Why the world is short of computer chips, and why it matters #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002253

Why the world is short of computer chips, and why it matters


Carmakers slashed production. PlayStations got harder to find in stores. Broadband providers faced monthslong delays for internet routers. All of these phenomena and more had a similar cause: an abrupt and cascading shortage of semiconductors.

Why the world is short of computer chips, and why it matters

Also known as integrated circuits or more commonly just chips, they may be the tiniest yet most exacting product ever manufactured on a global scale. The combination of cost and difficulty in producing them has fostered a worldwide reliance two Asian powerhouses – Taiwan Semiconductor Manufacturing Co. (TSMC) and South Korea’s Samsung Electronics Co. That dependence was brought into stark relief in 2020 when the Covid-19 pandemic and rising U.S.-China tensions made chips scarce. Hundreds of billions of dollars will be spent in the coming years in a global race to expand production, with geopolitical as well as economic implications.

1. Why are there shortages?

Here are some factors:

– The stay-at-home era: This pushed chip demand beyond levels projected before the pandemic. Lockdowns spurred growth in sales of laptops to the highest in a decade. Home networking gear, webcams and monitors were snapped up as office work moved out of the office, and Chromebooks were hot as schools shut. Sales also jumped for home appliances from TVs to air purifiers, all of which now come with customized chips.

– Fluctuating forecasts: Automakers that cut back drastically early in the pandemic underestimated how quickly car sales would rebound. They rushed to re-up orders late in 2020, only to get turned away because chipmakers were stretched supplying computing and smartphone giants like Apple Inc.

– Stockpiling: PC makers began warning about tight supplies early in 2020. Then around mid-year, Huawei Technologies Co. – a Chinese smartphone maker that also dominates the global market for 5G networking gear – began building up inventory to ensure it could survive U.S. sanctions that were set to cut it off from its primary suppliers. Other companies followed suit, hoping to grab share from Huawei, and China’s imports of chips climbed to almost $380 billion in 2020, up from $330 billion the previous year.

– Disasters: A bitter February cold snap in Texas led to power outages that shut semiconductor plants clustered around Austin; it was late March before Samsung’s facilities there were back to normal. A factory in Japan belonging to Renesas Electronics Corp., a major provider of automotive chips, was damaged by fire in March, disrupting production for months.

2. Who is affected?

Chip shortages are expected to wipe out $110 billion of sales for carmakers this year, with production of 3.9 million vehicles lost, or about 4.6% of the projected total. “Never seen anything like it,” Elon Musk, Tesla Inc.’s chief executive officer, tweeted. Samsung warned in March that it saw a “serious imbalance” in supply and demand globally. TSMC forecast in April the shortages could extend into 2022. Broadband providers in Europe were facing delays of more than a year when ordering internet routers. Apple said that supply constraints were crimping sales of iPads and Macs, which it said would knock $3 billion to $4 billion off its third-quarter revenue. Nintendo Co. said in May that shortages were slowing production of its Switch gaming device.

3. What is a chip?

It’s the thing that makes electronic items smart. Made from a conductive material, usually silicon, the chip performs a variety of functions. Memory chips, which store data, are relatively simple and have become cheap commodities. Logic chips, which run programs and act as the brains of a device, are more complex and expensive. These often carry name brands like Apple, Qualcomm or Nvidia, but those companies are actually just the designers of the semiconductors, which are manufactured in factories called foundries.

4. Why is it so hard to compete?

Manufacturing advanced logic chips is a high-volume enterprise that requires incredible precision, along with huge long-term bets in a field subject to rapid change. Plants cost billions of dollars to build and equip, and they have to run flat-out 24/7 to recoup the investment. But it’s not just that. A foundry also gobbles up enormous amounts of water and electricity and is vulnerable to even the tiniest disruptions, whether from dust particles or distant earthquakes.

5. Who are the big manufacturers?

– TSMC pioneered the foundry business – purely manufacturing logic chips for others – with government support in the 1980s and now produces the most-sophisticated chips. Everyone beats a path to its door to get them; its share of the global foundry market is larger than its next three competitors combined.

– Samsung dominates in memory chips and is trying to muscle in on TSMC’s gold mine. It’s been improving its production technology and winning new orders from companies such as Qualcomm Inc. and Nvidia Corp.

