4 types of decision makers in the digitalization age

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/pr-news/40019811


Understanding customers and their unique needs and preferences is the key to good communication and a positive Customer Experience (CX).

4 types of decision makers in the digitalization age

For this purpose, Infobip, a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey, have commissioned a study titled Redefining Human and Automated Engagement – How APAC Consumers Have Impacted The CX Agenda.

The custom study, commissioned by Infobip was conducted by Forrester Consulting across 1,210 consumers in mainland China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Taiwan, and Vietnam.

The study identified 4 types of decision-makers with four distinct personas that emerged in the digitalization age, whom decision-makers must consciously cater to in their digital and in-person engagements.

4 types of decision makers in the digitalization age

1. Affluent Hybrid Shoppers
Young adults aged 25 to 39 years old, with high income. They prefer both human-assisted service and digital touchpoints. They are comfortable with switching communication across touchpoints during the interaction.

4 types of decision makers in the digitalization age

2. Reserved High Touch Seekers
45 years and over with medium income. Prefer human touchpoints, without having to switch communication across platforms. Digital touchpoints are less important for this group, and they tend to feel less safe with digital interactions.

4 types of decision makers in the digitalization age

3. Neutrals
Adults ages 30 to 44 years old. This group does not have a clear touchpoint preference but is less comfortable with switching communication across touchpoints during the interaction.

4 types of decision makers in the digitalization age

4. Low-Touch Digital Natives
24 years and under with low or medium income. This Gen Z group prefers to keep communications digital, with high confidence in digital interactions. Human touchpoints are less important for them. 

For Thailand, results show that Affluent Hybrid Shoppers (59%) favoured switching between digital and human touchpoints, whilst Reserved High Touch Seekers (17%) were inclined to trust touchpoints with a human agent. On the other hand, Neutrals (15%) were reluctant to switch communication across touchpoints, and Low-touch Digital Natives (8%) were younger and leaned toward digital touchpoints.

While reaffirming how hybrid touchpoints are key, distinguishing between the unique needs of customer personas is another key factor in enabling positive CX. Therefore, catering to the diverse needs of these personas is crucial. In this age of digitalization, it is imperative to optimize the hybrid experience for customers based on their personal preferences. However, to enable this, organizations need internal capabilities to build flexibility and agility among their customer touchpoints.

Thailand, with its rising e-commerce trend, led by the Covid-19 pandemic and rising digitalization has seen a shift towards more and more omnichannel communication preferences among consumers.

This means that customers are now demanding a communication experience that combines touchpoints from both online and offline into one fully integrated platform.

To do this, brands can take advantage of tools such as a centralised omnichannel cloud contact centre solution, which will enable them to seamlessly integrate conversations across communication channels, accessible via one single agent interface. This in turn will help to streamline customer conversation for a better overall CX and customer retention.

All-in-all, technology plays a crucial role in determining positive CX in this modern day, where personas are diverse and customers are becoming increasingly demanding of their ‘personalised’ experience.

Therefore, investments in processes and tools to boost these services, both human-led and through artificial intelligence (AI) are key to achieving seamless communication, as well as synergizing capabilities of both machine and man for CX excellence and improved customer satisfaction.

Published : September 06, 2022

Bitkub CTO, accused of insider trading, to meet SEC today

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/corporate/40019844


The chief technology officer of Bitkub Blockchain Technology (BBT) said he would be meeting the Securities and Exchange Commission (SEC) on Wednesday before deciding on whether to fight its decision to levy penalties on him.

Bitkub CTO, accused of insider trading, to meet SEC today

BBT CTO Samret Wajanasathian maintained his innocence regarding the allegation of insider trading levelled against him by the SEC.

On September 1, the SEC said Samret was guilty of insider trading and barred him from serving as the company’s CTO for 12 months.

The SEC said Samret had bought 61,107.66 Bitkub coins for 1.99 million baht from September 4 to November 2, 2021 while the BBT’s parent firm, Bitkub Capital Holding, was in talks with the SCB to sell a 51 per cent stake in its digital asset exchange, Bitkub Online.

The SEC ordered Samret to pay a fine of 8.53 million baht.

