Study reveals 5 Key Trends for continued surge in time spent on mobile devices

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People across Asia are united by a firm belief that connectivity empowers them with more economic opportunity, daily convenience, and greater access to essential services, according to Telenor Asia’s new “Digital Lives Decoded” study.

Study reveals 5 Key Trends for continued surge in time spent on mobile devices

The study, released in conjunction with Telenor’s 25th anniversary in Asia, surveyed over 8,000 mobile internet users across eight countries (Bangladesh, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, Vietnam) in South and Southeast Asia.

The survey revealed a common appreciation for the benefits of an “always-on” life, where mobile connectivity enriches relationships and delivers convenience and makes it easier for people to participate in the digital economy.

A resounding 93% of respondents believe their mobile usage improves their quality of life. Overall, women lead this trend with 63% saying the quality of life is significantly enhanced compared to 52% of men.

This trend is most apparent in Thailand (75%) and Indonesia (71%), where the highest number of women are connecting to “significantly better” lives through their mobile use.

“It is often reported that mobile usage comes between people, distracting users from those around them and damaging relationships and interpersonal communication skills.

However, this study dispels that notion. Compared to before the pandemic, mobile data usage has more than doubled in most Asian markets, reshaping how we communicate at work and at home.

Interestingly, this survey shows that people want the changes in digital use and their daily lives to stay. In fact, they continue to immerse themselves in a digital world despite rules on travel and social interaction being relaxed,” said Jørgen Rostrup, Head of Telenor Asia.

Study reveals 5 Key Trends for continued surge in time spent on mobile devices

As connectivity puts power into the hands of people, this study also revealed where digital gaps remain, particularly in rural and elderly populations.

With mobile connectivity evolving from a nice-to-have to a must-have, the need to understand these gaps is becoming more important to policymakers, businesses, and individuals alike. Insights from this study can thus act as a map of where to bridge the widest digital divides,” he added.

Swiping up for an always-on lifestyle
Nearly all respondents surveyed have their mobile phone with them for at least half of the day, and one in five are never without their phone.

Yet, the majority of respondents surveyed feel they strike a good balance in their use of technology (76%).

People in the Philippines and Thailand are most dependent on their mobile phones, with 29% and 25% respectively saying they are never without their mobile phones. This dependence is set to grow, with nearly three in four people (74%) expecting their mobile usage to increase in the coming years, a trend greatest among respondents in Thailand (82%).

Keeping up as digital life charges ahead
Generational differences in how people feel about the surge in time spent online are apparent. Gen Z respondents, the youngest surveyed, are more likely to feel that they are overusing technology. Along with their millennial counterparts, Gen Z respondents were also the most concerned about having the right skills to keep pace with technology.

This was a concern shared across all generations, with 85% of respondents worried that their digital skills will not keep pace with a rapidly evolving digital environment. Of the countries surveyed, Thailand was the least concerned (63% of respondents).

Study reveals 5 Key Trends for continued surge in time spent on mobile devices

(Lack of) trust in the digital world
Concerns around privacy and security of mobile devices across the region have surfaced for 93% of respondents across the region, amid a well-recognised surge in digital adoption.

Of those who reduced their mobile usage in the past year, one in three Gen Z respondents in Malaysia cited privacy and security concerns as the top reason for the decrease. Conversely, people in Thailand were least concerned, with nearly a quarter of respondents (27%) not concerned about this at all.

Tapping into a more sustainable life
The study also reveals optimism about the potential for mobile technology to advance environmental sustainability. Three-quarters of those surveyed believe that digital access is “very important” for them to lead greener lives in the future. However, that share was lowest in Thailand (63%), Malaysia (57%) and Singapore (41%). 

People cited the greatest benefits come in the areas of reducing paper, waste, and electricity (70% of respondents), being able to communicate more efficiently (67%) and providing better access to public transport with more information (55%).

Mobile technology is closing the digital divide
The study also points to the greater potential women see in mobile usage, with more women than men saying mobile connectivity has enhanced their options for working and generating income and gave them better access to information and education opportunities. This was particularly true in Thailand, where three-quarters (75%) of women say mobile usage improves their lives, versus half (49%) of men.

Respondents also recognize how mobile connectivity is inclusive, giving people greater access to essential services which enrich their daily lives, such as education (88%) and healthcare services (88%).