– Intel Corp., the last U.S. champion in the field, has more overall revenue than any other chipmaker, but its business is heavily concentrated in manufacturing its own-brand chips that serve as the central processing unit (CPU) for laptops and desktop computers. Production delays have made it vulnerable to rivals, who are winning share using TSMC to produce their designs. Intel unveiled an ambitious bid in March to regain its manufacturing lead and break into the foundry business by spending $20 billion to build two new factories in Arizona.

– Smaller manufacturers include the U.S.’s GlobalFoundries Inc., China’s Semiconductor Manufacturing International Corp. (SMIC) and Taiwan’s United Microelectronics Corp. But they’re at least two to three generations behind TSMC’s technology. Famous names such as Texas Instruments, IBM and Motorola, all U.S. companies, have exited or given up trying to keep up with the most advanced manufacturing.

6. How’s the competition going?

The two giants are spending heavily to cement their dominance: TSMC said in April it would ramp up its capital expenditure over the next three years to $100 billion, including about $30 billion on capacity expansion and upgrades in 2021, from a record $17 billion last year. Samsung is earmarking about $151 billion for a decade-long project to catch its Taiwanese rival, part of a broader plan by South Korean companies including SK Hynix Inc. to spend roughly $450 billion to build the world’s largest chipmaking base.

China is pushing hard to catch up as part of its efforts to reduce the country’s reliance on U.S. technology, spurred by U.S. moves to restrict access to American intellectual property such as software and gear for designing chips. But China has a long way to go. For instance, in the automotive sector, it has developed a large number of chip-design companies, but they still aren’t able to come up with the advanced chips that serve as the brains for today’s ever-smarter cars. In March, China again pledged to boost spending and drive research into cutting-edge chips as part of its new five-year economic blueprint. SMIC has already announced plans for a $2.35 billion plant with funding from the city of Shenzhen. The facility aims to begin production by 2022 and eventually churn out about half a million 12-inch wafers a year. (Wafers are used to fabricate chips.) By comparison, TSMC shipped about 12.4 million such wafers in 2020.

7. What about outside Asia?

ADVERTISEMENT

The U.S., which still leads the world in chip design, is seeking to encourage companies to build or expand advanced factories domestically to address what Commerce Secretary Gina Raimondo called a risk to national and economic security. In a report released in June, President Joe Biden recommended Congress appropriate at least $50 billion to support semiconductor research and production in the U.S. (A bill that easily passed the Senate the same day included $52 billion.) His administration will play a role in formulating tax incentives for a proposed $12 billion TSMC plant in Arizona and a $17 billion facility Samsung is considering, possibly in Texas. Similarly, European Union officials are exploring ways to build an advanced semiconductor factory in Europe, possibly with assistance from TSMC and Samsung, as part of its goal to double chip production to 20% of the global market by 2030. In April the U.K. ordered an investigation on national security grounds into California-based Nvidia’s $40 billion deal to buy British semiconductor designer Arm Ltd.

8. Where’s the technology headed?

As 5G mobile networks proliferate – driving demand for data-heavy video and game streaming – and with many people working from home, the need for more powerful, energy-efficient chips is only going to grow. TSMC and Samsung are thus working to make transistors increasingly microscopic so more can fit into a single chip. Even small improvements can deliver substantial cost savings when multiplied across the full scale of something like Amazon Web Services Inc., a cloud computing provider. The rise of artificial intelligence is another force pushing innovation, since AI relies on massive data processing. More efficient designs also will help develop the so-called internet of things – a universe of smart or connected devices from phones to light switches to refrigerators.

9. How does Taiwan fit into all this?

The island democracy emerged as the dominant player in part because of a government decision in the 1970s to promote the electronics industry, aided by a technology transfer deal with RCA Corp., the former U.S. electronics giant, and the trend in the West toward outsourcing. Matching its scale and skills now would take years and cost a fortune: Boston Consulting Group and the Semiconductor Industry Association estimated it would take more than $1 trillion over 10 years for the U.S. to achieve “complete manufacturing self-sufficiency” in chips. Chinese President Xi Jinping has plans to invest $1.4 trillion through 2025 in key technologies including semiconductors, and tapped a top deputy to lead the initiative. Political tensions could disrupt the race, however. The Biden administration has signaled it will continue efforts to restrict China’s access to American technology — including that used in Taiwan’s foundries. More ominously, the U.S. could face difficulties if it found itself cut off from Taiwan and its foundries. China has long claimed the island as a renegade province and threatened to invade to prevent its independence.