Bitkub CTO, accused of insider trading, to meet SEC todaySamret said he had yet to meet the SEC to be formally charged on Wednesday before he would decide whether to fight the charge in court or agree to pay the fine and comply with the SEC’s order. He said he was still serving as BBT CTO before he would be formally removed by a court order or an SEC order.

Samret said he knew nothing about the deal between Bitkub Online and SCB because BBT was separate from Bitkub Online and he had not been informed about the high-profile deal with SCB.

Published : September 07, 2022

By : THE NATION

Both Orange Line bidders pass technical qualification test

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/corporate/40019838


The two companies bidding to operate the Orange Line railway and build its western section have passed the technical qualification requirement, the Mass Rapid Transit Authority of Thailand (MRTA) said on Wednesday.

Both Orange Line bidders pass technical qualification test

The MRTA announced on its website that the technical proposals of both Bangkok Expressway and Metro Plc (BEM), which operates the MRT system, as well as Italian-Thai Development (ITD) Group were acceptable.

In the second round of bidding, the MRTA had required bidders to submit two envelops – one with technical proposals and another with the pricing. The price quotation would be considered only if the bid passed the screening on their technical proposals.

The MRTA had called on bidders to tender their envelops on July 27. The BEM and ITD groups were the only two bidders.

Bangkok Mass Transit System Plc (BTSC), the operator of the Skytrain, which participated in the first round of bidding, did not take part in the bidding.

The MRTA cancelled the first round of bidding to change the terms of reference (ToR) for bidding on grounds that the winner would have to both operate the railway and build the western extension, which would require special construction techniques. The new ToR requires the bidder to submit a technical envelop first for consideration.

The BTSC filed a lawsuit against the cancellation of the first round of bidding and won the case but the Administrative Court did not stay the second round of bidding.

The BTSC’s plea for the court to issue an injunction to suspend the second round of bidding was also rejected by the Central Administrative Court. The BTSC has also filed a lawsuit against the second round of bidding, but the court has yet to make a ruling.

The 35.9km-long Orange Line is divided into eastern and western sections. The eastern section from Thai Cultural Centre to Minburi is 22.5km long with 10 underground stations and seven elevated stations. It is under construction.

The western section stretches from the Thai Cultural Centre to Bang Khunnon with a length of 13.4km and 11 underground stations.

The winner of the bid would sign a private public partnership contract to operate the entire route after building the western section.

It is expected the MRTA would announce the final winner soon so that the contract could be signed within this year.

Published : September 07, 2022

By : THE NATION

Administrative Court orders BMA to pay THB12.6 bn debt to BTSC

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/corporate/40019831


The Central Administrative Court ordered the Bangkok Metropolitan Administration on Wednesday to pay 12.6 billion baht in debt to Bangkok Mass Transit System (BTSC).

Administrative Court orders BMA to pay THB12.6 bn debt to BTSC

The court ruled in favour of BTSC in a case filed by the Skytrain operator last year, accusing the BMA and its business arm Krungthep Thanakhom (KT) of owing the debt of 12.6 billion baht for operating the Green Line extensions since April 2017.

The court ordered the BMA and KT to pay the debt within 180 days on finalisation of the case.

Bangkok Governor Chadchart Sittipunt had said on Monday that the BMA would appeal against the verdict if the primary court ruled in favour of the Skytrain operator.

The BMA owed the amount after hiring the BTSC, the concessionaire of the baseline Green Line, to operate the two extensions, install systems and provide maintenance on the extensions.

Administrative Court orders BMA to pay THB12.6 bn debt to BTSCThese run from Onnut station to Kheha in Samut Prakan, Morchit to Kukot in Pathum Thani and Taksin to Bang Wa in Bangkok’s Phasi Charoen district.

The BTSC told the court the BMA and KT failed to fulfill the agreed operation and maintenance contract on May 2012, apart from the BMA’s failure to settle the debt as agreed on December 12, 2019.Administrative Court orders BMA to pay THB12.6 bn debt to BTSC

Published : September 07, 2022

By : THE NATION

Thais set to flock to online platforms for ‘9.9’, year-end shopping

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/corporate/40019829


E-commerce marketplaces are one of the first places Thais will descend on to spend their money, said retail online platform Shopee as it began its attractive year-end sales campaign.

Thais set to flock to online platforms for ‘9.9’, year-end shopping

According to the GWI Digital 2022 Thailand Report by Data Reportal, the country is “very adaptable” to digital activities, with a high penetration rate of internet users.

