Former drug addict finds his calling with cricket and online chili paste business

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https://www.nationthailand.com/business/pr-news/40019256


We all yearn for a home and a sense of belonging. But it’s not so easy to find. Many may have a roof over their heads but lack the warmth of a safe home. Others may be surrounded by people but miss out on a nurturing community that brings out the best in them.

Former drug addict finds his calling with cricket and online chili paste business

For Anek “Ped” Kaeopha, the 42-year-old owner of Numprig Baanchan, finding his true home and community has been a long and winding journey, involving a life of crime, time in prison, and redemption and an exciting new career.

Born in Bangkok, he grew up in a broken home in Bang Phlat Nai Community. He was first exposed to illicit drugs at the tender age of 10 when he had a job accompanying a sand truck driver from his neighbourhood to a sand yard in Bang Bua Thong. It was a job that paid just 2 baht per trip, and while riding in the truck, Anek saw the driver take amphetamine pills (nicknamed “pills for workaholics” in Thai). Anek was too young to realize back then that the pills were illegal and dangerous.

Anek himself became a drug abuser when he was in Mathayom 1 or the first year of secondary education. Impetuous, wild and filled with anger, he got carried away with bullying, stealing, sniffing glue and finally, persuaded by friends, taking methamphetamines.

Caught in a Vicious Cycle of Drugs

Anek became a drug peddler by the time he started Mathayom 2. At first, he just sold small amounts to his neighbours in order to pay for his own drug consumption. But during a long school break, he started working full-time as a drug dealer. Soon enough, he moved beyond peddling and started helping with moving drugs in bulk. By the age of 14, he was regularly using violence to get what he wanted.

His life of crime was interrupted when his first drug ring was busted. But even though he stopped selling drugs, he could not kick his own addiction. Anek went on to lead a gang of vocational students, and instead of attending class, his gang would gather and drink in front of schools. In the afternoons, they would jump on public buses and rob passengers together. The ill-gotten money was then spent on liquor and narcotics

Former drug addict finds his calling with cricket and online chili paste business

Anek’s drug habit continued to spiral out of control. In 1997, a methamphetamine tablet was sold for just 25 baht, so he became addicted quite easily. His addiction was so unmanageable that he agreed to work for a drug trafficker. This association led to legal trouble eventually, and Anek was convicted of drug offences and spent two and a half years at Thonburi Remand Prison.

“When I was first imprisoned, I was so scared. I cried and lost all of my appetites,” Anek tells dtacblog.

After serving out his first jail term, he left prison intending to start a new life but soon discovered how difficult that would be. He started out selling steamed Chinese chive dumplings and noodles with fish balls, but rogue gangs who had heard about his notoriety approached him with offers of work. Anek finally took an offer from a gang to manage a long-distance van stand, where he would handle any problems the stand faced. And since van drivers also took “pills for workaholics”, Anek quickly started taking drugs again.

Former drug addict finds his calling with cricket and online chili paste business

In and Out of Jail Six Times

In his younger years, Anek had a big reputation among gangsters, who admired him for his drug trafficking and violent encounters. His drug abuse, however, took a toll on his health. He became so emaciated that he caught the eye of the police. In a span of just 45 days, he was arrested three times, and eventually convicted of drug offences a second time.

“My second was not my last. I would end up serving five more jail terms on top of the many arrests. I could not count them all because after serving a jail term, I would be out for a month before going back in again. Repeated jail terms didn’t make me flinch anymore. I became accustomed to living inside prison. I was like the son of the Corrections Department,” Anek says in a joking voice, but his eyes reveal the weight of those dark times.

When Anek walked out of jail for the sixth time, after a nine-month term, he felt hopeless. He had nowhere to go – no home and no one to stand by his side. Everywhere he went, people threw water and hurled abuses at him.

Former drug addict finds his calling with cricket and online chili paste business

“I didn’t really want to walk out of jail because I didn’t know where to turn. Inside the prison, I had a place to sleep and food to eat. But once I was outside, I would be all alone without money or family,” Anek recounts his desperation.

Finally, he decided to call the House of Blessing Foundation, a non-profit organization that helps former inmates reintegrate into society through vocational training and other support. After Anek’s initial phone call, the House of Blessing Foundation sent a car to pick him up from his old community.

“Have you eaten yet?” This was the first question Anek was asked by a member of the House of Blessing Foundation staff. It was a simple question, but to Anek, this rare gesture of care meant the world. No one had asked him that since his release. His old neighbours usually greeted him with, “How long before you’re back in jail this time?” His neighbours’ jabs made him feel worthless and tempted to return to drug dealers. But something shifted when he arrived at the House of Blessing Foundation.

