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https://www.nationthailand.com/pr-news/more/pr-news/40020935

Boonrawd Brewery wins 2 HR Asia awards for excellence in staff management and development.

TUESDAY, OCTOBER 11, 2022

Boonrawd Brewery has recently won 2 awards in Human Resources Management from HR Asia magazine, one of the most widely trusted Human Resources magazines in Asia, for the second year in a row.

The company received the HR Asia Best Companies to Work for in Asia 2022, and the We Care: HR Asia Most Caring Companies Awards 2022, which are testaments to how the company treats its employees like family members and creates a great working environment to improve skills and potentials for sustainable growth.

Bhurit Bhirombhakdi, Chief Executive Officer Boonrawd Brewery Co., Ltd., revealed that “Boonrawd Brewery has always put people at its core for the past 89 years. As time changes, how we manage and develop our people does not limit to just treating them as family members but develops and helps them realize their potential so that everyone can work together as a team”.

However, the challenge of developing personnel in each and every one’s differences. A big company like Boonrawd house diverse people, so the management needs to set everyone’s sight on the same goal and involve them in helping drive the organization forward sustainably.

“Every single person has contributed to the company’s success. My job is to ensure that every staff can grow and everyone can collaborate and work with joy and passion, not just responsibilities,” he said.

Sunit Scott, Head of Organization Capability of Boonrawd Brewery Co., Ltd., reveals says that “We aim to build the right attitude and mindset. Although it could be difficult sometimes, it’s all worthwhile in the end, as one person’s perspective can make or break the company, “.

” HR’s job is to be open to opinions and understand different generations’ perspectives. The more we know, the more we can build up their strengths and advantages together and develop them the right way. We want our people to realize their potential in both work and life, and ultimately contribute positively back to society,” he added.

The HR Asia Best Companies to Work for in Asia 2022 and the We Care: HR Asia Most Caring Companies Awards 2022 from HR Asia magazine, one of the most widely trusted Human Resources magazines in Asia, are awarded based on employee affinity and satisfaction on different aspects such as good internal management or HR practices that support the staff.

While the Most Caring Companies Award is a special prize awarded to companies that placed their importance on taking care of employees and workplace excellence in 2022, with over 219 Thai organizations applying for the award.

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https://www.nationthailand.com/pr-news/more/pr-news/40020933

BTS Group Holdings PCL has been listed in the Thailand Sustainability Investment (THSI) for its 4th consecutive year

TUESDAY, OCTOBER 11, 2022

On October 10, 2022, BTS Group Holdings PCL (BTS Group) has been selected as 1 of the 170 Thai listed companies to be included in the Thailand Sustainability Investment (THSI) 2022 from the Stock Exchange of Thailand (SET). 

For the 4th consecutive year, the inclusion has reflected BTS Group’s unwavering efforts to further develop its Environmental, Social and Governance (ESG) practices as an essential part of the Company’s operational identity. Commissioned by the SET, out of 221 submissions, the 2022 THSI has selected 170 Thai companies that have passed its selection criteria for exemplary ESG performances.

Corporate Communications Department

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https://www.nationthailand.com/more/pr-news/40020928

TUESDAY, OCTOBER 11, 2022

BJC Big C Group organized “Sustainability Day 2022”, aiming to be one of the leading organizations in Thailand committed to reducing global warming. Measures are set to reduce greenhouse gas emissions from business operations to promote a sustainable environmentally-friendly atmosphere. 

Mr Aswin – Mrs Thapanee Techajareonvikul, Chief Executive Officer & President and Senior Executive Vice President of Chief Executive Officer of BJC Big C said, “BJC Big C operates business in parallel with creating an economy and good quality of life for the community and society. The company aims to be net zero by 2050. This year, BJC has been recognized with a distinction of Silver Class in the S&P Global Sustainability Yearbook 2022’s Food & Staples (consumer goods) Retailing category.

BJC Big C outlines a comprehensive sustainability policy in every business group. 

1. Glass and can packaging products business the company focuses on recycling packaging to create value and reduce environmental impact, expanding the installation of Solar Roof, improving production technology using hybrid furnaces and planning to convert company cars to 100% electric by 2030.