Published : June 21, 2021

By : Syndication Washington Post, Bloomberg · Debby Wu, Sohee Kim, Ian King

Hotel occupancy languishes at 6 per cent, ASQ expected to drop as well #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002251

Hotel occupancy languishes at 6 per cent, ASQ expected to drop as well


The occupancy rate of Thailand hotels in June is expected to be around 6 per cent, the same as in May, due to the third Covid-19 wave, according to a Thai Hotels Association (THA) survey on Saturday.

Hotel occupancy languishes at 6 per cent, ASQ expected to drop as well

THA president Marisa Sukosol Nunbhakdi said the survey was conducted in May on over 234 hotels nationwide.

According to the survey, the occupancy rate of Alternative State Quarantine (ASQ) hotels is expected to drop to 10 per cent compared to 13 per cent in May.

“The occupancy rate of ‘hospitels’ in May was higher than others at 30 per cent, but its revenue is still lower compared to before the Covid-19 era,” she said.

The survey also showed 38 per cent of hotels were open, 41 per cent were partly open and 20 per cent were temporarily closed, while the majority of opened hotels generated revenue less than 10 per cent of the revenue before Covid-19.

“Only 18 per cent of hotels, mostly managed by international hotel chain brands, generated revenue more than half of the revenue generated before the pandemic,” she said.

She expected the majority of Thailand hotels to be open in the fourth quarter of this year.

She urged the government to offer a 50 per cent co-payment subsidy for hotel employees’ salaries, allow foreign tourists to travel to other provinces after seven days in Phuket, and administer Covid-19 vaccines to hotel employees and citizens in other tourism provinces.

Published : June 20, 2021

By : The Nation

NESDC outlines key areas of focus to become the top economy in Asean #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002246

NESDC outlines key areas of focus to become the top economy in Asean


The National Economic Development Council (NESDC) aims to make Thailand Aseans biggest economy, suggesting four areas to increase potential.

NESDC outlines key areas of focus to become the top economy in Asean

NESDC secretary-general

Danucha Pichayanan said Thailand’s competitiveness ranking by the Institute of International Institute for Management Development (IMD), Switzerland, was at 28 out of 64 countries, up one place from last year.

Thailand aims to increase its competitiveness, with the long-term goal of becoming No. 1 in Asean, while in the short-term the goal is to surpass Malaysia to become the No. 2 in Asean.

To improve competitiveness, Danucha said Thailand needed to develop in many areas.

1. Upgrading the work of the government sector to be modernised in the digital system, including adjusting the use of government data to keep up with the situation so that the government can use up-to-date information in a timely manner to plan and formulate various policies accurately and quickly.

2. Increase investment in infrastructure to boost investor confidence, and also invest in digital infrastructure faster to prepare for new economic opportunities.

3. Pay attention to human development and enhance the development of labour in accordance with the needs of the labour market and trends of the world economy in the future.

4. Focus on maintaining economic stability, which is something that Thailand is already doing well, especially taking care of household debt and maintaining financial and fiscal discipline in order to continuously maintain economic stability.

Danucha said that in terms of the IMD rankings this year, when looking at various aspects of the score, Thailand’s scores have increased in almost every aspect except in terms of economic performance. In this respect, IMD focuses on foreign investment and international trade, both of which saw a sharp drop in scores, with a 16-place drop in international trade and a three-place drop in international investment due to the impact of Covid-19.

Rating in terms of price level is another factor that dragged the score down. This part is not a result of inflation, but the cost of living that increased compared to income levels during the economic decline amid the pandemic, Danucha said.

Published : June 20, 2021

By : The Nation

US boosts Thailand’s ability to fight wildlife crimes #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002192

US boosts Thailand’s ability to fight wildlife crimes


Thailand’s efforts to combat environmental destruction, including the regional trade in wildlife, was given a boost by an international conference on Friday.

