SCBX Announced 2022 net profit of 37.5 billion baht

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SCBX Announced 2022 net profit of 37.5 billion baht

SCBX Announced 2022 net profit of 37.5 billion baht

FRIDAY, JANUARY 20, 2023

SCB X Public Company Limited reported a net profit of 37.5 billion baht in 2022, a 5.5% YoY increase, mainly due to strong net interest income growth, cost management discipline, and lower provisions. Nevertheless, it was offset by a fee and investment-related income decline.

For 2022, net interest income rose 13.3% YoY to 107.9 billion baht, following an increase in net interest margin under the growth strategy towards quality loans and an upward interest rate trend. Meanwhile, overall loans expanded by 3.3% from the previous year.  

Fee and other income stood at 44.9 billion baht, down 4.7% YoY due to the slowdown in the wealth management business. Investment and trading income also dropped 79.1% YoY to 1.7 billion baht due to extreme monetary and capital volatility

Operating expenses increased 10.0% YoY to 69.9 billion baht, mainly on the back of increasing business activities and restructuring efforts under the ‘Mothership’ strategy. However, the cost-to-income ratio remained at an appropriate level of 45.2%, a slight increase from the previous year.  

The Company set aside provisions of baht 33.8 billion for 2022, down 19.5% YoY, thanks to proactive measures and a prudent approach to credit quality management implemented since the onset of the Covid-19 pandemic as well as the recovery in business sectors. The non-performing loan (NPL) coverage ratio increased to 159.7%.

The NPL ratio eased to 3.34% at the end of 2022, from 3.79% at the end of 2021, largely due to a comprehensive debt restructuring program under the Bank of Thailand’s framework and effective NPL management. The capital adequacy ratio also remained strong at 18.9%.

Arthid Nanthawithaya, Chief Executive Officer of SCBX, said
“In the next 1-2 years, we will emphasize leapfrogging of digital-lending businesses, following talents and business strategies preparations. For SCB Bank, we will continue to proceed with the ‘Be a Better Bank’ strategy, to achieve quality growth at a lower cost base. Our technology and digital asset businesses will adopt a prudent investment approach, taking into consideration market conditions. Regarding financial performance in 2022, SCBX continued its growth momentum and maintained financial stability by adopting appropriate risk management under extreme volatility in the capital market. Looking forward, we believe SCBX and its portfolio companies can enjoy significant growth potential thanks to the ‘Mothership’ strategy and overall business recovery.”

DHL Express kicks off 2023 with Top Employer achievement for Asia Pacific

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DHL Express kicks off 2023 with Top Employer achievement for Asia Pacific

DHL Express kicks off 2023 with Top Employer achievement for Asia Pacific

FRIDAY, JANUARY 20, 2023

DHL Express has started 2023 on a positive note with the achievement of Asia Pacific Top Employer 2023 for the ninth consecutive year.

Additionally, the Top Employer Institute also awarded 10 countries and territories across the region the Top Employer certification. These include Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Thailand and Vietnam.

DHL Express also wrapped up 2022 with more than 50 HR awards won by individual national companies. These include recognitions for workplaces celebrating diversity while creating a positive and happy environment. The accolades are also aligned with the company’s annual Employee Opinion Survey. Employees gave a score of 97 out of 100 for “Employee Engagement“, indicating their overall satisfaction with the company.

“This is great news to start the new year,” said Ken Lee, CEO for Asia Pacific, DHL Express. “The Top Employer recognition is a massive pat on the back for all of us. I am also incredibly proud of our team and the number of awards they have won. We’ve always focused on our people’s well-being and will continue to do so.”

Investing in people and providing development opportunities

Each year, DHL Express invests more than EUR300 ( 10,663 baht )per employee to ensure they have access to learning and career development opportunities. To foster a sense of belonging and enable leadership development is the internal training initiative “Certified”, where employees gain the knowledge and skills needed to perform their job competently.

