Thailands first and only durian skincare “Durrianar by SQ” launched in ASEAN with emphasis on the Chinese market through Alibabas Tmall #SootinClaimon.Com

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https://www.nationthailand.com/pr-news/business/40006509


Durrianar By SQ is a skincare formulated with extensive research information of the much-loved local fruit, which has substantial potential to be commercially diversified to add value to the fruit and to be exported as international product.

Mr. Nopparut Thanapattarachaitat, Managing Director of Tip Surat Company Limited, founder of Durrianar By SQ, enthuses that the company has launched Durrianar By SQ with skincare benefits from durian, the king of Thai fruits and the country’s famed best-selling economic crop. Durrianar By SQ is a skincare formulated with extensive research information of the much-loved local fruit, which has substantial potential to be commercially diversified to add value to the fruit and to be exported as international product.

“I’m from Rayong province, where durian is our local pride, and I saw the potential of durian to be diversified into many different products. We did some research and found that durian has more than just nutritious benefits that we can get as fresh or processed fruit, food or snacks,” Mr. Nopparut says.

The research shows that durian is packed with benefits for the skin, especially bioactive compounds that act as antioxidant agents to combat skin ageing signs. Durian extracts are incorporated in high quality skincare that aims to benefit and care for all skin types.

Thailands first and only durian skincare "Durrianar by SQ" launched in ASEAN with emphasis on the Chinese market through Alibabas TmallThailands first and only durian skincare “Durrianar by SQ” launched in ASEAN with emphasis on the Chinese market through Alibabas Tmall

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“It all started late 2018 when I had the idea of using durian extract in skincare. I then reached out to Asst. Prof. Dr. Jiraporn Tongtan from Suan Dusit University to help conduct a primary study of durian extract’s antioxidant properties to set the direction of our skincare production. We are now applying for patent and research funding to expand the study and properly regulate the extract for consumers’ safety,” Mr. Nopparut says.

Fusing the benefit of durian extract, the company earlier launched face masks under the brand Durrianar By SQ early in 2019 through online channel, following by a launch roadshow in China which proved to be well-received by the Chinese consumers. It was only natural then at Durrianar By SQ should have more products added to the brand.

Thailands first and only durian skincare "Durrianar by SQ" launched in ASEAN with emphasis on the Chinese market through Alibabas TmallThailands first and only durian skincare “Durrianar by SQ” launched in ASEAN with emphasis on the Chinese market through Alibabas Tmall

Using advanced technology and cosmetic science know-how to transform the king of fruit to the queen of beauty. The extract is harvested from durian young shoots which are cold pressed to preserve the bioactive property which is the essence of Durrianar By SQ. Another key highlight of the product is its unique fragrance of durian flower – not durian fruit – which is currently under further studies to add more value to the fruit.

Durrianar By SQ uses durian young shoots from organic durian farm in Rayong, which is overseen by young smart farmers. Every step of the plantation uses machines and technology and less manpower and chemicals to ensure high quality and safety, making the durian young shoots from the farm most suitable for Durrianar By SQ skincare.

Thailands first and only durian skincare "Durrianar by SQ" launched in ASEAN with emphasis on the Chinese market through Alibabas TmallThailands first and only durian skincare “Durrianar by SQ” launched in ASEAN with emphasis on the Chinese market through Alibabas Tmall

Mr. Nopparut also adds that Durrianar By SQ now offers 7 products across 3 lines: Age Care Cream that prevents ageing signs, moisturizes and restores dull skin; Whitening Cream that naturally brightens; and Anti-acne that reduces acne and redness from acne. All Durrianar By SQ products are “jelly mask” lightweight night cream that deeply moisturizes during the night, ideal for daily use without having to rinse off.

Popular products from Durrianar By SQ include “Golden Durian Facial Mask” and water solution, alcohol-free 3-in-1 facial cleansing “Extra Gentle H2O Cleansing” that delicately and thoroughly cleanse eyes, lips and face for all skin types. Durrianar By SQ also looks to launch more products in the future.

Thailands first and only durian skincare "Durrianar by SQ" launched in ASEAN with emphasis on the Chinese market through Alibabas TmallThailands first and only durian skincare “Durrianar by SQ” launched in ASEAN with emphasis on the Chinese market through Alibabas Tmall

“We want to offer skincare products for evert age group. Anti-acne aims for teenagers with acne problems, while Whitening Cream targets 30+ consumers who can also benefit from our Age Care Cream. I see the growth potential of skincare market, and I am confident that the story of Durrianar By SQ will grab attention of skincare lovers and draw their interests to skincare brand with durian extract by Thai people, and so far is the first and only brand of its kind to be distributed internationally,” Mr. Nopparut says.

In Thailand, Durrianar By SQ is currently available via popular online channels such as Shopee, JC Central and soon at Lazada. Consumers can also purchase Durrianar By SQ via https://www.facebook.com/DurrianarTH/. Durrianar By SQ has been available at King Power since 2020 and has since become a channel where international consumers know the brand from.

“Durrianar By SQ started off with international market with distribution in Kin Power and launch activations in China. We also see the potential in the Thai market, especially with the e-commerce channel that has grown exponentially this year. We are pushing our products more via online shopping channels and looking to repackage our products to appeal more to Thai consumers,” Mr. Nopparut says.

Thailands first and only durian skincare "Durrianar by SQ" launched in ASEAN with emphasis on the Chinese market through Alibabas TmallThailands first and only durian skincare “Durrianar by SQ” launched in ASEAN with emphasis on the Chinese market through Alibabas Tmall

Durrianar By SQ has registered its trademark in Thailand and more than 10 other countries, including China as well as Thailand’s neighboring countries like Myanmar and Laos. In China, Durrianar By SQ has been distributing through http://www.tmall.com by Alibaba, which is one of China’s largest e-commerce channel, since July 2021. The company sees much more potential in the Chinese market, mainly because durian is already popular among Chinese consumers.

For this year-end, the company is planning to penetrate Vietnamese market, and negotiation is currently underway with Vietnamese partners. Durrianar By SQ is also set to expand to other countries in ASEAN with the same approach, i.e. through local partners that understand the market and consumers’ behaviors.

“People in ASEAN love durian, and we take this opportunity to introduce Durrianar By SQ in this market because the consumers are already familiar with the fruit. Our future plan is to build Durrianar By SQ as an international brand and promote Thailand to the world,” Mr. Nopparut concludes.

Published : September 22, 2021

Marriott International and KTC Make Thailand Travel More Affordable With Installment – Based Payments and 0% Interest #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006445


Under an extended and expanded partnership, up to 2.58 million KTC cardholders in the Kingdom can stay and celebrate in style, then spread their payments over three, six or ten months, interest-free

Marriott International has extended its exciting partnership with Krungthai Card PCL (KTC), one of Thailand’s largest and most respected payment providers, to give local guests with even more affordable ways to stay and celebrate in style throughout the Kingdom.

Through this innovative agreement, Marriott’s guests will benefit from installment-based payment plans and 0% interest on their purchases, when they pay using any KTC credit card. Guests can book their dream staycation, dining experience or special occasion at 28 participating Marriott hotels and resorts across Thailand, then spread their payments over three, six or ten months, with zero interest installments. A minimum spend of just THB 3,000 and a maximum of THB 200,000 is required. Visit www.ktc.co.th/marriott to learn more.

Marriott International and KTC Make Thailand Travel More Affordable With Installment - Based Payments and 0% InterestMarriott International and KTC Make Thailand Travel More Affordable With Installment – Based Payments and 0% Interest

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This affordable arrangement will make it even easier for KTC’s 2.58 million card members in Thailand to travel domestically and experience the many wonders of their home nation. It can also be used at hotel restaurants and bars, and even to pay for events such as weddings, so everyone can make their wishes come true with Marriott and KTC. This program will play an important role in supporting domestic tourism and stimulating the Kingdom’s travel and hospitality industries.

Marriott International and KTC Make Thailand Travel More Affordable With Installment - Based Payments and 0% InterestMarriott International and KTC Make Thailand Travel More Affordable With Installment – Based Payments and 0% Interest

And that’s not all! From July 2021 onwards, KTC credit card holders will be able to exchange their KTC FOREVER points for Marriott Bonvoy points, giving members additional options when they want to stay and spend at Marriott hotels and resorts in Thailand. Under this arrangement, 240 Marriott Bonvoy points can be purchased for 600 KTC FOREVER.

“We are delighted to extend this promotion with KTC, one of Thailand’s leading payment providers. During this challenging time, it is vital that we work closely together with our esteemed partners to find original ways of driving demand and helping our customers. This attractive agreement will enable guests to travel in a highly cost-effective way, while creating broader benefits for the entire economy,” said Jakob Helgen, Area Vice President, Marriott International – Thailand, Vietnam, Cambodia and Myanmar.

Marriott International and KTC Make Thailand Travel More Affordable With Installment - Based Payments and 0% InterestMarriott International and KTC Make Thailand Travel More Affordable With Installment – Based Payments and 0% Interest

“KTC is very pleased to announce its latest collaboration with Marriott International – our 30th joint marketing campaign in the last five years. During the COVID-19 pandemic, KTC has adjusted its marketing strategy to support and promote business alliances. As a result, we are delighted to offer KTC credit card members the opportunity to ‘Stay Now, Pay Later’ at Marriott’s renowned hotels before anyone else. We sincerely hope that the launch of this campaign will help to stimulate a rise in domestic spending and support KTC card members when travelling in Thailand,” stated Ms. Prym Panyasereeporn, Vice President – Credit Card Business (Hotel Marketing), KTC.

Marriott International and KTC Make Thailand Travel More Affordable With Installment - Based Payments and 0% InterestMarriott International and KTC Make Thailand Travel More Affordable With Installment – Based Payments and 0% Interest

By booking with Marriott International, KTC’s cardholders will be able to discover a wide range of desirable destinations. Guests can book an energizing urban staycation in Bangkok, an idyllic island escape in Phuket, Koh Samui or Krabi, a blissful beachfront break in Rayong or Khao Lak, a fun-filled family holiday in Hua Hin or Pattaya, or a captivating cultural retreat in Chiang Mai or Chiang Rai. With 13 distinct brands ranging from modern midscale hotels to ultra-luxury resorts, every guest can find their perfect property.

Marriott International will also raise awareness of this initiative among its Marriott Bonvoy members, who can earn points when they book and pay using their KTC card. Not a member yet? CLICK HERE to sign-up for free!

KTC card members can register online via www.ktc.co.th/marriott every time a transaction is made between now and 31 December 2021.

For more information about these two forward-thinking partners, please visit www.marriott.com or www.ktc.co.th.

Published : September 21, 2021

XSpring Digital is delighted to see SiriHub Token attract strong attention A big wave of investors #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006399


SiriHub Investment Token will be Thailand’s role model for asset-backed tokenization that will transform the Thai capital market. XSpring Digital has worked closely with partners and regulators to create attractive and compliant investment opportunities that will re-assure all investors.

• XSpring Digital declares that the SiriHub Investment Token, which allows people from all levels of society to invest in Thailand’s first real estate-backed ICO, is attracting strong attention from investors. This real estate-backed token has the Siri Campus Office Building, where the headquarters of Sansiri Public Company Limited (SIRI) is located, as its underlying asset.

• As per the asset valuation reports from the appraisers, the value of the “Siri Campus” will likely rise from THB2.4 Billion to THB2.6 Billion the next four years and that will affect higher revenue sharing of SiriHubB token holders, thanks to the analysis report that Sukhumvit land prices have great potential to increase at a rate of around 10%.

• With high Returns on Investment (ROIs) that are far above current bank deposit interest rates and a minimum investment of only THB10, many XSpring application downloads have currently exceeded their expected target ahead of the first day of subscription on September 21, 2021, from 00.01 AM.

• All investors are recommended to download the XSpring application to their mobile devices to verify their identity, and thus ensure that they can subscribe to the digital tokens on the day of the opening sale and transfer funds immediately via the app. In addition, XSpring Digital is collaborating with ERX Company Limited (ERX) in the distribution of SiriHub Tokens. ERX has outsourced its sales functions to four leading securities companies in Thailand – KTBST SEC, Finansia Syrus Securities, Krungthai Zmico Securities, and Asia Plus Securities, to support sales.

Mr. Att Tongyai Asavanund, Chief Executive Officer of XSpring Digital Company Limited, a subsidiary of XSpring Capital Public Company Limited (XPG), said: “The success of XSpring Digital to launch the SiriHub Investment Token, which represents Thailand’s first real estate-backed ICO, is aligned with the XPG’s vision to offer a comprehensive ecosystem for investment in digital finance for Thai investors. This real estate-backed token has the Siri Campus Office Building, where the headquarters of Sansiri Public Company Limited is located, as its underlying asset. It is a new investment model that uses digital technology to connect the capital market world. Its main goal is to provide opportunities for investors at all levels of society to access high-value real-estate investments. It does this by allowing investors to invest even with a small amount in that we offer a minimum subscription price of only THB10 per token. Through such a small outlay, investors are provided with quarterly returns over four years for a much higher return than current bank deposit rates.”

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XSpring Digital is delighted to see SiriHub Token attract strong attention  A big wave of investorsXSpring Digital is delighted to see SiriHub Token attract strong attention A big wave of investors

The SiriHub Investment Token will be Thailand’s role model for asset-backed tokenization that will transform the Thai capital market. XSpring Digital has worked closely with partners and regulators to create attractive and compliant investment opportunities that will re-assure all investors. Currently, the number of people to have already registered via the XSpring App to prepare for the subscription day on September 21 has exceeded our expectations.”

The SiriHub Investment Token is the first real estate-backed ICO to have obtained approval from the Securities and Exchange Commission of Thailand (SEC). The initial offer price is THB10 per token. A limit of 240 million tokens is offered on a first-come, first-served basis. The total to be raised is THB2.4 Billion.

Investors can choose between two tranches of the SiriHub Investment Token:

1) SiriHubA offers 160 Million tokens valued at THB1.6 Billion. Holders of SiriHubA will receive their returns from a quarterly revenue share of up to 4.5% per year and revenue sharing from the sale of the property after the project’s end, all of which will not be more than THB1.6 billion.

2) SiriHubB offers 80 Million tokens valued at 800 Million Baht. Holders of SiriHubB will receive returns from a quarterly revenue share of up to 8.0% per year and revenue sharing from the sale of the property after the project’s end, from the surplus of THB1.6 billion.

One of the highlights of this real estate-backed token is that the investment is within a single asset. This way, investors will be able to know the project they are investing in full detail as specified in the white paper, unlike investments in such vehicles as Real Estate Investment Trusts (REITs), in which the assets in the fund can be changed. Funds raised from the SiriHub Token issuance will be used to secure the Revenue Sharing from the rental income of Siri Campus Office Building and to also acquire the rights to be the Asset via shares of Siripat Four Company Limited. Located within T77, a lifestyle community in a prime location of the Sukhumvit area. The Siri Campus Office Building is the headquarters of Sansiri Public Company Limited (Sansiri PCL, SIRI), which is the sole tenant for the 100% area. With the long-term lease of 12 years, investors are assured that the project will receive continued revenues from the rental fee from Sansiri PCL throughout the four-year project period where the income after expenses will be arranged as quarterly revenue sharing distributed to token holders. Within 12 months prior to the end of the project, the token issuer will also arrange disposal of the assets in order to distribute profit sharing from net-asset-sale proceeds as the final portion of revenue to token holders.

As per the asset valuation reports from appraisers approved by the SEC, the value of the Siri Campus Project will likely rise to THB2.6 billion in the next four years in accordance with an analysis by the Agency for Real Estate Affairs (AREA) that reports the summary of changes in land prices in the vicinity of the On Nut BTS Station, which is near the Siri Campus. In 2021, the average price of land in the area was THB1.1 Million per square wah (4 square meters) and the Compound Annual Growth Rate (CAGR) has increased from 2015 to 2021 at a rate of around 10% per annum. This shows that the property’s location has great potential and relatively high growth prospects in the future.

In addition to the ease of accessing this investment platform, Mr. Asavanund went on to explain the many inherent safeguards employed by XSpring Digital in its investment system.

“The Sirihub Token has a mechanism to fully protect investors. XSpring Digital is the ICO portal, certified by the SEC, and there is protection provided under the trust and trustee structure. The SiriHub Investment Token offering runs on the Tezos blockchain system, the world’s most advanced blockchain technology developed to support digital fundraising with a real-estate-backed ICO. The blockchain provides greater security in accordance with Anti-Money-Laundering/Combating the Financing of Terrorism (AML/CFT) measures using three high-security features:

1. Know Your Customer (KYC) standards. Only approved registrants can be put on the white lists to trade the digital tokens.

2. The system also has real-time Clawback: This is a feature for returning stolen tokens to the token holder’s wallet.

3. Private Capitalization Table (Cap Table): Personal information will not be listed so as to protect the privacy of token holders but the issuer will have the ability to know in real time who owns the tokens similar to a share registry.

For the process of subscription and trading of the SiriHub Investment Token, a total of 240 million tokens will be initially offered at THB10 per token, which divides into a 160-million-token offering of SiriHubA and an 80-million-token offering of SiriHubB. The subscription period will run between September 21 and October 4, 2021. Investors can subscribe 24/7 on their mobile devices. In addition, XSpring Digital is collaborating with ERX Company Limited in the distribution of SiriHub Tokens. ERX has outsourced its sales functions to four leading securities companies in Thailand – KTBST Securities, Finansia Syrus Securities, Krungthai Zmico Securities, and Asia Plus Securities – to support the sale of SiriHub Tokens.

Upon completion of the subscription and the distribution of tokens to investors, the tokens are targeted to trade from October 12, 2021 in the secondary market through ERX, the first digital asset exchange focused on digital token trading licensed by Thailand’s Ministry of Finance and regulated by the SEC.

XSpring Digital is undergoing discussions with more than 10 clients who are interested to raise funds from tokenization in sectors such as real estate, tourism, and entertainment. At present, we are in the process of studying the possibilities afforded by tokenization, the types of tokens, and the protection mechanisms available so that our efforts attain the greatest benefits for both token issuers and investors.

Mr. Asavanund concluded: “An Initial Coin Offering (ICO) is a key alternative fund-raising method in the digital era – the SEC also supports the adoption of such technology in the capital market. It is an investment suitable for the public and new investors, as well as all major and institutional investors. It is an accessible new opportunity. We are grateful that the SEC has approved the trading of SiriHub Investment Tokens, so we believe these vehicles offer a valuable new dimension to the investment market in Thailand. This new investment is in projects with the high economic growth potential. Investors can conveniently transact via their mobile devices, 24 hours a day, through the XSpring application. Anyone can start to learn about investing in the digital finance world, which will play a key role in our lives.”

Investors interested in investing can learn about investment options and should open an account, verify their identity, and take the Investor Knowledge Test in advance to prepare for the subscription. Investors can download the XSpring apps on both iOS and Android. This will save time and allow investors to complete their subscriptions quickly, conveniently, and securely. The subscription period runs from September 21, 2021 at 00:01 am to October 4, 2021 at 3:30 pm.

On the subscription day, investors who have already opened an account, verified their identities and completed all the required steps, will be able to subscribe to SiriHub Investment Token and complete their purchases using the following process:

• Click on the SiriHub Investment Token project link.

• Read and study the project details.

• Choose the token and amount of investment to subscribe for each token. The system will automatically calculate the number of tokens as per the amount paid.

• Investors have to pay the full amount of investment at the cost THB10 for each token.

• The digital tokens are allocated following successful payment on a first-come, first-served basis

• After the full amount is paid and confirmation is received, investors will receive an email to inform them that their subscription is complete.

Investors will know the allocation of purchased tokens via email after the closing date of the subscription period. Tokens will be distributed to the wallets of investors who have registered and opened accounts with ERX in advance.

For any inquiry, please contact 02-038-5999, or follow the news of digital assets and digital tokens at:

XSpring Digital website: www.xspringdigital.com

Facebook Page: https://www.facebook.com/XSpringDigital

Remark: Before making an investment decision, investors should study the information in the draft white paper to understand the nature of the product, return conditions, and the risks involved. The white paper can be downloaded at SEC’s website: https://market.sec.or.th/public/idisc/th/Product/Filing/IV-0000000000/XX-00000000-00000000-00000000-00000000-00000000-00000000 or scan this QR code for more information.

XSpring Digital is delighted to see SiriHub Token attract strong attention  A big wave of investorsXSpring Digital is delighted to see SiriHub Token attract strong attention A big wave of investors

Published : September 20, 2021

India celebrates overseas development success in Bangkok #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40006290

India celebrates overseas development success in Bangkok


Thai beneficiaries of India’s overseas development programme shared their experiences at the country’s embassy in Bangkok this week.

Celebrating lndian Technical and Economic Cooperation (ITEC) Day 2021, Ambassador Suchitra Durai hailed the longstanding cooperation between India and Thailand in the area of capacity building.

Presented at the event were video messages from ITEC alumni, including the “Thai Solar Sisters” from the ground-breaking Mechai Pattana Bamboo School in Buri Ram. The “sisters” attended the “Training Rural Women on Solar Electrification & Rainwater Harvesting” course at the Social Work and Research Centre (SWRC or Barefoot College) in Tilonia, Rajasthan.

Launched in 1964, the ITEC programme has three components: short-term training courses of three weeks to two years, deployment of lndian experts abroad, and study tours for foreign officials in India. The programme operates in 160 partner countries and territories and offers around 14,000 training slots annually. Courses cover subjects ranging from rural development, governance, lT and banking to renewable energy and robotics. ITEC courses are offered to both civilian and defence personnel.

India celebrates overseas development success in BangkokIndia celebrates overseas development success in Bangkok

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The embassy said that more than 700 Thai officials have attended regular ITEC courses while 150 have taken online training.

Published : September 17, 2021

D-Day! XSpring announces subscription to “SiriHub Token” Thailand’s first Real Estate-Backed ICO #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006277

D-Day! XSpring announces subscription to “SiriHub Token” Thailand’s first Real Estate-Backed ICO


Opens on Sep 21 8.0% ROI per year offered for 4 years of entire project. A limited number of digital tokens – 240 million – will be offered at only THB10 each on a first come, first served basis.

  • As it has received approval from the Securities and Exchange Commission of Thailand (SEC), XSpring announces that the subscription period for its SiriHub Investment Token will run from September 21 to October 4, 2021, with a minimum initial investment of only THB10 per token. This means that all investors now have a much broader opportunity to secure and build their wealth – by investing in the first SEC-approved real estate-backed ICO in Thailand.
  • The SiriHub Investment Token offers investment benefits far superior to the current deposit interest offered by commercial banks. Two tranches of tokens, SiriHubA and SiriHubB, will be available for all investors. SiriHubA offers a quarterly return of up to 4.5% per year, while SiriHubB offers a quarterly return of up to 8.0% per year. In addition, both tranches will get a revenue boost from the disposal of assets at the end of the project. The subscription volume is expected to meet its target due to the expected enthusiastic response from investors looking for alternative investments such as digital assets. A limited number of digital tokens – 240 million – will be offered on a first come, first served basis.
  • All investors are recommended to download the “XSpring” app to their smartphones to verify their identity and thus ensure that they can subscribe to the digital tokens on the day of the opening sale and can pay the subscription fee immediately via the app.

D-Day! XSpring announces subscription to “SiriHub Token” Thailand’s first Real Estate-Backed ICOD-Day! XSpring announces subscription to “SiriHub Token” Thailand’s first Real Estate-Backed ICO

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Thailand’s digital asset market is set to be bustling again after XSpring Digital ICO portal service provider (approved by the SEC) announced the subscription day for its SiriHub Tokens in what is Thailand’s first real estate-backed ICO that has Siri Campus Office Building, the headquarters of Sansiri Public Company Limited, as an underlying asset.

Investors from all levels of society will be able take advantage of the opportunity with a minimum subscription price of only THB10 per token and earn returns up to 8.0% per year. The subscription period will run from September 21 to October 4, 2021 via the “Xspring” application. In addition, ERX Co.,Ltd is collaborating with XSpring Digital in the distribution of SiriHub Token. ERX has outsourced its sale functions to 4 leading brokers: KTBST SEC, Finansia Syrus Securities, Krungthai Zmico Securities, and Asia Plus Securities, to support the sales of SiriHub Tokens.

Mr. Rathian Srimongkol, Chairman of XSpring Capital Public Company Limited (XPG), said: “XSpring Digital’s success in the launch of its SiriHub Token, Thailand’s first real estate-backed ICO, is an important step by XSpring Group to enable investors to access new investment innovations and is part of our commitment to develop a digital investment platform and create a financial services business ecosystem to connect the current financial world with the digital financial world. Such a ‘Digital Financial Service’, puts the group at the vanguard of being a complete, fully integrated financial services provider and will enable everyone to access the financial and investment world easily and cost-effectively.”

Mr. Att Tongyai Asavanund, Chief Executive Officer, XSpring Digital Company Limited, the company that has received approval from the SEC as a service provider for offering digital tokens in Thailand (as an ICO portal operator), said that the “SiriHub Investment Token is a new investment model that uses digital technology to connect elements of the capital market world. Its main goal is to provide opportunities for investors at all levels of society to access high-value real estate investments. It essentially broadens access as such investors can invest even with a small amount. We offer a minimum subscription price of only THB10 per token and provide investors with quarterly returns over four years at a much higher rate of return than current bank deposit rates. This is so that both the public and new investors interested in preserving and expanding their wealth, as well as all institutional investors, have equal access to the opportunity of understanding and investing in digital assets.”

Investors can choose to invest in either of the SiriHub Investment Token offerings, SiriHubA or SiriHubB. SiriHubA provides a quarterly return of up to 4.5% per year, while SiriHubB offers a quarterly return of up to 8.0% per year. In addition, both tranches will get a revenue boost from the disposal of assets at the end of the property project’s development. SiriHubA holders will receive a final revenue share from the disposal of assets at the end of the project to a maximum of THB1.6 billion. SiriHubB holders will obtain the final income from the sale of the property project that exceeds THB1.6 billion.

SiriHub Investment Tokens are based on the pending revenue stream from the Siri Campus Project, a modern mixed-use office building complex located within T77, a lifestyle community in the heart of Bangkok’s On Nut area, which has Sansiri Public Company Limited as the only tenant to have leased 100% of the space in the building under a long-term lease for up to 12 years. This means the project will have dependable and continuous income throughout the four-year project period. Analysis of the market value of both the Siri Campus land and building by the appraiser and approved by the SEC in two cases, puts the campus value at THB2.4 billion and it is predicted that in the next 10 years, the market value of this project could rise to as high as THB3.2 billion.

“We are confident that the SiriHub Token offering will receive an enthusiastic response from investors. The ICO price is interesting considering the fundamental factors of the asset and relates to the project Siri Campus, which has potential for continuous income and investor protection mechanisms at every step. Currently, XSpring Digital is finalizing steps for prospective subscribers to register and access the XSpring application with ease. Interested investors can register in advance starting today to save time when the subscription opens and will allay any ‘fear of missing out’ as subscriptions will open on a first come, first served basis with a limited token offering,” Att Thongyai concluded.

What you should know about SiriHub Investment Token before you sign up and verify on the XSpring app to prepare for subscription

Thailand’s first real estate-backed ICO

The SiriHub Investment Token is Thailand’s first digital token put up for a real estate-backed ICO under the Emergency Decree On Digital Asset Businesses B.E. 2561 (2018) regulation issued by the SEC.

Tokenization converts assets into an investment token

The SiriHub tokens convert revenue from leasing the Siri Campus office buildings into investment tokens. Investors will receive benefits identified in the Smart Contract that employs the Tesoz blockchain technology, which is: reliable and especially designed for ICO; stable; transparent; precise; verifiable; and has the most advanced security features.

SiriHub Investment Token

• The digital tokens are issued by SPV 77 Company Limited.

• The total fundraising value is THB2.4 billion.

• SiriHub Investment Tokens are the tokens offered and these are divided into two tranches: 1) SiriHubA offers 160 million tokens valued at THB1.6 billion and

2) SiriHubB offers 80 million tokens valued at a total of THB800 million.

• The proceeds from funding are invested in order to acquire revenue stream from the Siri Campus office building and 100% of the shares of Siripat Four Company Limited, which owns ownership of the Siri Campus office building, at which Sansiri Public Company Limited is currently the 12 years long term sole tenant.

• The issuer of the digital tokens will then allocate the income from the leasing of the Siri Campus project after deduction of costs quarterly during the entire project duration of four years to the holders of the digital tokens.

• When expire of the four-year project nears, the project property will be auctioned for sale in the third year, after which investors will get sharable revenue from the sale of the property at the end of the project (after expenses related to sales, marketing and other commitments are deducted).

• The tokens have a minimum subscription price of only THB10 for each token.

• A total of only 240 million tokens are available.

• Investors can choose to invest in both types but retail investors may hold a set of tokens to a maximum value of THB300,000. For ultra-high-net-worth (UHNW) investors, institutional investors, corporate joint investments, no maximum subscription value has been set.

• The digital tokens are allocated following successful payment on a first come, first served basis until the subscription is sold out.

• Retail investors must register and verify themselves via the “XSpring” application before the subscription day.

Investors interested in investing can learn about their investment options and should open an account, verify their identity and take a knowledge test starting today to prepare for subscription. Investors can download the XSpring app on both iOS and Android systems. This will save time and allow investors to complete their subscriptions quickly, conveniently and securely. The subscription period runs from September 21 to October 4, 2021

Five steps to take for convenient and secure registration

• Download XSpring application from App Store or Play Store or the link http://onelink.to/efumnu

• Sign up, fill in your email, set a password and wait for the approval email from the system. Upon receiving the approval email, open the application to log in.

• Log in to verify yourself (KYC/CDD). The step, Know Your Customer / Customer Due Diligence is required by Thailand’s Anti-Money Laundering Act of B.E. 2542. Just fill out the ID card information and personal information, and state that this is for investment purposes. Then take a photo of the ID card and take a face scan to reconfirm identity.

• Upload your bank account and follow the steps.

• Pass the Investor Knowledge Test

Remark: If prospective investors have any questions about registration and the use of the applications, they can watch the instructional videos here: https://youtu.be/bPSTTUTDgxI

Those interested can contact 02-038-5999 and follow news about digital assets and digital tokens at:

XSpring Digital Internet Resources

Website: www.xspringdigital.com

Facebook: https://www.facebook.com/XSpringDigital

Remark: Before making an investment decision, investors should study the information in the draft white paper to understand the nature of the product, return conditions and the risks involved.

The white paper can be downloaded at the SEC’s website: https://market.sec.or.th/public/ipos/IPOSTD01.aspx?TransID=319985

Published : September 17, 2021

Industry leaders unpack the future of travel, meeting and events at Marriott Internationals first major hybrid event across asia pacific #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006243

Industry leaders unpack the future of travel, meeting and events at Marriott Internationals first major hybrid event across asia pacific


Marriott International together with industry leaders discussed future trends at its first hybrid event in Asia Pacific

With grounds for optimism over travel rebound, Marriott International together with industry leaders discussed future trends at its first hybrid event in Asia Pacific – “Be There with Marriott International – The Path Forward for Travel and Events”. The event, attended in early September by more than 1,100 in-person and virtual travel industry professionals across Asia Pacific, featured a lively panel discussion on the emerging trends and demands in meetings and events, changing business travel policies, luxury travel, and consumer behavior in a post-pandemic era. These key trends emerged:

Customer experience is still key

Cleanliness remains the top priority for many consumers, and expectations around safety and hygiene have increased dramatically as part of the customer experience. Social distancing, facemasks and hand sanitizers are expected essentials. Marriott International offers event organizers tips on setting up events in the new normal through the company’s ‘Connect with Confidence’ commitment.

In-person human interaction more powerful than ever

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There has been a rapid adoption of technology and digitalization across the MICE industry. Although virtual events were the norm at the peak of the pandemic, 47% of respondents surveyed post-event said that more than half of their events next year will be offline. Hybrid events, which combine live interactions and the convenience of going digital, are expected to become the de facto meeting format.

Planning events in the ‘new normal’ has taught Industry leaders to keep testing, thinking, assessing and learning, so they can be nimble and change what is not working. MICE industry leaders must recognize the importance and power of face-to-face meetings complemented by hybrid technology in bringing out the human experience and connection.

Ramesh Daryanani, Vice President, Global Sales, Marriott International Asia Pacific says, “We need to strike a balance between technology, reach and engagement. When hosting hybrid events, the platform is not the most important—instead, the desired outcome and the value that human connection brings is. Marriott’s hybrid solutions will continue to evolve, but there is no doubt that nothing replaces the power of face-to-face meetings.”

As borders reopen, customers will seek events that are more intimate; and the networking that comes with these events will also be prioritized given many lost connections over the pandemic.

Wellness is the new luxury

The pandemic gave travelers an opportunity to think about rebooting travel for the better. Wellness travel, associated with the pursuit of enhancing personal well-being, is driving demand for weekend anti-stress getaways, hidden all-inclusive resort stays, spiritual retreats and off-the-beaten-track emerging destinations.

According to a survey conducted by Marriott International, 3 in 4 travelers surveyed indicated the desire to travel to relieve stress. There is a higher demand for slow travel, where people are slowing down and visiting just one place, taking their time to get familiar with the destination and its surroundings and culture, rather than a fleeting visit. Industry leaders should adapt to these rising trends and curate experiences that cater to changing market demands. Marriott Bonvoy’s Westin and JW Marriott are two brands that feature programs that allow guests to maintain their wellness practices while on the road. The recently launched pilot of Good Travel with Marriott Bonvoy is another example of a program where guests have the opportunity to connect with local communities to create a lasting positive impact.

In partnership with technology partner, NowEvents, the hybrid event took place in Renaissance Hong Kong Harbour View Hotel, The Ritz-Carlton, Millenia Singapore and JW Marriott Gold Coast Resort & Spa. The in-person events saw the use of technology where panelists appeared to be in the same room even though in different locations. Moderated by Karen Bolinger, Strategic Business Consultant, PCMA Asia Pacific, the panelists included:

· Andy Winchester (HK) – APAC Travel Manager, Bloomberg;

· Anna Patterson (SG) – Vice President & Managing Director, George P Johnson Singapore;

· Bart Buiring (HK) – Chief Sales & Marketing Officer, Marriott International;

· Charlotte Harris (HK) – Managing Director, Charlotte Travel Hong Kong;

· Kenji Soh (SG) – Executive Director, Head of Asia Pacific Travel, Goldman Sachs;

· Oscar Cerezales (SG), Chief Strategy Officer, MCI Group

For more information and resources related to Marriott International’s enhanced meeting and event offerings, and view the live stream of the event, visit www.marriottbonvoyevents.com 

Published : September 16, 2021

Saha Group lays the foundation stone of KingBridge Tower #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006236

Saha Group lays the foundation stone of KingBridge Tower


The KingBridge Tower will be a user-friendly smart building with a total area of over 85,000 square meters on a land plot of over six rai that focuses on quality of life of users and the integration of the state-of-the-art technology and innovation with green space and environmentally-friendly with emphasizing on Circular Economy

Saha Capital Tower Co., Ltd., a company within Saha Group, has performed a ceremony to lay the foundation stone for the construction of KingBridge Tower, a new iconic commercial office building on Rama III Road under the concept ‘The Spirit of Synergy’ that will focus on quality of life and blend state-of-the-art smart technology and innovation with green space.

The ceremony was presided over by Boonsithi Chokwatana, Chairman of Saha Group, accompanied by Vichai Kulsomphob, President and CEO of Saha Pathana Inter-Holding Plc., and other executives.

Upon completion, KingBridge Tower will become the tallest office building in Thailand, consisting of office spaces, co-working spaces, meeting rooms, healthy canteen, vertical garden, running tracks and rooftop restaurant. The smart building is designed by Architects 49 Limited and constructed by Thai Obayashi Corporation Limited. Construction has begun and is expected to be completed in 2024.

Saha Group lays the foundation stone of KingBridge TowerSaha Group lays the foundation stone of KingBridge Tower

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Mr. Vichai Kulsomphob, President and CEO of Saha Pathana Inter-Holding Plc., and Managing Director of Saha Capital Tower Co., Ltd., said “Saha Capital Tower, as one of the companies under Saha Group, is committed to operating a business that is responsible to the society, people and environment. The KingBridge Tower is designed with the concept ‘The Spirit of Synergy’ as we believe synergy from working and spending time together can yield positive results, which, in turn, will stimulate growth of our businesses, organization and the overall society.”

“This concept is present in all design elements of the KingBridge Tower to ensure that everyone and every business in this building will be able to join forces to create something that is greater than the sum of its parts. The design of building’s facade, for example, has incorporated an environmentally-friendly solar cell technology without sacrificing the aesthetics. Quality of life is enhanced by the ‘Lush Co-working Space’ that combines working area with green space. As a result, the building will not only support the modern way of working but also wellness of its users,” said Mr. Vichai.

“Mott MacDonald has been selected to participate in the design of the KingBridge Tower. Mott MacDonald is a global engineering consultancy which was responsible for structural design of many world-renowned projects such as Bhumibol Bridge, London Heathrow Airport, and Silicon Valley BART Extension. With such a world-class company playing a key role in design, the KingBridge Tower is poised to be a spectacular riverside landmark of Rama III Road.” he said.

Saha Group lays the foundation stone of KingBridge TowerSaha Group lays the foundation stone of KingBridge Tower

The KingBridge Tower will be a user-friendly smart building with a total area of over 85,000 square meters on a land plot of over six rai that focuses on quality of life of users and the integration of the state-of-the-art technology and innovation with green space and environmentally-friendly with emphasizing on Circular Economy, with plans to be certified with top global building standards such as LEED Gold and 3-Star Fitwel.

The building will provide convenience and safety in a relaxing environment with the application of an IoT system in office and common spaces, an AI-based facial recognition system, EV charging stations, co-working spaces, meeting rooms, healthy canteen, vertical garden, running tracks and rooftop restaurant. Parts of the building can also be turned into an event space if needed.

Design and construction of the project is carried out in cooperation with professional partners with specific expertise, including Architects 49 Limited, Thai Obayashi Corporation Limited, Stonehenge Inter Plc., SCG, and JLL. Construction has begun and is expected to be completed in 2024.

Published : September 16, 2021

People, Planet, Profit: Recycling Solutions with Digitalization #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006234

People, Planet, Profit: Recycling Solutions with Digitalization


The recycling of plastics has remained at low levels for many years, and expanding this activity is key to move toward the circular economy.

Sustainable development is both a major challenge and focus worldwide. Addressing the triple bottom line of People-Plant-Profit to meet community and employee needs; reduce environmental impact; yet also deliver company profits, is a fragile balance. Consumers and businesses alike are rethinking current behaviors to specifically address sustainability.

The production and use of plastics are important considerations in sustainability programs, and awareness has grown during the ongoing COVID-19 pandemic. In fact, all sustainability topics have drawn a lot more focus during this time. There is a greater awareness of risk across businesses, and a growing concern about the environment including plastic waste reduction. At the same time, we have seen greater use of single-use plastics to secure food and health during the pandemic.

The recycling of plastics has remained at low levels for many years, and expanding this activity is key to move toward the circular economy. This demanding concept is based upon principles that manufacturing processes move from the current linear lifecycle to integrate waste and by-products and eliminate emissions, while overall reducing impact on the natural environment.

People, Planet, Profit: Recycling Solutions with DigitalizationPeople, Planet, Profit: Recycling Solutions with Digitalization

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According to the Ellen MacArthur Foundation, only about 14% of plastic packaging is collected for recycling globally and as much as one-third of the volume ends up in the environment. In a recent CERAWeek Conversation, IHS Markit vice president Anthony Palmer estimated that more than 400,000 metrics tons of plastic waste are expected to leak into the environment by 2050.

Consumer companies have ambitious targets to integrate recycled plastic into their final products and packaging, they are challenged to scale recycling and collection processes to address the very large and dispersed volumes.

People, Planet, Profit: Recycling Solutions with DigitalizationPeople, Planet, Profit: Recycling Solutions with Digitalization

The good news is that many companies across the plastic value chain are actively working and collaborating to resolve plastic waste issues. And digital capabilities are helping to solve some of the largest challenges in recycling activities.

For mechanical recycling processes, when the plastic is melted to create a new plastic article, it can be difficult to re-integrate the material back into value chain. The variety of plastic types typically identified by the recycling symbols #1 – #6 (as shown in figure 3) often demands different solutions requiring labor-intensive sorting. Many packages are composed of a mix of plastics used, typically marked #7, that can require unique approaches.

People, Planet, Profit: Recycling Solutions with DigitalizationPeople, Planet, Profit: Recycling Solutions with Digitalization

Japanese company FP Corporation had complex business and sustainability challenges in its packaging and logistics operations. It successfully applied digital supply chain solutions to optimize its complex production and distribution processes for both profitability and sustainability targets.

Working with partner Time Commerce, the company generates a detailed scheduling plan that integrates its demand plans and warehouse capacity with key cost components for production, inventory and transportation. The plan includes the retrieval of spent containers from consumer locations and the material re-use at production sites, primarily made from polystyrene (PS #6) and polyethylene terephthalate (PET or PETE #1). The company estimates that it reduced landfill waste by 443,000 metric tons and cut carbon emissions by 160,000 metric tons in FY2019, continuing the improvement seen in the previous year.

Digital technologies are also helping to develop and improve new recycling capabilities often referred to as “advanced recycling”. This advanced approach differs from mechanical recycling in that it takes the polymer apart to make the starting monomer or feedstock, or another intermediate that can be used as a feedstock. Advanced recycling provides the opportunity to manage large volumes of plastic waste, and convert it to usable materials. As processes improve, it can also provide more flexibility in the types and variability of plastics that can be recycled.

Pyrolysis is the primary process for advanced recycling of polyethylene (HDPE #2 and LLDPE #4) and polypropylene (#5). Several global companies are working on pyrolysis processes with a focus on digital simulation solutions, such as AspenTech’s Aspen Plus. These solutions model the complex reactions that occur in polymer decomposition so conditions can be optimized for cost and emissions. Pyrolysis can be a helpful first step in a local recycling plan as the liquid product formed is much easier to transport than large volumes of plastic waste.

A recent research study that used Aspen Plus to model the pyrolysis of waste tires highlighted that the simulation model can “serve as a robust tool to respond to market conditions that dictate fuel demand and prices while at the same time identifying optimum process conditions (e.g., temperature) driven by process economics.” Operators can optimize based on local market demand, such as gasoline, diesel and other hydrocarbons. (1)

Digital technology can also aid the next step in the recycling process as the resultant pyrolysis oil is integrated back into operations as a feedstock into steam crackers for olefins production. Scheduling solutions, such as Aspen PIMS, help companies assess unit capability for alternate feed and provide guidance on optimal conditions for processing. As operational experience develops, process analytics can help operators target reliability and maintenance activities, such as furnace decoking, to ensure energy efficiency remains high while balancing operational demands.

The value of plastics in their applications, including increased quality and durability is another focus area across the plastics value chain. Some consumer companies are moving toward more durable packaging that can be re-used while and plastic producers are moving to upgrade the quality of their products, make them easier to recycle, and overall reduce waste in current production.

Simulation of polymer properties and processes accelerates this new product development so producers can deliver new products to the market faster and at lower cost. Dow, for example, was able to speed time to market and reduce batch cycle time for polymer production using dynamic simulation to adjust process conditions. SCG Chemical saved more than $300,000 USD by eliminating plant trials for new HDPE grades.

Plastic value is also tied to production quality, and eliminating the low value material that is often produced in high volume processes. Digital solutions help to optimize current polymer operations to minimize low quality production and reduce energy use. Scheduling solutions can be applied to polymer unit operations to optimize the production schedule and conditions to ensure minimal waste material is produced between high quality products.

Major effort is needed worldwide to resolve plastic waste challenges and make progress toward important sustainability goals. Companies can best target and accelerate their efforts in polymer recycling, optimization and redesign by using digitalization capabilities.

________________________________________

Reference:

(1) “Pyrolysis of waste tires: A modeling and parameter estimation study using Aspen Plus®.” Hamza Y. Ismail, Ali Abbas, Fouad Azizi and Joseph Zeaiter. Waste Management, Vol 60. February 2017.

Circular Economy requires the integration of process to eliminate waste and emissions

Published : September 16, 2021

Narrowing the Digital Divide in ASEAN: Infrastructure, Skills and Opportunities #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006185

Narrowing the Digital Divide in ASEAN: Infrastructure, Skills and Opportunities


The ASEAN Digital Masterplan 2025 envisions ASEAN as a “leading digital community and economic bloc” – a bold plan that demands effective investments in infrastructure and skills.

The Singapore Institute of International Affairs (SIIA) organised the webinar, “Investing in Digital Infrastructure: Narrowing the Digital Divide in ASEAN”. Moderated by Mr Satyanarayan Ramamurthy, Partner and Head of Infrastructure, Government and Healthcare with KPMG Singapore, and SIIA Associate Council Member, the webinar featured Dr. Le Quang Lan, Assistant Director, Head of the ICT & Tourism Division, ASEAN Secretariat, and Mr. Andrew Williamson, Vice President and Economic Advisor of Government Affairs, Huawei.

