Epic wins for BBDO in Asia and MENAP at the Epica this year, focusing on impact first

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/more/pr-news/40023226

Epic wins for BBDO in Asia and MENAP at the Epica this year, focusing on impact first

MONDAY, DECEMBER 19, 2022

Middle East and Asia, December 16, 2022 – At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field.

In contrast to other design and advertising awards, the Epica Awards are judged by the industry’s press, composed of 35 editors and senior reporters from marketing magazines. Out of the 3099 entries that were made this year, some work took home top honours. Among those who got recognised for their work were IMPACT BBDO, BBDO India and BBDO Bangkok.

In response to these wins, Josy Paul, Chairman of BBDO India, who has spoken at Cannes Lions in the past about the future of advertising said; “It’s evident from the work celebrated here, among all of the winning work that approaching advertising with a mindset of creating acts, not ads, is the way to go. The future of advertising should be about driving meaningful action. That’s what good advertising does. It goes beyond just selling physical goods. It has the power to help us see societal issues differently.”

In recent years, brands have been shifting their focus from the pursuit of just profit to purpose-driven work.”It’s truly a remarkable time to be creative. You have the power and the opportunity to truly make your work bring about a real impact on society, and make a positive change,” said Ali Rez, Chief Creative Officer IMPACT BBDO MENAP.

BBDO India’s see ‘Equal #ShareTheLoad’, for P&G’s Ariel detergent brought home gold at the Epica Awards for Creativity 2022 last week. Since 2015, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. The works have won multiple Cannes Lions since then, but most importantly, they’ve made an impact in India. In 2015, 79% of men believed that laundry is a woman’s job. Today, that number has dropped to 26%.

Regarding their latest Epica win, Josy said; “We are thrilled that our work has been recognized at the Epica Awards for Creativity 2022. We started the brand movement for social change in 2015 and it’s rewarding to see its impact on brand and culture. It’s the longest-running movement for any brand in India that’s been winning year after year. We thank our enlightened client and all our media, PR and activation partners for this record-breaking win. Our latest film has been viewed over 115 million times across platforms and we’re humbled to see so many people that keep watching the work, keeping the impact going.”

Thasorn Boonyanate, Chief Creative Officer, BBDO Bangkok added; “#ShareTheLoad has helped us see gender equality and in-home equality from a different perspective. This is not about content, but context and insights.”

Provoking change is sometimes referred to as changing the way we approach change. “In a time when newspapers are dying, AnNahar with the help of Impact BBDO decided to show how important they are. It’s one of the most powerful pieces of work I’ve seen so far in 2022,” said Thasorn Boonyanate.

IMPACT BBDO brought home gold for this work dubbed “The Elections Edition”, a campaign that was directed at Lebanon’s government claiming they couldn’t hold elections due to ink and paper shortages. Driven by this, the local newspaper AnNahar and Impact BBDO created a campaign to donate ink and paper to the government’s printing associate instead of using it to print their daily edition. To take a stand, the daily paper ceased publishing for the first time in its 88-year history. The powerful message of support spread like wildfire across the nation as citizens donated books, magazines, and paper to the government to secure the election.

Ali Rez, Chief Creative Officer IMPACT BBDO MENAP said “AnNahar truly believes in the impact purposeful work can have. They have consistently been incredibly courageous about using their newspaper to drive positive change in society – in this case, to protect Lebanese democracy. This campaign is the perfect example of how a traditional medium can be transformed into a highly integrated activation that is medium agnostic. In fact, the print medium for a newspaper in this case didn’t even exist.”

When it comes down to tackling serious health issues, Thailand has taken an unusually entertaining route. Responding to concerns raised by the Thai Health Promotion Foundation about the adverse effects of e-cigarettes on cognitive memory functions, with young Thais as the majority of users, BBDO Bangkok with lead Creative Head Thasorn Boonyanate wanted to approach this serious topic with a less serious tone.

The result? An entertaining animated mini-film called “The Experimental”, featuring a brilliantly funny fuzzball, Sunny, in a Korean laboratory and Baifern, his girlfriend, discussing Sunny’s e-cigarette addiction and its side effects. And for its approach, it won a Silver in the Public Interest – Health & Safety Online Film category.

Epic wins for BBDO in Asia and MENAP at the Epica this year, focusing on impact first

“We were over the moon when we heard that we had won the Epica Award. Teens are crazy about e-cigarettes, but few are aware of the damage they actually pose. By adding a little humour, the video became a sharing hit, and even sparked the creation of memes among this young gen. Hopefully, more people will become aware of the effects of e-cigarettes. Thanks to Mum Films’ legendary commercial director Suthon Petchsuwan for partnering with us on this work,” added Thasorn Boonyanate, Chief Creative Officer of BBDO Bangkok.

Commenting on ‘The Experimental,’ Ali Rez said that “Thailand has an amazing reputation of making brilliant comedy work, and this is yet another fantastic example of it. A serious topic tackled in a humorous manner with memorable storytelling, engaging characters, and superb craft: absolutely brilliant.”

Josy Paul added, “The Experimental’ is fully mental! It is humour on steroids! A brilliant mix of animation and live-action story, this highly entertaining film presents genuine medical advice with ‘Thai’ lightness and quirkiness.The Thai Health Promotion Foundation and BBDO Bangkok promotes good health in a fresh and compelling manner.”

