Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

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https://www.nationthailand.com/business/corporate/40019234


Pioneering revolutionary new style of retail format to foster a retail ecosystem that brings nature lovers together to co-create a better world.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Bangkok (August 23, 2022) – Siam Piwat Group, a leading real estate and retail developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets, has marked another milestone of success in its sustainability-led business operations as Ecotopia has been ranked among Asia’s 20 Coolest Retailers by Inside Retail, Asia’s leading retail publication that honors inspiring, distinctive, and innovative brands, in the sustainability/department store category. As a mecca for eco-conscious customers, Ecotopia highlights Siam Piwat’s business model under the strategy of co-creating shared value to bring mutual benefits for all parties.

Ms. Usara Yongpiyakul, Chief Executive Officer – Retail Business Group, Siam Piwat Co., Ltd., said, “We are extremely proud that Ecotopia has made the list of Asia’s 20 Coolest Retailers by Inside Retailers. It’s another achievement of Ecotopia for receiving an international recognition.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

“Ecotopia was created with the intention to build a green community and make a difference in the world (Together, We Co-Create a Better World) with various methods and approaches, including reducing waste generation, increasing reuse, looking at nature from a fresh angle, and restoring value to waste. Ecotopia offers a truly comprehensive range of eco-friendly products that can easily find in one place.  This ranking marks a vital step in accomplishing our mission to drive sustainability under the concept of co-creating shared value for all, which has been integrated into our business models and daily operations in every project.”

Inside Retail states that Ecotopia is a revolutionary new style of department store which focuses entirely on fostering a retail ecosystem that promotes eco-friendly products designed specifically to address the lifestyle needs of sustainability-minded consumers. Ecotopia not only offers products that are safe for the environment but also shows its customers how to make the most out of them. This includes allowing customers to bring their own containers for refills, educating them on a waste-free kitchen, and providing a venue for eco-workshops where consumers can transform waste into art or materials for organic gardening. As such, Ecotopia has created a community for the eco-conscious that empowers creative minds and promotes resource efficiency in order to ensure sustainable co-existence with nature and make a difference every day.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Located on the 3rd floor of Siam Discovery, Ecotopia boasts products from over 300 eco-friendly brands and is divided into eight major zones: 1) Hygiene – the hub of cleaning products made from natural ingredients or biodegradable materials; 2) Zero Waste – a refill station where customers can bring containers to get their refills; 3) Green – the center of air-filtering plants and gardening equipment; 4) Healthy – the zone featuring healthy food made with organic ingredients; 5) Beautiful – an area where customers can find organic beauty and personal care products with natural essence; 6) Up-cycled – the section featuring products made from recycled materials; 7) Stylish – the hub of organic cotton fashion; and 8) Kind – the zone that offers handicrafts and products made with natural ingredients by local artisans to generate revenue for communities. Ecotopia is also home to exclusive concept stores featured on Asia’s 20 Coolest Retailers list from various countries, including Pop Mart and I Do from China, Musinsa and Gentle Monster from South Korea, Seeson from Vietnam, and Ambush, a Japanese brand that just launched a boutique shop in Shanghai.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Ecotopia’s inclusion on the list of Asia’s 20 Coolest Retailers by Inside Retail testifies to Siam Piwat’s success in driving its business development strategies that focus on being the leader in catering ever-shifting lifestyle needs of new generation and on enabling its businesses to create value to people, communities, society, and the world, in line with the concept of business operations towards sustainability.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Published : August 23, 2022

By : THE NATION

Entertainment first, the new mantra to connect with consumers: study

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https://www.nationthailand.com/business/biz-insights/40019263


“Shoppertainment” will become a key buzzword among marketers worldwide, particularly in Asia Pacific including Thailand, and will help brands generate new revenue streams as they reconnect and engage with customers through content-driven commerce, a study by TikTok and Boston Consulting Group (BCG) revealed.

