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https://www.nationthailand.com/pr-news/business/40006121

Central Pattana launches modern single house project NIRATI Donmueang targeting young generations

Central Pattana plc. is preparing to launch NIRATI Donmueang, a horizontal residential project worth 1.85 billion baht, in the third quarter this year with official pre-sales on 18-19 September.

The project, presented as a “mixed product” consisting of 262 units of single houses, twin houses, and town homes of 4.29-12 million baht in the Don Mueang- Vibhavadi area in Bangkok, targeting young generations which the company considers a group with a real demand, high purchasing power and good credits.

NIRATI Donmueang is one of the projects under the new brand NIRATI for modern tropical houses with lush landscape with an aim to inspire the young generations. NIRATI Bangna and NIRATI Chiangrai, two other projects under the brand, have been launched earlier.

Central Pattana is moving forward with its plans to develop horizontal and vertical real estate projects, aiming to become a leader in mixed-use projects with shopping centers and mixed products centered around residential projects supporting each other.

In addition to the NIRATI brand, Central Pattana has developed NINYA, a brand for high-end homes of 9.9-15 million baht, and NIYHAM, a brand for luxury homes of 25 million baht and higher. The company is confident it will reach its sales and ownership transfer targets for residential projects this year.

Flight Lieutenant Kree Dejchai, executive vice-president of residential business of Central Pattana, said, “The year 2021 is a huge challenge for the Thai real estate market. However, Central Pattana, with its strength and experiences of over 40 years, continues to focus on sustainable development and growth that support the urban economy and development.”

Central Pattana launches modern single house project NIRATI Donmueang targeting young generations

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“As for the investment in residential projects in 2021, the company targets to align the projects with its core businesses of shopping centers and mixed-use projects in order to create a new landmark of life or ‘center of life’ that can cater to lifestyle needs, highlight local identity, and be friendly to the community and environment,” he said.

“Central Pattana’s real estate brands differ themselves from other players in the industry by providing high quality of life and of community for ‘Central residents’, which promote long-term benefits for both living in the projects and investing in them,” he said.

“The company provides a CRM (customer relationship management) program allowing residents to enjoy numerous benefits from the Central Group and The 1. In addition, juristic persons for the projects are managed by Central Pattana to ensure the best services, as well as convenience and safety at a level not offered by other residential projects of the same tier. A double safety approach, including a double gate system and VMS (visitor management system), is used for all residential projects of Central Pattana,” he said.

Central Pattana launches modern single house project NIRATI Donmueang targeting young generationsNIRATI Donmueang, the latest residential project in the lineup, is a horizonal mixed project for modern tropical homes with lush landscape adject to Choet Wutthakat Road in the Don Mueang-Vibhavadi area near the Don Mueang Tollway and the dark red line of the SRT train system, allowing only 20 minutes of travel to Chatuchak.

The project has a total area of 45-3-68.5 rai and 262 units, consisting of single houses on land plots of 50.2 square wah minimum, twin houses on land plots of 36.9 square wah minimum, and townhomes on land plots of 22.1 square wah minimum.

Each of the single houses and twin houses has a usable area of 180-227 square meters, while each of the townhomes has a usable area of about 143 square meters. The starting prices for these units are 4.29-12 million baht*.

The project is separated into the villa zone, consisting of two-story twin houses and two-story single houses, and the townhome zone for the 2.5-story townhomes.

Privacy is ensured by a triple gate system. Facilities include a tropical clubhouse to help resident reconnect with the nature on their days off, a saltwater swimming pool, a fitness center, the main park with a focus on nature, a large playground and a basketball court unique with creative design.

“Despite the overall real estate situation, the company is confident that it can generate sales and ownership transfers for residential projects in according to the targets this year,” said Flight Lieutenant Kree.

Central Pattana has earlier launched a number of residential projects, including PHYLL Phahol 34, an eight-story low-rise condominium project with 358 units of 25-35 square meters with a starting price of 2.99 million baht* on a land plot of 3-2-7.4 rai only 20 meters away from Sena Nikhom station of the BTS green line.

Central Pattana launches modern single house project NIRATI Donmueang targeting young generations

The NINYA Kanlapaphruek is a modern tropical twin house project with 1.5 billion baht adjacent to Kanlapaphruek Road, allowing easy access to the center of Bangkok. The project has 144 units with starting prices of 9-12 million baht*.

The Niyham Boromratchachonnani is a modern classic luxury single house project worth over two billion baht, offering privacy with only 71 units in a lush environment. The project has a completely underground power line system and premium security with no unit immediately placed adjacent to the wall of the project. A double gate system helps separate the residential zone from the rest and a visitor management system allows for complete entry and exit records of visitors with advance appointments possible.

Interested individuals may register to receive special benefits at https://bit.ly/3vQzxbe

For more information, call 096-047-7256, add the Line contact @CPNR or https://lin.ee/0AzYmUd. A map is available at https://bit.ly/3ueChiH

*Conditions apply. The company reserve the rights to make adjustments to conditions and promotions.

Central Pattana launches modern single house project NIRATI Donmueang targeting young generations

Published : September 14, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40006113

The future of workplace in the digital finance organisation

The Deloitte Company, a multinational professional services network with offices in over 150 countries, has published an article focused on the new era of work environment where organisations need to accelerate their adoption of automation in digital finance organisation.

