Hit film directors say copyright law must change for K-movies’ global success

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Members of the Directors Guild of Korea on Wednesday gathered at the National Assembly Members’ Office Building to talk about why the current Copyright Act should be revised for fair remuneration of filmmakers’ work and Korean movies’ further global success.

Hit film directors say copyright law must change for K-movies' global success

The event was jointly hosted by the DGK and Yoo Jung-ju, a lawmaker of the Democratic Party of Korea.

At the beginning of the meeting, director Park Chan-wook, who is currently in Los Angeles, joined via videoconference to show his support for a revision to the Copyright Act.

“I hope that the revised copyright bill can be passed as soon as possible,” Park said. “Only then, domestic creators will be able to work in a world-class environment. I will support the bill until the end.”

“I proposed the revised bill with 38 lawmakers — that is not a small number. We are holding this meeting to support the bill’s passage,” Yoo said.

Lawyer Kim Jung-hyun then explained that the current law stipulates that the rights to cinematographic works “shall be presumed to have been transferred to the producer of the cinematographic work unless otherwise expressly stipulated” and does not include any rights for the creators to share in the return.

During the discussion session that followed, five directors behind hit films that each attracted more than 10 million moviegoers — Yoon Je-kyoon, Kim Han-min, Kim Yong-hwa, Kang Je-kyu and Kang Yoon-sung — shared their experiences.

The session was hosted by director and actor Yoo Ji-tae and many directors, writers and lawmakers, including Park Hong-keun, Hong Ik-pyo and Do Jong-hwan, who joined the event in the audience.

“This law reminded me of the time when I finished making my first and second films, which were not successful. I was working on ‘War of the Arrows.’ At the time, my previous films were aired on cable channels and I remember thinking ‘who earns money from that?’ I desperately needed some money so I thought it would be nice if I could benefit from it,” Kim Han-min said.

Kim added that all the rookie directors present were not in great financial situations and a little support from the revised bill could offer meaningful help for them.

“DGK conducted a survey of 500 directors and found that they earn less than 10 million won ($7,450) a year on average. Some directors earn a lot of money but many more suffer. I hope that the revised bill can help them out,” Yoon said.

The director also talked about why it is important to improve the environment through the revised bill. “Korean content is becoming successful globally, and to sustain that growth it is important to create an environment that can attract many passionate and talented people.”

“Filmmakers spend one to two years — for some around 10 years — to develop and write a script. And then when we get to sign a contract that says we will hand over all the future royalty with productions. It is like all the hard work that I have put in is all sold at once with a down payment,” Kang Yoon-sung said. “What content in the world is sold like this?”

“Last year, DGK called me and said there is a royalty payment that I have to receive. I met with them and they explained to me that a broadcaster in France aired my movie and it is the payment for that. It was the first time in my whole career that I received money like that,” Kang Je-kyu said. “I envied creators in France and other parts of Europe who work in such an environment.”

“I was lucky. Songs in two of my hit movies — ‘200 Pounds Beauty’ and ‘Take Off’ — were also a big hit. My friend who was the music director of both films said the Korea Music Copyright Association fought for their right and as a result, he got royalty payments every time the movie is aired or someone sings the song at a karaoke,” Kim Yong-hwa said.

He added that it was not his friend whom he envied but the fact that he had an association that was backing him up.

“I wonder whether the Korean Film Council is using the movie development fund for filmmakers,” he added.

The fund he referred to is paid into by movie theaters. Under current law, they are required to contribute 3 per cent of ticket sales to KOFIC to support local movie development.

Actor Yoo Ji-tae concluded the talk by saying simply that “creating a sustainable environment for filmmakers is important.”

“I hope that we can create an environment where directors and writers do not have to do the part-time job of delivery or driving,” he added.

Song Seung-hyun

The Korean Herald

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Published : August 31, 2022

Number of Thais at risk of suicide set to jump tenfold

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The number of people at risk of suicide is expected to increase tenfold this year, the Thai Health Promotion Foundation warned on Wednesday.