Entertainment first, the new mantra to connect with consumers: study

The study also found that shoppertainment could unlock $1 trillion (36 trillion baht) in market value for brands in Asia Pacific (APAC) by 2025. As for Thailand, shoppertainment is projected to grow from $3.4 billion in 2022 to more than $12.4 billion by 2025.

Sirini Virayasiri, head of business marketing- Thailand, TikTok said during a press conference in Bangkok on Tuesday that the purpose of this joint study is to gain an in-depth understanding of consumer shopping habits and how the brand will reach its consumers without being opposed.

“Consumer needs have evolved. Therefore, connecting with consumers through shoppertainment — with entertainment first, commerce second approach — is a must. Shoppertianment will redefine the formula of success for brands,” said Sirini.

Titled “Shoppertainment: APAC’s Trillion-Dollar Opportunity“, the report surveyed markets across six countries with high potential growth in the Asia Pacific region, including Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan.
 

It found that the immense choices afforded by technology have shaped consumers’ appetite for discovery, authenticity and community-driven recommendations, giving rise to next era of online commerce, Shoppertainment.

Shoppertainment is content-driven commerce that seeks to entertain and educate first while integrating content and community to create highly immersive shopping experiences. This presents an intriguing path for brands to revolutionise the way they engage with audiences through video-first, sound-on formats.

BCG analysis also predicted that shoppertainment will grow at a 63 per cent compound annual growth rate for markets included in the report, with the top three contributing markets in APAC being Indonesia, Japan, and South Korea, with Thailand ranking fourth.

To further understand consumers’ needs, BCG conducted in-depth ethnographic insights and quantitative research, unveiling six consumer demand spaces and dividing them into two main groups which are functional and emotional needs. 

These define what consumers desire when it comes to making a purchase, and carry important implications for future brand engagement efforts.

Sirini defined functional needs as the desire for convenience, improvement, and validation, whereas emotional needs include the desire for recommendation, indulgence, and inspiration.

Meanwhile, she added that across Thailand markets, fashion and accessories, beauty and personal care, food and beverages, and electronic devices have emerged as the largest categories for shoppertainment.

These categories account for more than half of the projected total market value for shoppertainment, and video content influences purchase decisions in 40-60 per cent of these categories, serving as a leading indicator for potential upside.

Furthermore, the top three categories to focus on shoppertainment in Thailand include fashion and accessories at 18 per cent, followed by beauty and personal care at 17 per cent, and food and beverages at 13 per cent.

Brands must also invest in creating a strong brand presence and start entertaining TikTok, as well as partnering with TikTok to drive a greater impact through innovative solutions.

Aparna Bharadwaj, managing director and partner, BCG, said shoppertainment can provide the sweet spot for brands to reignite consumers’ purchasing passions in an authentic and consumer-driven way.

“Aligning brand aspirations with consumer demand spaces, particularly at critical moments of truth when consumers are looking for new products and experiences, enables highly immersive online experiences that leave a lasting impression on consumers throughout the purchase journey,” said Aparna.

Brands can then look forward to capturing a sizeable portion of the trillion-dollar shoppertainment growth opportunity, she added.

Published : August 23, 2022

By : Nongluck Ajanapanya

Baht falls as dollar strengthens, cheaper gold, Japanese yen spark buying frenzy

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https://www.nationthailand.com/business/econ/40019227


The baht opened at 36.14 to the US dollar on Tuesday, weakening from Monday’s close of 36.08.

Baht falls as dollar strengthens, cheaper gold, Japanese yen spark buying frenzy

The currency is expected to move between 36.05 and 36.25 during the day, Krungthai Bank market strategist Poon Panichpibool predicted.

He added that the baht is likely to fluctuate and weaken as the dollar will continue strengthening until the US Federal Reserve issues a statement on Thursday.

The baht has also been pressured by the dropping price of gold and the Japanese yen sparking a buying frenzy. The Japanese currency has fallen to below 26 baht per 100 yen.

Poon said foreign investment is not flowing into the Thai market as much as before because foreign investors are waiting for the Thai stock index to drop, while also waiting for bond yield to rise before purchasing.