You can find the full results of this year’s winners at epica-awards.com.

Chula Medicine Determines “Cytokines” as Indicator of “Degenerative Joints”

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/health-wellness/40023222

Chula Medicine Determines “Cytokines” as Indicator of “Degenerative Joints”

MONDAY, DECEMBER 19, 2022

Chula Medicine announced the discovery of “cytokines” in the body’s immune system that can determine the severity of osteoarthritis in elderly adults, hoping to facilitate the planning of follow-up and treatment of the disease, and reduction of its severity.

Older adults and osteoarthritis seem to be two peas in a pod. As they age, many older adults begin to walk more slowly, and have a more difficult time going up and getting down the stairs with joint popping and crackling, or sometimes joint pain, be it the knees, the hips, or finger joints. The disease, although not life-threatening, undermines their happiness and quality of life.

“Osteoarthritis is a major public health problem in Thailand and around the world, affecting the quality of life of older people. The longer Thai people live today, the more they will have this disease. It is incurable, but if we can predict its severity, we will be able to find a way to lessen its impact,” Professor Sittisak Honsawek, M.D., Department of Biochemistry, Faculty of Medicine, Chulalongkorn University elaborated on the inception of the research project “Cytokines and Biochemistry Substances as Indicator and Target of Osteoarthritis Treatment” which received an Excellent Research Award by Chula personnel in health science 2021.

For more than 10 years in research, Sittisak and his team have been arduously working on this study to understand the causes of osteoarthritis, its mechanisms, and its severity indicators to determine ways of monitoring, preventing, and mitigating the disease, which will improve the patient’s quality of life.

Cytokines and osteoarthritis
According to Sittisak, the study of osteoarthritis mechanisms show that some cytokines contribute to bringing about the disease and contribute to its progression.

“Cytokines are a group of proteins secreted by inflamed cells within the joints. Cytokines and some biochemicals encourage cartilage cells to secrete substances that aid cartilage formation and breakdown. The presence of unbalanced cytokines induces faster degeneration of cartilage, causing more degeneration of the joints.”

This discovered knowledge can be used to develop a monitoring process of patients to predict if their case of osteoarthritis would become acute in the future, as well as find ways to reduce or inhibit the cytokines responsible for osteoarthritis.

Currently, cytokine levels are only measured after the patients have undergone arthroplasty.

“After surgery, we will measure cytokine levels that help indicate whether there may be complications from inflammation. If the levels are very high, it indicates that there may be a postoperative infection. Therefore, antibiotics are needed until cytokine levels drop to normal,” He said.

Getting to Know osteoarthritis and its risk factors
The major cause of osteoarthritis is the degeneration of articular cartilage with age, which can occur in people aged 40 and over, and is evident in people aged 60 and over — the greater the age, the more likelihood of osteoarthritis. According to recent statistics, more than 50 % of people aged 70 and over have osteoarthritis.

“All the joints in the body are made up of two bones: the hard bone and the cartilage. As people age, cartilage production deteriorates, resulting in the loss of cartilage function. The body then stimulates cartilage cells to produce cytokines, causing inflammation of the tissues around the joints, ligaments, and muscles,” He explained the mechanism of osteoarthritis in older adults, which occurs in various joints in the body, but the most common is the knee joints, followed by the hip joints and the knuckles.

Apart from the age factor, women are 2 – 3 times more likely to suffer from osteoarthritis than men because of the reduction in hormone production during menopause, thus affecting the quality of cartilage. Moreover, another risk factor is excessive body weight which contributes to more severe osteoarthritis.

Symptoms and severity levels of osteoarthritis
The degree of severity of osteoarthritis varies depending on the duration of the disease. At first, joint pain occurs when walking, standing, or going up and down the stairs. Then, the joints begin to make noise. You need to take a rest after walking for a while. The symptoms will improve when you stop putting pressure on the joints.

If osteoarthritis becomes more acute, the patients will experience pain, swelling in the joints, inflammation, or inability to bend or fully extend the joints. In severe cases, the joints will become bent and disfigured, causing knee flexion, and finger flexion. X-rays will show bone spurs piercing the tissue in the knee joints, causing inflammation and pain.

“This disease is not fatal, but it makes it impossible to live a normal life. Quality of life has been deteriorating in patients who have had this disease for a long time. Muscle weakness may be caused by inactivity, and 50 % of osteoarthritis patients have a chance of having bilateral osteoarthritis.”

Healable though not curable
Although osteoarthritis is incurable, there are ways to improve the quality of life and reduce pain. According to Sittisak, after the patient has been diagnosed through an X-ray for the abnormalities in the joints, they will undergo one of the 3 types of treatment currently available, depending on the severity of the disease, starting with no medication, medication, and surgery as a last resort.

Nonmedicinal treatment
Sittisak says that 80 % of people with osteoarthritis are overweight, so proper weight management will reduce the shock exerted on the joints and alleviate joint pain.

“To calculate excessive weight, Body Mass Index (BMI) can be used as an indicator by dividing body weight in kg by height in meters raised to the power of 2. The figure between 18-23 is a normal range. Another simple calculation is by subtracting your height in cm. with 100. If your weight exceeds the result, you are overweight.”