Thailand’s web users have increased by nearly 70 per cent, and the majority shop online at least once a week, Shopee Thailand senior marketing manager Suchaya Paleewong said on Tuesday during the campaign’s official launch ceremony.

The Global Digital Trends report by We Are Social and Hootsuite in July confirmed that Thailand ranked first in the world for online shopping per week in the first quarter of 2022 at 66.5 per cent.

The top reason why people are increasingly turning to online shopping is free shipping and deliveries, but special price offers during special events is also an important incentive, Suchaya noted.

Thais set to flock to online platforms for ‘9.9’, year-end shopping

“Now that everything is returning to normal, people are leading normal lives and shopping once again, which is a positive sign for the Thai economy and points to a recovery and growth,” she said.

Last year the platform’s Super Shopping Day campaign on September 9 saw as many as 45 million items snapped up in a mere 99 minutes. This year’s campaign is expected to break records, according to Suchaya.

“Now in its seventh year, the campaign concept of ‘upsized’ highlights an even better online shopping experience for everyone – sellers, buyers, partners, brands and society,” she said.

The year-end shopping season on e-commerce platforms is also expected to be extremely competitive.

Lazada, another popular Southeast Asian online marketplace, has also been running its “9.9” shopping festival. This year, the platform has teamed up with leading domestic and international brands to provide special discounts of up to 90 per cent.

JD.com, meanwhile, has launched its “9.9 Birthday Fest” campaign, which includes free shipping, a lucky draw, and special fixed-price items (999 baht) from leading electronics and mobile gadget brands.

According to statista.com, Thailand’s e-commerce market revenue is expected to reach US$22.20 billion (810.8 billion baht) in 2022, with an annual growth rate of 14.8 per cent, and hit $33.58 billion by 2025.

Published : September 07, 2022

By : Nongluck Ajanapanya

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/corporate/40019814


Suphachai Chearavanont, Chief Executive Officer of Charoen Pokphand Group (C.P. Group), uses four aspects of modern-day challenges to inspire next-generation youths who will be Thailand’s delegates in the One Young World 2022 Summit, while urging them to exchange ideas with representatives from other countries for a sustainable world.

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

C.P. Group recently held an event called C.P. One Young World 2022: “Call to Action” at True Tower on Ratchadaphisek Road in Bangkok to prepare 24 Thai youths who will be Thailand’s delegates to participate in the One Young World 2022 Summit, scheduled between September 5-8 in Manchester, United Kingdom.

The summit will be joined by world-class leaders and important figures such as Ban Ki-moon, former secretary-general of the United Nations; Paul Polman, co-founder & chair of IMAGINE, a for-benefit company and foundation that mobilises business leaders around the UN Sustainable Development Goals, Justin Trudeau, Prime Minister of Canada, and CEOs of leading international companies such as L’Oréal, Deloitte, and Asahi. Young representatives from 190 countries will exchange their views and experiences during the meeting that aims to create sustainable changes at national and global levels.

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

The C.P. One Young World 2022: “Call to Action” event was led by C.P. Group’s CEO Suphachai Chearavanont, who helped inspire Thai youths to be the change-makers for the sustainable development of Thailand and the world. The CEO has pointed out challenges in four aspects in the post Covid-19 era that the world is facing, namely the equality issue, the digital transformation, climate change, and the disruptive world. He called on young people to tackle these issues and find suitable solutions urgently.

Suphachai urged 24 Thai youths to exchange ideas with other countries’ delegates and cultivate experiences during the summit in the UK, which will be beneficial for the future development of Thailand. He also tasked each of the 24 delegates to come up with ideas of change in the areas they are interested in. 

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

To be an inspiration to Thai delegates, Suphachai said he wanted to see changes for sustainability in two aspects: 1) All stock exchange markets worldwide should set sustainability indicators and require sustainability reports from all private companies, which would lead to a massive drive in sustainable development from the private sector, and 2) An education reform. The CEO said he believed that the most effective change-makers are today’s youths, therefore a reform in education is a must to prepare next-generation people to become change-makers and drive society forward.

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

The One Young World 2022 Summit has set five topics to be discussed by young delegates from 190 countries as follows: Conflict Prevention, Gender Equality, Oceans, Ethical Leadership, and Health.