US boosts Thailand’s ability to fight wildlife crimes

The US-sponsored Asia-Pacific Judicial Symposium on Best Practices in Environmental Courts and Adjudication, held online from June 17-18, brought together dozens of global judicial leaders and experts to advance environmental law in the region. It comes after USAID reported a surge in illegal wildlife trade in Southeast Asia and China, highlighted by seizures of 155,795 kilos of pangolin products and 552kg of tiger products in 2019 – a small fraction of the true picture.

Thailand is currently drafting its own rules of procedure for environmental cases, which the US says will now be informed by international best practices following the Judicial Symposium. The event promoted Thailand’s regional judicial leadership in Asean and advanced Thailand’s own environment courts agenda, it added.

“The United States government remains fully committed to its partnership with regional and national leadership across Asean to deter wildlife crime, conserve biodiversity, and uphold the rule of law for the regional stability that underpins a free and open Indo-Pacific,” said Michael Heath, Chargé d’Affaires of the US Embassy in Thailand.

US boosts Thailand’s ability to fight wildlife crimesUS boosts Thailand’s ability to fight wildlife crimes

The event saw the Thai Supreme Court and counterparts from the US, Australia, China, India, Indonesia, Malaysia, Pakistan, the Philippines discuss best practices in environmental courts and adjudication, including handling environment crimes such as illegal wildlife trafficking.

The symposium was billed as the culmination of a two-year cooperative effort between USAID Wildlife Asia, the Thai Supreme Court, and other partners like UN Environment Programme (UNEP) to support the Thai judiciary in advancing its own environment courts initiative.

“We are confronted by a triple planetary crisis of climate change, biodiversity loss and pollution. More than ever, the judiciary must be innovative and bold when handling environmental cases. Judges should endeavour to promote environmental rights with their decisions to help address this triple crisis and ensure a sustainable future for the people they serve.” said Isabelle Louis, UNEP’s deputy regional director for Asia and the Pacific.

Published : June 18, 2021

By : THE NATION

Carsome, Muang Thai Insurance And gettgo Join Hands To Offer a Motor Insurance Plan For Carsome’s Customers. #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002191

Carsome, Muang Thai Insurance And gettgo Join Hands To Offer a Motor Insurance Plan For Carsome’s Customers.


The largest car E-Commerce platform in Southeast Asia, has formed a business partnership with Muang Thai Insurance, a leading non-life insurance company in Thailand with long-standing experience in providing insurance services especially motor insurance, and gettgo, a leading insurance broker and insurance comparison platform.

Carsome, Muang Thai Insurance And gettgo Join Hands To Offer a Motor Insurance Plan For Carsome’s Customers.

This will be a good news for car users, especially in used car market, because Carsome (Thailand), which is a part of Carsome – the largest car E-Commerce platform in Southeast Asia, has formed a business partnership with Muang Thai Insurance, a leading non-life insurance company in Thailand with long-standing experience in providing insurance services especially motor insurance, and gettgo, a leading insurance broker and insurance comparison platform. They joined hands to develop a full range of insurance services in order to provide confidence and convenience to those who purchase the cars from Carsome to achieve the goal of ensuring that every journey will be hassle-free, quality-assured, safe and receive top-of-the line services at Carsome.

K.Paphatsarin Siribanluelot, Country Head of Carsome Thailand, said “At Carsome, we are always about giving maximum assurance, peace of mind and convenience to every customer who purchases a car from us. Offering online car insurance is an important step to reaffirm our service commitment. We are happy to have Muang Thai Insurance and gettgo, both leaders in their respective areas, to join us in creating an end-to-end integrated online used car ecosystem and offer convenient solutions to our valued customers.”

For consumers who are looking to purchase a quality used car from Carsome, be ready to receive a fully convenience and highest satisfaction because on top of Carsome’s professional services, customers can feel more comfortable when purchasing the cars from Carsome since customers can choose first-class motor insurance from “Muang Thai Insurance” which is a well-known insurance company in creating insurance plans that fits with the “Personalisation” trend by restlessly adapt to the customer’s needs with the motto “Smile over Trouble” that makes everyone feel relieved whenever they hear it.