Written by Bardin Laprangsirat, Deloitte Thailand’s partner, audit and assurance

Just when organisations thought that we had managed to flatten the curve of COVID-19 with plans to reopen the economy, a new wave of COVID-19 variant hit globally again. 

Countries around the globe including Thailand, are in the prospect of continued and extended long lockdowns in an attempt to curb the rising number of Covid-19 infections. Long periods of lockdowns and restricted travel have created immense operational and logistical challenges for organisations who had downplayed the first wave of COVID-19 which had caused long-term effects, as well as the timely adoption of new digital infrastructures and policies to manage a long-term virtual workforce. The pressure to shift from working in the office to remote work from home, including the holistic adoption of digital productivity tools, swapping pencil and paper, drawing boards and blueprints, in-person meetings and get-togethers has moved work from the physical world to a virtual and digital one.  

Covid-19 has shown that remote work does not pose insuperable barriers to productivity. This global force and transformational shift had many organisations realizing that where the workforce are located matters much less than how the work is done. For many organisations, the results of shift to remote work from home have been better than expected. Productivity have shown to improve when working remotely, though it does create new challenges.

A Recent Fortune/Deloitte CEO Survey conducted in October 2020 had indicated that remote work is here to stay with more than one-third of their employees continuing to work from home even a year from now. This has prompted leaders across industries to rethink where their employees work for the longer term—and how this could change their need for office space. The survey reported that 76 per cent of CEOs specified that their organisations would need less space moving forward. This could drive significant cost savings in both operating costs and capital expenditures.

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Real estate and facilities are often one of an organisation’s top three expenses; as a rule of thumb, they can represent two per cent to five per cent of organisational revenue. Working digitally can also deliver sustainability benefits. A more distributed workforce means less emissions due to reduction in travel and commuting, and a smaller real estate footprint with lower construction and operational emissions.

Hence, we should consider the opportunity to find new and better ways of working, we all as new approaches to organising the organisation. Considering transformation into a digital finance organisation is a good place to start. Most of the challenges are a result of the digital-manual hybrid state of financial operations. Instead of working late nights on tedious, manual tasks, the digital finance organisation introduce efficiencies into the organisations and keep the finance team running smoothly even in times of crisis.

Unbundling the traditional manual and labour intensive finance operations workplace digitally, can become a strategic advantage as operational budgeting, cashflow management and visibility has become a top priority during this pandemic.

Taking this into account, organisations need to accelerate their adoption of automation in digital finance organisation. Here are the five key transformation drivers for CFOs to consider:

1. Go Paperless – Organisations can start considering an end to the use of paper in several processes e.g. memo approval, document approval, procure-to-pay, and order-to-cash processes, etc. Moreover, utilizing e-payments and encouraging suppliers to issue electronic invoices, including establishing a central portal for uploading documents, will be supportive of the paperless processes.
2. Go Mobile – Organisations may consider replacing all desktop computers with laptops, including looking into possibilities of processing on-the-go via mobile applications e.g. approval workflow on your mobile phone.
3. Go Cloud – Moving to cloud-based ERP systems, including implementing a cloud-based solution extension from those ERP related to a financial close and reporting platform, which enables the finance teams to work, manage and monitor the close, consolidation and reporting activities online from anywhere. 
4. Go Automation – Organisations need to accelerate their adoption of automation. The examples are “Optical Character Recognition” and “Natural Language Processing” to automate the data capture of physical documents. Furthermore, leveraging “Robotics Process Automation” technology to automate repetitive, rule-based accounting activities.
5. Go Analytics – Using analytics to make better people decisions and drive business outcomes, generating highly actionable predictions and insights from your data, and enabling more autonomous decision making.

In conclusion, finance teams need to put in more effort to consider the five key transformation drivers of finance operations. CFOs are facing more challenges from managing their finance team during the lockdown and the mandatory work-from-home policy in many countries caused by the pandemic. Another important facet to consider is that CFOs and controllers should empower their finance teams with the “flexibility” to work from anywhere, real-time collaboration and minimising tedious and manual processes. When work happens in the digital world, then our concept of the workplace must follow suit, or we miss opportunities to help teams be as successful as they can be. How we think about and frame the digital workplace, and the nature of the work that takes place within it, is likely to be what empowers organisations to take full advantage of the benefits it has to offer.

Deloitte Thailand is organizing Digital Finance webinar “Seeing is Believing” on 22 September 2021. For more information, please visit Deloitte Thailand’s Event page .

The future of workplace in the digital finance organisationThe future of workplace in the digital finance organisation

Published : September 14, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40005982

Dot Property 48 Hour Mega Sale sees a record number of property seekers take advantage of historic discounts

Dot Property 48 Hour Mega Sale recorded a 25 percent increase on enquiries as people looked to secure their discounted unit.

The Dot Property Group network of websites welcomed more than 160,000 visitors during the Dot Property 48 Hour Mega Sale. Real estate seekers took advantage of THB250 million in discounts available on condominiums, villas and houses throughout Thailand.