He speculated the baht’s new resistance level will be from 36.20 to 36.30 to the dollar.

However, he reckons, that the baht will not weaken much unless there are new factors that encourage foreign investors to dump a lot of Thai assets, such as China enforcing new lockdown measures or if the political situation in Thailand worsens.

The strategist advises investors to use hedging tools such as options to manage risks in a highly volatile currency market.

Published : August 23, 2022

By : THE NATION

Organon joins with APEC to launch Smart Families project

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https://www.nationthailand.com/pr-news/business/pr-news/40019214


New platform will develop holistic policy options that address challenging demographic trends with potential long-term economic challenges.

Organon joins with APEC to launch Smart Families project

Bangkok, August 22, 2022 – Organon, a global women’s health company, together with a wide-ranging group of organizations working with the Asia-Pacific Economic Cooperation (APEC), today launched the APEC Smart Families project, with the aim of eventually avoiding and reversing demographic trends that pose long-term economic challenges to the region. APEC – led by Thailand as the host economy of the Third Senior Officials and Related Meetings (SOM3) – is developing the project with the Thailand Ministry of Public Health, intra-government agencies, family planning experts, academics, international organizations, and the private sector, including Organon.

Organon joins with APEC to launch Smart Families project

Of APEC’s 21 member economies, 17 are significantly challenged by demographic trends, including total fertility rates falling below replacement rates. Birth rates have fallen across the region from 22 births per 1,000 in 1989 to 14 births per 1,000 in 2018. This, along with an increased elderly dependency ratio, has resulted in rising total dependency ratios since 2010, weakening economic security and posing long-term, negative economic challenges. Another demographic challenge in Asia Pacific is the prevalence of high rates of unintended pregnancy (UIPs), which directly impact women’s economic participation.

To address these ongoing demographic trends, APEC SOM3 2022 host country Thailand will commence the Smart Families project by convening a symposium for interested economies on the sidelines of the conference, creating a platform for sharing learnings and policy perspectives to support their mutual initiatives.

Organon joins with APEC to launch Smart Families project

Dr Bunyarit Sukrat, Director, Bureau of Reproductive Health Division, and Project Overseer of APEC Smart Families said: “The most significant demographic challenges faced by APEC economies are low birth rates and high unintended pregnancies. We therefore need family planning policies that effectively address these challenges, so individuals and families who want to have children and avoid unintended pregnancies are provided easy access to fertility planning and contraceptive information and services.”

The APEC Smart Families project seeks to both initiate a policy dialogue and develop comprehensive policy options, as well as build consensus among APEC members to collaborate on addressing these trends. Input will be sought from health, education, finance and labor and other intra-government agencies, family planning experts, civil society, academia, international organizations, and the private sector.

Organon joins with APEC to launch Smart Families project

“Early access to family planning has the potential to elevate gender inclusion and advance women’s economic empowerment, which is crucial to building a sustainable future for women, families, economies and societies,” said Michael Pergine, Organon’s Head of Global Policy, Government Relations and ESG Strategy. “Organon is committed to investing in her health and equity to make a difference in all of the APEC economies, and we look forward to collaborating with all of the organizations involved in this important project.”

Organon joins with APEC to launch Smart Families project

The first phase of the Smart Families project will see panelists identify and propose holistic policy options during the course of the symposium, including fertility planning for individuals and families who want to have children, and the avoidance of unintended pregnancies to enable women’s economic empowerment. Following the symposium, an expert working group will be assembled to further develop and formalize policy options over the course of three sessions between October 2022 and June 2023.

The final “APEC Smart Families: Comprehensive, Holistic Policy Options”, approved by APEC Health Working Group (HWG), will be published as an APEC publication. The target completion date is the 13th APEC High Level Meeting on Health & the Economy in August 2023.
 

