Tag Archives: เศรษฐกิจ

GrabMart committed to helping small retailers tap consumers

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GrabMart committed to helping small retailers tap consumers

GrabMart committed to helping small retailers tap consumers

THURSDAY, SEPTEMBER 22, 2022

Nongluck Ajanapanya

Grab, a leading superapp in Southeast Asia, has promised to assist small merchants in reaching consumers in the digital era through GrabMart, an online platform for daily essential products.

Chantsuda Thananitayaudom, the head of marketing, Partnerships and GrabMart, Grab Thailand, told a press conference on Thursday that GrabMart has seen increasing popularity and tremendous growth since its launch in Thailand in April 2020.

The service provides on-demand delivery every day of goods from supermarkets, convenience stores, and local shops.

Chantsuda said the service responds effectively to the diverse needs and lifestyles of modern consumers seeking convenient shopping and on-demand delivery.

Despite constant changes in consumer behaviour since the Covid-19 outbreak two years ago, GrabMart’s business in Thailand grew significantly in 2021, compared to the previous year.

“Today, GrabMart service has expanded to more than 68 provinces, with over 15,000 merchant partners across the country,” said Chantsuda.

At present, there are approximately 9,000 small and medium enterprises (SMEs), or nearly 50 per cent of all merchandise. As a result, Grabmart hopes to attract more SMEs to its platforms.

“We plan to expand our merchant-partner base by targeting small-sized merchants to enable them to grow their customers and increase sales through digital platforms,” said Chantsuda.

GrabMart committed to helping small retailers tap consumers

Grabmart is classified as “Quick Commerce”, which differs from e-commerce. Quick commerce focuses on daily products that customers need to use that day and takes a short time to deliver, approximately 25 minutes, so the products are purchased from nearby grocery stores.

Over the last few years, online shopping has grown at an exponential rate. According to the “e-Conomy SEA Report 2021”, the total value of Southeast Asia’s e-commerce market was as high as US$120 billion, a 62 per cent increase over the previous year.

Although the total market value is less than that of the e-commerce market, quick commerce is regarded as one of the businesses with high potential, particularly in the online grocery category, where online purchases have a current penetration rate of only 2 per cent.

When purchasing on-demand everyday goods, shoppers consider three key factors: a wide selection of products, an affordable price, and quick delivery, according to a Grab study.

With these factors in mind, GrabMart developed a growth strategy centred on “Affordability, Wide Selection, and User Experience”.

Chantsuda said that Grabmart would maintain its affordability through marketing campaigns, expand a wide selection of products and merchant-partners, and provide a better user experience with enhanced convenience and quick delivery of daily essentials.

GrabMart committed to helping small retailers tap consumersChantsuda insisted that Grabmart would provide micro-entrepreneurs more opportunities to reach larger consumer groups, drive sales, and capture business opportunities via Grab’s platforms.

Currently, Grab operates across the deliveries, mobility, and digital financial services sectors in 480 cities in eight countries in Southeast Asia – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.

Nongluck Ajanapanya

Thailand launching innovation incubator to train up ‘generation of Elon Musks’

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https://www.nationthailand.com/thailand/economy/40020365

Thailand launching innovation incubator to train up 'generation of Elon Musks’

Thailand launching innovation incubator to train up ‘generation of Elon Musks’

FRIDAY, SEPTEMBER 23, 2022

The National Innovation Agency (NIA) on Friday launched an ambitious plan to produce the next generation of innovators to boost Thailand’s development.

The STEAM4Innovator Centre is a collaboration with Rajamangala University of Technology Lanna, King Mongkut’s University of Technology North Bangkok, Prince of Songkhla University, Yala Rajabhat University, and the Department of Vocational Education (DVE), which oversees vocational colleges across the country.

STEAM stands for Science, Technology, Engineering, Art and Mathematics.

NIA executive director Pun-Arj Chairatana said his agency is on a mission to produce young innovators with creative ideas that can be developed for commercial potential.

He said the NIA focuses on the 3Gs – grooming, grants and growth – to forge a network of “innovation creators” and “innovation coaches”.

Thailand launching innovation incubator to train up 'generation of Elon Musks’

The agency has worked with the four universities and the DVE to train 394 teachers for the network through the Steam4Innovator Trainers’ Lab.

Next year, participating unis and colleges will apply Steam4Innovator principles in their general education courses for first-year students.

In 2023, the NIA will equip more than 15,000 youngsters with the knowledge and skills to create innovations, and many more in the following years.