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

Mr Dinosao Phantharit, 20, an undergraduate student in English major at Thaksin University under C.P.’s scholarship programme, said “I am interested in Oceans topic because in the past several years I have witnessed major changes in my hometown. I believed it is not too late for everyone to work together and find ways to tackle the plastic waste and environmental problems.”

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

Ms Chanita Sae-ngow, 27, from True Corporation Plc, said she is especially interested in the Health topic and wanted to be a voice of underprivileged people to drive the works of public and private sectors, as well as non-profit organisations, to create equal services in public health for all.  

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

Ms Tarinee Thongchatchaval, 21, an undergraduate student in Economics at Chulalongkorn University and an intern at CPF, said that she is also interested in the Health topic, as she believed that a good environment, excellent education and quality wellbeing will bring about good health and security to the community.

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

Ms Thammaporn Kaewmanee, 27, from Charoen Pokphand Foods Plc (CPF), said she would focus on the topic of Ethical Leadership, as she wanted to establish awareness in ethical leadership at organizational and community levels. “When we become the example of change, then we can bring about the changes in other levels,” she said.

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

Mr Bancha Chawpraknoi, 25, a customer service officer from True Corporation Plc, said that he is interested in the Gender Equality topic, as he believed that everyone is capable of achieving extraordinary goals if they have passion. He also wanted to invite all parties to push for changes to support the LGBTQ community.

C.P. Group prepares Thai youths to join One Young World 2022 Summit in Manchester, United Kingdom

Mr Preedit Sukontachard, FR Club assistant regional manager at Siam Makro, said that he is also interested in the Gender Equality topic. “The important moral is to accept each individual regardless of their race, religion, or sexuality, as everyone has the power and value within themselves,” he said. 

C.P. Group under the leadership of CEO Suphachai Chearavanont has been supporting Thai youths to participate in the One Young World Summit since 2015. For seven years, new generation young leaders from C.P. organisations and the general public have been selected to join the summit that aims to drive the sustainable development of the world. This year, 24 delegates came from the Charoen Pokphand Group, CP All, Makro, Lotus, True Corporation, Chulalongkorn and Thaksin universities. So far, C.P. Group has supported 165 young leaders under the One Young World project.

“The world today is facing crises and challenges in the economy, war conflict, pandemic, and environmental issues. I believe that to create a sustainable world, we need to train new generation leaders to be change-makers who possess both passion and a mindset to help the world with shared love and sympathy,” said Suphachai. “C.P. Group realised the importance of supporting young leaders to become a crucial part in solving global issues and bringing about changes for a better future. The One Young World stage will help educate and inspire Thai youths to become new generation changer-makers for Thailand and our world.”

The One Young World Summit is held annually since the first event was organised in 2010 in the United Kingdom. Thailand hosted the summit in 2015. Each year, about 1,300 participants aged ranging from 18-30 years will be invited to participate in the international forum to discuss solutions for global issues including the environment, human rights, and poverty. So far, over 6,000 youths from 196 countries worldwide have participated in the project.
 

Published : September 07, 2022

By : THE NATION

New app ‘to bridge wealth gap’ with stocks trading for low earners

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/corporate/40019809


Kiatnakin Phatra (KKP) bank is launching a new app called Dime! as a way for middle-to-low income groups to invest in the stock market.

New app ‘to bridge wealth gap’ with stocks trading for low earners

Dime’s CEO Kampol Jantavibool said KPP wants to educate more Thais about financial management and encourage them to invest in equities and mutual funds.

Investment in these assets, combined with proper understanding and information, will yield worthwhile returns, said Kampol at Tuesday’s launch event.

He cited a recent study that found only 3 million Thais had equities accounts and 1.5 million had mutual funds. In comparison, more than 50 per cent of people in countries such as the United States and Singapore have stock market investments.

“More than 75 per cent of Thais save in cash, with only 3 per cent investing in the stock market. In this country, the limited options for saving money widen the gap between rich and poor,” said Kampol.

The study, conducted by the International Monetary Fund (IMF), found that countries with broad access to financial services have significantly lower inequality than other countries.

Although more than 50 million Thais out of the 70 million population now have bank accounts, access to other financial services remains limited.