2. Retail business the company focuses on energy consumption for maximum efficiencies, such as installing equipment to control the operation of the air conditioning system and installing equipment to clean heat exchanger pipes of the air conditioning system (Ball Technic), which is a measure supported by the Department of Alternative Energy Development and Efficiency and by the Air Conditioning Engineering Association of Thailand.

3. Consumer products business uses electricity from solar energy to reduce greenhouse gas emissions, the water from the production process is filtered and reused including focusing on the use of packaging, such as the use of packaging made from 100% recycled raw materials, reducing the use of plastic for bath soaps, etc.

4. Business of products and services in pharmaceuticals and industrial chemicals the company changes the transportation-import of drugs and medical equipment by mainly using a boat (and, if urgent, by air transport). Checking imported goods before being accepted into the warehouse system by applying modern technology.

5. Logistics business the company has implemented a transportation management system to help plan efficient transportation routes, thus reducing costs by about 500,000 baht per year and mapping out a better route plan for the sales team helping reduce the number of days spent visiting stores as well as reducing the running distance by about 15-30% plus a reduction in the use of foam boxes in Bangkok and surrounding areas by 70%.

At the same time, BJC Big C Group organized a booth at the Asean “Sustainability Expo 2022” from September 26 – October 2, 2022, from 10.00-21.00 at Queen Sirikit National Convention Center (QSNCC)

“BJC Big C aims to be one of the leading organizations in Thailand committed to reducing global warming. This reflects our commitment to conduct business with environmental and social responsibility as well as management with good governance principles. in line with sustainable development guidelines.”

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https://www.nationthailand.com/pr-news/more/pr-news/40020927

Singha Rewards rewards customers to win big with Mercedes Benz  and gifts over THB10 million.

TUESDAY, OCTOBER 11, 2022

Singha Drinking Water continues its success with “Singha Rewards,” its loyalty program now with more than 10 million users, rewards customers with the “Singha Rewards Big Mercedes Benz Giveaway.”

Customers will stand a chance to win a Mercedes Benz C220d valued at 2,590,000 baht each during its three-month period and other gifts valued total over 10 million baht. Simply scan the code under Singha Drinking Water and Purra’s caps to collect points and win prizes from today until November 30, 2022.

Titiporn Thammapimookkul, Chief Marketing Officer, Boon Rawd Trading Co., Ltd., reveals that Singha Drinking Water has constantly developed a standardized quality manufacturing process and marketing activities to excite consumers.

Another key engagement with the customer is to reward and provide the best experiences through our “Singha Rewards” digital CRM platform, where they can use points to redeem prizes they love throughout the year. This time, we have launched a special campaign with a new big prize: three Mercedes Benz C220d and other prizes valued over 10 million baht.”

Customers can enjoy the “Singha Rewards Big Mercedes Benz Giveaway” campaign from today until  November 30, 2022. Add Singha Rewards LINE Official Account and scan the code under Singha Drinking Water and Purra Mineral Water’s caps to collect points.

Every 2 Singha Rewards Points will be one chance to win the Mercedes Benz C220d (with no cap on chances to enter) and many more prizes like gold necklaces, gold bars, iPhone, iPad, and Apple Watch for gadget lovers.

Points collected from Singha Drinking Water and Purra can be redeemed for other privileges such as restaurant and cash vouchers.

For more information, please visit LINE @SinghaRewards and Singha Drinking Water Facebook page.

The company will drive its digital platform forward through Singha Rewards with even more prizes and better experiences for customers. The brand will also partner with leading partners for co-promotions to offer a broader range of privileges available and the redemption of points on other platforms for new target audiences.

The brand engagement through Singha Rewards will aim to expand the customer base and continuously retain a good relationship with its customers.

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https://www.nationthailand.com/more/pr-news/40020912

Megabangna unleashes four-legged fun with ‘School of Pets’

TUESDAY, OCTOBER 11, 2022

Weeks of Bangkok rain have poured cold water on fun times for pets and owners alike. So Megabangna has decided to brighten the gloom by schooling you and your favourite furry friend in how to have a good time together.