Any academic institution interested in housing a STEAM4Innovator Centre can contact the four universities, the DVE or the NIA. Further information about the project is available on the STEAM4Innovator website.

Weaker baht a boon for export, tourism, but curse for industries relying on imports

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Weaker baht a boon for export, tourism, but curse for industries relying on imports

Weaker baht a boon for export, tourism, but curse for industries relying on imports

FRIDAY, SEPTEMBER 23, 2022

THE NATION

The weakening of the baht will benefit the export sector but not importers, the Thai National Shippers’ Council (TNSC) said, while advising exporters to insure themselves against currency risk.

TNSC chairman Chaichan Charoensuk said on Thursday that the baht is currently at around 37 to the US dollar after the US Federal Reserve hiked the interest rate by 0.75 points on Wednesday for the third time this year to fight inflation.

“This has affected not just the baht, but all currencies are getting weaker against the dollar,” he said.

Chaichan added that a weaker baht will bring profits to exporters, but industries that rely on imported raw materials, like pharmaceuticals, will suffer from surging costs.

“Over the past few months, businesses did not stock up on raw materials due to high fluctuation, so now they have to buy materials again at a higher price until the baht gets stronger again,” he said.

However, he believes the weakening of the baht will only last for a short period and it will soon return to around 36 to 36.5 baht to the dollar before yearend.

“The Bank of Thailand will not allow the baht to become too weak and will issue new measures to ensure its stability,” he said.

The TNSC chairman has advised exporters to keep a close eye on the currency and acquire insurance against risks from currency fluctuation. He said nobody can accurately predict which direction the baht will move and by how much.

Chaichan added that a weaker baht will also affect the import of fuel for power generation, eventually resulting in higher electricity bills and costs. He urged the government to use measures to slow down the hike in electricity prices and do it in steps to soften the impact on businesses, especially small and medium-sized ones.

Wisit Limleucha, vice president of the Thai Chamber of Commerce, said another sector that could benefit from the weakening of the baht is tourism. “To make the fullest use of the situation, tourism operators must focus on selling locally made products instead of on brands imported from overseas, which will suffer a surge in price due to the weaker baht,” he said.

Wisit said he believes that with proper support from the government, inflation in Thailand will not be as bad as in other countries as Thailand can still produce its own food instead of having to import it.

THE NATION

Korn warns against setting predetermined rate for baht against US dollar

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Korn warns against setting predetermined rate for baht against US dollar

Korn warns against setting predetermined rate for baht against US dollar

THURSDAY, SEPTEMBER 22, 2022

THE NATION

Former finance minister Korn Chatikavanij on Thursday advised the government against setting a target for pegging the baht against the US dollar, warning that doing so could cause a financial crisis.

Korn said the current slide of the baht, caused by a wider gap in policy rates of Thailand and the US, was a problem but not a crisis yet.

On Thursday morning, the baht slid further from 37 to 37.2 to the US dollar and continued to drop to 37.31 in the afternoon.

In his Facebook post, Korn said the US Federal Reserve (Fed) had steeply raised its policy rate by another 75 basis points on Wednesday to 3.0-3.25 per cent.

Korn said the US policy rate was the highest since the “Hamburger Crisis” in 2008, widening the gap between Thailand’s policy rate and that of the US to almost 3 per cent.

Korn said the US dollar had appreciated against the baht and other currencies because the market expected the Fed to raise the policy rate by another percentage point within this year.Korn warns against setting predetermined rate for baht against US dollar

“This is a problem, but not a crisis,” Korn wrote.

“A crisis will happen if we declare that we will defend the baht by setting an exchange rate target against the real market situation, such as 35 baht per dollar or any target.”

Korn wrote the post a day after acting Prime Minister General Prawit Wongsuwan confirmed on Wednesday he had made a suggestion during the weekly Cabinet meeting on Tuesday that the baht should be valued at 35 baht per dollar.

Korn said the gap in Thai and US interest rates would unavoidably affect the baht’s value until the US economy slows down.

Korn said he expected the US economy to slow down next year at the earliest.

“Once the US economy slows down, we will be benefited from declining prices of oil and consumer goods. By that time, the baht will appreciate automatically – especially if our current account improves to positive territory and if our revenue from tourism rises,” Korn said.

“Don’t cause panic by saying that the baht must be valued at this or that. Although the baht is valued at 37 per dollar, it will not cause a crisis like the Tom Yam Koong crisis because we have high foreign exchange reserves and we can handle public debt.”