New app ‘to bridge wealth gap’ with stocks trading for low earners

Dime! was created to bridge that gap and make investment services more accessible, particularly in international markets such as Wall Street, Kampol said.

Initially, the app will offer three services: savings, stocks, and mutual funds.

“The minimum rate for stock investment via Dime! is only 50 baht, while the saving service will collaborate with KPP bank to offer 3 per cent interest and no minimum opening deposit but a maximum limit of 30,000 baht,” explained Kampol.

The app will launch on Thursday, targeting 150,000 users by the end of the year with assets under management (AUM) of 150 million baht. KPP expects the number of users to reach one million by 2025.

We want to first explore our customers’ behaviour before adding more financial services like insurance and credit loans,” Kampol added.

Published : September 06, 2022

By : Nongluck Ajanapanya

Key business body urges government to increase rates gradually

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/econ/40019846


The Joint Standing Committee on Commerce, Industry, and Banking (JSCCIB) on Wednesday pleaded with the Thai government to raise electricity bills, wages and interest rates gradually in order to mitigate the negative impact of the Covid-19 pandemic on businesses.

Key business body urges government to increase rates gradually

Upping all costs at once in October will do nothing but harm the country’s still fragile economy, said Payong Srivanich, chairman of the Thai Bankers’ Association and chairman of the JSCCIB.

His comments came following a monthly meeting with business representatives from across the country on Wednesday in Bangkok. The attendees all agreed that it would be difficult to avoid price increases in this period of high inflation.

They are concerned, however, that the government’s proposed method will only result in a vicious cycle of high inflation.

Payong noted that the current economic scenario is fraught with uncertainties, including tensions between Russia and Ukraine, rising global central bank rates, inflation and the risk of recession, the ongoing pandemic, and China’s slowdown.

These circumstances, he explained, have an impact on global logistics and energy prices.

Key business body urges government to increase rates gradually

Thailand’s businesses will have to incur this rising cost. Hence, it would be preferable for the government to gradually raise the prices so that the country’s economy and the consumers’ purchasing power can catch up with the hike.

Payong said that electricity bills were of utmost concern now.

“We propose that the government carefully and cautiously consider increasing electricity prices by separating it into two phases rather than a one-time hike,” said Payong.

Thailand’s Energy Regulatory Commission has approved an 18 per cent rise in the price of electricity for September-October, to a record-high 4.72 baht per unit.

The JSCCIB stated that the change will affect the cost of living and business operations because it accounts for 30 per cent of the total cost of producing goods and services.

Other JSCCIB concerns include interest rate and wage increases, said Payong. He revealed that the Thai Bankers’ Association has continued to consult with the Bank of Thailand, particularly regarding the rising fee for the Financial Institutions Development Fund (FDIF).

“Commercial banks must support both the country’s economic recovery and their customers, so rate increases may not be implemented immediately. We must devise a strategy to protect our vulnerable customer groups from the negative consequences of the FDIF increase,” Payong stated.

Poj Aramwattananont, vice chairman of the Thai Chamber of Commerce, said the wage increase is necessary, and all business operators have agreed to comply, but they want other measures to support them, such as allowing goods price hikes or low-interest rate business reform loans.

Meanwhile, there are more pressing labour issues to address than wage increases, such as a shortage of labour, particularly in the services sector. He stated that the hotel representative had requested the Ministry of Labour to relax more regulations so that they could hire foreign labourers.

The JSCCIB has maintained its GDP growth projection for the year in the range of 2.75 to 3.5 per cent, while export growth will remain at 6-8 per cent and inflation was as predicted previously at 5.5 to 7 per cent.

Published : September 07, 2022

By : Nongluck Ajanapanya

’Volatile’ baht expected to move between 36.65 and 36.85 during day

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/econ/40019815


The baht opened at 36.72 to the US dollar on Wednesday, weakening from Tuesday’s close of 36.48.

’Volatile’ baht expected to move between 36.65 and 36.85 during day

The currency is expected to move between 36.65 and 36.85 during the day, Krungthai Bank market strategist Poon Panichpibool predicted.

He said the baht might become highly volatile and weaken near its resistance level of 36.80-36.90 to the dollar amid concerns over Europe’s energy crisis, the Covid-19 situation in China and signs the US Federal Reserve may increase the interest rate.