Mrs. Nualphan Lamsam, President and Chief Executive Officer of Muang Thai Insurance Public Company Limited said “Muang Thai Insurance is very pleased to work with both fast growing business partners. Our company has long-standing experience of providing motor insurance and stepped up to be a leading insurance company in the country. Muang Thai Insurance is ready to create and offer excellent experiences when purchasing car and motor insurance through the user-friendly E-Commerce platform of Carsome. We believe that they are a good business partner since their business in Southeast Asia is growing fast and has the same goals to provide customers with the best services. We aim to build this as another high potential sales channel of motor insurance on the ground of our existing collaboration with ‘gettgo’ as a solution for Carsome’s customers. Therefore, the company is ready to create beyond-expectation experience for Carsome’s customers by offering a first-class motor insurance plan which will be very exclusive with full-range of coverages and excellent after-sales services.”

Mr. Tanat Jakrawatana, Managing Director of Muang Thai Broker Company Limited a service provider of “gettgo” said that “this is a perfect opportunity to join hands between us because in the New Normal era, things are constantly changing and people are more selective when purchasing a car and motor insurance. With all these reasons, we indicate that our collaboration between us is our best solution to provide the best for those who are looking for used cars, especially modern and the right products and services to meet their actual needs . This collaboration is a result of one of gettgo’s aspirations to provide Thai people with an access to the best-quality insurance to meet with their expectations and a lifestyle choice”

ADVERTISEMENT

This collaboration between the 3 companies is a significant move, as it has never happened before. It becomes a concept of Growing Together by utilizing the potential of Carsome, Muang Thai Insurance and gettgo of being the market leader in their own industry.

For more information, please visit the website. http://www.carsome.co.th / http://www.muangthaiinsurance.com / https://gettgo.com/

Published : June 18, 2021

UOB Thailand colleagues and customers unite to raise funds to purchase relief kits for disadvantaged people in home quarantine #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002143

UOB Thailand colleagues and customers unite to raise funds to purchase relief kits for disadvantaged people in home quarantine


Latest fundraising initiative is part of UOB Group’s #UnitedForYou COVID-19 Relief Programme

UOB Thailand colleagues and customers unite to raise funds to purchase relief kits for disadvantaged people in home quarantine

UOB Thailand’s colleagues and customers are uniting to raise funds to help the Thai Red Cross Society purchase relief kits and daily necessities for disadvantaged people serving home quarantine as part of the COVID-19 restrictions nation-wide. Recipients of the relief packages include the jobless and low-income workers who are staying home to help reduce the spread of the coronavirus and have limited means and access to food and groceries.

UOB Thailand colleagues and customers unite to raise funds to purchase relief kits for disadvantaged people in home quarantineUOB Thailand colleagues and customers unite to raise funds to purchase relief kits for disadvantaged people in home quarantine

With Thailand’s third wave of COVID-19 infections causing great harm to lives and livelihoods, the Bank wanted to provide an opportunity for its colleagues and customers to join it in helping those facing tough times. Through the #UnitedForYou COVID-19 Relief Programme, the Bank will match employee contributions up to a maximum of two million baht. UOB credit cardholders are also encouraged to participate in the fundraising by donating their UOB reward points, with 1,000 points equivalent to 120 baht. Customers will be able to enjoy a double tax deduction on their donations.

Mr Tan Choon Hin, President and CEO of UOB Thailand, said, “The third wave of COVID-19 infections has deeply affected businesses, individuals and communities nationwide. Thousands of Thais are facing economic hardship as a result of job losses and income reductions. At times like these, we are ramping up our support, together with our colleagues and customers, to assist those in need. Through the #UnitedForYou COVID-19 Relief Programme, the Bank will continue to support members of our communities who are at-risk as they face unprecedented challenges from the pandemic.”

UOB Thailand’s latest initiative is part of the UOB Group’s #UnitedForYou COVID-19 Relief Programme. Since it was set up last year, the Bank has distributed 3,000 protective coveralls to healthcare professionals caring for COVID-19 patients.

ADVERTISEMENT

The first donation of 1,000 protective coveralls was made to the Rajavithi Hospital at the beginning of the outbreak, while the other 2,000 protective coveralls were donated in May 2021 to Siriraj Hospital and Thammasat University Field Hospital, two of Bangkok’s leading medical institutes that have seen an increase in COVID-19 patients. In April 2021, the Bank also collaborated with SCG Packaging Company Limited to collect unused paper and cardboard boxes from employees for recycling into paper field hospital beds, which have been in high demand.