Published : August 22, 2022

By : THE NATION

Ministry of Social Development and Human Security host APEC PPWE 2 and PPDWE meetings

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https://www.nationthailand.com/pr-news/business/pr-news/40019213


The Ministry of Social Development and Human Security hosted the Second Meeting of the APEC Policy Partnership on Women and the Economy (PPWE 2) on August 16 and 18, 2022 and the Public – Private Dialogue on Women and the Economy (PPDWE) on August 17, 2022. 

Ministry of Social Development and Human Security host APEC PPWE 2 and PPDWE meetings

The meetings were chaired by Ms Renee Graham, Chief Executive, Social Wellbeing Agency of New Zealand, while Mrs Jintana Chanbamrung served as Thailand’s Head of Delegation for the meeting.

Ministry of Social Development and Human Security host APEC PPWE 2 and PPDWE meetings

During the meeting and public-private dialogue, member economies shared experience across different functions and sectors on enhancing women’s economic empowerment through BCG and women full participation in Business. Members also discussed the preparation of the upcoming APEC Women and the Economy Forum (WEF), the High-Level Policy Dialogue on Women and the Economy (HLPDWE), which will be held in a hybrid format on September 7, 2022.  The WEF Statement 2022 was prepared for members’ consideration during the meeting of the APEC Women and the Economy Forum (WEF). 
 

Published : August 22, 2022

By : THE NATION

“BRAND’S Young Blood 2022” encourages blood donations

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https://www.nationthailand.com/business/pr-news/40019212


BRAND is giving away 10,000 “BLOOD HERO” Limited Edition T-Shirts to younger generation blood donors until August 26, 2022

"BRAND'S Young Blood 2022" encourages blood donations

“BRAND’S Young Blood” project and National Blood Center, The Thai Red Cross Society, would like to encourage young volunteers between the ages of 17 and 22 to donate blood from today until 26 August 2022 and receive a BLOOD HERO t-shirt limited to 10,000 as a souvenir, in order to help to ensure sufficient inventory of quality blood supply for emergency needs during the on-going pandemic including assisting patients who require blood for operations or treatments as well as to assure that there is a strong, adequate supply of blood for every hospital across the country.

Please check the latest information on the campaign at www.blooddonationthai.com and www.brandsworld.co.th.

For questions or inquiries regarding blood donation as well as the national blood bank, please contact Blood Donors’ Registration and Public Relations Department at 02-255-4567 or 02-263-9600 ext. 1743 or 1752.
T-shirt distribution and collection points:

Bangkok and vicinity area: Information counter at National Blood Center, The Thai Red Cross Society as well as all seven blood donation centres (Fixed Stations) in Bangkok

Upcountry:  All 12 branches of blood donation centres under The Thai Red Cross Society 

"BRAND'S Young Blood 2022" encourages blood donations

Published : August 22, 2022

Funding Societies signs US$50 million credit facility with HSBC to drive Thai SMEs

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https://www.nationthailand.com/business/pr-news/40019203


Funding Societies, Southeast Asia’s largest Small and Medium-Sized Enterprises (SME) digital financing platform, announced a US$50 million (THB1.785 billion) credit facility signing with HSBC Singapore to continue expanding the firm’s reach to serving underserved SMEs in the region.

Funding Societies signs US$50 million credit facility with HSBC to drive Thai SMEs

It was amongst the first fintech to be awarded the debt crowdfunding license by Thailand’s Securities and Exchange Commission.

This represents a huge opportunity for Thailand’s nascent SME market, and digital finance players like Funding Societies can help accelerate the growth of many businesses and bring revenue back to pre-pandemic levels.

SMEs make up 97% of all enterprises in Southeast Asia bringing 40% of GDP value across the region. In 2018, a report by the Asian Development Bank Institute highlighted that Thai SMEs’ contribution to the local economy accounted for 45% of the total GDP (or seven trillion Thai baht), which was larger than the economic contribution from large-sized enterprises.

However, that figure dropped to 32% in the second quarter of 2020 before recovering to 34.5% in the fourth quarter, last year due to the pandemic. With the local economy expected to recover this year, led by business activities resuming, access to financing remains more crucial than ever.