He advised the patients to regularly exercise the muscles around the joint to strengthen them, especially knee joints, by stretching their legs for 10 seconds and lowering them. Repeat for 20 sets of 20. Joint support braces or a cane will help patients improve their gait.

Treatment with medication
for example, with a pain reliever, muscle relaxants, or anti-inflammatory drugs. Moreover, injections are also available to help patients with an early stage of osteoarthritis, i.e., hyaluronic acid, or platelet-rich plasma to alleviate joint inflammation.

“Cold compress must be administered in the first 24 hours to allay joint pain from inflammation. Once the symptoms improved, but later exhibit persistent flare-ups, a warm compress can be used. This will help improve blood circulation in the area and relax the muscles,” advised Sittisak on pain management, while recommending acupuncture and ultrasound treatment as alternatives for joint pain treatment as well.

Surgery This method is used in acute cases in which joint deformities or excessive pain are found to interfere with patients’ work and daily life. There are many types of surgeries: arthroscopy to detect bone spurs, or splints inside the joints and clean the joints up, bone deformities correction surgery,

“The last type is arthroplasty (joint replacement surgery) which will help improve the patient’s quality of life, by giving them a chance to lead a normal life. How long the artificial joints will last depend on care and maintenance.”

Vitamin D & E for bone enhancement
He added that this research project also studies the efficiency of Vitamin D2 supplements in 200 osteoarthritis patients who received treatment at the Department of Orthopaedics, King Chulalongkorn Memorial Hospital. Patients aged 60 and older who were found to have Vitamin D lower than 30 nanograms per millilitre were given 2 Vitamin D2 pills (Ergocalciferol 20,000 unit/pill) per week for 6 months.

Vitamin D2
helps stimulate bone construction, and the formation of minerals, calcium, magnesium, and phosphate in the bones. Vitamin D also works with parathyroid hormone in intestinal calcium absorption, as well as promoting the kidneys’ reabsorption of calcium thereby increasing the level of blood calcium which helps strengthen the bone further. Moreover, Vitamin D also increases the muscles’ stamina, strength, and functioning.

He further stated that the research team also studied the use of Vitamin E supplements in osteoarthritis patients by having them take the vitamin E for 2 months.

Vitamin E
helps decrease antioxidants in the body. It was found that vitamin E helps relieve joint pain and promote joint functioning.

The recommended dose of Vitamin D is 400-600 IU/day and 40-200 IU/day for Vitamin E. The recommended dose varies according to the age and physical conditions of each individual. Therefore, taking D and E vitamin supplements should be under the supervision of physicians or pharmacists.

Who should take Vitamin D supplements?
1.   People who risk Vitamin D deficiency like the elderly and pregnant women;
2.   Patients with osteoporosis and low bone mass;
3.   Chronic-kidney disease patients;
4.   Patients with certain intestinal diseases that cause defective intestinal Vitamin D absorption;
5.   People with defective lipid digestion and absorption (because Vitamin D is fat-soluble) decrease vitamin D absorption as well.

Change your behaviour to slow down joint degeneration
He further advised the elderly who suffer from osteoarthritis to avoid behaviours that would exacerbate their conditions such as kneeling, sitting crossed-legged, squatting, or walking up and down the stairs often. They should also exercise to strengthen joint muscles and do other types of exercises like swimming, walking, and light biking.

“More importantly, they should control their weight to minimize shock on the knee joints, and slow down osteoarthritis,” Sittisak concluded.

People with osteoarthritis conditions can contact the Department of Orthopaedics, King Chulalongkorn Memorial Hospital, 5th Floor, Phor Por Ror Building, tel. +66-2256-5351 for doctor’s appointments during and outside of office hours (Orthopaedics Clinic).

Thai Jet Ski Racers Shine at World Cup, Winning 15 Divisions

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023231

Thai Jet Ski Racers Shine at World Cup, Winning 15 Divisions

MONDAY, DECEMBER 19, 2022

THE NATION

Thai jet ski racers won 15 divisions at the World Cup in Jomtien Beach last week.

The WGP#1 Waterjet World Cup 2022 was held from December 14th to 18th at Jomtien Beach in Pattaya.

On Sunday, athletes in the Pro Sport GP division competed in the last two motos to decide the champion.

Thai racer Supak Settura won his sixth title with 240 points.

In the Pro-Runabout 1100 Open division, Suphathat Footrakul won the championship with 240 points after finishing first in four motos.

Additionally, Intouch Longniyom also won two youth divisions for Thailand.

For more information, visit the competition’s Facebook page or YouTube channel.

THE NATION

Scaloni says they’ll have to save a spot for Messi in 2026

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023225

Scaloni says they’ll have to save a spot for Messi in 2026

MONDAY, DECEMBER 19, 2022

Reuters

Argentina head coach Lionel Scaloni said that he will keep Lionel Messi’s jersey ready in case the talismanic captain wishes to play at the next World Cup after he ended the country’s 36-year wait to hoist the golden trophy again.

On a night of high drama, Messi scored two goals and again in the shootout as he led Argentina to an emotional 4-2 win on penalties over France on Sunday (December 18), with the match ending in a 3-3 draw following 120 minutes of breathtaking action.

After finally fulfilling a lifelong dream by lifting the ultimate prize in world soccer, many thought the 35-year-old Messi may never again come out wearing the famed blue and white stripes of Argentina. But within a few moments, Messi declared that he does not plan to retire from international duty in near future.