Published : June 17, 2021

GAIA Corporation to declare no involvement in the production of poor-quality rubber gloves and confirm to sue all parties involved causing harm to its consumer confidence. #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002093

GAIA Corporation to declare no involvement in the production of poor-quality rubber gloves and confirm to sue all parties involved causing harm to its consumer confidence.


“GAIA Corporation” confirms no involvement in the news reporting that police raided the factory producing substandard medical gloves in Chonburi Province on 7 June 2021 and 8 June 2021 while clarifying details and preparing for legal actions after consumer confidence in its products has been affected.

GAIA Corporation to declare no involvement in the production of poor-quality rubber gloves and confirm to sue all parties involved causing harm to its consumer confidence.

Mr.Shuichi Ozawa, CEO of GAIA Corporation (Thailand) Company Limited, has clarified the news appeared in various media regarding the search conducted by police at the factory located at No. 95/12, Moo 4, Bueng Subdistrict, Sriracha District, Chonburi Province, where GAIA Corporation (Thailand) Company Limited has been described as the tenant. Upon examination of authorization information, it was found that such company had not been registered as a medical production facility pursuant to the Medical Device Act B.E. 2551 (2008) and had run the factory without a license to produce and distribute medical gloves which were substandard and packed in new boxes labelled as the other brand with international standards, to deceive both domestic and international customers.

GAIA Corporation to declare no involvement in the production of poor-quality rubber gloves and confirm to sue all parties involved causing harm to its consumer confidence.GAIA Corporation to declare no involvement in the production of poor-quality rubber gloves and confirm to sue all parties involved causing harm to its consumer confidence.

As such news has caused damage to reputation of GAIA Corporation (Thailand) Company Limited, GAIA Corporation therefore would like to clarify that it is the actual tenant of such facility as reported in the news by renting from A TECH; however, it has not yet operated its business or even once entered the facility as A TECH, the lessor, has not yet transferred it to GAIA Corporation.

For the case that police searched the warehouse located at Moo 11, Huay Yai Subdistrict, Bang Lamung District, Chonburi Province and found illegal medical gloves, GAIA Corporation would like to clarify that it has no involvement in such case and has not rented such facility.

Therefore, based on the information recently appeared in various media, GAIA Corporation (Thailand) Company Limited would like to confirm that it has no involvement in the situation which has affected its business reputation and confidence.

At present, GAIA Corporation (Thailand) Company Limited has consulted its legal team to clarify the situation and assessed damages while preparing for legal actions at its best.

Published : June 16, 2021

Google to open first retail store steps away from Apple in NYC #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002117

Google to open first retail store steps away from Apple in NYC


Google will open its first retail store in New York City, highlighting the internet giants effort to promote its consumer hardware devices.

Google to open first retail store steps away from Apple in NYC

The store, in Manhattan’s trendy Chelsea neighborhood, will open to the public Thursday, the Mountain View, California-based company said Wednesday in a blog post. The shop, which is a block away from rival Apple Inc.’s 14th Street store, occupies part of the first floor of Google’s New York offices.

Google began experimenting with pop-up stores in 2016, the same year it debuted its Pixel smartphone and Nest smart home speaker. In the years since, the company has introduced a plethora of hardware devices and hosted subsequent pop-ups to learn more about what consumers expect from a retail store, said Jason Rosenthal, Google’s vice president of direct channels and membership.

“It’s like walking into a dream,” Ivy Ross, vice president of design, user experience and research for design and services, said during a virtual tour. “I hope customers feel the same way. I want them to be happy and inspired, like I am being in here.”

Ross oversaw the planning for the store. “It’s very rewarding to see everything come together, especially during Covid after once not being able to be in the space,” she added.

The store was designed like a social space, with sitting areas, tables and other furniture that invites a level of public intimacy and intermingling that has been a rare experience during the Covid-19 pandemic. The company said it will limit the number of people who can be in the store at once and that associates as well as customers will have to wear masks inside.