However, it is around financial inclusion where mobile devices are really levelling the playing field. 92% of respondents say having a mobile device has increased their access to financial services while more than half (57%) believe their access to financial services has “significantly improved”.

It is also worth noting the disparity between responses of those living in cities (60%) and rural areas (50%), which highlights the ongoing need to broaden the reach of these services to those outside urban areas.

“As mobile connectivity becomes even more fundamental to our daily lives, lacking the right skills and awareness, including to navigate safety and privacy issues, or being off the grid can severely restrict access to education, healthcare, economic and employment opportunities. We need to better understand digital gaps, and how to bridge them, as well as the carbon footprint of our online habits, as we work together to create a future where mobile connectivity is empowering and sustainable for all,” said Mr. Rostrup.

Telenor Asia’s “Digital Lives Decoded” study is a three-part series looking at the role of mobile relationships in how we live, work, and play.

The first report examines the role and impacts mobile phones are having on the way people live, with a focus on the quality of life, relationships, access and inclusion, and outlook for the future.

The study, undertaken in July 2022, surveyed 8,227 mobile internet users over 18 years old and spread across eight markets in South and Southeast Asia, including Bangladesh, Indonesia, Malaysia, Pakistan, the Philippines, Singapore, Thailand, and Vietnam.

Respondents were evenly split by gender, ranging in age from 18 years and older, and crossing four generations: Gen Z (Born 1997 – 2012); Millennials (Born 1981 – 1996); Gen X (Born 1965 – 1980); and Baby Boomers (Born 1946 – 1964).
 

Published : September 07, 2022

Siemens innovation enables doctors to know outcome of therapy

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https://www.nationthailand.com/tech/ed-tech/40019848


Siemens Healthineers has showcased its prototype innovation, “Patient Twinning”, a device that allows doctors to examine the targeted locations thoroughly and calculate the outcome.

Siemens innovation enables doctors to know outcome of therapy

The AI-powered innovation was unveiled on Wednesday at the event “Hospital Management Asia 2022’ at Bangkok Convention Centre in CentralWorld, Bangkok.

The device visualises human organs in a digital space and simulates the organs’ reactions to therapy. It will aid healthcare practitioners provide optimal medication.

Siemens innovation enables doctors to know outcome of therapy

Bjorn Bodenstein, managing director of Siemens Healthineers in Thailand, said that his company has the goal of pioneering breakthroughs in healthcare for everyone, everywhere.

“Virtual planning can visualise an organ’s response to a treatment on a computer before the actual intervention. Physicians can use it to test various therapies, examine the outcomes, and select the best therapy for the patient.”

He said the digitalisation of healthcare is driven by the desire to provide the best treatments for all patients.

Siemens innovation enables doctors to know outcome of therapy

For example, artificial intelligence can eliminate unnecessary interventions, prioritise acute cases, improve the quality and productivity of healthcare, advance precision medicine, and generate more clinical knowledge. It will cause a shift from patient-centric disease management to person-centric healthcare.

Siemens innovation enables doctors to know outcome of therapy

The company also showcased its other digital innovations at the event:

● AI-Rad Companion – A database to support radiologists, radiation oncologists, radiotherapists, and medical physicists with the automated post-processing of MRI, CT, and X-ray datasets connected to the Teamplay digital platform.

It saves time and enhances diagnostic precision. The steady rise of radiology examinations and staff shortages have led to less time spent on each case, with the risk of missing clinically relevant findings, the company said.

● syngo Virtual Cockpit – This allows medical staff to diagnose patients in remote areas, especially when more sophisticated examinations are required. This is achieved by connecting remotely to scanners at a different location.

Healthcare providers can transform care delivery and achieve a higher level of standardisation, leading to more accurate diagnoses, Siemens said.

● Cinematic Reality – By rendering X-Ray, CT scan or MRI images into high definition 3-dimensional animated visualisations that can be freely rotated, and magnified on demand, it has made it simpler for doctors to examine and diagnose complex cases.

Siemens innovation enables doctors to know outcome of therapy

Published : September 07, 2022

By : THE NATION

Thailand ranks second in the world for most Tweets about K-Content in 2022

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From K-Pop to K-Dramas, K-Movies, webtoons and more, Twitter is where the K-Content conversations are happening. K-Content is now global with countries in Europe, North America and even Peru being amongst the top 20 countries Tweeting the most about K-Content so far this year.