No Looking Back, Only Forward

Although the foundation does not give its residents any money, it provides housing, food, and basic necessities. The foundation’s programs also offer vocational opportunities, which former inmates would normally rarely have access to. Best of all, Anek found a friendly community at the foundation, and seniors readily extended moral support and advice to him.

During Anek’s time at the foundation, his old boss from his drug-dealing days visited one day out of the blue and invited him to rejoin his old gang.

“To be frank, I was somewhat tempted. I had never turned down this man before. It would have taken just one step to reunite with him and my old life. But when I thought of my life in prison, the fierce competition to be a boss there, and the feeling of looking up at the sky without any future to look forward to, I was hesitant. I did not want to end up with that old life. I wanted to be independent,” Anek recalls with tears welling up in his eyes.

The foundation’s staff noticed what was happening and came forward to end the meeting. And just like that, Anek stayed and has been with the foundation ever since. Through the personal-development training offered here, he has learned how to resist temptation and cherish his freedom. Anek understands that a free man enjoys the freedom of thought and is free to design his own life.

New Opportunities Through the Online World

It has been more than 3 years since Anek joined the House of Blessing Foundation. During this period, he played a vital role in running the foundation’s Hero Cricket Farm. Initially, this farm operated inside a makeshift hut and sold crickets to workers at just 30 baht per bag. But after Anek joined the farm, its operations improved. Crickets are now fried and sold for added value. Anek’s efforts have helped the farm achieve the Good Agricultural Practices (GAP) standard, and he has even launched the Numprig Baanchan brand.

He explains that although crickets are considered an alternative protein source, selling crickets does not make business sense as people do not consume them on a daily basis. Processed food such as Thai chili paste, or numprig, with crickets, is more lucrative as it is a new product in the market and faces less competition.

Since capital was limited, the foundation staff advised him to set up an online presence rather than a physical store, which needs a higher investment. But online commerce isn’t easy either, requiring diverse digital and marketing skills.

“I could not sell any products online in the beginning,” Anek says. “But after dtac Net for Living stepped in, we got our own coach. We learned online-selling techniques such as product photography, interesting photo presentation, and setting up a Google Business Profile. And those techniques really work.”

Anek had an additional challenge at the foundation’s cricket farm project. His key responsibility was to pitch to donors and acquire additional funding for the farm. Many donors had detailed questions, such as “Why do crickets make that sound,” and “What do the sounds mean?” After his first pitch, he spent three full months studying cricket behaviour to ensure that people’s investments were worthwhile. Eventually, he was able to secure sufficient funding and achieve his goal of a Good Agricultural Practices (GAP) certified cricket farm.

It’s still early days for Numprig Baanchan, but as of now, the brand sells 100-200 cans of chilli paste per month. Some customers have even ordered them in big lots for reselling. The main distribution channel for Numprig Baanchan is an online platform developed with the help of dtac Net for Living. Thanks to dtac Net for Living’s coaches, the brand has successfully established an online presence.

When asked whether he is proud of himself today, Anek tells dtacblog, “I am super proud.” His voice choked with emotion, he continues, “I am always proud to be a part of this farm. I am very proud of my job.”

By turning down his old boss’s offer that day, Anek embarked on a new and purposeful journey. Despite the challenges of his personal- and business-development training – as well as the temptations of his old life – he has kept going and embraced opportunities offered by the foundation. For his next goal, Anek has drawn up a long-term plan to produce crickets for factories and to start exporting within the next three to five years. In the meantime, he has taught others how to raise crickets for a living.

“Thanks to the opportunities I’ve received, I realize the value of life and the kindness of humans. My lifestyle has changed completely,” Anek says. “As I no longer try to get everything I want, cursing and anger have disappeared. People in my old community now invite me to meals. I enjoy get-togethers with friends. I am accepted and recognized as the New Me.”

Published : August 23, 2022

What are the benefits of the Portugal golden visa program?

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https://www.nationthailand.com/pr-news/business/pr-news/40019251


The Portugal Golden Visa Investment Seminar is coming to Bangkok on September 10 and 11. Secure your spot at the free event here or keep reading to learn more about the benefits of the Portugal golden visa program.

What are the benefits of the Portugal golden visa program?

The Portugal golden visa program launched a decade ago, and it remains among the most popular options to this day. That’s because the scheme boasts a proven track record of success without some of the problems similar EU-based programs have encountered over the years.