Number of Thais at risk of suicide set to jump tenfold

ThaiHealth’s health risk control department director Chatwut Wangwon said even though the Covid-19 crisis has largely been resolved, problems relating to the economy and career are expected to trigger stress.

“Mental health is one of the problems that Thais should keep an eye on this year,” he advised.

Meanwhile, the dean of Chulalongkorn University’s Faculty of Psychology, Natsuda Taephan, said cumulative stress can be observed from self-screening in terms of thinking, behaviour, emotions and feelings.

She explained that mental health symptoms include negative thoughts in daily life, sleepless nights, not wanting to socialise, anxiety about relationships, mood swings, feeling hopeless or worthless.

“Those experiencing such symptoms should take extra care of their mental health or consult with mental experts,” she strongly advised.

Natsuda added that Chulalongkorn University and ThaiHealth have initiated a “Here to Heal” project to enable people who have mental health issues to consult with mental experts online.

Number of Thais at risk of suicide set to jump tenfold

Wipada Waenphet, a lecturer at King Mongkut Institute of Technology Ladkrabang, said happiness is the key to dealing with stress.

She said anyone can protect himself or herself from undergoing stress by changing one’s mindset, having optimistic thoughts, reviewing daily life and carrying out favourite activities including exercise or meditation for at least 10-30 minutes a day.

Published : September 01, 2022

By : THE NATION

Anti-Oxidant Extracts from Young Durians at the Trimming Period

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A team of researchers from Chula’s Faculty of Science aims to produce cosmetics creating value from agricultural waste.

Anti-Oxidant Extracts from Young Durians at the Trimming Period

Ateam of researchers from Chula’s Faculty of Science has discovered extracts from young durians with as high anti-oxidants as vitamin C that help moisturize the skin with UV protection.  They aim to produce skin care products as a way to help farmers to add value to their agricultural waste.

The durian has been called the king of fruits. It is vital to the economy since each year Thailand exports durians to various countries in the world bringing in a vast amount of income for the country as well as our growers.  Unfortunately, there are also large numbers of durian fruits that have yet to be maximized to their full potential for any added value.

“Each durian tree usually bears numerous flowers which means that farmers need to trim off around 200-300 young durians per tree.  The reason for this is that if all flowers yield fruits the tree will not be able to bear the weight and the branches will break.  Growers need to select the fruits that have the potential to be fully grown and look appealing enough to fetch a good price.” Associate Professor Supaart Sirikantaramas of the Department of Biochemistry, Faculty of Science, Chulalongkorn University related how the research project originated with the idea to increase farmers’ income and maximize the use of biochemical resources under the BCG (Bio-Circular-Green Economy) policy for Bio-economy

“There are vast areas of land devoted solely to the planting of durians which yield large numbers of fruits each year, yet raw materials deriving from the agricultural waste generated largely go to waste.  We have, therefore, tried to find ways to increase the value of young durians found in various orchards by studying their biochemical composition to see how they could be adapted for further use.”  

 Associate Professor Supaart Sirikantaramas of the Department of Biochemistry, Faculty of Science, Chulalongkorn UniversityAssociate Professor Supaart Sirikantaramas of the Department of Biochemistry, Faculty of Science, Chulalongkorn University

Vital elements in young durians
According to Supaart, young durians are the fruit of the durian (Durio zibethinus L.) at the stage of fruit trimming.  The meat has not fully developed and the durian’s unique odour which has sulfuric content is yet to appear.   At this stage, the fruit is 6-12 centimetres in length and produces a transparent slime similar to a snail’s slime inside the fruit when soaked in water.  

“The team conducted a metabolome analysis (all metabolites) of the young durian to determine its chemical composition along with its biological activities. Polyphenols which are very high in anti-oxidants were found along with Phenolics with their ability to halt or delay oxidation which is the cause of oxidants and can create glycation that involves adding sugar to proteins as well as the ability to protect the skin from ultraviolet rays.  Aside from that, pectin which keeps the skin hydrated was also found.”  