Not only was website traffic up over last year’s event, but the Dot Property 48 Hour Mega Sale recorded a 25 percent increase on enquiries as people looked to secure their discounted unit. The full force of Dot Property Group supported the two-day sale with synergy between Thailand-Property, Dot Property, Hipflat and other leading portals providing greater visibility and attracting even more property buyers.

Dot Property 48 Hour Mega Sale sees a record number of property seekers take advantage of historic discounts

Na Reva Charoennakhon was among the most popular developments in Bangkok during the Dot Property 48 Hour Mega Sale. As one of only a few modern condominiums offering unobstructed, panoramic views of the Chao Phraya River, several buyers found the discounts for units here too good to pass up.

“We were impressed with the interest Na Reva Charoennakhon received throughout the Dot Property 48 Hour Mega Sale and sold several units during the event,” Khun Haruthai Sredrattanaskaw, Senior Sales Manager at Na Reva Charoennakhon, noted. “By attracting a large, engaged audience of property buyers, this event showed there is still real demand out there for Bangkok condominiums if you have the right product in a good location.”

Dot Property 48 Hour Mega Sale sees a record number of property seekers take advantage of historic discounts

Wyndham Nai Harn Beach Phuket from Cissa Group was another development that drew a sizable amount of interest from Dot Property 48 Hour Mega Sale attendees. Located in Phuket, the investment property garnered attention from both local and overseas buyers.

“The Dot Property 48 Hour Mega Sale allowed us to reach an audience that was ready to make a decision. With most real estate buyers currently needing more time to figure out if they want to purchase or not, this event was a great way for us to overcome that obstacle,” Tara Rungsangsuwan, Cissa Group Assistant Chief Commercial Officer, explained.

Dot Property 48 Hour Mega Sale sees a record number of property seekers take advantage of historic discounts

Travel restrictions and the lingering impact of COVID-19 has slowed the Thailand property market in 2021 with key segments, such as condominiums in Bangkok and Phuket, among the most affected. This challenge remains, although research has shown there are a few possible solutions.

In a recent report surveying developers and real estate professionals, Dot Property Group found discounts were the most successful mechanism to attract buyers and convince them to make a decision. With more than THB250 million in discounts available on real estate throughout Thailand, the Dot Property 48 Hour Mega Sale was the country’s largest online sales event this year.

“Tapping into the full power of the Dot Property Group allowed us to take the Dot Property 48 Hour Mega Sale to the next level. The record-setting amount of website traffic, leads and transactions we saw this year highlights just how powerful our network is,” Adam Sutcliffe, Director, Events and International Markets at Dot Property Group, stated. “We are delighted to have this opportunity to connect property seekers and sellers in a unique setting. It shows that even during a challenging environment, demand for Thailand property still exists.”

Published : September 10, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40005981

BGRIM named sole Asia Pacific winner of top ARC Award 2021 for sustainability report

B.Grimm also supports the non-profit organisation Freeland in its “EndPandemics” campaign to end wildlife trafficking through various communication channels, both online and offline, such as staging public seminars through various media to publicise and raise awareness in the wider global community.

B.Grimm Power PCL (BGRIM), Thailand’s leading industrial power producer, is the only firm in Asia Pacific to earn the Gold award in the Interior Design category from the International ARC Awards 2021 for its “Sustainability Report 2020: Empowering the World Compassionately”. The sustainability report won the top accolade for its creative design, beautiful presentation and information layout which can effectively communicate BGRIM’s vision and missions clearly in an easy-to-understand manner.

“The award mirrors BGRIM’s determination to promote a sustainable business growth (sustainability) under the principles of good governance as well as responsible value chain management by taking into account the economic, social and environmental impacts,” said Dr Harald Link, Chairman and President of BGRIM.

BGRIM named sole Asia Pacific winner of top ARC Award 2021 for sustainability report

The International ARC Awards form part of MerComm International Awards Programs organised by MerComm Inc, an independent global firm that promotes excellence in communications and honouring individuals, organisations and companies with outstanding performance in the field.

The awarding has been held continuously for 35 years. Entries evaluated by independent experts in the field of economic information communications and technology from around the world in the form of “blind judges”, with an order of marks according to the criteria of the award, with winners must have a score of more than 70%.

For 143 years, B.Grimm, the parent firm of BGRIM, has been operating in Thailand. With the philosophy of “Doing business with compassion for the development of civilisation in harmony with nature”, the company has focussed on creating benefits for people and society while placing importance on the conservation of the environment and wildlife.

One of the important projects that B.Grimm has been supporting over the past seven years is the conservation and restoration of tiger populations at Mae Wong and Khlong Lan National Parks in Kamphaeng Phet Province.

The company collaborates with the Department of National Parks, Wildlife and Plant Conservation, and the WWF-Thailand to protect tiger habitats from poaching, hunting and helping to restore the nature of the western forests of Thailand. The effort encompasses research and surveys of tiger populations and other wild animals, and support smart patrol system to ensure safety for forest rangers. The company has also played an important role in raising awareness and building a network of tiger and wildlife conservation in Thailand.

BGRIM named sole Asia Pacific winner of top ARC Award 2021 for sustainability report

In addition, B.Grimm also supports the non-profit organisation Freeland in its “EndPandemics” campaign to end wildlife trafficking through various communication channels, both online and offline, such as staging public seminars through various media to publicise and raise awareness in the wider global community.