There are many benefits to the Portugal golden visa program that make it a good opportunity for those in Thailand. Firstly, holding one allows you to live, work or study throughout all EU countries should you apply for citizenship after five years.

What are the benefits of the Portugal golden visa program?

This makes it ideal for several groups. For starters, those with business interests in Europe can take advantage of visa-free entry to Portugal along with a visa exemption for travel through the Schengen Area. You will have the ability to work legally in Portugal during the first five years of the program with this being extended to the entire EU should you successfully apply for citizenship.

Family considerations are another benefit of the Portugal golden visa program. Dependent family members can obtain permanent Portuguese residency and/or citizenship. This means your partner will enjoy the same ease of travel benefits while children have access to EU schooling.

What are the benefits of the Portugal golden visa program?

A recent change to the program now means you can be granted citizenship without needing to physically reside in Portugal for a long period each year.

Finally, there is the property investment aspect of the Portugal golden visa program. You aren’t simply purchasing real estate to acquire a visa. Several options are available that offer rental income generation potential.

For example, it’s possible to purchase a turnkey investment property throughout the Algarve as part of the Portugal golden visa program. These tap into the region’s popularity with visitors and have been designed with providing owners a return on investment.

Book your spot at the Portugal Golden Visa Investment Seminar in Bangkok: https://contact.dotpropertygroup.com/portugal-golden-visa/

What are the benefits of the Portugal golden visa program?

Learn more about the benefits of the Portugal golden visa program

The Portugal Golden Visa Investment Seminar in Bangkok is the best place to learn more about these benefits. There will be several guest speakers during the event to provide insights and advice. You’ll hear about recent changes to the scheme and be treated to an exclusive preview of eligible investment properties. Legal and immigration consultation with international and local experts will also be available along with Thai, Mandarin, Cantonese and English-speaking agents.

A special discount of 10 percent will be provided for the first 10 units at the Portugal Golden Visa Investment Seminar in Bangkok as well. You can secure your golden visa with a down payment as little as EUR15,000 on the day.

Best of all, the Portugal Golden Visa Investment Seminar is free to attend. Advanced registration is required, however. It will take place at Grande Centre Point Terminal 21 on September 10 and 11. Parking is available, and the hotel can be reached from the BTS Asoke Station and MRT Sukhumvit Station. Click here to reserve your spot: https://contact.dotpropertygroup.com/portugal-golden-visa/

For more information, please contact Jade Chan from Dot Property at 065-512-9204 or jade@dotpropertygroup.com
 

Published : August 23, 2022

By : THE NATION

GQ Cool Tech: New men’s underwear that keeps you cool

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https://www.nationthailand.com/pr-news/business/pr-news/40019198


The new GQ Cool Tech briefs feature five pieces of soft mesh that provide a breathable surface for your briefs area, making it 2°C cooler. The ‘GQ Easy Access’ pouch also grants you convenient access with just one hand. 

GQ Cool Tech: New men’s underwear that keeps you cool

‘GQ Quick Dry’ technology helps minimise dampness (Sports model only), while ‘GQ Pouch’ keeps everything in place with no friction (All-Day Secure model only).

Shop online at https://gqsize.link/TMUKaU or GQ shops nationwide.

#GQCooltech

GQ Cool Tech: New men’s underwear that keeps you cool
GQ Cool Tech: New men’s underwear that keeps you cool
GQ Cool Tech: New men’s underwear that keeps you cool
GQ Cool Tech: New men’s underwear that keeps you cool

Published : August 23, 2022

By : THE NATION

ManpowerGroup Thailand underpins manpower, experis & talent solutions to tackle workforce disruptions caused by Covid-19 

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https://www.nationthailand.com/pr-news/business/pr-news/40019225


During the past 2-3 years, Thailand faced challenges brought about by the Covid-19 global health crisis. As the world evolved from this crisis, Thailand also needed to undergo a significant transformation in the education system, economy and society, and the fast-changing job and labour market.

ManpowerGroup Thailand underpins manpower, experis & talent solutions to tackle workforce disruptions caused by Covid-19 

In order to successfully make reforms in such industries as manufacturing, business, service, education, public health, public administration, etc., employers must look to recruit staff with new and special skills to tackle the latest technologies to effectively and efficiently drive their organizations.

