Executive Officer at WHA Utilities and Power Plc.
Built with more than 350 patents, including energy efficiency innovative technology, such as a proprietary environmental station and software for their patented air handlers, ensure a strategic decrease of energy consumption and enable SUPERNAP (Thailand) data center with the best PUE in the nation. Power Usage Effectiveness (PUE) is the most significant key performance indicators to show how efficiently a data center uses energy.
Furthermore, SUPERNAP (Thailand) uses less than 0.05 L/kWh, which is less than one cup of water for every kilowatt-hour delivered to servers. According to the US Department of Energy report, Water Usage Efficiency (#WUE) of an average data center is 1.8L per 1kWh.
Providing colocation and cloud, the company meets the public and private sectors demand for sustainable digital infrastructure and consolidates their leadership and competitive advantage.
Rock by the River with Anantara During the Bangkok Riverside Fest 2023
FRIDAY, DECEMBER 16, 2022
A standout event on the city’s social calendar, the annual Bangkok Riverside Fest is back after a three-year hiatus to bring a vibrant mix of music, water sports and alfresco feasting to the banks of the Chao Phraya River.
Taking place over the weekend of 3-5 February 2023, the festival aims to capture the spirit of the community as well as celebrate local culture and raise charitable donations for Anantara’s elephant-related projects throughout Thailand.
The third instalment of the popular festival promises a number of new surprises alongside such crowd-pleasers as overwater fireworks, VIP champagne tents, an interactive display from Thailand Kite Association, and concerts by leading Thai artists in the Music Zone.
This year, the festival line-up features a number of top acts including mini-concerts from PiXXiE, POLYCAT, VIOLETTE WAUTIER, MEAN, LIPTA, 4EVE, patrickananda, Wanyai Feat. Mon Monik, as well as live DJ sets for dancing on the grass.
Families will find a dedicated Kids’ Fun Park with bouncy castles, kiddie paddle boats and giant bubbles, a bustling Flea Market with local vendors selling everything from handcrafted items to Thai souvenirs, and of course the Foodie Village treating the hungry crowds to festival food staples, Thai street food classics and international dishes from Thailand’s top restaurants and Bangkok’s favourite chefs. Guests can also relax with an indulgent artisan cocktail in the beer and wine gardens while taking in the water action.
During the day, the sporting events on the mighty Chao Phraya will be the main attraction with elephant boat racing teams battling it out for a chance to win luxury prizes. The competitively-minded among public will also be offered a healthy challenge by signing up for kayaking and stand-up paddle-boarding contests. After dark, the action will shift to the Music Zone with performances running late into the night.
To make a weekend out of it, guests can combine their festival experience with a stay at the adjacent Anantara Riverside Bangkok.
During the festival, Anantara Riverside’s complimentary shuttle boat will be running an hourly service between the BTS station – Saphan Taksin and the resort’s jetty until late.
EGCO Group and Hitachi cooperating on development of smart industrial estate
THURSDAY, DECEMBER 15, 2022
Electricity Generating Plc (EGCO Group) and Hitachi Group will jointly study technology and intelligent systems for the EGCO Rayong industrial estate, according to a memorandum of understanding between the two.
The estate in Rayong is being developed into a smart and green industrial estate for advanced industries, such as electric vehicle manufacturing, in the Eastern Economic Corridor ( EEC ).
EGCO Group together with Hitachi Asia (Thailand) Co., Ltd. and Hitachi Energy (Thailand) Limited signed MOU to carry out a project to study the development of technology and intelligent systems under the project named “Accelerated Digital Transformation: DX Study” for the “EGCO Rayong” Industrial Estate Project which seeks to jointly develop appropriate technology and smart system plan in this industrial estate, as well as apply the study results to other development projects of EGCO Group as appropriate.
This cooperation is in line with EGCO Group’s goal to develop the “EGCO Rayong” Industrial Estate Project, located in Map Ta Phut Municipality, Muang Rayong District, Rayong Province, covering an area of 621 rai, to be a smart and green industrial estate.
The Special Economic Promotional Zone which has been announced in the Royal Gazette is to support both S-Curve and New S-Curve industries. The four targeted S-Curve and New S-Curve industries which will be promoted to invest in the Special Economic Promotional Zone comprise the digital industry, next-generation automotive industry, robotic manufacturing industry, as well as aviation and logistics industries.
Thepparat Theppitak, EGCO Group’s President, said, “EGCO Group is committed to developing the “EGCO Rayong” Industrial Estate to respond to the needs of modern industries in all aspects including research & development and business promotion according to the targeted industries, such as the production of electric vehicles, modern battery production, supporting the aviation industry and data centre, etc., resulting in using expertise in the power business to support the demand for renewable energy and clean energy.”
It also places great emphasis on environmentally friendly management, caring for the community and society as well as all stakeholders according to EGCO Group’s strategic direction for driving the organization towards sustainability under the concept of Cleaner, Smarter and Stronger to Drive Sustainable Growth.
Andrew Hamilton, General Manager of Digital Transformation Consulting & Marketing Group, Hitachi Asia (Thailand) Co., Ltd., said, “Hitachi Asia and Hitachi Energy see this MOU as a great opportunity to work with EGCO Group to co-create the digital transformation roadmap for the “EGCO Rayong” Industrial Estate Project.”
The objective of the roadmap is to guide EGCO Group on its journey toward planning, designing, constructing and operating smarter and more sustainable industrial estates thus contributing to Thailand’s targeted S-curve industry’s growth in the Eastern Economic Corridor (EEC).
Worawut Waruttamapornsu, Country Managing Director, Hitachi Energy (Thailand) Limited said, “Hitachi Energy and Hitachi Asia are excited to work with EGCO Group for achieving its smart and green goals for the “EGCO Rayong” Industrial Estate Project. Hitachi affirms the knowledge and expertise of the teams for the collaboration for the roadmap based on the commitment to developing social innovation solutions for a smart, green and sustainable energy future for allCurrently, the “EGCO Rayong” Industrial Estate Project is in the process of designing details to prepare the infrastructure management system and allocation of usable space for maximum benefit.”
The construction is expected to commence in mid-2023. Meanwhile, EGCO Group is in the process of finalizing business and marketing plans, in line with the needs of the industries and to support the needs of targeted customers who expressed their willingness to invest in this industrial estate.
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