Supaart further indicated that the various substances found in young durian can also be found in various types of fruits and plants such as grape seeds or cocoa but in different quantities.  

Young durian extracts are good for the skin and the hair, odourless and safe

Putthamas Pewlong, a Master’s Degree student in Biochemistry at the Faculty of Science, Chulalongkorn UniversityPutthamas Pewlong, a Master’s Degree student in Biochemistry at the Faculty of Science, Chulalongkorn University

Putthamas Pewlong, a Master’s Degree student in Biochemistry at the Faculty of Science, Chulalongkorn University who is a member of the research team explained that extractions from the young durian with biomarkers are a straightforward extraction process that does not make use of toxic solvents that can affect consumers or the environment.  

The extraction also does not involve heat which helps reduce energy consumption, the process, and the cost involved.  This extraction method brings about relatively high levels of antioxidants and pectin.

“Once we got the young durian extraction we tested it on the skin cells by dividing the cells and curing them in the extraction for 24 hours.  We then add a cell that causes tension to create an effect that is similar to when we find dust or sunlight.  The results showed that cells with a high level of young durian extraction contain large numbers of live cells.  This means that when the cream is applied before being exposed to pollutants our skin gets more protection than not having applied any skin care.  In comparison with vitamin C, it is found that young durian extracts have a similar level of protection if not higher since it contains a high level of antioxidants.”

Aside from its efficacy, the research time also tested toxicity on the skin and found that the extract has a positive effect and does not show toxic. This means that they are highly safe and hardly likely to cause allergic reactions and can therefore be used in cosmetics and skincare products. 


“We tried taking sunscreen products on the market and mixed them with the extractions in powdered form at a level of 2-3% as determined by the FDA and found that the texture remained the same and even if the extract had a pale yellow colour to it when added to the product was hardly visible.  Most importantly there is no smell of durian which doesn’t interfere with the smell of the cream itself.”

Other than this, the research team also found that the extraction from young durian can affect an increase in cell divisions of hair roots which means that it has the potential of being adapted to diverse types of products in the future.

Young durian and value the future of added products
In the initial stage, the team researched vital extracts in the Mon Thong young durian.  It later branched off to other types of durians and found that regardless of its type the young durian yielded similar levels of vital extracts.  

“In the future, when our research reaches the stage of commercial production, we believe we can increase the income of our growers so that they do not need to cut off and discard the young fruit but send them off to be produced as extracts for skin care products.” 

Supaart concluded by saying that Thailand is rich in natural resources, especially in terms of agricultural products like fruits that are interesting and worthy of serious support for study and research that could be in the form of product processing, increasing the value of surplus raw materials as well as innovative developments. 

Anti-Oxidant Extracts from Young Durians at the Trimming Period

Finally, the research team wishes to express its appreciation to other members of the team for their cooperation.  This includes Associate Professor Manchumas Prousoontorn of CU Faculty of Science, Associate Professor Dr Varisa Pongrakhananon CU Faculty of Pharmaceutical Science, Assistant Professor Nat Tansrisawad, M.D. CU Faculty of Medicine and Atchara Paemanee from the National Omics Center, NSTDA.  

Published : August 31, 2022

Ukrainian Kostyuk’s handshake refusal latest sign of tension at US Open

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Geopolitical tensions simmered at the US Open on Thursday as Ukrainian Marta Kostyuk refused the customary handshake at the net when Belarusian Victoria Azarenka defeated her 6-2 6-3 in the second round.

Ukrainian Kostyuk's handshake refusal latest sign of tension at US Open

The pair exchanged a quick tap of the racket on Court 17 after Kostyuk whacked the ball into the net on the third match point and the three-time Flushing Meadows finalist let out a triumphant roar.