ManpowerGroup Thailand, established in 1998, is underpinning its three major brand solutions:  Manpower, Experis and Talent Solutions to provide a 360-degree service in recruiting permanent, temporary or contract basis talents; delivering impactful outsourcing solutions for all staff levels; visa and work permit professional employment service, payroll outsourcing and ‘outplacement’ program, which is specially designed for any employee who has to go through lay-off or sudden unemployment, among other services.

ManpowerGroup’s Manpower solution is the core of the group’s business and focuses on contingent and permanent recruitment. Experis solution delivers in-demand talent for mission-critical positions within IT, finance and engineering. Talent Solutions helps organizations address their complex workforce needs from talent attraction to acquisition to upskilling, development and retention.

“Through these three brand solutions, we connect people to meaningful work across a wide range of skills and industries and deliver total recruitment solutions including Sales & Marketing, Manufacturing, IT, Accounting and Finance, Customer Service, Medical and Health Service, Human Resources, among others. We use validated methodology and process to enable us to supply the skilled and quality people to meet our client’s needs,” Lilly Ngamtrakulpanit, Country Manager Thailand, ManpowerGroup.

ManpowerGroup Thailand is one of 75 offices of ManpowerGroup, the leading global workforce solutions company which helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win.

The Group develops innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talents while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills.    

For more information, please check out www.manpowerthailand.com or call 02 171 2399; or email: recruitmentthailand@manpower.co.th; LINE OA: @manpowergroup.th; FB: manpowergroupThailand.

About ManpowerGroup Thailand  

ManpowerGroup Thailand is a wholly owned subsidiary of ManpowerGroup. Established in March 1998, it is a leading provider of solutions and insights for a wide range of industries in Thailand. There is a total of 6 offices in Thailand: Silom, Sathorn, Bangna, Cholburi, Songkhla and Lampoon. The company provides an all-encompassing service including Executive Recruitment, Permanent Recruitment, Temporary & Contract Recruitment, Outsourcing, Payroll Outsourcing, Visa & Work Permit, Outplacement as well as Japanese Service.


For more information, please check out  www.manpowerthailand.com or call 02 171 2399.

About ManpowerGroup 

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis and Talent Solutions – creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World’s Most Ethical Companies for the 13th year – all confirming our position as the brand of choice for in-demand talent. 


For more information, visit  www.manpowergroup.com.

Published : August 23, 2022

Bitkub Blockchain Technology and BKFC Thailand announce new NFT collection to digitize iconic moments using blockchain technology

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https://www.nationthailand.com/business/corporate/40019264


Bangkok, August 23, 2022 – Bitkub Blockchain Technology, Bitkub chain developer and blockchain total solution provider, and BKFC Thailand, a premier bare knuckle fighting organization sign MOU agreement and announce the new non-fungible token (NFT) collection to digitize the iconic moments using blockchain technology.

Bitkub Blockchain Technology and BKFC Thailand announce new NFT collection to digitize iconic moments using blockchain technology

BKFC is a premier bare knuckle fighting organization that will bring you the best and most exiting fights. The Broughton Ruleset and signature BKFC Squared Circle have come together to create a uniquely exhilarating fighting experience. Bitkub Blockchain Technology and BKFC Thailand will use blockchain technology to digitize the moments and highlights of the athletes and turn them into NFT. 

BKFC Thailand’s NFT will be authentic and unique because they are minted using blockchain technology on Bitkub Chain. Fans can enjoy collecting the most iconic moments from BKFC Thailand history from the inside and outside of the squared circle.

Bitkub Blockchain Technology and BKFC Thailand announce new NFT collection to digitize iconic moments using blockchain technology

“As the owner of a leading digital asset company in Thailand, I believe that this is a good start for combat sports industry. This cooperation will apply blockchain technology to BKFC’s athletes and allow the fans to get closer to their favorite fighters. Fans can collect NFT and add more value to Thai boxing,” said Jirayut Srupsrisopa, founder and Group CEO of Bitkub Capital Group Holdings Co., Ltd. 

“I truly believe that this cooperation will strengthen the Bitkub Chain’s ecosystem especially among users who are passionate about combat sports. By applying blockchain technology, this will allow fans to enjoy collecting the iconic moments and add more utility to the NFT,” Passakorn Pannok, CEO of Bitkub Blockchain Technology Co., Ltd. said.

Bitkub Blockchain Technology and BKFC Thailand announce new NFT collection to digitize iconic moments using blockchain technology

“We are forward thinking company and we are moving into the future. So, to work with Bitkub is fantastic to adopt the tech space and it is something that we are really excited about. I really feel delighted when fans are waiting for the QR Code. It is not only to capture the moment, but our NFT can also create more utility as well,” Nick Chapman, CEO of BKFC Thailand said.