Co-founder and Group CEO of Funding Societies | Modalku, Kelvin Teo, said, “We’re honoured to receive such a sizeable facility from a global bank such as HSBC. This marks a critical milestone for us and is a testament to our credit track record through Covid-19. HSBC’s foresight, global capabilities and scalable approach further equip us to better satisfy the underserved SME segments in the region, especially given Thailand’s potential presenting a huge financing opportunity for small businesses in the country.” 

Funding Societies signs US$50 million credit facility with HSBC to drive Thai SMEs

Commercial lending in the Asia Pacific is projected to grow at a CAGR of 16.5%, generating a revenue of more than US$7 trillion (THB249 trillion) by 2028 – which makes up about 25% of the global market size of US$27.4 trillion (THB978 trillion).

The digital experience for SMEs is still underserved and is not at the same pace of digital transformation as with retail lending. Funding Societies has a track record of loan disbursement of over more than US$2.6 billion (THB92.7 billion) through more than 5.1 million transactions across the region.

Through this new credit facility, FinTech lenders will be able to channel the funds via its range of tailored financing solutions across SME segments in all five of its markets.

The signing enables HSBC to extend its global capabilities by tapping into the underserved segments across the region.

Furthermore, HSBC will act as the structuring bank, lender, facility and security agent in providing a flexible, scalable and pan-regional financing solution to support Funding Societies’ business expansion in the region.

Funding Societies signs US$50 million credit facility with HSBC to drive Thai SMEs

Regina Lee, Head of Commercial Banking, HSBC Singapore, said, “As a leading SME digital financing platform, Funding Societies is playing an important role in contributing to Southeast Asia’s new economic growth by driving broader financial inclusion and supporting homegrown companies which are the building blocks of these economies. We are thrilled to support Funding Societies as they expand their reach to serving underserved SMEs in the region.”

This announcement comes at the heels of Funding Societies’ most recent acquisition of regional digital payments platform CardUp (subject to regulatory approvals), as part of a series of efforts to diversify its services beyond lending.

The digital financing platform also achieved several strategic milestones including its Series C+ equity raise of US$144 million (THB5.141 billion) in February, its recent investment into Bank Index in Indonesia, and market entry into Vietnam – its fifth market.

Published : August 22, 2022

DUSIT further bolsters its food business as OR acquires a 25% stake in Dusit Foods

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https://www.nationthailand.com/business/pr-news/40019199


Dusit Thani Public Company Limited (DUSIT) and PTT Oil and Retail Business Public Company Limited (OR) aim to leverage their respective strengths and expertise to create a new growth engine for the Thai economy and deliver sustainable value across the entire supply chain.

DUSIT further bolsters its food business as OR acquires a 25% stake in Dusit Foods

Dusit Thani Public Company Limited (DUSIT), one of Thailand’s leading hotel and property development companies, and PTT Oil and Retail Business Public Company Limited (OR) by Modulus Venture, a wholly owned subsidiary of OR, a leading oil and retail company, have inked an agreement for OR to acquire a 25% stake in DUSIT’s food business subsidiary, Dusit Foods, as part of a joint vision to deliver a new growth engine that contributes to Thailand’s economic rise by fostering the development of the food industry.

To achieve this, DUSIT aims to combine its strengths in upstream, midstream, and downstream food businesses with OR’s expertise in operating leading retail distribution channels – including almost 2,500 PTT Stations and over 4,000 Café Amazon outlets – to reach multiple lifestyle segments, help local food businesses expand domestically and internationally, and deliver sustainable value across the entire supply chain, both inside and outside of Thailand.

The investment agreement was officially signed at a special ceremony held recently at Baan Dusit Thani in Bangkok, where Suphajee Suthumpun, Group CEO, DUSIT; La-ead Kovavisaruch, Chief Investment Officer, DUSIT; Jiraphon Kawswat, President and CEO, OR; and Somyot Kongprawet, Senior Executive Vice President, Lifestyle Business, OR, were all on hand to mark the occasion.