It was a decision welcomed by his coach.

“He can have the number 10 jersey as long as he wants,” Scaloni told a news conference.

“He earned the right to do whatever he wants with his career. What he transmits to his team mates is incredible. I have never seen such an influential person in the changing room.

With the World Cup triumph coming just two years following the death of Diego Maradona, who had famously led Argentina to their last title in 1986, an emotional Scaloni said: “You’ve just made me remember that Maradona isn’t here anymore. I still think he’s here sometimes.”

“Certainly, if he were still here, he’d have been the first fan to run onto the pitch. I’ll say it again, it’s only after you asked me the question that I remember he’s not with us. We wish he was here with us, but I hope he enjoyed it.”

He also wept as it dawned on him what the win meant to the millions of people who had followed the team’s journey from home, including his family and friends.

“It wasn’t in my plans being world champion. It’s madness,” Scaloni said.

“That is no bigger pride than representing your country and I hope we made our fans proud.”

Argentina coach Lionel Scaloni celebrates winning the World Cup with the trophy

As for Scaloni’s French counterpart, Didier Deschamps, coming so close to winning the World Cup again made after staging an incredible comeback only to lose on penalties, made the defeat all the more difficult to swallow.

Les Bleus were bidding to become the first team to retain the title since Brazil in 1962, but went through the first hour of the match like ghosts.

Deschamps was forced to make several changes to his starting lineup, taking off Olivier Giroud, Ousmane Dembele, Antoine Griezmann and Theo Hernandez, before France burst into life as Kylian Mbappe scored a penalty and a stunning volley within 97 seconds to level the scores.

France France

“We came back from the brink, that’s what gives us so many regrets,” Deschamps, who guided France to the title in 2018, told a news conference.

“We’re one kick away from winning the World Cup in the last minute but it was not meant to be. If we’re 2-0 down and then we lose 3-0, it’s different. You say ‘bravo Argentina and that’s it.”

“I still congratulate them, they played a great game, with a bit of craftiness, but we were expecting that and it does not take any merit from their victory.”

France were hit by a virus during the lead-up to the final and appeared to lack their usual aggression in the first half.

“We did not have the energy we had in our previous games but I was not worried with any player who started the game tonight,” Deschamps said.

Kolo Muani and Marcus Thuram came on in the 41st minute, before Eduardo Camavinga and Kingsley Coman entered the fray in the 71st.

“(For the first two changes) I could not wait until halftime. Ousmane and Olivier took us to the final but they were not as good today. When things don’t work, you have to shake things up,” said Deschamps.

“In the end, I’m very sad for my players, my staff.”

Deschamps’s contract expires at the end of the year but having reached the goal of making it to the last four, he must decide whether to extend it.

“I’m having a meeting with my president at the beginning of the year. Then, you’ll know,” said Deschamps, who has been in charge since 2012, reaching the Euro 2016 final, winning the 2018 World Cup, last year’s Nations League and making it to the World Cup final again.

The coin could have flipped the other way, especially thanks to Mbappe’s magnificent performance as he became the second player to score a hat-trick in a World Cup final.

“He wanted to make his mark on this World Cup. He did, but not as much as he wanted,” Deschamps said.
France coach Didier Deschamps walks past the World Cup trophy after receiving the silver medal

Reuters

Macron says France showed heart and unity, despite heartbreaking loss

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023218

Macron says France showed heart and unity, despite heartbreaking loss

MONDAY, DECEMBER 19, 2022

French President Emmanuel Macron comforted Didier Deschamps’ squad at the locker room of Lusail stadium, after they lost to Argentina in a penalty shootout on Sunday , dashing hopes of a second World Cup in a row.

He said he shared in the sadness of French people, and that they should “remain proud of this team”.

“We have the capacity to make the craziest comeback, to make the unthinkable happen, to be united, to have genius talents,” Macron told journalists.

Les Bleus, bidding to become the first team to retain the title since Brazil in 1962, went through the opening hour like ghosts and fell 2-0 behind after Lionel Messi’s penalty and Angel Di Maria’s goal, before the unthinkable happened.

After Deschamps had made several changes, taking off Olivier Giroud, Ousmane Dembele, Antoine Griezmann and Theo Hernandez, France burst into life as Kylian Mbappe scored a penalty and a stunning volley within 97 seconds to level the scores.

“What this match also tells us is that – nothing is pre-destined. Anything is always possible,” Macron said.

Messi struck again in extra time, but so did Mbappe with another penalty to make it 3-3, only for Randal Kolo Muani to be denied by Emiliano Martinez in the dying seconds before France lost the shootout 4-2, becoming the first team to taste defeat in a World Cup final after scoring three goals.

The coin could have flipped the other way, especially thanks to Mbappe’s magnificent performance as he became the second player to score a hat-trick in a World Cup final.

Macron was filmed comforting a dejected Mbappe on the pitch, after the final whistle.

“What do you want me to tell you? He’s the best goal scorer in this tournament, he’s an extraordinary player, and he already won the World Cup, a final. Voila. He’s only 24 years old,” Macron said.

Argentina’s President, Alberto Fernandez, and other Latin American leaders and public figures praised the South American three times world champion for the nail-biting final match against France in Qatar.