“I believe that fans can have a chance to interact with special and iconic moments especially the knockout gestures from our athletes. This could generate more value to the Thai boxing as well,” Vathanai Vathanakul, CEO of BKFC Thailand said.

Follow for more news and updates of Bitkub Chain 
Website: https://www.bitkubchain.com/ 
Facebook: https://www.facebook.com/bitkubchainofficial 
Twitter: https://twitter.com/bitkubchain 
Discord: https://discord.gg/WkJ6j279
Telegram (Community): https://t.me/BitkubChainOfficial
Telegram (News and updates): https://t.me/+jiM6dAP5cxUzZTM1

and BKFC Thailand 
Website: www.bkfc.com/thailand     
Youtube: BKFC Thailand        
Facebook: @bkfcthailand    
 

Published : August 23, 2022

By : THE NATION

Thai PM grants ‘Thailand Cybersecurity Excellence Award 2022’ to Huawei Thailand’s CEO

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https://www.nationthailand.com/business/corporate/40019248


(Bangkok, August 23, 2022) – Thai Prime Minister H.E. General Prayut Chan-o-cha bestows the prestigious “Prime Minister Awards – Thailand Cybersecurity Excellence Award 2022” from the National Cyber Security Agency (NCSA) to Mr. Abel Deng, Chief Executive Officer of Huawei Technologies (Thailand) Co., Ltd., at a ceremony event held at Santi Maitri Building Government House.

Thai PM grants ‘Thailand Cybersecurity Excellence Award 2022’ to Huawei Thailand’s CEO

The event was chaired by officials and representatives from both public and private organizations.  

At the award ceremony, Thai Prime Minister Prayut congratulated several organizations, including Huawei, on winning the award. He expressed his appreciation for Huawei’s work in cultivating cybersecurity talent, sharing cybersecurity knowledge and skills, and promoting cybersecurity awareness and capabilities in Thailand.

This prestigious distinction reflects Huawei Thailand’s commitment to excellence, innovation, and leadership in information security, as well as raising awareness on cybersecurity and data protection across the country. Over the past 12 months, Huawei Thailand joined a series of cybersecurity-related initiatives, such as ‘Thailand National Cyber Week’ and the ‘Cyber Defense Initiative Conference’, and collaborated with the NCSA for the ‘Thailand Cyber Top Talents 2021’, the first cyber defense competition of its kind in Thailand that gathered together 800 outstanding IT students and personnel. To reinforce the skills of Thailand’s cybersecurity human resources, Huawei also sent a team of Thai representatives to the ‘Cyber SEA Game 2021’ competition that gathered teams from across ASEAN countries. The Thai team was able to achieve first place and was named the best cybersecurity team in ASEAN. 

Thai PM grants ‘Thailand Cybersecurity Excellence Award 2022’ to Huawei Thailand’s CEO

Earlier this year, the Chief Information Security Officers (CISO) at Huawei Thailand was selected for an executive-level cybersecurity training course. Last March, prior to the implementation of the Personal Data Protection Act (PDPA), the company shared its knowledge with various government agencies as well as the private sector. On August 5, 2022, the company signed a Memorandum of Understanding (MoU) with the NCSA to develop and accelerate cybersecurity skills for Thai IT personnel. Plans are underway for 4,000 trainees to benefit from practice-based learning through Huawei’s e-Lab online learning platform, including real infrastructure and hands-on cybersecurity workshops spread out over 3 years, covering the four cyber workforce levels: basic, intermediate, advanced, and expert level.

Thailand’s Cyber Security Awards were created to honor individuals and organizations who make a profound impact on improving the country’s cybersecurity. They are conferred in recognition of their commitment, leadership in their field, and sound business practices and strategies. Huawei Thailand has been recognized for its continuous efforts to address the challenges of new technologies and for updating and sharing its innovative cybersecurity solutions with academic and governmental organizations, as well as private partners. 

Thai PM grants ‘Thailand Cybersecurity Excellence Award 2022’ to Huawei Thailand’s CEO

Mr. Chaiwut Thanakamanusorn, Minister of Digital Economy and Society (MDES), congratulated Huawei Thailand and commented on the current cooperation with the IT leader on its latest award: “In today’s digital world, cybersecurity and data protection are vital to Thailand’s development and ensure our country’s journey towards Thailand 4.0.  Huawei has been a reliable and dedicated partner, sharing the experience, technologies, and talent cultivation standards it has gained over years of operations.” he said.