“We are delighted and honoured to join hands with OR for this exciting, synergistic alliance that will leverage OR’s robust retail platform and retail expertise and our own extensive knowledge in upstream, midstream, and downstream food businesses to meet the needs of multiple lifestyle segments in Thailand and abroad,” said Suthumpun.

“At the same time, our companies both share the same clear vision to deliver a new growth engine that fosters the growth of the food industry in Thailand and ultimately contributes to the country’s economic development. This includes working together with OR to create a new food platform that gives local businesses opportunities for domestic and international expansion, including extending their growth and revenue-generating prospects by working with OR as well as other thriving non-oil retail entities that OR has invested in previously, namely Café Amazon and the Ohkajhu health food brand. This shared vision makes our alliance even more powerful,” she added

Suthumpun explained that, as part of its vision ‘to bring Asia to the world,’ Dusit Foods itself prioritises investing in food businesses that place importance on natural, organic, and good-for-health processes while also supporting local communities.

“As part of our company’s three-pronged strategy for balance, expansion, and diversification, we have invested in food businesses that are not only related to our core hotel business but which also have high growth potential and cover the total supply chain. We expect all these food businesses to flourish under our alliance with OR, plus further opportunities to expand domestically and internationally.”

Dusit Foods’ investment portfolio currently includes Epicure Catering Co., Ltd., a leading provider of food and beverage services to the international school industry with a market share of over 70% in Thailand; The Caterers Joint Stock Company Limited, or ‘The Caterers,’ a leader in school catering and off-site receptions in Vietnam; and KAUAI, a popular healthy fast-casual restaurant chain from South Africa, which Dusit Foods brought to the Thai market and plans to expand across Asia.

Most recently, Dusit Foods concluded an agreement to acquire a 55% stake in Bonjour Bakery Asia Co., Ltd., which operates a state-of-the-art baking factory producing French-style pastry products in the Eastern Seaboard Industrial Estate, Rayong Province, and its associated bakery franchise business, comprising more than 50 branches across Thailand and one in China.

Speaking on behalf of OR at the signing ceremony, Kawswat said that OR’s past, present, and future are fully embodied in its new vision, ‘Empowering All Toward Inclusive Growth.’ This vision includes identifying opportunities for inclusive growth and focusing on collaborations that strengthen businesses and help them to fulfil their potential. Kawswat added that OR’s ultimate goal is to reach inclusive growth and success in all dimensions amidst the uncertain global economic environment.

“Our alliance with DUSIT through Dusit Foods will enhance the potential of OR’s lifestyle business, especially the food segment, which will benefit the outlets owned by OR and those we have co-invested in,” said Kawswat. “One of OR’s missions is to create an alternative food business model that facilitates convenience and comprehensively meets all the lifestyle preferences of multigenerational consumers. Following our focus on Outside-In growth, which includes seeking investment opportunities with partners in new markets, this new model will also allow us to flourish with other Thai brands, locally and internationally.”

Kawswat said that DUSIT’s business strategy aligns with OR’s goal for economic prosperity aims to drive growth, offer career opportunities, and distribute wealth to partners and MSMEs by working directly with them.

“In expanding its business internationally, Dusit Foods aims to introduce ‘Thainess’ to the global arena, bringing benefits to both upstream and downstream food supply chains, as well as local communities, and we see huge potential for growth in this area,” said Kawswat. “OR is now ready for businesses of all types and sizes to enter the OR ecosystem, and we’re primed to transform into an Inclusive Growth Platform that combines business models and innovation to address problems faced by people, society, and the environment to have a positive, meaningful impact overall.”

Published : August 22, 2022

Finance min tells SEC to monitor crypto firms for stock manipulation

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https://www.nationthailand.com/business/corporate/40019201


Finance Minister Arkhom Termpittayapaisith on Monday instructed the Securities and Exchange Commission to closely monitor cryptocurrency mining firms for stock manipulation.