However, Poon does not expect investors to “adjust” their possession of assets until the results of a key European Central Bank meeting on Thursday,

Poon said the baht could weaken during the day if the market is still in a risk-off state and investors offload more Thai stocks.

However, he expects stock sales to slow down as some investors are waiting for the index to drop and the baht to weaken before they purchase more shares.

The strategist advised investors to use hedging tools such as options to manage risks in a highly volatile currency market.

Published : September 07, 2022

By : THE NATION

Opportunities and questions around facial recognition technology

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/pr-news/40019795


Facial recognition is an AI-powered tech advancement that provokes a range of opinions. This artificial-intelligence-enabled technology has significantly changed the game for security and surveillance; including helping in the finding of missing persons, capturing culprits, and preventing crimes. Meanwhile, privacy concerns are increasing globally, and the risk and vulnerabilities of systems if misused are leading causes in the criticism of facial tracking artificial intelligence. While acknowledging these concerns, what makes facial recognition security worthy of consideration?

Opportunities and questions around facial recognition technology

To grasp the implications of the technology, it is essential to understand its applications. Facial recognition can be applied to diverse industries, but the two main reasons for its consideration are:

–    Recognizing and ensuring that the correct face is identified for biometric security implementations in mobile phones, banking facilities, and residential spaces.
–    Identifying and tracking people for surveillance and security purposes, which is facilitated by CCTV cameras, airport security alarms, etc.–usually used to prevent or catch crimes.

Opportunities and questions around facial recognition technology

Installing facial recognition systems can effectively transform day-to-day activities, simplifying and speeding up tasks that can change the way we live. On one end, this can mean ensuring easy and safe access to your residential building, but–in regards to saving lives–hospitals and municipalities can install these systems to allow ambulances and first respondents to gain access in the least time consuming manner. For example, NtechLab, a leading face recognition software company and the creators of the highest biometric matching accuracy, according to Biometric Update, demonstrate how their technology goes beyond single-object analysis to secure vehicle number plates as well as performing facial identification that can save many lives by speeding up entry verification processes.

Opportunities and questions around facial recognition technology

A natural question is whether facial technology can lead to surveillance misuse and invasion of privacy? It’s worth taking into account that most technologies today, such as GPS systems, microphones and microchips in phones, cars, and smart watches, are equally capable of gathering and disseminating data. The reason these are generally well accepted is because of the laws that regulate them and features that require user permissions. In order to obtain data, a signed user consent or a police or court order might be required. While facial recognition technology is a relatively new advancement, wariness of the technology itself can halt innovation, while in cases where it is deployed, the technology can provide benefits. For instance, according to NtechLab, across various use cases, its technology has helped solve 50,000 crimes, find more than 5,000 missing people, recover a stolen million-dollar painting in under 24 hours, and decrease burglaries and car thefts by 85%. NtechLab also says that implementing its facial recognition softwares in physical stores has led to the prevention of 100,000 shoplifting cases, protecting more than an estimated $10 million. When implemented in retail and e-commerce, facial recognition payment systems are a boon for protection, as biometrics provide top tier security. They can also be used to gather data to better understand target markets, such as collecting the average age and numbers of men and women who enter a store. 

Opportunities and questions around facial recognition technology

“NtechLab’s face recognition system delivers nearly absolute precision in ideal conditions, reaching 99.99% accuracy at 0.1 seconds detection speed. The software’s algorithms can find faces and provide highly accurate results, even if there are significant age-related changes, a beard, mustache, glasses, a medical mask, or any other means of partial face concealment,” Liana Meliksetyan, Chief Commercial Officer at NtechLab shared at the Techsauce Global Summit 2022 in Thailand. The technology can work with data from real-time video streams or large photo and video archives, supporting an unlimited number of video streams and face database entries.

Opportunities and questions around facial recognition technology

NtechLab’s CEO Alex Minin told The Verge, “When carefully orchestrated, the system is not only harmless to regular people, it helps a lot in catching terrorists, criminals, pedophiles and pickpockets by aiding police to identify them in seconds and locate and capture them in hours instead of days and weeks… The software itself doesn’t break any laws or do any harm.”  

Opportunities and questions around facial recognition technology

Published : September 06, 2022

By : THE NATION