General Prachya Chalermwat, Secretary General of the NCSA, said: “Our collaboration with Huawei Thailand, a public-private partnership, is critical in order to establish a globally trusted cyberspace in the country. We are honored to present the ‘Prime Minister Awards – Thailand Cybersecurity Excellence Awards’ to five excellent private companies, including Huawei, as a leading global ICT company and solutions provider. Collaborating with all stakeholders in an open, transparent, and responsible manner will enable everyone to enjoy all the benefits brought by technological advances.”

Thai PM grants ‘Thailand Cybersecurity Excellence Award 2022’ to Huawei Thailand’s CEO

“It is a great honor and privilege to accept the ‘Prime Minister Awards – Thailand Cybersecurity Excellence Award 2022’ on behalf of Huawei Technologies,” said Mr. Abel Deng, CEO of Huawei Thailand, during the award ceremony. “At Huawei, we value long-term partnerships. We continue to collaborate with government organizations, academic institutions, and partners who share our vision of bringing Thailand to the forefront of the digital age while ensuring the highest possible cybersecurity protection levels. We will continue to help raise awareness and share best security practices and procedures through initiatives such as the ‘Thailand Cyber Top Talents’ and the ‘Cyber SEA Game’ competitions. In line with our policy ‘Grow in Thailand, Contribute to Thailand”, we will make every effort possible and use all available resources to help the country move forward to Thailand 4.0 and become a secure digital hub in the Asia Pacific region.” 

Published : August 23, 2022

By : THE NATION

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

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https://www.nationthailand.com/business/corporate/40019234


Pioneering revolutionary new style of retail format to foster a retail ecosystem that brings nature lovers together to co-create a better world.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Bangkok (August 23, 2022) – Siam Piwat Group, a leading real estate and retail developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets, has marked another milestone of success in its sustainability-led business operations as Ecotopia has been ranked among Asia’s 20 Coolest Retailers by Inside Retail, Asia’s leading retail publication that honors inspiring, distinctive, and innovative brands, in the sustainability/department store category. As a mecca for eco-conscious customers, Ecotopia highlights Siam Piwat’s business model under the strategy of co-creating shared value to bring mutual benefits for all parties.

Ms. Usara Yongpiyakul, Chief Executive Officer – Retail Business Group, Siam Piwat Co., Ltd., said, “We are extremely proud that Ecotopia has made the list of Asia’s 20 Coolest Retailers by Inside Retailers. It’s another achievement of Ecotopia for receiving an international recognition.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

“Ecotopia was created with the intention to build a green community and make a difference in the world (Together, We Co-Create a Better World) with various methods and approaches, including reducing waste generation, increasing reuse, looking at nature from a fresh angle, and restoring value to waste. Ecotopia offers a truly comprehensive range of eco-friendly products that can easily find in one place.  This ranking marks a vital step in accomplishing our mission to drive sustainability under the concept of co-creating shared value for all, which has been integrated into our business models and daily operations in every project.”

Inside Retail states that Ecotopia is a revolutionary new style of department store which focuses entirely on fostering a retail ecosystem that promotes eco-friendly products designed specifically to address the lifestyle needs of sustainability-minded consumers. Ecotopia not only offers products that are safe for the environment but also shows its customers how to make the most out of them. This includes allowing customers to bring their own containers for refills, educating them on a waste-free kitchen, and providing a venue for eco-workshops where consumers can transform waste into art or materials for organic gardening. As such, Ecotopia has created a community for the eco-conscious that empowers creative minds and promotes resource efficiency in order to ensure sustainable co-existence with nature and make a difference every day.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Located on the 3rd floor of Siam Discovery, Ecotopia boasts products from over 300 eco-friendly brands and is divided into eight major zones: 1) Hygiene – the hub of cleaning products made from natural ingredients or biodegradable materials; 2) Zero Waste – a refill station where customers can bring containers to get their refills; 3) Green – the center of air-filtering plants and gardening equipment; 4) Healthy – the zone featuring healthy food made with organic ingredients; 5) Beautiful – an area where customers can find organic beauty and personal care products with natural essence; 6) Up-cycled – the section featuring products made from recycled materials; 7) Stylish – the hub of organic cotton fashion; and 8) Kind – the zone that offers handicrafts and products made with natural ingredients by local artisans to generate revenue for communities. Ecotopia is also home to exclusive concept stores featured on Asia’s 20 Coolest Retailers list from various countries, including Pop Mart and I Do from China, Musinsa and Gentle Monster from South Korea, Seeson from Vietnam, and Ambush, a Japanese brand that just launched a boutique shop in Shanghai.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Ecotopia’s inclusion on the list of Asia’s 20 Coolest Retailers by Inside Retail testifies to Siam Piwat’s success in driving its business development strategies that focus on being the leader in catering ever-shifting lifestyle needs of new generation and on enabling its businesses to create value to people, communities, society, and the world, in line with the concept of business operations towards sustainability.