The investment also goes to taking care of people’s well-being and needs. For example, the company organizes yoga and meditation workshops to help employees manage their physical and mental health. Employees can also dial a 24-hour employee assistance hotline hosted by professional counsellors whenever they need a listening ear.

“We are honoured to be the Top Employer as it shows that we have robust policies and initiatives. As we navigate the changing workplace landscape, we continue to make things right and treat people with respect,” said Mateen Thiruselvaam, Human Resources Senior Vice President for Asia Pacific, DHL Express. “Awards may be important, but our people are an indispensable asset. Our employees see us as an HR trusted partner. We must continue to find ways to engage our people in open and meaningful conversations, to drive positive change across the organization.”

As a global company with an international network, DHL Express employs about 120,000 specialists worldwide, covering hundreds of professions such as parcel delivery, hub operators, aircraft maintenance, network planning, IT, and more. Last year, 27% of females in Asia Pacific (excluding China) are in middle and upper management. The aim is to increase the share of women in leadership positions to 30% by 2025.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 81 billion euros ( 2.8 trillion baht ) in 2021. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve net-zero emissions logistics by 2050.

Hashtags: #DHLExpress #TopEmployer2023 #AsOne

Flagship launch brings Jetts Thailand to 40-club milestone

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Flagship launch brings Jetts Thailand to 40-club milestone

Flagship launch brings Jetts Thailand to 40-club milestone

FRIDAY, JANUARY 20, 2023

Brisbane, January 2023 – Jetts Fitness has reached the 40-club milestone in Thailand with the opening of a flagship club in the town of Si Racha, on the country’s eastern seaboard.

The new club, which opened on 1 January 2023, is located in Central Si Racha – the year-old megamall, owned by global retail giant The Central Group, that’s set to become the area’s largest mixedusedevelopment over the next few years, with the addition of a hotel and residential complex alongside the already-constructed convention hall.

The club occupies a high footfall, high visibility location on the second floor of the shopping mall, with 19m of Jetts-branded internal frontage. Meanwhile, 1,105sq m of floor space make this latest club around 35 per cent larger than the Jetts 24 Hour Fitness average, resulting in an expansive offering that incorporates signature elements from the chain’s two premium clubs, Jetts Black. Pricing is, however, in line with the Jetts 24 Hour Fitness norm, with membership starting at THB1,500 a month (US$43 / £35).

The mould-breaking addition at Si Racha is The Playground: a 100sq m functional training amphitheatre with enough space for multiple PT sessions to take place simultaneously. Laid with artificial turf, it’s equipped with a great range of ZIVA kit, from core bags to dumbbells to kettlebells. Usually only available at Jetts Black, Si Racha is the first Jetts 24 Hour Fitness-branded gym to incorporate The Playground concept.

Flagship launch brings Jetts Thailand to 40-club milestone

There’s also a dedicated zone for Jetts’ signature J Series group HIIT classes; an extra-large free weights area with enough space for multiple units of high-demand equipment; a large group exercise studio that can accommodate around 50 participants; and a four-lane, 10m sled track –only the second in the 40-club estate. All of this sits alongside a comprehensive cardio and strength floor equipped by Matrix.

“We’ve hit another home run with this fantastic new club, which opened with 800 members,” said Mike Lamb, CEO of FLG Thailand; the Jetts brand and operation in Thailand is wholly owned by APAC health club giant Fitness & Lifestyle Group (FLG). “We’re confident we will reach our 1,500-member capacity within six months of opening.”

Flagship launch brings Jetts Thailand to 40-club milestone

He added: “Jetts is delighted to cement its strong relationship with The Central Group, with the opening at Si Racha following on closely from our 1 December 2022 launch at Central Chanthaburi.“It’s great to see our gyms progressively move into higher traffic zones within Central’s malls, reflecting the value and energy our well-recognised international fitness brand brings to these world-class malls.”

Already Thailand’s #1 gym chain by number of locations, Jetts currently has three more clubs in the advanced pipeline – including one under construction – and plans to end 2023 with at least 45 locations.