The lifestyle mall is transforming its seven-rai Mega Park into a fun-filled playground for “Mega Pet Day 2022: School of Pets” this weekend (October 15 and 16).

A variety of exciting classes will be offered to get tails wagging.

Visitors can capture a memorable moment by having their pet’s portrait drawn by one of four artists in the DOG/CAT Photos Portrait activity. Or they enjoy a dog show, before heading to the pet playground for some active leisure time with their four-pawed pal. Also available will be a canine wellbeing course led by an expert, as well as therapy dog shows to demonstrate how man’s best friends can enhance patients’ health and wellbeing. Elsewhere, visitors can meet and greet with cuddly cat and dog celebrities or watch the competitive fun of the dog race. Fashion-conscious owners can head to clothes class to make DIY scarves for their beloved pets. Just wanna chillax with your fur baby? Mega has you covered with a chillout zone serving food, drink and acoustic music in the shade of the lush green garden.

Special! Mega Smile Rewards members will receive extra benefits in the event:

•    With the application for Mega Smile Rewards membership or 300 baht or more/receipt spent on participating stores, the customer can join the DOG/CAT Photo Portrait activity for free and receive a pet photo as a memory keepsake. 

•    Redeeming two Mega Smile Rewards points or spending 500 baht or more/receipt, the customer can participate in the Pet Painting activity for free to receive a drawing of the furry friend.

•    Redeeming three points of Mega Smile Rewards or spending 600 baht or more/receipt, the customer can join the Customized Pet Scarf activity, where (s) he can design a DIY scarf for the animal companion. 

•    Applying for Mega Smile Rewards, the customer will receive a free chic stripe tote bag worth 150 baht!

This event is organized to reinforce Megabangna’s “Your Everyday Meeting Place” concept. The shopping complex opens its door to welcome customers with any lifestyle. They can bring their pets into this pet-friendly area under the condition that the pets must remain in a stroller. Alternatively, the customers can borrow one at the reception counter.  Moreover, pets and owners can enjoy taking a walk or exercising in Mega Park, covering more than seven rai. This place will serve as a community for pet lovers to meet and exchange ideas.

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https://www.nationthailand.com/pr-news/more/pr-news/40020905

The Shaping of SEA and APAC Influencer Economy

MONDAY, OCTOBER 10, 2022

The emergence of online platforms is strengthening the influencer economy, sparkling new effective marketing strategies so-called influencer marketing.

As a result, many brands, agencies, and influencers around the world are anticipating the rise of influencer marketing with hope to gain more business opportunities, enlarge audiences as well as build strong brand reputation.

In response to that movement, Tellscore, one of the leading firms in influencer marketing and operator of Tellscore Platform held its fourth series of Thailand Influencer Awards 2022 by Tellscore in Bangkok recently to deliver awards and honour to top performing creators on digital channels. This year’s event was run under the concept of “Forward”: Looking Forward >> Thinking Forward >> Moving Forward.

This year, influencers from five countries in Asia-Pacific namely Thailand, Australia, Malaysia, Indonesia and the Philippines have been invited to race for the Best Regional Influencer Award, which is one of new four categories which have been included this round, along with three others; Best Virtual Influencer, Best NFT Artist and Best Kids Influencer. 

Besides the awards celebration, Tellscore also hosted two engaging discussion panels, the first one entitled “How is NFT Shaping the Content Creator Economy”.

Experts joining this panel looked into how NFT can motivate creators or influencers to pay attention and start experimenting with creating content in NFT format while keeping a close eye on the evolving digital asset regulations and market fluctuation.

The second discussion panel, “The Shaping of Asia Pacific Influencer Economy”. Joined by 5 market leaders from 5 countries, focused on the fragmented market and diverse consumer behaviour of South East Asia and Asia Pacific market and that is why rolling out influencer marketing campaign has been challenging for new-to-market marketers, yet with the promise of 6-7 times better ROI than traditional marketing channels, influencer marketing is sought after by marketers throughout.

 
Suvita Charanwong, CEO and Co-Founder of Tellscore said the event will bridge both national and regional influencer communities. Members in each country will be able to strengthen collaboration opportunities based on their expertise and also improve brands’ and agencies’ understanding of the audience’s behaviour. 

Influencer specialists across the region have signalled an optimistic outlook for cross-border influencer marketing despite facing difficulties during the Covid-19 outbreak, pointing out that influencers and brands must rethink the diversity of audience behaviour in each market

For instance, Detch Singh from Hypetap Australia mentioned the scarcity of the number of influencers when compared to the other four countries participating in the discussion panel and that in itself governs how brands and agencies work with influencers.

A good example is how Australian marketers tend to expect less direct sales from their influencers when compared to the other four countries.

While most influencers and creators in Thailand and the Philippines find that celebrating entertainment value with their audience has helped add to their successful journey, said Ace Gapuz, CEO of Blogapalooza, the Philippines and Suvita Charanwong, CEO of Tellscore Thailand.

Meanwhile, Malaysia is a multicultural country with Muslims, Malays, and local Chinese which in itself creates niches of conversation that sometimes only Malaysians can resonate with, said Yuhwen Foong, CEO of SushiVid, Malaysia.

While in Indonesia, with a population size of 260 million, there’s a sense of competition among the abundance of emerging influencers and creators.

However, industry maturity is evident in the past 2-3 years where brands and agencies go for the quality of content and not only the quantity of followers, said Rade Tampubolon, CEO of SociaBuzz and Ajeng Febrianti, Community Manager of Tellscore Indonesia.

All in all, in each country/ market there are also matters of influencer pricing standards, market expectations, population size, society values, cultural norms, and social commerce adoption that are shaping the influencer marketing industry in each country.

Brands aiming to enter a new country ought to get acquainted with this diverse yet fragmented behaviour or collaborate with local agencies that know their turf.

 After all, influencer marketing experts urge all creators and brands to match the right content format, social media platform and effective storytelling to maximize value to the audience.

If creators and brands can offer inclusivity and creativity, they should be able to stand out in any market.

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https://www.nationthailand.com/pr-news/more/pr-news/40020891

“Santa Fe'” unveils Santa Fe’ New Zealand festival 2022 , serving fresh premium ingredients from New Zealnd

MONDAY, OCTOBER 10, 2022

“Santa Fe’,” the leader in steak and western food restaurant with a variety of menus join hands with the New Zealand Embassy and Panfood company, the importer of New Zealand ingredients in hosting the “SANTA FE’ NEW ZEALAND FESTIVAL 2022,” providing premium-grade ingredients from New Zealand like beef, lambs, and mussels from October 4 to November 30, 2022.

Jonathan King, The Ambassador of New Zealand Embassy, reveals that “Thailand is one of New Zealand’s biggest trade partners engaging trade relations over the past 65 years with a focus on meat which exports value over 723 million New Zealand dollars and has grown steadily every year. New Zealand Made with care label will provide assurance for consumers that every ingredient meant for food and beverage is high quality, safe, and comes from great manufacturers. This New Zealand food festival will impress Santa Fe’s customers with great partners delivering quality ingredients to Thai consumers.”

Thanawit Hongkoo, Director, PAN FOOD CO., LTD., importer of world ingredients says that “For the ‘SANTA FE’ NEW ZEALAND FESTIVAL 2022′ in collaboration with Santa Fe’, we use Pure South beef and lamb meat which are Santa Fe’s main ingredients and New Zealand’s no.1 premium meat. The animals are grass-fed and taken care of by farmers at every step. Consumers will definitely get to try new menus from Santa Fe’ which will deliver new tastes as well.”

Sombat Hongpaitoon, Chief Executive Officer, KT Restaurant Co., Ltd., says that “Santa Fe’ is the leader of steak and western food restaurants. We have been serving for a long time with now over 120 branches nationwide. We are grateful to have the New Zealand embassy and Panfood, a very big importer of New Zealand’s premium ingredients, as partners in hosting this food festival and creating new menus for Thais. We have also developed New Zealand sausage, a Santa Fe exclusive recipe, which everyone will get to try only in this festival too.”

Get a taste of quality food made from premium ingredients in the “SANTA FE’ NEW ZEALAND FESTIVAL 2022” from 4 October to 30 November at every Santa Fe’ branch. More details at https://www.facebook.com/santafesteak.th