Ecotopia named in Asia’s 20 Coolest Retailers 2022 by Inside Retail, reaffirming its sustainability-oriented business concept

Published : August 23, 2022

By : THE NATION

Entertainment first, the new mantra to connect with consumers: study

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https://www.nationthailand.com/business/biz-insights/40019263


“Shoppertainment” will become a key buzzword among marketers worldwide, particularly in Asia Pacific including Thailand, and will help brands generate new revenue streams as they reconnect and engage with customers through content-driven commerce, a study by TikTok and Boston Consulting Group (BCG) revealed.

Entertainment first, the new mantra to connect with consumers: study

The study also found that shoppertainment could unlock $1 trillion (36 trillion baht) in market value for brands in Asia Pacific (APAC) by 2025. As for Thailand, shoppertainment is projected to grow from $3.4 billion in 2022 to more than $12.4 billion by 2025.

Sirini Virayasiri, head of business marketing- Thailand, TikTok said during a press conference in Bangkok on Tuesday that the purpose of this joint study is to gain an in-depth understanding of consumer shopping habits and how the brand will reach its consumers without being opposed.

“Consumer needs have evolved. Therefore, connecting with consumers through shoppertainment — with entertainment first, commerce second approach — is a must. Shoppertianment will redefine the formula of success for brands,” said Sirini.

Titled “Shoppertainment: APAC’s Trillion-Dollar Opportunity“, the report surveyed markets across six countries with high potential growth in the Asia Pacific region, including Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan.
 

It found that the immense choices afforded by technology have shaped consumers’ appetite for discovery, authenticity and community-driven recommendations, giving rise to next era of online commerce, Shoppertainment.

Shoppertainment is content-driven commerce that seeks to entertain and educate first while integrating content and community to create highly immersive shopping experiences. This presents an intriguing path for brands to revolutionise the way they engage with audiences through video-first, sound-on formats.

BCG analysis also predicted that shoppertainment will grow at a 63 per cent compound annual growth rate for markets included in the report, with the top three contributing markets in APAC being Indonesia, Japan, and South Korea, with Thailand ranking fourth.

To further understand consumers’ needs, BCG conducted in-depth ethnographic insights and quantitative research, unveiling six consumer demand spaces and dividing them into two main groups which are functional and emotional needs. 

These define what consumers desire when it comes to making a purchase, and carry important implications for future brand engagement efforts.

Sirini defined functional needs as the desire for convenience, improvement, and validation, whereas emotional needs include the desire for recommendation, indulgence, and inspiration.

Meanwhile, she added that across Thailand markets, fashion and accessories, beauty and personal care, food and beverages, and electronic devices have emerged as the largest categories for shoppertainment.

These categories account for more than half of the projected total market value for shoppertainment, and video content influences purchase decisions in 40-60 per cent of these categories, serving as a leading indicator for potential upside.

Furthermore, the top three categories to focus on shoppertainment in Thailand include fashion and accessories at 18 per cent, followed by beauty and personal care at 17 per cent, and food and beverages at 13 per cent.

Brands must also invest in creating a strong brand presence and start entertaining TikTok, as well as partnering with TikTok to drive a greater impact through innovative solutions.

Aparna Bharadwaj, managing director and partner, BCG, said shoppertainment can provide the sweet spot for brands to reignite consumers’ purchasing passions in an authentic and consumer-driven way.

“Aligning brand aspirations with consumer demand spaces, particularly at critical moments of truth when consumers are looking for new products and experiences, enables highly immersive online experiences that leave a lasting impression on consumers throughout the purchase journey,” said Aparna.

Brands can then look forward to capturing a sizeable portion of the trillion-dollar shoppertainment growth opportunity, she added.

Published : August 23, 2022

By : Nongluck Ajanapanya

Baht falls as dollar strengthens, cheaper gold, Japanese yen spark buying frenzy

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/econ/40019227


The baht opened at 36.14 to the US dollar on Tuesday, weakening from Monday’s close of 36.08.