Korn added that the government should not be worried about the baht’s value for now but should focus on helping economically vulnerable groups who have to shoulder high cost of living, and should help prevent debtors from being blacklisted or else they would have no chance even when the country’s economic situation improves.

THE NATION

Domestic vehicle sales, exports accelerate

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Domestic vehicle sales, exports accelerate

Domestic vehicle sales, exports accelerate

THURSDAY, SEPTEMBER 22, 2022

THE NATION

Thailand’s automotive manufacturing output rose 10.5 per cent year on year to 1.18 million vehicles during the January-August period, the Federation of Thai Industries’ (FTI) Automotive Industry Club announced on Thursday.

Club vice president and spokesman Surapong Pisitpattanapong said August production alone reached 171,731 units, jumping 64.9 per cent year on year, thanks to rising demand for cars and pickup trucks in both domestic and overseas markets.

The eight months of 2022 saw domestic sales of 559,537 vehicles, increasing 19.6 per cent year on year, with sales in August alone being 68,208 units, up 61.7 per cent year on year.

“Automotive sales are rising due to new models and a gradually improving economy after Thailand fully reopened the country to foreign tourists and investors,” Surapong noted.

Meanwhile, 606,055 vehicles were exported in the eight months, valued at 368 billion baht – an increase of 0.4 per cent and 5.18 per cent year on year, respectively. Some 73,325 vehicles were exported in August, valued at 49.36 billion baht, rising 23.09 and 38.12 per cent year on year, respectively.

Domestic vehicle sales, exports accelerate

The automotive industry saw 600.62 billion baht worth of exports (vehicles, parts and components) in the eight months, increasing 2.96 per cent year on year. Total exports in August were 78.3 billion baht, a 23.9 per cent increase year on year.

Surapong said the automotive industry’s current performance is on track to meet the club’s target of 850,000 vehicles sold domestically and 900,000 exported units by the end of the year.

The club is keeping an eye on external factors that could affect sales and prices of vehicles overseas, including the Russia-Ukraine war, tension in the Taiwan Strait, the US central bank hiking the interest rate, and global inflation, he said, adding that his club would evaluate the situation every two months and adjust its estimations/targets accordingly.

Several internal factors could continue to accelerate domestic vehicle sales through the year, such as the government’s domestic tourism promotion campaigns and price guarantee schemes for agricultural products that would increase the need for transport, Surapong said.

THE NATION

Government revenue exceeds target, pointing to economic expansion

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Government revenue exceeds target, pointing to economic expansion

Government revenue exceeds target, pointing to economic expansion

THURSDAY, SEPTEMBER 22, 2022

THE NATION

Revenue collection in 11 months of fiscal year 2022 has exceeded the government’s target by 117 billion baht, or 5.5 per cent, the Finance Ministry said on Thursday.

In 11 months of the fiscal year — from October 2021 to August 2022 — revenue reached 2.25 trillion baht, the ministry said.

“Compared to last year, revenue collection increased 6.8 per cent due to expansion of the economy, which boosted domestic consumption and imports,” Pornchai Theeravet, director of the Fiscal Policy Office (FPO) and the ministry’s spokesperson, said.

The Revenue Department collected 1.86 trillion baht in the past 11 months, increasing by 248 billion baht, or 15.3 per cent, year on year. The department exceeded the target by 14.6 per cent, or 238 billion baht. Most of the increased revenue came from value-added tax and corporate income tax.

The Excise Department, meanwhile, has collected 465 billion baht, down 5.8 per cent year on year, dropping by 28.7 billion baht. The department missed its target by 15 per cent, or 82.2 billion baht. Pornchai attributed the drop to the diesel tax cut in a bid to reduce people’s cost of living.

The Customs Department’s collection of 100 billion baht, was a 7.8 per cent increase year on year, up by 7.03 billion baht. The department exceeded the target by 9.5 per cent, or 8.79 billion baht.

Revenues contributed by state enterprises in 11 months of the fiscal year also exceeded the target by 11 billion baht. Revenue from other government agencies, however, missed the target by 17.1 billion baht, added Pornchai.

The government has set a revenue target of 2.49 trillion baht for fiscal 2023, which begins next month.