“We believe Thailand, with its population of around 60 million people – including around 10 million in Bangkok – can ultimately support 100 Jetts clubs,” said Greg Oliver, Group CEO of Fitness & Lifestyle Group. “We’re excited by the opportunity to serve this growing market, and with the fantastic team we have in place, are ready to seize that opportunity and cement our position as Thailand’s #1.”

Thong Lor gets a new luxury address: MUU Bangkok

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Thong Lor gets a new luxury address: MUU Bangkok

Thong Lor gets a new luxury address: MUU Bangkok

FRIDAY, JANUARY 20, 2023

MUU Hotels & Resorts announces the opening of its first property, MUU Bangkok, marking the brand’s debut in the Kingdom.

A play on the Thai word for community and kinship, MUU transforms the luxury hotel experience into something personable, yet constantly evolving around the wants, needs and desires of its guests and the community in which each property exists. A place where suits and pyjamas can share the same space comfortably, each one enjoying moments of happiness, made better through warm, uncompromised service and contemporary design.

Creative dynamism, warmth, thoughtful engagement and unpretentious quality are the pillars of the MUU brand. Each property will stand out in exciting and authentic ways bringing quality to all aspects of service, experience, and design. The central focus is on human interaction and making guests comfortable while taking care of their needs. In essence, making the world a better place for its guests and the community MUU calls home.

“We want to create a sense of community for and with our guests, both through the hotel spaces and through concierge-like recommendations of what’s happening around our property,” says Christian O.H. Zunk, Group General Manager of MUU Hotels, adding that “the idea of constantly innovating and transforming, so that regular guests can always expect to experience something new upon their return, is also key to our brand.”

The 148-room MUU Bangkok, part of the prestigious Small Luxury Hotels of the World community, sits in the middle of Bangkok’s tony neighbourhood of Thong Lor with views of the bustling cityscape. Packed with hip bars, award-winning restaurants, cool cafes and buzzing community hangouts, Thong Lor is where the bold, beautiful, and creative live and thrive.

The adjacent high-end Eight lifestyle mall also adds a sophisticated layer of community spirit to the guest experience. Sitting between Bangkok’s main roads of Sukhumvit and Petchaburi gives guests easy access to the airport and the BTS Skytrain system to explore the city’s other vibrant neighbourhoods.

Thong Lor gets a new luxury address: MUU Bangkok
Thong Lor gets a new luxury address: MUU Bangkok
Thong Lor gets a new luxury address: MUU Bangkok

Accommodation comprises spacious rooms, suites and residences starting at the 37-sqm Deluxe King and going up to the 180-sqm spectacular Thong Lor Suite, which includes a spacious private terrace. With modern amenities and friendly, personalised service, the contemporary lifestyle-oriented residences ranging from the 52-sqm One Bedroom Residence to the 170-sqm Three Bedroom Residence with Terrace are ideal for extended stays. Each self-contained sanctuary has contemporary design cues accessorised with warm timber floorings, a sumptuous king-sized bed, comfortable sofa seating and marble coffee table, and spacious marble bathrooms stocked with eco-friendly amenities.

Also tapping into the communal vibe are two restaurants and two bars, including a speakeasy,

Thong Lor gets a new luxury address: MUU Bangkok
Thong Lor gets a new luxury address: MUU Bangkok
Thong Lor gets a new luxury address: MUU Bangkok
Thong Lor gets a new luxury address: MUU Bangkok

a high-tech gym and a rooftop swimming pool. Otto Italian Restaurant opens onto the expansive pool terrace, serving classic and modern Italian cuisine paired with an extensive wine list. One level below, La Sala di Otto is an art-deco sanctuary with a choice of plush seating and private alcoves, perfect for a gathering of family or friends to enjoy a modern Italian-style grill experience with crafted organic wines.