Fernandez thanked the national squad for the victory along with Argentina’s vice-president, Cristina Fernandez de Kirchner, who reminded the soccer star Lionel Messi jibe to the Dutch “what are you looking at, fool?” won Argentinian’s hearts.

Other Latin American leaders drew on Twitter to congratulate Argentina.

Venezuela’s Nicolas Maduro wrote the country’s victory was late soccer legend Diego Maradona’s dream as Chile’s Gabriel Boric said the joy crossed the Andean mountain range.

Brazilian soccer star Pele also lauded the blue-and-white squad in an Instagram Post saying it was a “gift” to watch Argentina play France.

Reuters

‘It is a party!’ Across Argentina, fans celebrate World Cup win

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023219

‘It is a party!’ Across Argentina, fans celebrate World Cup win

MONDAY, DECEMBER 19, 2022

THE NATION

Argentines took over the streets in different towns across the country to celebrate their team’s victory in the 2022 FIFA World Cup on Sunday (December 18).

In Buenos Aires, drone footage showed thousands of Argentines at the city’s iconic obelisk. Fans also gathered outside the former home of late soccer great Diego Armando Maradona’s home.

Mar del Plata – hometown of Argentina’s goalkeeper Damian Emiliano ‘Dibu’ Martinez – also saw waves of fans dressed in blue and white shirts.

A resident of Mar del Plata Pablo Vit told Reuters it was a party where no social classes exist.

In a tense and roller-coaster match played in Qatar in front of some 88,000 fans, Argentina, led by star Lionel Messi, took home its third World Cup after beating France, the defending champions, 4-2 in penalties after drawing 3-3 after extra time.

The South American team, which lost the final of the tournament against Germany in 2014, had not won a World Cup since 1986. But the rise of the team has spurred avid support in Argentina, which is plagued by high inflation and an economic crisis that has pushed some 40% of the population into poverty.

An Argentina fan holds a replica World Cup trophy as they celebrate winning the World Cup

Argentina fans celebrate winning the World Cup

General view as Argentina fans celebrate with flares after winning the World CupArgentina fans celebrate winning the World Cup at the Obelisk with an image of Lionel Messi 'It is a party!' Across Argentina, fans celebrate World Cup win Argentina fans celebrate winning the World Cup at the Obelisk with an image of Lionel Messi and fireworks

THE NATION

Messi wins World Cup, Argentina beats France on penalties

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023217

Messi wins World Cup, Argentina beats France on penalties

MONDAY, DECEMBER 19, 2022

THE NATION

Lionel Messi’s once-in-a-generation career is complete. The Argentina superstar is finally a World Cup champion.

Messi scored two goals and then another in a shootout as Argentina beat France 4-2 on penalties after a 3-3 draw Sunday to claim a third World Cup title despite Kylian Mbappé scoring the first hat trick in a final in 56 years.

Now there’s no debate. Messi is definitively in the pantheon of soccer’s greatest ever players, alongside Pelé — a record three-time World Cup champion from Brazil — and Diego Maradona, the late Argentina great with whom Messi was so often compared.

Messi achieved what Maradona did in 1986 and dominated a World Cup for Argentina. The torch will one day pass to Mbappé, whose late goals lit up one of the most dramatic finals in the tournament’s 92-year history and emulated Geoff Hurst’s hat trick for England in 1966, but not just yet.

“Let’s go, Argentina!” Messi roared into a microphone on the field in the post-match celebrations after playing in a record 26th World Cup match.

Messi was in scintillating form from the start, putting Argentina ahead from the penalty spot and playing a part in Angel Di Maria’s goal that made it 2-0 after 36 minutes.

Argentina

Mbappé, on the other hand, was anonymous until scoring two goals in a 97-second span — one a penalty, the other a volley from just inside the area — to take the game to extra time.

Messi tapped in his second goal in the 108th minute, leaving Argentina on the brink of the title once again, but there was still time for another penalty from Mbappé to take the thrilling game to a shootout.
Argentina

Gonzalo Montiel scored the clinching penalty kick after Kingsley Coman had an attempt saved by Argentina goalkeeper Emi Martinez and Aurelien Tchouameni missed for France.

“This is my dream,” Martinez said.

Europe’s run of four straight World Cup winners came to an end. The last South American champion was Brazil, and that was also in Asia — when Japan and South Korea hosted the tournament in 2002.

Argentina won its previous World Cup titles in 1978 and 1986. In Qatar, the country backed up its victory from last year’s Copa America, its first major trophy since 1993.

It’s quite the climax to Messi’s international career, which might not yet be over at the age of 35 because he is playing as well as ever. After all, he finished the World Cup with seven goals, one behind Mbappé’s tournament leading eight.

It was quite the finale, too, for a unique World Cup — the first to be played in the Middle East and the Arab world.

For FIFA and the Qatari organizers, a final between two major soccer nations and the world’s two best players represented a perfect way to cap a tournament laced in controversy ever since the scandal-shrouded vote in 2010 to give the event to a tiny Arab emirate.

The years-long scrutiny since has focused on the switch of dates from the traditional June-July period to November-December, strong criticism of how migrant workers have been treated, and then unease about taking soccer’s biggest event to a nation where homosexual acts are illegal.

On Sunday, there was one narrative at play for most people: Could Messi do it?