Thailand ranks second in the world for most Tweets about K-Content in 2022

Kim YeonJeong , Head of Global K-Pop & K-Content Partnerships at Twitter, said “K-Pop communities on Twitter are passionate and we’re now seeing that strong culture of fandom growing and including a wide variety of K-Content. Fans from around the world are leading the globalisation of K-Content by joining in related conversations on Twitter in real time. Wherever you are, whatever you’re watching, people are able to talk about it on Twitter.”

While seven of the top 10 countries Tweeting the most about K-Content are from Asia – including Thailand which is ranked second in the world – countries such as the US, Brazil, UK Mexico, Canada, France, Vietnam, Spain, Italy, Turkey, Germany, and Peru are joining in K-Content-related conversations globally.

Helping to drive global interest in K-Content has been the cross-over of K-Pop stars. For example, the appearance of K-Pop stars Kim Sejeong of Business Proposal, Lee Junho of The Red Sleeve, Lee Jieun (IU) of Broker and Ok Taecyeon of Hansan led to a surge in related Tweets among fans around the world.

Thailand ranks second in the world for most Tweets about K-Content in 2022

The K-Drama Our Beloved Summer recorded the most Tweets on the day BTS V’s soundtrack Christmas Tree was released while K-Dramas based on webtoons, such as All of Us Are Dead and Our Beloved Summer, led to conversations about both the dramas and original webtoons.

In Thailand, Twenty Five Twenty One is the most Tweeted about K-Dramas so far this year with Snowdrop and Business Proposal second and third respectively.

Globally, the most Tweeted about K-Movie in the world so far this year is Broker. The movie drew attention with actor Song Kangho, who won the best actor award at the Cannes Film Festival, making an appearance. K-Movies HUNT and The Witch: Part2. The Other One was the second and third most Tweeted about K-Movies in the world.

Thailand ranks second in the world for most Tweets about K-Content in 2022
Thailand ranks second in the world for most Tweets about K-Content in 2022

Infinity Communications

Published : September 06, 2022

Those vaccinated for smallpox 40 yrs ago have immunity against monkeypox: Dr Yong

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https://www.nationthailand.com/life/health-beauty/40019817


People who received a dose of smallpox vaccine 40 years ago still have immunity against monkeypox, Thailand’s top virologist Dr Yong Poovorawan said on Tuesday.

Those vaccinated for smallpox 40 yrs ago have immunity against monkeypox: Dr Yong

They had been given the vaccinia virus, which was originally understood to be cowpox, as a vaccine to boost immunity against smallpox, Yong explained.

“Smallpox is a DNA virus with similar genetic and structural characteristics, so it can protect people from other species as well,” he said.

Smallpox and monkeypox have an average incubation period of nine days, different from Covid-19’s three days, Yong noted.

He said that even though immunity against the disease with a long incubation period had dropped, the body is still able to stimulate defences to protect people from infection and from developing severe symptoms.

For example, only one human papillomavirus (HPV) vaccine jab can help effectively protect people from cervical cancer, thanks to HPV’s long incubation period, Yong pointed out.

“Hence, the immunity of people who received a smallpox vaccine jab a long time ago is unmeasurable,” he said.

People given this dose may have to receive only one shot of a new-generation vaccine to stimulate immunity against monkeypox, he added.

Published : September 07, 2022

By : THE NATION

New Chelsea owners fire coach Tuchel

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English football club Chelsea have sacked their German head coach Thomas Tuchel.

New Chelsea owners fire coach Tuchel

The club on Wednesday decided to part ways with Tuchel after losing against Dinamo Zagreb in the UEFA Champions League.

The club released a statement that said: “On behalf of everyone at Chelsea FC, the club would like to place on record its gratitude to Thomas and his staff for all their efforts during their time with the club.”

Tuchel brought the club huge success with UEFA Champions League, UEFA Super Cup, and FIFA Club World Cup.

However, the club has earned only 10 points in six games in the 2022–23 Premier League with three wins, one draw, and two losses.