Thong Lor gets a new luxury address: MUU Bangkok

With comfortable outdoor seating around the double infinity-edged pool, Slow Bar is ideal for an aperitif or a post-dinner drink with its fine selection of crafted cocktails and fine wines and a delicious menu of classic bar bites. Hidden away on the same level, 008 Bar is a cosy speakeasy bar offering rare whiskies and signature cocktails from the Prohibition era modified for today’s palate.

Room rates start from THB 6,000++ per night and include daily breakfast.

Culture of well-being and the 8 keys to constructing it

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Culture of well-being and the 8 keys to constructing it

Culture of well-being and the 8 keys to constructing it

FRIDAY, JANUARY 20, 2023

Farida Waller

“If well-being is the destination, then wellness translates to the choices that we all make in the pursuit of that end,” reads the “Road Map Towards Transformational Well-Being Culture” report.

The report was written by the property management company, Accor Group, in partnership with Technogym and Well Intelligent.

The report highlights eight key pathways for businesses, governments and organisations to consider as they plot their own roadmaps to a culture of well-being.

These findings draw on insights shared by speakers in the “Health to Wealth” podcast series.

The eight keys to well-being include mind and body, measuring well-being, financial health, equal access, interconnectedness, digital opportunities, sustainable living and global relevance.

Mind and body

The link between mental and physical well-being has been widely documented and has resulted in innovative neuroscientific technology with psychological and physiological benefits.

Brock Chisholm, one of the founders of the World Health Organisation (WHO), said: “Without mental health, there can be no true physical health.”

WHO reports that obesity has also tripled globally since 1975. It’s our responsibility to make the choices and take the right step in painting good health.

Measuring well-being

Governments, health organisations, and corporations are called upon to collect more comprehensive and meaningful health data – and act on it to improve the numbers.

Technology has an obvious role to play when it comes to measuring well-being. Fitbits and similar wearables can help measure your daily exercise routine and record key information such as sleep patterns.

Measuring well-being means collecting data and acting on it.

Financial well-being

With a longer-term goal to achieve a more equal distribution of wealth, it is essential to help people manage money and financial stress while offering affordable well-being solutions.

Money may not equal happiness, but it does open the door to many aspects of well-being.

There is direct evidence that overall experience of well-being rises along with income.

The more financially secure you are, the better you feel about life. However, it’s not just about wealth; it is about managing your expectations and your liabilities to meet your level of wealth.

Equal access

Well-being must be inclusive, available, accessible, and achievable for everyone, regardless of wealth, gender, race, nationality, sexuality or ability.

Societies that are more equal enjoy better health and a stronger sense of well-being.

The corporate world is increasingly playing its part in eliminating inequality, particularly through the adoption of diversity, equality and inclusion (DEI) measures. DEI contributes to that by creating a culture of fairness, openness and psychological safety.

Interconnectedness

As organisations, corporations, and nations connect their ideas and actions to a wider ecosystem, the improving health of their populations leads to richer and more robust economies.

The purpose of the economy is to deliver well-being in its many forms, including good mental and physical health for everyone and the welfare of the planet rather than delivering financial wealth and power to individuals.

Business needs to prioritise making well-being part of their DNA.

Digital opportunities

Empowering individuals to have control over their data, privacy and safety, while improving the quality of data that is shared, collected and used, is a positive force for change.

Digital technology has made us more productive, yet it has also caused techno-stress such as slow connection speeds, disruption of sleep and fear of missing out (FOMO).

Manuel Muñiz, provost of IE University Madrid said: “If we do not determine how technology is deployed and distributed, it will empower some and not others.”

Sustainable living

Your own well-being is entwined with our planet. Spending time in nature has been shown to improve our mood and health but more importantly is the health of the Earth itself.

How we use the world’s precious resources is critical to a sense of well-being in the world, ensuring our air, food and water supplies are safe, nourishing and sustainable.

We all have a part in protecting our environment because in effect we are looking after ourselves.

Global relevance

Well-being transcends cultural differences. The desire to be well is a universal aspiration that is essential to being human. If recognised as a cornerstone of public policy, it can be the engine that transforms the world.