Currently, B.Grimm Power has a total of 50 power plants in commercial operation. The company aims to ramp up its total installed capacity from 3,058 MW at the end of 2020 to at least 7,200 MW of secured PPA by 2025 and further to 10,000 MW by 2030 with an annual revenue of more than 100 billion baht being targeted. More importantly, B.Grimm Power is moving strenuously towards realising net-zero carbon emissions by 2050.

Published : September 10, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40005929

ICONSIAM boosts confidence for Thai retail industry – becomes Thailand’s first-ever project

First Thai Project ever recognized by the globally respected MIPIM Awards

ICONSIAM, the urban lifestyle megaproject of the future under the management of Siam Piwat, with Charoen Pokphand and Magnolia Quality Development Corporation as joint owners and co-developers and Urban Architects Co., Ltd. as architectural collaborator, ranked in the top four in the Best Shopping Center Category at the MIPIM Awards 2021, a world-class real estate competition that has been organized for over 30 years, on September 8, 2021 in Cannes, France. This not only marked the first time for a Thai retail property developer to get an opportunity to vie for this award, but also demonstrates Siam Piwat’s unwavering commitment to all Thais and determination to present to the world the best that Thailand has to offer in order to earn reputation for the country and capture the hearts of people across the globe.

 stated, “ICONSIAM is a project whose ultimate goal is to bring together everything Thai and present it for the world to see and experience under the concepts of “Co-creation” and “Creating Shared Value” as well as to unite Thai people across all sectors in an effort to create a project that brings value and benefits to the general public, communities, and the country. Despite business challenges brought on to all sectors by COVID-19, ICONSIAM remains steadfast in its aspiration to provide assistance to business owners, communities, and the general public and enable them to navigate through these difficult times. As Thailand’s first retail developer to ever compete in the world-class MIPIM Awards 2021 in the Best Shopping Center Category, we hope to play a part in building confidence among international business partners and elevate the capability of Thailand to capture the attention of the world again.”

ICONSIAM boosts confidence for Thai retail industry – becomes Thailand’s first-ever project

ICONSIAM ranked among the four best shopping centers in the world out of 172 entries from 36 countries at the MIPIM Awards 2021 and is Thailand’s first-ever retail property development to compete in the Best Shopping Center Category in this internationally-recognized real estate competition, which has been organized for over 30 years and dubbed the Academy Award of the property development industry. This honor is a recognition of ICONSIAM’s unprecedented concepts, realized through a large-scale collaboration with experts in different fields from across Thailand and 15 other countries, including architects, engineers, artists, and artisans, as well as with community leaders from various provinces nationwide, government agencies, and over 1,000 retail business owners, who have come together to tell their stories and bring to life a project that reflects every aspect of Thainess, from art and culture all the way to local wisdom and architecture. In addition, this distinction is a testament to the tremendous benefits and prosperity that ICONSIAM has brought to the surrounding communities and businesses, which have previously won ICONSIAM 13 prestigious accolades from various global-level competitions, including the Best Design of the Year at the World Retail Awards 2019 hosted by the World Retail Congress, the first prize in the Best Shopping Center category at the MAPIC Awards 2019 in Cannes, France, and the 2020 VIVA Best-of-the-Best Design and Development Award.

ICONSIAM boosts confidence for Thai retail industry – becomes Thailand’s first-ever project

“It is our determination to present the best of Thailand to the world and bring the best of the world to Thailand that has enabled us to compete for such a prestigious award. Earning our place in the world’s most important real estate competition is considered an achievement that Thai people should be proud of. Siam Piwat Group is still just as resolute as ever to enhance Thailand’s reputation and bring benefits to the public as has been its aspiration in order to help Thailand reclaim its position as the ultimate tourist destination and win the hearts of people across the world again,” concluded Chadatip.

ICONSIAM boosts confidence for Thai retail industry – becomes Thailand’s first-ever project

ICONSIAM has been selected as Thailand’s key countdown venue for three consecutive years and has been delivering exciting experiences and happiness to Thai and international visitors alike. Today, with the easing of the lockdown, ICONSIAM is ready to dazzle you with fresh experiences by various leading domestic and international brands that have opened their doors despite the pandemic on a space of over 10,000 square meters. These include :-

• Starbucks Reserve Chao Phraya Riverfront, Thailand’s largest Starbucks store with a whopping 1,300 sq.m. floor space that incorporates local Thai cultural elements and delivers a vibrant coffee experience; and a new 1,300 sq.m.

• MUJI outlet that showcases an awe-inspiring list of 6,193 products across all categories, along with special zones and services, such as Labo, which offers clothing for all occasions; a local treat and delicacy zone, MUJI Coffee Corner; where you can enjoy a cup of coffee made with Doi Tung coffee beans in a relaxing atmosphere; as well as interior design services.

• Also opening their doors are a stunning 1,638 sq.m. Experience Center by China’s leading electric and hybrid automobile manufacturer Great Wall Motors

• A 4,438 sq.m. world-class indoor playground Mega Harborland, featuring the theme Little Thailand and designed by the world’s leading playground equipment manufacturers, scheduled to open in January 2022.