“Well, I wasn’t surprised. I don’t believe that making a big deal out of it is important. I always shake hands with my opponents,” said Azarenka, who added that Ukrainian Dayana Yastremska had done the same in Washington, D.C., last month.

“I cannot force anybody to shake my hand. It’s their decision. How did it make me feel? It’s not the most important thing in the world right now.”

It marked the latest uneasy moment at the year’s final major, where Russians, Belarusians and Ukrainians compete alongside one another against the backdrop of military conflict.

Belarus is being used as a key staging ground for Russia’s war in Ukraine, which Moscow terms a “special operation.”

Ukraine and the West accuse Russia of waging an unprovoked imperial-style war of aggression.

Kostyuk has repeatedly called for the WTA to ban Russian athletes from the Tour and told the Times last month that the invasion made Russian players on the tour into “enemies in a matter of minutes,” detailing how her family huddled in Kyiv amid assaults on the capital.

Days before their second-round meeting, it was the 20-year-old Kostyuk’s objections that helped prompt Azarenka to pull out of the tournament’s “Tennis Plays for Peace Exhibition” to raise humanitarian aid for Ukraine.

Azarenka said she was asked by the USTA to participate in the event and said at the time it was “a no-brainer” to accept.

“I thought that this was a gesture that really shows commitment. I’m not sure why it wasn’t taken that way. I don’t want to judge that, that’s what happened,” she told reporters.

“I can’t force it. I’m not going to go and say, ‘Oh, how dare you?’ It’s not my place. My place is to be there to offer, offer my help, and that’s it.

Most of the global sporting community moved swiftly to isolate Russia and Belarus after the invasion began in February but tennis players from the two countries avoided tour-level suspensions, with the sport’s governing bodies requiring they compete under neutral flags.

Wimbledon took it one step further when they banned athletes from both countries at this year’s major, which meant Russian world number one Daniil Medvedev could not take part.

The U.S. Open said Russian and Belarusian athletes could compete without their flag or country displayed, a move that frustrated some Ukrainian competitors, including 2019 semi-finalist Elina Svitolina who said organisers “should have taken more serious action,”

Asked what the tour could do to resolve the bitterness between players, top seed Iga Swiatek said: “Basically I think it’s already too late.

“The best time for ATP or WTA to do anything was when the war started, and where the tension was pretty big, I mean, in the locker rooms,” she told reporters after beating Sloane Stephens in the second round on Thursday.

Swiatek added that she hoped the governing bodies could arrange meetings between some of the players, “showing that we should be united”.

Published : September 02, 2022

By : Reuters

LEICESTER 0 UNITED 1 : Sancho sinks Leicester as Man Utd win three in a row

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Manchester United completed a third Premier League win on the bounce by beating Leicester 1-0 at the King Power Stadium on Thursday evening.

LEICESTER 0 UNITED 1 : Sancho sinks Leicester as Man Utd win three in a row

Jadon Sancho’s brilliant goal, scored midway through the first half, was enough to seal the victory for Erik ten Hag’s side away from home. 
 

Great play between Diogo Dalot, Bruno Fernandes and Marcus Rashford resulted in the ball being threaded through to Sancho and the England international rounded Danny Ward in the Foxes goal to score.

David De Gea saved well from James Maddison’s free-kick after the break, but United had the better opportunities to double our lead and were comfortable in closing out the win, which takes us up to fifth in the top-flight table.
 

FIRST HALF – REDS ON TOP

Despite a relatively even opening 10 minutes, it was United who quickly put our stamp on the game. Christian Eriksen had the first effort on goal, but his fizzing effort bounced just wide of the post. 

The home side registered the first shot on target, but Kiernan Dewsbury-Hall’s bending strike was saved easily by De Gea.

Just minutes later, the Reds opened the scoring, as excellent pressure by Dalot allowed the pitch to open up for United.

A couple of touches between Dalot, Fernandes and Rashford were all that was required for Sancho to find himself in space and slot home with complete composure, for his second goal of the season.