The London School of Economics Department of Psychological and Behavioural Science explains well-being as playing a major role in our experience of the world and our interactions with it.

Therefore, universal aspiration needs to be treated as an essential priority.

Farida Waller

Baldwin charged in ‘Rust’ shooting, others indicted

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Baldwin charged in 'Rust' shooting, others indicted

Baldwin charged in ‘Rust’ shooting, others indicted

FRIDAY, JANUARY 20, 2023

A New Mexico prosecutor on Thursday charged actor Alec Baldwin and others in the fatal shooting of cinematographer Halyna Hutchins during the filming of Western “Rust.”

District Attorney Mary Carmack-Altwies announced involuntary manslaughter charges against Baldwin and the film’s armourer after more than a year of investigation into the October 2021 shooting on a film set outside Santa Fe.

Assistant director David Halls has signed a plea agreement for the charge of the negligent use of a deadly weapon, the prosecutor said in a statement.

“After a thorough review of the evidence and the laws of the state of New Mexico, I have determined that there is sufficient evidence to file criminal charges against Alec Baldwin and other members of the ‘Rust’ film crew,” Carmack-Altwies said. “On my watch, no one is above the law, and everyone deserves justice.”

Baldwin and armourer Hannah Gutierrez-Reed will each be charged with two counts of involuntary manslaughter, she said.

Under New Mexico law, involuntary manslaughter is a fourth-degree felony and is punishable by up to 18 months in jail and a $5,000 fine.

Hutchins was killed when a revolver Baldwin was rehearsing with during filming in New Mexico fired a live round that hit her and movie director Joel Souza, who survived.

The sheriff’s office focused on how live rounds got onto a movie set and how they were loaded into a firearm.

Baldwin has denied responsibility for Hutchins’ death and said live rounds should never have been allowed onto the set of the low-budget movie. Baldwin said he was told the gun was “cold,” an industry term meaning it is safe to use.

In a 2021 television interview, the actor told ABC News he did not pull the trigger of the replica Pietta .45-caliber long Colt revolver and it fired after he cocked it while rehearsing camera angles with Hutchins.

An FBI forensic test of the single-action revolver found it “functioned normally” and would not fire without the trigger being pulled.

Carmack-Altwies last year hired a special prosecutor and received $318,000 in state funds to pursue what she believed would be high-profile, costly jury trials should charges be filed.

New Mexico’s worker safety agency in April fined the film’s production company the maximum amount possible for what it described as “willful” safety lapses leading to Hutchin’s death.

The agency found Rust Move Productions LLC knew firearm safety procedures were not being followed and showed “plain indifference” to the hazards.

Reuters

Singer-songwriter David Crosby dead at age 81 – Variety

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Singer-songwriter David Crosby dead at age 81 - Variety

Singer-songwriter David Crosby dead at age 81 – Variety

FRIDAY, JANUARY 20, 2023

David Crosby, one of the most influential rock singers of the 1960s and ’70s with the Byrds and Crosby, Stills, Nash & Young (CSNY) has died at the age of 81, Variety reported on Thursday, citing a statement from Crosby’s wife.

“It is with great sadness after a long illness, that our beloved David (Croz) Crosby has passed away” Variety quoted his wife, Jan Dance, as saying in the statement.

Crosby’s UK-based representatives could not immediately be reached for comment by Reuters.

Crosby was a founding member of two revered rock bands: the country and folk-influenced Byrds, for whom he co-wrote the hit “Eight Miles High,” and CSNY, who defined the smooth side of the Woodstock generation’s music. He was inducted into the Rock & Roll Hall of Fame as a member of both groups.

Musically, Crosby stood out for his intricate vocal harmonies, unorthodox open tunings on the guitar and incisive songwriting. His work with both the Byrds and CSN/CSNY blended rock and folk in new ways and their music became a part of the soundtrack for the hippie era.

Personally, Crosby was the embodiment of the credo “sex, drugs and rock ‘n’ roll,” and a 2014 Rolling Stone magazine article tagged him as “rock’s unlikeliest survivor.”