Chelsea FC also said: “As the new ownership group reaches 100 days since taking over the club, and as it continues its hard work to take the club forward, the new owners believe it is the right time to make this transition.“

The club said that the coaching staff will take charge of the training and the preparation for matches until the new head coach is appointed.

The club added that there would be no further comment until it appoints a new head coach.

Published : September 07, 2022

By : THE NATION

Klopp angered by journalist’s Naples safety question

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Liverpool manager Juergen Klopp took offence in his news conference ahead of his side’s Champions League match with Napoli when an Italian journalist questioned him about Liverpool’s warning to supporters in Naples about staying safe.

Klopp angered by journalist's Naples safety question

The German also gave an update about midfielder Thiago Alcantara who is available for Wednesday’s (September 7) Champions League Group A opener after returning to training following injury.
 

Journalist :  “Good evening this is not the first time you’ve come to Naples. I wanted to know whether you consider the city to be dangerous because today Liverpool’s social media accounts put out several messages telling their fans to be wary of the city and I wondered whether that’s been your experience whether you’d like to try and calm the fans down or whether you consider it to be a welcoming city?”

KLOPP : “That’s an embarrassing question from you, you want to create headlines? I really don’t understand it, Are you from Napoli (Naples)? Do you think it’s a dangerous city? I don’t know. I don’t live a normal life in Napoli. I’m protected here. I go to the hotel and now you ask me what I think about Napoli? You know exactly what people are talking about, if some supporters meet some supporters something can happen. That is nothing to do with the city, so, I don’t know but I’m not here to create headlines for you and if you don’t know what to ask anymore that’s no problem because I would love to go to the hotel to be honest and just concentrate on the game tomorrow and it looks like that you don’t know what to ask me any more because of the question. With aggression.”

“True did I ever win here? With Dortmund no, with Liverpool no, but I’m not sure we quite frequently qualified for the Champions league final after Napoli was with us in the group stage.”

“I’m not sure all the time but maybe at least twice if I’m right with Dortmund and one year with Liverpool maybe as well. But in Germany I’m a late bloomer, I need always a little bit longer to achieve my stuff and that means sometimes I have to try two times, sometimes three times, sometimes four times and Napoli obviously four times. What do we have to do? Play better than in the previous three games that would be very helpful because we didn’t play particularly well when we came here and because one reason, Napoli is pretty strong.”  Said KLOPP

Klopp angered by journalist's Naples safety question

But another midfielder, Jordan Henderson, is out after suffering a hamstring injury in last week’s win over Newcastle United.

The return of Spain international Thiago, who has not played since the opening day of the Premier League season, is a boost for Klopp who has had several players absent in the opening weeks of the campaign.

“Thiago, back in training, second day today. [It] means he is ready; for how long, we will see,” said Klopp.

Klopp said Henderson, however, would not be back until after this month’s international break.

Brazilian Arthur Melo, signed on loan from Juventus last week, could play some part in the game, said Klopp.
 

Published : September 07, 2022

By : THE NATION

Sadio Mane love-bombs Bayern fans by signing over 1,000 autographs

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Sadio Mane got busy writing the new chapter of his career at Bayern Munich on Sunday, signing over 1,000 autographs for fans at a training session.

Sadio Mane love-bombs Bayern fans by signing over 1,000 autographs

The Senegal forward, 30, spent 105 minutes – longer than it takes to play a full game – interacting with fans at his new club’s training facility in the south of the German city.

Mane joined Germany’s defending champions in June after leaving Liverpool for a fee of £35 million (1.49 billion baht).

Liverpool fans and media are blaming the team’s poor start to the season on Mane’s absence. The forward scored 120 goals in 269 appearances for the Reds, helping them win Premier League, Champions League, FA Cup, FIFA Club World Cup, EFL Cup, and UEFA Super Cup. He opened his account for Bayern in his debut match on July 30 with a goal in the 5–3 victory over RB Leipzig in the DFL-Supercup. He bagged his first Bundesliga goal a week later in the 6-1 win against Eintracht Frankfurt.

According to German tabloid Bild, the Senegal international spent one hour and 45 minutes meeting fans at Bayern Munich’s Säbener Strasse training ground on Sunday.

A smiling Mane gave selfies, signed an autograph, and even chatted with die-hard Bayern followers.
 

Sadio Mane love-bombs Bayern fans by signing over 1,000 autographs

Mane and his team will face Inter Milan in their opening group-stage match of the UEFA Champions League on Wednesday (2am Thursday Thai time).

Published : September 06, 2022

By : THE NATION

Airbnb shows how tourism has benefited rural communities in Thailand 

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https://www.nationthailand.com/business/pr-news/40019854


As the travel rebound continues to unfold, the benefits of tourism are spreading across the Asia Pacific. In Southeast Asia, particulary Thailand, Airbnb reveals that the resurgence in domestic and inbound tourism is empowering locals to earn a living and make ends meet.

Airbnb shows how tourism has benefited rural communities in Thailand 

In Thailand, some of the lesser-known destinations that travellers are exploring include Koh Lanta, Trat, Pai and Cha-am.

Domestically, more than 70 per cent of Thais polled plan to travel more frequently to rural destinations that are not currently popular with tourists, and over two-thirds polled say it is important that they are not contributing to issues such as over-tourism.

With people continuing to embrace flexible new approaches to travel and living, communities that have traditionally missed out in the past are increasingly well-positioned to secure a bigger slice of the tourism pie, according to the new Airbnb report ‘Further Afield: Spreading the Benefits of the Travel Revolution’.

Across the region, this has presented fresh opportunities for locals looking to supplement their income as they grapple with rising costs of living.

Across the Asia Pacific, Airbnb nights booked in non-urban areas and typical earnings for non-urban Hosts have increased. Travellers are not only eyeing destinations off the beaten path, but they’re also looking to stay longer.

Notably, nights booked for long-term stays (stays longer than 28 days) in non-urban areas approximately doubled in popular travel and remote working hotspot Thailand in Q2 2022, up from Q2 2019 pre-pandemic.

In Southeast Asia, a number of destinations outside major metropolitan hubs were popular among travellers on Airbnb for long-term stays in Q2 2022. Examples included:


Koh Pha Ngan, Koh Lanta and Krabi in Thailand

Ipoh, Kuah, Semenyih, and Port Dickson in Malaysia

Dapa, Panglao, Dumaguete and Silang in the Philippines

Mich Goh, Airbnb’s Head of Public Policy for Southeast Asia, India, Hong Kong and Taiwan, said: “More than two years since the start of the pandemic, we continue to see fundamental shifts in travel that are creating new opportunities for lesser known, off-the-beaten-track communities. It’s incredibly exciting to see travellers so enthusiastic about exploring new destinations, as well as the positive economic impact cascading to locals.”

This ongoing dispersal of travel is empowering locals to diversify their income through hosting and building financial resilience in the face of rising costs of living.

” We are committed to continuing to work together with governments and stakeholders to keep inspiring travellers to step off the beaten path and help ensure more communities can share in the benefits of tourism,” he said.

In addition to encouraging travellers to explore further afield through innovative search tools such as Categories and I’m Flexible, Airbnb remains committed to partnering with governments and communities in Southeast Asia.

The company is partnering with Thailand’s Tourism Authority of Thailand and Indonesia’s Ministry of Tourism and Creative Economy on a range of ‘Live and Work Anywhere’ initiatives to attract global digital nomads and remote workers, as part of broader efforts to drive inbound tourism as travel returns.

Published : September 07, 2022

Central celebrates the 75th Anniversary with “ALL AT CENTRAL” campaign

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Central Department Store will invest THB15Bn for the next 5 years to reinforce its position as Thailand’s No.1 Omnichannel Retailer in Premium Segment

Central celebrates the 75th Anniversary with "ALL AT CENTRAL" campaign

Central Department Store under Central Retail commemorates its 75 years of achievements as the pioneer and leader in the retail sector by unveiling a 15 billion Baht investment within 5 years (2023-2027) to strengthen its business.

The huge investment will be spent on branch expansions and store revamps to forge ahead as the No.1 omnichannel retailer in the premium segment.

Central expects its growth to be 1.7 times higher within 5 years. The retailer also unveils a 500 million Baht 75th Anniversary campaign, featuring a spectacular festival of happiness packed with fabulous and fun activities and events.

The “ALL AT CENTRAL” campaign will be full of surprises, exclusive promotions, and inspiring stories of the connection between Central and all customers. In keeping with its long-standing commitment to social responsibility, the celebration campaign, which will be held both on-site and online, also intends to increase local community involvement.

Through the grand festival, the company expresses gratitude to its loyal patrons who have made it Thailand’s top retailer for the past 75 years thanks to their unwavering support.

Olivier Bron, Chief Executive Officer — Department Store, under Central Retail, said, “From the very first day, Central never stops innovating and exploring new ways to create the best shopping experience for our valued customers. Under our vision to truly be “the department store for all the Thais,” we aim to be the ultimate destination for the authentic and sustainable Thai House of Brands, where customers can renew the experience of the best of Thai and international Fashion and Home”.

Central celebrates the 75th Anniversary with "ALL AT CENTRAL" campaign

To sustain growth and reaffirm its position as Thailand’s No.1 department store, Central operates through six key strategies that include expanding its business with new store openings across Thailand, selecting only the best-in-class products and services, and building seamless online and offline shopping experiences.

The customer traffic at the department stores has increased by 25%, with a 50% surge in customer spending. The CENTRAL APP also enjoys a sale growth of 105% and reaches 5.2 million downloads in the first half of 2022.

The retailer also sees continuous growth in its Social Commerce Channels including Chat & Shop, Personal Shopper (Tel. 1425), Facebook Live, and Facebook Inbox.

“We remain committed to making our customers happy as they step into our stores. Central is home to happiness and good memories. To celebrate this huge milestone, we are joining hands with leading partners The1 Credit Card and MasterCard as well as top creators and artists to launch the mega ‘ALL AT CENTRAL’ campaign full of wonderful surprises. To reach the customers on multiple online and offline platforms and channels, we are implementing the 360-degree marketing strategy with the aim is to convey the “All Good Things Happen at Central” message. Through this 500-million-baht campaign, we want to thank our customers for letting us be a part of their happy memories. We stand firm in our support for the community, contributing to the sustainable growth of society. With this campaign, the stores will enjoy more traffic. We expect a 25% growth in sales and 80% campaign reach,” said the CEO.

Central celebrates the 75th Anniversary with "ALL AT CENTRAL" campaign

7 surprises in the “ALL AT CENTRAL” campaign

To celebrate its 75th anniversary in festive grandeur, Central Department Store’s nationwide mega celebration campaign takes the form of 7 surprises under the concept of “ALL AT CENTRAL.” The joyful campaign promises to delight shoppers and tourists alike.

SURPRISE 1: ALL THE TIME with The Central Memory Bank Exhibition. Central brings its customers to the memory lane with the Central Memory Bank Exhibition, transporting them back in time by presenting the fond recollections of the department store that customers have shared, thus narrating the unique history of Central.

At the exhibition, celebrities will share their great memories and nostalgic products from Central.

This trip to the past is from 29 September to 6 November 2022 at the Central Space on the 3rd floor of Central the Original Store on Charoen Krung Road.

SURPRISE 2: ALL THE FUN with Central x Yuree.  In collaboration with famous artist Yuree Kensaku, better known as “Yuree,” Central has created three adorable characters that reflect the success story of Central: Tiger (strength and courage), Dog (loyalty), and Platypus (longevity).

The three lovely pals are available as an exclusive Line Sticker Collection “CENTRAL 75th Anniversary” to mark the department store’s anniversary. Available for download via Central’s LINE Official Account @CentralOfficial until 28 September 2022, the three buddies are now ready to delight every LINE chatroom.

To bring the fun to the physical world, the three pals will turn into giant balloons from 8 September – 31 October 2022, under the Central Landmarks campaign.

SURPRISE 3: ALL THE EXPERIENCE with CENTRAL EDITION. To celebrate its anniversary with community engagement in mind, Central Department Store has joined hands with top Thai designers to create an exclusive collection of value-added products such as clothes and home accessories.

The collection incorporates local materials to promote the craftsmanship of the local communities. The collection will be available at Central Department Stores — Central Chiang Mai (from 7 October 2022), Central Ladprao (from 10 October 2022), Central Phuket (from 11 October 2022), Central Chidlom (25 October 2022) — and on the Central App.

SURPRISE 4: ALL THE STYLES with the RED & EXCLUSIVE COLLECTION. Central, the ultimate fashion destination, will launch the Red Collection, curating red products from leading fashion brands to celebrate the 75th anniversary in style. Additionally, the department store has collaborated with top beauty and fashion brands to design exclusive “Only at Central” products.

The limited collection will be available from 1 October 2022 at all Central branches and on the Central App.

SURPRISE 5: ALL THE TEAMS with 75th Central Shopping Bag Collection. Another unmissable experience is the launch of NFT “75th Central Shopping Bag Collection,” designed by collage artist Nakrob Moonmanas.

The collection marks the first of its kind in Southeast Asia’s retail industry. Packed with special promotions and privileges, the limited NFTs are collectible via “Central Collectibles” on The1 App until 31 October 2022.

SURPRISE 6: ALL THE HAPPINESS with THE NATIONAL CELEBRATION. Central Department Store has gone all out for the grand celebration to delight its customers with a campaign full of fun and exciting online and onsite activities.

Central will be painting the town red with the red lights by decorating its buildings and 10 branches, in Bangkok and other provinces.

The grand celebration also includes online and offline promotions as well as fun office activities for its employees that will run from 12 October – 1 November 2022.

SURPRISE 7: ALL THE DREAMS with SIGNATURE FLOWER SHOW AND MEGA PARTY. To bring its customers closer to the beauty of nature, Central is bringing back its signature flower festival to celebrate its anniversary in full bloom.

This year, the flower festival will run from 27 October 2022 onwards at 2 branches: Central @CentralWorld and Central Chidlom.
ALL ABOUT YOU…because the customers are everything to Central Department Store

To top it off, Central will also release a special song entitled “EVERYTHING IS ALL YOU” written by Trai “Boy” Bhumiratna, produced by Notapol “Kor” Srichomkwan, and performed by Popetorn “Two” Soonthornyanakij. The song is a thank-you gift from Central to its loyal customers who have supported Central for over 75 years.

The beautiful song will be available on all Central’s social media platforms and listening platforms: LINE TV, APPLE MUSIC, JOOX, SPOTIFY, and TIDAL on 29 September 20222.

Bringing legacy to sustainable growth
“Apart from putting our customers first in everything we do, we operate our business with a focus on sustainability, social contributions, and social responsibility. To mark our 75th anniversary, we are partnering with businesses under Central Group, partners, and customers, to build a truly sustainable society for the Thais. Through all activities held during the ‘ALL AT CENTRAL’ campaign, Central will raise funds for foundations that support health, women and children, as well as the environment including the Kidney Foundation of Thailand, UNICEF, The Foundation for The Welfare of The Mentally Retarded of Thailand Under The Royal Patronage Of H. M. The Queen, and Seub Nakhasathien Foundation,” stated Bron.

Creating the Store of the Future, built upon 7 decades of success
Moving forward, Central is on a mission to become a legacy that never stops growing to serve its customers across generations.

To remain the No. 1 omnichannel retailer, we are investing over 15 billion baht within the next 5 years in new store openings and store transformations to create the ultimate lifestyle and happiness destinations. In 2023, Central will open 2 new department stores: one new Robinson Department Store and Central Westville.

Four department stores will go under major renovation: Central Chidlom, Central Ram Intra, Robinson Fashion Island, and Central Mega Bangna.

Next year, Central will also strengthen its online presence with the brand-new CENTRAL APP while also elevate its Social Commerce experience to the next level with the future launch of new shopping channels: TikTok Shop and Luxe Chat & Shop.

It also looks forward to creating the most personalized marketing strategy through campaigns that are designed to reach the right customers using insights and data, ensuring the best experience for its valued customers.

To lead in the retail industry, Central constantly adapts to the ever-changing needs of the customers. These past 75 years were proof of its achievements.

Central’s growth goes hand in hand with Thai people’s happiness. The retailer said it remains committed to being “Central to Life.”

“Central and Robinson are ready to continue our success towards sustainable development in all dimensions for business, society, economy, environment, and way of life to grow together. As the No.1 Retailer in Thailand, Central, holding the hearts and minds of Thai people for a long time, is ready to express gratitude to every trust, to give the best to important customers, and to stand by Thai people for 75 years and forever.” Bron concluded.

Published : September 07, 2022

The Merge and The Evolution to Ethereum 2.0

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/pr-news/business/pr-news/40019840


When someone mention cryptocurrency, Bitcoin is likely the first thing that comes to mind. However, there is another that is also gaining more spotlight, Ethereum or ETH, the 2nd largest cryptocurrency in term of marketcap.

The Merge and The Evolution to Ethereum 2.0

Ethereum was founded by Vitalik Buterin and launched in 2015. Unlike Bitcoin, Ethereum blockchain supports Smart Contract which allow developers to create decentralized applications, leading to new innovations on the blockchain including Decentralized Finance, GameFi, Stablecoin, NFT and many more. Ethereum is considered the first of 2nd generation blockchain.

The Merge and The Evolution to Ethereum 2.0

However, Ethereum still has its limitation which lead to the idea of developing Ethereum 2.0 that will enhance many functions including speed, decentralization, and security. In this article, we will learn more about why Ethereum aims to become 2.0 and how it plans to do so.
 

The Merge, First Step to Ethereum 2.0

The Merge and The Evolution to Ethereum 2.0

The Merge is the event that is predicted to happen in September 2022. It is when Ethereum will finally change its consensus algorithm from Proof-of-Work (PoW) to Proof-of-Stake (PoS) which is widely used by new generation of blockchains.

The idea behind the Merge was dated back to 2020. During the time, Ethereum developers have created another blockchain called Beacon Chain which used PoS and allowing ETH holders to stake their ETH on the network to help secure and develop the network. When the network is ready, it will undergo a process called “The Merge” where Beacon Chain merges with Ethereum mainnet and changing mainnet’s consensus to PoS.
 

Why is changing to PoS important? Because Ethereum currently uses PoW to verify transaction on the network which requires mining or using computers to solve equations in order to create a block. Mining consumes huge amount of electricity, to make the matter worse, the bigger the blockchain the more competition between miners are, resulting in even more electricity wasted to run the network. There was a report that Ethereum consumes electricity almost 112 TwH/year which can be compared to the amount required by a small country in one year.

This is why PoS considered a game-changing for Ethereum, as it completely changes how the network process a transaction from running a mining rig to staking coins. ETH holders can stake their coins on the blockchain as collateral in order to be randomly selected by the system to validate a transaction and create a block, the validator then receives ETH as reward for performing the task correctly and with integrity. Without mining, Ethereum is predicted to be able to reduce its energy consumption by almost 99%.

Next Steps for Ethereum 

While The Merge is just weeks away, it is actually the very first step to Ethereum 2.0 that will solve the energy consumption issue. The other issues which include transaction speed, decentralization, and security will be addressed in the next milestones with the rhyming names and details as followed:

The Surge

This step will introduce Sharding to the ecosystem. Sharding is the system that split information into smaller packages and distribute these packages to be processed by each node in blockhain, also known as Pararelle Processing. With this, Vitalik Buterin the co-founder believes that it could speed up the transaction time to 100,000 transactions per second compared to current speed at 15 – 20 transactions per second. 

The Verge

This step will introduce “Verkle trees” and “Stateless clients” into Ethereum ecosystem allowing users to run a node without requiring to store an immense amount of data, which in turn is an incentive to increase the number of nodes, and ultimately leading to more decentralization.

The Purge

This step aims to cut down some unrelated historical data to free up spaces as well as to remove Technical Debts that were created during initial stage of development to ensure more sustainability of the network in the long-run.

The Splurge

The last step may consist of a bunch of minor upgrades to ensure that the previous big upgrades can work without any hiccups. Buterin described this part as “the fun stuff.” 

Conclusion

The Merge is first step to Ethereum 2.0 which is predicted to occur during September 2022. This process will change Ethereum’s consensus algorithm from Proof-of-Work that consume an enormous amount of energy to Proof-of-Stake that can reduce energy consumption by 99%.

In addition, there more Ethereum’s upgrades planned for the near future, which are Surge, Verge, Purge and Splurge. These planned upgrades will offer more transaction speed, security, and decentralization for the 2nd largest cryptocurrency in the world, the Ethereum. 

Register with Bitkub to Trade ETH and Safely Invest in Cryptocurrency. Register now

*Cryptocurrency is highly risky; investors may lose all investment money. 
**Digital assets involve risks; investors should study information carefully and make investments according to own risk profile. 
 

Published : September 07, 2022

By : THE NATION