Baht falls as dollar strengthens, cheaper gold, Japanese yen spark buying frenzy

The currency is expected to move between 36.05 and 36.25 during the day, Krungthai Bank market strategist Poon Panichpibool predicted.

He added that the baht is likely to fluctuate and weaken as the dollar will continue strengthening until the US Federal Reserve issues a statement on Thursday.

The baht has also been pressured by the dropping price of gold and the Japanese yen sparking a buying frenzy. The Japanese currency has fallen to below 26 baht per 100 yen.

Poon said foreign investment is not flowing into the Thai market as much as before because foreign investors are waiting for the Thai stock index to drop, while also waiting for bond yield to rise before purchasing.

He speculated the baht’s new resistance level will be from 36.20 to 36.30 to the dollar.

However, he reckons, that the baht will not weaken much unless there are new factors that encourage foreign investors to dump a lot of Thai assets, such as China enforcing new lockdown measures or if the political situation in Thailand worsens.

The strategist advises investors to use hedging tools such as options to manage risks in a highly volatile currency market.

Published : August 23, 2022

By : THE NATION

Organon joins with APEC to launch Smart Families project

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https://www.nationthailand.com/pr-news/business/pr-news/40019214


New platform will develop holistic policy options that address challenging demographic trends with potential long-term economic challenges.

Organon joins with APEC to launch Smart Families project

Bangkok, August 22, 2022 – Organon, a global women’s health company, together with a wide-ranging group of organizations working with the Asia-Pacific Economic Cooperation (APEC), today launched the APEC Smart Families project, with the aim of eventually avoiding and reversing demographic trends that pose long-term economic challenges to the region. APEC – led by Thailand as the host economy of the Third Senior Officials and Related Meetings (SOM3) – is developing the project with the Thailand Ministry of Public Health, intra-government agencies, family planning experts, academics, international organizations, and the private sector, including Organon.

Organon joins with APEC to launch Smart Families project

Of APEC’s 21 member economies, 17 are significantly challenged by demographic trends, including total fertility rates falling below replacement rates. Birth rates have fallen across the region from 22 births per 1,000 in 1989 to 14 births per 1,000 in 2018. This, along with an increased elderly dependency ratio, has resulted in rising total dependency ratios since 2010, weakening economic security and posing long-term, negative economic challenges. Another demographic challenge in Asia Pacific is the prevalence of high rates of unintended pregnancy (UIPs), which directly impact women’s economic participation.

To address these ongoing demographic trends, APEC SOM3 2022 host country Thailand will commence the Smart Families project by convening a symposium for interested economies on the sidelines of the conference, creating a platform for sharing learnings and policy perspectives to support their mutual initiatives.

Organon joins with APEC to launch Smart Families project

Dr Bunyarit Sukrat, Director, Bureau of Reproductive Health Division, and Project Overseer of APEC Smart Families said: “The most significant demographic challenges faced by APEC economies are low birth rates and high unintended pregnancies. We therefore need family planning policies that effectively address these challenges, so individuals and families who want to have children and avoid unintended pregnancies are provided easy access to fertility planning and contraceptive information and services.”

The APEC Smart Families project seeks to both initiate a policy dialogue and develop comprehensive policy options, as well as build consensus among APEC members to collaborate on addressing these trends. Input will be sought from health, education, finance and labor and other intra-government agencies, family planning experts, civil society, academia, international organizations, and the private sector.

Organon joins with APEC to launch Smart Families project

“Early access to family planning has the potential to elevate gender inclusion and advance women’s economic empowerment, which is crucial to building a sustainable future for women, families, economies and societies,” said Michael Pergine, Organon’s Head of Global Policy, Government Relations and ESG Strategy. “Organon is committed to investing in her health and equity to make a difference in all of the APEC economies, and we look forward to collaborating with all of the organizations involved in this important project.”

Organon joins with APEC to launch Smart Families project

The first phase of the Smart Families project will see panelists identify and propose holistic policy options during the course of the symposium, including fertility planning for individuals and families who want to have children, and the avoidance of unintended pregnancies to enable women’s economic empowerment. Following the symposium, an expert working group will be assembled to further develop and formalize policy options over the course of three sessions between October 2022 and June 2023.

The final “APEC Smart Families: Comprehensive, Holistic Policy Options”, approved by APEC Health Working Group (HWG), will be published as an APEC publication. The target completion date is the 13th APEC High Level Meeting on Health & the Economy in August 2023.
 

Published : August 22, 2022

By : THE NATION