The furniture, including sofas and oval-shaped tables, are made of blond wood and cork — neutral colors so the products would stand out, Ross said. The company also wanted customers to see what Google’s products would look like “in context,” so in the store, speakers may be placed next to piles of books and other design knick-knacks to give it more a feel of being in someone’s home. Phones, tablets and other devices are operational and untethered, so visitors can fiddle around with them.

Ross said there’s a children’s room, to “park your children while shopping.” There’s also a space where people can use the Pixel phone’s Night Sight feature to take images in the dark and email the photos to themselves. There’s a room where three people can play video games through Google’s Stadia streaming service. And there’s the Imagination Space — partially enclosed by a 17-foot-tall glass round structure, with screens inside. On the screens, visitors can experience advanced or experimental Google services that may not be available to the public yet.

Rosenthal said it was important for Google to create a direct retail channel that embodies the Google brand and lets customers hear straight from the company, and gives Google feedback from customers. He declined to comment on whether the tech giant would open additional stores.

Ross touted the store’s Leadership in Energy and Environmental Design Platinum certification by the U.S. Green Building Council, pointing to the flooring, made of recycled bottles, the low-energy light bulbs, conservative water usage and other measures. As with its hardware, “we believe that you don’t have to sacrifice Mother Nature with making great products,” Ross said.

Published : June 17, 2021

By : Syndication Washington Post, Bloomberg · Nico Grant

Land in Phloenchit-Siam area most expensive in Bangkok #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002218

Land in Phloenchit-Siam area most expensive in Bangkok


With the highest price of around THB1.32 billion for a rai (0.6 hectares), land in the Phloen Chit to Siam areas are the most expensive in the capital.

Land in Phloenchit-Siam area most expensive in Bangkok

Agency for Real Estate Affairs (AREA) said that the price of land in Bangkok would not change till the end of this year. Also, the average price of land in the capital increased by 4.7 per cent.

AREA explained that land from Phloen Chit to Siam became the most expensive, as the areas are available for constructing department stores or office buildings, and were accessible for working people by Skytrain.

In addition, AREA added that Covid-19 did not affect big businesses along the railway areas, as the pandemic was seen as a temporary crisis.

However, the land price near Phloenchit BTS station, or next to Siam station, were less expensive.

AREA predicted that land from the National Stadium station would be more expensive if it was used more commercially.

Published : June 19, 2021

By : The Nation

SET flat as US interest rate signal triggers outflows #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40002195

SET flat as US interest rate signal triggers outflows


The Stock Exchange of Thailand (SET) Index closed at 1,612.98 on Friday, down 4.67 points or 0.29 per cent. Transactions totalled THB110.18 billion with an index high of 1,622.43 and a low of 1,604.44.

SET flat as US interest rate signal triggers outflows

In the morning session, Krungsri Securities forecast Friday’s SET Index would fall to a level between 1,605-1,610 points after the US Federal Reserve announced it had begun discussions on asset tapering and expected two interest rate hikes by the end of 2023 to curb rising inflation.

This signal had led to strengthening of the dollar, falling oil and gold prices and outflow of foreign funds, said Krungsri.

However, the index would be buoyed by mass buy-ups of shares gaining positive sentiment from Thailand’s reopening, and those to be listed on the FTSE Index, would help boost the index, it added.

Phuket is scheduled to reopen to foreign tourists on July 1, followed by the rest of the country by October.

The 10 stocks with the highest trade value today were GUNKUL, SCGP, PTT, OR, KBANK, AOT, CPALL, SCB, IVL and PTTEP.

Other Asian indices were mixed:

ADVERTISEMENT

Japan’s Nikkei Index closed at 28,964.08, down 54.25 points or 0.19 per cent.

China’s Shanghai SE Composite Index closed at 3,525.10, down 0.51 points or 0.014 per cent, while the Shenzhen SE Component Index closed at 14,583.67, up 111.30 points or 0.77 per cent.

Hong Kong’s Hang Seng Index closed at 28,801.27, up 242.68 points or 0.85 per cent.

South Korea’s KOSPI closed at 3,267.93, up 2.97 points or 0.091 per cent.

Taiwan’s TAIEX closed at 17,318.54, down 72.07 points or 0.41 per cent.

Published : June 18, 2021

By : The Nation