Our forward line continued to pick up great positions between the lines and Rashford played in Sancho once again but his effort was well blocked by James Justin, while Harvey Barnes whipped a shot just over the bar.

LEICESTER 0 UNITED 1 : Sancho sinks Leicester as Man Utd win three in a row

SECOND HALF – UNITED SHOW RESILIENCE

It was a confident and self-assured first-half from the Reds, but Leicester quickly grew into the game, rousing their home fans. Maddison’s curling 25-yard free-kick was tipped away by De Gea to prevent it from nestling in the top corner.

Moments later, Dewsbury-Hall whipped a dangerous ball into the box but Barnes couldn’t quite get his free header under control, with the ball just too high for him.

For the next 10 minutes or so, the chasing pack of Leicester pinned United into our own half, prompting Ten Hag to introduce Casemiro and Cristiano Ronaldo in place of Anthony Elanga and Sancho respectively.

LEICESTER 0 UNITED 1 : Sancho sinks Leicester as Man Utd win three in a row

Ronaldo was instrumental in what could have been a second goal for us, but his pass was intercepted before it could reach Eriksen who would have had a tap-in. 

Our no.7 came close himself just moments later, getting on the end of Dalot’s cross with a speculative overhead kick that went just wide.

Just when it seemed the win was secure, Justin had a golden chance during added time but he blazed his effort over De Gea’s goal.

Although the Foxes dominated large portions of the second half, United’s defence once more had the answer to everything that was thrown at them to see out yet another win, and secure another clean sheet on the road.
LEICESTER 0 UNITED 1 : Sancho sinks Leicester as Man Utd win three in a row

Published : September 02, 2022

By : THE NATION

Jury fails to reach verdicts in Giggs case

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The jury in the trial of former Manchester United winger Ryan Giggs was discharged on Wednesday (August 31) after failing to reach verdicts on charges he committed assault and controlling behaviour towards his then girlfriend.

Jury fails to reach verdicts in Giggs case

Giggs, 48, faced charges of causing actual bodily harm to Kate Greville along with controlling and coercive behaviour. He also faced a charge of common assault of Greville’s sister Emma.
 

The jury of seven women and four men told the judge they had been unable to reach verdicts after a trial which had lasted over three weeks.

The Crown Prosecution Service now has seven days to decide whether to proceed with a retrial.

Giggs, the former Wales manager, had pleaded not guilty to the charges and his defence said the allegations were “based on distortion, exaggeration and lies”.

The former United player was first arrested in the case and released on bail in November 2020.

Published : September 01, 2022

By : THE NATION

Manchester United complete Antony signing from Ajax

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Manchester United have completed the signing of Brazil winger Antony from Ajax Amsterdam, the Premier League club said in a statement on Thursday.

Manchester United complete Antony signing from Ajax

The 22-year-old, who joins for a reported initial fee of 80.75 million pounds ($93.65 million) and who played under United manager Erik ten Hag at Ajax, signed a five-year contract with the option of an additional year, United said.

“This is an incredible moment in my career to be joining one of the most iconic clubs in the world,” Antony told the club’s website.

Antony registered 12 goals and 10 assists in 33 games in all competitions as Ajax won a third straight Eredivisie title and made the last 16 in the Champions League last season.

He has been capped nine times by Brazil since his debut in 2021, scoring twice.

Manchester United complete Antony signing from Ajax

“Playing under Erik ten Hag was perfect for me and my development,” Antony added. “His style of football and coaching brings out the best in me…”

“My time at Ajax was fantastic … but now I am ready for the next challenge, and I can’t wait to join my new team mates and play my part in bringing success to Manchester United.”

United are 12th in the Premier League standings with six points from four games. They travel to bottom side Leicester City on Thursday.