Visitors can also look forward to the reopening of SookSiam, the ultimate hub of Thai food and products from the 77 provinces of Thailand. An eye-popping range of promotions that are set to help boost sales for the stores and stimulate the Thai economy in the last quarter of the years.

About MIPIM Awards

The MIPIM Awards is an internationally-renowned real estate and retail competition that was established in 1991. Commonly dubbed the Academy Awards of the real estate industry both at the global level and in Asia, the MIPIM Awards honors the most outstanding and accomplished property and retail projects around the world. Aside from this competition, MIPIM has also hosted world-class real estate seminars and events that bring together the world’s most influential players across the real estate industry since 1990.

Published : September 09, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40005921

Always avoid the 3Ps of business taboos, Chula marketing guru warns

A professor from Chulalongkorn University’s Faculty of Commerce and Accountancy is warning entrepreneurs of the “3Ps” they should avoid and to hang on to hope that this fourth wave of Covid-19 will soon pass.

Thailand has been hit by four waves of the outbreak, and the business community has reacted to each differently.

Many businesspeople saw the first wave as a “challenge” and saw new opportunities or creative channels. However, when the second wave hit, many went into “panic” initially but marched on after accepting the situation.

However, when they began to break into a “cold sweat” when the third wave arrived. Money began running out and they did not know what to do next. Before they could find a solution, the fourth wave hit heavily and swiftly, with several entrepreneurs feeling too “exhausted” to continue and many “raising the white flag” and closing their businesses permanently.

“We’ve surfed four waves and must not run out of energy. Let’s keep going. Hold on a little longer, and look at the countries where the pandemic has begun to subside and you’ll see a light at the end of the tunnel,” said Asst Prof Dr Ake Pattaratanakun, vice president of Corporate Communications, Brand Management and Alumni Relations at Chulalongkorn University. He was speaking at the “Biz Genius” radio show broadcast on 101.5FM recently on the subject “What businesses should not do during the fourth wave of Covid-19”.

In a sluggish economy, businesses usually need to invest more and devise different competitive strategies that often turn out to be a trap, leading their business into an abyss. Ake, therefore, pointed out the “3Ps” that entrepreneurs should avoid if they want to sail through the fourth wave of the Covid-19 crisis.

Always avoid the 3Ps of business taboos, Chula marketing guru warns

The 3Ps are:

• Price: Don’t compete only on price-cutting if you don’t want to go down quickly.

When a business appears to have reached a dead-end, a popular solution that many businesses opt for is a price war, which is the most intense marketing weapon, but during a crisis, businesses should not just focus on price.

“No matter how fiercely competitors cut prices, we should not engage in the price war, because we can be hurt. Don’t get trapped because the price is not all of the marketing mixes,” he said.

Ake explained that there were other marketing mixes businesses can consider during this crisis, such as the 7Ps, namely products and services (Product), price (Price), distribution channels (Place), marketing promotions (Promotion), customer service personnel (People), process (Process) and physical elements that promote experience among target groups (Physical evidence).

“We can use other marketing mixes, like giving free stuff, improving the process or the physical appearance like photo spots that are appealing to customers, etc. Suppose we open a botox injection clinic, instead of competing by price undercutting, we can do a promotion for brides, by keeping the same price, but giving additional value to the product with a clear target group,” Ake said.

Always avoid the 3Ps of business taboos, Chula marketing guru warns

• Postponement: Don’t take the money first and provide service later, because then you can risk losing customers.

Many businesses have started using a method called Postponement, such as offering learning courses, beauty courses or vouchers for services at an appealing price to lure customers to pay upfront and use the service later.

“When we need cash flow, we use this method to bring in customers’ money first. But when the situation gets better, or as time passes, when customers come to use the service, many entrepreneurs do not feel like serving, because these customers have bought courses at a cheap price. We want to get more customers who pay regular prices. When we do not feel like giving full service, customers are dissatisfied, feel cheated, and may even write bad reviews on social media and ruin everything,” Ake said citing examples of many businesses.

“This method should be used with caution. If possible, it is better to avoid using this strategy because, in the end, entrepreneurs often can’t cope when customers come to redeem cheap packages when the business is open as usual,” he warned.

Always avoid the 3Ps of business taboos, Chula marketing guru warns

• Pseudo: Don’t break the law

Many businesses are affected by government measures to contain the outbreak, such as the closure of properties, limiting the number of customers, etc. The longer the pandemic and the lockdown last, the more people start feeling helpless and choose to break the law. For example, spas secretly open the back door to customers, liquor stores sell alcohol in opaque bottles, or restaurants open secretly.

“Don’t do this,” the professor said. “Apart from severe penalties for violating the law, businesses risk losing their reputation and social responsibility. Most business operators that violate the law will be arrested, and suffer a bad reputation. It is not worth it. Don’t think that it’s a secret between us and the customers, and it will be fine. Most of the people who report to the police are not customers but their own competitors. This is what happens all the time.”

Always avoid the 3Ps of business taboos, Chula marketing guru warns

No matter how hard it is to do business during Covid-19, businesses should not fall into the “3Ps trap”. If an entrepreneur has already gone down that path, then get out of there as quickly as possible, Ake advised.