He could, despite the 23-year-old Mbappé — Messi’s teammate at Paris Saint-Germain — doing all he could to emulate Pelé by winning his first two World Cups.

Messi became the first player to score in the group stage and each of the knockout rounds at a single World Cup.

Ever since Argentina’s unthinkable 2-1 loss to Saudi Arabia in their opening group game, Messi has been a man on a mission — embracing the responsibility of leading his national team at his final World Cup and playing in the spirit of Maradona by coupling his dazzling skills with rarely seen aggression.

Maradona never scored in a final, though. Messi has, allowing him to erase memories of his only other World Cup final — in 2014 when Argentina lost to Germany 1-0 and Messi squandered a great chance in the second half.

On that night at the Maracanã Stadium, Messi stared down at the golden World Cup trophy that escaped him.

Eight years later, he will raise it aloft in the biggest moment of a career like no other.

Argentina

THE NATION

France on cusp of history in World Cup final

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023216

France on cusp of history in World Cup final

SUNDAY, DECEMBER 18, 2022

Reuters

No coach has ever won the World Cup twice in the post-World War II era but France’s Didier Deschamps is one victory away from entering the record books when they take on Argentina in the final on Sunday in Qatar.

But ask the Frenchman about his chance at rewriting history when he can become the first to win the World Cup twice as a coach and once as a player, he steps away from the spotlight, happily allowing his beloved squad to be the focus instead.

Deschamps is the fourth manager to lead a country to back-to-back World Cup finals after Vittorio Pozzo (Italy), Carlos Bilardo (Argentina) and Franz Beckenbauer (West Germany), with the latter two losing one final each.

But his lasting legacy will be uniting a France squad that, in the past, had been fractured by in-fighting and impertinence before building a squad that knew how to go deep in tournaments.

Having captained France’s ‘golden generation’ that won the 1998 World Cup and the 2000 European Championship, the 54-year-old has now nurtured another golden generation over the past decade.

As a coach, Deschamps guided France to the European Championship final on home soil in 2016 where they narrowly lost to Portugal in extra time, the 2018 World Cup final where they thrashed Croatia and now the showpiece match in Qatar.

What also set Deschamps apart is his trust in youth despite the truckload of talent available to him.

Kylian Mbappe is the face and star of the team but Deschamps’ trust in youth came to the forefront when he started the relatively inexperienced midfield duo of Youssouf Fofana and Aurelien Tchouameni — who had 25 caps between them — for the semi-final.

What has made Deschamps successful in tournaments, especially at the World Cup since 2018, is not sticking to a particular identity or philosophy which is often the defining feature of big teams.

Instead, he has adapted to circumstances and opponents. There have been games where France have dominated possession while in others they have been happy to cede the ball and hit teams on the counter-attack.

The second tactic worked wonders in the semi-final against underdogs Morocco, who had reached the last four playing with very little possession but struggled to make good use of the ball as France sat back.

Reuters

Messi saves his best for last in Qatar as Argentina eye World Cup glory

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023215

Messi saves his best for last in Qatar as Argentina eye World Cup glory

SUNDAY, DECEMBER 18, 2022

Reuters

As if he had not made enough fairy-tales, Argentina’s little genius Lionel Messi has saved the potentially most magical script for his last World Cup – with one line left to write.

With immense pressure on him to match the late great Diego Maradona and send the trophy back to Buenos Aires, Messi has lit up the Qatar tournament while others in the superstar stratum – Neymar, Cristiano Ronaldo – have underwhelmed and gone home.

From Argentina’s opening game until their semi-final win over Croatia, Messi, near the end of his career and at his fifth World Cup aged 35, has been the tournament’s out-and-out star.

His match statistics speak for themselves: six starts, five goals, three assists en route to Sunday’s final against France.

Smashing so many records it is hard to keep track, Messi has beaten Maradona’s tally of World Cup goals and appearances for Argentina, and on Sunday will jump ahead of Lothar Matthaeus’ joint record 25-match appearances at the tournament.

Beyond the dazzling data, however, it has been Messi’s mesmerizing motion, and joyous celebrations, that have electrified football fans around the world.

Spending large passages of play at walking pace and barely bothering to defend at times, Messi has waited for his moments, employing with deadly effect his low centre-of-gravity, stunning change of pace and shimmying runs with ball glued to feet.

He is “a sprite floating on the periphery of the game until the moment is right,” wrote British sports writer Jonathan Wilson. “You can mark a man; much harder to mark a ghost.”

After a shock opening upset by Saudi Arabia, it was Messi who rallied the team: five wins followed.

His best goal was a sumptuous low strike from outside the box against Mexico.

And pundits are still shaking their heads over his pinpoint pass to Nahuel Molina for Argentina’s first goal against the Netherlands in the quarter-final. What made it remarkable, and a candidate for one of the all-time great assists, is that Messi did not look up yet found Molina with preposterous perfection.

It was in that game where Messi cemented his Qatari love affair with Argentine fans, who in the past have sometimes compared him harshly against Maradona’s extrovert personality, passion for his country, and 1986 World Cup triumph.

After scoring a penalty to send Argentine fans into delirium, the usually impeccably-behaved Messi ran towards the Dutch bench cupping his ears in a provocative gesture.