($1 = 0.8624 pounds)
 

Manchester United complete Antony signing from Ajax

Published : September 01, 2022

By : THE NATION

Germany and Israel reach compensation deal over 1972 Munich Olympics attack

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Germany and Israel reached a compensation agreement on Wednesday (August 31), 50 years after eleven Israeli athletes were killed during a botched rescue attempt following their kidnapping by Palestinian gunmen at the Munich Olympics.

Germany and Israel reach compensation deal over 1972 Munich Olympics attack

The deal could put an end to a row which has lasted for years between the victims’ relatives and German authorities.
 

According to a statement released by the German and Israeli presidents on Wednesday, the ‘German state acknowledges its responsibility and recognises the terrible suffering of the murdered (athletes) and their families,” the joint statement by the two presidents said.

“Nobody has an idea what kind of Via Dolorosa we went through to get information, to get the documents, to get anything that everybody should get after such a disaster,” Ankie Spitzer told Reuters in mid-August.

Her husband Andrei Spitzer was the coach of the Israeli fencing team and among those killed.
 

In a written statement on Wednesday (August 31), German Interior Minister Nancy Faeser welcomed the agreement, saying “I am very relieved and grateful for the understanding with the familIes of the victims of the 1972 Olympics in Munich. We are supporting the victims’ families who suffer up until today from what happened.”

Faeser continued to say “a dignified memorial service on Sept. 5 is now possible where the victims and their fate will be at the centre.”

Earlier this month, the families said they were unhappy with the latest German compensation offers and that they planned to boycott a ceremony marking the 50th anniversary of the attack in protest.

German President Frank-Walter Steinmeier is scheduled to attend next week’s commemoration.

On Sept. 5, 1972, members of the Israeli Olympic team were taken hostage at the poorly secured athletes’ village by Palestinian gunmen from the Black September group.

Within 24 hours, 11 Israelis, five Palestinians and a German policeman were dead after a standoff and subsequent rescue effort erupted into gunfire.

Published : September 01, 2022

By : THE NATION

Red-Hot P.K. Shares Lead with Kusuma at 7th SAT-TWT Open

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Hot-shot Patcharajutar Kongkraphan produced a round low 65 to share the lead with hometown hope Kusuma Meechai at 11 under after the second round of the 7th Bt2.5 million SAT-TWT Open Road to World Ranking at Kabin Buri Sport Club in Prachinburi on Thursday.

Red-Hot P.K. Shares Lead with Kusuma at 7th SAT-TWT Open

The 30-year-old former LPGA player who won four straight local tournaments (two on the Thai WPGA Tour) between July and August blast six birdies on the front nine, two on the back with a bogey on the 10th. Her two-round total of 11 under-par-133 was matched by last circuit’s runner-up Kusuma who hit a second round 70.

“I got off to a great start by shooting three straight birdies. It really got me into the groove and I was very confident to play my shots,” said Patcharajutar or P.K. who, again, surged into contention after winning back-to-back titles on the 4th and 5th SAT-TWT Opens in Hua Hin and Petchaburi.

“I’m happy to be in this position again. However, there’s one more round to go. I really need to stay focused and go on the course with a good game plan. I will try to relax in the final round and read the lies better than today. Even I’m hitting the iron pretty well this week, I need to be more accurate with my wedge,” added 15-time winner on the professional tours. 

Overnight leader Kusuma, after a stunning round of 63 on Wednesday, had five birdies against two bogeys. She and Patcharajutar were one ahead of JLPGA Step Up Tour player Budsabakorn Sukapan.

Red-Hot P.K. Shares Lead with Kusuma at 7th SAT-TWT Open

“I’m a quite disappointed with my game today. I didn’t hit my iron the way I would have wanted to. I wished that I could have fixed my shots out of the bunkers better. Luckily, I still putted well which really helped,” said the Prachinburi-born.
Kusuma came close to winning her first title in three years after she settled at tied second in the 6th SAT-TWT Open two weeks ago at Panorama Golf and Country Club in Nakhon Ratchasima a fortnight ago, losing to Supamas Sangchan in the final round. 

“I really have to stick to my game plan and go onto the course with a pressure free attitude. Deep in my heart, I hope that I can win tomorrow. But I will try not to be so hard on myself,” said the 27-year-old Kusuma, hoping to stem her three-year drought of title since winning at the Black Mountain Golf Club in Hua Hin in July 2019. 

Budsabakorn, 24, shot three birdies for a 69. She has remained immaculate after 36 holes to follow a shot behind on 10-under-par 134 
“I’m quite happy with my form even I didn’t putt that well. As the greens became drier and firm, it was a bit tough to control the ball. But, being in this position is really beyond my expectations. I just came here to shape up my game and regain my confidence,” she said.

A total of 62 players made the cut at 8-over-par 152. The winner on Friday will receive the top prize money of Bt367,500. 

The SAT-TWT Open Road to World Ranking is sponsored by the Sports Authority of Thailand, National Sports Development Fund, Siam Commercial Bank, P Overseas Steal (Public Company Limited) and Kabin Buri Sport Club in Prachinburi. 
Red-Hot P.K. Shares Lead with Kusuma at 7th SAT-TWT Open

Published : September 01, 2022

By : THE NATION

Adidas unveils the new 4DFWD forward motion running shoe

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Adidas takes a step into the future with the reveal of the new 4DFWD, its most advanced running shoe. At the forefront of innovation, the shoe is the first to overcome a barrier that has long held runners back from reaching their full potential.

Adidas unveils the new 4DFWD forward motion running shoe

Designed to move runners in one direction only: forward – the shoe’s industry-first bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition. 

To make the impossible quest of creating the most technologically advanced running shoe yet a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of real-world athlete performance data to identify a design that would change the game for runners around the world. 

Adidas unveils the new 4DFWD forward motion running shoe

Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit. 

Adidas unveils the new 4DFWD forward motion running shoe

Anette (Peko) Hosoi, Neil and Jane Pappalardo Professor of Mechanical Engineering at the Massachusetts Institute of Technology, said: “When humans run, our forward motion is interrupted every time our foot hits the ground leading to a subtle stop-start motion between strides. 

Adidas unveils the new 4DFWD forward motion running shoe

“This is true for all runners – no matter your ability. At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. And the new 4DFWD does just that.”

Adidas unveils the new 4DFWD forward motion running shoe

Charlotte Heidmann, Senior Product Manager at adidas said: “At adidas, we’re always looking at the ways technology and data can intersect to create the best possible products for our runners. 

Adidas unveils the new 4DFWD forward motion running shoe

“With the new 4DFWD, we made the impossible possible, challenging the laws of science by using a unique performance benefit designed to move you forward. With every stride, the midsole of the adidas 4DFWD turns vertical impact into horizontal forward motion for an unstoppable smooth forward transition and new underfoot experience throughout the run”. 

Adidas unveils the new 4DFWD forward motion running shoeThe new 4DFWD features:

  • CONTINENTAL™ OUTSOLE INTRODUCED – A new Continental™ outsole provides extra grip for a confident run in any weather condition
  • ALL-NEW PRIMEKNIT+ & ENGINEERED MESH UPPER – An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most.
  • UNRIVALLED COMFORT – The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations (the 4D Run 1.0)
Adidas unveils the new 4DFWD forward motion running shoe

The shoe launches in a number of colorways including a Carbon Cloud White, and Impact Orange iteration for men, and Grey Five, and Cloud White colorway for women. 

Adidas unveils the new 4DFWD forward motion running shoe
Adidas unveils the new 4DFWD forward motion running shoe
Adidas unveils the new 4DFWD forward motion running shoe
Adidas unveils the new 4DFWD forward motion running shoe

The shoe, available via http://www.adidas.co.th is priced at THB7,300 and will be able to buy from September 8, with Early Access for members of the adiClub from September 6 to 7.

Adidas unveils the new 4DFWD forward motion running shoe

Published : September 01, 2022

By : THE NATION