In addition to drug addictions that ultimately led to a transplant to replace a liver worn out by decades of excess, his tumultuous life included a serious motorcycle accident, the death of a girlfriend, and battles against hepatitis C and diabetes.

He also managed to alienate many of his famous former bandmates for which he often expressed remorse in recent years.

His drug habits and often abrasive personality contributed to the demise of CSNY and the members eventually quit speaking to each other. In the 2019 documentary “David Crosby: Remember My Name,” he made clear he hoped they could work together again but conceded the others “really dislike me, strongly.”

Crosby fathered six children – two as a sperm donor to rocker Melissa Etheridge‘s partner and another who was placed for adoption at birth and did not meet Crosby until he was in his 30s. That son, James Raymond, would eventually become his musical collaborator.

Crosby was born on Aug. 14, 1941, in Los Angeles. His father was a cinematographer who won a Golden Globe for “High Noon” in 1952 and his mother exposed him to the folk group the Weavers and to classical music.

Reuters

Honda launches safe driving competition

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Honda launches safe driving competition

Honda launches safe driving competition

FRIDAY, JANUARY 20, 2023

THE NATION

Honda has been in collaboration with the Office of Vocational Education Commission to organize a 2022 safety driving competition in order to promote safe driving.

Shigeto Kimura, president of Thai Honda Co, said that through the Honda Safety Thailand initiative, we have dedicated more than 34 years to promoting safe driving. With the Office of the Vocational Education Commission’s support, more than 300 vocational schools will be included in the One Dealer One College program, leading to safe driving competitions for vocational students. 
 

Somporn Pandam, Deputy Secretary-General of the Office of Vocational Education Commission, said that The aim of this collaboration is to promote safe driving as well as raise awareness in preventing road accidents, especially among students and teachers.

2022 Honda’s safety driving competition saw 184 vocational schools (or 631 students) countrywide joining the activity, with 80 students (including 40 male students as well as 40 female students) and 49 teachers from 49 vocational schools across the country being selected to compete in the 2022 national finals.

Honda launches safe driving competition

The final round, scheduled to take place during January 18 – 19 at Honda Safety Driving Center in Bangkok, is divided into three categories – 1. male students: Honda Wave 125 I, 2. female students: Honda Wave 110 I, and 3. Teacher: Honda Wave 125 I.

The result of the 2022 final round will be announced via the official website of the Office of Vocational Education Commission -: http://www.vec.go.th as well as facebook.com: HondaSafetyThailand and http://www.hondasafety.thaihonda.co.th.

Honda launches safe driving competition
Honda launches safe driving competition
Honda launches safe driving competition
Honda launches safe driving competition

THE NATION

Noppon stuns another snooker legend to enter World Grand Prix semis

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Noppon stuns another snooker legend to enter World Grand Prix semis

Noppon stuns another snooker legend to enter World Grand Prix semis

FRIDAY, JANUARY 20, 2023

Thai snooker ace Noppon Saengkham stunned another big name at the 2023 World Grand Prix on Thursday night, beating three-time world champion Mark Williams 5-3.

The 30-year-old from Samut Prakan now enters the semi-finals in Cheltenham, England after three consecutive wins against former world champions.

Noppon, ranked 33 in the world, qualified for the last four by beating Welshman Williams 93-0, 70-0, 38-81, 34-90, 79-0, 41-70, 72-25, and 78-67.

Noppon stuns another snooker legend to enter World Grand Prix semis

Nicknamed “Mu Paknam”, Noppon beat four-time world champion Mark Selby in the first round and seven-time world champion Ronnie O’Sullivan in the second round.

The Thai ace faces another daunting match against world No 5 Mark Allen from Northern Ireland on Friday night for a place in the final.

Noppon has only won once in four previous encounters with the Northern Irishman, at the China Championship in 2019. The last time they met, three months ago at the British Open, Allen destroyed Noppon 6-1.

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Govt told to focus on film to magnify Thailand’s global appeal

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Govt told to focus on film to magnify Thailand’s global appeal

Govt told to focus on film to magnify Thailand’s global appeal

FRIDAY, JANUARY 20, 2023

Nongluck Ajanapanya

To turn Bangkok into a major location for making domestic and international films, the city needs clear and simple regulations for filmmakers to follow as well as skilled workers, several experts told a seminar on Friday.

Films have a uniquely powerful way to transmit content and messages with mass appeal globally, they agreed.

Consequently, films are an excellent medium for Bangkok to project Thailand’s cultural power at home and abroad, they told the seminar on how to transform the capital into “The City of Film”.

The seminar – organised by Nation Group for the Bangkok Metropolitan Administration (BMA) – drew advice from Senator Weerasak Kowsurat, United Cinema Co Ltd managing director Naruemon Lormthong, Royal Theatre executive Sala Chalermkrung, director and screenwriter Wisit Sasanatieng, and National Federation of Thai Film Associations secretary Pornchai Wongsriudomporn.

Senator Weerasak, also a former tourism and sports minister, compared the film industry to a locomotive, saying it can seamlessly transport all types of soft power to Thai and international audiences.

The film industry also has the potential to generate additional revenue from film production companies interested in using Bangkok as a location, while at the same time providing the capital with the opportunity to promote itself globally.

If the BMA wants to attract film producers, it needs clear and concise regulations for them to apply for permission to film locations in Bangkok – like buildings, public spaces, roads, or bridges – as well as competitive and transparent costs.

The BMA should reduce red tape by opening a one-stop service agency for filmmakers to get permission to film particular locations, Weerasak said.

All parties involved should also develop a clear plan for how to use the fees raised from filming in specific locations to develop the communities in their areas, the senator added.

Weerasak had a bit more advice for the BMA.

He said incentives like tax cuts or suspensions work better than providing grants to attract the private sector to support the Thai film industry. These incentives can be used to, for example, provide more time and space for Thai films to be shown in cinemas or assist in their promotion.

Film director Wisit said Thailand’s film industry has no shortage of creative talent. The problem lies in systems that make it difficult for the younger generation to enter the industry, he said.

The government should take a fresh look at films so that it can develop a clearer and more consistent strategy to support the industry.

“The Thai government should change its mindset and start seeing films as a powerful industry worthy of supportive programmes and subsidies on par with other industries,” the director said. “More importantly, we should have our own real film university to train skilled workers in order to upgrade the film industry from pre- to post-production,” he added.

Wisit had more advice for the government.

Give filmmakers more freedom of expression, he said. They can tell uncomfortable truths about Thailand while still making the world love the country, he added.

Pornchai agreed with Wisit that one of the most critical hurdles to attracting film production companies was talent.

Low wages, long hours and exhausting work make it difficult for people who work in the film industry to survive.

Every element of filmmaking necessitates expertise, Pornchai said.

If Bangkok wants to be a city of film, it requires talented workers in addition to the beautiful scenery, friendly people, advanced technology, and infrastructure it already has, he explained.

Naruemon called for the government to help Thai film makers reduce costs, particularly advertising expenses.

“Thai cinema requires a spark to become known. This means that Thai films require some supportive action to attract an audience,” she said.

She also said the cost of watching a movie in a theatre includes travel costs. The cost of a movie ticket is already too expensive for most Thais, she said.

Govt told to focus on film to magnify Thailand’s global appeal

The seminar is part of the Bangkok Film Festival 2023, which runs from today until Sunday at the Bangkok Art and Cultural Center. It is hosted by the BMA.

The goal is to promote Bangkok as a filmmaking city.

Last year, the government launched its so-called “5 Fs soft power” campaign. The campaign promotes five major Thai cultural products – food, film, fashion, fighting, and festivals – internationally.

In response to this initiative, government ministries, agencies, and the BMA are taking steps – some big, some small – to promote Thailand’s power around the globe.

Nongluck Ajanapanya