Then after the game, he confronted a Dutch striker with a jibe caught on camera: “What are you looking at, fool?”

Though some pundits criticised him for disrespect, Argentine fans were largely delighted at the Maradona-like flashes of defiance from the introverted Messi.

Some have had tattoos of the phrase.

Despite such adulation, everyone knows that true immortal parity with Maradona – at least in the biggest sporting tournament on earth – does still hinge on beating the French.

Many non-Argentines have long had Argentina as their second team, hoping Messi will win the World Cup if their own nation cannot to complete what would be a beautiful story.

Messi left Argentina at 13 to join Barcelona’s youth setup.

Despite worries that he was too small, the new boy shone in the junior ranks before coach Frank Rijkaard gave him a senior debut at the age of 16 in a friendly against Porto in 2003.

Messi went on to become Barcelona’s all-time top scorer and appearance maker with 672 goals in 778 games.

In one season, 2011-12, he smashed La Liga’s scoring record with 50 goals. In total, he won 35 trophies with Barcelona, including 10 La Liga titles and four Champions League trophies, before moving to Paris St Germain last year.

Along the way, he won the Ballon d’Or a record seven times and FIFA Player of the Year six.

For Argentina, he is the all-time top scorer and led his nation to Copa America glory last year after a 28-year trophy drought including a string of heartbreaking finals defeats.

All that is missing in the Messi story is a World Cup.

But even should the unthinkable happen and Argentina lose, it seems he has won over a nation that now knows Messi loved the shirt every bit as much as Maradona, brought them wondrous moments over the years, and simply could not have tried harder or come closer to lifting the World Cup.

Reuters

Wannagorn, Suritpreeya Reign Supreme Despite Strong Winds to Win C Classes in Junior Asian Tour Qualifiers

Posted on December 19, 2022 by SoClaimon

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/lifestyle/sport/40023214

Wannagorn, Suritpreeya Reign Supreme Despite Strong Winds to Win C Classes in Junior Asian Tour Qualifiers

SUNDAY, DECEMBER 18, 2022

THE NATION

Wannagorn Bennukul and Suritpreeya Pruksanubal defied the windy conditions to win the C Boys and Girls trophies in the Junior Asian Tour 2023 Qualifying School at Lake View Resort & Golf Club in Cha-Am on Sunday.

Wannagorn shot a final round 68 and a total one under-par-143 to beat Takrit Supagonchoowong by six stroke for the boys’ title while Suritpreeya carded a 76 for a total three over-par-147 to dominate the girls’ crown with Kulsiri Kaewwijit coming in second, nine strokes back.

“I played so well and hit the ball exactly as I desired. It’s quite a challenge and fun to play under this windy condition. I’ve learned a lot playing here as this is my first time playing at this course,” said Wannagorn who secured a slot into the inaugural Junior Asian Tour next year.

“I haven’t set any long-term play yet. I just want to improve my approaching game first,” Wannagorn responded when asked about his future goal.

Suritpreeya will also join Wannagorn in the continental junior tour which begins in January 2023. She, however, hopes to fix her game before the new season.

“Although I’m happy with my win, judging from the score, I need to work a lot harder especially on how to play under strong winds. I’d never played under this circumstance before, so it was hard to control my shots,” she said.

In the A Girls second round, Alisa Inpraset still clung to the lead after hitting a 73 and a two-day total of four under-par-140. Struggling with her game under the windy condition, the Nakhon Ratchasima-born, after two opening birdies, suffered three straight bogeys between holes 4 and 6. She later swapped a birdie with another bogey on the back nine before ending with an over par

“It was totally different from the first round as it is very windy today. I had problems with my iron and could not hit as many right spots as I would want to. That’s why I had four bogeys against three birdies,” said the teenager who just reserved a spot in the national rising star team on Friday.

With a huge 17-stroke advantage over Passarawan Athipansiri going to the Monday’s final, Alisa is the heavy favourite to lift up the trophy.

“In the final round, I will go out there with the same game plan by hitting the fairways and the greens to create as many birdie chances as possible,” she added.

In the A Boys competition, Chinese Kaichen Xia, troubled by strong winds after the turn, settled with a 75 and a two-day total of three over-par-147, a shot ahead of two Thais Polakrit Pawichai and Ingtawan Wangrungwichaisri, each with a 74 and four over-par-148.

Ingtawan from Chiang Mai produced a solid front nine performance with three birdies against just one bogey before squandering his lead away by committing two double bogeys on the 12th and 18th holes.

“I was playing quite well until on the back nine where it was windy. I couldn’t control my shots, hitting a bad tee shot (12th hole) and needed three putts (on 18th),” said the timid boy from the northern part of Thailand.

“However, I think I have played beyond my expectation this week. I’m really determined to have a great result, so I will give my all in the final round,” Ingtawan said.

THE NATION

SootinClaimon.Com

ศาสตร์เกษตรดินปุ๋ย2 [SartKasetDinPui2] : รวบรวม ข้อมูล เศรษฐกิจ สังคม สิ่งแวดล้อม เกษตร ดิน น้ำ ปุ๋ย

Category Archives: The Nation

Epic wins for BBDO in Asia and MENAP at the Epica this year, focusing on impact first

Epic wins for BBDO in Asia and MENAP at the Epica this year, focusing on impact first

Middle East and Asia, December 16, 2022 – At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field.