THE NATION

ManpowerGroup Thailand Presents Net Zero Approach To Workforce Solutions

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ManpowerGroup Thailand Presents Net Zero Approach to Workforce Solutions

ManpowerGroup Thailand Presents Net Zero Approach To Workforce Solutions

THURSDAY, SEPTEMBER 22, 2022

The “S” In ESG (Environmental, Social And Governance) Is A Critical Focus Of ManpowerGroup Talent Solutions Brand: The Employee Experience And How People Feel About Their Company From Their First Touch To Their Last Day Is Key To Driving Talent Sustainability

The world and the workplace are evolving quickly. The fabric of many companies has been altered by a convergence of new demands, from the disruption of COVID-19, the changes needed to avert serious climate issues, and the balance of building workforces with diversity, equity, inclusion and belonging.

To meet these challenges, businesses must work to create a vital, sustainable ecosystem for talent that applies a Net Zero approach to their workforce.

As a leader in innovative workforce solutions, ManpowerGroup Talent Solutions, one of ManpowerGroup’s expert brand solutions, has developed a maturity framework applying the Net Zero talent approach to help clients measure, improve and track their talent practices, recognizing that organizations find themselves in different stages on the journey to talent sustainability.

The Talent Sustainability Quotient (TSQ) gives businesses the insights they need to effectively benchmark their talent practices in a sustainable way and can be used to help companies deliver this across their workforce.

Lilly Ngamtrakulpanit, Country Manager Thailand, ManpowerGroup, disclosed, “Throughout more than 70 years of service, ManpowerGroup takes pride in being a part of human lives, to stand by and contribute substantially in creating value for candidates and organizations around the globe. We strongly believe that “Manpower” is a significant force that drives success in businesses as well as in contributing toward a better world”.

Therefore, a sustainable business goes hand in hand with responsibility for the environment and society and the improvement of human lives, which is in accordance with ManpowerGroup’s key policy upheld by ManpowerGroup’s Chief Executive Officer Jonas Prising together with more than 90 other CEOs of large multinational organizations who had signed an open letter to the world’s leaders in the lead-up to COP26, the United Nations Climate Change Conference held in Glasgow in 2021.

The letter committed leaders to accelerating the race to Net Zero emissions, and to doing more together to create a better world for people today and for generations to come. This pledge is just an example of how businesses across the world are increasingly focusing on environmental, social and governance (ESG) issues.”

The Talent Sustainability Framework developed by ManpowerGroup Talent Solutions is designed to help businesses respond to the challenges facing their workforce and equips Human Resources leaders with the insights and solutions they need so that they can develop a strategic plan for the sustainable management of their talent.

The Talent Sustainability Quotient (TSQ) provides a way to benchmark their maturity for key talent practices in order to prioritize investment and effort in areas that will yield the highest value.  The TSQ enables a holistic approach so that Human Resources leaders can implement solutions that not only address the challenge on the surface but also get to the core of the problem and identify the interventions needed to create a sustainable talent ecosystem.

To make the workforce sustainable, a company needs a complete picture of its talent and talent needs. To achieve this, the Talent Sustainability Framework tracks three domains, each with six dimensions that are critical enablers of building a sustainable, talent-centric organization. The domains are: –

1.    Acquiring & Hiring Talent to Accelerate Time to Productivity:  With 69% of employers globally unable to access the talent they need, organizations need to ensure their brand and sourcing practices provide frictionless candidate experiences that enable them to stand out and engage employees from the first touch to their last day.

2.    Engaging & Evolving Talent to Create a Higher-skilled Workforce at an Optimum Cost: The World Economic Forum estimates that one billion people will need to be upskilled by 2025. Organizations need to ensure that the investments they make in upskilling are focused on the right people who are engaged and want to stay. If they do, businesses can encourage good people to stay longer. Through active career development, organizations can help employees to be more effective and achieve more throughout their time with the company. Three in four workers (74%) who plan to stay for longer than two years have undergone career coaching.

3.    Improve Culture, Retention & Belonging by Transforming Leaders: Leaders set the culture for an organization. ManpowerGroup’s own ‘What Workers Want’ research shows that people want to be proud of who they work for. Nearly nine out of ten (86%) of millennials would consider taking a pay cut to work at a company whose mission and values align with their own.

In conclusion, ManpowerGroup Talent Solutions, in the course of the ManpowerGroup journey to Net Zero, is committed to helping clients become more sustainable, help them create sustainable talent ecosystems where environmental, social and governance (ESG) issues are aligned, and sustainable approach is applied to their most valued resource:  people.

Foreign Minister Attends Transforming Education Summit On Mental Health Promotion In New York

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Foreign Minister attends Transforming Education Summit on mental health promotion in New York

Foreign Minister Attends Transforming Education Summit On Mental Health Promotion In New York

THURSDAY, SEPTEMBER 22, 2022

THE NATION

On Tuesday (September 20), Don Pramudwinai, Deputy Prime Minister And Minister Of Foreign Affairs Participated In The Transforming Education Summit (TES) Side Event On “Mental Health Promotion And Prevention In Schools And Learning Environments: An Urgent Call To Action For World Leaders And Donors”.

The event was co-hosted by UNICEF, WHO, UNESCO, Queen of Spain and Thailand, at UNICEF House, New York.

The event provided a platform for sharing information and evidence around the impact of school closure due to the COVID-19 pandemic on children and adolescents’ mental health and the cost-benefit of school-based mental health interventions; and for securing public commitments from governments and donors to take action and invest in promoting and protecting learners’ and educators’ mental health and psychosocial well-being in the education sector.

Foreign Minister attends Transforming Education Summit on mental health promotion in New York

Don shared thoughts on how best to prioritize mental health and well-being of children and young people in schools. He highlighted three key messages:

(1) Schools could help to promote good emotional health and mental well-being and help detect early behavioural changes and signs of mental distress, while highlighting Thailand’s School Health HERO initiative.

(2) Schools can help deter mental health problems, through increasing students’ resilience to daily demands and challenges, promoting self-confidence through goal-setting and mental health stability training, as well as cultivating positive thinking and developing the right mindset for changes.

(3) Schools must provide a creative and conducive learning environment for all, especially to motivate students to make up for their learning and socialization deficit during COVID-19.

Don also reaffirmed Thailand’s commitment to transform education to be a “booster dose of inspiration” for all children in the context of COVID-19 and beyond, as well as continue to invest in education to ensure that children grow and thrive with joy and positivity.

Foreign Minister attends Transforming Education Summit on mental health promotion in New York
Foreign Minister attends Transforming Education Summit on mental health promotion in New York

THE NATION

Stories Of Thai Veterans Of Korean War To Be Revisited In Webtoon

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Stories of Thai veterans of Korean War to be revisited in webtoon

Stories Of Thai Veterans Of Korean War To Be Revisited In Webtoon

THURSDAY, SEPTEMBER 22, 2022

THE NATION

The Korean Cultural Center In Thailand And Kakao Webtoon Unveil The Webtoon About Thai War Veterans Of Korean War From September 24.

The Korean Cultural Center in Thailand (Director: Mr Cho, Jae Il, ‘The center’) and Kakao Webtoon (Kakao), the representative webtoon platform from Korea, unveil the series, titled “One Day, My Favorite K-Pop Idol Group Leader Disappeared!” on September 24. The webtoon has been produced by the center and Kakao for the last 18 months to commemorate the sacrifices of Thai veterans who participated in the Korean War, to protect Korean’s freedom and peace. The Center and the author, Kim, Suea met with Thai veterans in person and interviewed them about their experiences, after that Thai cartoonist Phoenix illustrated it.

Stories of Thai veterans of Korean War to be revisited in webtoon

As its title indicates, the historical fantasy begins with the sudden disappearance of the leading member ‘K’ of a chart-topping K-pop boy band named Little Tiger. While his entire existence begins to mysteriously fade from the public’s memory, the protagonist Pim, a plastic surgery doctor and the only devoted fan who remembers him, ends up time traveling into the past ― to the outbreak of the Korean War. Pim’s journey is expected to be filled with encounters with young Thai soldiers and watching their activities with sacrifices.
 

Stories of Thai veterans of Korean War to be revisited in webtoon

The band’s name, Little Tiger, comes from the moniker given by the then-commander of the 8th United States Army to recognize the Thai battalion’s valor.

The series will be released from EP1 to EP6 on September 24, and then will be published serially every Sunday, by 3 weeks on to 1 week off. The readers can enjoy free trial part of this series by the Center’s SNS and website. 

Stories of Thai veterans of Korean War to be revisited in webtoon

The center also hosts ‘K-webtoon exhibition’ with Kakao from October 10, to promote this series and famous Korean webtoon in Kakao, at the Korean Cultural Center in Thailand. There will be ‘meetings with authors’ event as well.

“Although there is K-pop fever among young Thai people here, they are not fully aware of the sacrifices made by Thai War veterans and the rice support from Thai government.” KCC Thailand Director Cho Jae-il said in a statement. “This realization is what prompted us to launch this webcomic series to make them to remember Thai war veterans. I also hope that this webcomic series promote friendly relations between two countries, and it will be the successful Korean-Thai soft power cooperation.”

Stories of Thai veterans of Korean War to be revisited in webtoon

Creators’ profiles 

Author : Kim Suea
– From 2011, he has created projects and written stories of various categories including novel, radio drama and TV documentary.

Illustrator: Phoenix
– A freelance illustrator who debuted as webcomic illustrator from this work
– Bachelor of Fine and Applied Arts (Visual Communication Design), Burapha University

Author interview event will be October 10 at the center.

THE NATION

TAT Joined Hands With TikTok Launching A Unique Campaign “New Style Trip”

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TAT joined hands with TikTok launching a unique campaign "New Style Trip"

TAT Joined Hands With TikTok Launching A Unique Campaign “New Style Trip”

WEDNESDAY, SEPTEMBER 21, 2022

The Campaign Aims To Encourage Thai Tourists To Present New Tourist Attractions Or Individual-Styled Trips Through TikTok And Get A Chance To Win Accommodation Packages Over Thailand Worth More Than 300,000 Baht.

Nithee Seeprae; the Deputy Governor for Digital Research and Development of Tourism Authority of Thailand (TAT), Chanida Khlaiphan; the Head of Public Policy-Thailand of TikTok, and Khuean – Pataradanai Setsuwan; a famous influencer, have participated in a live-streaming press conference broadcasted through YouTube Channel: Amazing Thailand. 

Nithee said that the outbreak of Covid-19 in the past 2-3 years is the main factor accelerating a change in innovation and technology, especially in digital technology that has played an important role in the tourism industry.

TAT has foreseen the importance of utilizing digital technology to drive the tourism industry, in order to meet the demand of the new generation’s lifestyle and encourage efficient domestic tourism.

For that reason, TAT has joined hands with TikTok, a popular social media platform, and signed a Memorandum of Cooperation to digitize Songkran traditions and festivals; creatively supporting Thai cultures with online technology.

TAT has cooperated with TikTok to launch a campaign named “New Style Trip” in order to create a tourism trend through a microblogging platform (pictures or short videos).

Tourists can use TikTok as a medium to present videos of tourist attractions or create videos showing their unique-styled trips. Participants will get a chance to win accommodation packages worth more than 300,000 baht.

Not only will the campaign promote tourist attractions to be more well-known, but it will also stimulate and drive the economy in the tourism industry.

Chanida said that apart from being a platform providing entertainment to billion of people over the world, TikTok’s creative power has also created many positive impacts on society through communities of people who share the same interests.

Travelling is one of the growing comminutes on TikTok with more than 1.6 billion views in the hashtag #เที่ยว and more than 575 million views in the hashtag #เที่ยวไทย.

Other travelling-related hashtags have also seen a growth spurt such as solo travelling, travelling with a partner, travelling with friends, idle trips, or tourist attraction-related hashtags.

The cooperation with TAT for the hashtag #เที่ยวแบบใหม่สไตล์คุณ (New Style Trip) has achieved grand success with more than 28.5 million views in only two weeks after the campaign was launched.

Not only does the extremely-satisfying growth rate of this hashtag help spread the users’ awareness, but it also helps inspire various new ideas to create content for retelling a new aspect of each trip.

Plus, it also strengthens the travelling community on TikTok. We genuinely wish that this cooperation with TAT will be a part to help stimulate the tourism industry and encourage domestic tourism among Thai people, all the while sharing a new aspect of each tourist attraction by creating fun content on TikTok. The campaign #ท่องเที่ยวไทยสไตล์ใหม่ (New Style Trip) by TAT will lead to more fun challenges in other campaigns in the future.

Moreover, the campaign also invites Khuean, a popular influencer on TikTok to join in the campaign “New Style Trip” and encourage all tourists to create fun video content presenting any tourist attraction or tourism activity in your style under the concept of “New Style Trip”.

Anyone can participate in the campaign by posting a video on your TikTok with the hashtag #เที่ยวแบบใหม่สไตล์คุณ to get a chance to win 32 accommodation packages worth more than 300,000 baht.

Join in the fun from today to 25 September 2022 only. The winner announcement will be on 29 September 2022. The committee will award videos that brilliantly present a creative idea while following the rules. The judgement of the board is final. 

TikTok

TAT joined hands with TikTok launching a unique campaign "New Style Trip"