Governments need to ensure equitable digital transformation

As the adoption of digitalisation increase, ASEAN governments have been pressured to develop digital infrastructure. Yet in the process, Dr Lan emphasised that millions of people, particularly the less digitally-enabled, may be excluded from affordable services and relevant content. Mr Williamson stated that businesses must adapt, they would either “go digital or go dark”. To prevent large-scale inequalities, governments have to encourage private sector investments in rural areas too.

“In a contactless world, the vast majority of interactions with customers and employees must take place virtually. With rare exception, operating digitally is the only way to stay in business through mandated shutdowns and restricted activity,” said Williamson.

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Unfortunately, telecommunications infrastructure is too costly to establish in far-flung regions. Rural residents and small businesses also lack the readiness to create economic value after being connected. A holistic approach is essential for equitable and effective results. Local governments would need to incentivise the private sector to digitally onboard the entire nation, promote the innovation of cost-effective digital solutions, and also raise public digital literacy and awareness.

ASEAN as a source of guidance for comprehensive and rationale policies

ASEAN’s importance lies in knowledge-sharing and shaping legal frameworks. The regional bloc collates and disseminates best practices across the region. The Digital Masterplan 2025 is an example of the bloc is assisting less-digitalised economies on issues including, but not limited to strengthening rural connectivity, coordinating cross-border data flows, and adopting new (Industrial Revolution 4.0) technologies. Attention is particularly directed to scaling up Micro, Small and Medium Enterprises (MSMEs); ultimately providing affordable services to rural, urban and international consumers. Mr Williamson highlighted that the region has promising unicorns, so retaining digital talent would also be a priority.

A concern, however, is underlying geopolitical tensions. Both Dr Lan and Mr Williamson warned against the bifurcation of digital and IR 4.0 technologies. Sino-American tensions have deepened techno-nationalism, which only results in losses to all parties involved. Countries are cautioned against decisions based on political motivations. Dr Lan affirms that “ASEAN very much abides by the principle of technology neutrality…we [ASEAN] shall not prevent [the adoption] of one technology over another.” This principle will play a key role in developing a common standard that can maintain global value chains while sustaining regional business development.

Private sector innovation critical to realising the visions of a digital economy

Based on a historical example of the optimisation of internal combustion engines in the 19th century, Mr Williamson illustrated that the world is at the brink of revolutionising new technologies such as Artificial Intelligence and machine-learning. This is an opportunity for ASEAN to lead, innovate and dramatically reduce digital infrastructure costs. Bigger players with rich resources like Huawei would need to be the first movers. Major companies can, and have already been, partnering with governments in producing training and upskilling programmes. Whether it be young students, small enterprises, women or mid-career switching talents, public-private collaborations would be beneficial in creating an attractive and diverse digital talent pool. The end goal is a robust and productive digital ecosystem that boosts the entire private sector, including MSMEs.

Involving all stakeholders is key to an inclusive digital community

ASEAN is a diverse region; each country’s digital strategy has a different level of maturity. It is crucial that the initiatives take advantage of the stakeholder’s capabilities, while also accounting for their needs. With an internet economy set to reach US$300 billion in 2025, more opportunities would arise. As a member of ASEAN and a key hub in the region, Singapore’s interests are tied to this ongoing transformation.

Published : September 15, 2021

Bangkok Metropolitan Administration Deploys Oracle Exadata Cloud@Customer to Deliver More Efficient Public Services to Residents #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40006173

Bangkok Metropolitan Administration Deploys Oracle Exadata Cloud@Customer to Deliver More Efficient Public Services to Residents


• Helps Bangkok Metropolitan Administration consolidate its IT infrastructure and accelerate the journey toward a digital government • BMA gains the simplicity, flexibility and affordability of the cloud in its own data center

Bangkok Metropolitan Administration (BMA), the local adminstrative authority of the city of Bangkok, responsible for the well-being of the city’s 11 million residents, has adopted Oracle Exadata Cloud@Customer to help fulfill its plans of becoming a Digital Government. With Oracle Exadata Cloud@Customer, a fully managed cloud database service deployed in its own data center, BMA has been able to consolidate its IT infrastructure and, as a result, improve the delivery of services to the residents of Bankok.

Suthathip Soniam, Director – General Strategy and Evalution Department,BMA said, “The citizens of Thailand are becoming increasingly digital-savvy and the Thai government recognizes the importance of keeping up with this trend to deliver digital services. As we accelerate our journey toward becoming a true Digital Government, in line with the Government of Thailand’s vision of Thailand 4.0, it is essential that we put in place a foundation that enables us to focus more on innovation instead of maintenance and operations. Oracle Exadata Cloud@Customer is helping us to accomplish exactly that.”

BMA today manages 50 district offices across the city, which between them run 40 different Oracle Databases, resulting in a range of disparate and siloed data sources. This prevents management and staff from having a single and consolidated point-of-view of data across the organization, hindering the efficient delivery of services to residents.

“With the implementation of Oracle Exadata Cloud@Customer as our primary IT platform for all of the key applications running our operations, we can be able to provide more mobile-friendly services to residents. Having one single, integrated cloud platform can help us gain data-driven insights. Additionally, higher system efficiency and speed in collecting and analyzing information can help reduce the wait time to be served and citizens’ service requests or inquiries can be attended to in a shorter time than ever before,” continued, Suthathip said

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With Oracle Exadata Cloud@Customer, BMA has been able to move its existing Oracle Databases quickly to the cloud as it provides full compatibility with the organisation’s existing Exadata systems. It also delivers higher database performance, consolidation, and scaling than any other on-premises database cloud service. As a result, BMA can now run its applications faster and at a lower cost, and leverage the autonomous operations, and low-cost subscription pricing of Oracle Cloud Infrastructure (OCI).

Additionally, Exadata Cloud@Customer delivers the world’s most advanced database cloud service to customers who require their databases to be located on-premises behind their own data center’s firewall, ensuring BMA remains in complete control of its data and addresses data sovereignty, security and latency concerns effectively.

Bangkok Metropolitan Administration Deploys Oracle Exadata Cloud@Customer  to Deliver More Efficient Public Services to Residents

Taweesak Saengthong Managing Director of Oracle Corporation (Thailand) Co., Ltd. added, “Just like the private sector, today’s public agencies have an exponential amount of data and workloads which are continuing to grow dramatically. To obtain the agility, flexibility and price-performance to meet their needs, moving to the cloud is clear. However, this can be challenging for organisations such as highly regulated government agencies where data sovereignty and security can be a concern—or certain workloads that require an on-premises environment. Exadata Cloud@Customer empowers these organisations to embrace the benefits of cloud and focus on driving innovation while keeping all database information secure in their own data center.”

Published : September 15, 2021