“These are challenging times. Let us think of other strategies to attract consumers to be used with the 7P marketing mix to help us consider all aspects of doing the business. I believe that there will be light at the end of the tunnel soon,” Ake concluded.

Asst Prof Dr Ake Pattaratanakun can be watched speaking on the subject of “What Businesses Shouldn’t Do During the Fourth Wave of Covid-19” in “Biz Genius” show at https://youtu.be/Z0SFjx5wpG0.

You can pick up good business tips from marketing gurus regularly on the Biz Genius programme broadcast every Monday from 4.30pm to 5pm on the YouTube CU Radio channel.

Call Thanita Wangvanichapan at (02) 218 3280 or email thanita.w@chula.ac.th for more information.

Published : September 09, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40005882

Huawei ICT Academy Taps Thailand’s Top Schools and Universities to Enrich Digital Ecosystem

By promoting proactive collaboration with the country’s top educational institutions, Huawei advocates an ICT Talent Ecosystem that will benefit the country’s journey to Thailand 4.0

Huawei Technologies (Thailand) Co., Ltd. today reinforces its commitment to develop Thailand’s digital ecosystem by expanding its network and strengthening its cooperation with universities nationwide. The Huawei ICT Academy Program was created in 2017 to propagate digital skills and to cultivate future ICT professionals to meet market demand. This was done in collaboration with academic institutions all over the country, in preparation for a new era of rapid development.

Over the past years, Huawei ICT Academy Thailand has been proactively signing a series of Memorandums of Understanding (MoUs) with top universities and colleges to help build a strong talent ecosystem and to expand the benefits of digital technology to everyone, everywhere. To date, there are 25 local universities and colleges that have signed up with the program, to help their students broaden their ICT knowledge, stimulate their interest in learning and innovation capabilities, and improve their self-learning and problem-solving abilities. Huawei is committed to provide quality courses and support services, help improve the curriculum system and build labs where the company’s ICT technologies, such as 5G, Cloud Computing, IoT and Big Data, are made available to recreate real-life solutions and encourage creativity.

Among the most highly-rated schools in the Program today are Chulalongkorn University, Chiangmai University, King Mongkut’s University of Technology Thonburi (KMUTT) and King Mongkut’s Institute of Technology Ladkrabang (KMITL). All these well-respected institutions of higher learning are committed to cultivate high-quality talent that can contribute to the country’s development and its move towards Industry 4.0.

From Learning to Certification

At the end of the Huawei ICT Academy course, students must pass the Huawei Certification Exam, which is an important means to test learning achievements, and essential to improve the quality of talent development. The widely-accepted certification also gives the students a head-start in their career. Outstanding graduates may be given a chance to land a paid internship with Huawei Thailand, and ultimately, be offered permanent employment with the company or one of its partners.

Huawei ICT Academy Taps Thailand’s Top Schools and Universities to Enrich Digital Ecosystem

For all students from eligible universities or colleges under Huawei ICT Academy program, the company offers a free HCIA Certification Exam voucher worth USD 200. To acknowledge the school’s effort to cultivate young ICT talent, state-of-the-art lab equipment will also be donated to benefit more students.

“For Huawei, talent is the ICT industry’s most important resource,” said Mr Abel Deng, CEO, Huawei Thailand. “Huawei ICT Academy plays a pivotal role in Thailand’s ICT scene because it challenges students and elevates their level, so they are ready to become future players of the nation’s talent eco-system.”

“I would like to invite more colleges and universities to join the Huawei ICT Academy Program, so together we can align what the students learn with the needs of the ICT market that is in constant evolution. Cooperation between industry and education is vital to creating a rich ICT talent ecosystem that is open, collaborative and beneficial for all, and that is capable of facilitating Thailand’s digital transformation and journey towards Thailand 4.0,” he added.

By bridging the gap between the demand of enterprises and the supply of skilled talent, Huawei Thailand, through the Huawei ICT Academy, hopes to set a standard for a technology-enhanced education and to provide more technical and skillful aptitude, more advanced technologies, and more support to innovation and entrepreneurship, in order to support the sustainable development of the country’s ICT industry.

Schools or universities that are interested in exploring the benefits of faster, more reliable and more innovative solutions for education can contact 088-841-4386 or visit the Huawei ICT Academy Facebook page at https://www.facebook.com/HuaweiICTAcademyTH for inquiries.

Published : September 08, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40005816

Building the future of manufacturing with tools powered by 5G networks

The project runs on 3500 MHz and is an exciting addition to Telenor Swedens commercial 5G, which is already available in 36 locations.

The strategic partnership between dtac and Norway-based telco group Telenor allows the Thai mobile operator to connect with 5G experts globally. While dtac is an early mover in harnessing the capabilities of 5G, Telenor Sweden is another beacon of innovation in 5G within the Telenor family. They partnered with Ericsson and supplied a solution to Atlas Copco to explore the potential of power tools connected to a private 5G network.

The project runs on 3500 MHz and is an exciting addition to Telenor Sweden’s commercial 5G, which is already available in 36 locations. To better understand its ability to transform manufacturing and connectivity, dtac blog spoke to Andreas Kristensson, Head of IoT and New Business at Telenor Sweden.