Chula Medicine Determines “Cytokines” as Indicator of “Degenerative Joints”

Chula Medicine Determines “Cytokines” as Indicator of “Degenerative Joints”

Chula Medicine announced the discovery of “cytokines” in the body’s immune system that can determine the severity of osteoarthritis in elderly adults, hoping to facilitate the planning of follow-up and treatment of the disease, and reduction of its severity.

Thai Jet Ski Racers Shine at World Cup, Winning 15 Divisions

Thai Jet Ski Racers Shine at World Cup, Winning 15 Divisions

Thai jet ski racers won 15 divisions at the World Cup in Jomtien Beach last week.

Scaloni says they’ll have to save a spot for Messi in 2026

Scaloni says they’ll have to save a spot for Messi in 2026

Argentina head coach Lionel Scaloni said that he will keep Lionel Messi’s jersey ready in case the talismanic captain wishes to play at the next World Cup after he ended the country’s 36-year wait to hoist the golden trophy again.

Macron says France showed heart and unity, despite heartbreaking loss

Macron says France showed heart and unity, despite heartbreaking loss

French President Emmanuel Macron comforted Didier Deschamps’ squad at the locker room of Lusail stadium, after they lost to Argentina in a penalty shootout on Sunday , dashing hopes of a second World Cup in a row.

‘It is a party!’ Across Argentina, fans celebrate World Cup win

‘It is a party!’ Across Argentina, fans celebrate World Cup win

Argentines took over the streets in different towns across the country to celebrate their team’s victory in the 2022 FIFA World Cup on Sunday (December 18).

Messi wins World Cup, Argentina beats France on penalties

Messi wins World Cup, Argentina beats France on penalties

Lionel Messi’s once-in-a-generation career is complete. The Argentina superstar is finally a World Cup champion.

France on cusp of history in World Cup final

France on cusp of history in World Cup final

No coach has ever won the World Cup twice in the post-World War II era but France’s Didier Deschamps is one victory away from entering the record books when they take on Argentina in the final on Sunday in Qatar.

Messi saves his best for last in Qatar as Argentina eye World Cup glory

Messi saves his best for last in Qatar as Argentina eye World Cup glory

As if he had not made enough fairy-tales, Argentina’s little genius Lionel Messi has saved the potentially most magical script for his last World Cup – with one line left to write.

Wannagorn, Suritpreeya Reign Supreme Despite Strong Winds to Win C Classes in Junior Asian Tour Qualifiers

Wannagorn, Suritpreeya Reign Supreme Despite Strong Winds to Win C Classes in Junior Asian Tour Qualifiers

Wannagorn Bennukul and Suritpreeya Pruksanubal defied the windy conditions to win the C Boys and Girls trophies in the Junior Asian Tour 2023 Qualifying School at Lake View Resort & Golf Club in Cha-Am on Sunday.

Epic wins for BBDO in Asia and MENAP at the Epica this year, focusing on impact first

Middle East and Asia, December 16, 2022 – At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field.

Share this:

Chula Medicine Determines “Cytokines” as Indicator of “Degenerative Joints”

Chula Medicine announced the discovery of “cytokines” in the body’s immune system that can determine the severity of osteoarthritis in elderly adults, hoping to facilitate the planning of follow-up and treatment of the disease, and reduction of its severity.

Share this:

Thai Jet Ski Racers Shine at World Cup, Winning 15 Divisions

Thai jet ski racers won 15 divisions at the World Cup in Jomtien Beach last week.

Share this:

Scaloni says they’ll have to save a spot for Messi in 2026

Argentina head coach Lionel Scaloni said that he will keep Lionel Messi’s jersey ready in case the talismanic captain wishes to play at the next World Cup after he ended the country’s 36-year wait to hoist the golden trophy again.

Share this:

Macron says France showed heart and unity, despite heartbreaking loss

French President Emmanuel Macron comforted Didier Deschamps’ squad at the locker room of Lusail stadium, after they lost to Argentina in a penalty shootout on Sunday , dashing hopes of a second World Cup in a row.

Share this:

‘It is a party!’ Across Argentina, fans celebrate World Cup win

Argentines took over the streets in different towns across the country to celebrate their team’s victory in the 2022 FIFA World Cup on Sunday (December 18).

Share this:

Messi wins World Cup, Argentina beats France on penalties

Lionel Messi’s once-in-a-generation career is complete. The Argentina superstar is finally a World Cup champion.

Share this:

France on cusp of history in World Cup final

No coach has ever won the World Cup twice in the post-World War II era but France’s Didier Deschamps is one victory away from entering the record books when they take on Argentina in the final on Sunday in Qatar.

Share this:

Messi saves his best for last in Qatar as Argentina eye World Cup glory

As if he had not made enough fairy-tales, Argentina’s little genius Lionel Messi has saved the potentially most magical script for his last World Cup – with one line left to write.

Share this:

Wannagorn, Suritpreeya Reign Supreme Despite Strong Winds to Win C Classes in Junior Asian Tour Qualifiers

Wannagorn Bennukul and Suritpreeya Pruksanubal defied the windy conditions to win the C Boys and Girls trophies in the Junior Asian Tour 2023 Qualifying School at Lake View Resort & Golf Club in Cha-Am on Sunday.

Share this: