Tag Archives: เศรษฐกิจ

First set of cross-platform rating data delivered

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First set of cross-platform rating data delivered

First set of cross-platform rating data delivered

THURSDAY, OCTOBER 06, 2022

THE NATION

The new system aims to combine online and offline measurements under one rating system

Bangkok, October 6, 2022 – The Association of Digital Television Broadcasting (ADTEB), in collaboration with Nielsen Thailand, unveiled the first detail of rating data under the new cross-platform rating system that both parties had previously debuted in August this year. 

The adaptation of cross-platform ratings has made Thailand the first country in ASEAN to implement the system that responds to the change in technology and consumer behaviours with an aim to raise the standard of the broadcasting industry to an international level.

In a press conference on Thursday, ADTEB revealed that the rating data will be delivered to the public every month in phases under the steps to fully implement the cross-platform rating system across all media and all platforms in Thailand by the first quarter of 2023. 

Currently, the census data from audiences of traditional and digital TV on television sets and digital devices (computers, tablets, smartphones) covering live and streaming programmes have already been delivered. In the last quarter of this year, the data delivered will cover viewing of rerun programmes as well, said ADTEB. The association hopes to add cross-platform data on total audience, sample groups and census by February of 2023.

ADTEB president Suparb Kleekajai, said “From the first set of data being delivered in August and September, we are excited that most Thais are still watching TV as a major outlet while streaming media are also influencing Thai people’s behaviour in media consumption. 

“The association hopes that the new cross-platform rating system will help establish a better understanding of media consumption trend by combining both online and offline media under one standard rating system, as well as help policymakers in setting suitable strategy for their platform,” he added.

THE NATION

ITD Regional Forum vows to open floor for trade and business cooperation on strengthening Asia-Pacific networks

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ITD Regional Forum vows to open floor for trade and business cooperation on strengthening Asia-Pacific networks

ITD Regional Forum vows to open floor for trade and business cooperation on strengthening Asia-Pacific networks

THURSDAY, OCTOBER 06, 2022

Aiming to engage new business ecosystem amidst world’s uncertainty

Thailand is going to host ITD Regional Forum 2022: “Futuristic Asia Pacific” in October 12, which is the country’s significant international forum to connect and strengthen trade and investment models with innovative solutions among the members of Asia-Pacific region, responding to uncertain global economic context that is under threats of many negative factors, including war-zone conflicts, climate change and a possible wave of new pandemic.

The COVID-19 pandemic has become the world’s transformation to the virtualization technology for saving the global trade and investment disruption from the pandemic, sending strong impact on all people living on the earth. Unfortunately, it has caused a big gap between those who could perfectly access and do not.

Despite this uncertain circumstance, new opportunities can also arise by making good use of the challenges. Businesses have to be transformed in having new business model, product, service or ethic or all to cope with the challenges. 

In a response to the world’s challenges on trade and investment, International Institute for Trade and Investment (ITD) is pleased to organize the regional forum “Futuristic Asia-Pacific” in Bangkok, participated by both local and international prominent speakers who have strong experience and expertise in their own field and been ready to decode the success and give suggestion on how to put the business growth in the sustainable way.

ITD Regional Forum vows to open floor for trade and business cooperation on strengthening Asia-Pacific networks

The highlight of event is involved with an exploration the future of the Asia-Pacific region by focusing on proactive movements of businesses, which are key innovators and influential players in an economy, toward shaping the new frontier of the region. The forum will touch upon businesses in key dynamic sectors regarding their current challenges, current circumstances, and probable solutions for overcoming the limits and reaping new opportunities.

The key dynamic sectors has included financial sector, technology sector, clean energy sector, tourism sector, agricultural sector, and logistics sector.

“The Asia-Pacific region is no doubt the factory of the world, the hub of supply chains, and major incubation areas for new innovations. In terms of international trade, the Asia-Pacific region has many (but also overlapping) free trade agreements. Populations of the Asia-Pacific region accounts for 60% of the world population and includes very large economies like India and China,” according to ITD.