“We know that private networks are essential to Industry 4.0,” he said. “Connected power tools require very low and highly predictable latencies. Hence, Telenor Sweden’s installation at Atlas Copco is a great use case to test the benefits of a dedicated LTE and 5G Network. And we plan to add lots of other equipment over time.”

The project is truly a meeting of greats. The Telenor Group has 169 million customers globally and leads the pan-European 5G Verticals Innovation Infrastructure (5G VINNI) to accelerate the development of relevant use cases. Atlas Copco is an industrial group with 40,000 employees in 180 countries making compressors, vacuum solutions, generators, pumps, power tools and assembly systems. And Ericsson, which has 100,000 employees, is a global provider of ICT and networking services.

“A dedicated network gives the customer all the control. They can test, evaluate, and secure 100 percent of the communication within their network,” said Mr. Kristensson of the smart power tools at Atlas Copco. “Previous solutions relied on cable, bluetooth and Wi-Fi, which are difficult to scale. Add to that high maintenance costs and reduced efficiency and flexibility, and you can understand why many business users are asking for 5G networks instead.”

Although 5G use cases for industrial applications provide faster, more secure networks, they also represent a radically new way of work for service providers. Rather than just providing a network, telcos must now collaborate closely with industrial partners to build the future of mobile and industrial connectivity.

“As operators, we need to learn to work in ecosystems, rather than rely on the traditional supplier-customer relationships. Changing operators’ mindsets isn’t a flick of the switch, but with the right focus, we can be part of—or even lead—the 5G growth opportunity,” said Mr. Kristensson. “That’s why finding the right partners is so important.”

With Telenor Sweden’s commercial 5G available in dozens of locations across the country, dtac blog also asked Mr. Kristensson why Industry 4.0 needs dedicated networks in addition to commercially available 5G.

“Mobile networks are already highly secure, but with a local dedicated network, you can get even lower latency, even more control over dataflows and, over time, potentially reduced costs. That said, one size doesn’t fit all. There will be several flavors of private and dedicated networks going forward,” replied Mr. Kristensson.

He cites sports stadiums as an example of the need for overlapping public and dedicated 5G networks. The public can benefit from 5G’s massive capacity while the TV broadcasters can utilize a separate, dedicated spectrum with guaranteed speeds and reliability.

“In the long run, consumers will be able to get augmented reality, advanced camera possibilities and much more. But in the short term, the focus for private networks will be on enterprise customers,” Mr. Kristensson said.

Back in Thailand, dtac business is also building industry use cases and 5G ecosystems with partners such as PTT, WHA, ABB and ASEFA. Its latest project, a private network in collaboration with Amazon Web Services, even showcases edge computing capabilities. And with the support of Telenor, 5G power tools could well be next on dtac’s list.

Published : September 07, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40005783

NIA and Partners Jointly Create “Innovation Thailand Alliance” To “Revive the Country with Thai Innovations”

The National Innovation Agency of Thailand (Public Organization), or NIA, is broadening the scope of its Innovation Thailand platform through the formation of the Innovation Thailand Alliance, which includes partners from various sectors such as government agencies, private organizations, educational institutions, and civil societies. Their shared mission is to revive the country with Thai innovations.

The launch of Innovation Thailand Alliance aims to strengthen Thailand’s brand as an innovation nation and promote Thai innovation for crafted living to everyone in Thailand and the rest of the world. This alliance is made possible by the contribution of public agencies, private organizations, educational institutions, and civil societies. It currently comprises 73 organizations. These allies will act as ambassadors in the campaign to rebrand Thailand as an innovation nation by raising awareness and pride in innovative Thai creations. At the same time, they will be able to share their knowledge and expertise with one another. Currently, 73 bodies have responded to the invitation to join the network, all of whom are eager to drive Thailand towards the target of being ranked among the top 30 innovative countries in the world by 2030, and transforming Thailand into an innovation-driven nation.

NIA and Partners Jointly Create “Innovation Thailand Alliance” To “Revive the Country with Thai Innovations”

According to Adjunct Professor Dr. Anek Laothamatas, Minister of Higher Education, Science, Research, and Innovation, Thailand’s 20-year national strategy, in which the Sufficiency Economy Philosophy is a recurring theme seeking to ensure stability, prosperity, sustainability by transforming Thailand into a developed country. This ambitious goal requires a great deal of knowledge and advancement in science, technology, research and development, and innovation. It also necessitates the development of qualified workforces and the establishment of clear innovation-related directions and policies. These elements must be dynamic and flexible enough to keep up with rapid global changes. One aspect of the national strategy outlines the transformation of Thailand into an innovation-driven economy. Its success relies on the ministry’s ability to incubate innovative entrepreneurs and develop an innovation ecosystem to facilitate the creation and transformation of innovative products into economic and social value. To this end, the ministry strives to decentralize innovation by expanding access to the infrastructure for science, technology, and innovation to other regions of the country. Additionally, the ministry sees the critical role that innovation can play in social betterment and will be fostering the development of innovative social businesses and the creation of a social innovation network to promote equality in Thailand.

NIA and Partners Jointly Create “Innovation Thailand Alliance” To “Revive the Country with Thai Innovations”

NIA Director Dr. Pun-Arj Chairatana said, “Thailand is facing a number of challenges: the middle-income trap with high manufacturing costs and new forms of competition in the global supply chain; inequality, including inadequate access to government services, digital technology, and education; and environmental issues, such as PM 2.5, drought, water supply salinity, and flooding. It is time for Thailand to prepare for an overhaul. Believing that ‘innovation’ will be the solution to these national issues, NIA has expanded the scope of our Innovation in Thailand platform to revive the country with Thai innovations.”

Innovation Thailand’s mission is to propel Thailand towards becoming an Innovation Nation. To this end, it has laid out the following four frameworks:

1) Innovation Thailand’s Positioning: Thailand to be placed in the top 30 of the Global Innovation Index by 2030 to solidify Thailand’s new image as an innovation nation on the global stage;

2) Innovation Thailand DNA: to promote Thai DNA characteristics that cater to the seven aspects of crafted living;

3) Innovation Thailand Alliance: to build a countrywide network of public agencies, private organizations, educational institutions, and civil societies to enhance Thailand’s strength in the global markets;

and 4) Innovation Thailand Dashboard: to collect and connect a wide range of innovation facts and figures from various sectors across the country.

To see innovations that Thai people are proud of, please visit www.innovationthailand.org  or the Innovation.THA Facebook page. Moreover, to see general innovation knowledge, as well as information about innovative services from various agencies and useful infrastructure systems that will drive the creation and application of innovations, please visit https://data.nia.or.th

Published : September 06, 2021

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/40005779

LINE Reaches 50 Million Users, Positioning Itself as A Leading Application that Responds to Digital Lifestyle of All Thais

LINE Thailands 50 million users milestone can be attributed to various growing LINE services, an indicator of “Digital Citizens” who use LINE to accommodate their lives online.

LINE Thailand reaches 50 million users, ranking itself the number one and most trusted smartphone application for daily use. Especially during the Covid-19 pandemic, LINE stresses its positioning as an infrastructure for all living aspects in the digital era. LINE also sees a huge growth in various dimensions — as a communication feature, lifestyle and business services platform — a solid proof of the transformation of all Thais to become “Digital Citizens” who can use the digital platform to bring their living to the next level under the Life on LINE concept.

Phichet Rerkpreecha, Chief Executive Officer of LINE Thailand, said “The fact that LINE Thailand grows to reach 50 million users is considered a success in which LINE plays a significant role in the development of people’s living quality, the country’s economy and society. That said, Thai people can access LINE services in order to facilitate their communication and business operation in the digital world. This can be witnessed through the expansion of LINE which carries on under the Life on LINE concept that is committed to the development of basic digital infrastructure in response to every requirement. Especially during Covid-19 lockdown, LINE proves itself as the number one and most-used platform (according to a survey from MarketBuzzz). Despite social distancing measures, LINE brings people closer through its various services. This evidently explains the company’s Closing The Distance commitment, reflects the platform’s capabilities and shows the transformation of all Thais to become ‘Digital Citizens’.”

LINE Reaches 50 Million Users, Positioning Itself as A Leading Application that Responds to Digital Lifestyle of All Thais

LINE Thailand’s 50 million users milestone can be attributed to various growing LINE services, an indicator of “Digital Citizens” who use LINE to accommodate their lives online.

LINE OpenChat: A “chat community” which connects the like-minded together. In the past year, this community saw a 38% increase in terms of participants and 92% increase in terms of groups (from July 2020 to July 2021). Most of the newly-opened LINE groups aim to provide updates on Covid-19 situations and for hospitals to observe side effects after vaccination. Some of these groups also serve as a communication channel between teachers and students during online schooling.

Over 50% of newly-opened LINE Official Accounts are SMEs businesses accounts and also global fashion brands that have become part of the platform. Public and private sectors also use LINE Official Accounts as a center to distribute news and information and to provide convenience for people with regard to the Covid-19 pandemic. A number of hospitals also offer ‘Telemedicine’ services via LINE Official Accounts.

LINE SHOPPING with Active Social Sellers from over 200,000 stores, most of which are small businesses. LINE underlines its determination to promote and enhance the competitiveness of businesses through MyShop solution.

LINE MAN sees a sharp increase in the number of users which currently reach 5.9 million in 67 provinces. The company expects to expand to all 77 provinces by the end of this year.

LINE BK reaches 2 million users within 4 months after its launch. It opens door of career opportunities for Thais to have an access to Nano Credit LINE or micro credit.

LINE Reaches 50 Million Users, Positioning Itself as A Leading Application that Responds to Digital Lifestyle of All Thais

Besides, LINE Thailand also continues to encourage Thai people to create more opportunities and build a better future amid the Covid-19 pandemic via the ‘WE LOVE YOU’ campaign which offers a myriad of services, features, and functions in the LINE Ecosystem to ensure all Thais survive the current crisis in terms of daily living, business operation, education and medical services.

“All this underline the company’s commitment to become Life Infrastructure so that Thai people can have a better life. LINE will never cease to develop new platforms and possibilities that respond to people’s needs in various dimensions and to grow together with the company’s business alliances in the future,” Phichet said.

Published : September 06, 2021