Finance min tells SEC to monitor crypto firms for stock manipulation

Arkhom spoke after the Economic Crime Suppression Division launched an investigation into suspected stock manipulation by 10 cryptocurrency firms listed on the Stock Exchange of Thailand (SET). The investigation comes amid a crypto selloff that has left investors with large losses and sent many firms crashing.

Arkhom said he had not received a report from the SEC about the 10 crypto mining firms.

“Police can seek cooperation from the SEC on this and I believe it will not cause a wider impact because the SEC has been strictly enforcing its policy to supervise listed firms,” Arkhom said.

On Sunday, Economic Crime Suppression Division Pol Maj Gen Puttidej Boonkraprue said his division was investigating at least 10 listed crypto mining firms for alleged share manipulation.

Puttidej said his division sought help from the SEC after it noticed that the 10 listed firms were disseminating information with intention of pumping up their share prices.

The 10 firms have yet to put their crypto mining plans into action, he said.

He added that about 25 SET-listed firms had announced crypto investment plans and most of them planned to mine cryptocurrency.

Announcements by some firms that they were buying crypto mining equipment had sent their share prices soaring but none of the firms had actually invested in digital assets so far, Puttidej said.

Published : August 22, 2022

By : THE NATION

News reports to soon go 3D in real-time on the Nation Group’s Meta News Station

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https://www.nationthailand.com/business/corporate/40019172


The Nation Group, Metaverse Thailand and Erectrus have joined up together to launch Meta News Station, which promises to turn news reports into a three-dimensional virtual presentation.

News reports to soon go 3D in real-time on the Nation Group’s Meta News Station

The launch announced at the Thailand Metaverse Expo 2022 on Sunday caught the attention of not just the general public, but also IT and NFT experts.

Speaking to the press were the Nation Group’s deputy CEO Adisak Limparungpatanakij, co-founder of Metaverse Thailand Parin Sathianpagilanagorn, who is also managing director of Multi Technology Expert, and Erectrus CEO Chewin Sirisak.

“News media should take advantage of all new opportunities available in the metaverse,” Parin explained, adding that Metaverse Thailand will provide news consumers a platform to enter the virtual world through their avatars.

The company had previously worked with the Tourism Authority of Thailand to launch “Amazing Thailand Metaverse: Amazing Durian” to present virtual durian orchards.

Erectrus will provide technological support by identifying the locations where the reports are coming from, while the Nation Group’s role will be to ensure the news reports are credible.

News reports to soon go 3D in real-time on the Nation Group’s Meta News StationParin explained that the Meta News Station will allow the audience to be virtually present and exchange opinions with the reporter in real-time.

The station will also serve as a channel for ordinary people, including the disabled, to become trained as citizen reporters.

“This will offer a great new work opportunity for all,” Parin said.

Real-time credible news

Chewin said the term “news” in the virtual world means consumers can virtually transport themselves to any corner of the country where the report is coming from.

He added that the technology provided by Erectrus will allow local people to report from their own communities and open a two-way communication link between reporters and the audience.

Adisak, meanwhile, said the key problem nowadays is fake news being shared via social media and the only way to overcome this will be to identify every reporter on the Meta News Station. He said that identifying the reporter makes them responsible for ensuring the report is correct, verified and credible.

He explained that the Meta News Station will also hand the authority over to local reporters, allowing them to report their stories in a complete and straightforward manner instead of getting the content edited, selected or changed by editors.

He said sometimes when the copy is being edited it can get distorted and sometimes the focus of the editorial section may not correspond to the desire of consumers.

Also present at the press conference was Pongsakorn Udombua, CTO of Vallaris Maps Platform, who said geolocation technology will make it easier to manage and identify locations for virtual news presentations.

Those interested can register for the Meta News Station at metaversethailand.io.

#ThailandMetaverseExpo2022
#ThailandMetaverseExpo
#TheNation

#TME
#NFTThailand
#Thailand #Metaverse

Published : August 21, 2022

By : THE NATION