It further said that the region also has strong diversity in both cultures and beliefs. Regarding these influential roles of the Asia-Pacific region to global economy, if the Asia-Pacific is affected by the macro challenges, its impact will be profound in large scale. At the same time, any initiative/proactive actions led by the Asia-Pacific players will potentially lead the world to the new horizon.

The forum will be presided over by Sansern Samalapa, deputy minister to the Ministry of Commerce in the morning session, followed by Dr Kobsak Pootrakool, director and senior executive vice president of Bangkok Bank Public Company who will deliver his keynote speech of “Welcome to the Future” to learn more about world economy in the future.

After that, it is a stage of panel discussion of “Future of Regional MNC”, which both Thai and foreign panelists are welcomed to share and explore key business strategy of different multinational cooperation in the next 5-10 years in the midst of rapid changing world.

For the afternoon session, the highlight will be dominated by two topics of panel discussion, which is the “Future of Startup Business” and the “Future of Technology”. Panelists who are keen on startup business and innovative technology for the future are ready to tell their own story, perspective and challenges for doing business in the fast-changing world phenomenal.

Meanwhile, former prime minister Abhisit Vejjajiva will also delivery his keynote speech of “The Future is now”, interpreted through his points of view about trends of macroeconomics, new policies or new regulations to build up new business ecosystem in the region.

The forum is expected to be wrapped by a closing remark from Manu Sithiprasasana, executive director, International Institute for Trade and Development (ITD), under a topic of “Future of ITD”.

It is believed that the forum would produce successful outcomes to deliver concrete thought of the future of Asia-Pacific region and relevant policy recommendations specifically in the areas of international trade and investment.

In addition, through sharing knowledge, visions and experiences of experts and business executives, this regional forum will also inspire individuals to see opportunities out of the chaos and look forward to the new positive momentum of Asia-Pacific region which can trigger the whole global system.

Fenton Whelan announce VIP roadshow to Thailand to showcase their £500m Park Modern Hyde Park development to Southeast Asian clients

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Fenton Whelan announce VIP roadshow to Thailand to showcase their £500m Park Modern Hyde Park development to Southeast Asian clients

Fenton Whelan announce VIP roadshow to Thailand to showcase their £500m Park Modern Hyde Park development to Southeast Asian clients

THURSDAY, OCTOBER 06, 2022

THE NATION

UK real estate developer Fenton Whelan is pleased to announce a special South East Asian roadshow to Thailand, Bangkok, (10th to 12th October 2022) showcasing to VIP clients their £500 million (GDV) Park Modern 18,000 sqm luxury development facing south over Hyde Park and Kensington Palace Gardens in Prime Central London.

The South East Asian roadshow is being led by Mr Lars Christiaanse, Sales & Marketing Director at Fenton Whelan. Appointments will be available from the 10th to the 12th October. 

Park Modern will deliver 57 one to six bedroom residences, including spectacular lateral apartments, three trophy penthouses, mews houses and 2,800 sqm of 5-star hotel style amenities including a concierge, resident’s lounge, signature restaurant and cafe, porte cochère with valet parking, and a wellbeing floor with a 25 metre pool, gym, spa, cinema, and treatment salon.

Fenton Whelan announce VIP roadshow to Thailand to showcase their £500m Park Modern Hyde Park development to Southeast Asian clients

Park Modern provides front row views over Hyde Park and Kensington Palace Gardens. The contemporary design by architect Lee Polisano of PLP Architecture represents Hyde Park’s finest park-side architecture to date. 

Following its launch in the UK more than half of the apartments at Park Modern have already been forward sold off-plan. The phenomenal sales success, a reflection of the quality of the development and its prime location, has made Park Modern Prime Central London’s fastest selling and most successful luxury development in several decades.   

Fenton Whelan announce VIP roadshow to Thailand to showcase their £500m Park Modern Hyde Park development to Southeast Asian clients

Park Modern provides spectacular accommodation on nine floors, offering generous ceiling heights and floor-to-ceiling glazing opening onto private terraces, giving residents a front row view of the park and city skyline. 

Fenton Whelan announce VIP roadshow to Thailand to showcase their £500m Park Modern Hyde Park development to Southeast Asian clients

A resident’s lounge and library compliments the 600 sqm signature restaurant and café. Below ground the wellbeing floor has a 16 sofa seat cinema, a state-of-the-art gym and an adjoining spa and leisure suite with a 25m swimming pool and jacuzzi, bordered by leisure decks with loungers, steam room, sauna, treatment room and salon.

Fenton Whelan announce VIP roadshow to Thailand to showcase their £500m Park Modern Hyde Park development to Southeast Asian clients

Thannicha Chowiwatthana, Manger, International Sales and Marketing at Savills, Thailand says: “Front row on the park, Park Modern is perfect for those looking to enjoy an exceptional quality of life and wellbeing in the heart of Prime Central London.  With a spectacular south facing aspect, Park Modern beautifully harmonises with the surrounding architecture and Hyde Park. The dedicated wellbeing floor gives residents space to retreat, relax and revive. Representing Hyde Park’s finest park-side architecture to date, Park Modern provides the most outstanding luxury apartments in London.”

Lars Christiaanse, Co-Founding Director of Fenton Whelan says: “This transformative, parkside development is a fusion of contemporary design and exceptional specification, Park Modern is a fresh, contemporary approach to the London market. Offering a truly elevated living experience overlooking Hyde Park, Park Modern offers a diverse range of residences with sizes, layouts and features to match every lifestyle- we are excited to be able to showcase this fantastic development to Southeast Asiain clients.”

Prices at Park Modern start from £2,200,000 approx. (THB 91 million). For further information on Park Modern contact Savills Tel: +66 (0) 2636 0300 or visit http://sav.li/parkml

THE NATION

New land appraisal price set to rise by an average 8%

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New land appraisal price set to rise by an average 8%

New land appraisal price set to rise by an average 8%

THURSDAY, SEPTEMBER 29, 2022

THE NATION

The Treasury Department plans to announce a new land appraisal price list for 2023-2026 on January 1 next year.

Department director-general Prapas Kong-ied said the move comes as the economy is recovering from the Covid-19 crisis.

He said the land appraisal price will rise by an average of 8 per cent, adding that the appraisal price in Bangkok is still the highest.

“The new land appraisal price list which will come into effect next year was made two years ago as the announcement had been postponed due to the Covid-19 crisis,” Prapas said.

The department normally announces the new price list every four years.

Prapas said the department’s Property Valuation Division can revise the appraisal price based on changes in landscape, such as new bridges, roads, expressways or train systems.

He said people would have to pay more land tax as the latest appraisal price will be used in new tax calculations.

“It is up to related agencies whether there will be measures to mitigate the public’s expense burden,” he said.

The appraisal price for land nationwide has risen by around 8.9 per cent, with the appraisal price in Bangkok increasing by about 3 per cent and in other provinces by an average of 8 per cent.

The highest appraisal price is 1 million baht per square wah for land on Silom, Ploenchit, Wireless and Rama I roads, followed by 750,000 baht on Sukhumvit Road, 450,000 baht on Ratchadapisek Road, 300,000 baht on Phetchaburi Road and 250,000 baht on Phahonyothin Road.

In other provinces, the highest appraisal prices are in Chonburi, Rayong and Chachoengsao, where the Eastern Economic Corridor is located, especially for land close to high-speed train systems.

THE NATION

Thailand’s cities must be prepared for an uncertain future, says eco-design expert

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Thailand’s cities must be prepared for an uncertain future, says eco-design expert

Thailand’s cities must be prepared for an uncertain future, says eco-design expert

TUESDAY, SEPTEMBER 27, 2022

THE NATION

All future city developments should take into account the uncertain future faced by the planet, Singh Intrachooto, chief of Kasetsart University’s Creative Centre for Eco-design, said on Monday.

He was speaking at the “Sustainability Expo 2022”, which opened at Bangkok’s Queen Sirikit Convention Centre on Monday and will run until Sunday.

Singh said the world’s population is being pressured by many problems like rising fuel prices, flooding, forest fires, poverty and social inequality.

In addition to all that, he said, rising sea levels due to global warming will force more than 200 million people to relocate, while over 400 million humans will face food and water shortages due to drought.

“So what should we do to cope with this extraordinary future?” he asked before unveiling the “Resilience Framework for Future Cities” created by the Magnolia Quality Development Corporation.

Singh is chief adviser to the corporation’s Research and Innovation for Sustainability Centre.

Thailand’s cities must be prepared for an uncertain future, says eco-design expert

He said the framework provides city development guidelines that tackle three uncertainties – nature and environment, living and infrastructure, and society and economy.

“It is not difficult for Thailand to build future cities, but it should be prepared to use existing resources efficiently,” he added.

THE NATION

Customer experience key factor in determining subscriber growth for telecom providers, study finds

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Customer experience key factor in determining subscriber growth for telecom providers, study finds

Customer experience key factor in determining subscriber growth for telecom providers, study finds

FRIDAY, OCTOBER 07, 2022

Nongluck Ajanapanya

Customer centricity will be the key to driving long-term growth for telecommunications (telecoms) providers, a recent survey found.

The joint study was conducted by Infobip, a leading omnichannel communications platform provider, and Kantar about what telecom subscribers want.

The objective is to understand what telecom subscribers want and, in turn, what telecoms around the world can do to improve their customer experience.

More than 3,000 telecom subscribers aged 18 to 69 in 15 countries worldwide participated in the study.

The findings disclosed that 53 per cent of subscribers switch operators due to poor customer service. Therefore, telecoms face challenges in becoming more customer-centric and communicating with subscribers through multiple channels in a unified manner.

Meanwhile, the top reason that respondents cited for switching telecom operators is too long to resolve their issue (48 per cent), followed by the need to contact the provider multiple times regarding the same issue (45 per cent), long waiting time to contact customer support (36 per cent), and getting transferred between agents and repeating their issues (35 per cent).

Other less-mentioned but notable causes included limited communication options, no replies from the operator to messages, no status updates upon issue resolution, and no 24/7 customer support.

Lim Jiun Kei, head of Operator Partnership Region APAC at Infobip, stated in an online press release on Friday that customer experience has now arguably become the most important factor driving customer loyalty and revenue growth in the telecommunications industry.

He also pointed out that the reasons customers change providers indicate a strong need for a holistic customer experience solution, also known as a “omnichannel communication solution”.

This omnichannel can assist telecoms in understanding their subscribers’ data, orchestrating personalised customer journeys, automating support, assisting agents in resolving customer issues with the availability of conversation history, and facilitating seamless cross-channel and chatbot to agent transfer.

The survey found that Covid-19 has also changed the way 60 per cent of subscribers interact with their telecom operator, with the use of digital channels increasing by 16-21 per cent while in-person communication has decreased.

Hence, as more people use digital channels for communication, omnichannel customer experience has become something they have come to expect.

Lim Jiun Kei said that the same goes for Thailand. He cited DataReportal, an online reference library, which found that Thailand’s internet penetration had increased to 54.50 million users, or 77.8 per cent of the total population. At the same time, people are now spending an average of around nine hours on the internet each day, an increase of 4.2 per cent from the previous year.

“To deliver a differentiating customer experience and stand out from the competition, telecoms must become far more agile, prioritise delivering a superior experience, embrace new technologies, and proactively direct subscribers to digital self-service channels that provide a frictionless journey,” he suggested.

Customers are now more technologically savvy and willing to try out new innovative products and services from their telecom providers, he concluded. They anticipate receiving digital self-service via an omnichannel approach that will ultimately deliver best-in-class customer experience.

Argentina, Brazil, Canada, Colombia, France, Germany, India, Indonesia, Mexico, Philippines, Portugal, South Africa, Spain, the United Kingdom, and the United States were the 15 countries surveyed.

Nongluck Ajanapanya

Baht opens slightly down against dollar on Friday as US jobs data looms

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Baht opens slightly down against dollar on Friday as US jobs data looms

Baht opens slightly down against dollar on Friday as US jobs data looms

FRIDAY, OCTOBER 07, 2022

THE NATION

The baht opened at 37.40 to the US dollar on Friday, weakening slightly from Thursday’s close of 37.36.

The Thai currency will likely move between 37.25 and 37.55 against the greenback during the day, Krungthai market strategist Poon Panichpibool predicted.

Poon cautioned over possible baht weakening in a volatile currency market as investors react to the latest US jobs data due on Friday.

He added that the market may push towards a risk-off state if the US labour data is better than expected.

He also advised keeping a close watch on the gold price, saying a fall to the support level could trigger gold purchases and a weakening of the baht.

Meanwhile, investors should monitor foreign transactions in Thai stocks as the baht would come under pressure from any significant outflows.

However, Poon said foreign funds were likely waiting to buy Thai assets, especially stocks following price falls. Moreover, economic recovery was giving Thai stocks greater attractiveness in the Asia market.

Poon forecast the baht’s resistance level at 37.60 to 37.80 to the dollar and the support level at 37.10 to 37.20.

He also advised investors to use hedging tools such as options to manage risks in a highly volatile currency market.

THE NATION

Baht likely to touch 37.40 to the dollar today: market strategist

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Baht likely to touch 37.40 to the dollar today: market strategist

Baht likely to touch 37.40 to the dollar today: market strategist

THURSDAY, OCTOBER 06, 2022

THE NATION

The baht opened at 37.30 to the US dollar on Thursday, strengthening from Wednesday’s close of 37.40.

The Thai currency will likely move between 37.20 and 37.40 against the greenback during the day, Krungthai market strategist Poon Panichpibool predicted.

He said the baht closed in on the 37.30 level as investors were more cautious even after data showed the US economy performed better than expected, especially the labour sector.

Investors are also closely watching nonfarm payrolls and wage growth results due on Friday.

Poon said the weakening of the baht might slow if foreign investors purchase more Thai assets, especially stocks, after the forward price-to-earnings ratio saw a reduction of 15 times near the 10-year average, making Thai shares more attractive.

As for the bond market, foreign investors might purchase more bonds again, especially those that are long term, after a yield increase, he said.

Furthermore, the auction of the new 10-year government bond (LB336A) also reflects high demand for bonds, Poon added.

He advised investors to use hedging tools such as options to manage risks in a highly volatile currency market.

THE NATION

Digitalisation and sustainable funding key items on agenda of Apec finance ministers

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Digitalisation and sustainable funding key items on agenda of Apec finance ministers

Digitalisation and sustainable funding key items on agenda of Apec finance ministers

WEDNESDAY, OCTOBER 05, 2022

Nongluck Ajanapanya

The two major items to be discussed at the upcoming Asia Pacific Economic Cooperation (Apec) Finance Ministers’ Meeting (FMM) 2022 would be digitalisation and sustainable financing, Finance Minister Arkhom Termpittayapaisith revealed on Wednesday.

He mentioned the Apec FMM agenda in a keynote address at the launch of an intensive training programme encouraging Thai businesses to export.

He described the current trade situation as “full of challenges and uncertainties”. The top three causes of concern are: rising energy prices, food shortages, and supply chain disruption.

Funding is one of the key requirements to address these challenges, said Arkhom. Hence, financial institutions must adapt by implementing digital systems to provide efficient service and policy.

Meanwhile, it is the responsibility of finance ministers to assist all people in obtaining funding with financial inclusion.

Thailand will host the Apec FMM on October 19-20. Finance ministers and central bank deputies from 21 member countries will attend to discuss how to best collaborate to drive economic growth in the Apec region.

Nongluck Ajanapanya

Exim Thailand launches workshop to encourage more exports by Thai businesses

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Exim Thailand launches workshop to encourage more exports by Thai businesses

Exim Thailand launches workshop to encourage more exports by Thai businesses

WEDNESDAY, OCTOBER 05, 2022

Nongluck Ajanapanya

Thailand’s Export-Import Bank of Thailand (Exim Thailand) is collaborating with four leading private organisations to launch “TOP X”, an intensive workshop programme, aimed at educating entrepreneurs on exports and developing enterprising businesses.

The programme is part of an effort to promote and assist Thai businesses, particularly small and medium-sized enterprises (SMEs), in exporting their goods and services.

The four partners are the Federation of Thai Industries (FTI), Thai National Shippers’ Council (TNSC), Thai Chamber of Commerce, and Mahidol University’s College of Management (CMMU).

Rak Vorkitpokatorn, president of Exim Thailand, stated at a press conference on Tuesday that the country currently has nearly six million entrepreneurs. However, even though they have the potential to compete in the international market, less than half of them export. The figure is even worse for SMEs, where only one per cent export.

Exim Thailand launches workshop to encourage more exports by Thai businesses“The problem is fear and lack of knowledge. TOP X will eliminate those difficulties and strengthen them with all essential information and tools,” Rak noted.

Thailand’s Finance Minister Arkhom Termpittayapaisith presided over the event and delivered a keynote speech, emphasising the importance of Thai businesses expanding abroad.

Speaking on the topic of “Export Opportunity for the Next Normal”, Arkhom stated that current scenarios and uncertainties have forced Thai businesses to expand their trade outside of the country. It is because the global market is larger and provides more opportunities for growth. Many supportive policies and measures have already been implemented by the government.

FTI chairman Kriengkrai Thiennukul praised the programme for helping the country create a new generation of entrepreneurs while equipping the old with updated knowledge.

“This is a proactive workshop designed to train our entrepreneurs to be skilled exporters. The majority of our top 50 exporters are now multinational corporations. As a result, we must assist our entrepreneurs in competing. Meanwhile, if you own a small business, the programme will act as a facilitator to help you go abroad safely “Kriengkrai stated.

Visit Limlurcha, vice chairman of the Thai Chamber of Commerce, added that the main objective of the programme was to adjust Thai entrepreneurs’ mindset about export.

“It is not difficult to export. They must overcome their apprehension. The programme will help them understand, expand their network, and provide experts to help them strengthen and sustain their business in the long run,” Visti said.

Chaichan Charoensuk, chairman of TNSC, added that doing business in the nation is not enough. The programme will show the way forward with new technology and innovation.

Wichitta Raktham, Dean of CMMU who is directly responsible for overseeing the course, said the programme will educate participants on how to seize opportunities, inspire them to take action, and provide some funding to help them achieve their goals.

“We will close every gap that prevents them from exporting,” Wichitta insisted.

Exim Thailand launches workshop to encourage more exports by Thai businessesThe Top X Executive Programme Class 1 is a 10-week training and workshop course for business owners and executives of both large and small companies to develop and enhance export business knowledge throughout the export value chain.

The workshop includes on-site training with experienced experts as well as business trips both domestically and internationally.

Exim Thailand launches workshop to encourage more exports by Thai businessesThe trainees will gain current and comprehensive knowledge, concepts, insights, and strategies on international business operation and management, as well as learn about relevant rules and regulations.

They will also broaden their experience through business trips, develop their business alliance networks, and expand their customer base through business matching deals.

Rak added that Exim Thailand will collaborate with Team Thailand to bring Thai entrepreneurs to the Next Normal global markets via both online and offline platforms, as well as the penetration of new frontiers, particularly the CLMV (Cambodia, Lao PDR, Myanmar and Vietnam).

“We have now established our representative offices there. The bank will contribute to the development of an international trade and investment ecosystem that connects Thailand’s economic, social, and environmental development and alliances, as well as add economic, social, and environmental value to the global community at large,” Exim’s president stated.

Exim Thailand launches workshop to encourage more exports by Thai businessesAll 50 participants of this first class will be offered a credit facility from Exim Thailand, with the lowest interest rate of 4.5 per cent per annum in the first year, no asset collateral required, no front-end fee for an export insurance policy under Exim for Small Biz programme. The credit approval is within seven business days.

Rak concluded that in order to grow and thrive, Thai exporters, producers for exporters, and air-land-sea logistics service providers must step outside of their comfort zone. Exim and its partners will act as facilitators to ensure their survival and success.
 

Nongluck Ajanapanya